SEO Segmentation Strategy - It Works
|
|
- Daniel Pierce
- 3 years ago
- Views:
Transcription
1 Marketing 2.0: Segmentation strategies that revolutionize ROI
2 Speakers Hallie Mummert Editor in Chief Target Marketing Luc Vezina Director of Strategy & Product Management GOT Corporation Reggie Brady President Reggie Brady Marketing Solutions Brent Laderoute Director of Advertising West49 Inc.
3 Marketing Effectiveness sent to in-house list has the greatest results Source: ad:tech, Year End Survey, December 2003 & December Methodology: The two surveys draw from ad:tech attendees and newsletter recipients (290 in 2004 and 264 in 2005). The audience is not representative of all marketers, as the show is slanted towards online marketing and its practitioners making it an interesting sample.
4 Some more stats They want it via 61% prefer to receive marketing materials via They ll open your 77% will open marketing s from trusted sources They ll respond to what is relevant: 76% want to receive relevant marketing s You ll drive repeat business: 67% more likely to visit your website after opening a marketing Source: MarketingSherpa, Marketing Benchmark Survey, November 2006
5 What has changed? Why? Falling open and response rates Source: MarketingSherpa, Marketing Benchmark Survey, November 2006 Methodology: This fifth annual survey was opened to selected MarketingSherpa reader lists on Oct. 26 and closed on Nov. 1, ,637 total responses were collected from marketers (2,492) and employees at agencies/esps working with (1,145).
6 Reason 1 New Definition of SPAM SPAM 1.0 I did not opt-in for this SPAM 2.0 This isn t relevant and/or I don t trust the sender
7 Reason 2 Deliverability is increasingly complicated
8 ISP Filtering
9 Marketing 2.0: Relevance & Trust Marketers can focus on marketing ESPs provide the tools and technical support
10 Marketing 2.0 One-to-many vs. One-to-one
11 marketing is direct marketing Each dollar spent on direct marketing yields, on average, a return on investment of $ compared to $5.29 for non-dm advertising. From the 2006 Direct Marketing Association annual report
12 Tactics Targeting Building trust Deliverability
13 Marketing 2.0 Segmentation best practices Regina Brady (203)
14 Segmentation starts with Sign up
15 Sign up strategies Make sign-up visible and above the fold on your home page Best practice: At a minimum collect address, name, postal address, and delivery preference (text or HTML) Registration form tips Restate benefits Make it vertical Shaded yellow backgrounds on mandatory fields Include a link to your privacy policy Don t ask for their entire life history
16 Make it short Short form had 70.5% conversion Long form had 48% conversion Netline - an interactive services provider Prospecting offered free white paper Tested short and longer landing page. Source: ClickZ,
17 Use a preference center Change contact frequency, interests, format
18 Use a preference center
19 Use a preference center Linkable from s Unsubscribe saves
20 Ongoing profile capture
21 Ongoing profile capture I liked having my information displayed directly in the
22 Ongoing profile capture
23 Segmentation a 4-step plan
24 Segmentation works! Report on offer segmentation Topica reported to MarketingSherpa
25 Segmentation works! Report on offer segmentation Topica reported to MarketingSherpa
26 1. Initial List Analysis Organize your list into segments Type - repeat customers, offline customers, leads Source - site sign-ups, contest registrants, co-registration programs, appended names, etc. This takes time to set up, but should pay big benefits. You ll identify most productive groups.
27 2. List analysis by start date New subscribers more likely to interact within first 30 days; another drop-off at 60 days and then levels out Should you have a welcome series? Informz, as reported by MarketingSherpa
28 Example of recency analysis RedHat (provider of Linux & open-source technology) has monthly Customer Advisor newsletter for purchasers of their services. Saw fatigue in results Changed to a life-cycle content approach based on recency of purchase. Open rates soared to 60% BtoB Marketer Insight 12/1/05
29 3. List analysis Profile Data Provided by subscriber during registration Provided as result of surveys Offline data you maintain or overlay Response Data click-throughs Post-click info collected on site Abandoned purchases Amount spent
30 What to use segmentation attributes JupierResearch Executive Survey
31 Profile segmentation Content based on type of pet owned
32 Profile segmentation Women s accessories to females generated 30% higher sales MarketingSherpa 11/21/05
33 Profile segmentation Best customers
34 Profile segmentation Identified 3 segments: 1. Browsed site 2. Added an item to the shopping cart 3. Did nothing Sent follow up Jupiter webcast 19x lift in revenue per for those who put item in shopping cart Browsers had a 10x lift
35 Effective Segmentation Quill Segment by 3 business sectors (content) Government, education, business Segment by customer activity (offers & strategy) Web-reactivation, Quill reactivation, channel migration, retention versions each week If in retention group, strategy is to increase average order size Results: Clickthroughs: 2% - 10% Conversions: over 30%!!! Cross-channel customers spend 7x more than single channel customers!
