Understanding Hotel Valuation Techniques. Giuliano Gasparini
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1 Understanding Hotel Valuation Techniques Giuliano Gasparini October 2011
2 Objectives Why do we do valuations? Why hotel are different from any other real estate? tt? What is value? Understanding hotel valuationtechniques techniques Conclusion: what is important to have in order to produce a good hotel valuation? Conclusion
3 Why do we do valuations? Because: companies in the stock exchange market ktneed to update dt the value of their assets every year; hotel owners might be going gto a bank to ask for a loan offering the hotel as collateral; hotel investors might be interested in purchasing a specific hotel; hotel owners might be willing to sell their hotel; A company would like to merge with another company and need to understand how much capital they are bringing through their assets; Many other reasons
4 Why hotel are different from any other real estate? We have always been told that the price of an hotel is equal to the price of five little green houses.it IS NOT TRUE!
5 Why hotel are different from any other real estate? OFFICE = valued on m 2 basis RENTED ON A m 2 BASIS GENERATES CASH FLOW ON A M 2 BASIS RESIDENTIAL = valued on m 2 basis RENTED ON A m 2 BASIS GENERATES CASH FLOW ON A M 2 BASIS
6 Why hotel are different from any other real estate? Hotels are not rented on a m 2 basis as they do not generate cash flow on a m 2 basis What is the basis of hotel income generation? Yotel, London Gatwick (UK) Banfi Castle, Tuscany (Italy) W Hotel, Barcelona (Spain)
7 Why hotel are different from any other real estate? Hotels cash flow is generated by: Rooms Food & Beverage Gym / Spa / Health Centre Minor Operating Department
8 What is a value? Open Market Value Likely Future Value Fair Value Investment Value Market Value Calculation of Worth Residual Land Value Mortgage Landing Value
9 What is a value? Market Value is the estimated amount for which a property should exchange on the date of valuation between a willing buyer and a willing seller in an arm s-length transaction after proper marketing wherein the parties had each acted knowledgeably, prudently and without compulsion. IVSC 1
10 Hotel valuation techniques Fun 10,000 Rule Basic EBITDA multiplier Yield Expert Replacement Cost Sales Comparables on a per room basis Net Present Value of future cash flows
11 Hotel valuation techniques Fun 10,000 Rule Take the price of a tin of coke from the hotel mini bar and multiply it for 10, Example Coke price = 4 Euro Hotel value = 40,000 Euro per room
12 Hotel valuation techniques Example Coke price = 4 Euro Hotel value = 40,000 Euro per room Limitations Pi Price of coke in mini bar i do not increase in the same way as hotel cash flows (imagine a 3 star and a 5 star hotel) This methodology does not take into consideration any performance results for the hotel. If the hotel is making or loosing money, room price is the same. DO NOT TAKE IT TOO SERIOUSLY!
13 Hotel valuation techniques Basic EBITDA multiplier Yield
14 Hotel valuation techniques Basic EBITDA multiplier Yield Take hotel s EBITDA and multiply it by a multiplier in accordance to hotel s market, position, location, past performances, etc Example EBITDA = 2,000,000 US$ Multiplier = 12 Hotel Value = 24,000,000 US$
15 Hotel valuation techniques Basic EBITDA multiplier Yield Take hotel s EBITDA and divide it by your expected yield Example EBITDA = 1,000,000 Euro Expected level of yield= 7% Hotel Value = 1,000,000 = 14,285,000 7%
16 Hotel valuation techniques Expert Replacement Cost Sales Comparables on a per room basis Net Present Value of future cash flows
17 Hotel valuation techniques Expert Replacement Cost a ideal average purchaser, having an average level of information, will very likely buy a property at a maximum price thatis equivalent to the cost of building a similarproperty that features the same level of utility Sales Comparables on a per room basis Net Present Value of future cash flows
18 Hotel valuation techniques Expert Replacement Cost a ideal average purchaser, having an average level of information, will very likely buy a property at a maximum price equivalent to the cost of building a similar property that features the same level of utility Example We need many information such as: Construction cost per m 2 FF&E Year of construction ti
19 Replacement Cost Past Construction costs Labor costs FF&E Today Construction costs Labor costs FF&E
20 Replacement Cost Past Construction costs Labor costs FF&E Today Construction costs Labor costs FF&E Technology has advanced and new building techniques makes building today cheaper than yesterday.
21 Replacement Cost Past Construction costs Labor costs FF&E Today Construction costs Labor costs FF&E Labor costs has changed drastically in the last years. This is even more drastic in developing countries.
22 Replacement Cost Past Construction costs Labor costs FF&E Today Construction costs Labor costs FF&E Price of furniture and fixing has reduced extensively in the last decade.
