Location (MapInfo) Business

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1 Location (MapInfo) Business It's not about maps, It s about data! September 2013

2 Introduction James Brayshaw James Brayshaw Vice President Location Intelligence Europe, Middle East and Africa 2

3 It's about not maps 3

4 GML GML TXT TXT It's XLS XLS ODBC ODBC about the JDBC JDBC about not maps data ODBC DXF SQL SQL TXT CSV

5 Agenda Background Location Intelligence Enterprise Location Autodesk Relationship Summary 5

6 Background

7 Pitney Bowes a Global Company Global 100 Software Company 1800 employees Offices in 20 countries 33,000 employees 100 Countries $5.5Bn Annual Revenue $8.5Bn in Assets 83 Recent Acquisitions Communications Solutions Services Solutions Data Quality and Integration Location Intelligence Customer Analytics Communications Management Data Management & Location Intelligence Customer Engagement Management

8 Pitney Bowes Undergoing big changes for the better Marc Lautenbach Communications Solutions Services Solutions Mark Wright Data Quality and Integration Location Intelligence Customer Analytics Communications Management Mitch Rowe James Brayshaw

9 Location Pitney Bowes Software Capabilities Spectrum and Spectrum Spatial Data Management Platform Location Portrait Customer Analytics Suite Data Catalogue EngageOne Communications Suite Data Integrating and enriching individual customer data Communications Managing and connecting the crosschannel customer dialogue Location Insight Understanding and predicting customer behavior Strategy Deciding and executing on the customer bestnext-action Location MapInfo GIS Suite Confirm Asset Management Suite

10 How Location Intelligence fits with Pitney Bowes DATA MANAGEMENT SPATIAL Data & Analysis INSIGHT STRATEGY COMPANY COMMUNICATIONS Data is the most valuable asset of any business and is the foundation for building lifetime customer relationships Location intelligence will greatly enhance and organisation s ability to communicate with customers OUTBOUND CHANNELS Direct Mail Text Mobile Social Media INBOUND CHANNELS Contact Centers CUSTOMER Web sites Branches/ Stores Social Media

11 Better customer relationships drives millions in revenue - location is becoming key

12 Location Intelligence

13 Strategic Insight to Location Market

14 What do we mean by Location Intelligence? Data matching Addressing DQ/enriching Layering, integrating, referencing Combining Spatial/Location & non-spatial, querying structured & unstructured data Geocoding In All forms Core Location Processes Spatial analysis and insight Routing In All forms Mapping/Visualisation 3D &temporal thematics

15 NUMBER OF USERS/BUSINESS PROCESSES Evolution of Enterprise Location Intelligence Evolution of Location Intelligence for the Enterprise Cloud Enterprise LI Web, Mobile and Server GIS Desktop with Shared Maps Store Desktop GIS TIME 15

16 User evolution of LI and Business Challenges Moves to Systems Approach/IT Domain Expands Use of GI Data Spectrum & Spectrum Spatial, Data & BI Integration MapInfo Pro Plus Apps Desktop GIS MapInfo Pro, Stratus & Spectrum Spatial Enterprise GIS Data Enterprise LI Data Local/Global Data Importance

17 Location Intelligence Pillars Enterprise location is one of the three major pillars, the other two being mobile and social, that will support the future of marketing strategies and business models. 17

18 Challenges and Opportunities for us all 18

19 Challenges and Opportunities for us all Create a Location Intelligent organization through Spatial-enablement Spatial Analysis Map customers against company network Compare competitors against company network Analyze customer segmentation by location Analytics Risk Analysis Vendor Channeling Who are my best customers? Analyze service coverage 19

20 Challenges and Opportunities A bad location can have a negative impact on the business Incorrect pricing Incorrect PML exposures Incorrect tax assignments Fines Audits A bad location can impede efficient supply-chain and logistics operations A bad location can make a difference between exceptional service and poor service. A bad location can lead to poor insight and decisions. Flood Zone Distance to Coast Earthquake Fault Lines Wind Pool Sink Holes Street Network Geocode ,

21 Becoming Location Intelligent (It s about the data) Create a data governance strategy to regularise, match, clean, sort, enrich and store my data for use by a wide user base Find the right technology platform to integrate with my Enterprise system and desktop GIS and share my data Define a location-based strategy that delivers a real return on investment ROI to enhance understanding of customers, increase ARPU, retention etc. 21

22 Data Challenges

23 The data quality is key for Location Intelligence Are there problems in your data? 23

24 Technology Location Process Input address information on a global scale for 200 plus countries and being able to clean, match addresses and geocoding using best of breed data to provide a clean and matched data for Insurance 24

25 Location Intelligence Portfolio

26 The Enterprise GIS and Location Suite MapInfo Professional and applications MapInfo Metadata Manager Stratus web SaaS Services (OGC + SOAP + REST) Custom Applications/SDK & mobile True Enterprise LI/GIS Spectrum and Spectrum Spatial Location Platform MapXtreme.net

27 Engage 3D Professional Basestation Coverage Modelling Display models as Voxels Calculate Volumes Slice in X, Y & Z Display multiple crosssections Generate surfaces and footprint maps Colour by different model properties Export to common RFP, CAD, GIS and 3D formats

28 MapInfo Stratus

29 Enterprise Location

30 Focus Global Data Content (with Partners) Pitney Bowes Software Offers data building global coverage to satisfy business requirements via Spectrum and MapInfo Suite Location Data Background Mapping Street Vector Data Points of Interest Postcode Boundaries Administrative Boundaries Demographics Demographics Geodemographics Business Data Business Points & Lists Business Summaries Access to additional analytical datasets including: Purchasing Power Consumer Spend Retail Destinations Retail Pitch Risk Data 30

