Technology or Solution?

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1 Technology or Solution? Dean Walters CIO Liberty Global

2 Privacy and security are important and pervasive concerns while dealing with Big Data and Liberty Global is committed to protecting privacy and treat personal information with care; but privacy and security are not the focus of this presentation. All comments and strategies presented are subject to compliance with privacy laws and to Liberty Global s privacy policy.

3

4 Opportunities to grow the Business Increase current business, attracting new business and reduce operating costs Better understanding of business IOII OOI IOIIOOIOI IOIIOOIOI IOIIOOIOI IOIIOOIOI Convert Information into Insight Increase revenues Optimize costs

5 Business Intelligence or Big Data? Both approaches are needed and are complementary DataWarehousing /Reporting Operational & Management Metrics Aggregation Modeling Structured Data Structured and Unstructured Data Discovery Insights Big Data

6 Data to Value Big Data technology enables the conversion of data into business value IOIIO IOIIO IOIIO OIOI OIOI OIOI IOIIO OIOI IOIIO OIOI Data Insight Action Value Data Rationalization Data Collection Unstructured and Structured Data Analysis and Visualization Data Aggregation Data Discovery Real-time Decision Predictive Analytics Correlation Analysis & Intervention Segmentation of Customers Personalized Offer/ Recommendations Churn Mitigation Reducing Cost to Serve

7 Insight to Outcomes Drive Customer & Revenue growth Targeted acquisition & upsell Personalized products and offers Dynamic recommendations Improved Customer Experience Personalized / predictive care experience Event correlation Real time interventions Prioritize service impacting activity Reduce Cost to Serve Contextual 360⁰ customer view Capitalize on customer interactions Deflect unnecessary truck rolls Predict and mitigate fraud Manage Churn Understand customer value Real time insight of churn risk Optimize retention investment Improved Product experience

8 Challenges Lack of industry relevant COTS solutions that provide immediate return on investment Immature products Limited Out of the Box solutions Complex deployment decisions Shortage of data specialists More data, but not more insight Significant customization Long time to market Difficult to justify

9 Platform vs Solution Vendors offer Platforms ~ Solutions deliver Value From Data... To... Benefits Collection Storage Decision Tools Business Apps Current offerings of Big Data Platforms Technology focused Framework based Generic nature Desired offerings of Big Data Solution Business focused Solution orientated Industry relevant Business Benefits of Big Data Solutions Fast time to market Reduced costs Increased Value

10 Big Data Solutions ~ Big Winners Vendors should refocus on business solutions instead of platforms Big Data solutions are more than software and storage systems Vendors should prioritize their efforts on industry specific business solutions Big Data platforms do not provide Insights

11 Thank You Dean Walters CIO Liberty Global Disclaimer: The Recipient of this presentation acknowledges that it contains confidential and commercially sensitive information which is the property of Liberty Global inc. (also referred to herein as Liberty Global ) and its affiliates (the Group ). All intellectual property rights on this presentation are the exclusive propriety of Liberty Global and shall not be used by the Recipient or licensed to third parties without prior consent of Liberty Global. The Recipient furthermore agrees to keep this presentation confidential. The Recipient will not make any copies of this material nor will he or she distribute such materials to any other person or entity outside of the Group. The Recipient acknowledges that a breach of intellectual property rights of Liberty Global and/or this confidentiality undertaking would result in immediate and irreparable harm to the Group. The Recipient consents to the jurisdiction of the competent court sitting in Amsterdam, The Netherlands in relation to any violation of the above intellectual property rights or confidentiality undertaking.

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