ROI-Based Marketing Program Evaluation and Budget Allocation Process
|
|
- Mercy Wood
- 8 years ago
- Views:
Transcription
1 A three-page excerpt from our 17-page Best Practice Guidebook: ROI-Based Marketing Program Evaluation and Budget Allocation Process
2 1 Best Practice Guidebook ROI-Based Marketing Program Evaluation and Budget Allocation Process guidebook summary Firm: Kimberly-Clark Professional Industry: Provider of hygiene, surface cleaning, worker productivity, and safety solutions Headquarters: Roswell, Georgia, USA Geographic Footprint: Global with four Regions: North America, Europe, Middle East and Africa, Latin America, and Asia Pacific Ownership: Public Revenue (2011): $20.84 billion USD (Division of a $19.1 billion company) Problem: Under pressure to prove the efficiency and ROI on its spending, Marketing needs a process to allocate funding to programs based on their viability and to monitor their effectiveness. The process must: Identify the most viable marketing programs Increase the efficiency of marketing expenditures Embed consistent ROI measurements across geographies and business units Solution: Kimberly-Clark Professional develops an ongoing process to identify and monitor the most viable marketing programs by: Centralizing marketing funding under a cross-business unit team Developing an ROI Toolbox to guide program creation and monitoring Instituting an ROI-based process to evaluate, select and monitor programs Benchmarking program performance to refine metrics and identify best in class programs Business Results: A 17% improvement in marketing efficiency (measured through net sales as a percentage of direct marketing expenses). Resources Required: A cross-functional core team including representatives from Marketing, Finance, Sales, Sales & Marketing Operations, IT, and Marketing Communications A group of marketers to test the new process and tools The use of a vendor to develop the ROI Toolbox A year-long commitment to build the initial process and train staff Applicability of Best Practice to Executive Functions: Function Applicability Marketing Sales Management Corporate Strategy
3 best practice guidebook 2 key takeaway: Kimberly-Clark Professional creates a process to evaluate, fund, and monitor marketing programs based on their projected ROI and strategic fit ROI-Based Marketing Program Evaluation and Budget Allocation Process Overview 1. Program Proposal Creation Objective: The marketing managers create a viable proposal that has a strong ROI (which is the adjusted gross margin divided by the marketing program cost) and supports the overall Marketing strategy. 5. Program Benchmarking Marketing and sales leaders assess the year s marketing programs to refine predictive models, identify general program guidelines, and highlight best-inclass ROI Toolbox The ROI Toolbox provides key infrastructure for the process. It contains: A searchable database of current and archived programs; A simulator to create and evaluate different program proposals; A repository for all program assessments performed by the MLC and Business Unit (BU) Leaders; A set of best practice benchmarks, templates, and tools 4. Post-completion Assessment The MLC analyzes the marketing program s results to compare actual versus planned performance. 2. Program Proposal Review A Marketing Leadership Committee (MLC) assesses proposals to allocate funds to those that seem most viable. 3. Mid-Program Review The MLC reviews progress to identify any needed adjustments to the scope of application Alignment Kimberly-Clark Professional applies this process to align marketing strategy between: Regions: Phase One: North America (process and Toolbox rolled out) Phase Two: Europe, Middle East and Africa (process rolled out, developing the Toolbox) Phase Three: Latin America and Asia Pacific (future expansion over next three years) Business Units Brands Distribution channels End-user segments Sales Funding Kimberly-Clark centralizes marketing funding for each region to support the global alignment of marketing strategy and priorities. Program Proposal Threshold This process is used to allocate funds and monitor approximately 100 marketing programs annually. Programs are assessed and reviewed by their respective BU Leader unless they are labelled key initiative Key initiative programs are projects whose funding requests are either in the top 20% of proposals or that require sales resources. Approximately 20 of each year s marketing programs are considered key initiatives. Source: Kimberly-Clark Professional; Growth Team Membership research.
