How to Influence Canada's Policy on Marijuana Decriminalization and Legalization

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1 FOR IMMEDIATE RELEASE More than two thirds support decriminalization/legalization of marijuana Trudeau admission unlikely to affect Liberal vote, - In a random sampling of public opinion taken by the Forum Poll among 1189 Canadians 18 years of age and older, more than two thirds (69%) supported either decriminalization for small amounts of marijuana (34%) or outright legalization and taxation (36%), and this represents an increase since the last time we asked this (November, % net). Just 1- in-7 want the law left as it is (15%), while even fewer want penalties (13%). Very few have no opinion on this measure (3%). Support for decriminalization/legalization is highest among the youngest (75%) and the Boomers (55 to 64-72%), among the wealthier ($60K to $100K - 74%) and in BC (77%). Liberal supporters are more likely to be in the pro-pot camp (76%) than are New Democrats (72%) or especially Conservatives (61%). Interest in increasing penalties is highest among those in Generation X (35 to 54-16%), the least wealthy (less than $20K - 21%), in Alberta (22%) and among New Democrats (16%). Interestingly, Conservatives are not much more likely to favour penalties than all Canadians (15%). Groups which are least likely to support decriminalization/legalization include mid-age Canadians (35 to 44-63%), the least wealthy (less than $20K - 57%), Bloc voters (56%), the least educated (57%), Protestant Christians (61%), those who describe their ethnicity as Canadian (64%) and Francophones (65%). One fifth less likely to after Trudeau admission One fifth of Canadians say they are less likely to because of Justin Trudeau's admission about smoking marijuana as an MP (21%), while one seventh say it will make them more likely to vote for the Liberals (14%). Two thirds say this will not affect their vote (63%). Those who say they are less likely to are the oldest ( %), the wealthier ($40K to $60K - 25%, $80K to $100K - 24%), prairie dwellers (24%) and Albertans (31%). Of course, Conservatives are most likely to say they will be less likely to (47%), while Liberals and New Democrats are less likely to say this (7% and 14%, respectively). Those who support full legalization say this will make them more likely to (22%). 1 MEDIA INQUIRIES: HIGHLIGHTS: More than two thirds (69%) supported either decriminalization for small amounts of marijuana (34%) or outright legalization and taxation (36%). Support for decriminalization/legalization is highest among the youngest ((75%) and the Boomers (55 to 64-72%), among the wealthier ($60K to $100K - 74%) and in BC (77%). Liberal supporters are more likely to be in the pro-pot camp (76%) than are New Democrats (72%) or especially Conservatives (61%). One fifth of Canadians say they are less likely to vote Liberal because of Justin Trudeau's admission about smoking marijuana as an MP (21%), while one seventh say it will make them more likely to vote for the Liberals (14%).

2 Justin Trudeau is ahead of the zeitgeist on this issue, and the government's disapproval of his position is a strength he can play to in the coming months. Decriminalization or legalization has majority support right across the country, even among Conservative voters, and there appears to be little downside to this issue for him,"said Forum Research President, Dr. Lorne Bozinoff. Lorne Bozinoff, Ph.D. is the president and founder of Forum Research. He can be reached at or at (416) HIGHLIGHTS: Those who support full legalization are more likely to (22%). Justin Trudeau is ahead of the zeitgeist on this issue, and the government's disapproval of his position is a strength he can play to in the coming months. Decriminalization or legalization has majority support right across the country, even among Conservative voters, and there appears to be little downside to this issue for him,"said Forum Research President, Dr. Lorne Bozinoff. 2

3 Methodology The Forum Poll was conducted by Forum Research with the results based on an interactive voice response telephone survey of 1,189 randomly selected Canadians 18 years of age and older. The poll was conducted on August 23 rd, Results based on the total sample are considered accurate +/- 3%, 19 times out of 20. Subsample results will be less accurate. Margins of error for subsample (such as age, gender) results are available at Where appropriate, the data has been statistically weighted to ensure that the sample reflects the actual population according to the latest Census data. This research is not necessarily predictive of future outcomes, but rather, captures opinion at one point in time. Forum Research conducted this poll as a public service and to demonstrate our survey research capabilities. With offices across Canada and around the world, 100% Canadian-owned Forum Research is one of the country s leading survey research firms. This Forum Poll and other polls may be found at Forum's poll archive at 3