36 4. Inactive Analysis By activity or inactivity Look at a 4 to 6 month timeframe for non-clickers Average inactive rates are in the 30% to 50% range Some may not see your s because they are being blocked or filtered Some may not see your s because they are in a bulk folder Others are just inactive Set a strategy in place to reactivate them For bounces and other undeliverables consider append or change of address
37 Reactivation inactive buyer
38 Reactivation inactive buyer
39 Reactivation BMW
40 Reactivation Dell
41 Confirm Subscription About 30% of subscribers were not getting their newsletters Spam complaints had resulted in blocks Re-confirmed permission for entire list Results: List went from 33,636 to 4,510 Spam complaints went from.51% to zero Opens went from 25.2% to 53.1% Clicks did NOT change! Direct 7/5/06
42 R previous respondents Greenbriar hotel decided to offer a $100 room discount Average results (CTR 14.6%) 3 weeks later decided to r those who clicked but did not book Less than 1,000 s sent Got bookings for 125 room nights ($75,000) within 48 hours Marketing Sherpa 1/12/06
43 Clicked but didn t purchase Segments don t have to be large #1 #2 Marketing Sherpa 1/12/06
44 R #1 sent 53, % opens #2a sent to opens (12,500) 46.7% open rate & 12.8% CTR #2b sent to non-opens. 11% opens & 6.3% CTR Source: WOMMA Summit 5-06
45 Use Case: West49 About West 49 Inc West 49 s Segmentation Strategy
46 West 49 Inc. West49 Inc. is a multi-banner specialty retailer West 49 offers apparel, footwear and accessories related to skateboarding, snowboarding, and surfing, as well as the music industry The Company primarily targets "Generation Y" customers (ages 10 through 18)
47 West 49 Inc. West49 Inc. operates over 115 stores in nine provinces, under the banners West 49, Billabong, Off The Wall, Amnesia/Arsenic, D-Tox, and Duke's Northshore Ecommerce site
48 West49 Marketing 1.0 Challenges: Previously using In-house system Segmentation limited to geo-targeting by province Limited features Young, web-savvy demographic
49 West49 Knowledge is power Solution: Utilize advanced Marketing tool Segmentation painlessly implemented Powerful analysis tools Seamless integration other marketing systems
50 West49 Marketing objectives Increase traffic to retail locations Integrate with other Marketing programs Build online community Bridge to e-commerce (boardzone.com)
51 West49 The ROI of relevance Results : Steady increase in open rates, 20-90% across segments CTR increased over 100% in specific segments Greatest impact in loyalty member segments
52 Making a difference Metrics that matter to e-marketers vs. executives What is the ROMI? Can marketing drive retail sales?
53 West 49 - Holiday 06 Targeted to Loyalty Members segment Compared to control group UPT (Units Per Transaction) increase of 9.9% 10% increase in store visits Vs. Control group
54 Gather and groom Registration Collect basic Demographics info: Gender, Age Geographic info important How much is too much? Tell them why you want to know (new to West49 form, mid-march)
55 Segmentation Make it personal Combining Personalization and segmentation, powerful combo Geo-target to province/state or city Sorry guys! I can t make it this weekend Paul, Male, 17 years old Skater, Hamilton, CA
56 Segmenting Brief the team Best Practice, define your specific audience(s) segment Create an calendar, don t over or under Use Dynamic segments when possible Utilize Dynamic Design
57 Dynamic design Helpful to maximize resources for messages with minor differences Create a single template Customize content based on dynamic segments Integrate multiple sources of content
58 Split Test The phrase that pays Use random sample from list Create static segments to test Dramatically increases Open Rates and CTR
59 Split Test The phrase that pays GROUP A: GROUP B: West49 News: Hey [Contact.First Name], Gr8 Gifts, 3 Contests,Online Flyer Hey [Contact.First Name], 1 week left to Enter to Win you Wishlist After 24 hours: Test Group A: After 24 hours: Test Group B: Open Rate % Open Rate % CTR % CTR %
60 Activity based segmentation Utilize results from previous messages second-chance to get important messages out Follow-up s based on click-throughs
61 Survey says Use surveys to define new attributes Get info that you didn t at registration New products, services, etc.