4 best practice guidebook 3 key takeaway: Create marketing program proposals in the context of strategy, current programs, and previous programs To begin the proposal creation process, marketing managers use the ROI Toolbox to evaluate their initial program concepts against current marketing strategy and existing and archived programs ROI Toolbox: Marketing Program Database (Illustrative) marketing program proposal prep-work To develop high-roi based proposals with a strong strategic fit, the ROI Toolbox enables marketers to: 1. Review current marketing strategy to align program with company goals 2. Evaluate current programs to avoid overlap 3. Assess benchmarked studies and archived programs to identify baselines and patterns in successful programs 4. Identify and export relevant archived programs as templates to be used in proposal creation MARKETING STRATEGY Strategic Goals This delineates the current company objectives and related strategy for each business unit and brand. Example: Penetrate existing Washroom Accounts with a broader bundle. Penetrate existing Manufacturing End-user Segment with Safety solutions. Acquire new Manufacturing Accounts with Safety or Industrial Wiper Solutions. General Program Guidelines The guidelines encompass the key lessons learned regarding tactics used in previous marketing Example: Avoid dependence on Sales Literature as a tactic given its low ROI. Utilize distributor promotions for success in lead generation. CURRENT AND ARCHIVED PROGRAMS Program Status: Current Archived Best-in-class Search by: and and Limit Search by: Year: to ROI: to Payback Period (Months): to Keyword Goal Brand End-user Segment Distribution Channel Tactic SEARCH RESULTS 1. Program ID: 2864 Description: Distributor program targeting mid-size manufacturing accounts. Planned ROI: 142% Actual ROI: 95% Program Cost: $50,000 Payback Period: 6 months 2. Program ID: 7989 Description: Integrated campaign to drive acquisition of new manufacturing end-user accounts. Year: 2006 Planned ROI: 5% Actual ROI: 20% Program Cost: $40,000 Payback Period: 12 months EXPORT FOLDER Search Results (1 to 2) of 5 items Source: Kimberly-Clark Professional; Growth Team Membership research.
5 Please contact us to learn how to access the full Best Practice Guidebook or for information on Growth Team Membership. us Visit us online
Business Intelligence Project Prioritization System
A three-page excerpt from our 11-page Best Practice Guidebook: Business Intelligence Project Prioritization System 1 Best Practice Guidebook Business Intelligence Project Prioritization System guidebook
More informationBusiness Intelligence Project Prioritization System
A three-page excerpt from our 11-page Best Practice Guidebook: Business Intelligence Project Prioritization System Best Practice Guidebook growth team membership 1 Business Intelligence Project Prioritization
More informationFrom Vision to Implementation: Integrated Strategic Planning
A three-page excerpt from our 18-page Best Practice Guidebook: From Vision to Implementation: Integrated Strategic Planning 1 Best Practice Guidebook From Vision to Implementation: Integrated Strategic
More informationHarnessing Voice of the Customer for Incremental Innovation
A three-page excerpt from our 15-page Best Practice Guidebook: Harnessing Voice of the Customer for Incremental Innovation 1 Best Practice Guidebook Harnessing Voice of the Customer for Incremental Innovation
More informationInnovation Management Process
A three-page excerpt from our 13-page Best Practice Guidebook: Innovation Management Process Best Practice Guidebook Innovation Management Process growth team membership 1 guidebook summary Firm: ConvaTec
More informationApplying Change Management Tactics to Drive Strategy Implementation
