A U T H O R S : G a n e s h S r i n i v a s a n a n d S a n d e e p W a g h Social Media Analytics
|
|
- Mervyn Burke
- 8 years ago
- Views:
Transcription
1 contents A U T H O R S : G a n e s h S r i n i v a s a n a n d S a n d e e p W a g h Social Media Analytics Abstract... 2 Need of Social Content Analytics... 3 Social Media Content Analytics... 4 Inferences from Social Analytics... 5 Real-Time Analytics... 6 Building Knowledge... 7 LISA Assembly... 7 Conclusion... 9 References About the author(s) About L&T Infotech Social Media Analytics Page 1 of 12
2 Abstract Sites such as Facebook, Twitter, YouTube and Google are sources of social impressions. These sites form biggest platform for social networking and content sharing. Users generate huge amounts of content on these sites and yet, the content generated from these websites remains largely untapped. The content in the social sites can be very valuable especially in understanding the social sentiments and intent. The social media greatly impacts brand and its reputation. The analytics of this social content is being leveraged largely in the consumer driven industry (B2C). Social media analytics (SMA) is about harnessing the social data and transforming it into information that can enable an organization to improve brand visibility and increase top line sales. They can identify trends and patterns which can be used in the decision making process. Social Media Analytics Page 2 of 12
3 Need of Social Content Analytics Social media adoption will continue to grow and so will the need to optimize business to effectively tap into this rich channel of information. Here are some facts to show the influence of social media: 1.5 billion social networking users globally 1.2 billion Facebook users worldwide More than two million websites have been integrated with Facebook 490 million unique YouTube users per month 190 million tweets per day 30 billion pieces of content is shared on Facebook every month Brands and organizations on Facebook receive 34,722 Likes every minute Twitter processes seven terabytes of data every day Facebook processes 10 terabytes of data every day YouTube users upload 48 hours of new video every minute of the day LISA (L&T Infotech Social Media Analytics) is a tool to download social impressions and analyze &visualize the social trends. Social Media Analytics Page 3 of 12
4 Social Media Content Analytics The interactions in most social media sites are in textual format. Thus, text analysis is an important part of SMA. Elements Of Social Analytics Type of the text It helps us to precisely determine the nature of the text. For instance, in Facebook Fan page, posts are often created by the owner of the page. Thus, the nature of the text of the post will be informative or simply promotional. It does not make much sense in determining the sentiments from posts. However, other Facebook users might engage with a particular post by publishing their comments. These comments are valuable because it comes straight from the users and it can be thought as user s feedback for that post. Analyzing these comments for sentiments thus make great sense. Topic for the text It helps in categorizing the text so that we have to concentrate only on the relevant part ignoring the unwanted one. For instance, Suppose we have downloaded one day Twitter data for the keyword Justin to track Justin Beiber on Twitter and every second Justin is mentioned in nearly 30 tweets, in one day there are seconds which when multiplied with 30 gives 2,592,000 tweets/day. Now the possibility is that people might use only the word Justin to tweet about Justin Beiber or Justin Timberlake. Analyzing tweets intended for Justin Timberlake would add noise to the end result. Thus, we should filter the tweets based on the topic. In other words, tweets intended for Justin Timberlake must not be considered while tracking Justin Beiber on Twitter. Content for the text It helps us to determine the intent of text creation. A text based on its content can be sorted out into buckets of facts, guesses, opinions, beliefs, recommendations, queries, responses, feedbacks, etc. Same words can convey different meanings in different contexts. For instance, sentences given below have same words but they convey different meanings. Thus, sorting this content in appropriate bucket is essential. The movie is bad! (Fact) Is the movie bad? (Queries) The movie might be bad.(guess) Social Media Analytics Page 4 of 12
5 Inferences from Social Analytics 1. Sentiment Sentiment analysis is an application of natural language processing and other analytic techniques to identify and extract subjective information from the given text. Key aspects of this analysis include identifying the feature, aspect, or product about which a sentiment is being expressed, and determining the type, polarity (i.e., positive to negative ratio) and the degree and strength of the sentiment (i.e., subjectivity). Examples of applications include Exhibit 1: Sentiment Analysis companies applying sentiment analysis to analyze social media content to determine how consumer segments and stakeholders are reacting to their products and services. Data from social media, analyzed by natural language processing, can be combined with realtime sales data, in order to determine what effect a marketing campaign is having on customer sentiment and purchasing behavior. 2. Reach The main goal of an advertising campaign or a brand building campaign is to convey the intended message to a huge mass of users or followers. In the field of social media, the success of a campaign can be figured out by the depth of its reach. For instance: A Facebook fan page with more number of likes is likely to be more popular among its fans. A YouTube video with more views has reached a large number of audiences. Huge volume of tweets on a particular topic indicates that lot of people are buzzing about it. In other words, when there are more social impressions, there will be more brand visibility and eventually it will bring more revenue. Different publications or authors will have different influence through social media. Authors with more number of Twitter followers, Facebook friends and YouTube followers will reach a larger audience and create more brand visibility. Social Media Analytics Page 5 of 12