62 Self-managed mailing Put the customer in the drivers seat Describe the type of info they can expect Estimate the frequency of each mailing type Don t give them too many options
63 Integrate with CRM data Import info from CRM systems, Website Registration Analyze, find similarities in contacts Divide into new groups (segments)
64 Summary Start with the basics Keep segmentation in mind at each step Different segments require different strategies Utilize dynamic design Allow the user the opportunity to define their own segment Look for unique attributes in your data sources
65 Question and answer
66 For more information related to today's webinar, please visit:
Leaving Money On The Table
10 Ways Retailers Are Leaving Money On The Table Page 1 Let s face it: gaining and retaining customers can often feel like a high stakes match. What s the right balance between what you ll give in the
More informationGuide to B2B email marketing. Part Four: Effective Email Reporting
Guide to B2B email marketing Part Four: Effective Email Reporting Introduction Effective email reporting One of the key benefits of using email for marketing campaigns is the speed of getting the right
More informationBoost Email Relevancy with Dynamic Content. Using Dynamic Content for Advanced Personalization & Customization
Boost Email Relevancy with Dynamic Content Using Dynamic Content for Advanced Personalization & Customization 1 Boost Conversions with Dynamic Content 5/2013 Introduction In this paper we ll discuss using
More informationGetting it Right with Email Marketing
Getting it Right with Email Marketing 1 1 Getting it Right with Email Marketing Prepared by: Patrick Zuluaga PMZ Marketing M: 0403 436 889 F: 02 4388 9164 E: patrick@pmzmarketing.com.au W: www.pmzmarketing.com.au
More information10 Online Marketing and Email Trends Guaranteed to Increase Your Success
10 Online Marketing and Email Trends Guaranteed to Increase Your Success Reggie Brady reggie@reggiebrady.com (203) 838-8138 Regina Brady 2011 all rights reserved Agenda Benchmarks and how do you rate?
More informationEmail reactivation. Best practices guide
Email reactivation Best practices guide Win your customers back! According to a recent Marketing Sherpa report, up to 75 percent of email subscribers are inactive, with retail brands attaining the highest
More informationUtilizing Email Metrics to Build your Business Case and Enhance Performance
Utilizing Email Metrics to Build your Business Case and Enhance Performance Simms Jenkins Founder & Principal BrightWave Marketing & EmailStatCenter.com sjenkins@brightwavemarketing.com 404.888.0133 www.brightwavemarketing.com
More informationThe Cost of Lazy Email Marketing
The Cost of Lazy Email Marketing Listrak s Email Marketing Best Practices Webinar Series: June 17, 2009 Visit www.listrak.com/resources.asp to view other webinars on demand after today s presentation.
More information2011 Report on Email Best Practices
2011 Report on Email Best Practices Richard J. Scholl May 19, 2011 KEY FINDINGS FROM 2011 EMAIL MARKETING BENCHMARK REPORT Once again for the fifth consecutive year this is an attempt to distill key findings
More informationSoftware Solutions Digital Marketing Business Services. Email Marketing. What you need to know
Software Solutions Digital Marketing Business Services Email Marketing What you need to know Contents Building Your Email List 1 Managing Your Email List. 2 Designing Your Emails 3 Branding Your Emails.....
More informationMANAGING YOUR EMAIL LIST
MANAGING YOUR EMAIL LIST Ensuring you reach the right people at the right time with a relevant message. 866.915.9465 www.delivra.com 2013 Delivra Professional Email Marketing Software and Consulting 2
More information20 Quick Tips for Improving Your Email Marketing Programmes
20 Quick Tips for Improving Your Email Marketing Programmes June 25, 2008 Presenter: Paul Bates UK Managing Director, StrongMail Systems 1 Agenda Introduction Best Practices Overview 20 Quick Tips About
More informationTop Tactics to Improve Email Relevancy and Deliverability. Sponsored by
Top Tactics to Improve Email Relevancy and Deliverability Sponsored by Introductions Sergio Balegno, Director of Research MarketingSherpa / MECLABS Primary Research @SergioBalegno Jeffrey Rice, Research
More informationBest Practices for Email Marketing. Monday, March 8, 2010
Best Practices for Email Marketing Monday, March 8, 2010 Fishbowl Cocktail Facts 10 years old, 130+ employees Alexandria, VA based Product Suite includes Email Marketing, Social Media Integrations and
More informationDo You Know Your Email Marketing?
