Strategies for the Creation of New Network Services. Naoki Uchida, PhD. October 15, 2013

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1 Strategies for the Creation of New Network Services Naoki Uchida, PhD. October 15, 2013

2 Agenda Introduction of NTT and R&D Valley of death in Service creation How we are creating new services ~ Framework and Tools Service model Work field Portfolio Three type of purpose Service factory and Cross farm(xf) Summary 1

Framework and Tools Service model Work field Portfolio

3 NTT group and R&D Fixed and Mobile operations have to be separated in regulatory reason. R&D in holding company develops and proposes cutting-edge technologies to operating companies. Holding company Group strategy R&D Fixed regional communication Mobile Int l and long- distance Data com. & SI 500+ consolidated subsidiaries 2 2

R&D in holding company develops and proposes cutting-edge technologies to

4 Strategy project for Service and Technology (SST) NTT R&D has launched SST since Aug Its mission is harmonized management of below three R&D activities for service creation. Open innovation and Tech. evaluation Engine development (core technology R&D) Service visualization(prototyping) and service trial 3

Its mission is harmonized management of below three R&D activities for service

5 Valley of death Individual product Optical parts, Devices, and Material, etc Commercial production NW infrastructure Optical access, core nodes NTT Operating Company introduction Services Core-tech. & engines Open innovation assemble feed-back Service offering (proto. and trial) Consideration of operating company matters (e.g., regulation, etc.) (rough) req. Service commercialization 1st R&D activity 2nd Service promotion activity 4

& engines Open innovation assemble feed-back Service offering (proto.

6 Service visualization ~Learning from the car development ~ Design a new concept car (new service experience & usability) Find and use good parts(new tech. evaluation and deep understanding of existing tech.) and procure them globally (global open innovation) Build a stable(core competence) chassis (carrier service-oriented) Provide a series of cars on a common chassis (architecture & platform-oriented) Other parts/components engines Service prototyping & trial Commercial use assemble promotion Chassis(=NW) 5

) and procure them globally (global open innovation) Build a stable(core competence) chassis (carrier service-oriented) Provide

7 Service model ~ A conceptual hierarchy of Services Super ordinate concepts (Super-classes) RTC Non- RTC OTT Services P2M P2P M2M MCC FMC Service Classes SIS RTC w/mc RCS OOD/OiC PUSH EMS DS Services (Instances) Com. Com. VBS+ Mashup AiR Stamper Sight Finder Anot. Conf. SaaS CaaS HEMS + RemoCon IDS Use cases Learning Foreign Tongs Set-up Appliances Remote Instructions CC Power Monitor/ Control Guide Booking Popularity Contests Domains of use cases Welfare Personal Business Family Community Energy Medical/Health Care Government Agriculture Entertainment 6

SaaS CaaS HEMS + RemoCon IDS Use cases Learning Foreign Tongs 7-5-3 Set-up Appliances Remote Instructions CC Power Monitor/ Control Guide

8 AiR Stamper AiR Stamper provides remote assisted communications for on-site workers using an ordinary videophone application. Automatic tracked AiR stamp indicates the point for action. Instructor On-site worker AS server MCU AR server AiR stamp Mgmt. 7

Automatic tracked AiR stamp indicates the point for action.

The architecture consists of cloud-based recognition engines running in parallel.

9 Sight Finder Sight Finder can assist such as visually impaired, aged, foreign, and specialneeds people using sight information. The architecture consists of cloud-based recognition engines running in parallel. Recognition Engines Object Text Video/ Picture Distributor Maker ROI* Sync. Voice Alarm Inst. Face Color *Region of Interest Location etc. Audio 8

10 Sight-X ~Sight Finder variation Docomo s commercial service, Shabette(Speech)-Concierge is a Siri-type speech recognition based Q&A service. Sight-X adds real-time image recognition capability to the above. User can get additional information of already registered object images. Tell me detail! How is its reputation? Like what? I m curious about this. 日本酒通のAさん Name 宮坂醸造真澄純米奥伝寒造り 1200( 税込 ) Caracteristics Reputation 昔ながらの日本酒の味ですがくせのない洗練された味で美味しい魚ととても合いました (40 代男性 ) Recommendation 冷蔵庫でよく冷やし魚料理と一緒に飲むと最高です! (20 代女性 ) Similar wine 先月購入した花美蔵に似た味わいです 9 9

How is its reputation? Like what? I m curious about this.

11 Iro-coco (Color indicator) ~Sight Finder variation Iro-coco is a service for color-vision deficiency people. It indicates specified color objects by displaying color signs. Multiple color objects can be simultaneously indicated as well. Normal View Deficiency view Color signs The example indicates red objects. Red Orange Yellow Green Sky blue Blue Purple 10

Multiple color objects can be simultaneously indicated as well.