6 3. Trends Prediction is one of the potential elements of SMA. Analyzing the text can help us to find trends, correlations, and most importantly, make predictions. Predictive analysis is a set of techniques in which a mathematical model is created or chosen to best predict the probability of an outcome. Google analyzed the frequency of billions of flu symptoms related Web searches and demonstrated that it was possible to predict flu outbreaks with as much accuracy as the U.S. Centers for Disease Control and Prevention (CDC), whose predictions were based on a complex analytics applied to data painstakingly compiled Exhibit 2: Business Performance Analysis from clinics and physicians. Moreover, as people tend to conduct Internet research before visiting a doctor, the Web search data reveals, giving health care communities valuable lead time in preparing for outbreaks. Now, the CDC and other health organizations like the World Health Organization use Google Flu Trends as an additional disease monitoring tool. Real-Time Analytics Real-time analytics is a way to instantly view and track social impressions. This gives a realtime picture of social sentiments and consumer reactions. Real-time stream of social impressions can be monitored through LISA real-time analytics dashboard which provides the following insights: Total conversation Conversation rate Total reach of the conversation Subjectivity and polarity of the conversation Top keywords Sentiments Trend of conversation Tweets with information such as author, created date, content, followers, friends, language, location Option to view the Twitter profile of the user of the tweet and reply to that tweet instantly Social Media Analytics Page 6 of 12
7 Building Knowledge Organizations fine tune their strategies based on social impressions. The goal of social analytics is to harness knowledge from it. Raw text collected from various social media sites needs to be processed and the information can provide valuable insights. This is a continuous process of learning and re-learning from the historical data and identifying new trends from social impressions. LISA Assembly LISA operates as a four-stage assembly as described in Exhibit 3 Exhibit 3: LISA framework Stage 1: Downloading social impressions from various sources This is a continuous process which runs in batch mode. Scheduler runs the job of fetching raw data from various social media sites like Twitter, Facebook, YouTube and Google in different formats and from different sources and is downloaded on a periodic basis. Stage 2: Storing data in Big Data repository It is a clustered approach to store the data on multiple nodes. Data replication and balancing of data storage is taken care by the Hadoop framework. The Hadoop framework provides speed, reliability and data motion to applications. Stage 3: Processing LISA uses the Map Reduce framework, where the application is divided into many small fragments of work, each of which may be executed or re-executed on any node in the cluster. In addition, it provides a distributed file system that stores data on the compute nodes, providing very high aggregate bandwidth across the cluster. It enables applications to work with thousands of computation-independent computers and petabytes of data. Social Media Analytics Page 7 of 12
8 Stage 4: Reporting and Visualization LISA stores processed output in MongoDB which is an object database storing information in the form of XML or JASON format. The information in this database can be presented to users through charts. Insights include details such as: Sentiment and lifecycle analysis Brand comparison Gender analysis Business performance correlation Demography analysis Reach analysis Predictive analysis Keyword trend analysis Competitive analysis Social impression Business performance to social impression correlation Exhibit 4 : LISA Social Analytics Dashboard Social Media Analytics Page 8 of 12
9 Conclusion With SMA, monitoring the flow of social impressions is now a business necessity. Keeping an eye on the pulse of public opinion is now an integral part of various departments in an enterprise such as R&D, Operations, HR, Sales, Marketing and Executive Board. Statistically derived intelligence from analytics tools like LISA will serve as an advantage for those who want to harness social analytics for their competitive advantage. Social Media Analytics Page 9 of 12
10 Abbreviations and Acronyms LISA L&T Infotech Social Analytics SMA B2C Social Media Analytics Business to Consumers References Map-reduce algorithmic processing Google monitoring flu trends Social networking statistical information Social Media Analytics Page 10 of 12
11 About the author(s) Passport size snap of the author Bangalore. Passport size snap of the About L&T Infotech author Ganesh Srinivasan is a Delivery Head at L&T Infotech. He has more than 20 years of experience in various software development disciplines such as programming, software architecting and program and delivery management. He has 10 years of international experience and has successfully managed large IT projects executed with the onsite/offshore model. Ganesh is a graduate in engineering from Barathiar University. He has completed Executive Advanced Management program from IIM Sandeep Wagh is a Lead Architect at L&T Infotech. He has more than eight years of experience in various software development disciplines such as programming, software architecting and strategic program management. He has four years of international experience and has successfully managed large IT projects executed with the onsite/offshore model. Sandeep is a graduate in engineering from the University of Mumbai. He is a Sun Java Certified Architect. He is also a TOGAF certified Enterprise Architect. L&T