Knowledge Guide: Do You Know Your Email Marketing? Analysis of the Email Marketing Quiz virtualroi May 2010 by: Sally Lowery Online Marketing Manager Analysis of the Email Marketing Quiz The virtualroi
More informationThe Fundamentals of B2C Marketing Automation for Effective Marketing Communications
The Fundamentals of B2C Marketing Automation for Effective Marketing Communications Mark Patron February 2013 Email and Website Optimisation Introduction Marketing automation is a process that uses insight
More informationHow to Increase Your Email Marketing Recovery Rate
Email Marketing Ambition Digital Carly Rodgers Open Rates The number of email opens divided by the total number of emails sent Open Rates Q. 1 What open rates do you experience? Click Through Rates The
More informationEMAIL MARKETING REFRESHES
WHITE PAPER 7 EMAIL MARKETING REFRESHES 7 EMAIL MARKETING REFRESHES The success of an email campaign can be determined by a variety of key performance indicators (KPIs): open ratio, click through ratio,
More informationBetter Email Marketing: Making Sure Your Messages Get Read & Acted On
Better Email Marketing: Making Sure Your Messages Get Read & Acted On Better Email Marketing What to Know Where to Start What to Watch Out For Information You Need to Gather About Your Audience How to
More informationdatatrac Want to maximize your online ROI? ABOUT datatrac you ve come to the right place.
ABOUT datatrac Datatrac is a leading ASP of hosted e-mail marketing software that allows permission-based marketers to manage, send, track, and grow their e-mail campaigns. Leading marketers have incorporated
More informationCommuniGator. Email List Building
CommuniGator Email List Building Building and growing your email list You could have the best creative, a compelling subject line and the most irresistible call to action, but if you haven t thought about
More informationTable of Contents. Copyright 2011 Synchronous Technologies Inc / GreenRope, All Rights Reserved
Table of Contents Introduction: Gathering Website Intelligence 1 Customize Your System for Your Organization s Needs 2 CRM, Website Analytics and Email Integration 3 Action Checklist: Increase the Effectiveness
More informationIntroduction 4 Overview of Swiftpage Connect Features 4
1 Table of Contents Welcome to Swiftpage Connect Introduction 4 Overview of Swiftpage Connect Features 4 Weekly Checklists 6 Week 1: Test Drive Attend a Demo 8 Swiftpage Connect Tools 8 Add contacts for
More information6 TOP TIPS FOR IMPROVING YOUR DELIVERABILITY BROUGHT TO YOU BY
6 TOP TIPS FOR IMPROVING YOUR DELIVERABILITY BROUGHT TO YOU BY INTRODUCTION What s the point in sending awesome email campaigns if they don t reach your recipients? Answer? None whatsoever! That s why
More informationEmail testing EFFECTIVE TESTS FOR EVERY METRIC OF AN EMAIL CAMPAIGN
Email testing guide EFFECTIVE TESTS FOR EVERY METRIC OF AN EMAIL CAMPAIGN GUIDE TO TESTING YOUR EMAIL MARKETING CAMPAIGNS The savvy email marketer knows that to maximize email marketing ROI, testing is
More informationBest-Practice Email Marketing And How to Integrate It with All Marketing Channels
Best-Practice Email Marketing And How to Integrate It with All Marketing Channels March 29, 2012 Why email marketing? Provides the highest return-on-investment Direct Marketing Assoc.: email marketing's
More informationTrends & ideas for success CRM & Email marketing
Trends & ideas for success CRM & Email marketing Michael Leander michael@michaelleander.me @michaelleander < Twitter Facebook/Linkedin Michael Leander 1 Email not so dead after all... (tell your friends
More informationECM 210 Chapter 6 - E-commerce Marketing Concepts: Social, Mobile, Local
Consumers Online: The Internet Audience and Consumer Behavior Around 75% (89 million) of U.S. households have Internet access in 2012 Intensity and scope of use both increasing Some demographic groups
More informationDefine, Benchmark, Evaluate: A Guide to Assessing Your Email Marketing Performance
WHITE PAPER Define, Benchmark, Evaluate: A Guide to Assessing Your Email Marketing Performance Define, Benchmark, Evaluate: A Guide to Assessing Your Email Marketing Performance As marketers, we wear many
More informationMass customization: The next step in the evolution of email marketing. www.campaigner.com
Mass customization: The next step in the evolution of email marketing www.campaigner.com Introduction Studies and statistics continue to support the fact that email remains the top performer among all
More informationNurture Registrants with Triggered Email Follow-up
Nurture Registrants with Triggered Email Follow-up Will Schnabel VP Business Development, Silverpop wschnabel@silverpop.com Twitter: @wschnabel Silverpop 1400+ customers, 2000+ brands Email Marketing and
More informationEcommerce Customer Acquisition:
Ecommerce Customer Acquisition: Tips for Acquiring Subscribers Who Will Become Loyal Customers by Donna Fulmer, Listrak Marketing Communications and PR Manager May 2013 With 55% of marketing professionals
