Customized Marketing Solutions

Transcription

1 Coldwell Banker Residential Brokerage Customized Marketing Solutions RESIDENTIAL BROKERAGE Take a tour. Log on today at Delivering Marketing Solutions to Real Estate M E R R I L L C O R P O R A T I O N M E R R I L L C O R P O R A T I O N

2 Marketing Tools Capabilities Brochure As a pre-listing presentation brochure, this piece will help potential buyers and sellers seek the expertise of COLDWELL BANKER... a perfect entreé to the Listing Proposal! Quantity each $ $ Plug Into Technology Brochure Quantity each $ $ Associate Resumé Designed to be incorporated into the Listing Proposal. Standard with lightweight gloss paper " x 11". For added impact, upgrade to our heavyweight paper and high-gloss coating for only.11 per piece. each $ $ Presentation Folders Glossy, professional pocket folder great for presentations; custom designed with colors and images reflective of the Listing Presentation. Quantity each $.69 $ $ Listing Presentation This exclusive Listing Presentation is a complete guide to the Coldwell Banker Full Service Marketing System TM and features beautiful color photography. This leave-behind presentation is sure to impress home sellers and assist with obtaining the listing. Quantity each $ $ Realtor.com Brochure Full color, tri-fold brochure about the dynamic resources of REALTOR.com. It is a great addition to any home seller presentation. each $ $

3 Property Flyers Property flyers that tell the story Property flyers do much more than communicate basic information about an available listing. They grab buyers attention, spark interest, prompt showings, and ultimately, offers. They also make great referral tools. Select from any of our professionally designed flyers to showcase your next listing. One-Sided Property Flyers (1-page) Standard with lightweight gloss paper " x 11". For added impact, upgrade to our heavyweight paper and high-gloss coating for only.11 per piece. each $ $ Bulleted or Paragraph Copy with Three Property Photos Bulleted or Paragraph Copy with One Property Photo Bulleted Copy and Details with Two Property Photos Paragraph Copy and Details with Three Property Photos Bulleted or Paragraph Copy With Two or Three Property Photos Shipping and Handling Property Flyer orders placed by 5 p.m. (ET) Monday through Friday will ship the same day. Delivery time depends on the method of service selected. 2-Day Delivery only $5.95 Overnight Delivery only $9.95 Orders placed on Saturday, Sunday or holidays will go into production the next business day. Bulleted or Paragraph Copy With Four Property Photos

4 Property Brochures Choose from several different property brochure layouts for a truly professional presentation. When paired with custom photography, they make an impressive complement to your professional marketing presentation or as a feature sheet for potential buyers. Brochure Version A Vertical Format with Portrait Photo Brochure Version D Horizontal Format Brochure Version B Vertical Format Brochure Version E Horizontal Format Two-Sided Property Brochures (2-page) Standard with heavy weight paper and high gloss coating " x 11". each $ $ Brochure Version C Vertical Format

5 Fold- Over Property Brochures In addition to making an elegant statement with high-gloss coating, these fold-over property brochures give you additional photo and story options to maximize your impact. Feature elaborate property details, dazzling professional photographs or highlight your own accomplishments to further market yourself to your desired target market. Interior Version A Fold-Over Front Cover Version A Fold-Over Back Cover Version A Fold-Over Fold-Over Property Brochures (4-page) Standard with heavy paper and high-gloss coating " x 11" finished size. Quantity each $ Front Cover Version B Fold-Over Back Cover Version B Fold-Over Shipping and Handling Two-Sided Property Brochure orders placed by 5 p.m. (ET) Monday through Friday will ship the same day. Delivery time depends on the method of service selected. Fold-Over Property Brochure orders placed by 5 p.m. (ET) Monday through Friday will ship the next business day. Delivery time depends on the method of service selected. 2-Day Delivery only $5.95 Overnight Delivery only $9.95 Interior Version B Fold-Over Orders placed on Saturday, Sunday or holidays will go into production the next business day

