Traditional Press Release Out Online News Releases are IN. Traditional Press Release Out Online News Releases are IN
|
|
|
- Audra Sparks
- 8 years ago
- Views:
Transcription
1 Traditional Press Release Out Online News Releases are IN Traditional Press Release Out Online News Releases are IN
2 Traditional Press Release Out Online News Releases are IN 1 Traditional Press Release Out Online News Releases are IN Take a good look around you. It is everywhere. Television. Radio. Internet. Blackberry. You can t escape news. 24/7. If it is your job to get the word out how do you cut through the clutter? You need to use the right tool for the right times: Online News Releases
3 Traditional Press Release Out Online News Releases are IN 2 How We Got Here Press releases used to be written by public relations professionals exclusively for the media. The media (primarily huge news conglomerates and major trade publications) would then determine what would interest their readers, and/or was fit to print. The editor, publisher or producer said yes or no end of story. Then investigative news was the hot thing news was uncovered The press release became an often cursory, obligatory, mechanical communication for numerous American businesses. Got big company news, need to release financials or want to comment about an unfortunate incident? Just issue a press release But that was before the Internet. Now, the online news release is one of the most important marketing tools your company can possess but the rules have changed The rules for online news releases Don t just send news releases when big news is happening; find good reasons to send them all the time Instead of just targeting a handful of journalists, create news releases that appeal directly to your buyers Write releases replete with keyword-rich copy Create links in releases to deliver potential customers to landing pages on your website Optimize news release delivery for searching and browsing Drive people into the sales process with press releases (Source: David Meerman Scott, The New Rules of PR)
4 Traditional Press Release Out Online News Releases are IN 3 Changes in Media Consumption We are still addicted to news maybe now more than ever -- but how we get news has changed. With the advent of the Internet, cable and satellite innovations, and the tidal wave of portable communication technologies traditional mainstream news is losing ground. Between 1994 and 2004: 27.6% decline in the readership of newspapers 23.4% decline in viewership of local TV news The picture is far more optimistic for American online news consumption: 80 million turn to the Internet for news daily 100 million go to news portals like Yahoo! and Google More than two-thirds of the global online community accesses social networks or blogs Now organizations are able to use their news to build online visibility, increase rankings in search engines and appear on highly trafficked news sites. Regardless of company size or budget, PRWeb can help you to reach the people you want to reach, whenever and wherever they access the Web.
5 Traditional Press Release Out Online News Releases are IN 4 News About News The dramatic changes in media consumption transformed the essence and format of information. Today s online news can be characterized by four major trends: - Conversational Consider a soccer mom reading news from an on her Blackberry, a lawyer surfing the Web during a conference call, a teenager researching a school paper, a grandparent reading the newspaper online and a journalist using RSS feeds to scan headlines for topics they may all see the same item, each processes it differently. Items should be friendly, informal and able to gain, as well as hold, the reader s short attention span. Simplicity is key. - Interactive The reader is no longer a passive recipient of news. One of the biggest changes in consumption is the idea that the reader can ACT on your news item immediately. Opportunity to comment on the story, forward it to others, drive traffic to your website or link to areas of interest should be included to add credibility and buzz. - Multimedia Enabled Combining traditional content with multimedia applications yields higher retention rates and drives further action. Text can only do so much for you; kick it up through images, video and audio to truly make an impact. - Community / User driven Social networks and blogs have surpassed in global popularity and are growing at a rate three times faster than overall internet growth leveraging user driven content can provide dramatic results: 57 million Americans read blogs Over 50% of journalists read blogs Wikipedia places in the Top 10 results for Fortune 500 brand names Digg has more daily traffic than the New York Times More than half (55%) of all online American youths ages use social networking sites In April 2006, 35,000 new videos were being posted daily to YouTub (Sources are listed as: Pew Internet and American Life Project, Euro RSCG and Columbia University, MediaPost, Associated Press)
