University of Missouri

Transcription

1

2 Mizzou Numbers Recruitment: 2010 Presented by

3 Enrollment 5,604 Freshmen 1,351 Transfers 23,846 Undergrad d 31,221 Total Record Breaking! Opening Day 2009

4 Success 85.4% Freshman Retention Highest Ever! Rate

5 Success 25.6 Average ACT Hi h t i 8 Highest in 8 years

6 Success 68.8% Graduation Rate

7 Enrollment Bright Flight: 474 Curators: 430 Excellence: 689 Mark Twain: 340 Heritage: 76 Diversity: 397 Brooks: 35 Nat l Merit: 19

8 Success 484 African American Freshmen (8.6%) 152 Hispanic Freshmen

9 Enrollment Freshman Class 72% Missouri 28% Non-resident Opening Day 2009

10 Mizzou St ti ti Statistics 2008 Undergrad Residency Numbers Resident 18,389 (79.8%) Non-Resident 4,260 (18.5%) International 385 (1.7%) Total 23,042

11 Rank Degree Program Most Frequently Declared FTC Majors Fall 2008 FTC 1 Business (Undeclared) 1,096 2 Journalism/Pre-Journalism, A&S 1,002 3 Undeclared, A&S Biological Sciences Pre-Health Related Professions Engineering-Undeclared Psychology Nursing Animal Sciences Biochemistry 129

12 Top FTC Feeder States Missouri 4,420 3,972 3,856 3, Illinois Texas Kansas Colorado Iowa Minnesota California Wisconsin Arkansas Indiana Florida Nebraska Oklahoma Tennessee Enrollment Summary

13 FS2008 FTC Enrollment STATE Increase FS2008 FS2007 ILLINOIS 57% TEXAS 56% DALLAS Increase FS2008 FS2007 FS2006 FS2005 FS2004 FS2003 Enrolled 55% CHICAGO Increase FS2008 FS2007 FS2006 FS2005 FS2004 FS2003 Enrolled 62% SIS Enrollment data

14 Largest Feeder Counties of Freshman Class St Louis County 1,537 1,386 St. Charles County 427 ~35% 396 1,964 1,782 Jackson Clay 170 ~11% 137 Entire State of Kansas Boone County Cole County 121 ~8% Enrollment Summary

15 T O P 5 0 F E E D E R S HIGH SCHOOL #FTC HIGH SCHOOL #FTC Rock Bridge 172 Oakville Senior 42 Hickman 112 St Josephs Academy 42 Lafayette-St Louis 111 Francis Howell 41 Marquette 108 Rockhurst 41 Jefferson City Senior 79 Webster Groves Senior 40 Parkway South 79 Nerinx Hall 39 CBC 75 Park Hill South 39 De Smet Jesuit 65 Blue Springs 38 Eureka 61 Lee's Summit Senior 37 Kirkwood 61 Ursuline Academy 36 Parkway Central 57 Wentzville High 36 Liberty-Clay 56 Fort Zumwalt South 32 Lindbergh 53 Troy Buchanan High 32 Lee's Summit North 51 Cor Jesu Academy 30 Oak Park 51 Duchesne 30 Parkway North 51 Lee's Summit West 30 Parkway West 51 Saint Charles West 30 Fort Zumwalt West 50 Rockwood Summit 29 St Louis University High50 Park Hill Senior 26 Mehlville Senior 49 Pattonville 26 Central High 47 Wentzville Timberland 26 Helias 45 Camdenton High 25 Blue Springs South 44 Jackson High School 25 Francis Howell Central 42 Marshall High 25 Francis Howell North 42 Notre Dame Enrollment Summary

