Solving Small-Business Challenges Sales and Marketing. Sales and Marketing: your roadmap to small-business success

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1 Solving Small-Business Challenges Sales and Marketing Sales and Marketing: your roadmap to small-business success

2 Competing cost-effectively in a crowded market Printer For small businesses, sales and marketing represents a substantial investment. The cost of printing and mailing catalogs, sending out direct mail, or placing printed advertisements eats up a large part of the annual budget. Add in a Web site with purchasing capability plus the cost of attracting new customers and managing new sales leads, and the challenge as well as the cost only increases. Technology can give you the tools you need to broaden your market reach and drive prospects quickly toward purchase, as well as help your sales force improve customer conversion rates and shorten times to sale. Solutions based on Intel technology can help you cost-effectively acquire and support more customers, and ensure your marketing programs are getting the results you want. Customer Database LAN Customer Database Printer Scanner How will adding a server help you shorten your time to sale? Turn the page to find out.

3 Extend your reach to new customers, sell more to existing ones What if you could easily reach new customers and knew exactly what they wanted to buy? And what if you knew what existing customers were and were not purchasing? Technology helps you gather this information and more. With the right technology in place, you can communicate a message to an audience, then watch for behavior based on that message. But if information is scattered across multiple desktops, sales and marketing analysis isn t easy. When you centralize information on a server-based database, you and your employees can quickly access business-wide information. With a real-time view of your customers, plus the ability to drill down on specific marketing campaigns, you can adjust your message and deliver highly targeted and appropriate content and advertising. How else can centralizing and integrating information help your business? Turn this page to find out. LAN Printer With a server at the heart of your network, users can easily share data and resources, while the server provides additional data protection and stability. Integrated Business Data Firewall What does an integrated, closedloop marketing strategy look like? Turn this page to find out. Helping your business compete and grow You may already use server technology to automate basic sales and marketing processes such as ordering, lead tracking, direct mail, and . If so, you know servers can help you reach more customers and close more sales, while saving costs associated with printing and mailing. Intel Xeon processor-based servers also support thousands of business applications that allow you to do even more to improve your marketing and sales results. One example is sales force automation (SFA), which automates and integrates customer information and the sales process so you can improve lead management and convert more leads to sales. With the right applications in place, you can easily track the customer s path to purchase, assess which marketing approaches are working, and fix or abandon strategies that aren t paying off, leading to improved return on your marketing and sales investment.

4 Improve marketing ROI Some elements of sales and marketing will never change, such as the need to identify target markets and assess campaign effectiveness. However, technology is changing the way in which sales and marketing is accomplished. With technology, businesses can use automatic data-gathering and analysis techniques to develop targeted campaigns and measure their effectiveness. Technology helps you push campaigns out quickly and adjust marketing strategies easily, so you can identify, acquire, and retain your best customers. With the right hardware and applications, marketing becomes more streamlined and effective. For instance, you can tie marketing to finance, inventory, order processing, and other systems, providing greater real-time insight into the overall effectiveness of your marketing efforts. You can also use Web and data servers to support your mobile sales force, giving them immediate access to updated leads, customer data, and product information, and enabling them to cross-sell and up-sell more effectively. 1 2 LAN 5 Web Adding , instant messaging, and a Web server allows your company to provide secure information access for employees working both inside and outside the office. Database 2 Integrated Business Data 1 2 Firewall Campaign Development Content Development Testing and Distribution Customer Response Follow-Up and Fulfillment Using your technology infrastructure for closed-loop marketing can help speed time to revenue while reducing cost of sale. Customers The basic elements are in place for an improved work environment (networks and servers, mobile and desktop computing). You re using your servers to store and integrate information and processes. Additionally, your servers support SFA and other applications that lower the costs for each lead, decrease time to sale, and improve customer service. With your new closed-loop marketing strategy, you re ready to extend your reach and improve returns on your sales and marketing investments. Basic tools for better returns To improve your sales and marketing returns, you need a solid technology infrastructure, much of which you may already have in place. Networks. You probably already have a LAN. But to meet increasing business demands, you may need to add more bandwidth. s. Depending on the applications you choose, you may need to add server capacity. The new dual-core Intel Xeon processor-based server platform gives you the ability to run more applications, support more users, and get more done in less time. In addition, advanced security and reliability features better protect your business against data loss, attacks, and system downtime. Storage. s and storage are the heart of your business, securely storing and circulating vital information and running new applications that help increase productivity, efficiency, and revenue. s. With a high-performance PC for each employee, your business can operate more efficiently, with faster analysis and reporting. With advanced memory and processing power, the Intel Pentium processor with HT Technology 1 is a cost-effective business tool that allows your employees to be more productive. Or choose the Intel Pentium D processor with two processing cores, which provides the resources to handle multiple business applications while managing other applications in the background. Mobile computing. Wireless laptop PCs and other mobile computing devices can create a more efficient, reliable, mobile workforce, in or out of the office. Intel mobile solutions come built in with the innovation, reliability, and compatibility your business needs. Intel Centrino mobile technology optimizes system performance and wireless interoperability while enabling great battery life, 2 and the new Intel Centrino Duo processors provide outstanding dual-core processing capabilities and power efficiency for intensive tasks.