4 Marijuana Decriminalization / Legislation Opinion Trending [All Respondents] % Sample Should be legalized and taxed Should be decriminalized for small amounts The law should be left as it is Penalties should be Nov. 19 th, Dec. 13 th, Don t Know 4

5 Marijuana Decriminalization / Legalization Opinion How do you think the government should deal with marijuana: legalize and tax it, decriminalize small amounts, leave the law as it is, or increase penalties? [All Respondents] Age / Gender % Total Male Female Sample It should be legalized and taxed It should be decriminalized for small amounts The law should be left as it is Penalties should be Don't know Region % Total Atl Que ON Man/Sask AB BC Sample It should be legalized and taxed It should be decriminalized for small amounts The law should be left as it is Penalties should be Don't know

6 Household Income % Total <$20 $20- $40- $60- $80- $100- $250 K 40K 60K 80K 100K 250K K+ Sample It should be legalized and taxed It should be decriminalized for small amounts The law should be left as it is Penalties should be Don't know Current Federal Party Preference % Total Cons Lib NDP Green Bloc Other Parties Sample It should be legalized and taxed It should be decriminalized for small amounts The law should be left as it is Penalties should be Don't know Highest Level of Education % Total Secondary school or less Some college or university Completed college or university Post graduate studies Sample It should be legalized and taxed It should be decriminalized for small amounts The law should be left as it is Penalties should be Don't know

7 Religion % Total Christian Protestan t Christian Evangelica l Christian Catholic Other Christia n Other None Sample It should be legalized and taxed It should be decriminal ized for small amounts The law should be left as it is Penalties should be Don't know MEDIA INQUIRIES: Ethnicity Total Canadian British, Scots, Irish or Welsh Other European Other Sample It should be legalized and taxed It should be decriminalized for small amounts The law should be left as it is Penalties should be Don't know

8 Trudeau Admission Outcome Justin Trudeau has admitted smoking marijuana since becoming a Member of Parliament. How does this affect your likelihood of voting for a Liberal party candidate in the next Federal election? [All Respondents] MEDIA INQUIRIES: Age / Gender % Total Male Female Sample It makes you more likely to It makes you less likely to It has no impact on how plan to vote Don't know Region % Total Atl Que ON Man/Sask AB BC Sample It makes you more likely to It makes you less likely to It has no impact on how plan to vote Don't know Household Income % Total <S20 S20- S40- S60- S80- S100- S250 K 40K 60K 80K 100K 250K K+ Sample It makes you more likely to It makes you less likely to It has no impact on how plan to vote Don't know

9 Current Federal Party Preference MEDIA INQUIRIES: % Total Cons Lib NDP Green Bloc Other Parties Sample It makes you more likely to vote Liberal It makes you less likely to vote Liberal It has no impact on how plan to vote Don't know Highest Level of Education % Total Secondary school or less Some college or university Completed college or university Post graduate studies Sample It makes you more likely to It makes you less likely to It has no impact on how plan to vote Don't know

10 Religion % Total Christian Protestant Evangelical Other Catholic Christian Christian Christian Other None Sample It makes you more likely to vote Liberal It makes you less likely to vote Liberal It has no impact on how plan to vote Don't know Ethnicity % Total Canadian British, Scots, Irish or Welsh Other European Other Sample It makes you more likely to It makes you less likely to It has no impact on how plan to vote Don't know

11 Marijuana Approval % Total It should be legalized and taxed It should be decriminalized for small amounts The law should be left as it is Penalties should be Sample It makes you more likely to It makes you less likely to It has no impact on how plan to vote Don't know MEDIA INQUIRIES: For more information: Lorne Bozinoff, Ph.D. President Forum Research Inc. Tel: (416) Fax: (416)

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