Infotech is a wholly-owned subsidiary of the Multi-billion USD Larsen & Toubro (ranked 9th by Forbes International among the World s Most Innovative Companies and ranked 4th in the global list of Green Companies in the industrial sector by the Newsweek magazine.) which has a presence in construction, engineering, manufacturing and financial services. One of the fastest growing IT Services companies, L&T Infotech is ranked by NASSCOM as the 8th largest software & services exporter from India and among the top 20 IT BPO employers. L&T Infotech provides end-to-end solutions and services in the following verticals: Banking & Financial Services; Insurance; Travel & Logistics, Media & Entertainment, Healthcare, Manufacturing, Energy & Process, Utilities, E&C, Hi-tech & Consumer Electronics, Product Engineering Services (PES), Consumer Packaged Goods, Retail & Pharmaceuticals, Auto & Aerospace, and Industrial Products. L&T Infotech also delivers business solutions to its clients in the following horizontals/service lines: Testing, Mobility, Infrastructure Management System; Business Intelligence/Data Warehousing, SAP, Oracle and Microsoft, Enterprise Integration and Manufacturing Execution Systems, in addition to an innovative CIOthought partnership program that provides a value-driven edge to clients. L&T Infotech s horizon is filled with the promise of new and cutting edge offerings in the technology space including an end-to-end cloud computing adoption toolkit and cloud advisory consulting services; enterprise mobility solutions covering a smart access platform; big data advisory services; and in-memory computing. L&T Infotech has developed intellectual properties (IPs) in all the vertical and horizontal service lines and leverages them to provide IP-led solutions. Social Media Analytics Page 11 of 12
12 L&T Infotech, headquartered in Mumbai, India, has a global presence across continents. The Company prides itself on a culture of training and mentoring. Coupled with a work ethos that encourages innovation, the Company lists high among the best companies to work for. L&T Infotech is differentiated by its unique Business-to-IT Connect which emerges out of its rich corporate heritage. ( For more information, visit us at or us at info@lntinfotech.com Follow L&T Infotech on: *All rights reserved. No part of this document may be reproduced, stored in a retrieval system, transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the express written permission from L&T Infotech Financial Services Technologies Inc. Social Media Analytics Page 12 of 12
Business Analytics in the Logistics Industry
AUTHOR: Narendra Bhende Business Analytics in the Logistics Industry contents Abstract... 2 Current State of Business Analytics... 3 Business Analytics in the Logistics Industry... 5 Conclusion... 6 References...
More informationEffective Testing & Quality Assurance in Data Migration Projects. Agile & Accountable Methodology
contents AUT H O R : S W A T I J I N D A L Effective Testing & Quality Assurance in Data Migration Projects Agile & Accountable Methodology Executive Summary... 2 Risks Involved in Data Migration Process...
More informationContents. Ensure Accuracy in Data Transformation with Data Testing Framework (DTF)
Contents A U T H O R : S o u r a v D a s G u p t a Ensure Accuracy in Data Transformation with Data Testing Framework (DTF) Abstract... 2 Need for a Data Testing Framework... 3 DTF Overview... 3 What is
More informationAbstract. SAP Upgrade Testing : In A Nutshell Page 2 of 15
contents A U T H O R : S n e h a l W a d g a o n k a r, N a c h i k e t R o k a d e, C h e t a n J a d h a v SAP Upgrade Testing: In A Nutshell Abstract... 2 Introduction... 3 Why SAP Upgrade?... 3 SAP
More informationOur Business Knowledge, Your Winning Edge. Consulting & Thought Partnership
Our Business Knowledge, Your Winning Edge. Consulting & Thought Partnership To be the preferred partner delivering exceptional value to customers, driving improved business outcomes and reducing total
More informationAbstact 2. SAP HANA: Motivation for performance testing 4
contents A U T H O R : C h e t a n J a d h a v End-To-End Performance Testing For SAP HANA Abstact 2 SAP HANA: An Introduction 3 The technical components that form HANA 3 How does HANA work as a concept
More informationSentiment Analysis on Big Data
SPAN White Paper!? Sentiment Analysis on Big Data Machine Learning Approach Several sources on the web provide deep insight about people s opinions on the products and services of various companies. Social
More informationWHITE PAPER. Social media analytics in the insurance industry
WHITE PAPER Social media analytics in the insurance industry Introduction Insurance is a high involvement product, as it is an expense. Consumers obtain information about insurance from advertisements,
More informationQUICK FACTS. Implementing a Big Data Solution on Behalf of a Media House TEKSYSTEMS GLOBAL SERVICES CUSTOMER SUCCESS STORIES
[ Communications, Services ] TEKSYSTEMS GLOBAL SERVICES CUSTOMER SUCCESS STORIES Client Profile (parent company) Industry: Media, broadcasting and entertainment Revenue: Approximately $28 billion Employees:
More informationW H I T E P A P E R. Deriving Intelligence from Large Data Using Hadoop and Applying Analytics. Abstract
W H I T E P A P E R Deriving Intelligence from Large Data Using Hadoop and Applying Analytics Abstract This white paper is focused on discussing the challenges facing large scale data processing and the
More informationReal-Time Analytics: Integrating Social Media Insights with Traditional Data
SAP Brief SAP Rapid Deployment s SAP HANA Sentiment Intelligence Rapid-Deployment Objectives Real-Time Analytics: Integrating Social Media Insights with Traditional Data Capturing customer sentiment from
More informationMobile Automation: Best Practices
contents A U T H O R : M a n i s h B h a g a t Mobile Automation: Best Practices Abstract... 2 Executive Summary... 3 QA Challenges of Mobile Application Testing... 4 Mobile Application Automation Challenges...
