Does your website. start or stop. the sales process? We help companies build digital engines that drive leads and sales.

Transcription

1 Does your website start or stop the sales process? We help companies build digital engines that drive leads and sales.

2 About Us If you need a digital marketing program driven by strong messaging, customer-centric content and a lead converting website, we can help. 10+ Years of experience 20+ Years focused on B2B marketing 100+ Clients across Canada and the US 100%* Success rate with our methodology *100% of companies that follow the Marketing CoPilot methodology have: Better marketplace impression Better lead generation Better sales

3 Our Clients Technology-Based Companies It s not the technology itself but the problem that the technology solves that drives a strong digital and content marketing strategy. We work with technology-based companies to help them craft a compelling message, map buyer requirements to a website strategy and then execute and track tactics to improve lead generation and lead nurturing results. Established Businesses Many of the clients we help achieve better sales results are established businesses that have struggled to get a better performing digital program off the ground. We fix the strategy, talent and execution dilemma for these companies and act as an outsourced member of the team. Entrepreneurs and Start Ups The fundamentals don t change whether you have one customer or 100. Strong messaging and a solid execution plan help businesses scale. Our methodology can be applied and adapted regardless of where you are in your business lifecycle.

4 Our Services We are digital marketing strategists and tacticians that help companies build programs that add value to the business. We deliver strategic guidance and tactical execution so companies can jump-start their digital marketing efforts to be more engaging, customer-centric and competitive. Strategy Development Who you sell to and how they buy is more important than what you sell. We dig down to uncover the best way to present your company online. STRATEGY Messaging Keywords Conversion Path DEVELOPMENT WordPress sites Content We develop well-crafted customercentric content that engages prospects and customers so they understand why they should choose you. Tool Set Coaching We offer monthly reporting and coaching services. Our continuous process helps improves sales results over the long term. Reporting + Analysis Analytics COACHING 30-Day Planning Marketing Social Media SEO + PPC Blogging Marketing Automation We act as outsourced digital marketing managers to deliver an integrated series of tactics that will drive the best results. EXECUTION Execution Digital Services: Marketing & Analytics Digital Strategy & Creative Services Analytics & Conversion Optimization Buyer Personas, User Research & Journey Mapping Usability Testing/Information Architecture & Interaction Design Responsive Design & Dedicated Mobile Sites Integrated Marketing Campaigns Ad Management & Placement Analytics, KPI s & Scorecards

5 Why companies choose Marketing CoPilot Industry Experts We have worked with Marketing CoPilot for almost ten years. They understand how to sell software and because of this they have applied this understanding to a series of websites that have evolved over the years to drive better lead generation and lead nurturing for our business. - John Graham, SVP Sales & Marketing, Solutions360 Demystify the Process The team at Marketing CoPilot are accessible, open and bright. More importantly, they helped coach me through a complicated process that made it simple and straight forward for me as a business owner. They made sure it was not scary when trying to figure out the right digital strategy for my business. - Laurie Jenkins, Founder, Healthcare Navigators. Committed Support When you launch a new website that is only the start of the journey, not the end. The team at Marketing CoPilot is committed to learning our business and improving our results with ongoing digital marketing management services and coaching. They are available and ready to discuss new options and ideas that pave the way to better results. - Lisa Hunt, COO, Plexpack Packaging. Fixed Rates and No Surprises As a new company in a competitive market, we appreciate that each step of the Marketing CoPilot methodology has a fixed fee with identified deliverables associated with it. This allows us to properly plan our financial and resource commitment. There are no surprises and they do what they say they will do. - Martha McKay, COO, Recycling Equipment Canada

6 Contact Us Bay Street, 11th floor, Toronto, ON M5J 2N8