16 T O P 5 HIGH SCHOOL #FTC HIGH SCHOOL #FTC Rock Bridge 172 Oakville Senior 42 Hickman 112 St Josephs Academy 42 Lafayette-St Louis 111 Francis Howell 41 Marquette 108 Rockhurst 41 Jefferson City Senior 79 Webster Groves Senior 40 Parkway South 79 Nerinx Hall 39 CBC 75 Park Hill South 39 De Smet Jesuit 65 Blue Springs 38 Eureka 61 Lee's Summit Senior 37 Kirkwood 61 Ursuline Academy 36 Parkway Central 57 Wentzville High Feeders in St. Louis F E E D E R S Liberty-Clay 56 Fort Zumwalt South 32 Lindbergh 53 Troy Buchanan High 32 Lee's Summit North 51 Cor Jesu Academy 30 Oak Park 51 Duchesne 30 Parkway North 51 Lee's Summit West 30 Parkway West 51 Saint Charles West 30 Fort Zumwalt West 50 Rockwood Summit 29 St Louis University High50 Park Hill Senior 26 Mehlville Senior 49 Pattonville 26 Central High 47 Wentzville Timberland 26 Helias 45 Camdenton High 25 Blue Springs South 44 Jackson High School 25 Francis Howell Central 42 Marshall High 25 Francis Howell North 42 Notre Dame Enrollment Summary

17 Recruitment Recruitment: 2010 Presented by

18 Setting Goals Maintain quality Enhance diversity i Enhance flagship status Increase market dominance in Missouri Increase national awareness

19 Target g Adi Audience Admissible students High ability students Minority students People who influence students Primary markets: MO, IL, KS, TX Secondary markets: Tulsa, Omaha, Minneapolis, Secondary markets: Tulsa, Omaha, Minneapolis, Indianapolis, Memphis

20 Recruitment t Activities Direct Mail & Travel (College fairs, visits, workshops) Campus Visit Events- On and off campus Telecounseling Counselor Relations

21 Ahi Achievingi Goals Campus visit = the single most important recruitment activity Customer service is #1 priority i university i wide Everyone walks the talk Everything walks the talk All forms of communication drives students to visit Using currently enrolled students to recruit

22 Recruitment Challenge Recruitment is a continuous process. The prospective student population changes annually, each year s juniors and seniors and their parents must be made aware of MU s unique advantages.

23 From Prospect to Enrolled Student F P E ll d S d Missouri High School Graduates Ui Using 2008Opening Day Statistics Prospect data base 80, Applicants 14,347 16,222 Accepted 12,223 13,579 Paid Enrollment Fee 5,795 5,649 Enrolled 5,812 5,620

24 Where do we get the names? Student-initiated (score senders, inquiries, AP Exams, etc.) Purchased searches (ACT, SAT, PLAN, PSAT) Travel-initiated (high school visits, college fairs, etc.) Campus Visits

25 ACT Search hdata ACT MO ACT MO KS ACT IL Dallas, Minneapolis, Indianapolis, Omaha, Tulsa, Memphis ACT MO IL KS Dallas, Minneapolis, Indianapolis, Omaha, Tulsa, Memphis ACT MO IL KS Dallas, Minneapolis, Indianapolis, Omaha, Tulsa, Memphis ACT MO IL KS Dallas, Minneapolis, Indianapolis, Omaha, Tulsa, Memphis 33+ MO African-American IL African-American American Nationwide Diversity Journalism PSAT PST22 U.S. Sophomore Journalism SAT PST21 MO IL KS TX Soph INDIANAPOLIS PST20 MO IL KS TX Soph PST14 U.S. JOURNALISM PLAN PST12 MO IL KS TX IN PLAN MO SOPH PST11 MO IL KS TX IN PLAN IL SOPH PST10 MO IL KS TX IN PLAN MO SOPH 20-22

26 Missourii Competition Mizzou Received 10,442 ACT scores from Missouri students in the class of 2008 Institution Overlap % Missouri State University 3, University of Central Missouri 1, Truman State University 1, Southeast Missouri State University 1, UMKC 1, ACT EIS Market and Yield Analysis data

27 Nationwide id Competition updated Mizzou received 12,976 ACT scores from students nationwide in the class of 2008 Institution Overlap % University of Kansas 1, Saint Louis University 1, Kansas State University Washington University University of Illinois University of Arkansas Indiana University University of Iowa University of Nebraska University of Texas ACT EIS Market and Yield Analysis data