More informationProfessional Diploma in Digital Marketing Module 4: Email Marketing Version 5.0 Lecturer: David Maher
Professional Diploma in Digital Marketing Module 4: Email Marketing Version 5.0 Lecturer: David Maher David Maher Product & ecommerce Manager with Scope Ophthalmics 10+ Years experience in Digital Marketing
More informationEmail Marketing Evaluation
Knowledge Guide: Email Marketing Evaluation How well is your email marketing performing? virtualroi May 2009 by: Sally Lowery Online Marketing Manager Email Marketing Evaluation Think back on your email
More informationHOW WIN B2B EMAIL MARKETING. A Guide to Achieving Success. by Adam Q. Holden-Bache
HOW WIN at B2B to EMAIL MARKETING A Guide to Achieving Success by Adam Q. Holden-Bache HOW WIN at B2B to EMAIL MARKETING by Adam Q. Holden-Bache TABLE OF CONTENTS Contents Part One: B2B Email Strategy:
More informationCustomer data management strategy
Customer data management strategy By Dave Chaffey Inside you will learn: How do we assess the value of our email addresses? How developed is our data management strategy? How do we audit our current quality
More informationBENCHMARK REPORT. Research and insights for engaging email subscribers EXCERPT
BENCHMARK REPORT Research and insights for engaging email subscribers EXCERPT 2012 Email Marketing Benchmark Report Research and insights for engaging email subscribers Author W. Jeffrey Rice, Senior Research
More informationBuild More Loyal Customers with Email Marketing. Email Marketing from Constant Contact
Email Marketing from Constant Contact Build More Loyal Customers with Email Marketing Constant Contact, Inc. 1601 Trapelo Road, Suite 329 Waltham, MA 02451 www.constantcontact.com Experts agree and evidence
More informationCreating a Personalized Email Experience with Dynamic Content
Creating a Personalized Email Experience with Dynamic Content What is Dynamic Content and Why Use it? Dynamic content uses the demographic, preference, transactional, and behavioral data that you hold
More informationMCH Channel_e Email Best Practices for Marketers
MCH Channel_e Email Best Practices for Marketers Best Practices for Marketers Communicating with your prospects and customers through email is a popular channel that provides almost immediate response.
More informationcharity organisations
Email marketing for charity organisations A quick guide to planning your email campaign Contents 01 02 03 04 05 06 08 09 10 11 Why email marketing? Setting a plan Growing your list Structure, design and
More informationEmail Relevance: Three effective tactics to engage subscribers. W. Jeffrey Rice Adam T. Sutton
Email Relevance: Three effective tactics to engage subscribers W. Jeffrey Rice Adam T. Sutton Introductions W. Jeffrey Rice Senior Research Analyst, MarketingSherpa Email: jeffrey.rice@meclabs.com Twitter:
More information30-Day Starter Guide to Email Marketing
{ 30-Day Starter Guide to Email Marketing { Introduction If you are new to email marketing or to using an email marketing service, we created this 30-day starter guide with you in mind. This guide will
More informationEmail Marketing: Get Personal with Your Customers
Email Marketing: Get Personal with Your Customers June 2008 Page 2 Executive Summary This report identifies best practices in email marketing personalization by isolating the strategies, technologies,
More informationThe Power of Email Marketing
The Power of Email Marketing Connect. Inform. Grow. Copyright 2008 Constant Contact Inc. Introduction This presentation has three parts Connect, Inform, and Grow Connecting to build customer relationships
More informationBoost Profits and. Customer Relationships with. Effective E-Mail Marketing
Boost Profits and Customer Relationships with Abstract E-mail marketing is experiencing dramatic growth as marketers in virtually every industry begin to take advantage of this powerful technique that
More informationMake Your Email Newsletter Smart and Then Watch it Work
Make Your Email Newsletter Smart and Then Watch it Work A StreamSend Whitepaper Topics covered Why Email Newsletters Strategy List Growth Design Best Practices Content Development Testing and Sending Delivery
More informationNC STATE EMAIL MARKETING BEST PRACTICES
NC STATE EMAIL MARKETING BEST PRACTICES Email Marketing Terminology SENT EMAILS This is the number of emails you sent. It is necessary to know this number in order to calculate other subsequent performance
More informationEmail marketing for. car dealerships A quick guide to planning your email campaign
Email marketing for car dealerships A quick guide to planning your email campaign Contents Why email marketing? 01 02 03 04 05 06 08 09 10 11 Why email marketing? Setting a plan Growing your list Structure,
More informationMulti-Channel Benchmarking Guide H2, 2012. March 2013 Version 1.1
Multi-Channel Benchmarking Guide H2, 2012 March 2013 Version 1.1 Contents Introduction... 4 Key Trends... 5 Key Trend Details... 5 Overview... 9 Deliverability... 9 Analysis... 10 Hard Bounce Rate... 10
More informationEm@il Marketing integration and automation tactics that lift conversions and boost ROI.
