FACULTY OF BUSINESS AND ECONOMICS, MENDEL UNIVERSITY BRNO, CZECH REPUBLIC ENTERPRISE AND COMPETITIVE ENVIRONMENT

Transcription

1 FACULTY OF BUSINESS AND ECONOMICS, MENDEL UNIVERSITY BRNO, CZECH REPUBLIC ENTERPRISE AND COMPETITIVE ENVIRONMENT March 6 7, 2014

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3 Place: Mendel University in Brno, Faculty of Business and Economics, Zemědělská 1, Block Q, Plenary Room Q01 Thursday, 6 th March 2014: REGISTRATION OF PARTICIPANTS: 6 th March 8:00 9:50 Foyer, Building Q, Ground floor PLENARY SESSION 10:00 12:15, Room Q01, Building Q, Ground floor Welcoming Remarks: Assoc. Prof. Arnošt Motyčka (Dean, Mendel University) Professor Milan Sojka Award and Tomáš Kotrba Award: supervised by Assoc. Prof. Svatopluk Kapounek (Vice Dean, Mendel University) Keynote Address: Oldřich Dědek, Gerhard Hanappi, Václav Muchna

4 Oldřich Dědek Chief Coordinator for Euro Adoption in the Czech Republic Economics Professor Former: Vice-Governor of the Czech National Bank, Advisor to Prime Minister and Minister of Finance, Charles University in Prague Prague Czech Republic Gerhard Hanappi Economics Professor, Ad Personam Jean Monnet Chair for Political Economy of European Integration, Vienna University of Technology Vienna Austria Václav Muchna CEO & Chairman of the Board, Y Soft Masaryk University Brno Czech Republic

5 LUNCH 12:15 13:30 Foyer, Building Q, Ground floor CONFERENCE SESSIONS 13:30 15:00 COFFEE BREAK 15:00 15:30 Foyer, Building Q, Ground floor CONFERENCE SESSIONS 15:30 17:30 SOCIAL RECEPTION 18:00 23:30 Friday, 7 th March, 2014: Sessions 9:00 10:30 Coffee break 10:30 11:00 Foyer, Building Q, Ground floor Sessions 11:00 12:30 Lunch 12:30 13:30 Foyer, Building Q, Ground floor Sessions 13:30 15:00 Sessions 15:30 17:30 7 th March PLACE OF SOCIAL RECEPTION Mendel University - Building X

6 Session: Accounting, taxes and finance in the global environment Thursday, 6 th March (Q23) Chair of the Session: Hana Bohušová Irena Szarowská Personal Income Taxation in a Context of a Tax Structure Branislav Parajka Alicja Brodzka Jacek Uchman Krzysztof Biernacki Jan Pavel, Leoš Vítek Lukáš Moravec, Alena Křížková Jolana Kvíčalová, Veronika Mazalová, Jan Široký Monika Hodinková, Pavel Svirák Irena Jindřichovská, Dana Kubíčková, Šárka Kocmanová Miloš Tumpach, Juhaszová Zuzana Ivana Váryová, Alexandra Ferenczi Vaňová, Ján Záhorec Zuzana Kubaščíková Ladislav Kareš, Veronika Kňažková, Petra Krišková Jana Hinke, Marta Stárová Fight against Tax Evasion and Tax Fraud on Value Added Tax in the Slovak Republic The Future of Automatic Tax Information Exchange in EU Countries Several Aspects of Companies' Transfer of Profits Abroad Different Methods of Financial Services Taxation under Turnover Taxes Tax Compliance Costs: Selected Post-transitional Countries and the Czech Republic Czech VAT Fraud Typology Creation Identification of the Differences between the Regions of the Czech Republic based on Economic Characteristics Adoption of Tax Planning Instruments in SMEs IFRS, Accounting Classification and Cultural Differences Adoption of the International Financial Reporting Standards in the SR Improving the Quality of Teaching Accounting at the Faculty of Economics and Management of the SUA in Nitra Fraud Detection True and Fair View of the Financial Position versuz Acceptance of the Relevant Financial Reporting Framework Auditor s Dilemma The Fair Value Model for the Measurement of Biological Assets and Agricultural Produce in the Czech Republic 13:30-15:00 15:30-17:30

7 Session: Accounting, taxes and finance in the global environment Friday, 7 th March (Department of Finance and Accounting Meeting Room, 3.76) Chair of the Session: Hana Bohušová Patrizia Gazzola, Stefano Amelio Agnieszka Bem, Katarzyna Prędkiewicz, Paweł Prędkiewicz, Paulina Ucieklak-Jeż Agnieszka Bem, Paweł Prędkiewicz, Katarzyna Prędkiewicz, Paulina Ucieklak-Jeż Peter Markovič, Kamil Adamík Ján Hunady, Marta Orviská Jindřich Klůfa Gerrit Kaufhold Renáta Stanley, Lucia Ondrušová Veronika Solilová, Danuše Nerudová Danuše Nerudová, Veronika Solilová Kateřina Krchnivá Petr David, Josef Montag Vlasta Kašparovská, Jana Gláserová, Jana Laštůvková The Impact of Comprehensive Income on the Financial Ratios in a Period of Crisis. Econometric Model of Hospital s Financial Liquidity Hospital Size as a Determinant of Profitability Principal-Agent Theory and Stewardship Theory in the Process of the Company s Costs of Capital Optimization Determinants of Foreign Direct Investment in EU countries Do Corporate Taxes Really Matter? Dodge-Romig AOQL Plans for Inspection by Variables - Optimal Solution Enforcement of Financial Reportings of China AG's Societas Europaea as a Tool to Resist the Crisis Overall Approach of the EU in the Question of Emissions: EU Emissions Trading System and CO2 Taxation Missing Data and its Impact on the CCCTB Determination Comparison of European, Canadian and the U.S. Formula Apportionment on Real Data Taxing Car-produced Carbon Dioxide Emissions: Matching the Cure to the Disease An Evaluation of the Readiness for the Implementation of the IFRS 13 Standard and its Impacts on the Financial Reporting of the 9:00-10:30 11:00-12:30