6 Traditional Press Release Out Online News Releases are IN 5 Compelling content is a great start, but this content has to reach interested readers. One of the best ways to increase the reach of your news is to use a news release distribution service PRWeb: expansive distribution to online news services including Yahoo! News, Google, Lycos and many others ability to be included in more than 250,000 RSS feeds targeted delivery to specific audiences (reach trade and industry website) efficient pipeline to attract journalists, bloggers, media outlets and consumers
7 Traditional Press Release Out Online News Releases are IN 6 Old versus New Since all the rules about news have changed you need to change with them. With Web-based access to information, consumers and journalists can pick and choose how they receive and use this information. Old Way Distribute through proprietary databases to only media Text only Send news to only traditional media Measure hits in mainstream media only Provide access to a release for 30 days Higher priced, word limits, fees for additional features New Way Make press releases available to everyone on the Internet Huge audience more than 100 m people use search engines every day > 250k subscribe to PRWeb RSS feeds Media relies on search engines like Google and Yahoo! to find news Multimedia including images, video and audio Video improves the likelihood of action Images lead to higher click thru rates Send news to traditional media AND bloggers and websites PRWeb news #1 referenced in the blogosphere (Technorati) Measure results by number of media hits, SEO statistics and website traffic analysis PRWeb has more traffic per release than any other newswire (according to Alexa) More than 30,000 publishers republishing our news Make a release available online forever Low fixed costs
8 Traditional Press Release Out Online News Releases are IN 7 Why PRWeb PRWeb sets the standard for the distribution of news online. From the smallest business to the Fortune 500, PRWeb has helped more than 40,000 organizations maximize the online visibility of their news. During the past decade, PRWeb has been at the forefront of innovation, redefining the traditional press release and changing forever how organizations distribute their news. With PRWeb, press releases are no longer used just to reach the media, but to deliver news to the world. There are four levels of news release services that contain progressively increasing degrees of distribution, display features, SEO and social media functionality and reporting capabilities to meet the goals of your company. All include: Distribution on top sites like Yahoo! News and Google Permanent hosting on PRWeb.com Multimedia image and document attachment Ability to track results on reads and impressions in real-time For a fraction of the cost of traditional press releases, you can send your news release through PRWeb to tell your story online, increase your search engine ranking and drive traffic to your website. Regardless of company size or budget, PRWeb offers everyone the opportunity to decide what news is and provide it directly to the people who they want to reach. For a fraction of the cost of traditional press releases, you can send your news release through PRWeb to tell your story online, increase your search engine ranking and drive traffic to your website. Regardless of company size or budget, PRWeb offers everyone the opportunity to decide what news is and provide it directly to the people who they want to reach.
9 Traditional Press Release Out Online News Releases are IN 8 About PRWeb PRWeb is recognized as a leading online news and press release distribution service worldwide. Since 1997, PRWeb has been changing the way businesses, marketing departments and public relations firms think about press releases. PRWeb was the first company to develop a distribution strategy around direct-to-consumer communication and to build and offer a search engine optimized platform for press release distribution. PRWeb, located in Ferndale, WA, is a wholly owned subsidiary of Vocus, Inc., a leading provider of on-demand public relations management software. For more information please visit
Use Your News to Drive SEO
Use Your News to Drive SEO 1 What are you doing to get your company noticed? Marketing? Search Engine Optimization? Public Relations? Maybe you are using some or, even, all of the above but you still aren
Search Engine Optimization for Press Releases. Vocus White Paper
Search Engine Optimization for Press Releases Vocus White Paper 1 A Guide to Search Engine Optimization and Online Public Relations Strategies The Evolved Medium is the Message Driven by innovation, PR
