MANAGEMENT DISCUSSION AND ANALYSIS FILING REPUTATION MANAGERS, LLC (A

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1 GNCC CAPITAL, INC. MANAGEMENT DISCUSSION AND ANALYSIS FILING REPUTATION MANAGERS, LLC (A Wholly Owned Subsidiary Company) SEPTEMBER 19, P age

2 THE BUSINESS OF REPUTATION MANAGERS, LLC: Reputation Managers, LLC ( RM ) is a well-established and profitable company, specializing in Reputation Management for Brands and Individuals and it is at the cutting edge of this industry. The directors, have an extremely solid and proven track record, in building and scaling on-line businesses. The principal web address: RM has a very stable revenue stream and an impressive client list on which to build further. The white- hat expertise and techniques used incorporate; Social Media, SEO (Search Engine Optimization) and SEM (Search Engine Marketing). This acquisition will enable management to focus on growing revenues and continuing their development of software, which will automate the vast majority of the processes required. RM are currently in beta mode for, what will be, the first Reputation Monitoring and Management software, enabling Politicians to manage how they are perceived online. The software will be used to help identify conversations that appear online, offer up solutions and to be proactive in preventing these from staying in the search engines and to keep up to date on conversations that are being said about their constituents. The software will not only aggregate, in real time, content that exists on the web, but will take it one step further and offer up suggestions on what to do when the content does appear. Clients will purchase the software and have access to the data. There will also be a business model to help service clients when they do not have a team internally to help respond to negative or positive press that appears online. The market size is huge, with political marketing expected to grow to over $20b by 2016 in the US. This is not only fueled by national election years, but also local state and city elections. In addition to the US market, there is interest being expressed from both Mexico and the Philippines Reputation Management is amongst the fastest growing sectors of the on-line industry. The explosive growth of the Internet has dramatically changed the demands of reputation management. There are few barriers to publishing online, and every author has at least the potential of reaching broad audiences. There are also few laws regulating online information. Content is often posted anonymously, and website operators have legal immunity over what is posted on their sites. In many cases there is no one to prosecute, and no leverage to demand retractions. Online reputation management (ORM) first appeared in the mid-1990s, and has grown along with Internet use. These changes have also forced a much more proactive stance toward the protection of brand integrity. Security professionals now have a broad mandate for investigating, addressing and resolving online threats to the reputation of their company and its executives. 2 P age

3 RESUMES OF REPUTATION MANAGERS, LLC DIRECTORS: DAVID JACK HARRIS: David Harris is a successful entrepreneur, experienced and creative marketer with a proven track record. Throughout his career, he has consistently identified new growth opportunities, and built several successful businesses. David s first business enterprise was in the clothing industry; David was a pioneer of sourcing and producing fashion apparel throughout the Far East and selling into Europe and the USA. David built several recognized brand names and sold to ever major fashion retailer. This business was successfully sold to a Hong Kong consortium. David, through this, became a recognized expert in Brand development, import/export, building an international sales team and marketing. He was recruited as a consultant by Pepkor (South African conglomerate) to advice with their internationalization, post-apartheid. His role included UK acquisitions, training SA personnel and creating cross marketing opportunities with the group. Subsequent to this, David was recruited by Barry Cox, (co-founder of Hard Rock), to act as CEO to build a worldwide energy drink brand, with sales of 18 million cases in its first 12-months. Responsibilities included: building international sales team, creation of brand through Formula 1 racing and manufacturing. For the past decade, David has been involved with businesses that recognized the power of the internet. In 2000 and until 2014, David co-founded ebridge, initially to provide advertising services to SBO s that had historically only used Yellow pages; Success followed, with 65,000 clients paying an average of $75 p/month. Recognizing the power of the data base the company commenced marketing other products including SEO, SEM services and Social Media. The company grew to $40 million in revenues; and was named the 16th fastest growing companies in LA by Inc. Magazine. During this period, ebridge bought a majority shareholding in evisibilty; David and Danny DeMichele worked closely together to grow the business, until it was sold to LSF Interactive in P age