A three-page excerpt from our 18-page Best Practice Guidebook: Applying Change Management Tactics to Drive Strategy Implementation 1 Best Practice Guidebook Applying Change Management Tactics to Drive
More informationImplementing an Effective Demand Management Process
A three-page excerpt from our 18-page Best Practice Guidebook: Implementing an Effective Demand Management Process 1 Best Practice Guidebook Implementing an Effective Demand Management Process guidebook
More informationLeveraging Sustainability for Competitive Advantage
A three-page excerpt from our 15-page Best Practice Guidebook: Leveraging Sustainability for Competitive Advantage Trademark of The Dow Chemical Company 1 Best Practice Guidebook Leveraging Sustainability
More informationSocial Media Engagement and the Importance of Brand Enthusiastic Conversations
A three-page excerpt from our 12-page Best Practice Guidebook: Capitalizing on Social Media to Drive an Effective Product Launch Note: Windows and the Windows flag logo are trademarks of the Microsoft
More informationActivating a Social Media Strategy within an Organization
A three-page excerpt from our 12-page Best Practice Guidebook: Activating a Social Media Strategy within an Organization * This is a pseudonym for the profiled company. 1 Best Practice Guidebook Activating
More informationStrategic and Economic Value Analysis of Innovative New Business Ideas
A three-page excerpt from our 19-page Best Practice Guidebook: Strategic and Economic Value Analysis of Innovative New Business Ideas Best Practice Guidebook growth team membership Strategic and Economic
More informationCisco Systems, Incorporated: Operationalizing a B-to-B Social Media Center of Excellence
THINK TANK FOUR: SALES AND MARKETING GIL 2012: SILICON VALLEY Cisco Systems, Incorporated: Operationalizing a B-to-B Social Media Center of Excellence AUSTIN PULLMANN North American Program Manager, Growth
More informationInnovation Portfolio Management Process
Best Practice Guidebook Innovation Portfolio Management Process growth team membership 1 guidebook summary Firm: Dow AgroSciences LLC Industry: Chemicals, food ingredients, and biotechnology Headquarters:
More informationBUSINESS PLAN TEMPLATE AND GUIDE FOR ANCHOR COMPANIES
BUSINESS PLAN TEMPLATE AND GUIDE FOR ANCHOR COMPANIES IN NKEA AGRICULTURE COMPANY NAME: (company registration number: XXXXXX-Y) ADDRESS: TEL: FAX: URL: NOTE: This document serves ONLY as a reference guide
More informationBusiness Intelligence Project Prioritization System
THINK TANK FIVE: COMPETITIVE INTELLIGENCE AND MARKET RESEARCH GIL 2012: SILICON VALLEY Business Intelligence Project Prioritization System FEATURING Enterprise IT Solutions (EITS), a division of L-3 Communications
More informationACCELRYS PARTNER PROGRAM
ACCELRYS PARTNER PROGRAM 2011 DISCLAIMER This document is not a contractual agreement between any person, company, vendor, or interested party, and Accelrys, Incorporated and/or its subsidiaries. This
More informationManaging HR on a Global Scale
Survey Highlights Managing on a Global Scale Findings From Hewitt s 2009 Global Study What does it mean to be a global organization? As companies large small continue to exp their global footprint, the
More informationStrategic Focus Report Enterprise Mobility
Strategic Focus Report Enterprise Mobility Technology and market trends July 2014 1 Introduction 1.1 Summary This Strategic Focus report analyses the current trends, drivers, and inhibitors impacting the
More informationWorld Marketing Automation Software Market
Brochure More information from http://www.researchandmarkets.com/reports/1838023/ World Marketing Automation Software Market Description: This research covers the world marketing automation software market,
More informationWhat Drives Managerial Use of Marketing vs. Financial Metrics and Does it Impact Performance?