8 Session: Accounting, taxes and finance in the global environment Friday, 7 th March (Department of Finance and Accounting Meeting Room, 3.76) Chair of the Session: Hana Bohušová Hana Bohušová, Patrik Svoboda, Veronika Blašková The Uncertainty Associated with the Estimated Lease Term and its Impact on the Financial Analysis Ratios Petr David and Pavel Semerád Possibilities of Measuring Tax Evasion of Fuel Břetislav Andrlík, Petra Ptáčková Mísařová Danuse Nerudova, Marian Dobranschi Preparedness of the Czech Republic for Taxation of Road Motor Vehicles based on CO2 Double Dividend Hypothesis: Can it Occur when Tackling Carbon Emissions? 13:30-15:00 Danuše Nerudová, Veronika Dvořáková Financial Transaction Tax: Can it replace GNI Contribution of Member States? Milena Otavová, Veronika Solilová, Miloš Grásgruber Would be Appropriate to Introduce a Tax Assignation in the Czech Republic?

9 Session: Contemporary challenges to European economies Including the Special Session of the Project WWW for Europe in the 7 th Framework Programme Thursday, 6 th March (Q33) Chair of the Session: Svatopluk Kapounek Miloš Kaňka Geometry of Generalized Cobb-Douglas Surfaces Tamara Rudinskaya Estimation of Technical Efficiency of Food Processing Firms in the Czech Republic Stanislav Martinát, Bohumil Frantál, Petr Dvořák and Petr Klusáček František Ochrana, Michal Plaček, Lenka Matějová, Milan Křápek, Milan Půček Kateryna Tiulkina ENTERPRISE AND COMPETITIVE ENVIRONMENT Coherences between Renewable Energies and Rural Development: Case Study of Anaerobic Digestion Plants in the Czech Republic Economies of Scale - Empirical Evidence from the Czech Republic Determination Priority Activities at the Regional Level 13:30-15:00 Jiří Novosák, Oldřich Hájek Elena Širá and Ivana Kravčáková Vozárová Jana Masárová Marta Gryčová Rajmund Mirdala Petr Rozmahel, Ladislava Issever Grochová, Marek Litzman Smutka Luboš, Benešová Irena Grzegorz Przekota Paulina Ucieklak-Jeż, Agnieszka Bem, Katarzyna Prędkiewicz, Paweł Prędkiewicz Vojtěch Chlubna Svatopluk Kapounek, Zuzana Richterkova On the EU Cohesion Policy Expenditures, Regional Development, and Regional Disparities: the Case of Moravia-Silesia Region Development of Insurance Market as an Indicator of Regional Economy Development Performance of Visegrad Group Regions Is Eurozone Really Optimum Currency Area? Exchange Rate Pass-Through to Domestic Prices in the European Transition Economies Evaluation of Competitiveness in the European Union: Alternative Perspectives Economic Growth, Income Inequality and Public Ddebt Is there any Connection? Some Macroeconomic Consequences as a Result of Changes in Public Spending The Model of Replacement Rates in the Pension System The Internal Debt of the Existing Work Compensation Insurance in the Czech Republic. Structural Deficit Limits as the Rule-Based Framework for the Coordination of national Fiscal Policies in the European Union 15:30-17:30

10 Session: Contemporary challenges to European economies Friday, 7 th March (Department of Finance Meeting Room, 4.74) Chair of the Session: Svatopluk Kapounek Mirjam Lanjri Mettaoui Corporate Governance Impact on Financial Crisis Ondřej Žižlavský, Michal Karas Research and Development Expenses Before and After Crisis in Eurozone Jiří F. Urbánek, David Král Enterprise Crisis Continuity Scenarios on the Competitive Enviroments Gabriela Vaceková, Lenka Matějová Stela Beslerová, Jana Dzuričková Social Enterprises in Former Transition Economies. Evidence from the Czech Republic and Slovakia. Quality of Life Measurements in EU Countries 9:00-10:30 Karel Mirošník, Ludmila Pětkovová, Jan Čadil Statistical Analysis of Cohesion Funding in the Czech Republic Peter Huber, Klaus Nowotny Pavel Breinek, Aleš Franc Return Intentions among Potential Migrants and Commuters: The Role of Human Capital, Deprivation and Networks Labour Market Institutions and Unemployment in the Selected OECD Countries Jana Langhamrová, Markéta Arltová Part-time Jobs in the Czech Republic from the Viewpoint of Demographic Development Jan Čadil, Ludmila Pěkovova, Dagmar Blatná Kamila Růžičková, Marek Litzman, Tomáš Krištofóry Human Capital, Economic Structure and Growth The Direct and Indirect Impacts of Legal Intervention on the Buyer-seller Relationships 11:00-12:30 Marcel Ševela Differences in Demand as the Source of Foreign Trade Flows

11 Session: New trends in the business economics and finance Thursday, 6 th March (Q35) Chair of the Session: Michaela Beranová, Jan Vavřina Małgorzata Okręglicka Jan Vavřina, Lubor Lacina The Economic Recession and Working Capital Management of Companies in Poland Economic Crisis in EU: Exploratory Study using Subjective Mapping of Greek and Irish Corporate. Jaroslava Pražáková, Martin Pech Karolina Daszynska-Zygadlo, Tomasz Slonski Petra Adlofová, Vít Hromádka, Marie Dočekalová, Alena Kocmanová, Jiří Koleňák Martin Mariš Bogna Kaźmierska- Jóźwiak Martin Boďa Jakub Marszalek Daniel Papla Financial Threats of Network Stability Caused by Fragments Tending to Bankruptcy Causality between CSR and Financial Performance: International Evidence CBA Analysis of Investment Projects - Assessment of Projects under the Structural Funds, Cohesion Fund and ISPA Determination of Economic Indicators in the Context of Corporate Sustainability Performance Financial Markets in Fragile Global Economics The Relationship Between Capital Structure and Dividend Policy: Evidence from Polish Listed Companies Concentration Measurement Issues and Their Application for the Slovak Banking Sector Optimal Decision for Convertible Debt Financing - some Observations from the American Market Example of using Copula Functions as a Tool for Researching Contagion in Financial Markets 13:30-15:00 15:30-17:30 Katarína Fedorková, Jana Czillingová, Restructuring as Part of a Company Crisis Management Michal Karas, Maria Reznaková Bankruptcy Prediction Models: Can the Prediction Power of the Models be Improved by using Dynamic Indicators?

