Assurance of Learning Report. for the. Undergraduate BBA in Accounting. Coles College of Business

Transcription

1 Assurance of Learning Report for the Undergraduate BBA in Accounting Coles College of Business Prepared by Jane E. Campbell Spring, 2006 Prepared for SACS Assurance of Learning Reports SACS AOL Report Spring 2006 Department of Accounting 1

2 Table of Contents I. Articulating Student Learning Outcomes 3 II. Linking Outcomes to Program Requirements 15 III. Linking Student Learning Outcomes to Methods That Collect Evidence of AOL 37 IV. Articulating Expected and Hypothesized Findings for the Evidence 46 V. Articulating The Plan and Timetable for Collecting Evidence of AOL 71 VI. Collecting, Analyzing, and Interpreting Evidence of AOL 75 VII. Using Findings of AOL for Quality Enhancement 110 VIII. Program Review through the Capstone Experience: MGT This report is made possible through the efforts and help of many faculty and staff members, including but not limited to the following: the Coles College AOL Council (Linda Malgeri AOL Director, Hope Baker, Dorothy Brawley, Jane Campbell, Ernie Capozzoli, Alison Keefe, Tyra Mitchell, and Gary Roberts), the Department of Accounting AOL Committee (Jane Campbell Chair, Kathryn Epps, Dana Hermanson, Fred Jones, Elke Leeds, George Manners, Bob Martin, and Paula Morris), the faculty and staff of the Department of Accounting, and our Accounting students. SACS AOL Report Spring 2006 Department of Accounting 2

3 SECTION I LISTING OF GOALS & LEARNING OBJECTIVES FOR THE UNDERGRADUATE BBA ACCOUNTING PROGRAM The Department of Accounting consists of eighteen full-time tenured or tenure-track faculty. Four of these faculty teach in the area of Business Information Systems Management, and one teaches in the area of Business Law. The Department supports four of fourteen Bachelor of Business Administration [BBA] Core undergraduate courses and one of seven Master of Business Administration [MBA] Core graduate courses. The Department offers an undergraduate Major in Accounting. In addition, we offer the Master of Accounting [MAcc] program. As of the Fall 2005 semester, there were 630 declared Accounting majors at the undergraduate level and approximately 100 MAcc students. Across fiscal years 2000 to 2004, we averaged 94 Accounting Major graduates each year and just over twelve MAcc graduates each year. The Coles College has identified six primary interdisciplinary student Learning Goals for our BBA program: Critical Thinking, Ethics, Interaction, Perspectives, Resource Management, and Technology. In addition, a seventh area relating to Discipline Specific expertise that all Coles College students should master has been developed covering our major areas in Accounting, Economics, Finance, Management, Marketing, and Professional Sales. Each of these seven Goals is broken down into more specific Learning Objectives. Our Goals are integrated within and across the disciplines and build on each other. For both the students and the faculty, envisioning these Goals fitting together like a puzzle reminds us of how mutually dependent we are on each other how each of us has but a small piece of the whole. Synergy across the learning process can only be accomplished by working together to ensure that each of our individual pieces contributes effectively to the whole. SACS AOL Report Spring 2006 Department of Accounting 3

4 As our Departmental Mission Statement says: We seek to prepare our students for professional opportunities by: Helping them develop technical competency (as to subject matter), facility with technology, business acumen, global perspective, communication skills, and confidence. We seek to prepare our students for long-term success by: Helping them build critical thinking, problem solving, communication, teamwork, life-long learning, and leadership skills. Thus, our ultimate goal for our BBA students in Accounting is that the knowledge and skills they gain while in our program will not only prepare them for entry into the accounting profession but also advancement and success in life. I. A. Listing of Learning Goals and Objectives for the BBA in Accounting All undergraduate majors offered by the Coles College share a common KSU General Education component and a common Business Core curriculum. The common Business Core contains courses in all major fields. Goals are interdisciplinary areas that are common across the undergraduate BBA curriculum while Goals are Discipline Specific learning objectives for all business majors. This numbering system will be used throughout the remainder of this report. Goal Designation Area 1.0 Critical Thinking 2.0 Ethics 3.0 Interaction 4.0 Perspectives 5.0 Resource Management 6.0 Technology Accounting Economics Finance Management Marketing & Professional Sales Exhibit I-1 presents the Goals and related Learning Objectives for the Coles College BBA program. It is shown in two sections the common interdisciplinary Goals are presented in the first section and the Discipline Specific Goals are presented in the second section. SACS AOL Report Spring 2006 Department of Accounting 4