The Quick Guide to Writing Your First Online Press Release
The Quick Guide to Writing Your First Online Press Release PRWeb s online press releases are designed to help you increase your online visibility, push your news to the top of search engines and reach
How to Maximize Your News Releases for B2B Lead Generation
How to Maximize Your News Releases for B2B Lead Generation Do your company s news releases just sit on your website, slowly fading into obscurity? A news release can be a powerful tool for creating product
Marketing in the Digital Age
Marketing in the Digital Age By Doug Commette SprayFoam.com & Spray Foam Insulation & Roofing Magazine SprayFoam INSULATION & ROOFING MAGAZINE Internet Penetration in US Internet Marketing Marketers continue
How to Write an Effective News Release. A Guide for Industrial Marketers
How to Write an Effective News Release A Guide for Industrial Marketers How to Write an Effective News Release News releases can play an important role in your company s marketing and branding efforts
ROI of Online Press Releases
ROI of Online Press Releases by Mihaela Vorvoreanu, PhD, 2008 Fellow, Society for New Communications Research The following is the executive summary of a research study conducted by a team of Fellows of
Video Marketing for Financial Advisors How financial advisors can use online video to attract prospects and enhance their reputation
How financial advisors can use online video to attract prospects and enhance their reputation Hundreds of people visit your website long before they step foot in your office for this reason, it s important
Online Video in the Insurance Industry
Whitepaper Online Video in the Insurance Industry The Importance of Video as a Marketing Tool RG Stephens & Associates Email: Rick@RGStephens.com Phone: 972-578-7895 Web: www.rgstephens.com The impact
5) Social Media Marketing. Paolo Torchio & Amanda Webb September 2007 1
5) Social Media Marketing Paolo Torchio & Amanda Webb September 2007 1 1. Social Media Marketing Statistics 2. Social Media Best Practices 3. Social Media Marketing on: Social Networks Social Bookmarking,
In this time of transition in public relations, there is a great deal of buzz around how communicators
In this time of transition in public relations, there is a great deal of buzz around how communicators can determine what is being said about brands and who is saying it. However, there is no real consensus
Describe the communications issue to be addressed / solved
Corporate: Influencer Relations This case study explains how SEO-PR and Parents Magazine are proactively engaging and building relationships with bloggers and new influencers as part of an initiative,
What You Need to Know Before Distributing Your Infographic
What You Need to Know Before Distributing Your Infographic Improve your audience outreach efforts by learning why and how to use the best social, owned and earned platforms available. Targeting specific
$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ MARKETING PLATFORMS ADVERTISING MEDIA PUBLIC RELATIONS SOCIAL MEDIA WEB MARKETING PROMOTIONS
MARKETING BENEFIT MARKETING PLATFORMS RELATIVE COST CONSTRAINTS & LIMITATIONS INTEGRATION STARTERS Generate positive impressions / awareness ADVERTISING Need to control the message content/timing/audience
RSS and Content Syndication in the Social Media Environment
RSS and Content Syndication in the Social Media Environment 1 Table of Contents RSS what it is and what it does Web 2.0 why syndicating your content is necessary What content should you be syndicating?
Vocus White Paper. Optimizing Your Public Relations With Social Media
Optimizing Your Public Relations With Social Media 1 Optimizing Your Public Relations with Social Media A Guide to Blogs, Wikis, and Social Networks for PR Professionals Introduction The Emergence of Social
Get Found Online. Consumers are searching for your products and services online. Is your website getting found?
Get Found Online Consumers are searching for your products and services online. Is your website getting found? 1 The Internet has profoundly transformed the way people learn about and shop for products.
How To Plan A Website
Web Marketing Action Plan Title: Create an Inbound Lead Generation Campaign Results: Generate & pre-qualify internet leads Overall Accountability: Marketing Strategist Reporting Position: Marketing Director
New-Millennium Web Strategies
New-Millennium Web Strategies How your organization can seize a competitive edge by capitalizing on the Web as a multipurpose promotional tool A Patterson & Associates white paper Patterson & Associates
PUBLIC RELATIONS GUIDE
PUBLIC RELATIONS GUIDE GlobalShop is the largest annual store design and at- retail marketing show in the world, bringing together retailers, brand marketers and industry suppliers each year since 1993.
