Rising to the Top of Nashville LSM Case Study Dr. J.J. Wendel Plastic Surgery July July 2015

Transcription

1 Rising to the Top of Nashville LSM Case Study Dr. J.J. Wendel Plastic Surgery July July 2015

2 Challenge In early 2013 Dr. Jason Wendel, a plastic surgeon, started his own practice in Nashville, TN. In need of an agency that could help him compete with more established practices in the greater Nashville marketplace, Dr. Wendel came to LSM. Strategy Overview Our digital strategy was designed to showcase Dr. Wendel as the prestigious, caring plastic surgeon that he is using SEO and social media. SEO Optimize his website for competitive keywords being performed by people who are looking for the medical procedures offered by Dr. Wendel. Develop educational content to: - Use for posts on his blog, which we created - Earn links from authoritative sites related to medical specialists Build and/or optimize profiles on: - Local listing directories such as Google My Business, Yelp and Bing - Medical-related sites such as Doximity, Healthgrades and Vitals - Plastic surgery specific websites such as realself - Market-related sites such as Nashville Business Journal

3 Social Media Build unique, informative social media profiles on: - Facebook - Google+ - YouTube - Pinterest - Twitter Develop content strategies and content calendars unique to each social network. For example: - Facebook: Inspirational quotes, local non-profit promotions, product & service announcements. - YouTube: Patient testimonials & surgical procedure descriptions. Provide consultation on content that Dr. Wendel and his team can be creating in-house for social media posts: - Before & after pictures Consultation Keep Dr. Wendel abreast of other ways he can market his practice in the Nashville area: - Informed him of Nashville s Healthcare Heroes Awards & Nashville Toast of Music City and helped earn nominations via social and promotion. - Designed How to Use Instagram guide for his staff. Provide recommendations on ways he can improve his standing as a well-renowned plastic surgeon: - Recommend he answer questions posed by users on realself.

4 Competitive Keywords Results Google Organic Keyword Current Ranking Ranking Movement Plastic Surgeon Nashville 2 26 Nashville Plastic Surgeon 2 26 Breast Augmentation Nashville TN 2 14 Liposuction Nashville 3 34 Tummy Tuck Nashville 3 19 Botox Nashville 4 37 Google Local Keyword Current Ranking Ranking Movement Plastic Surgeon Nashville 2 98 Nashville Plastic Surgeon 2 98 Breast Augmentation Nashville TN 3 97 Liposuction Nashville Tummy Tuck Nashville Facelift Website Traffic 3,486 New Users High organic rankings achieved on a majority of designated keywords July users July ,486 users 525 July 2013 July 2014 July 2015 Number of new users visiting drjjwendel.com from July July 2015 that originated from the organic search results 564% Increase in new users from organic search results

5 Social Media % 2x New Organic Likes Increase in average organic post reach Twice as much traffic from social media networks to website Nominations Nominated for NHC & Nashville TMC awards Testimonial "I've really enjoyed my experience with LSM. They've created an online marketing strategy that's conducive to my needs as a plastic surgeon. My account manager doesn t disappear on me; we regularly interact and talk strategy. I know she truly cares about my success." - Dr. Jason Wendel