28 2008 FTC African-American & Hispanic Enrollment African-American State Fall 2008 Fall 2007 Increase Missouri % Illinois % Texas % Hispanic/Latino State Fall 2008 Fall 2007 Increase Missouri % Illinois % Texas % 2008 SIS Enrollment data

29 Minorityi Recruitment Direct Mail Coordinator of Culturally Diverse Recruitment Programs United Ambassadors Events (Brooks Interviews, Clue In) Special groups Group Visits Outreach to urban districts

30 Transfer Recruitment Transfer Coordinator Community College Visits i &Fairs Transfer Days Transfer Ambassadors

31 Mizzou Visitors Recruitment: 2010 Presented by

32 Academic Year Regular (Daily) Group Special Events GRAND (June-May) Visitors Visitors Visitors TOTAL ,257 1,839 6,205 18, ,475 2,088 5,991 19, ,237 2,834 7,184 21, ,964 2,388 7,144 21, ,636 2,928 7,767 23, ,558 3,297 8,370 27,225 23% increase in Daily Visitors (51% since 2003) 16.7% increase in Total Visitors 2008 SIS Visitor data

33 29,000 Total Campus Visitors through ,000 25,000 23,000 21,000 19,000 17, SIS Visitor data

34 Dil Daily Visitors 2008 Month Student Visitors Total Visitors Including Family January February 579 1,412 March ,988 April 714 1,721 May June July 679 1,795 August 464 1,205 September October 748 1,747 November December January

35 Mizzou 2009 Events Meet tmizzou Days Saturday, September 26 Saturday, November 14 Black & Gold Days Friday, October 2 Friday, October 23 Scholars Nights Wednesday, November 4 (Kansas City) Wednesday, November 18 (St. Louis)

36 Mizzou Meet Mizzou Days Saturday, February 13 Saturday, April 17 Saturday, April 24 Brooks Scholarship Interviews Saturday, February 6 Saturday, February 20 Black & Gold Days Friday, March 12 Friday, March 19 Preview MU Wednesday, March 3 (Columbia) Wd Wednesday, d March h10(st (St. Louis) i) Wednesday, March 17 (Kansas City) TBA (Springfield) 2010 Events

37 Fall 2008 Events Event Name Day Date Attendance Meet Mizzou Day Saturday September Counselor Luncheon - Dallas Thursday October 2 70 Black & Gold Day Friday October Counselor Luncheon - Chicago Thursday October Counselor Luncheon - Chicago Friday October Black & Gold Day Friday October Black & Gold Day Friday October Meet Mizzou Day Saturday November Scholars Night - St. Louis Wednesday November Transfer Day Tuesday December 2 280* Scholars Night - Kansas City Tuesday December 9 135* *anticipated attendance

38 Spring 2009 Events Event Name Day Date Attendance CPW-Kansas City Saturday January 24, CPW-Columbia Sunday January 25, CPW-St. Louis Sunday February 1, Meet Mizzou Day Saturday February 14, Wednesday Preview-Kansas City Wednesday March 4, Preview-St. Louis Wednesday March 11, Black & Gold Day Friday March 13, Preview-Columbia Wednesday March 18, Black & Gold Day Friday March 20, Preview-Chicago Sunday March 22, Preview-Dallas Wednesday March 25, Transfer Day Thursday April 2, Meet Mizzou Day Saturday April 18, Meet Mizzou Day Saturday April 25,

