The Effect of Switching Barriers on Customer Retention in Korean Mobile Telecommunication Services
|
|
- Gertrude Page
- 8 years ago
- Views:
Transcription
1 The Effect of Switching Barriers on Customer Retention in Korean Mobile Telecommunication Services Moon-Koo Kim*, Jong-Hyun Park*, Myeong-Cheol Park** *Electronics and Telecommunications Research Institute, Korea **Information and Communication University Abstract This paper aims to investigate the influence of the interaction between customer satisfaction and switching barriers on customer retention in mobile telecommunication services. The detailed factors regarding switching barriers are classified based on the related literatures. Furthermore, the hierarchical regression analysis is used to analyze the extent to which the factors affect customer retention. The results are as follows: First, among the factors of switching barriers, switching costs, such as continuity cost and contractual cost, interpersonal relationship, and attractiveness of alternatives are key factors in determining customer retention. Second, continuity cost and interpersonal relationship have an adjustment effect between customer satisfaction and customer retention. The findings can help the mobile operators establish a customer-oriented strategy by identifying a few key factors strengthening the linkage with customers?. Introduction Mobile communication service in Korea is said to enter the mature market in the aspect of diffusion rate compared with the population, stagnation of subscription increasing rate and slowdown of sales revenue. In this mature market, where the growth is slowdown, profitability 1
2 gets lower and lower, and the market competitoin is very intense, the core strategy of the company is the customer retention strategy, not the customer acquisition strategy. This is because it costs too much money to aquire a new customer in the mature market and the firm can obtain profit resource by retaining the existing customers with reduced marketing cost. therefore, it is the main strategy for the mobile service providers in the mature market to concentrate their resource and effort to retaining the customers. Now we can see many domestic and foreign mobile communication service providers intensifying loyalty program and adopting CRM(Customer Relation Management) actively. Customers tend to keep using current service as the level of the customer satisfaction is high. In other word, the customer satisfaction is the first factor for the customer retention. In the recent research[jones et al. 2000], however, the customer retention and the churning rate of them were identified to be different in the same level of the customer satisfaction according to the level of the switching barrier, which affects the customer retention as well as adjustments the relationship between the customer satisfaction and the customer retention. By analyzing the effect of the switching barrier as the adjustment variable which increases or reduces the effect of the customer satisfaction on the customer retention, we can understand the relationship among factors affecting the customer retention and the mechanism, and suggest the implication and the strategy to leverage the customer retention rate effectively for the service provider. These are the valuable works both in the theoretic aspect and the practical aspect. In this paper, we plan to anlayze the specific factors and the relationship between them those build the switching barrier with the adjustment effect in the mobile communication industry. Objectives of this paper are like the following: first, to analyze the the concept and the importance of the customer retention in the mobile communication service, secondly, to identify factors establishing the switching barriers, thirdly, to anlayze the structure and the effect of the switching barrier empirically. Finally, we are going to suggest the strategic implication to increase the customer retention rate based on the result of study. 2
3 ?. Literature Survey Existing studies on the customer retention in the service are mainly focusing on the customer satisfaction and the switching barrier[dick & Basu, 1994; Gerportt, et al., 2001; Lee & Cunningham, 2001]. Generally speaking, the customer with higher satisfaction tends to use that service continuously. However, the necessity for the analysis on the other factors as other studies shows that the customer satisfaction is not always significant to explain the customer retention even it is an important factor having positive effect on the customer retention[anderson, 1994; Jones et al. 2002]. Recent studies identify that the switching cost, the interpersonal relationship, the attractiveness of the alternatives and the recovery of the service are establishing the switching barrier and have a large effect on the customer retention[gwinner