5 Exhibit I-1: BBA Interdisciplinary Goals and Learning Objectives - Classified as: Knowledge = What knowledge should graduates have acquired? Skills = What skills should graduates have acquired? Attitudes = What attitudes, values or dispositions graduates should acquire? Goals 1.0 Critical Thinking Business majors will think critically, identify problems, research and analyze solutions and make decisions regarding business activities. (knowledge & skill) 2.0 Ethics Business majors will recognize, analyze and choose resolutions to ethical problems explicit or implicit in decision-making. (attitude, knowledge & skill) 3.0 Interaction Business majors will demonstrate professional behavior through the effective use of collaboration, leadership and communication skills. (attitude, knowledge & skill) Learning Objectives 1.1 Identify problems and opportunities. (knowledge) 1.2 Locate and apply appropriate research tools and databases to generate alternative solutions. (knowledge & skill) 1.3 Evaluate data in order to compare and contrast alternatives to reach a defensible solution. (skill) 2.1 Explain the appropriate code of ethics that applies to a discipline in a business situation. (knowledge) 2.2 Analyze and compare resolutions to ethical issues encountered in a business environment. (attitude & skill) 3.1 Discuss the importance of working cooperatively with others. (attitude) 3.2 Work with others in a professional manner. (skill) 3.3 Explain the skills necessary to influence, inspire and motivate individuals and groups to achieve results. (knowledge) 4.0 Perspectives Business majors will identify, interpret and analyze the impact that legal, global, industry and customer environments have on business decisions. (attitude, knowledge & skill) 5.0 Resource Management Business majors will manage resources to implement decisions and maximize the creation of value. (knowledge & skill) 6.0 Technology Business majors will identify opportunities to leverage technology in decision-making and can use technology for personal productivity (knowledge & skill) 3.4 Effectively communicate information to individuals with diverse backgrounds.(attitude & skill) 4.1 Describe the external forces (e.g. legal/regulatory, economic, global, industry, and customer) applicable to business operations. (knowledge & attitude) 4.2 Analyze the impact of external forces on business operations. (skill) 4.3 Integrate the impact of external forces in business decisions. (skill) 5.1 Identify relevant resources to produce a product or service. (knowledge) 5.2 Appropriately manage resources based on their recognized availability. (skill) 6.1 Identify and operate appropriate computer software for analysis and data presentation. (knowledge & skill) 6.2 Effectively use technology to improve personal productivity. (skill) Note: In our Spring 2004 report, the Goals were called GSLOs and the Learning Objectives were called SSLOs. As we reviewed our Goals & Objectives (GSLOs/SSLOs) during , we found 2 Objectives (SSLOs) that no longer fit or represented duplication. As a result, we made 2 changes to the Objectives (SSLOs) presented in Spring 2004: 3.5 and 5.3 were deleted. 3.5 Provides examples of professional organizations, certifications, and other opportunities for professional development. (knowledge) 5.3 Measure the effectiveness of resource allocation. (skill) SACS AOL Report Spring 2006 Department of Accounting 5

6 Exhibit I-1 (continued): BBA Discipline Specific Goals and Learning Objectives - Classified as: Knowledge = What knowledge should graduates have acquired? Skills = What skills should graduates have acquired? Attitudes = What attitudes, values or dispositions graduates should acquire? Goals Discipline Specific Outcome: Accounting Business majors will prepare and effectively use accounting information and reports, and understand the importance of and threats to quality information. (knowledge & skill) Learning Objectives Comprehend and explain the components of accounting systems and accounting reports. (knowledge) Make decisions about how to properly account for an item and/or use accounting information and reports. (knowledge & skill) Prepare accounting reports using appropriate content, methods, and formats. (knowledge & skill) Discipline Specific Outcome: Economics Business majors will identify and evaluate the trade-offs and corresponding opportunity costs necessary to operate in a market economy. (attitude, knowledge, & skill) Discipline Specific Outcome: Finance Business majors will recognize, differentiate and evaluate the investing and financing decisions of corporate enterprises. (knowledge & skill) Discipline Specific Outcome: Management Business majors will demonstrate knowledge and discuss the creation and coordination of efficient and effective organizational systems. (attitude, knowledge, & skill) Discipline Specific Outcome: Marketing & Professional Sales Business majors will formulate appropriate plans to respond to market place threats and capitalize on market opportunities. (knowledge & skill) Identify market forces that influence the allocation of scarce resources inside organizations and the operation of the aggregate economy. (knowledge) 7.2.2Apply evaluation tools (e.g. surplus value, opportunity cost, utility analysis) to assess competing goals. (knowledge and skill) Identify environments in which individual and collective interests are compatible or diverge. (knowledge and attitude) Utilize mathematical tools and models to measure the gains and losses inherent in decision-making. (knowledge and skill) Comprehend and debate the goal of wealth maximization. (knowledge) Identify and measure the risks and rewards of investing. (skills and knowledge) Interpret and assess the roles of financial institutions. (knowledge) Recognize and compare global security markets. (knowledge and skill) Demonstrate ability to create and manage small business ventures. (attitude, knowledge & skill) Describe and analyze individual and group behaviors as they impact organizations. (knowledge & skill) Develop leadership skills to strategically manage human resources and related policies and practices. (attitude and skill) 7.44 Examine the forces that impact international management practices and processes. (skill) Identify market opportunities through market analysis and customer research. (knowledge) Evaluate profitability of market segments by assessing market opportunities, competitive profiles and organization capabilities. (skill) Propose bundles of products/services and the appropriate marketing mixes for targeted buyer segments. (skill) SACS AOL Report Spring 2006 Department of Accounting 6