How to Create & Publish an RSS Feed
My RSS Creator.com The Web Based RSS Feed Creation & Management Solution Users Guide Version 1.2 January 2005 www.myrsscreator.com Forward: This guide is designed to assist you in using the My RSS Creator
Going Local Online. Broad Street Interactive www.broadstreetinteractive.com
Hyper- Going Local Online How Captures Local Users through custom hyper-local ad channels: Generating value for your online media budget. Online Tops Newspapers as news source The Internet is now the most
2012 PRESSfeed Online Newsroom and Digital Media Relations Survey
2012 PRESSfeed Online Newsroom and Digital Media Relations Survey Introduction The media landscape has changed dramatically in the last five years. How people find, consume and share news online has precipitated
An Introduction to Digital, Traditional and Interactive Marketing Trends for 2014
An Introduction to Digital, Traditional and Interactive Marketing Trends for 2014 "Business has only two functions - marketing and innovation." This quote by Peter Drucker, a worldrenowned expert in business
16 Public Relations Pitfalls
16 Public Relations Pitfalls Table of Contents Introduction... 3 Section 1: Social Media Pitfalls... 4 Stay Silent... 5 Assail Followers With Promotions... 5 Lose Control Of Your Social Media... 5 Refuse
Plus, although B2B marketing budgets have increased, the number of channels may far surpass what you can do with your budget.
1 CNBC s list of the Top 10 Most Stressful Jobs of 2011 revealed that the sixth most stressful job was that of an advertising account executive. The reason today s account executives are so stressed is
The Role of Media Influencers is Changing. The Media s Appetite for Digital Content is Strong
The Role of Media Influencers is Changing The role of media influencers has changed dramatically in the last few years. These changes are not just challenges, they are opportunities. As the D S Simon Media
Take Online Lead Generation to the Next Level
Take Online Lead Generation to the Next Level 5 Ways to Capture New Market Niches By: Deven Pravin Shah WSI Internet Marketing Consultant Overview Many business owners ask the same questions about capturing
Eleven Steps for Successful Lead Generation Using Marketing PR and White Papers fo Generate Leads
Eleven Steps for Successful Lead Generation Using Marketing PR and White Papers fo Generate Leads Eleven Steps for Successful Lead Generation Using Marketing PR and White Papers to Generate Leads Results
SOCIAL MEDIA SUCCESS IN 14 STEPS
SOCIAL MEDIA SUCCESS IN 14 STEPS DELIVERING ENGAGING CONTENT ON SOCIAL MEDIA PLATFORMS IS AN EFFECTIVE WAY TO REACH A TARGET AUDIENCE. IN THE LAST FIVE YEARS, SOCIAL MEDIA MARKETING HAS GONE FROM EXPERIMENTATION
Putting SEO and Marketing PR to Work for Your Business
Marketing PR is now best practice in the HR/benefits marketplace. Marketing PR is the integration of traditional PR and marketing tactics that combine social media and other Internet-based activities all
Social media importance in Businesses
Social media importance in Businesses Social media networks were a novelty 5 years ago, but today their importance is no longer debated. Yes, businesses have definitely realized the power of social media
I N D U S T R Y T R E N D S & R E S E A R C H R E P O R T S F O R I N D U S T R I A L M A R K E T E R S. Social Media Use in the Industrial Sector
I N D U S T R Y T R E N D S & R E S E A R C H R E P O R T S F O R I N D U S T R I A L M A R K E T E R S Social Media Use in the Industrial Sector Contents Executive Summary...3 An Introduction to Social
Public Relations, Influencer Marketing, and Membership. 2012 LinkSite, Inc. All Rights Reserved.
Public Relations, Influencer Marketing, and Membership 2012 LinkSite, Inc. All Rights Reserved. Public Relations The marketing and management of the communications process to foster goodwill between a
The Five Biggest MISSED Internet Marketing Opportunities Most Lawyers Don't Know About
The Five Biggest MISSED Internet Marketing Opportunities Most Lawyers Don't Know About Many lawyers and other professionals equate internet marketing with Search Engine Optimization (SEO). And while SEO
5 Tips to Turn Your Website into a Marketing Machine
Internet Marketing Whitepaper: 5 Tips to Turn Your Website into a Marketing Machine Brought to you by www.hubspot.com Part 1: How the Internet has transformed businesses The Internet has profoundly transformed
BeeSocial. Create A Buzz About Your Business. Social Media Marketing. Bee Social Marketing is part of Genacom, Inc. www.genacom.
