BUSINESS INTELLIGENCE

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1 BUSINESS INTELLIGENCE Michael Bohl, Radiology Group, PC, SC Brian Hart, Merge Healthcare Tuesday, August 28, Merge Healthcare

2 session objectives & discussion points 2 Understand the basics of business intelligence and why it is essential to you Definition Rules for Success Discuss some best practice examples of how RBMA and Radiology Group have used data to drive better decisions Understand how Merge Dashboards technology has progressed to better support business intelligence in outpatient radiology

3 BUSINESS INTELLIGENCE BASICS

4 Our organization doesn t want to build its entire strategy around analytics, but we would like to become more analytical and make more analytical decisions. Competing on Analytics Harvard Business Review; 2006; Davenport, Tom

5 business intelligence definition 5 Business Intelligence (BI) is defined as the ability of an organization to: 1. Take all its capabilities and 2. Convert them into knowledge, with the goal of 3. Getting the right information to the right people at the right time.

6 business intelligence basics 6 In its simplest sense, BI can be broken down into three stages: Data raw data is gathered and processed into Information which must be filtered and arranged into meaningful patterns resulting in Knowledge Data Knowledge that helps form the business intelligence for the group Information

7 DATA YOU CANNOT LIVE WITHOUT

8 why BI? why now? 8 Industry is undergoing intense evolutionary change DRA MPPR Utilization Rate Changes Bundling Code consolidations Practice Expense Changes RUC being shortcircuited SGR fix & potential for buckets

9 why BI? why now? 9 Business intelligence tool Data into insights Insights into decisions Decisions into actions

10 rules for success 10 Identify a champion Get a commitment from key stakeholders Be selective in the BI program you choose Use charts and graphs to monitor key operational benchmarks whenever possible a Dashboard Deliver the information to the right people Start small and build over time

11 BEST PRACTICE IDEAS

12 best practices 12 Radiology Group initiatives RBMA data gathering

13 Radiology Group background physician radiology group Three hospitals 17 sites of service Billing Company Three clients 24 radiologists 9 hospitals 28 sites 450,000 procedures/year Joint venture with hospital Two imaging centers

14 Radiology Group BI uses 14 Volume trend analysis Site, modality, time of day Denial Management Work Queue Management Receipts per unit of service By modality, site, dept... Accounts-receivable management Billing cost/procedure Number of new & total number of referrers Referral trends by physician by modality Room Utilization Imaging Center Cost Analysis Physician productivity by days worked Work in progress Physician Compensation per Unit of Service and RVU

15 Radiology Group ad hoc uses 15 Support practice on new initiatives Estimate coverage needs Project reimbursements from new potential business Determine impact of new PC business on billing office Joint Venture (Powerful Information) I am providing much better trend and referral information and far quicker than hospital Referring physician information Volume by site by modality by day Show how and where volumes are changing Parsed by hospital-employed vs. non-hospital physicians; parsed by payor; site Support marketing initiatives as well as to support operational changes we believe are necessary!

16 RBMA ad hoc uses 16 Supporting Radiology Advocacy in D.C. Can either directly, or with a little manipulation, answer advocacy-related questions Able to estimate MPPR impact by practice by modality RBMA and ACR shared the results with CMS Supports RBMA Data Benchmarking Surveys

17 Our organization doesn t want to build its entire strategy around analytics, but we would like to become more analytical and make more analytical decisions. Competing on Analytics Harvard Business Review; 2006; Davenport, Tom

18 No matter how much research is done or how much internal and external information is gleaned from using a BI tool, it is the analysis, discussion, understanding, and calls to action that result from its use that creates the value of benchmarking and the use of BI tools. Michael Bohl, Radiology Group, PC, SC; 2012

19 MAXIMIZING BI WITHIN MERGE RADIOLOGY SOLUTIONS Brian Hart, VP of Development Radiology Workflow and Perioperative Solutions

20 our radiology vision Integration 2. Market-based innovation 3. Business Practicality

21 the goal is to improve our integrated radiology solution

22 it continues to come together 22 Fusion RIS Practice Analysis Merge RIS Report Generator Dashboards 3.1 Merge Financials Merge RIS 7.0, 7.1, 7.2 Merge Dashboards 3.3, MRP 2.0, 2.1 MDM 1.1, Merge Financials Merge PACS 6. Sentinel

