Social Media Marketing - Outsource Strategy & Advantages

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1 Be Heard. SOCIAL MEDIA MANAGEMENT + OPTIMIZATION Packages

2 ABOUT SOCIAL PLATFORMS SOCIAL MEDIA MANAGEMENT + OPTIMIZATION PACKAGES ToldYaa is a diversified Media Relations firm that specializes in Social Media Management + Optimization, Influencer Marketing, and Brand Development. Our team integrates technology, creativity, and forward thinking media strategies to engage the desired target audience needed to build your brand. TWITTER Manage Strategic Follower Acquisition Apply Hashtag Research Monthly Reporting & Analytics Create 1 Click Away Appearance Create & Post Content * content is pre-approved on a monthly basis and we encourage continual posting by the team. FACEBOOK Manage Strategic Follower Acquisition Design + Implement Brand Image Monthly Reporting & Analytics Manage targeted ads + sponsored posts INSTAGRAM Create / Edit Hi-Res Photos Manage Strategic Follower Acquisition Create 1 Click Away Appearance Create & Post Content Apply Hashtag Research 2 TOLDYAA 100 CRESCENT COURT SUITE 700 DALLAS, TEXAS 75219

3 PLATINUM PLATINUM Custom Content 60 posts per month (around 2 per day) Brand related content Industry related content Generic content Dedicated Relationship / Creative Manager Full Reporting Weekly 30min strategy calls Facebook ads Daily Engagement 1 hr brand consulting Content Approval Hashtag strategy Favorite / Like / ReTweet strategy Weekly Account Grooming Twitter: $900 Facebook: $1000 Instagram: $900 Facebook & Twitter: $1700 Facebook, Twitter, Insta: $2300 Who is this for? This is the Lamborghini of social media, the top-notch white glove service to build your brand and social platform with custom creative content, and strategies to drive traffic to your product, service, and/or location. This is the enterprise package for the company that wants to outsource social media management. PACKAGES 3 TOLDYAA 100 CRESCENT COURT SUITE 700 DALLAS, TEXAS 75219

4 GOLD GOLD Content 7 to 12 posts per week Brand related content Industry related content Generic content Full Reporting Bi-weekly 30min strategy calls Hashtag strategy Facebook ads Daily Engagement Favorite / Like / ReTweet strategy Content Approval Bi-weekly Account Grooming Twitter: $800 Facebook: $900 Instagram: $800 Facebook & Twitter: $1300 Facebook, Twitter, Insta: $1900 Who is this for? This the Lexus of social media, a top-notch service to build your brand and social platform with creative content and strategies to drive traffic to your product, service, or location. This is for the brand or influencer that wants to outsource social media management. 4 TOLDYAA 100 CRESCENT COURT SUITE 700 DALLAS, TEXAS 75219

5 SILVER BASIC SILVER Generic content - 30 posts Generic posts Monthly 1 hour call Basic reports Content approval Facebook Ads Twitter: $600 Facebook: $700 Instagram: $600 Facebook & Twitter: $900 Facebook, Twitter, Insta: $1200 Who is this for? This is strictly focused on boosting the audience on each platform, a service utilized side-by-side with an internal social media coordinator. This is for the athlete, influencer, verified account, or busy CEO that occasionally posts his/her own content. BASIC No Reporting No Content Twitter: $400 Facebook: $500 Instagram: $400 Facebook & Twitter: $700 Facebook, Twitter, Insta: $900 Who is this for? This works for a firm that wants to white label our services and create their own content for clients. This works for the active user that wants to build an audience, or the CEO that needs to have an influential account and controls his/her content strategy. 5 TOLDYAA 100 CRESCENT COURT SUITE 700 DALLAS, TEXAS 75219

6 DETAILS ADDITIONAL DETAILS DAILY SOCIAL MEDIA OPTIMIZATION Similar to SEO (Search Engine Optimization), the proprietary strategies we run daily are intended to drive traffic to the website through a customized bit.ly link. STRATEGIC FOLLOWER ACQUISITION Target the type of audience needed for maximum brand exposure and goals. Twitter is the most powerful social platform we use to achieve this. CONTENT Content is sent 3 days after initial start, 2 days before the 1st of the month every month thereafter. Content must be approved within 24 hours. CUSTOM CONTENT Custom graphics designed for social. BRAND RELATED CONTENT Specific to brand. INDUSTRY RELATED CONTENT Specific to industry GENERIC CONTENT Non-agenda driven content strictly focused on audience growth. Our strategies have shown this type of content provides the highest engagement. DEDICATED RELATIONSHIP / CREATIVE MANAGER *For platinum accounts. FULL REPORTING Reports are sent the last day of the month, every month. *For all accounts except basic. 6 TOLDYAA 100 CRESCENT COURT SUITE 700 DALLAS, TEXAS 75219

7 BENCHMARKS STRATEGY CALLS Set at a recurring standing time every Friday. FACEBOOK ADS Targeted ads are run daily on Facebook and Twitter, with 10 sponsored posts per month on FB. Industry average is $1/like, our strategies get that number down to $.06 to $.15/like. HASHTAG STRATEGY Utilize hashtag specific strategy in the majority of posts at peak times. FAVORITE / LIKE / RETWEET STRATEGY Proprietary strategy used to build the targeted audience. WEEKLY ACCOUNT GROOMING Cleaning the account. Eliminating fake followers and spam. BENCHMARKS: Month 1: 1000 new followers/likes per social platform Month 2: 1500 new followers/likes per social platform Month 3: 2000 new followers/likes per social platform *continues to build - similar to compound interest. Traffic continues to build each week as a result. We expect these conservative numbers to be higher but will start at this base. 7 TOLDYAA 100 CRESCENT COURT SUITE 700 DALLAS, TEXAS 75219