More informationLeveraging unstructured data for improved decision making: A retail banking perspective
View Point Leveraging unstructured data for improved decision making: A retail banking perspective - Sowmya Ramachandran and Kalyan Malladi Overview Up until now, despite possessing a large stash of structured
More informationInternational Journal of Advancements in Research & Technology, Volume 3, Issue 5, May-2014 18 ISSN 2278-7763. BIG DATA: A New Technology
International Journal of Advancements in Research & Technology, Volume 3, Issue 5, May-2014 18 BIG DATA: A New Technology Farah DeebaHasan Student, M.Tech.(IT) Anshul Kumar Sharma Student, M.Tech.(IT)
More informationORACLE SOCIAL ENGAGEMENT AND MONITORING CLOUD SERVICE
ORACLE SOCIAL ENGAGEMENT AND MONITORING CLOUD SERVICE INTELLIGENT SOCIAL LISTENING KEY FEATURES Cross-network publishing Post scheduling Message targeting Assignments and workflow Roles and teams Audit
More informationORACLE SOCIAL ENGAGEMENT AND MONITORING CLOUD SERVICE
ORACLE SOCIAL ENGAGEMENT AND MONITORING CLOUD SERVICE KEY FEATURES Global social media, web, and news feed data Market-leading listening quality Automatic categorization Configurable dashboards, drill-down
More informationANALYTICS BUILT FOR INTERNET OF THINGS
ANALYTICS BUILT FOR INTERNET OF THINGS Big Data Reporting is Out, Actionable Insights are In In recent years, it has become clear that data in itself has little relevance, it is the analysis of it that
More informationLeveraging Social Media
Leveraging Social Media Social data mining and retargeting Online Marketing Strategies for Travel June 2, 2014 Session Agenda 1) Get to grips with social data mining and intelligently split your segments
More informationCapturing Meaningful Competitive Intelligence from the Social Media Movement
Capturing Meaningful Competitive Intelligence from the Social Media Movement Social media has evolved from a creative marketing medium and networking resource to a goldmine for robust competitive intelligence
More informationCORRALLING THE WILD, WILD WEST OF SOCIAL MEDIA INTELLIGENCE
CORRALLING THE WILD, WILD WEST OF SOCIAL MEDIA INTELLIGENCE Michael Diederich, Microsoft CMG Research & Insights Introduction The rise of social media platforms like Facebook and Twitter has created new
More informationThe Social Media Plan
The Social Media Plan 1. Objectives 1. objective #1 2. objective #2 3. objective #3 2. Target Market 1. Location 2. Lifestyle 3. Key Message(s) 1. key message #1 2. key message #2 4. Goals 1. goal #1 2.
More information5 Keys to Unlocking the Big Data Analytics Puzzle. Anurag Tandon Director, Product Marketing March 26, 2014
5 Keys to Unlocking the Big Data Analytics Puzzle Anurag Tandon Director, Product Marketing March 26, 2014 1 A Little About Us A global footprint. A proven innovator. A leader in enterprise analytics for
More informationSOCIAL MEDIA FOR MSMEs A turning point. By DR. PRALAY DEY National Small Industries Corporation (NSIC)
SOCIAL MEDIA FOR MSMEs A turning point By DR. PRALAY DEY National Small Industries Corporation (NSIC) IMPORTANCE OF MSMEs in India 44+ MILLIONS UNITS 45% manufacturing output MSMEs in India 40% EXPORT
More informationLeveraging Big Social Data
Leveraging Big Social Data Leveraging Big Social Data New ways of processing and analyzing Big Data have led to innovations across many industries from software that can diagnose Parkinson s to earthquake
More informationThe 3 questions to ask yourself about BIG DATA
The 3 questions to ask yourself about BIG DATA Do you have a big data problem? Companies looking to tackle big data problems are embarking on a journey that is full of hype, buzz, confusion, and misinformation.
More informationConverged, Real-time Analytics Enabling Faster Decision Making and New Business Opportunities
Technology Insight Paper Converged, Real-time Analytics Enabling Faster Decision Making and New Business Opportunities By John Webster February 2015 Enabling you to make the best technology decisions Enabling
More informationMeasure Social Media like a Pro: Social Media Analytics Uncovered SOCIAL MEDIA LIKE SHARE. Powered by
1 Measure Social Media like a Pro: Social Media Analytics Uncovered # SOCIAL MEDIA LIKE # SHARE Powered by 2 Social media analytics were a big deal in 2013, but this year they are set to be even more crucial.
