Job Description and Person Specification (HR5) Post Number: GR

Transcription

1 Job Description and Person Specification (HR5) Post Number: GR Job Description School/Department: Communications and Marketing Post Title: Please enter Level under appropriate Career Pathway Digital Marketing Coordinator ERE TAE MSA CAO R. Nurse Clinical 3 ERE & Clinical Posts: Please indicate the category Teaching & Research Academic Posts Research only Teaching only Enterprise Non-Academic Posts Education Development Posts Responsible to (and Level): Digital Marketing Officer (Level 4) Posts Responsible for (and Level): n/a Job Purpose: In line with the overall Communications and Marketing strategy, work with the Digital Marketing Officer to develop and maintain digital activities for corporate and recruitment campaigns to support an innovative and sector leading digital first approach to marketing. Working across a full mix of digital channels, write, edit and facilitate the production of high quality customer focused digital content that provides opportunities for engagement and relationship building with key stakeholders. Assist in the use of data to measure, refine and constantly improve upon all activities. Create forward plans, social campaign ideas and manage the day-to-day activity of the University s social media channels. Key Accountabilities/Primary Responsibilities (6-10 bullet points maximum) 1. Undergraduate (UG) recruitment and conversion Support the Digital Marketing Officer in the implementation and maintenance of digital marketing activities within the UG recruitment and conversion campaign this will include online advertising, campaigns/crm, social, web, video and event support. Contribute ideas to develop the UG recruitment campaign utilising digital tools and channels. Support the implementation of the UG campaign visual identity to all centrally managed digital channels and assist colleagues across faculties in the integration across locally managed digital channels. Support the Digital Marketing Officer and the CRM Manager to develop CRM activity to support the recruitment and conversion campaign. Using strong digital writing and editing skills, ensuring the timely delivery of all content required to carry out agreed CRM activities. Deputise for the Digital Marketing Officer at the UG campaign working group and weekly/monthly Editor s group, ensuring the groups are proactively updated with progress on digital activities. % Time 40 1

2 2. Social media marketing strategy and campaigns Develop and implement content plans that support the Social Media strategy. Support the Digital Marketing Officer in the management of the main University social channels, including answering queries and conflict resolution through social media management tools. Proactively put forward ideas to develop the University s social media offering in line with the strategy. Carry out constant evaluation of the external social landscape, identifying innovative solutions for implementation to the University s social offering and share best practice. Provide a consultative role and assist colleagues in maintaining their locally managed social channels, to support the overall strategy. Update dashboard with key social media metrics/analytics and create social reports for key events e.g. Open Days, Graduation, Fresher s Week etc. 3. Video production Support the Video Producer in the making of video and creatively integrate into social and campaign activities, ensuring good representation of the University brand Project management Use strong project management skills and techniques to deliver all core responsibilities and supporting projects. Proactively work with members of the team and stakeholders across the University to ensure an integrated approach to the development of all digital communications. Work with external agencies and suppliers where required. 5. Ad hoc projects Assist with University wide/departmental digital projects as required by the Head of Digital and Digital Marketing Officer, reflecting the needs of Communications and Marketing and the brand as part of the overall Communications and Marketing strategy. Welcome Website project - deliver updates required to Welcome website; Welcome Calendar; hire and manage administrator to proof this; deliver welcome social plan; build welcome s etc. Manage interns in the Communications and Marketing department (project dependent). 5 5 Internal & External Relationships: (nature & purpose of relationships) Academic units, isolutions, Professional Services, Student Services, SAA and Communications and Marketing staff. External agencies as required. Special Requirements: Proactive, can-do and data-driven approach to work. Ability to understand and communicate technical concepts to both specialists and nontechnical staff. Very good time management and organisational skills. Excellent written, grammatical and proofreading skills. Commitment to providing high levels of service in a customer-orientated fashion. Flexibility to work unusual hours and to travel e.g. social media requires monitoring over evenings and weekends. 2

3 Person Specification Criteria Essential Desirable Qualifications, Knowledge and Experience: Relevant NVQ 3/HNC/A-level/City & Guilds or equivalent qualification or experience. How to be assessed Application and Interview Relevant degree. Recognised qualification in marketing. Experience of working in a digital marketing role. High level of competence in both written and spoken English. Experience of working with the digital marketing channels including, web, social, advertising, campaigns and event support. Experience of working with CRM systems and developing CRM campaigns to generate enquiries and influence conversion. Demonstrable experience of writing creative, high quality, customer focused digital content for a wide range of audience groups across web, social and . Experience of working with brand and delivering content to emphasise brand values and principles. Experience of editing digital content to meet the needs and add value to specific channels. Experience of using data and analytics to inform, measure and refine digital marketing activities. Experience of managing social media channels including conflict resolution. Meticulous attention to detail. Experience of working in the higher education/public sector environment. Planning and Organising: Highly developed organisational and administrative skills. Self-motivated, proactive, able to work independently. 3