6 Property Postcards Property postcards that get results Time is money. With every listing, you need an immediate plan to get information about the property into the hands of prospects. Merrill provides several direct-mail postcard options. You can create, customize and order these cards online 24/7. Use your own mailing list or have us source a targeted geographic list for you. We ll take care of the postal formatting, addressing and mailing tasks freeing you to do what makes you money list and sell properties. Store up to 20 personal database (PDB) mailing lists and choose from several mailing options. Stay in contact with past clients, your sphere of influence or a specific area. Large / Standard Postcards Available in Large (8 1 2"x 5 1 2") or Standard (6" x 4") sizes One Property Photo Company Paid Program Mail postcards to a PDB mailing list, forward to a geographic area or ship directly to the sales office. You can review past order information, monies spent, number of postcards ordered, etc., by viewing Job History... an excellent way to track marketing activities! Use Standard Size Postcards, Business Reply Cards or the Large Size Postcards featuring your portrait and contact information plus the property photograph for: 1. Announcing your new listing 2. Announcing the Open House on your new listing 3. Announcing the sale of your listing 4. Announcing your achievements Three Property Photos Black & White Large Postcard Company Paid Program Multiple Property Photos

7 Business Reply Cards Large B&W Postcards B & W customization, Includes Third Class postage. (High gloss coating not available) " x 5 1 2". Add.10 per piece for First Class postage. each $ $ Large Color Postcards Full color customization, standard with high gloss coating. Includes Third Class postage " x 5 1 2". Add.10 per piece for First Class postage. each $ $ Standard Color Postcards Full color customization, standard with high gloss coating. Always mails First Class. 6" x 4". Black & White Customization each $ $ B&W Business Reply Postcards B & W customization. Always mails First Class. (High gloss coating not available) " x 4 1 4". each $ $ Color Business Reply Postcards Full color customization. Always mails First Class. (High gloss coating not available) " x 4 1 4". each $ $ Success Postcard Full Color Customization Success Postcard Full color customization, standard with high gloss coating. Includes Third Class postage " x 5 1 2". Add.10 per piece for First Class postage. each $ $ Shipping and Handling Postcard orders placed by 8 p.m. (ET) Monday through Friday will ship the next business day. Mail delivery depends on the method selected. Orders placed on Saturday, Sunday or holidays will go into production the next business day. NOTE: Postcards ordered without mailing service remain uncoated on mailing side to allow for self addressing. Additional designs available. View our entire collection online

8 Theme & Seasonal Postcards Building long-term relationships Imagine Series Use these postcards to develop a custom marketing campaign that will put you at the forefront of your client s mind when they are looking to buy or sell. Mail a card every week, once a month or every other month the choice is yours! Select the card, the message, when to send and the recipients. We ll take care of the rest! Large Postcards. Full color customization, standard with high gloss coating, includes 3rd class postage " x 5 1 2". Add.10 per piece for First Class postage. Waterfront Home each $ $ Shipping and Handling Postcard orders placed by 8 p.m. (ET) Monday through Friday will ship the next day. Mail delivery depends on the method selected. Orders placed on Saturday, Sunday or holidays will go into production the next business day. Golf Home Beach Home Concierge Summer Home First Home

9 Theme & Seasonal Postcards Lead Router Series Additional Lead Router and Seasonal Series designs available online, including Fall Back, Tax Time and Happy New Year. Lead Router 1 Lead Router 1 Seasonal Series Celebrate America Spring Ahead Happy Thanksgiving General Series Smooth Sailing Relocation Mature Market Fire Island Unisphere Flushing Meadow Park Additional designs available. View our entire collection online