et al., 1998; Maute & Forrester, 1993; Smith & Bolton, 1998]. As the switching barrier gets higher and higher, the possibility of sustaining the current service provider gets higher and higher, and the switching barrier acts the adjustment variable between the customer satisfaction and the customer retention. Namely, the customer retention rate can be different in the same level of the customer satisfaction when the switching barriers are different. Whereas accumulated result of the studies on the main effect and the adjustment effect of the switching barrier are not sufficient[ Colgate & Lang, 2001; Jones et al., 2000; Lee & Cunningham, 2001].?. A Model and Hypothesis 3.1 A Model We establish the model <Figure 1> to analyze the conceptual relationshp among customer retention, the customer satisfaction and the switching barrier in the domestic mobile 3
4 communication market based on the precedented studies for the customer retention. The model is developed with the focus on the main and adjustment effect of the switching barrier influencing the customer retention. This paper focuses on the analysis the mutual reaction and the level of the mutual effects of components of the switching barrier, such as switching cost, interpersonal relationship, the attractiveness of the alternatives and the recovery of service, among the customer satisfaction and the customer retention. Customer Satisfaction H 1 Customer Retention H 3 Switching Barrier switching Costs interpersonal Relationship attractiveness of alternatives service recovery H 2 (Figure. 1) The research model 3.2 Hypothesis The relationship between the customer satisfaction and the customer retention There are many studies on the relationshp between the customer satisfaction and the customer retention[bolton, 1998]. Precedent studies say that the customer satisfaction is the factor affecting the customer retention in some different level [Anderson & Sullivan, 1993; Dick & Basu, 1994; Oliva et al., 1996; Oliver & Swan, 1989]. Based on those studies, this paper establish hypothesises like the following. Hypothesis 1. The customer satisfaction has positive effect(+) on the customer retention. 4
5 3.2.2 The relationship between the switching barrier and the customer retention (1) Switching cost The switching cost is a main factor having effect on the customer retention. As the switching cost increases, risk and burden on consumers are increased in the customer side and dependency on the service provider gets increased as a result[jones et al., 2000; Morgan & Hunt, 1994]. In other words, the more consumer recognize the switching cost, the higher retention rate even though customers have dissatisfaction on the service. (2) The interpersonal relationship The long term interpersonal relationship between the company and customers offers a lot of benefits to the customers: social benefits such as fellowship and personal recognition, psycological benefits such as reducing anxiety and credit, economic benefits such as discount and time-saving, and finallly customization benefits such as customer management and etc[berry, 1995; Peterson 1995]. Therefore the interpersonal relationshpi between the company and the customers can be an important factor as a switching barrier. The continuous interpersonal relationship becomes a relationship-specific asset which aquires customer to pay cost to be out of the relationship and therefore protects customer from being aprt from the relationship with the company. (3) The attractiveness of alternatives When consumers does not think that they have various alternatives or the service level, distinguished image of the alternatives is better than the current service provider, the possibility the customers switch the service provider is very low[anderson & Narus, 1990; Jones et al., 2000]. Therefore, the attractiveness of the alternatives would be a component buildling the switching barrier. 5
6 (4) The service recovery The service recovery means the ability of the service provider to solve the problem such as the customer dissatisfacton and the service failure[gronoss, 1988]. This paper adopts the definiton of the service recovery as described. The active effort of the company to solve the problem helps customer have credit on the service provider[zemke, 1993; Smith & Bolton, 1998]. And appropriate effort for the service recovery can protect customers from switching the service provider[colgate & Lang, 2001]. The service recovery at the service encounter is a foundation to develop the customer relationship into a longterm friednship. Therefore the service recovery can be a component for the switching barrier. Based on precedent studies from (1) to (4) for factors composing the switching barrier, we establish following hypothesises. Hypothesis 2. The switching barrier will have an effect on the customer retention. Hypothesis 