Marketing. An Hour a Day

Transcription

1 Brochure More information from Marketing. An Hour a Day Description: If the idea of starting an marketing campaign overwhelms you, the authors of Marketing: An Hour a Day will introduce you to marketing basics, demonstrate how to manage details and describe how you can track and measure results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute an marketing campaign in just one hour a day. When you feel comfortable with the basics, learn how to use video and audio enabled , implement tools like mobile devices and leverage social networks. Contents: Foreword. Introduction. Chapter 1 Understanding Marketing Today. How We Got Here. What Means to Your Audience. The Five Types of . Understanding the Economic Impact of . Chapter 2 The Five Critical Elements of Every You Create. Creating Brand Impact.Adding Intelligence to Your Design. Driving the Purchase. Creating Transactional/Service Messages. Adding Viral Marketing Elements. Chapter 3 Getting Ready to Build Your Marketing Efforts. Aligning Your Strategy with Your Tools. Evaluating Vendors. Organizational Readiness: Resources Required for Success. Budgeting for the Future. Justification: Selling Your Boss on the Return on Investing in . Chapter 4 What Happens Once You Send Your . Defining the Analytics Framework. What to Do If Something Goes Wrong.

2 Revisiting Your Budget. The Marketing Database and Future Multichannel Efforts. The Top Five Ways You Can Mess Things Up If You Are Not Really Careful. Chapter 5 Eight Key Drivers of Your Campaign 77 Key Driver 1: Address Acquisition. Key Driver 2: Creative/Copy. Key Driver 3: Making the Data Work. Key Driver 4: Multichannel Integration. Key Driver 5: Technology (Delivery, Deployment, and Design). Key Driver 6: Reporting/Analytics. Key Driver 7: Privacy/Governmental Control. Key Driver 8: Reactivation. Chapter 6 Preparing Your Marketing Strategy. Week 1: Preparing Your Resource Arsenal. Week 2: Building the Blueprint for Success. Week 3: Counting Down to Go Time. Week 4: Testing Your Way to the First Campaign. Chapter 7 Month 2: Ensuring Success as You Launch Your Campaign. Week 1: Sending Your First Campaign. Week 2: Creating a Plan to Optimize Your Results. Week 3: Measuring s Impact on Other Channels. Week 4: Promoting Your Results Within Your Organization. Chapter 8 Month 3: Adding Bells and Whistles. Week 1: Using as a Feedback Tool. Week 2: Creating Video- and Audio-Enabled s. Week 3: Creating Mobile . Week 4: Creating Social .

3 Chapter 9 Getting Ready for Year 2 and Beyond. Iterative Financial Analysis: Analytics Over Time. ESP Refresh: Evaluating Your ESP and Technology Partners. Assessing Future Trends. Journey On. Appendix A Vendor Resource List. Associations, Events, and Publications. Service Providers. Delivery Service Providers and Reputation and Accreditation Management Services. Market Research, Agencies, and Consultants. Technology Vendors. Web Analytics Vendors. Appendix B Checklists. Design. Code QA Testing. Glossary. Index. Ordering: Order Online - Order by Fax - using the form below Order by Post - print the order form below and send to Research and Markets, Guinness Centre, Taylors Lane, Dublin 8,

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