What Drives Managerial Use of Marketing vs. Financial Metrics and Does it Impact Performance? An Industry Study hosted by The Paul Merage School of Business University of California, Irvine in cooperation
More informationChange Management Trends in Governance Structures
Change Management Trends in Governance Structures Cheryl Yaeger BenchMark Consulting International OVERVIEW Financial institutions are operating in a very dynamic marketplace today; this requires the ability
More informationWealth management offerings for sustainable profitability and enhanced client centricity
Wealth the way we do it Wealth management offerings for sustainable profitability and enhanced client centricity The wealth management business is transforming. To delight their clients, firms must adopt
More informationFinancial Services. Capital Markets Day
Financial Services 2009 Capital Markets Day Big 5 2009 1 Pro-actively manage the impact of the recession to ensure sustained profitability 2 3 4 5 Secure efficient funding and execute on capital management
More informationConference call Q4 and FY 2013 Revenue
Conference call Q4 and FY 2013 Revenue January 16, 2014 1 FY 2013 Key takeaways Gross revenue up 2.8% as reported in 2013 Negative Forex effects in 2013 Solid increase in L/L revenue across most key markets
More informationKeyword List Sales and Marketing
Keyword List Sales and Marketing Close this w indow To print this page, type "Control-P" (or Command-P) NOTE: Although the two functions are uniquely distinct, Sales & Marketing were integrated into one
More informationBenchmark Summary Report
SEO Marketing Benchmark Summary Report The most challenging obstacles to Search Engine Optimization success in the year ahead and how marketers plan to overcome them. Ascend2 Research Conducted in Partnership
More informationCEB Finance Leadership Council Membership Program Overview
For Midsized Companies CEB Finance Leadership Council Membership Program Overview Who We Are CEB is the leading member-based advisory company. By combining the best practices of thousands of member companies
More informationBuilding a Global Business Architecture Function Global Life Business Division, Zurich Insurance Services
Building a Global Business Architecture Function Global Life Business Division, Zurich Insurance Services Author: Tim Blaxall, Chief Business Architect, Global Life Version 1.0 June 2013 Global Life Architecture
More informationOutlook 2011: Survey Report
Web Analytics Association Outlook 2011: Survey Report page 1 Web Analytics Association Outlook 2011: Survey Report Prepared by the Web Analytics Association February 2011 All Rights Reserved Web Analytics
More informationFinancial Information
Financial Information Solid results with in all key financial metrics of 23.6 bn, up 0.4% like-for like Adjusted EBITA margin up 0.3 pt on organic basis Net profit up +4% to 1.9 bn Record Free Cash Flow
More informationOPERA BI OPERA BUSINESS. With Enterprise and Standard Editions INTELLIGENCE SUITE
OPERA BI OPERA BUSINESS With Enterprise and Standard Editions INTELLIGENCE SUITE OPERA Business Intelligence Deployment Benefits Reduced Hardware Complexity OBI is built entirely on the same platform as
More informationOil and Gas Capital Expenditure Outlook, 2012
Brochure More information from http://www.researchandmarkets.com/reports/2017870/ Oil and Gas Capital Expenditure Outlook, 2012 Description: Oil and Gas Capital Expenditure Outlook, 2012 Summary Oil and
More informationGlobal Insurance CONTENTS. Report Synopsis. Industry Surveys. March 2006. 1. Executive Summary 10. 2. Highlights 12
Industry Surveys Global Insurance www.reportsure.com March 2006 Report Synopsis In 2004 insurance premiums accounted for nearly 8% of global GDP, with a value of USD 3,244 billion. The industry grew by
More informationRethinking Key Account Management: adapting and refining your Sales organization s response to the new realities
Rethinking Key Account Management: adapting and refining your Sales organization s response to the new realities Managing the future Most executives recognize that the real assets of a company are embedded
More informationPhone: +44 20 8123 2220 Fax: +44 207 900 3970 office@marketpublishers.com https://marketpublishers.com
Event Management Software Market by Component, Software, Service, Deployment Mode (On-Premise, Cloud), Organization size, Verticals (Education, corporate, Third-Party Planners, Government, & others), and
More information2014 State of Inbound Marketing
Accelerate Search Results 01 State of Inbound Marketing Elements of Success Nowspeed Marketing Survey Results Elements of Success In order to be successful with Inbound Marketing, you need to master 5
More informationof Insight, Access Influence
Tapping into a Global Channel & GETTING ENGAGED WITH GLOBAL MARKETING LEADERS of Insight, Access Influence Mission & Mandate Powerful channel of insight, access and influence Trusted community with shared