12 Session: New trends in the business economics and finance Friday, 7 th March (Department of Law and Social Sciences Meeting Room, 6.01) Chair of the Session: Michaela Beranová, Jan Vavřina Emília Zimková Sylvie Riederová, Pavlína Pinková Technical Efficiency and Super-Efficiency of the Banking Sector in Slovakia Impact of the CNB s Intervention on the Czech Exporting Companies Pavla Vodová Marcela Basovníková Iveta Řepková Czech Commercial Banks: are they Liquid Enough to Finance Loan Commitments? Performance of Civestock Production Agricultural Enterprises after 2013 CAP s Reform Efficiency of the Czech Banking Sector Employing the DEA Window Analysis Approach 9:00-10:30 Karina Mužáková Alica Lišková Rafał Siedlecki Dominika Fijalkowska, Michal Muszynski and Marek Pauka Petr Koráb, Jitka Poměnková Andrzej Sołoma Stanislav Sendek, Zuzana Svitálková Zuzana Svitálková New Trends in (Un) Insurability of Risks Cost Management in Terms of Increasing Business Efficiency Forecasting Company Financial Distress using Gradient Measurement of Development and S-curve Insider Trading and the Phenomenon of Short-term Underpricing on the Polish Alternative Investment Market New Connect Financial Crisis and Financing Constraints of SMEs in Visegrad Countries Exit Strategies for Private Equity Portfolio Companies in the Markets of Central and Eastern Europe. The Case of Poland Efficiency Evaluation of Hospitals in the Environment of the Slovak Republic Comparison and Evaluation of Bank Efficiecy is Selected Countries in the EU 11:00-12:30

13 Session: New trends in the business economics and finance Friday, 7 th March (Department of Law and Social Sciences Meeting Room, 6.01) Chair of the Session: Michaela Beranová, Jan Vavřina Vladěna Obrová The Financial Impact of Risk in the Enterprise Martina Hedvičáková CNB Interventions in the Context of Improving the Competitiveness of the Czech Republic Manuela Raisova, Jan Buleca, Grzegorz Michalski Food Processing Firms Inventory Levels in Hard Times Slovak, Czech and Polish Enterprises Case Jitka Chovancová, Gabriela Kocourková, Lucie Kozumplíková, Michal König Michaela Holá, Vít Hromádka Assessment of Operating Cash Flow of the Investment in The Construction of Passive Houses Risk Factors Threatening the Investment Project 13:30-15:00 Radim Gottwald Investing Based on the Peer Group Comparison Petr Boukal Jan Vavřina, Dana Martinovičová Jakub Tabas, Michaela Beranová Corporate Philanthropy as the Factor of the Business Efficiency Economic Performance of SME Agricultural Producers in the Context of Risks Management: Focus on Visegrad 4 Member Countries Innovations Effect in the Company s Value

14 Session: Management in the new environment Thursday, 6 th March (Q43) Chair of the Session: Hana Stojanová, Helena Chládková Peter Sprongl Włodzimierz Sroka, Joanna Cygler Ildikó Marosi Kornélia Lazányi Anna Wolak-Tuzimek, Katarzyna Sieradzka Katarzyna Sieradzka, Anna Wolak-Tuzimek Lubomir Šmída, Peter Sakal Andrea Sujová, Katarína Marcineková Georgii Alaev Mohieddin Almanae, Omar Abu.khshim Stefan Hittmar, Michal Varmus and Viliam Lendel Monika Rolková Aneta Bobenič Hintošová, Michaela Bruothová, Lucia Demjanová Abdussalam Elmassri Peter Gál, Peter Marcin, Matej Meško, Miloš Mrva Jaroslava Hyršlová, Lucie Vnoučková Josef F. Palán Embedding Analytical Capabilities to Improve Top Management Decision-making Pathologies in Inter-organizational Networks Presence of Family Values in Tacit Knowledge of Employees Employment Opportunities for those with Disabilities - Analysis of the Factors in the Background Growth Factors of Competitiveness of Small and Medium Enterprises in Poland Innovation as a Factor of Competitiveness of Polish Small and Medium-sized Enterprises Value Creation in the Context of Sustainable Corporate Social Responsibility Traditional and Modern Indicators for Business Process Measurement Managerial Techniques Transfer in IJV's as a Catalyst of Competitive Advantage on Domestic Markets Managing Quality and Costing of Materials in Stores General Electric Company of Libya Modeling of Innovation Processes in the Company The Aspects of Managers' Emotional Intelligence Innovation Activity and Enterprises Size The Influence of National and Organisational Culture on Employee Involvement and Participation (EIP): A Cross-Cultural Study Heuristics as a Source of Decision Making Mistakes Corporate Sustainability Management and Management Systems in the Czech Republic Virtual Paradigm of Strategic Management Process 13:30-15:00 15:30-17:30

