BIG DATA & SOCIAL INNOVATION KENNETH THOMAS, CLIENT MANAGER

Transcription

1 BIG DATA & SOCIAL INNOVATION KENNETH THOMAS, CLIENT MANAGER 1

2 MAKING THE RIGHT DECISSION AT THE RIGHT PLACE AT THE RIGHT TIME 2

3 THE DATA MULTIPLIER EFFECT AT WORK BUSINESS DRIVEN HUMAN DRIVEN MACHINE DRIVEN NEW YORK STOCK EXCHANGE:, TWITTER: 200M users 90M "tweets" 8 TB daily 4-ENGINE BOEING JET: 25,000 flights 1920TB daily LARGE SYNOPTIC SURVEY TELESCOPE (LSST): Galaxy map 3200 MP 30,000 pics 3000 TBs daily 2.7 billion shares 1TB daily 3 WHAT DOES 24 HOURS OF DATA LOOK LIKE?

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5 IN THE BEGINNING The first HDD (hard disk drive) System 4.4 MB usable capacity 1200 RPM 50x 24 inch (60 cm) platters 2150 Lbs (975kg) $35,000 annual leasing fee 1 TB = units 1 TB = Boeing 767 Planes 8,5 Billion USD/TB 5

6 INCREASING DATA VOLUMES AND DIVERSIFICATION From petabyte and exabyte to an era of zettabyte People generated and machine generated 80% of all data is unstructured PDF DB TWITTER, SMS RFID MICROSOFT OFFICE UNSTRUCTURED DATA STRUCTURED DATA HI VISION RECORDING DIGITAL IMAGE NEWS 1,000,000,000,000,000,000,000 BYTES GB TB PB TERABYTE GIGABYTE PETABYTE EB EXABYTE ZB ZETTABYTE 6

7 PERMANENT QUARTZ GLASS STORAGE DATA HITACHI TO UNVEIL DATA STORAGE THAT LAST 100 MILLION YEARS IN Hitachi said the new technology will be suitable for storing "historically important items such as cultural artifacts and public documents, as well as data that individuals want to leave for posterity."

8 HITACHI, LTD. INDUSTRY SEGMENTS FOUNDED IN 1910 Information & Telecommunication Systems Electronic Devices 3% 10% 22% 10% US$118B 日 立 の 事 業 15% 12% 28% Power and Industrial Systems Digital Media and Consumer Products High Functional Materials &Components Logistics, Services and Others Financial Services 8 #38 in the 2012 FORTUNE Global 500

9 HITACHI BIG DATA DRIVES SOCIAL INNOVATION THE FUTURE OF BIG DATA Machine data is in our DNA We think more like users 9

10 BIG DATA IS EVERYWHERE Every industry, every geo, companies big and small 10 Churn Analysis Fraud Detection Sentiment Analysis Risk Analysis One to One Marketing Geomation Farming Location-Based Advertising Oil Exploration Satellite Satellite Images Images Asset Tracking On-Demand Maintenance Traffic Flow Optimization Seismic Monitoring Life Sciences Research Network Monitoring

11 11 BIG DATA PARTNERSHIPS

12 HITACHI S STRENGTHS IN BIG DATA Hitachi Transportation Bullet Trains Cloud Track/train sensors Keep trains on schedule Proactive maintenance Hitachi Power Power Stations Telemetry from seismic sensors Time series data Hitachi Construction Excavators Operational data from sensors Insight for fleet managers 12 Hitachi Storage Array Products Big Data Analytics Insight to operational status Hi-Track proactive maintenance Product analytics and telematics