7 I. B. Knowledge/Skill/Attitude Balance The BBA program is designed to challenge our students to acquire knowledge, skills, and attitudes that will help them become educated citizens who are able to successfully contribute to society and their discipline specific fields. Therefore, we have developed Goals and Learning Objectives that address each of those important areas: knowledge, skill, and attitude. Exhibit I-2 summarizes the connection between our overall Goals and the knowledge, skill, and attitude categories. Knowledge and skill are both addressed by each of our common goals as well as each of our discipline specific goals. Attitudes are addressed by three common goals and two discipline specific goals. The balance of knowledge skill attitude-oriented goals is Exhibit I-3 presents similar information broken out by the more detailed Learning Objectives. The balance across knowledge skill attitude at the learning objective level is The emphasis on and balance between knowledge and skill oriented goals and objectives is appropriate for an undergraduate professional program with a significant quantitative component. We have fewer goals and objectives focusing on attitude for several reasons. First, we depend on KSU s General Education courses to have a significant focus on attitude outcomes as they educate students in the important foundation areas of history, communication, the arts, etc. Second, our priorities are on knowledge and skill outcomes because we don t have time to do everything, and success in the Accounting profession requires considerable knowledge and strong skills. For example, the Accounting profession has instituted a 150 semester hour requirement to get licensed as a CPA [Certified Public Accountant]. Third, on a more practical level, attitude-oriented outcomes are addressed harder to measure. Exhibit I-2: Balance of Knowledge, Skill and Attitude in Goals Goals Knowledge Skill Attitude 1.0 Critical Thinking X X 2.0 Ethics X X X 3.0 Interaction X X X 4.0 Perspectives X X X 5.0 Resource Management X X 6.0 Technology X X Accounting Discipline X X Economics Discipline X X X Finance Discipline X X Management Discipline X X X Marketing & Professional Sales Discipline X X Totals: SACS AOL Report Spring 2006 Department of Accounting 7

8 Exhibit I-3: Balance of Knowledge, Skill and Attitude in Learning Objectives Learning Objectives Knowledge Skill Attitude 1.0 Critical Thinking 1.1 X 1.2 X X 1.3 X 2.0 Ethics 2.1 X 2.2 X X 3.0 Interaction 3.1 X 3.2 X 3.3 X 3.4 X X 4.0 Perspectives 4.1 X X 4.2 X 4.3 X 5.0 Resource Management 5.1 X 5.2 X 6.0 Technology 6.1 X X 6.2 X Accounting Discipline X X X X X Economics Discipline X X X X X X X Finance Discipline X X X X X X Management Discipline X X X X X X X X Marketing & Professional Sales Discipline X X X X Totals: SACS AOL Report Spring 2006 Department of Accounting 8

9 I. C. Goals & Learning Objectives Differentiation The Goals of the BBA Accounting program identify major areas of desired learning, such as Critical Thinking. The Learning Objectives are focused, measurable and strongly depict the Goals with which they are associated. The Learning Objectives use action verbs that represent higher and lower order thinking from Bloom s taxonomy. They also describe the knowledge, skill, and/or attitude connection. Finally, the Learning Objectives are specific enough to allow us to identify tangible deliverable evidence that will indicate performance on the Goals. Accounting Discipline Specific Example: Goal # states that business majors will prepare and effectively use accounting information and reports, and understand the importance of and threats to quality information. The Learning Objectives focus on specific components of the Goal understanding the accounting system (7.1.1), making decisions using accounting information (7.1.2), and preparing accounting reports (7.1.3). These Learning Objectives would be demonstrated in ACCT 2100 when a business major learned that revenues and expenses are shown on a company s Income Statement (7.1.1), used Income Statement information to calculate profit margins and decide which of two companies is more profitable (7.1.2), and prepared an Income Statement (7.1.3). I. D. Compliance with Disciplinary Conventions & Guidelines The Association to Advance Collegiate Schools of Business (AACSB) has specific curriculum guidelines to which all accredited programs must adhere. The Coles College of Business received initial business accreditation from AACSB in 1994 and successfully completed the reaffirmation process in In addition, AACSB separately accredits Accounting programs. (It does not separately accredit any other business discipline.) The KSU Department of Accounting received initial accreditation of our undergraduate and Master of Accounting [MAcc] programs in 2001, and reaffirmation in Thus, as far as our accrediting body, AACSB, is concerned, the goals and objectives listed for the BBA in Accounting are in compliance. See In addition to AACSB guidelines, we consulted information provided by the American Institute of Certified Public Accountants [AICPA] when developing the goals and objectives of the Accounting BBA program. The AICPA developed a Core Competency Framework for students entering into the accounting profession. See The purpose of this framework was to communicate: the competencies all students should be expected to have upon entry into the profession regardless of where they pursue employment (public/industry/government/non-profit) or the specific accounting services they will perform. The Framework focuses on skills and is not structured around traditional subject/content areas or accounting services ( The Framework contains twenty competencies, grouped in three areas functional, personal, and broad business perspective. Exhibit I-4 identifies the AICPA competencies related to each Goal. SACS AOL Report Spring 2006 Department of Accounting 9