15 Session: Management in the new environment Friday, 7 th March (Q43) Chair of the Session: Hana Stojanová, Helena Chládková Jan Hron, Tomáš Macák, Andrea Jindrová, Petra Průšová Pavel Kotyza Gabriela Koláčková, Jana Poláková, Ivana Tichá Marek Merhaut Design of Control Mechanism for Evaluating Authenticity of Food Effects of Public Support on Producer Group Establishment in Czech Republic and Slovakia Business Model Typology Applied Into The Czech Agribusiness Selected Culturological Aspects in Reality of our Hotels Marek Merhaut Martin Hladík, Jaroslav Jandoš Jiří Beran Effect of Economic Crisis and Subsequent Recession at Changing the Behaviour Management in the Hotel Industry in Czech Republic Strategic Change Management Using Enterprise Architecture Strategies of Czech Inovative Companies 9:00-10:30 Zita Prostejovská, Jaroslava Tománková Jarmila Šebestová, Pavlína Haltofová Anusua Saha Monika Švárová, Jaroslav Vrchota Lucie Jelínková Kateřina Kashi, Petra Horváthová Štěpánka Staňková Jindra Peterková, Zuzana Wozniaková Project Management: How to assess a Project's Success Volunteer Work in Context of Social Services in the Czech Republic Eco Labels and Similar going Green Brands: A Boon or Impediment Influence of Competitive Advantage on Formulation of Business Strategy Consideration of Cultural Differences in the Performance Management Systems in Czech Enterprises AHP Method in Practice: Intangible Remuneration Model for Key Employees in an Automotive Company Application of Multiple-Criteria Decision Making in the Evaluation of Corporate Social Responsibility by Using the AHP Method Monitoring and Evaluating Start-ups and Spin-offs as Selected Form of Innovative Enterprise in the Czech Republic 11:00-12:30

16 Session: Management in the new environment Friday, 7 th March (Q43) Chair of the Session: Hana Stojanová, Helena Chládková Martin Černek, Jan Kovács Jiří Koleňák, Barbora Novotná Březovská TPM and Corporate Culture from the Perspective of Excellent Companies Managers in the Czech Republic The Competences Balancing Method and Subtle Skills Model Kristína Estélyiová Jana Korytárová Dana Linkeschová Tomáš Hanák, Jiři Grossmann Andrea Čechová, Kateřina Bodorová, Iveta Šimberová, Jan Holubík Eva Vítková, Vít Hromádka, Jaroslav Raclavský The Prerequisites of Sustaining Cooperation in Strategic Alliances in the South Moravian Region The Management of Economic Efficiency of the Special Public Projects The Perception of Spiritual Leadership, Management and some Social Ethical Questions Factors Affecting Competitiveness of Construction Companies Sustainable Brand Management, Social Media Marketing and Lean Practices: A Literature Review and Future Directions Economic Analysis of Project of the Gray Water Treatment 13:30-15:00 Alena Tichá Zdenka Hanáková Facility Management as a Competitive Advantage for Enterprises Alena Tichá, Kateřina Vymětalová Markéta Lőrinczy, Ivo Rolný Eva Tomášková, Alena Kerlinová Jan Hubený, Martin Homolka Natalya Kuzminykh, Pavel Žufan Multi-criteria Evaluation of the Success of Land Consolidation Ethical Aspects of Alcohol Consumption Approach to Employees in Organizations of Public Administration Health Aspects in Well-being Index Designing Airline Alliances and Their Influence on Firm Performance 15:30-17:30

17 Paralel session: Management in the new environment Friday, 7 th March (Department of Management Meeting Room, 5.16) Chair of the Session: Pavel Žufan Adriana Válová, Sylvie Formánková Marcela Mucalová, Pavel Žufan Pavel Žiaran, Daniela Hrehová Tomáš Pyšný Corporate Philanthropy in the Czech Republic Stress of Accountants and its Projection into Job Satisfaction Honesty and Humility Factor as a Predictor of Pro-social and Cooperative Behavior and a Source of Good Managerial Practice Goals Setting Disparity in Business Ida Vajčnerová, Pavel Žiaran, Kateřina Ryglová Pavel Syrovátka, Helena Chládková Pavel Žiaran, Renáta Kučerová Jiří Duda Renata Skypalová, Renata Kučerová The Quality Management of a Tourist Destination in the Context of Customer Satisfaction The Influence of Price on Czech Bottled Quality Wine Supply The Leadership Triangle, Suggestion for a New Theory - an Experimental Approach The Requirements of University Students in the Employee Benefits by a Prospective Employer Knowledge and Application of Concept of the Corporate Social Responsibility in the Czech Republic 15:30-17:00 Andrea Hrdličková Hana Stojanova, Veronika Blašková Threatened Groups at the Labour Market The Role of Graduates Field of Study and its Impact to the Working Life Transition

18 Session: Quantitative methods in business Thursday, 6 th March (Q38) Chair of the Session: Václav Adamec, David Hampel Miroslava Otavová František Lipták, Viliam Kováč Péter Szikora Tatiana Bányiová, Andrea Piterková, Tatiana Bieliková Vladimir S. Donchenko, Inna M. Nazaraga, Olga V. Tarasova Jana Krejčová Josef Jablonský Jiří Franek, Aleš Kresta Lukáš Čechura, Zdenka Malá David Hampel, Ladislava Issever Grochová, Jitka Janová, Ladislav Kabát, Luboš Střelec Martin Boďa, Mária Kanderová Rastislav Kotulic, Jana Pavelkova, Ivana Kravcakova Vozarova and Roman Vavrek Ludvík Čichovský, Jiří Boháček,Shuh Nagasawa, Fernando Veniale The Constrained Optimization Problem and the Alternatives to Lagrange Multipliers Method Foreign Direct Investments and GDP - some Lessons from Econometric Modelling Allocating Time-bound Tasks -- an Application of Matching Theory Prediction of Agriculture Enterprises Failure Matrixes Least Squares Method in Economics Asymptotic Properties of Higher-order Difference Equations MS Excel based Software Support Tools for Decision Problems with Multiple Criteria Judgement Scales and Consistency Measure in AHP Technology and Efficiency Comparison of Czech and Slovak Processing Companies Alternative Approaches of Assessing European Union and EU Countries Competitiveness Two Methods of Portfolio Tracking: Tracking Error Variance Minimization and Cointegration Analysis Managerial View on the Production Analysis in Agriculture - the Application of the Cobb-Douglas Production Function Transfer of the Innovation Potential of Products Into a Competition Value and Efficiency of Product Life Cycles, Companies, Micro Regions, Regions, Industries of the EU28 and Africa Countries 13:30-15:00 15:30-17:30