Em@il Marketing integration and automation tactics that lift conversions and boost ROI. How to successfully incorporate social, video, remarketing and marketing automation into your Email Marketing strategy.
More informationTHE STATE OF EMAIL MARKETING BY INDUSTRY
THE STATE OF EMAIL MARKETING BY INDUSTRY January 2016 The State of Email Marketing by Industry 2016 The State of Email Marketing by Industry 2016 1 2 CONTENTS Executive Summary and Key Findings Foreword
More informationMarketing Tactics Through Which Marketers and Ad Agencies Worldwide Create a Personalized Customer Experience 72.20% 58.40% 56.00% 53.
E NEWSLETTERS: MORE RELEVANT THAN EVER Angela Schneeman, High Point Creative With all the newer forms of communication like Facebook, Twitter and RSS feeds, it s easy to overlook one of the most effective
More informationEmail Marketing for Small Businesses
Email Marketing for Small Businesses By Karen Talavera President, Synchronicity Marketing March 2007 2007-2009 All Rights Reserved Why Email? Understanding the power of the medium Understanding the power
More informationBest Practice Data Collection for Marketers
Best Practice Data Collection for Marketers 15 ways to streamline your sign up process For more information please contact clients@adestra.com or call +44 (0)1865 24 24 25 1 Best Practice Data Collection
More informationMaking Co-Registration Convert A Guide to Getting Started
Making Co-Registration Convert A Guide to Getting Started Making Co-Reg Convert: Page 1 Making Co-Registration Convert: A Guide to Getting Started Part 1: Is Co-Registration for You? Online media is back
More informationEmail Marketing Strategy Guide NewZapp.co.uk - 2007. Introduction. Where are you now?
Email Marketing Strategy Guide NewZapp.co.uk - 2007 Introduction In recent years Email Marketing has seen huge growth in the UK and worldwide. In this document we ll look at the key areas of an Email Marketing
More informationEmail Marketing Basics
Email Marketing Basics Email Marketing Basics Background Since 1994, Visual Data Systems has been a leader in: Website Design Software Integration Search Engine Optimization & Marketing Technology Consultation
More informationEmail Signup Best Practices
Email For Advocacy and Community Organizing: Basics, Essentials, and Best Practices Email Signup Best Practices These training materials have been prepared by Aspiration in partnership with Radical Designs
More informationMARKETING AUTOMATION REFERENCE GUIDE
MARKETING AUTOMATION REFERENCE GUIDE MARKETING AUTOMATION REFERENCE GUIDE TACTIC DESCRIPTION PAGE NEWSLETTER & SUBSCRIPTION SIGN-UP FORM WELCOME RESPONSE AUTOMATED EMAIL ACQUIRE OPT-IN FROM PAST PURCHASERS
More informationTurbocharge Your Email Marketing Through Better Transactional Messages
Turbocharge Your Email Marketing Through Better Turbocharge Your Email Marketing Through Better How to Use Everyday Transactional Emails for Greater Customer Experiences and More Revenue $ option #3 option
More information1. Introduction...3 2. Email Deliverability-Benchmarks...4 2.1. Working with Your Service Provider...4 2.2. Email sent...4 2.3. Email delivered...
1. Introduction...3 2. Email Deliverability-Benchmarks...4 2.1. Working with Your Service Provider...4 2.2. Email sent...4 2.3. Email delivered...4 2.4. Bounces....4 2.5. Email unsubscribe requests....5
More information31 Examples of how Microsoft Dynamics CRM Integrates with Marketing Automation
31 Examples of how Microsoft Dynamics CRM Integrates with Marketing Automation Manage Email Campaigns In-House 1. Quickly Design Emails Save time creating marketing emails using drag and drop template
More informationDigital Marketing Seminar at IMTC WEST 2012 May 30, 2012 EMAIL MARKETING
Digital Marketing Seminar at IMTC WEST 2012 May 30, 2012 EMAIL MARKETING SPEAKER Red Door Interactive RedDoor.biz @reddoor Pilar Bower Sr. Email Marketing Strategist pbower@reddoor.biz @pilarbower ~70
More informationThe Basics of Email Marketing
The Basics of Email Marketing YOU RE SMART TO EXPLORE EMAIL MARKETING You realize the value in staying in touch with your customers through email, but you may not be sure where to start. Let s face it
More informationOnline Marketing 101. Introduction to Email Marketing. TwistofLime.biz
Online Marketing 101 Introduction to Email Marketing TwistofLime.biz Email marketing 101 Why use email for marketing? At its best, email marketing blends art and science, and an email marketing star can
More informationThe Four Essential R s of Email Marketing. By Karen Talavera President, Synchronicity Marketing
The Four Essential R s of Email Marketing By Karen Talavera President, Synchronicity Marketing The Four Essential R s of Email Marketing When it comes to email marketing, here s an easy way to brush up
