WHY HIRE A FULL-SERVICE AGENCY

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1 WHY HIRE A FULL-SERVICE AGENCY So, you ve decided to dip your toes in the water and throw your business into the digital mix? With so many different web development companies and digital marketing experts out there, how do you make the best choice for your business goals?

2 Businesses typically feel comfortable hiring professional accountants or legal advice, but shy away from working with reputable marketing agencies to cut costs. The truth is, professional marketing services can have a massive impact on the amount of business you receive. In our ever-evolving digital world, hiring a reputable and knowledgeable digital marketing agency is crucial to your brand reputation, customer service, and overall return on investment. It s important to work with an experienced marketing agency that understands how to reach targeted customers and optimize your online presence.

3 Maintaining a consistent brand in the digital world is a priceless benefit of hiring a full-service marketing agency. Your brand is everything that customers associate with you when they think of your business. This being said, cohesiveness across all platforms and within your messaging is crucial if your social media platforms send different messaging than your website, the customer will be confused and your brand and the identity of your business will be lost. An agency that has complete in-house capabilities is better able to manage your brand image and work around a marketing strategy aimed at reaching your goal (i.e. branding, reputation management, sales). For instance, social media experts can work side-by-side with graphic designers to create shareable information that will increase engagement on social media and/or improve your SEO rankings.

4 Hiring a full-service marketing agency for your web development needs also provides endless benefits. Small web design companies may be able to design an aesthetically appealing website; however, in order to benefit your online presence, help you obtain conversions, and show up in organic search results, you ll need more than just a good looking website. In order for your website to appear in search results, you need to speak Google s language. A full-service marketing agency provides more than just coding when developing your website. Since these agencies have SEO and marketing experts, they can design and develop a website that has high quality content, effective call to actions, and valuable SEO tools. These benefits will make your website go much further in the digital sphere.

5 Often, businesses believe hiring a fullservice marketing agency will be a more expensive choice than only hiring out a few services. In reality, this isn t the case. When piece-meal work is contracted out to many different service providers, it often needs to be re-done by the experts due to brand inconsistency or low-quality work. By working with a full-service marketing agency, you ll save money by working with a single company instead of hiring out different projects to multiple people. The quality of the work you will receive will be greater and all of your marketing efforts will be strategically in line with your objectives.

6 Our team of industry pros pride themselves on delivering strategic marketing campaigns across all channels for our clients. We d be happy to assist you with your marketing needs. Whether you re looking for a new website, corporate branding, or digital marketing, get in touch and find out what we can do for your business. Request a quote on our website today and find out what we can do for you. New Wave Media Inc. Bay 5, th St. SE Calgary, AB T2H 2H9 info@new-wavemedia.com Phone: Fax: Web: new-wavemedia.com