More information[Big]-Data Analytics for Businesses SESSION 1
Theos Evgeniou; Professor of Decision Sciences [Big]-Data Analytics for Businesses SESSION 1 Five Key Takeaways 1. It is now possible to make evidence based, data driven decisions in increasingly more
More informationA LOOK AT U.S. & EUROPEAN CLOUD ADOPTION TRENDS & FORMING LASTING PARTNERSHIPS. Pete Lamson Senior Vice President of Sales & Marketing Carbonite
A LOOK AT U.S. & EUROPEAN CLOUD ADOPTION TRENDS & FORMING LASTING PARTNERSHIPS PRESENTED BY: Pete Lamson Senior Vice President of Sales & Marketing Carbonite 1 The End of the Story First: Distributors
More informationVisa Consulting and Analytics
Visa Consulting and Analytics Issuer Acquirer Retailer Analytics and Information services: Issuer menu Issuers - Visa data driven insights We are in a unique position to inform our clients about performance
More informationMerging Mitel Networks and Aastra Technologies FAQs for Channel Partners
Merging Mitel Networks and Aastra Technologies FAQs for Channel Partners Why has Mitel decided to pursue this merger? We believe there are a number of compelling immediate and long-term benefits for the
More informationINSERT COMPANY LOGO HERE
2013 2014 INSERT COMPANY LOGO HERE 20142013 Global North Marketing American Automation SSL Certificate Software Entrepreneurial Product Company Leadership of Award the Year Award Entrepreneurial Company
More informationCustomer Analytics. Segmentation Beyond Demographics. August 2008 Ian Michiels
Customer Analytics Segmentation Beyond Demographics August 2008 Ian Michiels Page 2 Executive Summary This report isolates best practices in customer analytics and customer segmentation. The report articulates
More informationCreate, attract, retain and delight customers, profitably. HubSpot Connector
CRM for Marketing Create, attract, retain and delight customers, profitably Maximizer s built-in marketing tools mean you can simply and effectively plan, budget, execute, analyse and optimise all aspects
More informationBecome an EM Partner. Extend your offer, leverage the power of Effective Measure and generate additional income for your business
Become an EM Partner Extend your offer, leverage the power of Effective Measure and generate additional income for your business About Effective Measure (EM) A leading global provider of digital audience,
More informationIntegrating Contingent Labour into Strategic Workforce Planning
Wednesday, 16 May 09:45 Nine Kings D Concurrent Session: Advanced Practitioner Track Integrating Contingent Labour into Strategic Workforce Planning Moderator: Barry Asin, President, Staffing Industry
More information4.5% 2014 Digital Marketing Optimization Survey results > 4.5% Top lessons learned from the leaders
2014 Digital Marketing Optimization Survey results Top lessons learned from the leaders Table of contents 1: Introduction 2: Five lessons from the top 20% #1: They test to make decisions 3: #2: They put
More informationGlobal MRO Supplier Landscape and Contribution of Emerging Regions to Industry Growth and Supplier Penetration
. Global MRO Supplier Landscape and Contribution of Emerging Regions to Industry Growth and Supplier Penetration By Anup Varghese Global MRO Supplier Landscape and Contribution of Emerging Regions to Industry
More informationWealth Management: Global Private Banking
Michael Lagopoulos Head of Presentation to Analysts & Institutional Investors Toronto, April 22, 2005 Our global footprint 20,000 HNW Households 27 offices in 20 countries RBC is a top 20 global private
More informationData Center Lifecycle Services Services to Accelerate Profitable Growth in Today s Top Markets
Data Center Lifecycle Services Services to Accelerate Profitable Growth in Today s Top Markets Today s market and industry trends are rapidly impacting the way companies approach their data center strategies.
More informationThe Hurdles Facing Today s Online Merchants
Digital River World Payments Survey Report The Hurdles Facing Today s Online Merchants BlueHornet.com Background At the 2011 E-Commerce Payments & Risk Conference hosted by the Merchant Risk Council (MRC)
More informationBuyer s Guide: Evaluating Content Marketing Solutions
Buyer s Guide: Evaluating Content Marketing Solutions Evaluating Content Marketing Solutions 2 Executive Summary Across industries, companies are looking for smarter ways to attract and engage customers
More informationB-to-B Lead Generation:
Marketing ROI & Performance Evaluation Study A special report from MarketingProfs, with support from Lenskold Group Copyright 2008. MarketingProfs Research Insights, MarketingProfs, LLC. All rights reserved.
More informationChapter 3: Strategic CRM
Chapter 3: Strategic CRM Overview Topics discussed: CRM perspectives The components of strategic CRM Steps in developing a CRM strategy Case Study: CRM implementation at International Business Machines,
More informationlast page of this release. 3 Operating margin is calculated as operating income divided by net revenues.
