Human Capital Management in the Public Cloud

Transcription

1 Human Capital Management in the Public Cloud Implications for European Organizations Bo Lykkegaard European Enterprise Applications IDC European Research

2 Background The Human Capital Management (HCM) applications market is a red-hot revenue opportunity for application software vendors. HCM has accelerated past most other software areas and we have witnessed an acquisition frenzy by the established software vendors. European organizations are looking to improve talent management, employee administration efficiency, and improve employee collaboration and creativity. Organizations have started deploying HCM and payroll applications in software-as-a-service format, creating social hubs for employees, and mining internal data for employee information. Employees using intuitive and innovative consumer applications demand new, SaaS-based, social network-like applications with embedded analytics for use their preferred device. IDC Visit us at IDC.com and follow us on 2

3 Optimize your success at every stage of your business with IDC Planning and Budgeting Improve strategic decision-making by leveraging industry specific insights, data, and expert advice. IDC s foundation of Software knowledge can help you with: Strategy Development Budgeting and Resourcing Organizational Planning Managing And Measuring 3rd party competitive analysis, market benchmarking, and strategy validation. IDC s software industry experts can help you identify opportunities in the software market through strategic counseling and interactive sessions with Q&A for: Message testing Bullet proofing discussions GTM strategies Driving Revenue Demand generation, achieving faster conversion rates, growing revenue, and developing long-term customer and partner relationships are important van software vendors. IDC offers effective go-to-market solutions for software vendors to improve: Brand Awareness and Equity Lead Generation Demonstrating Value/ROI Customer and Partner Loyalty

4 Human Capital Management in the Public Cloud Theme Explained This theme examines how far European organizations are in terms of public cloud adoption, what attitudes and adoption patterns they have with respect to talent management, how important social employee hubs and employee data mining will become, and how the talent management software market will evolve over the next five years. The IDC studies and presentations in this theme contain concrete data points and analysis to answer the questions above. The IDC theme can help vendors position themselves, European experts, and thought leaders create new sales leads and provide critical data points for market planning in Europe. IDC Visit us at IDC.com and follow us on 4

5 Human Capital Management in the Public Cloud - What s Included? This offering cover the following areas: Definitions Relevant Research Survey Data Market Assessment Data (Size, Growth and Vendor Share) Strategy Presentation and Enquiry with Domain Expert A choice of Go To Market collateral for external facing activities IDC Visit us at IDC.com and follow us on 5

6 Defining the Market Overview of the HRM software market across IDC definitions: Human Capital Marketing Recruiting Compensation management Workforce Performance management Learning Management Workforce management Payroll accounting IDC Visit us at IDC.com and follow us on 6

7 Relevant Research Content 4 Core Documents: Western Europe HCM and Payroll Applications Forecast Western Europe HCM and Payroll Applications Vendor Shares Talent Management Applications in Europe: Plans and Practices in 2013 European End-User Software Trends, 2012: Cloud Enterprise Applications IDC Visit us at IDC.com and follow us on 7

8 Relevant End-User Survey Content Survey data on Western Europe by country highlighting end-user preferences on the topic of HCM IDC Visit us at IDC.com and follow us on 8

9 Market Assessment Data (Size, Growth and Vendor Share) Addressable Market across the following market categories by country in Europe: HCM Payroll accounting Vendor share data by country IDC Visit us at IDC.com and follow us on 9

10 Strategy Presentation with Bo Lykkegaard Interactive 1 Hour Session with Q&A Message Testing/Bullet Proofing Discussion Recommended GTM strategies Apply IDC's research to your own context IDC Visit us at IDC.com and follow us on 10

11 One GMS Deliverable (examples) IDC Visit us at IDC.com and follow us on 11

12 Pricing Research Includes reports, survey and market data Euro 10k Advisory An hour workshop with Q&A with IDC Analyst Euro 10k GTM Choice of 1 Go To Market Collateral Euro 15k Package Deal across all of this = Euro 22k IDC Visit us at IDC.com and follow us on 12

13 For more information, or if you have any questions... Contact us on: IDC Visit us at IDC.com and follow us on 13