2-1. The switching cost will have an effect on the customer retention. Hypothesis 2-1a. The continuous cost will have a positive(+) effect on the customer retention. Hypothesis 2-1b. The contractual cost will have a positive(+) effect on the customer retention. Hypothesis 2-1c. The searching cost will have a positive(+) effect on the customer retention. Hypothesis 2-1d. The learning cost will have a positive(+) effect on the customer retention. Hypothesis 2-1e. The initial cost will have a positive(+) effect on the customer retention. Hypothesis 2-2. The interpersonal relationship will have a positive(+) effect on the customer retention. Hypothesis 2-3. The attractiveness of the alternatives will have a negative(-) effect on the customer retention. Hypothesis 2-4. The service recovery will have apositive(+) effect on the customer retention The adjustment effect of the switching barrier in between of the customer satisfaction and the customer relationship. 6
7 The customer satisfaction is an important factor for the customer retention but not a sufficient[anderson& Sullivan, 1993; Jones & Saaer, 1995; Jones et al., 2000]. The switching barrier has a direct effect on the customer retention and performs to adjustment the relationship between the customer satisfaction and the customer retention[lee et al., 2001; Ruyter et al., 1997; Jones et al., 2001]. Therefore the switching barrier can have an influence on the customer retention with the interaction with the customer satisfaction. The level of the customer retention can be different according to the level of the switching barrier in the same level of the customer satisfaction. Therefore, this paper establishes following hypothesises based on the previous studies. Hypothesis 3. The switching barrier will have an adjustment effect on the relationship between the customer satisfactionand the customer retention. Hypothesis 3-1. The switching cost will adjustment the effect of the customer satisfaction on the customer retention. Hypothesis 3-1a. The continous cost will adjustment the effect of the customer satisfaction on the customer retention. Hypothesis 3-1b. The contractual cost will adjustment the effect of the customer satisfaction on the customer retention. Hypothesis 3-1c. The searching cost will adjustment the effect of the customer satisfaction on the customer retention. Hypothesis 3-1d. The learning cost will adjustment the effect of the customer satisfaction on the customer retention. Hypothesis 3-1e. The initial cost will adjustment the effect of the customer satisfaction on the customer retention. Hypothesis 3-2. The interpersonal relationshpi will adjustment the effect of the customer satisfaction on the customer retention. Hypothesis 3-3. The attactiveness of the alternatives will adjustment the effect of the customer satisfaction on the customer retention. Hypothesis 3-4. The service recovery will adjustment the effect of the customer satisfaction on the customer retention. 7
8 ?. Methodology 4.1 Definition and estimation of variables The operational definition of each variable to verify the hypothesises are made based on the precedent studies described above. The independent variable, the customer satisfaction, is about the overall satisfaction level for the service and the provider. The dependent variable, the customer retention, is measured in two items in the aspect of the intention. The adjustment variable, the switching costs, reflects the characteristics of the mobile communication service. The continuous cost means the inconvenience resulted from the switching from old to new service provider. The contractual cost means the loss of the economic benefits like mileage due to the switching. The searching cost means the effort to find new service provider. The learning cost means the inconvenience to learn how to use the new service. The initial cost means the subscription fee and terminal fee. The interpersonal relationship means the social and psychological relationship between the customer and the service provider. The attractiveness of the alternatives means the recognition of the customer about the difference of the services between the current one and the alternatives. The service recovery is measured mainly in the aspect of solving the problem of service failure. The switching barrier is composed of 24 items, 3 items per each variable. 4.2 Data gathering and analysis The population of this study is a subscriber currently using the mobile communication service. 5 staffs visited schools and companies to have general survey with high school students, 8