By: EARNINGS RELEASE Expeditors International of Washington, Inc. 1015 Third Avenue, Suite 1200 Seattle, Washington 98104 CONTACTS: R. Jordan Gates Bradley S. Powell President and Chief Operating Officer
More informationA Sample Proposal. By Krish Srinivasan. A Trusted Client Partner Email krishsvasan@hotmail.com
A Sample Proposal By Krish Srinivasan A Trusted Client Partner Email krishsvasan@hotmail.com inclination of IT Client towards a nascent entry into Healthcare Management Systems (HMS) & Clinical Information
More informationTRADE PROMOTION ANALYTICS FOR CPG
SPOTLIGHT ON: TRADE PROMOTION ANALYTICS FOR CPG DRIVE VALUE FROM YOUR TRADE SPEND INSIDE YOU LL FIND OUT: Why optimizing trade spend is difficult and where CPG companies can improve Best practices for
More informationBuilding the Business Case for a Cloud-Based Contact Center Solution Sponsored by:
Building the Business Case for a Cloud-Based Contact Center Solution Sponsored by: - 1 - DMG Consulting LLC Table of Contents Why a Cloud-Based Contact Center is Likely in Your Future... 1 Building the
More informationIn no vat e an d cre ate ne w bus ine ss op por tu nit ies GLOBAL EMAIL LISTS. Innovate and create new business opportunities
In no vat e an d cre ate ne w bus ine ss op por tu nit ies GLOBAL EMAIL LISTS Innovate and create new business opportunities With the continued growth of the computer age, there is a whole new way of marketing
More informationAccenture and Software as a Service: Moving to the Cloud to Accelerate Business Value for High Performance
Accenture and Software as a Service: Moving to the Cloud to Accelerate Business Value for High Performance Is Your Organization Facing Any of These Challenges? Cost pressures; need to do more with the
More informationCase Study KPNI: Huawei OSS/BSS Implementation
Case Study KPNI: Huawei OSS/BSS Implementation Prepared by Julian Morrison & Ewa Romaniuk www.pyr.com On behalf of Huawei January 2012 PYRAMID RESEARCH JANUARY 2012 CASE STUDY HUAWEI TABLE OF CONTENTS
More informationTrends in Corporate Travel Demand Management
Trends in Corporate Travel Demand Management April 2012 925 15th Street, NW Washington, DC 20005 Phone: 202-331-0555; 1-800-331-9110 Fax: 202-331-0544 www.kotlermarketing.com Contents Executive Summary...3
More informationWorld Mobile Learning Market
Report Code: IC16793 World Mobile Learning Market (product Types, Application, Technology, End Users and Geography) Global Share, Size, Industry Analysis, Trends, Opportunities, Growth and Forecast, 2014-2020
More informationThe Use of Websites in Law Firm Marketing
The Use of Websites in Law Firm Marketing Overview of Findings November, 2013 Carol Kheddouma International Business Development Manager Agenda Methodology Key Findings Conclusions Research rationale and
More informationBusiness-to-Business Customer Insight Your Best Source for Targeted Business Analysis & Prospecting
Business-to-Business Customer Insight Your Best Source for Targeted Business Analysis & Prospecting Are you targeting the right businesses? Can you find other businesses that have the same profile as your
More informationProfitable Product Development for SME. Small to Midsize Enterprises Profiting from Innovation
Small to Midsize Enterprises Profiting from Innovation March 2007 Executive Summary S mall to midsize enterprises (SMEs) are actively pursuing product development improvements to deliver more innovative
More informationMarket comparison: sales and distribution of travel insurance and the growth of bancassurance
Market comparison: sales and distribution of travel insurance and the growth of bancassurance Simon Tottman 20th June 2012 Finaccord Ltd., 2012 Web: www.finaccord.com, E-mail: info@finaccord.com 1 Introduction
More informationExtraction of SAP Data for Audit & Compliance
Extraction of SAP Data for Audit & Compliance LiveCompare Case Study David Barkhausen 20 November 2012 Contents Key Learning Points British American Tobacco Overview Audit Challenges Addressing The Challenges
More informationMitel and Aastra Announce Plan to Merge
NEWS RELEASE Mitel and Aastra Announce Plan to Merge Combination creates a billion dollar company with a global installed base and the technology and scale to migrate those customers, and the broader market,
More informationData Driven Marketing
Data Driven Marketing B2B MARKETING AUTOMATION BENCHMARKS FIND. NURTURE. CONVERT. The most challenging obstacles to B2B Marketing Automation success and how marketers will overcome them in the year ahead.