More informationWebsite Visitor Tracking and Follow-Up Campaigns. Bernie Turner FanOne Marketing Marketing Manager and Digital Strategist
1 What Is A Web Tracking Script? Code placed into a web page Enables visibility of cookied web visitors and identifies individuals to retarget Works with all internet browsers Very important component
More informationThe Importance of a Click. Tips and tactics to improve your email click rates
The Importance of a Click Tips and tactics to improve your email click rates 1 Introduction A Click. One simple action among many when it comes to email marketing. However, improving your email click rates
More informationIntro to marketing automation the importance of the database Mark Patron 12 th May 2014
Intro to marketing automation the importance of the database Mark Patron 12 th May 2014 Agenda What is marketing automation? Marketing automation applications Case studies 2 Evolution of marketing automation
More informationMass customization: The next step in the evolution of email marketing
white papers Mass customization: The next step in the evolution of email marketing Introduction. The studies and statistics continue to support the fact that email remains the top performer among all other
More informationGenerate More Revenue Using Email Marketing Segmentation
Generate More Revenue Using Email Marketing Segmentation Welcome! Wendy Griffin Marketing Coordinator Campaigner Email Marketing Reach out to us! Feedback@campaigner.com @CampaignerEmail Questions Use
More information50 WAYS. to grow your email list. page: 1. 50 Ways to Grow Your Email List. Share it!
50 WAYS to grow your email list page: 1 50 Ways to Grow Your Email List Written By Casey Swanton Casey is currently a Response Consultant for Professional Services at Return Path. Casey s agency experience
More informationFeature Guide. Want to talk it through? pure360.com call: 0844 586 0001 email: contact@pure360.com. Work With Data. Work With Messages
ro Work With Data Import, append & export unlimited lists - with no restrictions on number of contacts De-duplication and list cleaning Dedupe of lists on upload, clean bounces Automatic bounce, opt-out
More informationSmart E-Marketer s Guide
30 insider tips to maximise your email deliverability rate 30 insider tips Step 1. Ensure the domain you use for sending emails is configured to enable authentication (SPF / Sender ID/ DomainKeys). Step
More informationDISPLAY ADVERTISING: WHAT YOU RE MISSING. Written by: Darryl Chenoweth, Digital Marketing Expert
Display Advertising: What You re // 1 2 4.ch DISPLAY ADVERTISING: WHAT YOU RE MISSING Written by: Darryl Chenoweth, Digital Marketing Expert Display Advertising: What You re // 2 Table of Contents Introduction...
More informationB2B EMAIL MARKETING 6 STEPS TO BETTER 6 STEPS TO B2B EMAIL MARKETING SUCCESS. Phone: (+1) 718 303 1864. www.mailigen.com
6 STEPS TO B2B EMAIL MARKETING SUCCESS 6 STEPS TO BETTER 1 B2B EMAIL MARKETING Mailigen Email Marketing Solutions Phone: (+1) 718 303 1864 www.mailigen.com 2 60% of marketers believe email marketing produces
More informationEMAIL MARKETING TIPS. From Our InfoUSA Email Experts
EMAIL MARKETING TIPS From Our InfoUSA Email Experts In order to assist you every step of the way while creating an Email Marketing Campaign, our InfoUSA Email Experts have compiled lists of their best
More informationTop 25 Email Marketing Terms You Should Know. Email Marketing from Constant Contact
Email Marketing from Constant Contact Top 25 Email Marketing Terms You Should Know Constant Contact, Inc. 1601 Trapelo Road, Suite 329 Waltham, MA 02451 www.constantcontact.com If you have ever felt out
More informationMaking Integrated Campaigns Work: How a Search Marketing Mindset Can Drive the ROI of Display Advertising
Making Integrated Campaigns Work: How a Search Marketing Mindset Can Drive the ROI of Display Advertising Eli Goodman comscore, Inc. Keith Wilson The Search Agency, Inc. Our Presenters Eli Goodman Search
More information5 Keys to Exceptional Email Marketing. Delivra 2012
5 Keys to Exceptional Email Marketing Delivra 2012 2 Email marketing continues to be one of the most powerful and measurable marketing tools at your disposal. With the right tools and approach, your organization
More informationThe Guide to: Email Marketing Analytics"
The Guide to: Email Marketing Analytics" This guide has been lovingly created by Sign-Up.to we provide email marketing, mobile marketing and social media tools and services to organisations of all shapes
More informationThe Fundamentals of B2B Email Marketing
The Fundamentals of B2B Email Marketing A Division of Lebhar-Friedman, Inc. Jodi Nizin Logan 3922 Coconut Palm Drive Marketing Coordinator Tampa, FL 33619 jlogan@csgis.com www.csgis.com 813-627-6759 The
