CONFERENCE PROGRAMME Creativity Meets Business Conference

Transcription

1 CONFERENCE PROGRAMME 2015 Creativity Meets Business Conference

2 WELCOME FROM THE CHAIRS DEAR GUESTS AND PARTICIPANTS, On behalf of the conference organiser and host, the review committee and all CIAKL II project partners, we have the great pleasure to welcome you to the 2015 CMB Conference in Cologne, Germany. With a focus on Entrepreneurial Thinking and Acting in Creative Media Industries, the conference brings together a diverse set of stakeholders interested in linking creativity and business thinking. We believe that entrepreneurship is key to foster employability and business success in creative media industries. Freelancers, business owners, but also employees alike need to develop their entrepreneurial thinking and acting in order to be successful. Many universities and other education providers, however, still do not recognise the importance of equipping their learners with the right attitude, competencies and tools to identify, develop and exploit opportunities. Addressing the above mentioned gap, the CIAKL II (Cinema and industry alliance for knowledge and learning II) project was set up, with the main objective being to create, organise and disseminate material for entrepreneurship education in creative industries. As part of this project, the 2015 CMB conference aims to promote entrepreneurship education in creative industries and facilitate the discussion on how to best tackle the challenge of further integrating business thinking in the sector and increase the likelihood of business success. We would like to encourage you to actively participate in the discussions and use the conference day for networking and generating new opportunities. We hope you acquire new knowledge, develop your competencies and meet new people. There are many people to thank for making this conference a reality, including the organising committee, the review committee, all CIAKL II project partners as well as the international filmschule köln which opens the doors to their beautiful building for us. We are very much looking forward to fruitful discussions and wish you a successful conference and a pleasant stay in Cologne. Professor Thomas Baaken Co-chair of the conference Dr. Thorsten Kliewe Co-chair of the conference 4

3 CONFERENCE LOCATION The conference workshops will take place at the internationale filmschule (ifs) in Cologne, in a beautiful historic building located in Cologne Mühlheim. Address: ifs - international film school Schanzenstraße Köln Germany Getting Here By Car: Drive from the Cologne city center over the Mülheim Bridge or the Zoo Bridge toward Wiener Platz. At Wiener Platz on the Clevischer Ring, turn right after 500m into Keupstrasse, then left into the Schanzenstrasse. By Public Transport: Tram and Subway: Coming from either the north or the south of the city, take tramline 4 directly to the Keupstrasse stop. Coming from the east or west of the city, you can take tramlines 13 and 18 until Wiener Platz and then jump into tramline 4 directly to the Keupstrasse stop. Bus: Take bus line 152 or 153 to Keupstrasse. Then take bus line 159, 250, 260 or 434 to Wiener Platz. Train: Take the S6 or S11 until Mülheim Train Station and then take bus line 152 or 153 to Keupstrasse. 5

4 HELPFUL INFORMATION INFORMATION ON THE CONFERENCE BADGES Please wear your badge at all times to ensure access to conference sessions and events. You can pick up your badge at the registration desk. COAT CHECK Attendees can store umbrellas, coats and laptops securely and free of charge at the conference registration desk. Conference staff will be present at the coat check at all times. LANGUAGE The official conference language is English. No translation services will be available. IMAGES, VIDEOS AND SOUND RECORDING Please note that your registration to the conference implies your agreement to be filmed, recorded and photographed during the duration of the event. CELL PHONES Cell phones must be turned off during all track and workshop sessions and keynote speeches. 6

5 CONFERENCE PROGRAMME CONFERENCE REGISTRATION & WARM-UP COFFEE 9:00 9:20 The conference registration is accompanied by a welcome coffee. Please arrive early so that you can pick up your name tag and conference folder and enjoy a coffee before the start of the event. WELCOME ADDRESS 9:20 9:30 Simone Stewens ifs - international film school cologne PROJECT PRESENTATION CIAKL II 9:30 9:45 Dr. Thorsten Kliewe Münster University of Applied Sciences KEYNOTE SESSION 9:45 10:45 Teaching creativity: CIAKL Lessons Assoc. Professor Manuel José Damásio Lusófona University Linking academia and business through entrepreneurship education - the win-win-win benefits of integrating company projects in teaching Professor Thomas Baaken Science-to-Business Marketing Research Centre at Münster University of Applied Sciences COFFEE BREAK 10:45 11:15 7