More informationStrategic Network Design. Focus Topic Paper. Supply Chain Management Logistics & Distribution. Value Chain Excellence. Strategy to Results.
CAMELOT management Consultants Innovation Series Supply Chain Management Logistics & Distribution Strategy & Business Model Innovation Organization & Transformation Performance & Growth Supply Chain Management
More informationEvent Management Software Market by Component, Software, Service, Deployment Mode, Organization size, Verticals, and Region - Global Forecast to 2020
Brochure More information from http://www.researchandmarkets.com/reports/3498979/ Event Management Software Market by Component, Software, Service, Deployment Mode, Organization size, Verticals, and Region
More informationBrochure More information from http://www.researchandmarkets.com/reports/3067747/
Brochure More information from http://www.researchandmarkets.com/reports/3067747/ Global Intelligent Virtual Assistant Market Size, Market Share, Application Analysis, Regional Outlook, Growth Trends,
More informationManagement Review to Drive Quality and Business Improvement
Management Review to Drive Quality and Business Improvement Kathy Diemert Senior Director, Strategy and Systems, Global Quality Operations AstraZeneca Pharmaceuticals Alderley Park, UK Ron Stellon Vice
More informationKellogg Company November 3, 2011
Third Quarter 2011 Financial Results November 3, 2011 1 Forward Looking Statements This presentation contains, or incorporates by reference, forward looking statements with projections concerning, among
More informationThe Power and Value of Event Marketing. The 2004 MPI/GPJ Event Trends Report Global Results
The Power and Value of Event Marketing The 2004 MPI/GPJ Event Trends Report Global Results Future Event MarketingTrends Kim Myhre Strategic Services EMEA OBJECTIVES Explore the changing information needs
More informationInternational Enterprise Service Availability Enterprise WAN Geography
International Enterprise Service Availability Enterprise WAN Geography Robert Schult TeleGeography Global Enterprise Networks WAN design considerations: Application and performance requirements Availability
More informationTransform Inbound Contacts Into Profits: Best Practices for Optimizing Lead Management.
Transform Inbound Contacts Into Profits: Best Practices for Optimizing Lead Management. September 2012 OptifiNow September 2012 Transform Inbound Contacts Into Profits: Best Practices for Optimizing Lead
More informationTECHNOLOGY STRATEGY AUDIT
TECHNOLOGY STRATEGY AUDIT Executive Summary It is our intention to facilitate the understanding of technology strategy and its integration with business strategies. This guideline is organized as series
More information10 Steps to a Successful Digital Asset Management Implementation by SrIkAnth raghavan, DIrector, ProDuct MAnAgeMent
m a y 2 0 1 2 10 Steps to a Successful Digital Asset Management Implementation Strategies and Best Practices Implementing and deploying enterprise solutions across the organization can be complex, involving
More informationOperationalizing a B-to-B Social Media Center of Excellence
1 Best Practice Guidebook Operationalizing a B-to-B Social Media Center of Excellence guidebook summary Firm: Cisco Systems, Inc. Industry: Computer networking, hosting, and communication device manufacturing
More informationCustomer Challenges. www.sony1.net
Sony 1 Case Study Customer Challenges Sony Europe planned to launch a commercial channel programme Sony1 to B2B resellers, distributors and influencers but had some challenges: Strategy Processes Programs
More informationNTT. NTT clouds overview
NTT NTT clouds overview The NTT Group companies There is a reason why the NTT Group comprises a very select group of global technology companies. It is not just that we excel in delivering our products,
More informationCRM Excellence Award Winner: BCAA
Case Studies, A. Sarner Research Note 5 December 2002 CRM Excellence Award Winner: BCAA A project to capture and consolidate member data grew into a winning customer relationship management initiative
More informationMaking a Bid for Profit
Making a Bid for Profit Your quick-start guide to becoming a profit-driven marketer A Practical Guide thinkwithgoogle.com 1 Introduction Recently, a number of marketers have started a new trend known as
More informationGosreports is A Global Research Hub and the Largest Search Engine of All Market Research Reports
GOSREPORTS.COM Global Metallurgical Analyzers Market Research Report 2016 Gosreports is A Global Research Hub and the Largest Search Engine of All Market Research Reports "Market Research " "Gosreports"
More informationFY14 Managed Reseller Incentives
Anthony Ferry Neudesic FY14 Managed Reseller Incentives Incentives Guide April 21, 2014 TABLE OF CONTENTS Version History... 2 Overview... 3 Partner Eligibility Requirements... 4 MPN Competency Requirements...