23 Merge Dashboards module roadmaps 23 Dashboards New Features Sentinel and RISspecific fixes Last version with DB2 database Dashboards 4.1 New Features Potential additional integrations Customerrequested enhancements August 2012 Q Q Q Q Q New Features Installer improvements Stability release New Features DB2 to SQL database conversion Cognos 10.1 upgrade New Features MU Stage 2 improvements Dashboards Dashboards 4.0 Dashboards 3.4 Cautionary Notice Regarding Forward-Looking Statements This slide contains forward-looking statements, which could involve a number of risks and uncertainties. Actual results could differ materially from those expressed in, or implied by, such forward-looking statements. The Company undertakes no obligation to update such factors or to publicly announce the results of any of the

24 Merge Dashboards 4.0 planned scope 24 Cognos 10.1 upgrade Cognos Auditing feature incorporation Replacement of DB2 database with SQL MU report improvements Additions to RIS datatree Enhancements to Age Trial Balance New balancing tool for FIN Improvements to various canned reports

25 interactive, performant, stand alone reporting applications IBM Cognos Active Reports IBM Cognos Active Reports are interactive, intuitive, stand-alone reports with the ability to be highly-formatted. New Capabilities within Report Studio allow developers to create these sophisticated report applications. Key Capabilities Richer set of controls for Professional Report Authors to build interactive dashboards for the business Saved MHT applications allow for fast consumption and offline consumption Schedule and burst applications to broad and diverse users Self-contained output all data and visuals in a single.mht file Benefits Improved time-to-decision through a more interactive and richer user experience Improved user satisfaction through performance improvements gained through a saved MHT output Improved productivity by being able to work while not being physically connected to reporting application

26 new unified workspace What is Business Insight? New Unified Workspace for users to easily assemble Workspaces, view/interact/collaborate, analyze and share the results to follow a train of thought and generate a unique perspective around information Key Capabilities Assemble and Format Drag-and-drop trusted content, filters, and other content. Modify and arrange layout, add colors and text, add comments, and personalize widgets Interact and Analyze User can change display, add calculations, filter/prompt, drill up/down, and sort data and seamlessly move to analysis from any area Share and Collaborate Dashboards are consumable by others, dashboard objects can be shared and distributed, and integrated with Lotus Connections Benefits Enhances self-service Easy dashboard creation and assembly empower business users Deeper insight into performance Powerful analysis capabilities for continual and in-place data exploration Reduces IT bottlenecks Facilitate self-service while leverage information from trusted and properly IT governed content

27 single intuitive interface for ad-hoc query and analysis What is Business Insight Advanced? New ad-hoc query and analysis interface for business users Provides a consistent, simplified, and rich interface for self-service reporting and analysis Key Capabilities Single intuitive interface for ad-hoc query and analysis Flexibility for presentation options Single report spec for integration with Report Studio Professional Author Benefits Improve business agility through timely access and richer insights into information Greater user satisfaction through improved self-service Lower IT costs by offloading information requests while maintaining proper IT governance

28 IBM Cognos Mobile What is Cognos Mobile? Cognos Mobile allows business users to consume and interact with trusted and secure Cognos 10 content on mobile devices Key Capabilities Modern and interactive user experience on BlackBerry Android, iphone/ipad devices Author Once, Consume Anywhere Support for Prompted Reports Support for all Drill types Location aware reporting Benefits Broad mobile platform support: BlackBerry, iphone / ipad, Win Mobile, Symbian, Android With the ability to author once, consume anywhere developers do not need to rework or re-format reports for users to consume them The C10 Web Application (for the iphone) makes it easy for IT to deploy and maintain Cognos Mobile

29 IBM COGNOS DEMO >>>

30 session objectives met? 30 Understand the basics of business intelligence and why it is essential to you Learn the data elements you can t live without Discuss some best practice examples of how RBMA and Radiology Group have used data to drive better decisions Understand how Merge technology has progressed to better support business intelligence in outpatient radiology.

31 resources 31 RBMA Accounts Receivable and Imaging Center Surveys Managing By Benchmarks: Making the Case for Accountability; Radiology Business Journal; Davis & Palmer; May 01, g-by-benchmarks-making-the-case-foraccountability/

32 QUESTIONS? Michael Bohl, Radiology Group, PC, SC Brian Hart, Merge Healthcare

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