19 Session: Quantitative methods in business Friday, 7 th March (Q31) Chair of the Session: Václav Adamec, David Hampel Irena Sýkorová Problem of Function Approximation Martina Miskolczi, Jitka Langhamrová Multistate Analysis of Labour Market: Modelling Employment Career in Multistate Life Table and Multistate Projection Method Tomáš Fiala, Jitka Langhamrová Zuzana Chvátalová, Jiří Hrebíček, Hana Zaoralová Michal Kvasnička Jarmila Zimmermannová, Petr Čermák Jaroslav Bíl Increase of Labour Force of Older Age Challenge for Next Decades Optimization of Logistics in Service Company Agent-based Model of Viral Video Diffusion in a Fixed Social Network Possibilities of Multiagent Simulation Model Application in the Emission Allowances Trading Area Comparison and Decomposition of European Railway Efficiency using DEA Techniques 9:00-10:30 Tomáš Jeřábek A Predictive Likelihood Approach to Bayesian Averaging Rostislav Staněk Resale Price Maintenance and Market Power Jiří Hřebíček, Jana Soukopová, Oldřich Trenz Current Trends of Economic Modelling of Sustainable Corporate Performance Vladimír Hajko Petra Bubáková, Josef Slaboch, Jindřich Špička The Energy Intensity in the Transport Sector Production Analysis of Biogas Farms in the Czech Republic 11:00-12:30 Pavel Kolman, Josef Holoubek, Michaela Jančová Ondřej Krčál Václav Adamec Analysis of Maximal Temperature During Wave Soldering Process Using Agent-based Simulations for Finding the Optimal Franchise Terms in a Rail Market with Heterogeneous Passengers Study of Causal Price Dependencies in the Czech Wheat Commodity Market

20 Session: Marketing, trade and tourism Thursday, 6 th March (Q13) Chair of the Session: Jana Turčínková Eva Jančíková Marcela Votoupalová, Martina Toulová, Lea Kubíčková Mária Šášiková, Tatiana Hlušková Kristina Drieniková, Elena Kastaková Lucie Tichá, Viktor Vojtko Martina Krásnická, Roberto Bergami, Viktor Vojtko Miroslav Radiměřský, Lucie Veselá Lucie Veselá, Miroslav Radiměřský Hans-Guenther Barth Internationalization of Renminbi an Opportunity for Corporations Key Motives for Internationalization Process of Small and Medium-sized Enterprises Foreign Expansion of Small and Medium Enterprises (the example of Slovak companies) Prospects of Slovak-Ukrainian Foreign Tade Relations Affected by Changes of EU Trade Policy towards Ukraine Risks in International Road Cargo Transports The Czech Transporters Perspective Choice of Purchase Currency by Czech Exporters Sourcing Abroad Trade Trade from the Perspective of Czech Economy The Development of Electronic Document Exchange Evaluation of Impact of Government Program for Final Car Market on Car Dealers 13:30-15:00 Anusua Saha Tomáš Sigmund Avinash Mulky Transforming Rules of Eco- business to Tap the Untapped Postmodern Marketing and its Implications Enhancing the Effectiveness of Social Marketing: A Review of Innovations and Suggestions 15:30-17:30 Peggy Goovaerts Hannes Van Biesbroeck, Tim Van Tilt Viktor Vojtko Measuring the Effect and Efficiency of City Marketing Comparison of System Dynamics and Multiagent Modelling of Consumer Markets

21 Session: Marketing, trade and tourism Friday, 7 th March (Department of Marketing Meeting Room, 3.57) Chair of the Session: Jana Turčínková Christian Nedu Osakwe, Nahanga Verter Birčiaková Naďa, Stávková Jana, Antošová Veronika Stephen Van Wichelen, Jana Turčínková Robert Zich, Pavel Mráček Tomas Macak, Olga Regnerova, Stefan Toth David Irmann, Jakub Žalman, Ondřej Dufek, Stanislav Mokrý Pavel Hrdlička Radek Dohnal, Jitka Chovancová Jana Turčínková, Martin Souček Martin Souček, Jana Turčínková Kristýna Kocourková, Denis Drexler, Veronika Machálková, Martin Souček Olga Regnerová, Aleš Hes, Marta Regnerová Tomáš Netopil, Veronika Antošová, Jana Turčínková A Time Series Analysis of Macroeconomic Determinants of Household Spending in the Era of Cross-Cultural Dynamics: Czech Republic Influence of the Economic Development in the Czech Republic on Income Inequality of Household Groups The Mirror-image of Dutch Speaking Self-employed Entrepreneurs in Belgium Identification of Factors of Competitiveness on the Base of Success-ability Concept Perceived by Customers Design of Experiments for Analysis Factors Influencing Consumer Behaviour The Impact of Graphic Information of Selected Journals on a Consumer Decision Consumers Behavior - Cross-price Elasticity Marketing Segmentation As a Source of Information for Strategic Management Accounting Customer Loyalty and Shopping for Meat in the Czech Republic Factors for Choosing a Point of Purchase of Meat Products Consumer Purchasing Habits for Confectionery Groceries for a Gluten Free Diets on the Market in the Czech Republic and CSR firms Retirees: How do they Choose their Grocery Store? How do they Shop? 9:00-10:30 11:00-12:30

22 Session: Marketing, trade and tourism Friday, 7 th March (Department of Marketing Meeting Room, 3.57) Chair of the Session: Jana Turčínková Dagmar Lesáková Values and Life Style Segmentation of Older Consumers Aleš Hes, Eva Daniela Růžičková Petra Pavlová, Jana Holá, Markéta Moravcová Martin Přibyl, Ondřej Dufek Viera Kubičková, Roman Staňo Consumer Protection and its New Legal Environment on the Home and European Retail Market Benchmarking in the Quality of Midwifery Care How to Promote Bachelor Economic Studies Tourism in Knowledge Economy Šárka Stojarová Lyaysan Mavlikaeva, Monika Bediova, Kateřina Ryglová Stanislav Mokrý, Ondřej Dufek The Development and the Comparison of Cultural Dimensions of Selected Countries with Regard to Their Use in Travel Tourism Current Trends of Researching and Measuring the Tourist Satisfaction and Loyalty Q-method and its Use for Segmentation in Tourism 13:30-15:00 Markéta Sanalla, Jitka Veselá, Věra Plhoňová Elena Querci Jana Kalabisová, Lucie Plzáková, Petr Studnička, Josef Vlček Ramdan Mohamed Bayoud The Relation Between Tourism and Consumer Behaviour: Case Study of Specific Ethnic Demand Requirements of Food in Znojmo Region The Business Model for Low Cost High Value in the Development of the Domestic Medical Tourism Industry Innovation Process for a Specific Provider of Accomodation Services Evaluation of Training Programmes in the Public Hotel Sector in Libya