More informationSocial Business Intelligence For Retail Industry
Actionable Social Intelligence SOCIAL BUSINESS INTELLIGENCE FOR RETAIL INDUSTRY Leverage Voice of Customers, Competitors, and Competitor s Customers to Drive ROI Abstract Conversations on social media
More informationBIG DATA-AS-A-SERVICE
White Paper BIG DATA-AS-A-SERVICE What Big Data is about What service providers can do with Big Data What EMC can do to help EMC Solutions Group Abstract This white paper looks at what service providers
More informationMultichannel Customer Listening and Social Media Analytics
( Multichannel Customer Listening and Social Media Analytics KANA Experience Analytics Lite is a multichannel customer listening and social media analytics solution that delivers sentiment, meaning and
More informationSocial Media Implementations
SEM Experience Analytics Social Media Implementations SEM Experience Analytics delivers real sentiment, meaning and trends within social media for many of the world s leading consumer brand companies.
More informationthe 3 keys to achieving real-time visibility of your customer s experience
www.hcltech.com the 3 keys to achieving real-time visibility of your customer s experience big data & business analytics AuthOr: john wills global director, center of excellence hcl business analytics
More informationTake Advantage of Social Media. Monitoring. www.intelligencepathways.com
Take Advantage of Social Media Monitoring WHY PERFORM COMPETITIVE ANALYSIS ON SOCIAL MEDIA? Analysis of social media is an important part of a competitor overview analysis, no matter if you have just started
More informationSocial Intelligence Report Adobe Digital Index Q2 2015
Social Intelligence Report Adobe Digital Index Q2 2015 Key Insights Paid Social Cost per click (CPC) rates for Facebook are flat YoY while impressions fell by half and click through rates doubled 51% of
More informationACHIEVE DIGITAL TRANSFORMATION WITH SALES AND SERVICE SOLUTIONS
SAP Hybris Solution Overview: SAP Hybris Cloud for Customer ACHIEVE DIGITAL TRANSFORMATION WITH SALES AND SERVICE SOLUTIONS The Digital customer requires companies to be one step ahead of them, be better
More informationTechnology & Applications. Three Technology Must-Haves to Improve Sales Effectiveness and Boost Win Rates
Technology & Applications Three Technology Must-Haves to Improve Sales Effectiveness and Boost Win Rates Executive Summary To drive sales excellence, sales professionals need to monitor their objectives,
More informationThe Experts Guide to Keyword Research for Social Media. A WordStream Guide
The Experts Guide to Keyword Research for Social Media A WordStream Guide The Experts Guide to Keyword Research for Social Media The Experts Guide to Keyword Research for Social Media The foundation of
More informationSEM for successful campaign management
White paper SEM for successful campaign management Abstract In an era where digital marketing has taken precedence over conventional marketing methods, it becomes imperative for businesses to focus on
More informationBig Data Buzzwords From A to Z. By Rick Whiting, CRN 4:00 PM ET Wed. Nov. 28, 2012
Big Data Buzzwords From A to Z By Rick Whiting, CRN 4:00 PM ET Wed. Nov. 28, 2012 Big Data Buzzwords Big data is one of the, well, biggest trends in IT today, and it has spawned a whole new generation
More informationDigital Marketing. SiMplifieD.
Digital Marketing. Simplified. DIGITAL MARKETING PAIN POINTS Research indicates that there are numerous barriers to effective management of digital marketing campaigns, including: Agencies and vendors
More informationHow To Use Social Media To Improve Your Business
IBM Software Business Analytics Social Analytics Social Business Analytics Gaining business value from social media 2 Social Business Analytics Contents 2 Overview 3 Analytics as a competitive advantage
More informationDecisyon/Engage. Connecting you to the voice of the market. Contacts. www.decisyon.com
Connecting you to the voice of the market Contacts www.decisyon.com Corporate Headquarters 795 Folsom Street, 1st Floor San Francisco, CA 94107 1 844-329-3972 European Office Viale P. L. Nervi Directional
More informationSocial Media Marketing for Hospitality Industry. 9th - 10th Feb 2014 Dubai, U.A.E Towers Rotana Hotel
Social Media Marketing for Hospitality Industry 9th - 10th Feb 2014 Dubai, U.A.E Towers Rotana Hotel Training Overview This session has a unique social media approach, for professionals in the hospitality
More informationThe emergence of big data technology and analytics
ABSTRACT The emergence of big data technology and analytics Bernice Purcell Holy Family University The Internet has made new sources of vast amount of data available to business executives. Big data is
More informationThe Future of Business Analytics is Now! 2013 IBM Corporation