12 Service Class broken down into Service instances All services(instances ) are derived from the service class Real-Time Communication with Media Conversion(RTC/w MC). Services (instances) Service class RTC w/mc AiR Stamper Sight Finder SightX The media stream is modified/processed during real-time communication with users and cloud. Iro-coco (Color Indicator) Interpreting phone interpreting a conversation in different languages simultaneously (A trial by DoCoMo) and more 11

Services (instances) Service class RTC w/mc AiR Stamper Sight Finder SightX The media stream is modified/processed

13 Architecture for RTC with Media Conversions Converged media stream A Audio Video B Contributes Additional info./ annotation with Media proc. RTC w/ MC Services Services (instances) Media proc. Enablers A Real-time Communication Platform B 12

14 Work field Portfolio The work field portfolio gives an overall view of created/creating services. It also allows combinational considerations for technologies and application domains. Use-case domain Personal Home Work City Technology Media processing HTML5/WebRTC Big data mining 13

It also allows combinational considerations for technologies and

15 HTML5/WebRTC impact on Carriers Independent from OS and machines Ability to realize similar native-applications Enabling browser based RTC 1. Possibility to restructure current OTT driven App/Contents markets 2. New business opportunity using its scale merit of One-source-multi-devices nature 3. Providing novel-ux services combining with RTC and Web 14

Possibility to restructure current OTT driven App/Contents markets 2.

16 HTML5/WebRTC applicable domain PERSONAL HOME BUSINESS CITY 15

17 Smart-TV + WebRTC Smart-TV+WebAPL market would be a potential area. WebRTC enables communication capabilities to the Smart-TV. Native APL Web APL Smartphone, Tablet Android (Google) iphone(apple) Au smart pass(kddi) D-Game(docomo) Chrome web store Firefox Marketplace Smart- TV Hikari-TV(NTT) Google TV Apple TV, itv Samsung Apps KDDI Smart TV BOX/Stick Next target 16

Native APL Web APL Smartphone, Tablet Android (Google) iphone(apple) Au smart pass(kddi)

WebRTC enables Smart-TV originated smooth communications among

18 Success Scenario The success scenario is to establish an ecosystem around carrier s Smart-TV. WebRTC enables Smart-TV originated smooth communications among users. Web apls for TV screen Users Web application developers Smart-TV development platform 17

19 Smart TV experimental environment 42 Linux BOX Full HD Streaming Applications Android dongle Push delivery Web Telephony.. Infrared remocon Monitors Speech rec. server Mother Browser server Application examples Voice/Text chat over TV Family quiz on TV Remote picture book reading Automatic alert on TV (especially for aged people) Calendar based regional event guide on TV TV watch logging and related info search (Internet) 18

server Mother Browser server Application examples Voice/Text chat over TV Family quiz on TV Remote picture

20 Service example - Remote picture book reading Picture book selection TV screen WebRTC communication Tablet w/ Wifi Reading text Interactive animation 19

21 Informative city concept Everywhere you go, you can get information you want based on your preference and situation. that can only be found there. using your own usual device. You can also generate information for someone in the same area. We aim to at Informative city, where such information services are filled with. 20

22 Wifi-LBS(Location Based Service) Wifi-LBS Wi-Fi LBS can provide wide variety of location-based services to users. HTML5 browser and small resident program* enables Wifi-LBS. LB rich contents delivery/aquisition services Ad-hoc services by mobile Wifi AP Mobile Wifi AP curator LB communication services Virtual library/ cinema theater Mobile Wifi AP Tour guide Location info. delivery Coupon push LB messaging w/ photos and voice Movement monitoring Wifi based meter reader Mobile Wifi services in train/bus 21

23 Three type of purpose This defines service visualization purpose and the work procedure. Type-I: R&D proposal incorporating near-term and maturated R&D technologies Type-II: Service visualization aimed at addressing issues on the business side Type-III: Feedback of R&D core technology development Type-III R&D core tech. development Business side Type-I Type-II Time required for commercialization 22

24 Remote Walker Remote Walker provides real-time & flexible view point video streaming like walking around in the remote site. We are trying to apply the HEVC technology to save the bandwidth. All-round video streams (Full HD/4K) Panoramic cameras #1 #2 #3 #n Source multiplexer & selector Normal view converter camera selection Free viewpoint video stream viewpoint selection IPTV+remocon Tablet/Smart Phone* * with an angle sensor 23

25 Service factory and Cross farm(xf) Service factory is a special team for rapid and agile-style service prototyping. Cross farm(xf) is a cloud based service trial environment for collaborative work with operating companies. The XF also provides APIs of R&D developed engines. Service Factory Cross farm (XF) idea coding review Prototype quality Trial quality 24

26 Summary ~ Framework and Tools [FW1] Service model Service class gives an unified architecture and enables efficient service implementation. Several service(instance)s can be derived from one service class, that enriches service ideas. [FW2] Work field Portfolio This portfolio gives an overall view of created/creating services. It allows combinational considerations for technologies and application domains. [FW3] Three type of purpose makes it clear the purpose of service visualization and defines the work procedure. [TL1] Service factory key internal organization for service visualization allowing agile prototyping [TL2] Cross farm(xf) Cloud-based environment for service trial where R&D developed engines are ready to use. 25

27 Collaborations are welcome Thank you Contact: 26

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レッドハット製品プライスリスト Red Hat Enterprise Linux 製品 (RHEL for HPC) 更新 :2015 年 4 22 レッドハット製品プライスリスト Red Hat Enterprise Linux 製品 (RHEL for HPC) 更新 :2015 年 4 22 薄紫 :3 年型番 :5 年型番字 : 新規追加変更当価格表は予告なしに変更する場合がございますのでご了承ください価格は全て税抜きでの掲載となっております新規