23 Session: IS/ICT and competitiveness of enterprises Thursday, 6 th March (Q15) Chair of the Session: Ivana Rábová, David Procházka Vlasta Svatá The Ways of IT Process Quality Assessment Vojtěch Mates, Marek Rychlý, Tomáš Hruška Modelling of Context-Adaptable Business Processes and their Implementation as Service-Oriented Architecture Jan Turčínek András Keszthelyi Methodology for Implementation of Services in Small and Medium-sized Enterprises Age of Cyber Crime and Competitiveness 13:30-15:00 Petra Poulová, Miloslava Černá, Ivana Simonová Social Computing - Tools for the Development of Human Resources Edward Kasem, Jiří Hřebíček ICT Tools for Sustainability Reporting František Dařena, Jan Žižka, Jan Přichystal Clients' Freely written Assessment as the Source of Automatically Mined Opinions Sergei Maruev, Dmitry Stefanovskyi, Alexander Frolov, Alexander Troussov Deep Mining of Custom Declarations for Commercial Goods Petr Zach, Martin Pokorný, Jiří Balej Quality of Experience Estimation of Voice over Internet Protocol Calls 15:30-17:30 Martin Pokorný, Petr Zach, Jiří Balej, Jiří Fejfar The Impact of Traffic Management Tools Application on the Business Computer Network Performance Jiří Rybička, Dita Dlabolová Enhancing Quality of Computer-based Examination

24 Session: IS/ICT and competitiveness of enterprises Friday, 7 th March (Department of Informatics Meeting Room, 2.52) Chair of the Session: Ivana Rábová, David Procházka Stanislava Mildeová, Martin Dalihod Business Simulators and Competitive Intelligence Martin Dalihod, Stanislava Mildeová System Dynamics Model: a Tool to Communicate Vision within Enterprise Jiří Lýsek, Jiří Šťastný, Arnošt Motyčka David Procházka, Tomáš Koubek, Karel Zídek Comparison of Neural Networks and Grammatical Evolution for Survey Data Classification Are Automatic Traffic Sign Detection System Ready for Real Conditions? 9:00-10:30 Jaromir Landa, David Prochazka Automatic Road Passportization using LiDAR Jan Kolomazník, Jan Přichystal Use of non-sql Databases for Storing Georeferenced Point Clouds

25 Session: Enterprise in legal and social environment Thursday, 6 th March (Q22) Chair of the Session: Jana Mikušová, Eva Abramuszkinová Pavlíková Jarmila Pokorná, Eva Večerková Limited Liability Company as Universal Legal Form of Business Eva Daniela Růžičková Radovan Dobrovič, Světlana Dobrovičová, Ján Dobrovič Zuzana Prouzová, Gabriela Vaceková Jana Borská Kim Janssens, Joris Nouwen, Nico Nijsten, Robrecht van Goolen Hana Kelblová The Liability of Executives in a Limited Liability Company and the Consequences related to the New Commercial Corporate Act New Challenge or Threat to the Economy Foundation as a New Competitor on the Czech Market. Outsourcing and Offshoring of Companies in Terms of the New Legislation Spam and Marketing Communications The new Community Regulation on Quality Schemes for Agricultural Products and Foodstuffs - Obligations and Opportunities for Pro 13:30-15:00 Věra Kalvodová, Eva Žatecká Criminal Penalties fro Unfair Competition Marta Uhliřová Milana Hrušáková Eleonóra Marišová, Eva Schultzová, Lucia Grešová, Tomáš Malatinec Jana Mervartová Jan Duda Karel Marek Criminal Liability of Legal Persons - a Comparison of Czech and Austrian Legislation Criminal Liability of Legal Persons, with a Focus on Procedural Issues Quality Assessment of Labor Offices Services in Slovakia: Is the Reform Necessary? Compensation of the Injury in the New Civil Code and Compensation of Damage under the Labor Code Several Remarks to the New Civil Code from the Legal Awareness Perspective On the Contract for Work under the New Civil Code 15:30-17:30 Martin Janků Rudolf Hrubý Anna Bandlerova,Loreta Schwarczova, Pavol Schwarcz Hana Janáčková, Monika Mynarzová Statutory Pre-emption Right as Changed by the New Civil Code Agricultural Tenure as a Restored Institute of Czech Civil Law The Acquisition of Agricultural Land in Slovakia by Foreigners EU Internal Market through the Prism of the Specifics of the Real Estate Market

26 Session: Enterprise in legal and social environment Friday, 7 th March (Q22) Chair of the Session: Jana Mikušová, Eva Abramuszkinová Pavlíková Daniela Dvořáková, Bohumil Vítek International Expansion and Transition to the Network Structure of the Multinational Companies and Their Social Consequences Robrecht Van Goolen, Hilde Evers Christel Lammens International Innovations Labs: an Innovation Meeting Ground between SMEs and Business Schools Jana Dudová, Martina Urbanová, Jan Duda Pavla Varvazovská, Marie Praslová Corporate Social Responsibility and its Influence on a Quality of Life Waste Production as one of the Problems of Postmodern Society 9:00-10:30 Martina Miskolczi, Jitka Langhamrová, Jana Langhamrová Ageism on the Labour Market Dinara Nevaeva Social Exclusion of Older People (based on sociological research) Anna Pilková, Marian Holienka, Ján Řehák Senior Entrepreneurship in the Perspective of European Entrepreneurial Environment Tatiana Soroková, Daniela Petríková Economic and Social Phenomenon of Success, Arrogance and Unethical Psychological Aspects of the Business Environment in Slovakia Martina Urbanová, Jana Dundelová Radek Kopřiva, Sylvie Kotásková Selected Manifestations of Social Deviance in Organizational Culture The Appointment of Local Political Forces as a Factor of Social Development 11:00-12:30 Venelin Tereziev, Sevdalina Dimitrova Eva Abramuszkinová, Blahoslav Rozbořil Social Adaptation as a Social Process in the Adaptation of the Military Consumerism and Indebtedness