The Future of Business Analytics is Now! 1 The pressures on organizations are at a point where analytics has evolved from a business initiative to a BUSINESS IMPERATIVE More organization are using analytics
More informationBig Data: Opportunities & Challenges, Myths & Truths 資 料 來 源 : 台 大 廖 世 偉 教 授 課 程 資 料
Big Data: Opportunities & Challenges, Myths & Truths 資 料 來 源 : 台 大 廖 世 偉 教 授 課 程 資 料 美 國 13 歲 學 生 用 Big Data 找 出 霸 淩 熱 點 Puri 架 設 網 站 Bullyvention, 藉 由 分 析 Twitter 上 找 出 提 到 跟 霸 凌 相 關 的 詞, 搭 配 地 理 位 置
More informationGain Deep Brand and Customer Insight with Social Media Analytics
SAP Brief Analytic Applications from SAP SAP Social Media Analytics Objectives Gain Deep Brand and Customer Insight with Social Media Analytics What do your customers really think? What do your customers
More informationIBM Social Media Analytics
IBM Analyze social media data to improve business outcomes Highlights Grow your business by understanding consumer sentiment and optimizing marketing campaigns. Make better decisions and strategies across
More informationHow To Understand The Online Advertising Market In Quatar
1 TABLE OF CONTENTS List of Figures List of Tables 1. Qatar Online Advertising Market Size and Introduction, 2007-2012 2. Qatar Online Advertising Market Revenue Models, 2012 3. Qatar Online Advertising
More informationLeveraging Global Media in the Age of Big Data
WHITE PAPER Leveraging Global Media in the Age of Big Data Introduction Global media has the power to shape our perceptions, influence our decisions, and make or break business reputations. No one in the
More informationUsing Data Mining and Machine Learning in Retail
Using Data Mining and Machine Learning in Retail Omeid Seide Senior Manager, Big Data Solutions Sears Holdings Bharat Prasad Big Data Solution Architect Sears Holdings Over a Century of Innovation A Fortune
More informationCustomer Lead Generation from Digital Channels for Insurance Dr. Jai Ganesh
Customer Lead Generation from Digital Channels for Insurance By Dr. Jai Ganesh Head, Mphasis Next Labs Contents Introduction...4 Innovation-driven Integrated Digital Customer Analytics...5 Comprehensive,
More informationAnalyzing the Impact of Social Media From Twitter to Facebook
Analyzing the Impact of Social Media From Twitter to Facebook Analyzing the Impact of Social Media: From Twitter to Facebook Engaging and monitoring the new world of social media are the big first steps,
More informationMaster Paid Advertising in Social Media
Master Paid Advertising in Social Media Reach People Interested in Your Services Guide Introduction There is a plethora of marketing options within social media. Think your budget and business isn t big
More informationElevate Customer Experience and Engagement in the New Digital World
Elevate Customer Experience and Engagement in the New Digital World John Chan CRM Solutions Lead, Microsoft Business Solutions Microsoft Asia Customer buying behavior has fundamentally changed therefore,
More informationDriving Better Marketing Results with Big Data and Analytics David Corrigan, IBM, Director of Product Marketing
Driving Better Marketing Results with Big Data and Analytics David Corrigan, IBM, Director of Product Marketing Optimizing Marketing with Big Data and Analytics Leverage Social Media Datacentric Marketing
More informationSearch Evolution. Maps Images Text Blogs Wikis Video Reviews. Personalized Search
Search Evolution Maps Images Text Blogs Wikis Video Reviews Personalized Search How Search Engine Spiders Work Spider-Bot Home Page Fetches ALL Content to add to the Search Engine index Spiders & Rankings
More informationSocial Media. Marketing Guide B2B
Social Media Marketing Guide B2B Introduction Social media has revolutionised how people communicate and consume information online. By harnessing the power of the social media buzz and effectively incorporating
More informationSelecting the Right Social Media Monitoring Tools!
Selecting the Right Social Media Monitoring Tools! Exposing the real weaknesses and strengths of web and enterprise technology products Jarrod Gingras Analyst / Director of Advisory Services Real Story
More informationA STUDY OF DATA MINING ACTIVITIES FOR MARKET RESEARCH
205 A STUDY OF DATA MINING ACTIVITIES FOR MARKET RESEARCH ABSTRACT MR. HEMANT KUMAR*; DR. SARMISTHA SARMA** *Assistant Professor, Department of Information Technology (IT), Institute of Innovation in Technology
More informationGRAPHICAL USER INTERFACE, ACCESS, SEARCH AND REPORTING
MEDIA MONITORING AND ANALYSIS GRAPHICAL USER INTERFACE, ACCESS, SEARCH AND REPORTING Searchers Reporting Delivery (Player Selection) DATA PROCESSING AND CONTENT REPOSITORY ADMINISTRATION AND MANAGEMENT
More informationBIG DATA TOOLS. Top 10 open source technologies for Big Data
BIG DATA TOOLS Top 10 open source technologies for Big Data We are in an ever expanding marketplace!!! With shorter product lifecycles, evolving customer behavior and an economy that travels at the speed
More information5 Point Social Media Action Plan.