BeeSocial M A R K E T I N G Create A Buzz About Your Business Social Media Marketing Bee Social Marketing is part of Genacom, Inc. www.genacom.com What is Social Media Marketing? Social Media Marketing
How Blogging Can Help With Your SEO Efforts
How Blogging Can Help With Your SEO Efforts By Michelle Timothy HTUUTH Blogging has become all the rage in the online world. Everyone you talk to these days seems to have their own blog, and they happily
Top 5 Ways to Make PR Shine. Vocus White Paper
Top 5 Ways to Make PR Shine Vocus White Paper 1 Top 5 Ways to Make PR Shine Over the past few years, the opportunities for PR to contribute to the success of an organization have grown. The Internet has
Using Twitter for Business
Using Twitter for Business The point is, Twitter can be a tremendously valuable marketing tool! In this section, we ll explain some specific usecases of Twitter for marketing. HOW TO USE TWITTER FOR MARKETING:
PR Basics How to Tell Your Story and Get Results. PRESENTED BY: Anat Gerstein
PR Basics How to Tell Your Story and Get Results PRESENTED BY: Anat Gerstein Overview Importance of PR Good Public Relations Builds recognition and reputation Generates interest and support Raises awareness
Easy Strategies for using Content (Ctrl) in your Email Marketing Today www.contentctrl.com
Field Guide to the Social Email (R )Evolution Easy Strategies for using Content (Ctrl) in your Email ing Today www.contentctrl.com Welcome To The Party You ve added a social sharing button to your email
GUIDE TO PRESS RELEASES
GUIDE TO PRESS RELEASES How to Write a Press Release that Gets Results There s no secret to writing a powerful press release. Maybe you ve written a release before but didn t get the results you expected.
How to Drive Maximum Returns on Content Marketing with Effective Distribution
How to Drive Maximum Returns on Content Marketing with Effective Distribution With the rapid uptake of content marketing, more and more marketers across industries are crafting content strategies, building
The Secrets of Search Engine Op3miza3on. Greg Jarboe President of SEO PR PRSA Teleseminar November 17, 2009
The Secrets of Search Engine Op3miza3on Greg Jarboe President of SEO PR PRSA Teleseminar November 17, 2009 Ivy Lee invented press release for The Pennsylvania Railroad in 1906 Following an accident, Lee
Website Design & Development. Mobile Websites. Landing Pages
We are a results oriented full service marketing and advertising agency with offices nationwide. We help our clients attract and convert qualified prospective clients through the use of strategic marketing
Should You Lock Marketing Content Behind Forms? White Paper
Should You Lock Marketing Content Behind Forms? White Paper Executive Overview It s estimated that 91% of B2B marketers are using content marketing, and they now spend 33%1 of their marketing budgets on
SEO OVERVIEW. We want you educated about SEO before we start! By Mary Cary NewMediaLegalMarketing / Video Blog Marketing / Video Studio Sausalito
SEO OVERVIEW We want you educated about SEO before we start! By Mary Cary NewMediaLegalMarketing / Video Blog Marketing / Video Studio Sausalito (415) 690 7112 Table of Contents Knowledge is Power What
Turning Press Releases into Ticket Sales Measuring Results that Really Matter
Turning Press Releases into Ticket Sales Measuring Results that Really Matter Greg Jarboe, SEO-PR Angela Vargo, Southwest Airlines September 22, 2004 Most PR measurement is still using a 1948 model of
OVERVIEW OF INTERNET MARKETING
OVERVIEW OF INTERNET MARKETING Introduction to the various ways in which you can market your business online 2 April 2012 Version 1.0 Contents Contents 2 Introduction 4 Skill Level 4 Terminology 4 What
HR Marketing Best Practices: Marketing PR that Works
HR Marketing Best Practices: Marketing PR that Works HR Marketing Best Practices: Marketing PR that Works What s in your marketing plan for 2006? If you re not planning any updates or changes, are you
I Need a Killer Press Release Now What??? Book Excerpt
I Need a Killer Press Release Now What??? Book Excerpt A Guide to Online PR By Janet Meiners Thaeler Foreword by Anita Campbell Subset of the book brought to you by Happy About 20660 Stevens Creek Blvd.,
OVERVIEW SITE STATS READER PROFILE 2014 MEDIA KIT. Reader Engagement
OVERVIEW Launched in April 2013, PoliticsNC has become a must-read for political insiders, reporters, editorial writers and political junkies in North Carolina. The site offers analysis and commentary
Is it time to hire an expert to take over your business online marketing?