5 Building for success Intel business solutions have success tailored to your business needs. built in, and Intel technology is the Choosing the industry leader means proven choice for value, flexibility, and you can also choose from thousands reliability. Intel invests more than $00 of off-the-shelf business software million annually in component and products. platform validation. With more than No wonder more than three-quarters 2,500 employees dedicated to this task of all servers shipped worldwide are in 20 facilities around the world, Intel built on Intel architecture. With Intel provides a rigorous and comprehensive technology as the foundation, you can validation program for server, desktop, grow your business at the speed and and notebook components. on the budget that make sense for Intel has well-established relationships you. Intel processor-based servers are with third-party vendors, so you can affordable to own and operate, with buy Intel product-based solutions advanced system management features so you don t need to hire full-time IT staff. You can rely on desktop systems powered by Intel to deliver the performance and productivity your business needs, while offering added security, reliability, and versatility. And, Intel delivers reliable and compatible mobile solutions with the built-in performance your employees need to be productive at work or on the go. You want the best for your business, so choose success. Choose Intel. Number of Users Small-Business Usage Models Performance High Reliability General Purpose Workgroup Support Value General Purpose Basic Low Cost File/Print Centralized Backup Firewall/Proxy Basic, Value, and General-Purpose Features, Plus: Enterprise Resource Planning (ERP) Business Analytics/Data Warehousing Basic and Value Features, Plus: Networked Accounting Customer Relationship Management (CRM) All the Basic Features, Plus: Groupware/Collaboration Database Web/ Call your Intel solution provider to find your solution with success built in. Or visit to learn how small businesses like yours are using desktop, mobile, and server solutions based on Intel technology to help enhance their sales and marketing programs. Performance/Reliability

6 1 Hyper-Threading Technology (HT Technology) requires a computer system with an Intel processor supporting HT Technology and an HT Technology-enabled chipset, BIOS, and operating system. Performance will vary depending on the specific hardware and software you use. See for more information, including details on which processors support HT Technology. 2 System performance, battery life, high-definition quality and functionality, and wireless performance and functionality will vary depending on your specific operating system, hardware and software configurations. References to enhanced performance as measured by SySMark* 200, PCMark* 2005 and DMark* 2005 refer to comparisons with previous generation Intel Centrino mobile technology platforms. References to improved battery life as measured by MobileMark* 2005, if applicable, refer to previous generation Intel Centrino mobile technology platforms. Wireless connectivity and some features may require you to purchase additional software, services or external hardware. Availability of public wireless LAN access points is limited, wireless functionality may vary by country and some hotspots may not support Linux-based Intel Centrino mobile technology systems. See for more information. Copyright 2006 Intel Corporation. All rights reserved. Intel, the Intel logo, Intel. Leap ahead., the Intel. Leap ahead. logo, Intel Xeon, Intel Pentium, and Centrino are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries. *Other names and brands may be claimed as the property of others. Printed in USA/006/SJ/PMS/PP/10K Order Number: US