MORNING THIS REGISTRATION & COFFEE WELCOME & RACKSPACE STRATEGY UPDATE THE ROLE OF CLOUD IN IT MODERNISATION

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1 WELCOME TO

2 THIS MORNING 08:30 REGISTRATION & COFFEE 09:15 WELCOME & RACKSPACE STRATEGY UPDATE JEFF COTTEN Managing Director International Operations, Rackspace 09:35 THE ROLE OF CLOUD IN IT MODERNISATION ROY ILLSLEY Principle Analyst, Infrastructure Solutions, Ovum 10:00 UNLOCKING SCIENTIFIC DATA INTELLIGENCE THROUGH THE CLOUD TIM EL-SHEIKH CEO, Scicasts 10:20 HYBRID CLOUD TECHNOLOGIES NEIL LOCK Head of Technology, MoneySavingExpert YASIN AMADMIA DevOps Engineer, MoneySavingExpert 10:40 11:10 BREAK

3 TRAINING TRACK 1 11:10 ECOMMERCE & DIGITAL: UX Best Practices - Driving revenue through delivering exceptional user experiences generating customer loyalty BIG DATA: Making Big Data Analytics Simple For Everyone to Use Real world use cases for Hadoop with Datameer DEVOPS: Autoscaling with Chef and New Relic CLOUD & IT STRATEGY: Building Business Success out of Buzzwords 12:25 LUNCH & "PLAYTIME Ask questions, meet Rackers, book demos and one-to-ones

4 TRAINING TRACK 2 13:25 ECOMMERCE & DIGITAL: Margin Management - How to Manage The Unexpected And Control The Cost of Your Infrastructure BIG DATA: State of The Data Universe - What The Best Are Doing and Why Your Data is Your Future DEVOPS: Delivering DevOps Automation on Windows With Rackspace CLOUD & IT STRATEGY: Intro to DevOps 14:40 BREAK & "PLAYTIME Ask questions, meet Rackers, and book demos and one-to-ones

5 TRAINING TRACK 3 15:10 ECOMMERCE & DIGITAL: Going Abroad? - Optimising Your Global Expansion BIG DATA: Unlocking the Value of Big Data - A Customer's Journey From Big Data to Business Value DEVOPS: Rackspace OnMetal and Docker CLOUD & IT STRATEGY: Big Data Principles 14:40 WRAP-UP (OPTIONAL) Networking plus final Q&A, demos, and one-to-ones 17:00 FINISH

6 JEFF COTTEN

7 WELCOME TO UNLOCKED TECHNOLOGY INSIGHT

8 We solve this by INNOVATING FASTER GETTING TO MARKET QUICKER TAKING ADVANTAGE OF NEW TECHNOLOGIES

9 VS DIY Managed Cloud

10 COMPLEXITY GROWING GROWING GROWING GROWING GROWING GROWING GROWING GROWING GROWING

11 MANAGED CLOUD IS EVERYTHING WE DO

12 GARTNER MAGIC QUADRANT First cloud-enabled Managed hosting magic quadrant and WE RE A LEADER

13

14 TALK TO US TWO OPPORTUNITIES FOR TODAY RACKSPACE MANAGED CLOUD SPECIALISTS READY TO ANSWER YOUR QUESTIONS UNDERSTANDING 1ST HAND HOW OTHER PEOPLE ARE DOING THIS

15 WELCOME OVUM ROY ILLSLEY Principal Analyst, Ovum

16 ROY ILLSLEY THE ROLE OF CLOUD IN IT MODERNISATION The DevOps Challenge Ovum Copyright Ovum. All rights reserved. Ovum is part of Informa Group.

17 Agenda Introduction How cloud computing is establishing its self market view The role of managed services customer view Understand DevOps and where managed services converge Summary Copyright Ovum. All rights reserved. Ovum is part of Informa Group.

18 The best way to predict the future is to define it Abraham Lincoln Copyright Ovum. All rights reserved. Ovum is part of Informa Group.

19 IT Supply & Demand Management of fixed infrastructure components Evolve Delivery of dynamic business services IT is moving from a supply-side approach to a demand-led approach, and this is forcing a change in how IT interacts with the infrastructure and its customers Provision of an infrastructure platform IT Supply Delivery of fixed IT services Influence Delivery of fixed business services (with chargeback) IT Demand Copyright Ovum. All rights reserved. Ovum is part of Informa Group. Source Ovum

20 Moving from a supply-led to a demand-led IT delivery approach Virtualized Client Access Allocated Physical Mobile Mobile Device Management User Persona Management Standard IT Processes - ITSM Asset Management Personal Use Management - Policies and Governance Business Service Management Virtual Machine Management Infrastructure Flexibility Business Technology Service Assurance Service Orchestration and Contract Management Dedicated Physical Virtualized Cloud Computing Copyright Ovum. All rights reserved. Ovum is part of Informa Group.