10 Exhibit I-4: AICPA Core Competencies Matched to BBA Accounting Learning Goals Goal 1.0 Critical Thinking Business majors will think critically, identify problems, research and analyze solutions and make decisions regarding business activities. Goal 2.0 Ethics Business majors will recognize, analyze and choose resolutions to ethical problems explicit or implicit in decision-making. Goal 3.0 Interaction Business majors will demonstrate professional behavior through the effective use of collaboration, leadership and communication skills. Goal 4.0 Perspectives Business majors will identify, interpret and analyze the impact that legal, global, industry and customer environments have on business decisions. Goal 5.0 Resource Management Business majors will manage resources to implement decisions and maximize the creation of value. Goal 6.0 Technology Business majors will identify opportunities to leverage technology in decision-making and can use technology for personal productivity Goal Accounting Discipline Specific Outcome Business majors will prepare and effectively use accounting information and reports, and understand the importance of and threats to quality information. Related AICPA Competencies: Strategic/Critical Thinking, Problem Solving & Decision Making, Decision Modeling, Risk Analysis, Measurement, Reporting, and Research Related AICPA Competencies: Legal/Regulatory Perspective, Problem Solving & Decision Making Related AICPA Competencies: Professional Demeanor, Interaction, Leadership, Communication, and Project Management Related AICPA Competencies: Industry/Sector Perspective, International/Global Perspective, Legal/Regulatory Perspective, and Market/Client Focus Related AICPA Competencies: Resource Management, Project Management Related AICPA Competencies: Leverage Technology to develop and enhance the other competencies Related AICPA Competencies: Problem Solving & Decision Making, Decision Modeling, Risk Analysis, Measurement, Reporting, Communication SACS AOL Report Spring 2006 Department of Accounting 10

11 I. E. Building Upon Prior Learning The Coles College Undergraduate Curriculum shares a common program of undergraduate courses. Students begin with a required set of 45 credit hours in General Education, designed to provide a common academic experience for all KSU students. Students then progress into a common business core, which introduces the functional areas of business and establishes prerequisite knowledge for advanced courses. Each course, sequentially and by tiered grouping builds upon knowledge, skills, and attitudes contained within the preceding courses. Example Math 1101 in the General Education Program serves the downstream learning objectives in Economics 2300 in the common Lower Division Business Core of the BBA program. This is further supported in the common Upper Division Business Core where Economics 3300 uses the previous courses and their corresponding student centered learning objectives as building blocks to deepen and focus knowledge, skills and attitudes into higher order objectives. The analytical thinking and the specific statistical knowledge and skills developed in these courses contribute to the learning that takes place in the upper-division major courses in Accounting.. Example within the Accounting major courses Students complete an introductory course in financial accounting (ACCT 2100) as part of the common Lower-Division Business Core. Next, they must complete ACCT 3100 and ACCT 4050, which are intermediate financial accounting courses. If they wish, they may then select ACCT 4100, Advanced Financial Accounting, as part of one of their Major Field Electives. Program Requirements Exhibit I-5 contains the program requirements for the BBA in Accounting. Course prerequisites are presented in parentheses next to the courses they precede. In addition to specific course prerequisites, students must meet the Sophomore GPA Requirement prior to moving to upper-division courses. This structure illustrates building upon prior knowledge. SACS AOL Report Spring 2006 Department of Accounting 11

12 Exhibit I-5: Program Requirements MAJOR IN ACCOUNTING, B.B.A. GENERAL EDUCATION 45 hours LOWER DIVISION BUSINESS CORE 18 hours ACCT 2100 Introduction to Financial Accounting 3 (ENGL 1101, MATH 1101) ACCT 2200 Introduction to Managerial Accounting 3 (ACCT 2100) ECON 2100 Principles of Microeconomics (3 credit hours of Math numbered 1101 or higher) ECON 2200 Principles of Macroeconomics 3 (ECON 2100, 6 credit hours of Math numbered 1101 or higher) ECON 2300 Business Statistics 3 (MATH 1101) BISM 2100 Business Information Systems and Communications 3 (basic proficiency in MS Office products) BLAW 2200 Legal and Ethical Environment of Business 3 UPPER DIVISION MAJOR REQUIREMENTS 45 hours Upper Division Business Core 18 ECON 3300 Quantitative Analysis in Business 3 FIN 3100 Principles of Finance 3 MKTG 3100 Principles of Marketing 3 MGT 3100 Management and Behavioral Science 3 MGT 3200 Operations Management 3 (Econ 2300) MGT 4199 Strategic Management 3 (ECON 2300, FIN 3100, MKTG 3100, MGT 3100, MGT 3200; And must be taken in last or next-to-last semester before graduation) Information Technology Requirement 3 IT 3700 Information Technology Management 3 (BISM 2100) Major Field Requirements 15 ACCT 3100 Intermediate Financial Accounting & Auditing 3 ACCT 3200 Concepts in Federal Taxation 3 (ACCT 3100) ACCT 3300 Accounting Information Systems 3 (ACCT 3100) ACCT 4050 Intermediate Financial Accounting II 3 (ACCT 3100) ACCT 4300 International Accounting 3 (6 semester hours of 4000 level Accounting courses) Major Field Electives 9 ACCT 4100 Advanced Financial Accounting 3 (ACCT 4050) ACCT 4150 Auditing and Assurance 3 (ACCT 3300) ACCT 4200 Advanced Managerial Accounting 3 (ACCT 3100) ACCT 4250 Advanced Taxation 3 (ACCT 3200) ACCT 4350 Accounting Systems Audit and Control 3 (ACCT 3300) ACCT 4600 Governmental and Not-for-profit Accounting 3 (ACCT 3100) ACCT 4700 Business Valuation 3 (ACCT 3200, FIN 3100) ACCT 4490 Special Topics in Accounting 3 (Departmental approval) In the General Education requirements, all business majors must take: MATH 1111 or MATH 1113 MATH 1106 or MATH 1190 ECON 2100 The 3 hours for ECON 2100 are counted in General Education. All upper-division business courses have the Coles College Sophomore GPA Requirement as a prerequisite. Upper Division Requirements for the Major are composed of: 18 hours of Upper Division Business Core 3 hours Information Technology Requirement 24 hours of Accounting Courses 15 hours Major Field Requirements 9 hours Major Field Electives students select 9 hours from a variety of field specific courses SACS AOL Report Spring 2006 Department of Accounting 12