9 college and graduate students, and workers of 3 groups. From 350 copies of questions, 323 are returned. Among those, 306 copies are relevant excepting omitted answer and same answers for the continuous questions. SPSS10.0 is used for the statistical analysis, factor analysis, confidence analysis and regression analysis.?. Result To verify the hypothesis that the customer retention is determined by the interaction between the customer satisfaction and the switching barrier, the study should reflect the moderate type. Therefore, this paper estimated the variables by using the moderate regression analysis and it is expressed as follows. Y = a + t IN(T) + ß X +? Z + d X Z + e (Y: the customer retention, T: duration, X: the customer satisfaction, Z: switching costs) Hypothesizes are verified by using the regression analysis as shown in the table 1, and the result is shown in the table 2. <Table 1> Result of the hierarchical multi-regression analysis a Main Effect Interactive Effect Model 1 Model 2 Model 3 Model 4 Model 5 Model 6 Model 7 Model 8 Model 9 Model10 Stage1 (independent) duration Customer satisfaction.731**.470**.443**.469**.464*.473** **.474**.474** Stage 2 (Adjustment) Continuous Cost(A).238**.246**.237**.241**.237**.230**.219**.249**.245** Contractual Cost(B).131**.120**.131**.130**.131**.138**.156**.127**.138** Searching Cost(C) Learning Cost(D) Initial Cost(E) * * * Interpersonal Relationship(F) * *
10 Attractiveness of alternatives (G) -.252** -.250** -.253** -.255** -.256** -.246** -.238** -.271** -.251** Service Recovery(H) Stage 3 (Interaction) Customer Satisfaction X A.089* Customer Satisfaction X B.007 Customer Satisfaction X C.038 Customer Satisfaction X D.033 Customer Satisfaction X E.040 Customer Satisfaction X F.131** Customer Satisfaction X G Customer Satisfaction X H.061 Variation of R R 2 of Total Model R 2 after modification F of Total Model ** ** ** ** ** ** ** ** ** ** a Input is standardized beta value. +: p<0.1, *: p<0.05, **: p<0.01 <Table 2> Overall Verification Result of Hypothesis No. of Result Hypothesis Hypothesis Sig. Level (10%) Hypothesis 1 Customer Satisfaction has a positive(+) effect on the customer retention. Accept Hypothesis 2-1a The continuous cost has a positive(+) effect on the customer retention. Accept Hypothesis 2-1b The contractual cost has a positive(+) effect on the customer retention. Accept Hypothesis 2-1c The searching cost has a positive(+) effect on the customer retention. Reject Hypothesis 2-1d The learning cost has a positive(+) effect on the customer retention. Reject Hypothesis 2-1e The initial cost has a positive(+) effect on the customer retention Accept Hypothesis 2-2 The interpersonal relationship has a positive(+) effect on the customer retention. Accept Hypothesis 2-3 The attractiveness of the alternatives has a negative(-) effect on the customer retention. Accept Hypothesis 2-4 The service recovery has a positive(+) effect on the customer retention. Reject Hypothesis 3-1a The continuous cost adjustments the effect of the customer satisfaction on the customer retention. Accept Hypothesis 3-1b The contractual cost adjustments the effect of the customer satisfaction on the customer retention. Reject Hypothesis 3-1c The searching cost adjustments the effect of the customer satisfaction on the customer retention. Reject Hypothesis 3-1d The searching cost adjustments the effect of the customer satisfaction on the customer retention. Reject Hypothesis 3-1e The initial cost adjustments the effect of the customer satisfaction on the customer retention. Reject Hypothesis 3-2 The interpersonal relationship adjustments the effect of the customer satisfaction on the customer retention. Accept Hypothesis 3-3 The attractiveness of the alternatives adjustments the effect of the customer satisfaction on the customer retention. Reject Hypothesis 3-4 The service recovery adjustments the effect of the customer satisfaction on the customer retention. Reject 10
11 ?. Conclusion and Future Works This paper aimed to identify the role of the switching barrier on the customer retention by analyzing the relationship between them in the aspect of the customer satisfaction and the switching barrier in the mobile communication service industry. First, we focused on the analysis of the switching cost, the interpersonal relationship, the attractiveness of the alternatives and the service recovery those are mentioned in the precedent studies. And the hierarchical regression analysis was used to analyze the main effect and the adjustment effect of those switching barrier factors and the relative effect. The contribution of this paper is as follow: First is theoretical one and second is practical aspect. In the theoretical aspect, the contribution is that this paper review theoretically and verifies empirically the relationship and mechanism between the customer retention and the switching barrier. Recent studies are lack of the accumulated result regarding the role of the switching barrier. Only roles of partial factors of the switching barriers are examined. This paper proposed direction for the future work by verifying the model about the