Leveraging Open Source for a Winning Enterprise Mobile Strategy

Transcription

1 Leveraging Open Source for a Winning Enterprise Mobile Strategy

2 Speakers Peter Vescuso EVP of Marketing & Business Development Black Duck Bryan House VP of Marketing Copyright 2011 Black Duck Software, Inc. All Rights Reserved. 2

3 Overview Trends OSS in mobile OSS in the Enterprise Enterprise infrastructure for mobility Content management and mobility The role of community Governance best practices Copyright 2011 Black Duck Software, Inc. All Rights Reserved. 3

4 Open Source Software Market Trends Software is Eating the World. Marc Andreessen Open Source is ubiquitous having a policy against open source [use] is impractical and places you at a competitive disadvantage. Mark Driver, Gartner Copyright 2011 Black Duck Software, Inc. All Rights Reserved. 4

5 The Virtuous Cycle Innovation and FOSS FOSS 600,000+ FOSS projects 100+ billion lines of code 10 million person-years of work Innovation For more statistics about open source trends, projects, & developers, go to: Copyright 2011 Black Duck Software, Inc. All Rights Reserved. 5

6 Open Source Drives Mobile Innovation New Mobile OSS Projects >18,000 cumulative projects 10,000 new in 2011 alone! Projects by Platform Android gaining momentum, share > 70% ios share declined to ~20%, but number of projects increased Copyright 2011 Black Duck Software, Inc. All Rights Reserved. 6

7 Strategic Use of Open Source 80% 29% Average Best in Class Average represents the portion of FOSS in the overall codebases of 500 large enterprises surveyed by Gartner (January 2011) Copyright 2011 Black Duck Software, Inc. All Rights Reserved. 7

8 Strategic use of FOSS Over 80% of the software in our handsets is open source Carl-Eric Mols, Head of OSS, Sony Ericsson Mobile Communications Copyright 2011 Black Duck Software, Inc. All Rights Reserved. 8

9 FOSS Infrastructure for Enterprise Mobility Devices Front End Security Development Open SSL Content Open SSH Memcached Open LDAP Back End Glassfish Copyright 2011 Black Duck Software, Inc. All Rights Reserved.

10 FOSS Mobile Projects for the Enterprise Hundreds of mobile open source projects for Enterprise covering: Security Authentication Encryption Firewall Login/Password Database Cloud Backbone Provisioning Backup Copyright 2011 Black Duck Software, Inc. All Rights Reserved. 10

11 Overview Trends OSS in mobile OSS in the Enterprise Enterprise infrastructure for mobility Content management and mobility The role of Community Governance best practices Copyright 2011 Black Duck Software, Inc. All Rights Reserved. 11

12 Content Management & Mobility

13 Inside Many Large Organizations, the Web Is Broken

14 Inside Many Large Organizations, the Web Is Broken Duplication of content Disparate sources Disconnected reporting Islands of excellence

15 Inside Many Large Organizations, the Web Is Broken Customers expect integrated experiences

16 Marketing Driving Re-Platform Efforts Expand Digital Footprint to reach a wider audience Build Brand Loyalty to create loyal brand advocates that buy more and recommend Generate Demand Across new mobile, social, and web channels and reinvigorate offline Measure and Refine future programs, campaigns, and customer segments Create captivating experiences Across new segments, channels, and devices Connect more deeply through compelling global targeted, multi channel campaigns Convert more prospects With personalized, optimized experiences speak to your audience Capture rich customer info that displays the history and context of all your customer interactions

17 Marketing Driving Re-Platform Efforts Expand Digital Footprint to reach a wider audience Build Brand Loyalty to create loyal brand advocates that buy more and recommend Generate Demand Across new mobile, social, and web channels and reinvigorate offline Measure and Refine future programs, campaigns, and customer segments Create captivating experiences Across new segments, channels, and devices Connect more deeply through compelling global targeted, multi channel campaigns Convert more prospects With personalized, optimized experiences speak to your audience Capture rich customer info that displays the history and context of all your customer interactions