31 MDM Spectrum - Vision Spectrum Technology Platform Current Solutions: Multiple Vendors with competing, overlapping capabilities Too complex Too expensive Data Quality Data Integration Analytics Location Intelligence PBS Vision: Single unified framework Insight built on managed data on customer, location and assets Simple Cost effective

32 Solution Overview Modular approach and scalable framework Spectrum Data Integration Solution Spectrum Enterprise Data Quality Solution Spectrum Spatial Spectrum Master Data Management Spectrum Business Services Data Services for Oracle Data Services for Siebel Data Governance Suite Business Steward Module Enterprise Geocoding Module Enterprise Tax Module DQ Connector for mysap Data Services for SFDC Data Services for SAP ETL Universal Addressing Module Data Normalization Module Universal Name Module Advanced Matching Module Location Intelligence Module Enterprise Routing Module Enterprise Mapping MDM Hub DQ Connector for Siebel Geo-Confidence Global Sentry Social Network Analysis The Pitney Bowes Spectrum Technology Platform ENTERPRISE DESIGNER INTERACTIVE DRIVER MANAGEMENT CONSOLE CLIENT APIs WEB SERVICES

33 Common Spectrum applications in vertical markets Financial Services Select optimal branch sites & close underperforming branches Evaluate market potential Provide world-class customer services (ATM Locators) Insurance Communications Public Sector Retail Improve underwriting decisions Manage risk on a portfolio basis Streamline claims management processes Plan and monitor network infrastructure, services and customers Provide location-enhanced customer support Improve business and operational processes Reduce and prevent crime Coordinate emergency response planning Deploy e-government solutions/tax collection Select optimal sites and rationalize property portfolio Develop more successful marketing and merchandising efforts 33

34 What does Spectrum do for Customers Generate and maintain a single customer identity across the enterprise, including all Lines of Business and Geographies. Enable any teller, banker, or agent to immediately understand the value of the customer standing in front of them. Validate and standardize data migrated into the client s MDM system. Customer Address Validation covering 220 countries elimates delivery problems, delays and customer disatisifcation Locate the nearest available store with sufficient stock to reduce delivery times and costs Itineraries and truck-loading instructions based on optimal delivery routes, saving time and resources Deliver detailed maps and directions to drivers Fast, Accurate Global Geocoding Understand impact of catastrophe s and potential catastophe s Improved analyst productivity from 8 hours to 1 hour Accurate results gives a more informed view of client s projected exposure Visualise a client s exposure on a map improves Willis worth to it s clients Customer Master Data Management a key component in delivering the right package to the right address on time, while saving time and resources Geocoding customer locations determines service eligibility, calculate distance, and sequence delivery routes. Online address validation

35 Case Study Company Challenge / Issue: With nearly a billion users worldwide, Facebook required a solution that provided highly accuate international geocoding but within very aggressive SLAs. Required the ability to quickly and accurately determine an address from a set of coordinates when a user checked-in. Solution: Global geocoding, reverse geocoding, geoprocessing and data integration solution that met minimum SLA target of < 50 ms. Accurately auto populate address fields using reverse geocoding during check-in. Results and Benefits: Use reverse geocoding to auto populate place address fields during check-in. Recently redesigned their platform to support location tags for pictures, status updates and other timeline events 35

36 Case Study Company Challenge/ Issue: Needed a better and more intuitive way of drilling-down into their sales data to identify location-based sales and product trends across the country. Wanted to visualize its whole distribution network and maximize competitive advantage when devising sales and marketing campaigns. Solution: Visualize the whole distribution channel network to proactively resolve issues such as inventory availability. Analyze sales performance of each region of Pakistan against KPIs such as recharges, call traffic, activations and sale-to-churn ratio. Visualize SIM card fraud cases to identify problem areas. Add a geographical element to futher capatilize on the data in the data warehouse. Results and Benefits: Exposed previously hidden location-centric information to business people via BI web reports. Management is able to monitor sales and distribution performance in near real-time across the country and against critical KPIs. Enabled the implmentation of specific targeted activities to reduce salesto-churn rations and resolve issues around inventory and availability. Markeitn resources are better allocated to areas where they can provide the greatest ROI and targeted campaigns can be launched to exploit By integrating our existing BI system with [Pitney Bowes Software s] mapping intelligence software, we can plan marketing campaigns that are smarter and better targeted. Sami Uddin Ahmed Manager Business Intelligence Planning & Analytics Telenor Pakistan trends. 36

37 Telenor Pakistan: Integration with BI SAP Business Objects

38 Autodesk Partnership

39 Infrastructure Asset Management green spaces lighting street furniture signage bridges road maintenance property pathways waste & cleansing trees roads & highways utilities work zones WHAT An enterprise solution that includes GIS, CRM, task management, financial process management, business process logic, call centre and mobile working capabilities to manage infrastructure assets WHO Any public sector municipality who has a mandate to manage, repair and install assets or any private sector company who manage assets via outsourcing engagements for the public sector. WHY Infrastructure drives our economy. Tax payers are the customer and they demand high quality services Liability protection & financial planning

40 MapInfo -Autodesk Partnership Update Q3-Q4 Urban Planning/Infrastructure Lifecycle MiPro Civil 3D Revit Performance Mgt MiPro/Stratus Visioning Policy Strategy Plan Design Build Manage Impact Analysis MiPro NavisWorks Confirm MAP & AIM Autodesk Solutions Pitney Bowes Solutions

41 Summary 41

42 Our Strategy & Roadmap Strategy 1. Location is the differentiator for everything we do 2. Data & Data Quality Management is the differentiator we bring to Location Intelligence Roadmap 1. Focus on enabling businesses to take advantage of location as if it were mainstream IT not a specialist GIS function 2. While maintaining the GIS heartland

43 Questions 43

44 Thank You

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