13 BUSINESS ELECTIVES 9 hours NON-BUSINESS ELECTIVES 6 hours Students select 9 hours of upperdivision business courses outside the major. Co-op and internship hours may be used here. Students select 6 hours from any lower-division or upper-division nonbusiness courses. I. F. Lower-Order and Higher-Order Thinking Bloom s Taxonomy provides a classification system for levels of thinking/learning. There are six levels: Knowledge, Understanding, Application, Analysis, Synthesis, and Evaluation. The BBA program is designed to challenge our students to do more than simply master knowledge. We also want them to be able to analyze and apply their knowledge to new situations, and to evaluate the quality of business proposals made by others. Exhibit I-6 and I-7 provide a summary of how each of our Goals and Learning Objectives relate to Bloom s hierarchy. Lower-order levels of learning are associated with the KSU General Education requirements and introductory courses while higher-order learning is expected in major-specific advanced courses. Goals 2.0 and 6.0 Examples Goal 2.0 Ethics offers Learning Objectives that progress from the understanding classification, through the analysis classification and into the evaluation classification as described in Blooms. Goal 2.0 is aptly described as possessing elements of Knowledge, Skill and Attitude. Goal 6.0 Technology offers Learning Objectives in the knowledge and application categories, which are well matched with the specific learning objectives grounded in Knowledge and Skill. Exhibit I-6: Lower-Order and Higher-Order Thinking by Goals Goals Knowledge Understanding Application Analysis Synthesis Evaluation 1.0 X X X X 2.0 X X X 3.0 X X 4.0 X X X 5.0 X X 6.0 X X X X X X X X X X X X X X X X X X X X X X X Totals SACS AOL Report Spring 2006 Department of Accounting 13

14 Exhibit I-7: Lower-Order and Higher-Order Thinking by Learning Objectives Learning Knowledge Understanding Application Analysis Synthesis Evaluation Objective 1.1 X 1.2 X X X 1.3 X 2.1 X 2.2 X X 3.1 X 3.2 X 3.3 X X 3.4 X 4.1 X 4.2 X 4.3 X 5.1 X 5.2 X 6.1 X X 6.2 X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X Totals SACS AOL Report Spring 2006 Department of Accounting 14

15 SECTION II CONNECTING OUTCOMES TO PROGRAM REQUIREMENTS FOR THE UNDERGRADUATE BBA ACCOUNTING PROGRAM II. A. Linkage of All Program Requirements to Learning Objectives All undergraduate majors offered by the Coles College are structured similarly. All business majors complete the same KSU General Education requirements. All business majors also share a common Business Core curriculum. This common Business Core contains courses in all major areas: Lower Division Business Core o ACCT 2100 Introduction to Financial Accounting o ACCT 2200 Introduction to Managerial Accounting o ECON 2100 Principles of Microeconomics o ECON 2200 Principles of Macroeconomics o ECON 2300 Business Statistics o BISM 2100 Business Information Systems & Communications o BLAW 2200 Legal & Ethical Environment of Business Upper Division Business Core o ECON 3300 Quantitative Analysis in Business o FIN 3100 Principles of Finance o MKTG 3100 Principles of Marketing o MGT 3100 Management & Behavioral Science o MGT 3200 Operations Management o MGT 4199 Strategic Management Our primary learning Goals for our students are interdisciplinary. For example, Critical Thinking is important whether you are an Accounting major or Marketing major. In addition, we have some Discipline Specific Goals knowledge, skills, and/or attitudes in a particular business area that are important regardless of a student s major. For example, Management graduates need to be able to use accounting information to make decisions. As mentioned earlier, we use the numbers for the interdisciplinary Goals that are common across the undergraduate BBA curriculum, while Goals encompass the Discipline Specific Learning Objectives for all business majors. Goal Designation Area 1.0 Critical Thinking 2.0 Ethics 3.0 Interaction 4.0 Perspectives 5.0 Resource Management 6.0 Technology Accounting SACS AOL Report Spring 2006 Department of Accounting 15

16 7.2.0 Economics Finance Management Marketing & Professional Sales This section presents the mapping of the common Business Core courses to our Learning Goals. The mapping is broken down into three sections Exhibit II-1 presents the mapping of the common Business Core courses to the interdisciplinary learning Goals # Exhibit II-2 presents the mapping of the common Business Core courses to the discipline specific learning Goals # Exhibit II-3 presents the mapping of the upper-division accounting courses to all the learning Goals. Following these three mapping exhibits are three matrix exhibits that summarize the mappings. SACS AOL Report Spring 2006 Department of Accounting 16