More informationIDC MarketScape: Worldwide Life Science Sales and Marketing ITO 2015 Vendor Assessment
IDC MARKETSCAPE IDC MarketScape: Worldwide Life Science Sales and Marketing ITO 2015 Vendor Assessment Eric Newmark THIS IDC MARKETSCAPE EXCERPT FEATURES: IMS HEALTH IDC MARKETSCAPE FIGURE FIGURE 1 IDC
More informationwww.marketresearchreports.com
Category : IT and Telecom All logos and Images mentioned on this slide belong to their respective owners. Introduction to Report Number of Pages: 263 Geography Coverage: Global Available Format: PDF Price
More information1. Economic factors: Positive global market for IDS/IPS security solutions and services.
Brochure More information from http://www.researchandmarkets.com/reports/2831830/ Intrusion Detection System/Intrusion Prevention System (IDS/IPS) Market (Host Based, Network Based, Wireless, On-premise
More informationThe Five Competencies of MRM 'Re-' Defined
Research Publication Date: 14 March 2008 ID Number: G00155835 The Five Competencies of MRM 'Re-' Defined Kimberly Collins This research details the five key competencies of marketing resource management
More informationPredicts 2004: Supplier Relationship Management
Strategic Planning, D. Hope-Ross Research Note 17 November 2003 Predicts 2004: Supplier Relationship Management Enterprises using technology to improve supplier relationships should pay attention to changes
More informationHow to optimize Supply Chain footprints: CAST Supply Chain Simulation Tool
How to optimize Supply Chain footprints: CAST Supply Chain Simulation Tool Supply chain management Assets & facilities Sourcing Customer Warehousing & distribution Transportation Manufacturing GW ref.
More informationBusiness Partner Program Guide
Business Partner Program Guide Business Challenges Require New Solutions A Comprehensive Approach to Partnering for Success. Panduit introduces an exciting program designed to help you become a better
More informationAnalytical Data Sourcing and Optimization
Analytical Data Sourcing and Optimization Willy Sennott Sr. Director, Business Analytics & Research, People to People Ambassador Programs Ozgur Dogan SVP, Data Solutions Leader, Merkle Presenter Backgrounds
More informationGosreports is A Global Research Hub and the Largest Search Engine of All Market Research Reports
GOSREPORTS.COM Global Circular Chart Recorders Market Research Report 2016 Gosreports is A Global Research Hub and the Largest Search Engine of All Market Research Reports "Market Research " "Gosreports"
More informationBest Connected Software from Ireland
Best Connected Software from Ireland A strategy for development of the indigenous software industry 2009-2013 Irish Software a Modern Success Story Over the past thirty years, Ireland has built an international
More informationROI CASE STUDY MICROSOFT VISUAL STUDIO TEAM SYSTEM DELL
ROI CASE STUDY MICROSOFT VISUAL STUDIO TEAM SYSTEM DELL THE BOTTOM LINE By using Microsoft Visual Studio Team Foundation Server to deploy a global source code management platform, Dell is able maintain
More information