5 Point Social Media Action Plan. Workshop delivered by Ian Gibbins, IG Media Marketing Ltd (ian@igmediamarketing.com, tel: 01733 241537) On behalf of the Chambers Communications Sector Introduction: There
More informationDEVELOPING A SOCIAL MEDIA STRATEGY
DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social
More informationSTRATEGY MARKETING. Target MANAGEMENT VISION. Effective app store marketing strategies for your mobile VoIP app
STRATEGY Target MARKETING MANAGEMENT VISION Effective app store marketing strategies for your mobile VoIP app 01 Effective app store marketing strategies for your mobile VoIP app These days it's not enough
More informationExecutive Dashboard Cookbook
Executive Dashboard Cookbook Rev: 2011-08-16 Sitecore CMS 6.5 Executive Dashboard Cookbook A Marketers Guide to the Executive Insight Dashboard Table of Contents Chapter 1 Introduction... 3 1.1 Overview...
More informationSocialbakers Analytics User Guide
1 Socialbakers Analytics User Guide Powered by 2 Contents Getting Started Analyzing Facebook Ovierview of metrics Analyzing YouTube Reports and Data Export Social visits KPIs Fans and Fan Growth Analyzing
More informationThe 4 Pillars of Technosoft s Big Data Practice
beyond possible Big Use End-user applications Big Analytics Visualisation tools Big Analytical tools Big management systems The 4 Pillars of Technosoft s Big Practice Overview Businesses have long managed
More informationLambda Architecture. Near Real-Time Big Data Analytics Using Hadoop. January 2015. Email: bdg@qburst.com Website: www.qburst.com
Lambda Architecture Near Real-Time Big Data Analytics Using Hadoop January 2015 Contents Overview... 3 Lambda Architecture: A Quick Introduction... 4 Batch Layer... 4 Serving Layer... 4 Speed Layer...
More informationEMC PERSPECTIVE. Interactive Marketing Solutions
EMC PERSPECTIVE Interactive Marketing Solutions Table of Contents Introduction....................................................... 2 The dual pressures of marketing ROI and customer experiences....
More informationDoing Multidisciplinary Research in Data Science
Doing Multidisciplinary Research in Data Science Assoc.Prof. Abzetdin ADAMOV CeDAWI - Center for Data Analytics and Web Insights Qafqaz University aadamov@qu.edu.az http://ce.qu.edu.az/~aadamov 16 May
More informationwww.pwc.com/oracle Next presentation starting soon Business Analytics using Big Data to gain competitive advantage
www.pwc.com/oracle Next presentation starting soon Business Analytics using Big Data to gain competitive advantage If every image made and every word written from the earliest stirring of civilization
More informationNavigating Big Data business analytics
mwd a d v i s o r s Navigating Big Data business analytics Helena Schwenk A special report prepared for Actuate May 2013 This report is the third in a series and focuses principally on explaining what
More informationTen Mistakes to Avoid
EXCLUSIVELY FOR TDWI PREMIUM MEMBERS TDWI RESEARCH SECOND QUARTER 2014 Ten Mistakes to Avoid In Big Data Analytics Projects By Fern Halper tdwi.org Ten Mistakes to Avoid In Big Data Analytics Projects
More informationDirect-to-Company Feedback Implementations
SEM Experience Analytics Direct-to-Company Feedback Implementations SEM Experience Analytics Listening System for Direct-to-Company Feedback Implementations SEM Experience Analytics delivers real sentiment,
More informationManifest for Big Data Pig, Hive & Jaql
Manifest for Big Data Pig, Hive & Jaql Ajay Chotrani, Priyanka Punjabi, Prachi Ratnani, Rupali Hande Final Year Student, Dept. of Computer Engineering, V.E.S.I.T, Mumbai, India Faculty, Computer Engineering,
More informationAdvanced In-Database Analytics
Advanced In-Database Analytics Tallinn, Sept. 25th, 2012 Mikko-Pekka Bertling, BDM Greenplum EMEA 1 That sounds complicated? 2 Who can tell me how best to solve this 3 What are the main mathematical functions??
More informationBusiness Process Services. White Paper. Social Media Influence: Looking Beyond Activities and Followers
Business Process Services White Paper Social Media Influence: Looking Beyond Activities and Followers About the Author Vandita Bansal Vandita Bansal is a subject matter expert in Analytics and Insights
More informationSocial Recruiting How to Effectively Use Social Networks to Recruit Talent
Social Recruiting How to Effectively Use Social Networks to Recruit Talent Introduction As a recruiter, you want to find the most qualified, talented, and largest pool of applicants. LinkedIn, Facebook,
More informationThe Power of Social Media in Marketing
The Power of Social Media in Marketing 1 Contents Executive Summary...3 What is Social Media Marketing?...3 Importance of Social Media Marketing...4 Promoting Through Social Media...5 Social Media Channels/
More informationSOCIAL LISTENING AND KPI MEASUREMENT Key Tips for Brands to Drive Their Social Media Performance
SOCIAL LISTENING AND KPI MEASUREMENT Key Tips for Brands to Drive Their Social Media Performance With social media marketing, the power is derived from being able to directly communicate with consumers
More informationTapping Hidden Opportunities in Your Paid Search Campaign
Tapping Hidden Opportunities in Your Paid Search Campaign Advanced Paid Search Advertising Tips from NetElixir A NetElixir Research Report February 2011 Introduction Search Marketing Professional Today
More informationHMG Corporate Development Team. gloria.andreu@havasmg.com ines.campanella@havasmg.com oscar.munoz@havasmg.com santiago.murillo@havasmg.