23 Replacement Cost Depreciation Past Construction costs Labor costs FF&E Today Construction costs Labor costs FF&E After taking all this into account we still have to discount the result back in time to reflect that the hotel we are valuing is not brand new (depreciation)
24 Replacement Cost Depreciation If valuation methodology is this, how would you value these? Dunboy Castle Resort, Cork (Ireland) Ciragan Palace Kempinski, Istanbul (Turkey) Lake Palace Hotel, Udaipur(India)
25 Replacement Cost limitations Deriving a hotel s value by calculating the cost of replacing it and deducting an allowance for cumulative depreciation USES Easy to be understood Useful for new properties LIMITATIONS Not always possible, especially for historical hotels Does not reflect investor rationale Depreciation can be physical, functional and/or external
26 Hotel valuation techniques Expert Replacement Cost Sales Comparables on a per room basis: a potential standard buyer, featuring a standard level of information, will purchase a property at a maximum price equivalent to the sale price of a similar property with the same level of utility Net Present Value of future cash flows
27 Hotel valuation techniques Expert Sales Comparables on a per room basis: a potential standard buyer, featuring a standard level of information, will purchase a property at a maximum price equivalent to the sale price of a similar il property with the same level lof utility. Example We are willing to purchase the Hotel Ritz in Paris Category: 5 star luxury 161 rooms
28 Sale Comparables We investigate the market to find which hotel has been sold in 2010 and at which price: Hotel Lutetia, 5 star 231 rooms Price per room = 627, ,000,000 Euro Renaissance Arc de Triomphe, 5 star 118 rooms 114,000,000 Euro Hotel de Crillon, 5 star luxury 147 rooms 250,000,000 Euro Price per room = 966,000 Price per room = 1,700,000
29 Sale Comparables Considering the above, how much would you be willing to pay? Hotel Lutetia 627,000 Renaissance Arc de Triomphe 966,000 Hotel de Crillon 1,700,000
30 Sale Comparables Considering the above, how much would you be willing to pay? Hotel de Crillon 1,700,000 Similar location Similar category and service Similar number of rooms Room pricing (12 th September): Crillon: 680 Euro Ritz: 850 Euro (25% higher) We should expect to pay more / less than Hotel de Crillon? + 25% = 2,125,000, per room 161 rooms = 342,125,000, Price range: 1,700,000 2,125,000
31 Sales Comparable limitations USES Provides a range of values Compare hotels currently for sale to existing properties that have been already sold on the market (the market has been tested for theses levels of prices) Gives an indication of real buyers motivation (market driven price) LIMITATIONS No hotel is truly comparable No hotel is truly comparable Value is dependent on buyer motivation (what if special motivation?) Economic environment may differ (location, time) Reliable hotel sales data not always available
32 Hotel valuation techniques Expert Replacement Cost Replacement Cost Sales Comparables on a per room basis Net Present Value of future cash flows: Net Present Value of future cash flows generated by the property
33 Hotel valuation techniques Expert Replacement Cost Sales Comparables on a per room basis Net Present Value of future cash flows: Net Present Value of future cash flows generated by the property Conversion of the anticipated benefits of property ownership (annual income) into an estimate of present value
34 Hotel valuation techniques Property with trading potential, such as hotels, fuel stations, restaurants, or the like, the Market Value of which may include assets other than land and buildings alone. These properties are commonly sold in the market as operating assets and with regard to their trading potential. Also called property with trading potential. ti IVSC GN 12, para 3.5
35 Hotel valuation techniques Net Present Value of future cash flows: Net Present Value of future cash flows generated by the property p This can be done through the basic methods explained: Single Cap Rate Multipliers Income Capitalization i DCF Approach
36 Hotel valuation techniques Net Present Value of future cash flows: Net Present Value of future cash flows generated by the property. p This can be done through the easy methods explained: Single Cap Rate: deriving a hotel s value by applying a capitalization rate to the hotel s net income Multipliers Income Capitalization DCF Approach
37 Single Cap Rate example 2010 N. of rooms 100 Hotel Occupancy 67% Average Room Rate 130 Total Revenue 4,768,000 House Profit / GOP 2,335,000 Net Operating income / EBITDA 1,478,000 Capitalization Rate 9% Hotel Value: 16,400,000 Value per room: 164,000
38 Single Cap Rate limitations USES Lead to quick results Used commonly and widely understood LIMITATIONS It is based on one (last) income year only Do not reflect propensity of income to rise or fall Not always reliable (small changes in the cap rate produce large effect onvalue)
39 Hotel valuation techniques Net Present Value of future cash flows: Net Present Value of future cash flows generated by the property p This can be done through the easy methods explained: Single Cap Rate Multipliers: deriving a hotel s value by applying a capitalization rate to an estimate of the hotel s stabilized net income rate to an estimate of the hotel s stabilized net income Income Capitalization DCF Approach