18 Open Source & Community Meets the Challenge Open source, web phenomenon Market Presence Global Adoption Extensive Capabilities Broad Community Active Development 1,500,000+ sites 228 countries 16,000+ modules 800,000+ members 17,000+ developers 2X the size of Linux developer community PROPRIETARY AND CONFIDENTIAL - do not redistribute

19 Delivering Rich, Integrated Experiences

20 Content for Interactive, Mobile Experiences

21 Content for Interactive, Mobile Experiences Ad banners Breaking News Story Upcoming Events What s Hot Social Pulse

22 Content for Interactive, Mobile Experiences Breaking News Story Article Image Taxonomy / tagging Related Stories Ad banners Images URLs Tracking Multivariate testing Upcoming Events Calendar Event information Location data What s Hot Article Video Ratings Social Pulse Blog posts Twitter posts Facebook info User comments Opinion poll

23 Breaking News Story Ad banners Upcoming Events What s Hot Social Pulse

24 How Drupal Manages Content Nodes 2010 Acquia, Inc. All rights 2009 reserved. Acquia, Inc.

25 How Drupal Manages Content Content blog post wiki entry web page video image media Nodes 2010 Acquia, Inc. All rights 2009 reserved. Acquia, Inc.

26 How Drupal Manages Content References Content blog post wiki entry web page video image media Nodes 2010 Acquia, Inc. All rights 2009 reserved. Acquia, Inc.

27 How Drupal Manages Content Views References Content blog post wiki entry web page video image media Nodes 2010 Acquia, Inc. All rights 2009 reserved. Acquia, Inc.

28 Easily Tailored for Various Devices Content components Comments Ratings Video Player Personalized Content Related Links Advertising Share Tags Download Learn More RSS Feed..that can be arranged for varying contexts.. Campaign 1 Campaign 2.. for all form factors.

29 Drupal & Mobile Open Source Innovation in Action 1. Responsive design 2. Reverse proxy 3. Mobile tools 4. Native apps

30 Responsive Design in Practice Florida Hospital

31 Req ts Req ts Specs Specs Design Test & Release Design Coding effort A Better Approach to Building Solutions Project A time Ex. 1: Traditional Product Development Cycle

32 Req ts Req ts Specs Specs Design Test & Release Design Coding effort A Better Approach to Building Solutions Project D!!!! Project C!!!!!! Project A Project A time!!! Project E!! Project B Ex. 1: Traditional Product Development Cycle Ex. 2: Networked Collaboration, Continuous Innovation

33 Benefits of Community Development Model Built at the speed of the web Lower costs than custom development Shared approach to ongoing maintenance

34 Copyright 2011 Black Duck Software, Inc. All Rights Reserved. 34

35 Overview Trends OSS in mobile OSS in the Enterprise Enterprise infrastructure for mobility Content management and mobility The role of Community Governance best practices Copyright 2011 Black Duck Software, Inc. All Rights Reserved. 35

36 Management Challenges 50% of companies will face challenges due to lack of FOSS policy and management OSS Analysis (Nov. 2011) Copyright 2011 Black Duck Software, Inc. All Rights Reserved.

37 Requirements for FOSS Governance Strategy Articulate the business objectives for use of FOSS Policy & Process FOSS policy & management process Technology Automate governance and compliance Design-in and automate policies Copyright 2011 Black Duck Software, Inc. All Rights Reserved. 37

38 Automated Governance and Compliance Application development cycle Plan Code Build Test Release Open source governance lifecycle Acquire Approve Catalog Audit Monitor Description Version Vulnerabilities Cryptography License Maturity Black Duck Knowledge Base Copyright 2011 Black Duck Software, Inc. All Rights Reserved.

39 Best Practices for Managing Open Source Policy Process Technology Adopt and enforce an open source policy Identify and track all external code that is used Automate validation at the point of acquisition and development Automate monitoring and tracking Use automation tools to audit and produce complete software Bills of Material and management reports Copyright 2011 Black Duck Software, Inc. All Rights Reserved.

40 Questions? Contact Info: Peter Vescuso, Black Duck Software Bryan House, Acquia Copyright 2011 Black Duck Software, Inc. All Rights Reserved. 40