More informationA quick guide to... Getting Started
A quick guide to... Getting Started In this guide... Learn how to build your list, create engaging email messages, and convert contacts into customers, using industry-leading GetResponse features. Table
More informationBEST PRACTICES EMAIL DESIGN
BEST PRACTICES for EFFECTIVE EMAIL DESIGN July 2008 BEST PRACTICES for EFFECTIVE EMAIL DESIGN The number of professionals and businesses using email as part of their marketing campaign is growing. According
More informationTips for Growing and Managing Effective Marketing Lists. Jennifer Culbertson Looking Glass Marketing September 10, 2012
Tips for Growing and Managing Effective Marketing Lists Jennifer Culbertson Looking Glass Marketing September 10, 2012 What We ll Cover Today Types of lists Tips for building in-house lists Tips for acquiring
More informationKey Speaker. Nicole Roach Marketing Coordinator CharityNet USA. HBIF Meeting 12-09
Key Speaker Nicole Roach Marketing Coordinator CharityNet USA HBIF Meeting 12-09 CharityNet USA: A One-stop resource center for nonprofit organizations nationwide! Key Speaker: Nicole Roach Questions Archived
More informationDeliverability Counts
Deliverability Counts 10 Factors That Impact Email Deliverability Deliverability Counts 2015 Harland Clarke Digital www.hcdigital.com 1 20% of legitimate commercial email is not being delivered to inboxes.
More informationEmail. part 2. Eroi.com. the basics. email marketing guide part one. page 8
Email Marketing Guide part 2 page 8 Step Three: Elements of Great Email From sender s name and email address Spam filters will check the from line, making accuracy and relevancy a must. A from email address
More informationThe welcome email report:
: Benchmark data and analysis for engaging new subscribers through email marketing An Experian white paper Introduction Whether it is an automated text-based opt-in confirmation or a branded welcome message,
More informationMetrics: Tracking & Reporting with Benchmark Email
Metrics: Tracking & Reporting with Benchmark Email Track and React: How to Use Email Metrics Effectively One of the strongest arguments for email marketing centers on its ability to provide detailed information
More informationThe Scientific Guide To: Email Marketing 30% OFF
The Scientific Guide To: Email Marketing 30% OFF Who is this guide for? All Marketing and ecommerce Managers at B2C companies. Introduction Science gives us the power to test assumptions by creating experiments
More informationYour Guide to List Building
Your Guide to List Building 1 Table of Contents Executive Summary 3 Part One: Who Can I Email? 4 Part Two: Growing Your List 6 Part Three: List Building Techniques 8 About Swiftpage 12 2 Executive Summary
More informationThe Email Marketing Companion
Knowledge Guide: The Email Marketing Companion A "Must Have" for all Email Marketers virtualroi May 2009 by: Sally Lowery Online Marketing Manager The Email Marketing Companion Every industry has its share
More informationDriving Results with. Dynamic Creative
Driving Results with Dynamic Creative Introduction In the world of digital advertising, reaching people is no longer the number one problem brands face when they plan a campaign. Ad networks and servers,
More informationHow Subscription Sites Use Email to Convert Trial Offers Special Report
How Subscription Sites Use Email to Convert Trial Offers Special Report Copyright 2007 MarketingSherpa Inc. It is forbidden to copy this report in any manner. For permissions contact service@sherpastore.com.
More informationEmail Marketing & Lead Generation Blueprint
Email Marketing & Lead Generation Blueprint Email marketing has been around for as long as email has been around. It has evolved into a powerful tool which can be utilized for various purposes. Since email
More information50 WAYS. to grow your email list. 50 Ways to Grow Your Email List. Share it!
50 WAYS to grow your email list page: 1 50 Ways to Grow Your Email List Written By Casey Swanton Casey is currently a Response Consultant for Professional Services at Return Path. Casey s agency experience
More informationEmail Marketing Success. Dan Belhassen greatbignews.com Modernearth.net
Email Marketing Success Dan Belhassen greatbignews.com Modernearth.net Introductions Modern Earth Inc. an Internet marketing company Web Design Dan Belhassen Founder & President Mobile SEO Susan Hurrell
More informationThe Power of Email Marketing
The Power of Email Marketing Connect. Inform. Grow. Copyright 2008 Constant Contact Inc. Introduction This presentation has three parts Connect, Inform, and Grow Connecting to build customer relationships
More information