HMG Corporate Development Team gloria.andreu@havasmg.com ines.campanella@havasmg.com oscar.munoz@havasmg.com santiago.murillo@havasmg.com NOTICE: Proprietary and Confidential All the content of this document
More informationIBM Social Media Analytics
IBM Social Media Analytics Analyze social media data to better understand your customers and markets Highlights Understand consumer sentiment and optimize marketing campaigns. Improve the customer experience
More informationBusiness Intelligence / Big Data Consulting Service
Business Intelligence / Big Data Consulting Service DATASHEET Business Problem Enterprises and IT businesses have been accumulating an enormous amount of data for years (according to IDC data is growing
More informationHexaware E-book on Predictive Analytics
Hexaware E-book on Predictive Analytics Business Intelligence & Analytics Actionable Intelligence Enabled Published on : Feb 7, 2012 Hexaware E-book on Predictive Analytics What is Data mining? Data mining,
More informationHow To Make Sense Of Data With Altilia
HOW TO MAKE SENSE OF BIG DATA TO BETTER DRIVE BUSINESS PROCESSES, IMPROVE DECISION-MAKING, AND SUCCESSFULLY COMPETE IN TODAY S MARKETS. ALTILIA turns Big Data into Smart Data and enables businesses to
More informationData Refinery with Big Data Aspects
International Journal of Information and Computation Technology. ISSN 0974-2239 Volume 3, Number 7 (2013), pp. 655-662 International Research Publications House http://www. irphouse.com /ijict.htm Data
More informationWHITE PAPER. CRM Evolved. Introducing the Era of Intelligent Engagement
WHITE PAPER CRM Evolved Introducing the Era of Intelligent Engagement November 2015 CRM Evolved Introduction Digital Transformation, a key focus of successful organizations, proves itself a business imperative,
More informationAdvanced Big Data Analytics with R and Hadoop
REVOLUTION ANALYTICS WHITE PAPER Advanced Big Data Analytics with R and Hadoop 'Big Data' Analytics as a Competitive Advantage Big Analytics delivers competitive advantage in two ways compared to the traditional
More informationNetworking in the Hadoop Cluster
Hadoop and other distributed systems are increasingly the solution of choice for next generation data volumes. A high capacity, any to any, easily manageable networking layer is critical for peak Hadoop
More informationSOCIAL MEDIA LISTENING AND ANALYSIS Spring 2014
SOCIAL MEDIA LISTENING AND ANALYSIS Spring 2014 EXECUTIVE SUMMARY In this digital age, social media has quickly become one of the most important communication channels. The shift to online conversation
More informationJamiQ Social Media Monitoring Software
JamiQ Social Media Monitoring Software JamiQ's multilingual social media monitoring software helps businesses listen, measure, and gain insights from conversations taking place online. JamiQ makes cutting-edge
More informationWhite paper. CRM with Big Data
White paper CRM with Big Data Big data is one of the latest buzzwords in the technology lexicon. The potential, reach and impact of big data technologies is the subject of much debate, and the hero in
More informationOur Business Knowledge, Your Winning Edge. ENERGY & UTILITY
Our Business Knowledge, Your Winning Edge. ENERGY & UTILITY We provide the winning edge to Energy & Utility clients by enabling them to extract full value from Information Management and IT operations
More informationHow In-Memory Data Grids Can Analyze Fast-Changing Data in Real Time
SCALEOUT SOFTWARE How In-Memory Data Grids Can Analyze Fast-Changing Data in Real Time by Dr. William Bain and Dr. Mikhail Sobolev, ScaleOut Software, Inc. 2012 ScaleOut Software, Inc. 12/27/2012 T wenty-first
More informationIBM G-Cloud - IBM Social Media Analytics Software as a Service
IBM G-Cloud - IBM Social Media Analytics Software as a Service Service Definition 1 1. Summary 1.1 Service Description IBM Social Media Analytics Software as a Service is a powerful Cloud-based tool for
More informationSources: Summary Data is exploding in volume, variety and velocity timely
1 Sources: The Guardian, May 2010 IDC Digital Universe, 2010 IBM Institute for Business Value, 2009 IBM CIO Study 2010 TDWI: Next Generation Data Warehouse Platforms Q4 2009 Summary Data is exploding
More informationDriving growth through transformation driven by data Role of IT driven analytics in enterprises
Driving growth through transformation driven by data Role of IT driven analytics in enterprises In the highly competitive global economy, consistent and continuous value creation and value realization
More informationWhat s Trending in Analytics for the Consumer Packaged Goods Industry?
What s Trending in Analytics for the Consumer Packaged Goods Industry? The 2014 Accenture CPG Analytics European Survey Shows How Executives Are Using Analytics, and Where They Expect to Get the Most Value
More information