21 This is changing how enterprises are focusing on the strategic objectives Initial Position Non-Differentiating Differentiating Target Internal Specialisation Support Strategic Support Strategic External Specialisation Utility Partner Utility Partner Process focus shifts to encompass specialisation Mirrored by IT spending? Internal External Copyright Ovum. All rights reserved. Ovum is part of Informa Group. Source: IBM Institute for Business Value

22 What does this shift mean Jevon s Law Copyright Ovum. All rights reserved. Ovum is part of Informa Group. In his 1865 book The Coal Question: An Inquiry Concerning the Progress of the Nation, and the Probable Exhaustion of our Coal-Mines, English economist William Stanley Jevons made the observation Of the Economy of Fuel that when improvements in technology make it possible to use a fuel more efficiently, the consumption of the fuel tends to go up, not down. In other words the use of IT will increase and therefore IT must modernize its processes to maximize the potential benefits

23 Agenda Introduction How cloud computing is establishing its self market view The role of managed services customer view Understand DevOps and where managed services converge Summary Copyright Ovum. All rights reserved. Ovum is part of Informa Group.

24 Cloud Computing is just becoming a troublesome teenager Copyright Ovum. All rights reserved. Ovum is part of Informa Group.

25 Limited resources are the biggest challenge for CIOs to greater use of cloud Delivering increased performance Unable to modernise systems Technology complexity Limited IT budget to modernise systems Too many different technologies to manage Maintaining high performance levels with limited IT resources Top 3 responses Most Important Second Third Copyright Ovum. All rights reserved. Ovum is part of Informa Group Ovum Enterprise survey Nov 2013 Jan 2014 n=700 Number of respondents

26 % respondents Degree of increased burden on IT due to lack of management capability SMBs report the most increase in burden 35% report considerable or significant Nearly 30% of all respondents report a high degree of burden Latin America reported 37% experience considerable or significant degree of burden compared to Australia with only 22% Large Enterprise Mid-Sized Company SMB Average for all None Minor Moderate Considerable Significant Degree of increased burden Copyright Ovum. All rights reserved. Ovum is part of Informa Group. Ovum Enterprise survey Nov 2013 Jan 2014 n=700

27 Cloud adoption forecast EMEA Global By % of enterprises will using IaaS Copyright Ovum. All rights reserved. Ovum is part of Informa Group. Split between Public, Private, and Managed fairly even By 2016 over 80% of enterprises will using IaaS Private cloud showing greater growth

28 How enterprises select cloud vendors Not all about price Global Pricing is #1 reason for most important Data sovereignty relatively unimportant In Germany this was #1 for most and moderate Dedicated account managers #2 high importance Copyright Ovum. All rights reserved. Ovum is part of Informa Group.

29 Agenda Introduction How cloud computing is establishing its self market view The role of managed services customer view Understand DevOps and where managed services converge Summary Copyright Ovum. All rights reserved. Ovum is part of Informa Group.

30 The picture is mixed on the use of external service providers Spending on external providers is showing a small increase But this varies by size and geography SMB in Latin America and Australasia only slight decline But in mid-sized both these regions show a bigger increase Mid-sized organizations external services spend +1% +2% +1% +2% Copyright Ovum. All rights reserved. Ovum is part of Informa Group Ovum ICT Enterprise insights 2013 n=6700

31 Number of respondents Being proactive is number 1 reason for application monitoring Tactical reasons are the most common use Localization of problems Solve the silo IT structure problems Mission critical applications are nearly twice as likely to be monitored as non-critical DevOps is the biggest plan to use reason for application monitoring Copyright Ovum. All rights reserved. Ovum is part of Informa Group. How do use/plan to use application level monitoring? Ovum Enterprise survey Nov 2013 Jan 2014 n=700

32 Most important reasons to use a managed service provider Let me re-skill my team Take away the current maintenance Copyright Ovum. All rights reserved. Ovum is part of Informa Group. % of respondents Ovum Enterprise survey Nov 2013 Jan 2014 n=700

33 Most important reason why a service provider is used Copyright Ovum. All rights reserved. Ovum is part of Informa Group. Shortage of skills Top for SMBs and mid-sized Poor application performance Top for large enterprises Reduce costs least important Lowest for SMB Fifth overall so not significant Improve SLAs Lowest for mid-sized Second lowest for large enterprises % of respondents Ovum Enterprise survey Nov 2013 Jan 2014 n=700

34 Key benefits obtained from using an MSP It is not about TCO and shifting from capital to revenue More efficient use of resources #2 Being proactive is the #1 benefit derived from MSPs Copyright Ovum. All rights reserved. Ovum is part of Informa Group. Least important #2 #1 Ovum Enterprise survey Nov 2013 Jan 2014 n=700

35 Agenda Introduction How cloud computing is establishing its self market view The role of managed services customer view Understand DevOps and where managed services converge Summary Copyright Ovum. All rights reserved. Ovum is part of Informa Group.