27 Session: Enterprise in legal and social environment Friday, 7 th March (Q22) Chair of the Session: Jana Mikušová, Eva Abramuszkinová Pavlíková Marie Sciskalová, Danuta Duda Jana Mikušová Renata Korcová, Sylvie Kotásková Competition Law of the EU and of the Czech Republic with Regard to Decision-making Powers Services of General Economic Interest the Limits of Margin of Discretion Measures of a General Nature in Selected Areas Andrei Evdokimov Public Financial Law and Values Andy C. M. Chen Markéta Klusoňová, Martina Urbanová Radek Jurčík The Regulatory Landscape of Asian Financial Institutions Law Cultural Management in Legal and Social Enviroment Benefits of Competitions in the new European Procurement Directives in Relation to SMEs and Public Administration 13:30-15:00 Petr Man, Jitka Matějková, Radek Jurčík Martin Vyklický Pavel Gottwald, Petr Kupčík The Key Factors of Transparency of the Public Procurement in the Czech Republic Public Purchases of Scientific Appliances in the Context of the Czech Public Contracts Act Reform of the Third Pillar of the Pension Reform in the Czech Republic after 1 year of Operation

28 Session: Global competitive environment Thursday, 6 th March (Q25) Chair of the Session: Petr Rozmahel Petr Polák, Magnus Lind Lenka Fojtíková The Post-Crisis Financial System: Unintended Consequences of New Financial Regulation Performance and Growth of the Eurozone Export Bohdan Vahalík Jana Šimáková, Daniel Stavárek Igor Novikov Andrea Sujová Matúš Kubák, Lucia Bosáková, Eva Timurová, Zuzana Hajduová Aleksandr Temruk, Mikhail Aleksandrov Monika Jandová, Tomáš Paleta Pavlína Pellešová, Marie Sciskalová Pavlína Haltofová, Pavel Adámek Eva Ivanová Regional Bilateral Trade Analysis of the European Union, China and ASEAN Exchange-Rate Impact on the Industry-Level Trade Flows in the Czech Republic How does Institutional Environment Affect the Internationalization of Small Enterprises? Quality of Business Competitive Environment in the Slovak Republic Unemployment Change by Selected Economic Factors: Panel Data Evidence Migration Processes in Primorsky Krai, Russia: what does the Principal Component Analysis allow to see Gravity Models of Internal Migration - the Czech Case Study Education in Public Administration Corporate Social Responsibility in Companies of the Primary Sector in the Czech Republic, the Primary Study The Impact of Foreign Direct Investment on the Social-economic Regional Developement in Slovakia 13:30-15:00 15:30-17:30 Petra Hlaváčková, Dalibor Šafařík Olga Proncheva, Vladimir Stepashko The Competitiveness of Czech Enterprises in the Forestry and Wood Processing Sector within the European Union Construction Predictive Models of Global Dynamics with Forrester's Variables: Initial Experiment with the System GMDH Shell

29 Session: Global competitive environment Friday, 7 th March (Department of Management Meeting Room, 5.16) Chair of the Session: Petr Rozmahel Olga Proncheva, Mikhail Alexandrov WorldDyn as the Tool for Study of World Dynamics with Forrester Model: Theory, Algorithms, Experiments Anikó Kelemenné Erdős Enhancing the Competitiveness of Railway Markets Monika Jandová, Tomáš Paleta Ksenia Terekhina, Mikhail Alexandrov, Olexiy Koshulko Jaromír Vojtaj European Railway Regulation and Its Impacts on the CR Data of Electrical Power Consumption as Source for Indirect GDP Forecasting Results of the Czech Auction of Frequencies in the Context of European Auctions 9:00-10:30 Radka MacGregor Pelikanová Atia Milad Aljbiri The dark Side of the Global Competitive Environment The Greatest Cartel (un)punishments in the EU and in the Czech Republic The Role of Libyan Stock Market on Economic Growth Empirical Evidence from Libya

30 Surname Name Contact Abramuszkinová Pavlíková Eva Adamec Václav Adlofová Petra Alaev Georgii Aljbiri Atiya Almanae Mohieddin Andrlík Břetislav Bandlerová Anna Bányiová Tatiana Bartes Frantisek Barth Hans-Guenther Basovníková Marcela Bayoud Ramdan Mohamed Bem Agnieszka Beran Jiří Beslerová Stela Biernacki Krzysztof Bil Jaroslav Birčiaková Naďa Boďa Martin Bodorová Kateřina Boháček Jiří Bohušová Hana Borská Jana Boukal Petr Breinek Pavel Brodzka Alicja Bruothová Michaela Čadil Jan Černek Martin Dalihod Martin Dařena František Daszynska-Zygadlo Karolina Dlabolová Dita Dobranschi Marian Dobrovič Radovan

31 Dočekalová Marie Dohnal Radek Drieniková Kristina Duda Jiří Dudová Jana Dufek Ondřej Dundelová Jana Dvořáková Daniela Estelyiova Kristina Evdokimov Andrei Fedorková Katarína Fiala Tomáš Fijalkowska Dominika Fojtíková Lenka Formánková Sylvie Franceková Eva Franek Jiří Gazzola Patrizia Gottwald Radim Gottwald Pavel Gryčová Marta Hájek Oldřich Hajko Vladimir Haltofová Pavlína Hanák Tomáš Hanáková Zdenka Hedvičáková Martina Hladík Martin Hlaváčková Petra Hodinková Monika Holá Michaela Holá Jana Hrdlička Pavel Hrdličková Andrea Hromádka Vít Hrubý Rudolf Hrušáková Milana Hřebíček Jiří