4 DANNY DEMICHELE: Danny is a true serial Internet entrepreneur. His entrepreneurial origins date back to 1998, when he opened a very successful online nutrition firm that was later acquired by a large international nutrition company. Taking what he learned from that business, he became a high-level online marketing consultant to many fortune 500 companies. In 2006, Danny, together with David Harris founded evisibility from a home office and within 4 short years, turned it into one of the largest and fastest growing private search engine marketing firms in the country. His company, evisibility, was named the 169th fastest-growing company in the U.S. by Inc Magazine in evisibility was sold to LSF Interactive in LSF is now one of the largest privately held digital marketing firms in the US. During his time at evisibility, Danny also co-founded Buy Online, Inc, a conglomerate of ecommerce websites in the furniture vertical. With no start up cash, Danny grew this company to over $5 million a year in revenue in 3 short years and sold it to one of the largest online retailers of furniture, Max Industries. Danny continues to consult and play a pivotal role in that company. Danny now leads Incubate.com s acquisition of online properties and strategizes how to take those properties to the next level. It is recorded that the Danny DeMichele is the Founder and Chief Executive Officer of Incubate Holdings, Inc. d/b/a Elevated. Mr. DeMichele spends the majority of his time and efforts in his duties at Incubate Holdings, Inc. d/b/a Elevated in his aforesaid capacity. It is possible from time to time, Mr. DeMichele may have a conflict of interest. Should this arise at any time, the Board of Directors of RM will resolve any such potential conflicts in an amicable fashion so as to maintain the excellent symbiotic relationships currently in place. EXHIBITS:- Reputation Managers, LLC INTRODUCTION DECK Reputation Managers, LLC ONLINE REPUTATION MANAGEMENT ANALYSIS DATED: SEPTEMBER 19, 2014 RONALD YADIN LOWENTHAL GNCC CAPITAL, INC. - EXECUTIVE CHAIRMAN PREPARED BY:- DAVID JACK HARRIS REPUTATION MANAGERS, LLC - CHIEF EXECUTIVE OFFICER 4 P age

5 REPUTATION MANAGERS INTRODUCTION DECK

6 About Reputation Managers: 1. Established in 2006 one of the first pure-play Reputation Management Companies 2. Founders have ran one of the largest SEO companies in the US % focus on Reputation Management, not SEO processes 4. Boutique by design, small client base % white-hat, on-shore based methodology to ensure no back lash 6. Philosophy Difference it is not just about removing the negative

7 Reputation Management Firm versus SEO or Agency 1. Many difference between SEO and Reputation Management as a services % of our processes are dedicated to Reputation Management 3. Infrastructure and reporting differences 4. Linking Differences 5. Staff Differences

8 Specific Deliverables: Step 1: Premium Link campaign to positive pages (suggested list above) 1. Blogger Outreach 2. Premium News sites (Not Press Releases) 3. High-Authoritative sites from internal network Step 2: Creation of new content (Press Releases, Guest Posts, Advertorials) Step 3: Premium Link Campaign to newly created content Step 4: Tier 2 Social Profiles (for ranking but to also control brand) Step 5: Suggestions for internal group Social Media Campaign Step 6: Content Syndication Strategy

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10 Differentiation In Our Links: 1. Relationships we have been accumulating for 15 years (instant creation) 2. All Permanent Links (Non-rented) 3. 20% of our network is internally-owned % white hat links (penalty-free, worry-free) 5. You have the ability to pre-approve all links (Could possibly delay timeframe)

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12 Premium Link Examples

13 Client Examples: March Group: $100 million dollar M&A company attacked by employee RESULT: CLEAN in 6 MONTHS

14 Client Examples: Gatehouse Academy: Largest Teen Drug Rehab in Country. 1 client out of 2200 unhappy with service RESULT: CLEAN in 4 MONTHS

15 Timeframe and Costs

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17 Full service only approvals will be needed from your team Performance only approvals will be needed from your team DIY - 1. Content writing (approximately 10 articles will be needed each month 2. Social Profile Build out (Data entry task) 3. Ongoing Social Media contribution someone who understands social media to a degree. 4. Press Releases 1 written per month + pay for distribution

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24 Reactive Reputation Management Sometimes you have to take a reactive approach your results Is it too late: Is page #1 flooded with unwanted information? Is it affecting your business? Are you sick of defending yourself when speaking to customers? Do they paint you as a devil?

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