Is it time to hire an expert to take over your business online marketing? A GUIDE TO FINDING THE RIGHT ONLINE MARKETING TEAM When it comes to online marketing, BlaineTurner Advertising, Inc., devises strategies
DEVELOPING A SOCIAL MEDIA STRATEGY
DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social
White Paper. RSS Crossing into the Mainstream. Joshua Grossnickle. Todd Board Brian Pickens Mike Bellmont. Yahoo! Ipsos Insight
White Paper RSS Crossing into the Mainstream Joshua Grossnickle Yahoo! Todd Board Brian Pickens Mike Bellmont Ipsos Insight October 2005 Introduction Really Simple Syndication (RSS) lets online users freely
14 Ideas for Promoting your Business Online
14 Ideas for Promoting your Business Online How to turn your business's news into publicity, visibility and more customers. If you've ever struggled with ideas to promote your business, you're not alone.
Chiropractic Marketing
Chiropractic Marketing I would like to get my name out there but I don t know too much about marketing, and I don t want to spend a fortune on it. Target marketing is smart marketing 95% of chiropractors
The 11 Biggest Mistakes Small Business Bloggers Make
The 11 Biggest Mistakes Small Business Bloggers Make It s easy to start blogging...blogging software is inexpensive, powerful and a snap to learn. However, it s a lot more difficult to blog successfully;
Online Marketing Module COMP. Certified Online Marketing Professional. v2.0
= Online Marketing Module COMP Certified Online Marketing Professional v2.0 Part 1 - Introduction to Online Marketing - Basic Description of SEO, SMM, PPC & Email Marketing - Search Engine Basics o Major
Social Media Presentation Strategies
Social Media Marketing should your business take the leap? 1 social media presentation agenda Online marketing What is social media Why use social media Social media statistics Social media strategy Success
What continuing education professional would not want
Digital Public Relations: E-Marketing s Big Secret Janet Gifford Linfield College INTRODUCTION What continuing education professional would not want to gain greater online exposure for their credit and
HubSpot's Website Grader
Website Grader Subscribe Badge Website Grader by HubSpot - Marketing Reports for 400,000 URLs and Counting... Website URL Ex: www.yourcompany.com www.techvibes.com Competing Websites (Optional) Enter websites
To Professionals Who Know Online Marketing Is Important But Can t Seem To Get Started:
To Professionals Who Know Online Marketing Is Important But Can t Seem To Get Started: Date: 23rd Sep 2009 Powerful search engines like Google, Yahoo! and MSN play a very important role on the internet.
lie New Rules f Marketing nd PR
lie New Rules libraries associated to dandelon.com network. f Marketing nd PR 2008 AGI-Information Management Consultants May be used for personal purporses only or by low to Use News Releases, Blogs,
CASE STUDY: Do Press Releases Work?
CASE STUDY: Do Press Releases Work? Do Press Releases Work? Case Study: Is Press Release USELESS, or USEFUL? Copyright 2014 MarketersMedia - Press Release Distribution All Rights Reserved 2 Introduction:
"Extensive News Coverage with Worldwide Network of Correspondents" The Publisher & Chief editor:
The Publisher & Chief editor: Backed by years of experience at the highest levels of intellectual journalism in its print, electronic and web avatars, Gurmit Singh is arguably the most familiar name in
How Local Businesses Can Use Mobile Applications to Attract and Retain More Customers
How Local Businesses Can Use Mobile Applications to Attract and Retain More Customers Contents 1. Why not going mobile is unthinkable, for any business 2. How mobile apps can attract more customers 3.