32 Hubený Jan Huber Peter Hudec Miroslav Hunady Jan Hyršlová Jaroslava Chalupová Naděžda Chen Andy Chládková Helena Chlubna Vojtěch Chovancová Jitka Chvátalová Zuzana Ivanová Eva Jablonský Josef Janáčková Hana Jančíková Eva Jandová Monika Janků Martin Janssens Kim Jelínková Lucie Jeřábek Tomáš Jindřichovská Irena Jurčík Radek Kabát Ladislav Kalabisová Jana Kalvodová Věra Kanderová Mária Kaňka Miloš Kapounek Svatopluk Kashi Kateřina Kašparovská Vlasta Kaufhold Gerrit Kazmierska-Jozwiak Bogna Kelblová Hana Kelemenné Erdős Anikó Keszthelyi András Klegová Jaroslava Klůfa Jindřich

33 Klusoňová Markéta Kolman Pavel Koráb Petr Korcová Renata Korytárová Jana Kotásková Sylvie Kotulič Rastislav Kotyza Pavel Kováč Viliam Král David Krásnická Martina Krčál Ondřej Krejčová Jana Krchnivá Kateřina Kriskova Petra Kubák Matúš Kubaščíková Zuzana Kubičková Viera Kučerová Renata Kvasnička Michal Kvíčalová Jolana Lacina Lubor Landa Jaromír Langhamrová Jana Lanjri Mettaoui Mirjam Lazányi Kornélia Lesáková Dagmar Linkeschová Dana Lišková Alica Lorinczy Markéta Lýsek Jiří Macák Tomáš MacGregor Pelikanová Radka Malá Zdenka Man Petr Marek Karel Maris Martin

34 Marišová Eleonora Markovič Peter Marosi Ildikó Marszalek Jakub Martinát Stanislav Masárová Jana Matějová Lenka Mavlikaeva Lyaysan Merhaut Marek Mervartová Jana Meško Matej Michalski Grzegorz Mikušová Jana Mildeová Stanislava Mirdala Rajmund Miskolczi Martina Mokrý Stanislav Montag Josef Moravec Lukáš Mucalová Marcela Mulky Avinash Mužáková Karina Nerudová Danuše Netopil Tomáš Nevaeva Dinara Novikov Igor Novotná Březovská Barbora Obrová Vladěna Okręglicka Małgorzata Otavová Milena Otavová Miroslava Palán Josef F. Paleta Tomáš Papla Daniel Parajka Branislav Pellešová Pavlína Peterková Jindra

35 Pinková Pavlína Plaček Michal Pokorná Jarmila Pokorný Martin Polák Petr Poláková Jana Poulová Petra Pražáková Jaroslava Prędkiewicz Katarzyna Procházka David Proncheva Olga Prostejovská Zita Przekota Grzegorz Přibyl Martin Přichystal Jan Pyšný Tomáš Querci Elena Rábová Ivana Radiměřský Miroslav Rakovská Eva Regnerová Marta Rehák Jan Reznaková Maria Rolková Monika Rozmahel Petr Rozmahelová Kateřina Rudinskaya Tamara Růžičková Kamila Růžičková Eva Daniela Rychlý Marek Řepková Iveta Saha Anusua Salem Abdussalam Elmassri Sciskalová Marie Semerád Pavel Sendek Stanislav Siedlecki Rafał

36 Sieradzka Katarzyna Sigmund Tomáš Slaboch Josef Smutka Luboš Solilová Veronika Sołoma Andrzej Soroková Tatiana Souček Martin Sprongl Peter Sroka Włodzimierz Staněk Rostislav Stanley Renáta Stárová Marta Staňková Štěpánka Stojanová Hana Stojarová Šárka Sujova Andrea Svatá Vlasta Svitalková Zuzana Sýkorová Irena Szarowská Irena Szikora Peter Šášiková Mária Šebestová Jarmila Ševela Marcel Šimáková Jana Širá Elena Šmída Lubomír Šubrta Václav Švárová Monika Švec Peter Tabas Jakub Tarasova Olga Temruk Aleksandr Terekhina Ksenia Terziev Venelin Tiulkina Kateryna

37 Tomášková Eva Toulová Martina Troussov Alexander Tumpach Miloš Turčínek Jan Ucieklak-Jeż Paulina Uhlířová Marta Uchman Jacek Urbanová Martina Vaceková Gabriela Vahalík Bohdan Vajčnerová Ida Van Biesbroeck Hannes Van Goolen Robrecht Van Wichelen Steven Varmus Michal Varvazovska Pavla Váryová Ivana Vavřina Jan Verter Nahanga Veselá Lucie Veselá Jitka Vítek Leoš Vodová Pavla Vojtaj Jaromír Vojtko Viktor Vyklický Martin Vymětalová Kateřina Wolak-Tuzimek Anna Zach Petr Zerdaloglu Stratos Zich Robert Zimková Emília Zimmermannová Jarmila Žiaran Pavel Žižlavský Ondřej Žufan Pavel

38 Conference Scientific Committee Prof. Jana Stávková Dr. Peter Huber Prof. Pavel Tomšík Assoc. Prof. Pavel Žufan Assoc. Prof. Danuše Nerudová Prof. Jarko Fidrmuc Assoc. Prof. Svatopluk Kapounek Conference Organisation Committee Danuše Nerudová Lucie Kamenická Silvie Klapalová Barbora Šiklová David Procházka Jan Přichystal Petr Rozmahel Jiří Urbánek

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40 FACULTY OF BUSINESS AND ECONOMICS, MENDEL UNIVERSITY BRNO, CZECH REPUBLIC ENTERPRISE AND COMPETITIVE ENVIRONMENT March 6 7, 2014 Faculty of Business and Economics Mendel University in Brno Zemědělská Brno Czech Republic