4 Ability to manage resources, prioritise and meet tight deadlines. Able to independently organise own workload, prioritise multiple tasks and work efficiently. Ability to recognise the impact of own activities on the workload of others. Ability to contribute to a number of project teams simultaneously and to respond to new and changing requirements. Able to plan and prioritise one s own standard and non-standard work activities. Problem Solving and Initiative: Ability to analyse and problem solve. Provide advice, guidance and/or training for various client groups. Enthusiasm for understanding and unpicking issues. Able to identify and solve problems by applying initiative to tackle some situations in new ways and by developing improved work methods. Able to address problems in pressurised, timerestricted environments. Management and Teamwork: Highly developed project management skills. Good people skills and a helpful and supportive attitude. Able to work across teams and liaise confidently with colleagues at all levels. Experience of and able to effectively check the work of others ensuring required standards and deadlines are met, giving constructive feedback where necessary. Experience of deputising and coordinating activities for Digital Marketing Officer during periods of leave. Able to solicit ideas and opinions to help form specific work plans. Proactive in developing relationships with colleagues in other areas. Team working experience. Able to positively influence the way a team works 4

5 together. Able to ensure staff are clear about changing work priorities and service expectations. Communicating and Influencing: Good written skills, excellent communication and interpersonal skills. Proactive and inquisitive nature. Able to negotiate internally and externally on behalf of the University. Able to create high quality and accurate written instructions and reports independently. Confident to use personal experience and expertise to offer advice and guidance where needed. Able to make creative suggestions about ways of communicating digitally with prospective students. Experience in preparing briefs, briefing designers/agencies, managing internal and external third party relationships, campaigns run on time and on budget. Other Skills and Behaviours: Highly IT literate. Customer focused. Creative and enthusiastic individual. Experience of various software packages including, Microsoft Office suite, Macromedia Fireworks and Dreamweaver and Adobe various. Willing to learn how to use University Systems (see below under Desirable ). Experience of using University systems including: CMS (Site Publisher, Teamsite, Open Deploy, Wordpress) Mailing software (E-Communicator, Mail Chimp, Connect) Student CRM (Banner, Discoverer, Connect) Knowledge of SEO and using Google Analytics. Special Requirements: Flexibility to work unusual hours and to travel. 5

6 Job Hazard Analysis Form - Appendix to Job and Person Specification Please tick one of the following statements: This post is an office-based job with routine office hazards e.g. use of VDU (if ticked, no further information needs to be supplied) This post has some hazards other than routine office e.g. more than use of VDU Please tick all those that apply, and put N/A if not applicable Environmental Exposures O* F C Outside work Extremes of temperature (e.g. fridge/ furnace) Potential for exposure to body fluids ## Noise (greater than 80 dba - 8 hrs twa) ## Exposure to hazardous substances (e.g. solvents, liquids, dust, fumes, biohazards). Specify. ## Frequent hand washing Ionising radiation. Equipment/Tools/Machines used Food Handling ## Driving university vehicles (e.g. car/van/lgv/pcv) ## Use of latex gloves (note: prohibited unless specific clinical necessity) ## Vibrating tools (e.g. strimmers, hammer drill, lawnmowers) ## Physical Abilities Load manual handling. Repetitive Crouching/Kneeling/Stooping Repetitive Pulling/Pushing Repetitive Lifting Standing for prolonged periods Repetitive Climbing i.e. steps, stools, ladders Fine motor grips (e.g. pipetting) Gross motor grips Repetitive reaching below shoulder height Repetitive reaching at shoulder height Repetitive reaching above shoulder height Psychosocial Issues Face to face contact with public Lone working Shift work/night work/on call duties ## 6

7 O Occasionally (up to 1/3 of time); F Frequently (up to 2/3 of time); C Constantly (more than 2/3 of time) ## denotes to HR the need for a full PEHQ to be sent to all applicants for this position. FOR SCHOOL/SERVICE USE ONLY ResourceLink Post Number Which post does this job report to Is this post a Line Manager? Yes No If yes, which posts directly report into it? ResourceLink Post Number Post 1 Post 2 Post 3 Post 4 Post 5 Post 6 Post 7 Post 8 Please add additional rows as required 7