role of the switching barrier theoretically. Especially this is the first try to study the main and adjustment effect of specific factors composing the switching barrier in Korea. In the empirical aspect, this paper suggests the practical strategy in the sense of the switching barrier such as the continuous cost, the contractual cost, the interpersonal relationship and the attractiveness of the alternatives for the domestic mobile communication service providers those eager to maintain current growth and profitability in the mature market. This paper still has some limitations that lead the future studies. First, factors, such as the switching cost, the interpersonal relationship, the attractiveness of the alternatives and the service recovery, influencing the customer retention are reviewed in this paper, and other variables such as customer characteristics seem to have important influence on 11
12 the customer retention in the mobile communication service market. However, this paper does not concern the population-statistic characteristics of the customers, customer s life style such as search for the variety, and usage characteristics of mobile communication service, those are studied in the previous studies. Following work needs to identify the interactive effect of those factors on the relationship between the customer satisfaction and the customer retention. Secondly, the structure and the role of the switching barrier are expected to be different while it reflects the characteristics of its industry, especially in the service industry. However, this paper lacks of the comparison of the mobile communication service with other industries. We may analyze the differentiated characteristics of the switching barriers in the mobile communication service industry. Thirdly, this paper identifies the importance of factors those indicates the cohesiveness between the service providers and the customers within the switching barriers but it did not analyze the development and expanding of the cohesiveness, promoting factors, obstructions. Especially it is need to analyze the mutual cohesiveness between the company and the customer in the level of customer relationship management such as the benefits and quality. <References> [1] Anderson, E. W. & M. W. Sullivan, The Antecedents and Consequences of Customer Satisfaction for Firms, Marketing Science, 12(Spring), 1993, pp [2] Anderson, E. W., C. Fornell, & D. R. Lehmann., Customer satisfaction, market share, and profitability: Findings from Sweden, Journal of Marketing, 58, 1994, pp [3] Berne, C., J. M. Mugica, &, M. J. Yague, The effect of variety-seeking on customer retention in services, Journal of Retailing and Consumer Services, 8, 2001, pp [4] Berry, L. L., Relationship Marketing of Services-Growing Interest, Emerging Perspectives, Journal of the Academy of Marketing Science, 23(Fall), 1995, pp
13 [5] Bolton, R. N., A dynamic model of the duration of the customer s relationship with a continuous service provider: The role of satisfaction, Marketing Science, 17,1998, pp [6] Colgate, M., & B. Lang, Switching Barriers in Consumer Markets: an investigation of the Financial Srvices In dustry, Journal of Consumer Marketing, 18(4), 2001, pp [7] Dick, A. S. & K. Basu, "Customer Loyalty : Toward an Integrated Conceptual Framework," Journal of the Academy of Marketing Science, 22(Spring),1994, pp [8] Fornell, C., "A National Customer Satisfaction Barometer: The Swedish Experience," Journal of Marketing, 56(January), 1992, pp [9] Gronroos, Christian, Service Quality: The Six Criteria of Good Perceived Service Quality, Review of Business, 9 (Winter), 1988, pp [10] Gwinner, K. P., D. D. Gremler, & M J. Bitner, Relational Benefits in Services Industries: The Customer s Perceptive, Journal of the Academy of Marketing Science, 26(Spring), 1998, pp [11] Heskett J.L., Sasser W. E., & Hart C. W. L., Service breakthroughs: changing the rules of the game, New York: The Free Press, [12] Jones, M. A., Satisfaction and Repurchase Intentions in the Service Industry: The Moderating Influence of Switching Barriers, Unpublished dissertation University of Alabama, [13] Jones, M. A., D. L. Mothersbaugh & S. E. Beatty, Why customers stay: measuring the underlying dimensions of services switching costs and managing their differential strategic outcomes, Journal of Business Research, 55, 2002, pp [14] Lee, M., & L. Cunningham, F., A cost/benefit approach to understanding service loyalty, Journal of Services Marketing, 15(2), 2001, pp [15] Maute, M. F. & W. R. Forrester, Jr., The Structure and Determinants of Consumer Complaint Intentions and Behavior, Journal of Economic Psychology, 14, 1993, pp