Blog Your Way to Success: A Company-Wide Blogging Program
Blog Your Way to Success: A Company-Wide Blogging Program BROUGHT TO YOU BY: B2B BRAND STRATEGISTS BRINGING IT ALL TOGETHER Blog Your Way to Success: A Company-Wide Blogging Program Are you in B2B? Do
HOW-TO GUIDE. for. Step-by-step guide on how to transform your online press release into an SEO press release PUBLIC RELATIONS HOW-TO GUIDE
HOW-TO GUIDE for OPTIMIZING PRESS RELEASES Step-by-step guide on how to transform your online press release into an SEO press release PUBLIC RELATIONS HOW-TO GUIDE Presented by NASDAQ OMX GlobeNewswire
Press Release Wire Services: Choosing the Best One for Your Business
Press Release Wire Services: Choosing the Best One for Your Business When looking into press release distribution for your business, you might be overwhelmed with the options. In addition to traditional
FACEBOOK FOR NONPROFITS
SOCIAL MEDIA TIPS & TRICKS FACEBOOK FOR NONPROFITS 10 Tips to Get the Most Out of Facebook 1. Be helpful. If someone asks a question on your Facebook page, respond. If someone shares feedback, thank them
Online Press Releases For The Offline Business
Online Press Releases For The Offline Business How To Get Page #1 Google Rankings In 24-72 Hours And Charge $250 To $1,000+ Submitting Online Press Releases For Brick And Mortar Businesses 2014 Andrew
Making Your Marketing Interactive
Making Your Marketing Interactive New Opportunities to Engage Customers with Live Chat Companies around the world are using live chat to boost online sales, reduce customer service costs and increase customer
European Digital Journalism Study. How the Digital Age has affected journalism and the impact for PR
European Digital Journalism Study How the Digital Age has affected journalism and the impact for PR European Digital Journalism Survey 2008 Journalism is evolving With the advent of the internet and widely-available
Online Video: Brands and Agencies Catch the Wave
Online Video: Brands and Agencies Catch the Wave A survey of decision-makers from brands and agencies about their current use and future plans for online video. About TurnHere TurnHere, Inc. is a leading
Internet Marketing Basics
Is Your Website is Ready for the Internet? In this presentation we will share tips to market your business on the Internet Topics Include: Blogs E-Mail Marketing Search Engine Marketing Search Engine Optimization
In This Seminar You Will Learn.
In This Seminar You Will Learn. The Difference Between Inbound And Outbound Marketing Steps To A Successful Internet Marketing Campaign The Dos And Don ts Of Effective Web Design How To Drive Traffic To
How We Generate Leads Online Part 1 Workbook
How We Generate Leads Online Part 1 Workbook Lead Generation What type of article tends to attract reader attention bringing you more traffic and more eyeballs to your page? Which articles convert bringing
Using Original Content to Generate Online Visibility, Web Site Traffic and Sales Leads
Using Original Content to Generate Online Visibility, Web Site Traffic and Sales Leads Executive Summary This is part 2 of our 3-part series on how to effectively use your web site, original content, and
Immigration Law Firm GUCL: Updating Traditional Marketing and Combining SEO to Broaden Reach
Immigration Law Firm GUCL: Updating Traditional Marketing and Combining SEO to Broaden Reach (Zhu, Jia Li Lily) July, 2010 Immigration Law Firm GUCL Updating Traditional Marketing and Combining SEO to
20 Content Marketing Tips
20 Content Marketing Tips What is content marketing? It s the art of understanding exactly what your customers need and want to know, and the science of delivering it to them in a useful, compelling way.