6 CONFERENCE PROGRAMME TRACK PRESENTATIONS 11:15 12:45 Creative-traditional sector cooperation for innovative blue and green growth: case study from the South Baltic Sea Region Laima Gerlitz WORKSHOP 11:15 12:45 Do I make films or do films make me? Jorge Paixão da Costa PIXAR s collective creativity: new ideas to manage an incredible successful creative company Professor Armando Fumagalli Le@d 3.0 Academy: Developing soft e-leadership skills Arno Meerman LUNCH BREAK 12:45 14:00 8

7 CONFERENCE PROGRAMME TRACK PRESENTATIONS 14:00 15:30 Startup or corporate? Future career path of media students in Germany Rabea Laugemann, Christopher Buschow, Professor Beate Schneider WORKSHOP 14:00 15:30 Tools and methods for transforming an idea into a business model Dr. Thorsten Kliewe 3D BizScapes increase decisionmaking competence in business Assoc. Professor Christopher Wickenden Concepts for teaching entrepreneurship Mihai Melonari COFFEE BREAK 15:30 15:45 DISCUSSION PANEL 15:45 16:45 Stimulating employability and business success in the creative media industries: challenges and opportunities Moderated by: Assoc. Professor Manuel José Damásio CLOSING SESSION 16:45 17:00 9

8 CONFERENCE ORGANISER & HOST CONFERENCE ORGANISER Science-to-Business Marketing Research Centre at Münster University of Applied Sciences The Science-to-Business Marketing Research Centre is world recognised for its approach to Science-to-Business Marketing. Since its foundation in 2002 the centre researches and develops new knowledge, models and tools in the wider field of (academic) entrepreneurship, university-business cooperation, innovation and technology transfer. The research centre is highly experienced in project-delivery for all stakeholders of the research and innovation ecosystem: governments, HEIs, business and UBC intermediaries, such as TTOs, incubators and science parks. CONFERENCE HOST ifs internationale filmschule köln The ifs internationale filmschule köln is a recognized full study and further education institution serving aspiring media professionals. On the initiative of the NRW state government and the Film- und Medienstiftung NRW the school was founded in 2000 as a non-profit company, the Film- und Medienstiftung being the sole principal partner of the ifs. The ifs is consistantly ranked as one of the best film schools in Germany, based on its outstanding student support, excellent teaching and project work, and active festival participation, including a Student Academy Award in 2012 as a crowning so far. 10

9 ABOUT THE CIAKL II PROJECT ABOUT CIAKL II Cinema and Industry Alliance for Knowledge and Learning is a project co-funded by the European commission under the programme Knowledge Alliances. CIAKL II addresses the need to foster business and entrepreneurship skills in students and professionals in higher education while considering the challenge of aligning industry s needs and expectations with academia s creativity and innovation potential. Pragmatically, this initiative aims both at delivering the resources to be used when promoting business and entrepreneurship skills and a brokering platform bridging the gap between industry s demands and academia s potential. OBJECTIVES The expected results of this project are an objective and measurable increase of the integration of academic and professional skills produced, an increase in teachers and staff mobility between consortium organizations, the production and dissemination of teaching materials on entrepreneurship and innovation between consortium members and the actual provision of b-learning based training and the design of dedicated curricula and content. LATEST TECHNOLOGIES. The creation of a cross European network of schools and organizations focused on promoting entrepreneurship teaching and research in the areas of arts and media and in reinforcing the linkage between training in these areas and the promotion of new business and activities in the areas of the creative industries. GREAT NETWORK. The production of training and research resources and materials dealing with entrepreneurship and arts. The aggregation around this network of a set of relevant schools, organizations and experienced professionals and academics that deal with entrepreneurship in the fields of the arts and media. NEW OPPORTUNITIES. The association between the seminars to be implemented and the materials to be produced and disseminated. STAY IN TOUCH. The reinforcement of the importance of the Creative Industries to the economic and social development in Europe. CIAKL II GOALS AND STRATEGIES INNOVATIVE IDEAS. The reinforcement of entrepreneurship as a relevant subject in the domains of arts and media disciplines. SUCCESSFUL PROJECTS. The introduction and teaching of entrepreneurship at the higher education level in the areas of arts and media in Europe. The bridging of the gap between art s skillsets and business skillsets. 11

10 PROJECT PARTNERS Lusófona University (cicant) cicant.ulusofona.pt Münster University of Applied Sciences (Science-to-Business Marketing Research Centre) Tallinn University VIA University College (The Animation Workshop) Madrid Network Ukbar Filmes NOS AVID 12

11 ORGANISED BY HOSTED BY