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1 BLOGGING
2 The bottom line is that blogging is like sex. You can t fake it. You can t fake passion. You can t fake wanting to engage with the public. If you do, it will ultimately be an unsatisfying experience for both the blogger and their readers. KEVIN ANDERSON FREELANCE JOURNALIST & FORMER BLOGS EDITOR FOR THE GUARDIAN
3 Blogs keep growing in volume & value.
4 152,000,000 There are blogs on the Internet. I m totally Bogging this! SOURCE: UM, OCTOBER 2010.
5 Blog frequency impacts customer acquisition. % OF BLOG USERS WHO ACQUIRED A CUSTOMER THROUGH THEIR BLOG 100 % 50 % 0 % 70% 56 % 66% 43 % Less Than Monthly Monthly Weekly 2-3 Times Per Week 78 % Daily 92 % Multiple Times a Day SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012.
6 The global population of blog readers keeps growing. 60 % 50 % 40 % 30 % 20 % 10 % 0 % % OF DAILY INTERNET USERS WHO READ BLOGS AT LEAST MONTHLY SOURCE: EMARKETER, AUGUST 2010.
7 81 % of marketers rated their blog as USEFUL or BETTER. CRITICAL IMPORTANT USEFUL 81 % 81 % 81 % of users. of users. of users. SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012.
8 There are 31% more bloggers today than there were three years ago INTERNET USERS WHO UPDATE A BLOG AT LEAST MONTHLY (MILLIONS) SOURCE: EMARKETER, AUGUST 2010.
9 Most people read blogs more than once/day. 46 % 3 % 3 % 18 % 32 % LESS THAN ONCE A MONTH ONCE A MONTH ONCE A WEEK ONCE A DAY MORE THAN ONCE A DAY SOURCE: HUBSPOT, THE SCIENCE OF BLOGGING 2010.
10 Most people read 5-10 blogs. 38 % 29 % 22 % 5 % 3 % LESS THAN 5 5 TO TO TO 100 MORE THAN 100 NUMBER OF BLOGS SOURCE: HUBSPOT, THE SCIENCE OF BLOGGING 2010.
11 Nearly 40% of US companies use blogs for marketing purposes. MY COMPANY USES A BLOG FOR MARKETING PURPOSES. 16 % 25 % 29 % 34 % 39% SOURCE: EMARKETER, AUGUST 2010.
12 Blogging can really move the needle.
13 Blog articles influence purchases. DECIDE ON A PRODUCT/SERVICE REFINE CHOICES GET SUPPORT/ANSWERS DISCOVER PRODUCTS/SERVICES ASSURE INSPIRE A PURCHASE EXECUTE A PURCHASE 7 % 13 % 21 % 19 % 19 % 17 % 14 % BLOG ARTICLES PLAY A ROLE IN THIS ASPECT OF THE PURCHASE PROCESS. SOURCE: JUPITER RESEARCH, OCTOBER 2008.
14 Companies that blog have 81 % more website visitors. # OF MONTHLY VISITORS % DON T BLOG BLOG SOURCE: HUBSPOT, 2010.
15 B2C companies that blog generate 80 % more leads per month than those who do not. # OF MEDIAN MONTHLY LEADS % DON T BLOG BLOG SOURCE: HUBSPOT, STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010.
16 B2B companies that blog generate 67 % more leads per month than those who do not. # OF MEDIAN MONTHLY LEADS % DON T BLOG BLOG SOURCE: HUBSPOT, STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010
17 Companies with +51 blog articles experience a 77 % lift in median monthly leads. # OF MEDIAN MONTHLY LEADS % < >51 # OF BLOG ARTICLES SOURCE: HUBSPOT, STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010.
18 Blogging frequency has a direct & significant impact on lead-gen. # OF MEDIAN MONTHLY LEADS 33 % 49% 72 % 76% 78 % 89 % < Monthly Monthly Weekly 2-3 Times Per Week FREQUENCY OF BLOG POSTS Daily Multiple Times a Day SOURCE: HUBSPOT, STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010.
19 Bloggers are morning people.
20 Morning is the most popular time to read blogs. 79 % 64 % % OF BLOG READERS 51 % 40 % Morning Afternoon Evening Night SOURCE: HUBSPOT, THE SCIENCE OF BLOGGING 2010 GENERATION REPORT, 2010.
21 Blog reading peaks around 10AM. 12AM 1AM 2AM 3AM 4AM 5AM 6AM 7AM 9AM 10AM 8AM 12PM 1PM 11AM 2PM 3PM 4PM 5PM 6PM 7PM 8PM 9PM 10PM 11PM # OF VIEWS SOURCE: HUBSPOT, THE SCIENCE OF BLOGGING 2010.
22 Link-sharing among blog readers peaks around 7am. 12AM 1AM 2AM 3AM 4AM 5AM 6AM 7AM 9AM 10AM 8AM 12PM 1PM 11AM 2PM 3PM 4PM 5PM 6PM 7PM 8PM 9PM 10PM 11PM # OF LINKS SHARED SOURCE: HUBSPOT, THE SCIENCE OF BLOGGING 2010.
23 Commenting on blogs peaks around 8am. 12AM 1AM 2AM 3AM 4AM 5AM 6AM 7AM 9AM 10AM 8AM 12PM 1PM 11AM 2PM 3PM 4PM 5PM 6PM 7PM 8PM 9PM 10PM 11PM # OF COMMENTS SOURCE: HUBSPOT, THE SCIENCE OF BLOGGING 2010
24 Blog early and often.
25 OneNet Marketing Inc. Inbound marketing & direct response advertising to accelerate your online onenetmarketing.com/oneblog facebook.com/onenetmarketing linkedin/company/one-net-marketing LET S TALK. . start@onenetmarketing.com For free advice, tips & tricks visit US CANADA
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