39 Direct Mail

40 Mizzou Messages Mizzou Means More There s Only One Mizzou Prestige - AAU Living/learning environment

41 Partial Mail Cycle Viewbook-senior 8/15/2008 Mizzou Gold Card letter 1/10/2009 Application packet-senior 8/15/2008 Junior CPW invite 1/10/2009 Admit letter 9/15/2008 Parent Postcard 1/10/2009 Chancellor Welcome 9/22/2008 Senior Honors eligible and applied 1/15/2009 Res life Postcard 9/22/2008 Departmental Yield Letter 2/1/2009 College town postcard out-state senior 9/22/2008 Clue-In invitation 2/8/2009 Scholars Night Invitations 9/27/2008 Junior Search Piece 2/15/2009 Brian Brooks PSAT high ability letter 10/1/2008 Provost letter to FTC admits 2/15/2009 Letter 10/5/2008 Preview MU invitations 2/15/2009 Scholarship letters-missouri 10/5/2008 Transfer Day Invitations 2/15/2009 Res life housing mailing 10/15/2008 Freshman Profile letter to parent 3/1/2009 Honors Viewbook mailing 10/15/2008 We Still Want Letter to Minorities 3/15/2009 Scholarship letters-non-resident 10/15/2008 Parent Magnet 4/1/2009 We want you letter for minorities 10/15/2008 May 1 postcard 4/1/2009 Honors eligible and applied 11/1/2008 Graduation follow up letters 5/1/2009 Mizzou Scholars Letter 11/1/2008 Junior Honors postcard 5/1/2009 Day at Mizzou post card 11/1/2008 Sophomore Search Piece 6/10/2009 December 1 postcard 11/1/2008 Scholars Day Invitation 6/1/2009 Brooks Scholarship Letter Invitations 11/15/2008 Test score response letter October test 11/15/2008 1st choice ACT response October test 11/15/2008 Holiday Card 12/1/2008 Mid-MO Backyard Letter 12/15/2008 Brooks Scholarship Letter Repeat Invitations 12/28/2008

42 Mizzou Travel Recruitment: 2010 Presented by

43 Mizzou Fall Travel Recruitment Activity Fall Fall Fall High School Visits College Fairs College Planning Workshops

44 Stefanie (Northwest & Omaha) Atchison Nodaway Worth Harrison Mercer Putnam Holt Heather (Kansas City) Tim (Central) Rachel (Southwest & Tulsa) Andrew Buchanan Platte Gentry Dekalb Clinton Clay Jackson Cass Bates Vernon Barton Jasper Newton McDonald Daviess Grundy Caldwell Livingston Ray Lafayette Johnson Henry St.Clair Cedar Dade Lawrence Barry Carroll Pettis Benton Sullivan Linn Chariton Saline Scotland Clark Schuyler Adair Macon Howard Cooper Randolph Boone Moniteau Cole Morgan Camden Hickory Dallas Polk Laclede Greene Stone Christian Taney W ebster Miller Wright Douglas Ozark Knox Shelby Pulaski Monroe Lewis Audrain Callaway Osage Maries Texas Marion Phelps Howell Ralls Montgo mery Ga scon ade Dent Pike Warren Franklin Sara (Northeast & C. Illinois) Lincoln St. Charles Crawford Washington Sh annon Oregon Iron Reynolds Carter Ripley St. Louis Jefferson Ste. Genevieve St. Perry Francois Madison Wayne Butler Jennedy (St. Louis) Bollinger Stoddard Cape Girardeau New Madrid Scott Jennifer Chicago N Mississii ippi Alpachino Chicago S & C. IL) Jawann Urban St. Louis & KC Adam Dallas Dallas Pemiscot Dunklin Dusty (Southeast MO & Memphis)

45 National Territories for Phoning and Mailing Sara Stefanie Heather Tim Rachel Dusty Adam

46 Typical St. Louis Travel Week Sun 15 Mon 16 Tues 17 Wed 18 Thurs 19 Fri 20 Sat 21 NACAC Gateway Okill Oakville Lafayette Lindbergh idb College 8:00-9:00 9:15-10:15 8:30-9:30 8:00-9:00 Fair 12:00-4:00 Metro Webster Groves Kennedy High Cor Jesu pm 9:30-10:30 11:00-12:00 11:00-12:00 11:20-12:30 Rosati-Kain John Burroughs Principia Thomas Jeffer- 11:45-12:45 12:45 1:00-2:00 1:00-2:00 son 2:00-3:00 Webster Francis Howell Mehlville Fair Groves Fair North Fair 6:30-8:00 pm Kirkwood Fair 7:00-8:30 pm 6:30-8:00 pm 6:30-9:00 pm Meet Mizzou Day