13 TRANSPORTATION SMARTER BUSINESS SERVICE MODEL FOR RAILWAYS HITACHI SOLUTIONS MACHINE TO MACHINE DATA AND HITACHI SOLUTIONS ENABLE: HITACHI INFORMATION CLOUD Hitachi Streaming Data Platform (HSDP) Hitachi Content Platform Hitachi Server Hitachi Datacenter Storage Improved quality of service Advanced Increased early analyticsafety tools from HITACHI provide insightsystems into real time & provide warning what if scenarios. Analysis produces dashboard Diagnoses Reduced costs from problems proactively. This allows us to monitor & diagnose proactive maintenance SENSOR AND TICKETING DATA bottlenecks, preventive maintenance Streaming 1TB/day per train from 100s ofin real time. and other issues sensors providing real time metrics on: Speed DECISIONS: Humidity, temperature, ambient temperature Automated actions Stop Wear, weight, hydraulic pressure train, schedule maintenance 13

14 COUNTER MEASURES AGAINST EARTHQUAKES Early Earthquake Detection System When the coastline seismometer detects a primary wave Power shutdown Emergency brakes Primary wave Substation Detects P wave Coastline seismometer DTwo trains running at approx. 270km/h (170mph) through the Sendai area were exposed to strong shaking from the earthquake. DThe power supply to these train was cut 9 to 12 seconds before the first vibrations arrived, and their emergency brakes were applied. DThe largest vibration came to these trains approx. 70 seconds after their emergency brakes were applied. By then, it is supposed that the trains had reached a speed of about 100km/h (63mph) Secondary wave EPIC CENTER 14

15 THE INTERNET OF THINGS! The Internet of Things (IoT) in which every physical object can have some form of connection to the internet. GigaOM Pro THE INTERNET OF THINGS IS THE FUTURE OF BIG DATA! 15

16 THE INTERNET OF THINGS 1. Pervasive connectivity Dynamic network of interconnected machines and people 2. Intelligent Machines Embedded intelligence 3. Machine Data Volume, variety and velocity Data overload! 2.5 quintillion bytes a day 4. Advanced (10 18 ) Analytics Deep domain expertise Predictive analytics, pattern analysis, machine learning By billion machines will be connected 42% of all data will be generated by machines Spend on industrial Internet technology will reach $514B 16

17 BIG DATA IN OIL & GAS ULTIMATE GOAL: REDUCE TIME TO OIL Data Acquisition Data Management Seismic Processing Visual Interpretation Modeling Automation Petrophysical Analysis Property Modeling Simulation Upstream Oil&Gas: Many interconnected, increasingly complex and rapidly changing workflows Exponential growth in the volume of data Computational demands increasing by orders of magnitude Manage complexity and increase efficiency 17 Accelerate the TOTAL workflow

18 RETAIL LEVERAGING LOYALTY PROGRAM FOR MORE REVENUE Unstructured Data Repository ETL Process Capture Existing structured data from SAP (POS, CRM) HANA Transform WEB Real-time data from customers and social media MOBILE NEXT PHASE: : Combine ALyaltdata Integrate video to y GO o L age user incorporate for behavior. Lever gram o HITACHI INFRASTRUCTURE Combine/Analyze Pr enue v e R more HITACHI CONTENT PLATFORM Analytics Decisions Individualized marketing and retention programs Publish Analyze buying preferences and customer loyalty HITACHI STREAMING DATA PLATFORM 18

19 SECURITY INTELLIGENCE TRACKING HITACHI SOLUTIONS Hitachi Streaming Data Platform (HSDP) Hitachi Facial Recognition IP/Software HITACHI INFORMATION CLOUD Hitachi Content Platform Hitachi Server and Storage INTELLIGENCE TRACKING: Real-time video analytics providing HITACHI SURVEILLANCE CAMERAS location-based information on suspicious activity or persons of interest. AIRPORT 12:00:36 19 SUBWAY 12:42:25 SHOP CENTRE 2:32:11

20 SUMMARY It s NOT the Fast Eat the Slow It s the Smart Eat the Dumb you don t necessarily have to outrun your competition but, you do have to outthink them 20

21 The Hitachi philosophy has always been to enhance society through technology Kenneth Thomas