17 Linkage of All Program Requirements to Learning Objectives Coles College B.B.A. Exhibit II-1: Mapping of Common Business Core Courses to our Interdisciplinary Goals Goals 1.0 Critical Thinking Business majors will think critically, identify problems, research and analyze solutions and make decisions regarding business activities. (knowledge & skill) Learning Objectives 1.1 Identify problems and opportunities. (knowledge) 1.2 Locate and apply appropriate research tools and databases to generate alternative solutions. (knowledge & skill) 1.3 Evaluate data in order to compare and contrast alternatives to reach a defensible solution. (skill) Mapping of Key Course and Program Requirements to Objectives ACCT 2100 Students perform basic financial calculations. BISM 2100 Students identify problems and opportunities that can be addressed through the use of technology. BLAW 2200 Students recognize general legal problems. ECON 2200 Class discussions and exercises require students to evaluate the current level of economic activity. MGT 3100 Students learn the basic theories, processes, concepts, and practices associated with effective and efficient planning, organizing, implementation and control. MGT 3200 Students complete a project identifying operations problems and solutions, by specifically identifying value-added and non-value added activities, in manufacturing or service organizations. MKTG 3100 Students required to complete a term project of creating a marketing plan for a product/service or idea. ECON 2300 Students obtain corporate, state and national data from online databases. IT 3700 Student use online research tools to investigate an information technology topic ACCT 2100 Students learn the effects of accounting treatments on financial results. ACCT 2200 Students work basic managerial accounting problems. BISM 2100 Students evaluate web pages for credibility and usefulness. BLAW 2200 Students recognize legal problems and make decisions on hypothetical situations ECON 2100 Students are required to identify profit-maximizing outcomes utilizing data from various market scenarios. ECON 2300 Students make inferences about univariate populations based on sample data. ECON 3300 Optimization and other decision-making models are used with the explicit purpose of comparing alternatives to determine an optimal solution. FIN 3100 Capital budgeting techniques are used to evaluate possible investment opportunities. MGT 3200 Students take exams that provide data to examine various productprocess trade-offs and analysis, including forecasting, break-even analysis, capacity analysis, inventory models and other numerical analyses. MGT 4199 Students will apply Strength/Weaknesses/Opportunities/Threats (SWOT) analysis to the evaluation of strategic alternatives. SACS AOL Report Spring 2006 Department of Accounting 17

18 2.0 Ethics Business majors will recognize, analyze and choose resolutions to ethical problems explicit or implicit in decisionmaking. (attitude, knowledge & skill) 3.0 Interaction Business majors will demonstrate professional behavior through the effective use of collaboration, leadership and communication skills. (attitude, knowledge & skill) 2.1 Identify ethical issues related to business situations (knowledge) 2.2 Analyze and compare resolutions to ethical issues encountered in a business environment. (attitude & skill) 3.1 Discuss the importance of working cooperatively with others. (attitude) 3.2 Work with others in a professional manner. (skill) 3.3 Explain the skills necessary to influence, inspire and motivate individuals and groups to achieve results. (knowledge) 3.4 Effectively communicate information to individuals with diverse backgrounds.(attitude & skill) MGT 3100 Students learn about ethical dilemmas and their resolution; corporate governance, and social responsibility. BLAW 2200 Students analyze ethical problems. IT 3700 Students analyze scenarios and articulate positions on various ethical issues regarding information systems and the Internet. MGT 3100 Students discuss real business dilemmas involving ethics and corporate responsibility; discuss current events and the costs of unethical business decisions. BISM 2100 Students learn how teams form and perform effectively. MGT 3100 Students learn about interpersonal skill development, group synergy, and team work. BISM 2100 Students assess their effectiveness as a team. MGT 3100 Students work in teams or as a class to develop or apply an application of the course content MGT 3200 Students are required to work together to successfully complete a group project involving systems operations. MGT 3100 Students learn the theories, concepts, and practices associated with effective directing, leading, motivating, and negotiating. MKTG 3100 Students complete a team research project where they must come to a consensus regarding the specific topic and the method to complete the work. BISM 2100 Students demonstrate effective workplace communication. MGT 3100 Students critique peers and provide feedback SACS AOL Report Spring 2006 Department of Accounting 18

19 4.0 Perspectives Business majors will identify, interpret and analyze the impact that legal, global, industry and customer environments have on business decisions. (attitude, knowledge & skill) 5.0 Resource Management Business majors will manage resources to implement decisions and maximize the creation of value. (knowledge & skill) 4.1 Describe the external forces (e.g. legal/regulatory, economic, global, industry, and customer) applicable to business operations. (knowledge & attitude) 4.2 Analyze the impact of external forces on business operations. (skill) 4.3 Integrate the impact of external forces in business decisions. (skill) 5.1 Identify relevant resources to produce a product or service. (knowledge) 5.2 Identify and apply tools for managing resources (skill) ACCT 2100 Students learn how various organizations affect the accounting information prepared and provided to meet society s needs (e.g., FASB, SEC, PCAOB, IASB, AICPA). BLAW 2200 Students identify general legal principles that affect business situations. ECON 2100 Class discussions introduce the relevance of market organization to business operations with respect to pricing and profit opportunities. ECON 2200 Class discussions introduce the concept of business cycles and their impact on employment and income. FIN 3100 Stock and bond markets are examined as possible sources of external capital. MGT 3100 Students learn about the structure and interaction of natural, political/legal, sociocultural, economic, technological, regulatory, and competitive forces and their impact on organizations MGT 3200 Exams test students on how external factors such as competitors and industry environment impact operations decisions. FIN 3100 Cost of capital is computed and used to make financing and investment decisions. IT 3700 Students are tested on their understanding of the impact of external forces on the success of an information technology development project MGT 3100 Students complete scenario analysis, discuss the implications of external interventions on the organization. Review various forces that would impact the business MGT 4199 Students will be able to evaluate the extent to which different external forces may pose either an opportunity or threat or both for a business. MGT 4199 Students will be able to integrate the concepts of environmental analysis into the evaluation and choice of strategic alternatives. ACCT 2200 Students learn the basic components of products & services (e.g., materials, labor, and overhead). IT 3700 Students are tested on the process and resources needed to develop an information system MGT 3200 Students are tested on inputs (labor, machines, materials) required to produce products and services. ACCT 2200 Students learn to use managerial accounting tools for resource management decisions (e.g., cost-volume-profit analysis, budgeting). ECON 3300 Students develop and solve linear programming models to maximize profit or minimize cost subject to known resource constraints. 6.0 Technology Business majors will identify opportunities to leverage technology in decision-making and can use technology for personal productivity (knowledge & skill) 6.1 Identify and operate appropriate computer software for analysis and data presentation. (knowledge & skill) 6.2 Effectively use technology to improve personal productivity. (skill) BISM 2100 Students learn word processing, spreadsheet, and presentation software. ECON 2300 Students use spreadsheet software to summarize sets of data. ECON 3300 Students use spreadsheet software to solve and evaluate linear regression, linear programming and / or forecasting models. IT 3700 Students are required to use advanced capabilities in Microsoft Excel, Access, Word and PowerPoint to solve business problems. BISM 2100 Students learn web based file management system skills. IT 3700 Students publish a webpage summarizing their research on a specific information technology topic. SACS AOL Report Spring 2006 Department of Accounting 19