47 Travel Week in Southern Missouri Atchison Nodaway Worth Harrison Mercer Putnam Holt Andrew Buchanan Kansas City Clay Gentry Dekalb Clinton Platte Jackson Cass Bates Vernon Barton Jasper Newton McDonald Daviess Caldwell Ray Lafayette Johnson Henry St.Clair Cedar Dade Lawrence Barry Grundy Livingston Carroll Sullivan Linn Chariton Saline Pettis Benton Hickory Polk Greene Stone Scotland Clark Schuyler Adair Macon Randolph Howard Cooper Boone Moniteau Cole Morgan Dallas Christian Camden Webster Taney Laclede Miller Wright Douglas Ozark Knox Shelby Pulaski Monroe Lewis Audrain Callaway Osage Maries Texas Marion Phelps Howell Ralls Montgomery Gasconade Dent Pike Warren Franklin Lincoln St. Charles Crawford Washington Shannon Oregon Iron Reynolds Carter Ripley St. Louis Jefferson St. Louis St. Louis City Ste. Genevieve St. Perry Francois Madison Cape Girardeau Wayne Butler Bo llinger Stoddard New Madrid Pemiscot Scott Mississippi Dunklin

48 Alumni Student Recruitment Tiger Cub Scouts Recruitment: 2010 Presented by

49 Mizzou R Recruiting You represent the You can only make a 1st timpression i once Use personal experiences It s o.k. to say I don t know, let me find the answer. Refer students t to the Admissions i Office

50 College Fair Attend on behalf of Mizzou We will mail you recruitment materials Contact Melissa Cox if you know of a fair CoxM@missouri.edu or

51 Adopt-a-School Ad Sh l Visit a high school in your area Drop off information & speak about Mizzou Serve as a liaison between the school and MU Tips: Bring food! If you can t speak to a class, try a student club

52 Senior Send-Off Events S i S d Off Takes place summer after students graduate from high school Welcome them to the Mizzou family and your alumni chapter Contact Jayson Meyer or Ashley Moore

53 Recruitment Guidelines and Talking Points Recruitment: 2009 Presented by

54 Recruitment Guidelines Ethical Standards NCAA Regulations College Fair Rules

55 Cll College Fair Fi Scenario What about your history program? You better marry well. Not much to do with that degree.

56 Admission i Requirements High School Courses ACT/SAT Scores Class Rank Residency

57 Mizzou 8 new residence halls in last 4 years 12 halls in last 6 years RJI Bond Life Sciences Center Mizzou Student Center, University Bookstore Lafferre Hall addition Life Science Incubator

58 Livingi No housing application Students choose their room online Housing contract in March ResLife.missouri.edu

59 Livingi Mid-Campus Housing Complex 3 buildings Suite & Community 527 beds

60 Freshman Interest Groups Co-enrolled students living together Higher retention for Freshmen participating ii i in FIGs Higher GPAs for students in FIGs

61 Mizzou Shl Scholarshipshi Mizzou Heritage Scholarship hi Non-Resident students only Top 25% of HS Class 27 ACT A biological or adoptive parent who graduated from Mizzou Out of state fee waiver

62 Chuck May Office of Admissions Rachel Anderson Office of Admissions

63

64 New Initiatives Secondary Markets: Tulsa, Omaha, Minneapolis, Memphis, Indianapolis auto responders Personalized ddegree letters Personalized note cards College Planning Workshops in Chicago Counselor Website

65 Changes in 2009 Recruitment Ch i 2009 Added Black & Gold Day Added d Meet Mizzou Day Added Transfer Day Kept more staff in the office to visit with guests during fall Using Jesse Auditorium balcony Mailed more Viewbooks in 1 st cycle Sent direct mail and visits to Indianapolis Attending Milwaukee national fair Increased sophomore search piece and mailings Using more personalization in Dallas and Chicago Marketing the college planning workshops to Chicago schools Increased prospect and yield letters to broader regions