Social Media in Higher Ed: Go Hard or Go Home

Transcription

1 Social Media in Higher Ed: Go Hard or Go Home

2 Jeremy Fern Seventh Point, Higher Ed Seventhpoint.com/highered

3 Virginia Beach,

4 5 Seconds Marry Your Idea to an Action (write it down) in 5 Seconds or It s Gone!

5 Who Are You and How Do You Social?

6 You are what you share. C.W. Leadbeater ( ), Theosophical Writer Transparency may be the most disruptive and farreaching innovation to come out of social media. Paul Gillin, The New Influencers

7 poco experto little expert

8 5 Steps to Build a Social Media Strategy STEP 1: SET SOCIAL MEDIA OBJECTIVES AND GOALS

9 5 Steps to Build a Social Media Strategy Plan STEP 2: CONDUCT A SOCIAL MEDIA AUDIT

10 5 Steps to Build a Social Media Strategy Plan STEP 3: IMPROVE YOUR SOCIAL MEDIA PROFILES

11 5 Steps to Build a Social Media Strategy Plan STEP 4: GLEAN AND SEEK OUT INSPIRATION

12 5 Steps to Build a Social Media Strategy Plan STEP 5: CREATE A CONTENT PLAN AND EDITORIAL CALENDAR

13 Ruffalo Noel-Levitz: Adult Learner Report & E-Expectations Report

14 65% Of All American Adults Using Social Media 90% of Young Adults Use Social Media MediaPost.com

15 35% of 65+ Use Social Media in % of 65+ Used Social Media in 2005 MediaPost.com

16 College-Bound Traditional College-Aged Prospect Ruffalo Noel-Levitz

17 Use Top Content Wanted for Social Media Content Ideas College-Bound Ruffalo Noel-Levitz

18 College-Bound

19 College-Bound

20 College-Bound B2b-marketing.com

21 Aerial Shots Campus images Social Events Open Houses Classroom/Teaching Study Group Dining/Eating Out Unique Hashtags Event Hashtags TinyURL/Bit.ly Links Students/Faculty/Alumni Target by Program/Year College-Bound

22 College-Bound Ruffalo Noel-Levitz

23 YouTube 75%+ Facebook 70%+ Instagram 55%+ College-Bound Ruffalo Noel-Levitz

24 College-Bound Ruffalo Noel-Levitz

25 The Best Time to be social is Twitter Google+ Facebook LinkedIn Pinterest Blogging 1PM 3PM 9AM 11AM 1PM 4PM 7AM 9AM & 5PM 6PM 2PM 4PM & 8PM 1AM 11AM socialmediacambridge.co.uk

26 Google+ Hangouts On Air (HOA) Webinars/Tours on Social Media Periscope Live Tour A Big Week of Hangouts for Duke {unique locations on campus}

27 Hot Topics for Webinars Financial Aid & Scholarships Specific Academic Program Details Virtual Tour Student Life Campus Life How to Apply Ruffalo Noel-Levitz

28 Today s Top Social Media Management Platforms HootSuite SocialOomph Tweepi Spreadfast Buffer Sprout Social Everypost Bitly SocialFlow Crowdbooster searchenginejournal.com

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30 What Social Media Monitoring Does It s your daily digest of what audiences are saying about you It allows you to track negative and positive sentiment spikes You can tag posts for follow-up and assign posts to colleagues for follow-up It allows you to identify social trending themes

31 You can figure out who is talking about you the most influencers Know what social channels are hottest drivers and receivers of conversation Monitor what social posts are going out from the university/college It gives you the fly on the wall advantage Arms you with enough info to get in the conversation and engage

32 Identify Conversation Spikes

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35 When to respond on Social Media Do I respond? Do I let it slide? Ask Yourself Do I turn a negative into a positive? Is it worth my time? Will it just fuel the fire? Is this a hill I m willing to die on?

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37 It s strictly a matter of supporting our campus culture via social media. Roger Clodfelter, VP of Communications - HPU

38 Here s how it s done: Shorter reaches out and follows Jess Jess Shorter tweets back Jess is solid.

39 #copythesestrategies Use Facebook as a lifecycle tool to engage students. Amy Curtis, MidAmerica Nazarene University Let current students connect with prospects real-time through Twitter. Day in the Melissa Whetzel, College of Charleston Chronicle your students stories in their words through social media. In Their Words and Photos Move-In Sarah Glassford, University of Tampa

40 Social Media Posting Calendar Admissions and Registration Continuing Education The Learning Center Financial Aid Tips Distance Learning What deadlines, semesters of enrollment, registration events, orientation, and open houses are coming up to prepare community for? What upcoming classes or Cont. Ed opportunities are available for community? What is the learning center? How much does it cost? What s available and when are classes? What scholarships are available? How does FAFSA work? Is there a payment plan? Do you have a step by step guide for financial aid? What opportunities are available for me for distance learning? Is there a cost difference? Benefits of distance learning? How to apply? (write in the posting topic)

41 Student Focus Group How do you use social media?

42 Short vids of college life, registration, or orientation process

43 Student tour treasure hunt or Best of Instagram Contest

44 @JeremyFern7P NABEP 2015 student-led tours of campus student center live lectures dinner chapel service interviews

45 student-led tours of campus student center live lectures Jeremy Fern Seventh Point, Higher Ed Seventhpoint.com/highered dinner chapel service interviews