10 Wearables Specialties Specialty products branded exclusively for Coldwell Banker Residential Brokerage. Great for open house giveaways, or use as closing gifts. Men s Red Rapid Dry Polo Shirt [ ] -02 Medium -03 Large -04 XL -05 XXL M-XL XXL $36.75 $38.75 Women s Red Rapid Dry Polo Shirt [ ] -01 Small -02 Medium -03 Large -04 XL -05 1X S-XL XXL $36.75 $38.75 Color Grip Pen Logo and custom imprint in blue ,000 $.59 each $.56 each $.52 each White Ceramic Mugs oz. Unimprinted 4 $19.00 Men s Ivory Jersey Knit Sport Shirt [ ] -02 Medium -03 Large -04 XL -05 XXL M-XL XXL $33.50 $35.50 Women s Ivory Jersey Knit Sport Shirt [ ] -01 Small -02 Medium -03 Large -04 XL -05 1X S-XL XXL $33.50 $35.50 House Key Tags Imprinted ,000 $.49 each $.46 each $.43 each Microfiber Wind Shirt [ ] -01 Small -02 Medium -03 Large -04 XL -05 XXL S-XL XXL $46.75 $48.75 House Magnet " x 2 1 4" ,000 $.41 each $.38 each $.36 each Women s Cardigan [ ] -01 Small -02 Medium -03 Large -04 XL -05 XXL S-XL XXL $46.00 $48.00 Women s White Poplin Shirt [ ] -01 Small -02 Medium -03 Large -04 XL -05 XXL S-XL XXL $39.50 $41.50 Men s White Poplin Woven Shirt [ ] -02 Medium -03 Large -04 XL -05 XXL M-XL XXL $39.50 $41.50 Aloe Lip Balm with SPF Sunscreen Lip Balm, 4 color photo and custom imprint Lip Balm, Personal Retriever logo and custom imprint ,000 $2.15 each $1.95 each $1.80 each $1.65 each Two-Tone Cap One size fits all 1 $12.50

11 Brand Novelties Coldwell Banker Buttermints Cool, creamy mint with a buttery richness. Coldwell Banker logo imprinted on Royal blue wrapper. Perfect for open houses, parades and in your office ,000 $99.50 Desk Yard Sign Business Card Holder This colorful Coldwell Banker yard sign is a fun way to display a substantial number of cards. Great for open houses! Top holds SOLD rider or your custom name sign rider. Business cards sold separately " wide by 11" tall by 3 1 2" deep Business Card Holder with Sold Rider $ Collapsible Lawn Chair Relax in the great outdoors, in the privacy of your own backyard, at the lake or your favorite game. It features 2 can holders, a zippered pocket and its own carrying case. 33" x " x 21" $21.00 each $19.00 each $18.00 each Custom Name Sign Rider 1 $6.00 each Wine Charms Set of 6 wine charms custom made for those with style. Pewter finish with decorative blue beads for accent. Comes in drawstring pouch. Perfect for gift giving at the closing $15.75 set Charmed Key Rings House-shaped charm and hang tag (laser engraved with your logo) on a split-ring keyholder $10.00 each $8.00 each $7.25 each $6.75 each Order Customized with your company name $11.00 each $10.50 each Personal Promotion Marketing Tools Name Badge Business Cards Home Enhancement Guidebook Calendar Magnets To view our selection of 100th Anniversary products, log onto Business Card Magnets Letterhead HomeBuyer Guide

12 Online ordering made easy Getting started Ship to you or your prospects Enter your personal profile, property profiles and mailing lists. Mail your products to a custom mailing list, geographic mailing list or ship back to you. Create your materials Easily track your orders Our ordering system offers you complete control over your images and copy. Each order shows the date ordered, completed and shipped. Online proofing We re here to help Allows instant viewing and approval of your product. Have questions or need assistance? Check our online resources or call Customer Service at Available Monday through Friday 7 a.m to 7 p.m. (CT) Log on today for a complete catalog of products and services Clearwater Road St. Cloud, MN Delivering Marketing Solutions to Real Estate M E R R I L L C O R P O R A T I O N