31 TIPS FOR GENERATING B2B WEBSITE LEADS
31 TIPS FOR GENERATING B2B WEBSITE LEADS A GUIDE FOR SMALL AND MID-SIZED BUSINESSES Dianna Huff, 2013 My website s not getting any leads! As someone who works with small business owners, I hear this complaint
How to Be Smarter Than Your PR Agency: New Research on News Release Best Practices
How to Be Smarter Than Your PR Agency: New Research on News Release Best Practices Mike Volpe VP Inbound Marketing HubSpot Twitter: @mvolpe Rebecca Corliss Inbound Marketing & PR Specialist HubSpot Twitter:
The rise of the digital multi-tasker. Executive Summary. KPMG s Digital Debate. January 2013. kpmg.com/digitaldebate
The rise of the digital multi-tasker Executive Summary KPMG s Digital Debate January 2013 kpmg.com/digitaldebate Contents 02 introduction The digital debate 03 Key findings An insatiable appetite for media
Digital Marketing Capabilities
Digital Marketing Capabilities Version : 1.0 Date : 17-Apr-2015 Company Framework Focus on ROI 2 Introduction SPACECOS is a leading IT services and marketing solutions provider. We provide the winning
AWEBDESK EMAIL MARKETER
AWEBDESK EMAIL MARKETER Version 6.1.0 AwebDesk Softwares How To Grow Your Email Marketing List Edition 1.0 October 2012 Page 1 of 10 Introduction Email marketing can be profitable for any business, no
How to Measure an Effective PR Campaign: The ROI of Public Relations
How to Measure an Effective PR Campaign: The ROI of Public Relations 6 Methods to Measure the ROI of Public Relations Author: Mark Macias No portion of this report may be reproduced in any form without
FindLaw Blog Services. Leveraging social media to enhance online visibility
FindLaw Blog Services Leveraging social media to enhance online visibility why findlaw? we deliver qualified clients. A combination of experience and dedication, along with well-established assets and
HOW TO TURN A. Single E-Book Into a 101+ Piece Content Marketing Machine
HOW TO TURN A Single E-Book Into a 0+ Piece Content Marketing Machine Table of Contents! Introduction. Blogs 2. Audio & Video 3. Promotion 4. Social Media 5. Branding 6. Visual Content 7. Additional Content
Filling. Funnel. the. A small business guide to Inbound Marketing. Get found. Get liked. Get Business. By Bob Brill. Filling the Funnel.
Filling the Funnel. Filling the Funnel A small business guide to Inbound Marketing By Bob Brill Get found Get liked Get Business A small business guide to Inbound Marketing. Get found Get liked Get Business
Website SEO Revival Kit
ImageWorks Studio s Website SEO Revival Kit A Guide to Effective Online Branding for Your Bottom Line Presented By Scott Margenau, Founder/CEO Imageworks Studio What You ll Find Out Why Your Website Design
Online Marketing & Social Media for Best of British Parks
Online Marketing & Social Media for Best of British Parks David Lakins info@keymultimedia.co.uk www.keymultimedia.co.uk/seminars We would like to encourage our 51 members to get involved, or more involved
PUBLISHING AN E-NEWSLETTER BUILDS SUPPORT FOR YOUR SCHOOL DISTRICT: MAKING THE CASE
Over 25 Years of Public School Community Relationship Building Experience PUBLISHING AN E-NEWSLETTER BUILDS SUPPORT FOR YOUR SCHOOL DISTRICT: MAKING THE CASE Position Paper by Ira W. Yellen, APR, Fellow
Social Media Solutions. Be where the conversation is happening
Social Media Solutions Be where the conversation is happening why findlaw? we deliver qualified clients. A combination of experience and dedication, along with well-established assets and capabilities,
Resource 2.19 An Introduction to Social Media for Business Types of social media
Page 1 of 5 An Introduction to Social Media for Business Social media is the general term used to describe the growing number of websites and networks whose users can submit and share content, communicate,
hite News & Social Media Naroclips Instant Intelligence
hite Papers News & Social Media at a Glance Naroclips Instant Intelligence The Essence & Types of Media In basic terms, media monitoring is the act of systematic reading, watching, listening and recording
CANADIAN LAW FIRMS AND THEIR USE OF SOCIAL MEDIA. Prepared by Heather Morrison, CNW Group
CANADIAN LAW FIRMS AND THEIR USE OF SOCIAL MEDIA Prepared by Heather Morrison, CNW Group Social media continues to be a hot topic for professionals from all industries. Wikipedia.org defines social media
Today s Presentation
Today s Presentation Lesson 1. What's the big deal?- Understand how your prospective student customer communicates- The digital native Lesson 2. Internet marketing- Improve your organisations website Lesson