40 Multiplier example N. of rooms Hotel Occupancy 67% 75% Average Room Rate Total Revenue 4,768,000 6,360,000 House Profit / GOP 2,335,000 3,180,000 Net Operating income / EBITDA 1,478,000 1,910,000 Capitalization Rate 9% 10% Value 16,400,000 19,100,000 Value per Room 164, ,000
41 Multiplier limitations USES More comprehensive approach (takeinto account management factors) Reflects the possibility of income to rise or fall Used more and more often and understood more and more widely LIMITATIONS The valuer needs more details regarding hotel operation and The valuer needs more details regarding hotel operation and management The valuer needs a better understating of the market and the trading potential of the asset in that market
42 Hotel valuation techniques Net Present Value of future cash flows: Net Present Value of future cash flows generated by the property p Single Cap Rate Multipliers Income Capitalization DCF Approach: deriving a hotel s value by applying an appropriate discount rate to a projection of the hotel s estimated future cash flow
43 Income Capitalization DCF Approach We assume a holding period of 10 years In each year we estimate the trading potential of the property In each year we estimate the operational result of the property We assume a sale at the end of year 10 (Terminal Asset Value) $ Terminal lasset Value EBITDAs time +
44 Income Capitalization DCF Approach $ Terminal Asset Value EBITDAs 0 10 Years
45 Income Capitalization DCF Approach $ Terminal Asset Value EBITDAs 0 10 Years
46 Income Capitalization DCF Approach $ Terminal Asset Value EBITDAs 0 10 Years
47 Income Capitalization DCF Approach $ Terminal Asset Value EBITDAs 0 10 Years Discounting Factor
48 Income Capitalization Discount Factor DISCOUNT FACTOR Reflect the time value of money Rfl Reflect the risk ikof the investment WACC = Weighted Average Cost of Capital
49 Income Capitalization Example Year N. of rooms Hotel Occupancy 67% 69% 71% 72% 72% 72% 72% 72% 72% 72% Average Room Rate Total Revenue House Profit / GOP Net Operating income / EBITDA Cap Rate 9,0% Terminal Asset Value Cash flow WACC 12,55% WACC Calculation Vl Value LTV 60% say Equity 40% Interest 6% Equity Yield 22% WACC 12,55%
50 Income Capitalization limitations USES Provides a better overview of the property s trading potential Reflects a value based on future and not on present or past Take into account operations and management characteristics (possibility to) Tk Take into account market wide changes (Olympic, Games, New Conference Centres, etc ) LIMITATIONS The valuer needs to understand in depth the market and the trading potential of the asset in that market potential of the asset in that market The valuer needs to understand in depth the hotel specific operation and management The valuer needs to be experienced of the hospitality sector in order to estimate all cash flows that are the basis of the valuation
51 Valuation data wish list What is important to have: Historical data for the local market Historical data of the property (Profit & Loss Statements) Whatis important to know: understanding of the trading potential of the market (demand versus supply, new supply) Understating of trading potential of the property (market penetration a projections of market penetration) Understanding of the operational side in order to produce representative cash flows Understanding of the financial aspects (current LTV, equity yield, etc) and of the risk connected to this investment
52 Comparison with stock market Two approaches to valuation: Intrinsic Value: is determined by the cash flows you expect that asset to generate over its life and how uncertain you feel about these cash flows. Assets with high and stable cash flows should worth more than assets with low and volatile cash flows. Relative Value: in relative valuations assets are valued by looking at how the market prices similar assets. Thus, determining what to pay for a house, you would look at what similar houses in the neighbourhood sold for. The Little Book of Valuation Aswath Damodaran Professor of Finance at the Stern School of Business at New York University
53 Comparison with stock market In intrinsic valuations there are 4 pieces of information that determine value : 1. Cash flows form existing assets; 2. Expected growth in these cash flows; 3. Discount rate; 4. The length of time before the business becomes mature. The Little Book of Valuation Aswath Damodaran Professor of Finance at the Stern School of Business at New York University
54 Have we reached our objectives? Why do we need hotel valuations? Why hotel valuations are different? What is Value Valuation techniques: Replacement Cost Sales Comparables on a per room basis Net Present Value of future cash flows EBITDA multiplier Yield 10,000 Rule Uses and limitations i i for each valuation technique What is important to have to produce good valuations?
55 What else would be part of the course? Which are the KPIs for hotel valuation? How is it possible to value hotel under development? How is it possible to value hotels that are not yet built? How is it possible to value hotels that are loosing money? How the value of hotels changes throughout life cycle? Effect of a Brand: how does the value change if the hotel becomes branded? What is the different between Market Value and Liquidation Value? What are the requirements of RICS for valuations? Who buys what? Which is the perfect buyer for which hotel? How can we value a Resort? (Resort business models)
56 Contacts Giuliano Gasparini
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