20 Linkage of All Program Requirements to Learning Objectives Coles College B.B.A. Exhibit II-2: Mapping of Common Business Core Courses to our Discipline Specific Goals Discipline Specific Outcome: Accounting Business majors will prepare and effectively use accounting information and reports, and understand the importance of and threats to quality information. (knowledge & skill) Comprehend and explain the components of accounting systems and accounting reports. (knowledge) Make decisions about how to properly account for an item and/or use accounting information and reports. (knowledge & skill) Prepare accounting reports using appropriate content, methods, and formats. (knowledge & skill) ACCT 2100 Students learn the format and content of the financial statements. ACCT 2200 Students learn the components of costing systems (e.g., product vs. period costs, overhead allocation methods). ACCT 2100 Students use financial statement information to evaluate company results (e.g., ratio analysis). SACS AOL Report Spring 2006 Department of Accounting 20

21 7.2.0 Discipline Specific Outcome: Economics Business majors will identify and evaluate the tradeoffs and corresponding opportunity costs necessary to operate in a market economy. (attitude, knowledge, & skill) Identify market forces that influence the allocation of scarce resources inside organizations and the operation of the aggregate economy. (knowledge) Apply evaluation tools (e.g. surplus value, opportunity cost, and utility analysis) to assess competing goals. (knowledge and skills) Identify environments in which individual and collective interests are compatible or diverge. (knowledge and attitude) Utilize mathematical tools and models to measure the gains and losses inherent in decisionmaking. (knowledge and skill) ECON Class discussions identify the forces of demand and supply that impact the allocation of scarce resources. ECON Class discussions cover the operation of the aggregate economy. ECON Class discussions emphasize the impact on businesses and individuals of changing tax and interest rate scenarios. ECON Class discussions focus on the gains and losses associated with international trade utilizing trade models Discipline Specific Outcome: Finance Business majors will recognize, differentiate and evaluate the investing and financing decisions of corporate enterprises. (knowledge & skill) Comprehend and debate the goal of wealth maximization. (knowledge) Identify and measure the risks and rewards of investing. (skills and knowledge) Interpret and assess the roles of financial institutions. (knowledge) Recognize and compare global security markets. (knowledge and skill) FIN 3100 Students learn to calculate and interpret measures of risk and return as they relate to the equity market. SACS AOL Report Spring 2006 Department of Accounting 21

22 7.4.0 Discipline Specific Outcome: Management Business majors will demonstrate knowledge and discuss the creation and coordination of efficient and effective organizational systems. (attitude, knowledge, & skill) Demonstrate ability to create and manage small business ventures. (attitude, knowledge & skill) Describe and analyze individual and group behaviors as they impact organizations. (knowledge & skill) Develop leadership skills to strategically manage human resources and related policies and practices. (attitude and skill) 7.44 Examine the forces that impact international management practices and processes. (skill) MGT 3100-Students are tested in their knowledge of entrepreneurship through quizzes. MGT 4199-Students demonstrate their ability to create and manage small business ventures through an applied simulation. MGT 3100-Students are tested over theories regarding individual and group behaviors. MGT 4199-Students assess individual and group behaviors through peer evaluations. MGT 3100-Students complete applied video quizzes regarding effective leadership. MGT 4199-Students are required to manage and lead a team to complete an integrative group project. MGT 4199-Students examine the forces that impact international management practices and processes through applied case analysis Discipline Specific Outcome: Marketing & Professional Sales Business majors will formulate appropriate plans to respond to market place threats and capitalize on market opportunities. (knowledge & skill) Identify market opportunities through market analysis and customer research. (knowledge) Evaluate profitability of market segments by assessing market opportunities, competitive profiles and organization capabilities. (skill) Propose bundles of products/services and the appropriate marketing mixes for targeted buyer segments. (skill) MKTG Students are required to complete a term project of creating a marketing plan for a product/service or idea. SACS AOL Report Spring 2006 Department of Accounting 22