36 The way we have grown has created the problem How do we break down the walls we have created over years of separate development? Copyright Ovum. All rights reserved. Ovum is part of Informa Group.

37 DevOps is simple then Remove the walls and everything is fine Copyright Ovum. All rights reserved. Ovum is part of Informa Group.

38 Well its not that simple Without walls things tend to collapse, so we need something to replace the walls. Copyright Ovum. All rights reserved. Ovum is part of Informa Group.

39 For Operations hell is a typical Java or.net web application build process that involves multiple steps pulling in the various application files ensuring that the right virtual machine is in place stopping the application server for configuration setup and ensuring that the right files are located in the right folders restarting the service setting up the database and its configuration files ensuring that the service is running correctly, as there may be administration privileges to set up and various SQL queries to run checking that the application is running as expected. Copyright Ovum. All rights reserved. Ovum is part of Informa Group.

40 To a developer if you are a hammer everything is a nail Copyright Ovum. All rights reserved. Ovum is part of Informa Group.

41 The value of a managed cloud to DevOps Designed Single management tool set that controls and manages the entire system lifecycle from a single console Simplification of complex operation involved in deploying apps Integrated governance layer to ensure security and compliance are not compromised Optimized The complete stack is optimized for the platform and ensures the system delivers on all critical metrics Processes can be developed to match and be used by all parties involved in DevOps Supported Single support contract so that any issue or fault will not suffer from finger pointing. Integrated with other tools for fault and defect tracking providing a single support view on the entire lifecycle Copyright Ovum. All rights reserved. Ovum is part of Informa Group.

42 Agenda Introduction How cloud computing is establishing its self market view The role of managed services customer view Understand DevOps and where managed services converge Summary Copyright Ovum. All rights reserved. Ovum is part of Informa Group.

43 What all this means for IT Design for manufacture. Treat software not as project, but as a durable good. Projects typically have specified start and end dates. Once projects end, attention shifts to the next items on what is otherwise a seemingly endless software development backlog. Change the mindset software developers should embrace the SLAs that are a core concept of IT service delivery. software warranty that the software will deliver on the original promises. It provides a mechanism for continuous improvement that is triggered not only by trouble tickets, Prevention is cheaper than fighting fires. Copyright Ovum. All rights reserved. Ovum is part of Informa Group.

44 Thank you for listening Roy Illsley, Principal Analyst, Infrastructure Solutions Copyright Ovum. All rights reserved. Ovum is part of Informa Group.

45 TIM EL-SHEIKH UNLOCKING SCIENTIFIC DATA INTELLIGENCE THROUGH THE CLOUD Scicasts

46 About Us Data Software/SaaS Company + Sci-Tech News Agency Democratizing Scientific Knowledge

47 Democratizing Scientific Knowledge The Problem

48 Science Information Market Democratizing Scientific Knowledge

49 Democratizing Scientific Knowledge

50 Knowledge Discovery Democratizing Scientific Knowledge

51 Obstacles to Knowledge Acquisition Too much information Too many segregated sources No Cross-sector referencing Costly redundant subscriptions Democratizing Scientific Knowledge

52 Our Approach Single Access Point Cross-sector Referencing Cross-sector AI/ Analytics Built on Cognitive/AI System

53 Democratizing Scientific Knowledge

54 Democratizing Scientific Knowledge

55 What Experts Told Us providing us with the opportunity to know what s happening around our fields very quickly and easily! Tom Mikita Pfizer Chief Scientist Democratizing Scientific Knowledge

56 effective communication of scientific developments has never been more necessary. Liz Bonnin BBC Science Presenter Democratizing Scientific Knowledge

57 Our Core Focus Connecting multiple 3rd-party databases. Discover previously undetected cross-sector relationships. Predict new cross-sector opportunities. Cognitive AI self-learning environment. User-independence! APIs to integrate with existing software/databases. Democratizing Scientific Knowledge

58 The Challenges SPEED POWER SCALABILITY Democratizing Scientific Knowledge

59 The Era of Cognition Smart [cognitive] machines will be the most disruptive change ever brought about by information technology, and can make people more effective, empowering them to do the impossible. The Disruptive Era of Smart Machines Is Upon Us, #G September 30, 2013, Tom Austin, Gartner, Inc. Democratizing Scientific Knowledge

60 Cloud + Cognitive AI + Big Data = New World! Democratizing Scientific Knowledge

61 Thank Democratizing Scientific Knowledge

62 HYBRID CLOUD TECHNOLOGY MoneySavingExpert.com NEIL LOCK & YASMIN AMADMIA

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