23 Linkage of All Program Requirements to Learning Objectives Coles College B.B.A. Exhibit II-3: Mapping of Upper-Division Accounting Major Courses to our Interdiscipinary Goals Goals Objectives Mapping of Key Course and Program Requirements to Objectives 1.1 Identify problems and opportunities. (knowledge) ACCT 4200 (Advanced Managerial Accounting) Students evaluate business issues such as capital justification and corporate goal setting. ACCT 4700 (Business Valuation) Students evaluate businesses to determine a market value. 1.0 Critical Thinking Business majors will think critically, identify problems, research and analyze solutions and make decisions regarding business activities. (knowledge & skill) 1.2 Locate and apply appropriate research tools and databases to generate alternative solutions. (knowledge & skill) 1.3 Evaluate data in order to compare and contrast alternatives to reach a defensible solution. (skill) ACCT 3200 (Concepts in Federal Taxation) Students analyze hypothetical tax situations to develop solutions. ACCT 4600 (Governmental and Nonprofit Accounting) Students locate and retrieve public information on governmental and professional entities. ACCT 4700 (Business Valuation) Students evaluate businesses to determine a market value based on research. ACCT 3100 (Intermediate Financial Accounting & Auditing) Students evaluate business scenarios to determine appropriate accounting treatments. ACCT 3300 (Accounting Information Systems) Given a specific case, students compare software packages, select the package which best suits the situation, and justify their selection. ACCT 4050 (Intermediate Financial Accounting II) Students evaluate business scenarios to determine appropriate accounting treatments. ACCT 4300 (International Accounting) Students evaluate business scenarios to determine appropriate accounting treatments. 2.0 Ethics Business majors will recognize, analyze and choose resolutions to ethical problems explicit or implicit in decision-making. (attitude, knowledge & skill) 2.1 Identify ethical issues related to business situations (knowledge) 2.2 Analyze and compare resolutions to ethical issues encountered in a business environment. (attitude & skill) ACCT 3100 (Intermediate Financial Accounting & Auditing) Students explain the ethical issues involved in accounting processes. ACCT 4150 (Auditing and Assurance) Students explain the ethical and legal duties of CPAs. ACCT 3300 (Accounting Information Systems) Students determine the best internal control procedure to resole problems given ethical violations. ACCT 4150 (Auditing and Assurance) Students analyze ethical/legal situations. SACS AOL Report Spring 2006 Department of Accounting 23

24 3.0 Interaction Business majors will demonstrate professional behavior through the effective use of collaboration, leadership and communication skills. (attitude, knowledge & skill) 4.0 Perspectives Business majors will identify, interpret and analyze the impact that legal, global, industry and customer environments have on business decisions. (attitude, knowledge & skill) 3.1 Discuss the importance of working cooperatively with others. (attitude) 3.2 Work with others in a professional manner. (skill) 3.3 Explain the skills necessary to influence, inspire and motivate individuals and groups to achieve results. (knowledge) 3.4 Effectively communicate information to individuals with diverse backgrounds. (attitude & skill) 4.1 Describe the external forces (e.g. legal/regulatory, economic, global, industry, and customer) applicable to business operations. (knowledge & attitude) 4.2 Analyze the impact of external forces on business operations. (skill) 4.3 Integrate the impact of external forces in business decisions. (skill) ACCT 4300 (International Accounting) Students complete an assignment as a part of a team. ACCT 3300 (Accounting Information Systems) Students write a business memo to a small business owner. ACCT 4250 (Advanced Taxation) Students recognize instances where various constituencies have influenced the tax code. ACCT 4300 (International Accounting) Students describe the implications of global accounting standards and their application in business situations. ACCT 4600 (Governmental and Nonprofit Accounting) Students describe the implications of local, state, federal and not-forprofit accounting standards and their application in business situations. ACCT 3200 (Intermediate Managerial Accounting & Tax) Students apply the tax code in business situations. ACCT 4600 (Governmental and Nonprofit Accounting) Students compare various business entities with respect to local, state, federal and not-for-profit accounting standards. ACCT 3200 (Concepts in Federal Taxation) Students evaluate the tax code and its application in business situations. ACCT 4700 (Business Valuation) Students evaluate businesses to determine a market value. SACS AOL Report Spring 2006 Department of Accounting 24

25 5.0 Resource Management Business majors will manage resources to implement decisions and maximize the creation of value. (knowledge & skill) 6.0 Technology Business majors will identify opportunities to leverage technology in decision-making and can use technology for personal productivity (knowledge & skill) 5.1 Identify relevant resources to produce a product or service. (knowledge) 5.2 Identify and apply tools for managing resources (skill) 6.1 Identify and operate appropriate computer software for analysis and data presentation. (knowledge & skill) 6.2 Effectively use technology to improve personal productivity. (skill) ACCT 3300 (Accounting Information Systems) Students use accounting transaction processing software to process and prepare financial data. ACCT 4050 (Intermediate Financial Accounting II) Students use spreadsheet software to complete class assignment. ACCT 4200 (Advanced Managerial Accounting) Students use spreadsheet software to complete class assignment. ACCT 4050 (Intermediate Financial Accounting II) Students use the internet to gather information. ACCT 4200 (Advanced Managerial Accounting) Students submit all work through WebCT. SACS AOL Report Spring 2006 Department of Accounting 25