14 247. [16] Oliver, R. L. & J. E. Swan, Consumer Perceptions of Interpersonal Equity and Satisfaction in Transactions: A Field Survey Approach, Journal of Marketing, 53(April), 1989, pp [17] Oliver, R. L., Satisfaction: A Behavioral Perspective on the Consumer, Boston, Irwin McGraw-Hill, [18] Peterson, R. A., Relationship Marketing and the Consumer, Journal of the Academy of Marketing Science, 23(fall), 1995, pp [19] Reichheld, F & Sasser, Jr., "Zero Defections: Quality Comes to Services," Harvard Business Review, 68(Sep-Oct), 1990, pp [20] Reichheld, F., The Loyalty Effect, Boston: Harvard business School Press, [21] Rust, R. T. & Zahorik, A. J., Customer satisfaction, customer retention, and market share, Journal of Retailing, 69, 1993, pp [22] Ruyter. K. D., M. Wetzels & J. Bloemer, On the relationship between perceived service quality, service loyalty and switching costs, International Journal of Service Industry Management, 19(5), 1998, pp [23] Zeithamal, V.A., & Bitner, M.J., Services Marketing, McGraw-Hill New York, NY,
Wireless Internet Service and Customer Satisfaction: A Case Study on Young Generation in Bangladesh
Wireless Internet Service and Customer Satisfaction: A Case Study on Young Generation in Bangladesh Papri Shanchita Roy Lecturer (Statistics), Department of Business Administration, Stamford University
More informationSWITCHING COST AND CUSTOMERS LOYALTY IN THE MOBILE PHONE MARKET: THE NIGERIAN EXPERIENCE
111 SWITCHING COST AND CUSTOMERS LOYALTY IN THE MOBILE PHONE MARKET: THE NIGERIAN EXPERIENCE Joseph Omotayo Oyeniyi, Joachim Abolaji Abiodun Abstract Switching cost is one of the most discussed contemporary
More informationService Quality, Customer Satisfaction, Perceived Value and Brand Loyalty: A Critical Review of the Literature
Doi:10.5901/ajis.2013.v2n9p223 Abstract Service Quality, Customer Satisfaction, Perceived Value and Brand Loyalty: A Critical Review of the Literature Phd. Student Elvira Tabaku Faculty of Economy Aleksander
More informationA 10 Year Retrospective of Help Desk Satisfaction for High Technology Equipment Shows Little Consistency
Advances in Economics and Business 4(4): 190-194, 2016 DOI: 10.13189/aeb.2016.040405 http://www.hrpub.org A 10 Year Retrospective of Help Desk Satisfaction for High Technology Equipment Shows Little Consistency
More informationCausal Loop Diagramming of the Relationships among Satisfaction, Retention, and Profitability Gerard King School of Management Information Systems, Deakin University, Australia 3217 Email: gerardk@deakin.edu.au
More informationThe Moderating Effect of Switching Costs on the Customer Satisfaction-retention Link: Retail Internet Banking Service in Hong Kong
Innovation and knowledge Management in Twin Track Economies: Challenges & Solutions 1773 The Moderating Effect of Switching Costs on the Satisfaction-retention Link: Retail Internet Banking Service in
More informationA Study on Customer Satisfaction in Mobile Telecommunication Market by Using SEM and System Dynamic Method
A Study on in Mobile Telecommunication Market by Using SEM and System Dynamic Method Yuanquan Li, Jiayin Qi and Huaying Shu School of Economics & Management, Beijing University of Posts & Telecommunications,
More informationThe Moderating Effect of Switching Costs on the Customer Satisfaction-retention Link: Retail Internet Banking Service in Hong Kong
20 The Moderating Effect of Switching Costs on the Satisfaction-retention The Moderating Effect of Switching Costs on the Satisfaction-retention Chi-Bo Wong, Hong Kong Shue Yan University, Hong Kong, cbwong@hksyu.edu
More informationCUSTOMER LOYALTY FRAMEWORK OF TELECOMMUNICATION SERVICE MARKET
CUSTOMER LOYALTY FRAMEWORK OF TELECOMMUNICATION SERVICE MARKET Jawwad Ahmad 1, Mazhar Hussain 2, and Amer Rajput 3 1 University Institute of Management Sciences, Pir Mehar Ali Shah Arid Agriculture University
More informationRELATIONSHIP MARKETING: AN APPROACH TO CUSTOMER SERVICES, SATISFACTION AND RETENTION IN NIGERIA
RELATIONSHIP MARKETING: AN APPROACH TO CUSTOMER SERVICES, SATISFACTION AND RETENTION IN NIGERIA Stephen Pembi Department of Business Administration, Adamawa State University, Mubi, Nigeria E-mail: vandisha@yahoo.com+2348035884660
More informationA Study Of Two Customer Retention Measures: The American Customer Satisfaction Index And The Conversion Model
A Study Of Two Customer Retention Measures: The American Customer Satisfaction Index And The Conversion Model Nic S Terblanche, Department of Business Management, University of Stellenbosch Jannie Hofmeyr,
More informationThe Bucharest Academy of Economic Studies, Romania E-mail: filip.alina@gmail.com E-mail: langhel@ase.ro
Customer Loyalty and its Determinants in a Banking Services Environment Alina Filip 1 and Laureniu-Dan Anghel 2 1) 2) The Bucharest Academy of Economic Studies, Romania E-mail: filip.alina@gmail.com E-mail:
More informationEffects of Switching Barriers on Satisfaction, Repurchase Intentions and Attitudinal Loyalty
Effects of Switching Barriers on Satisfaction, Repurchase Intentions and Attitudinal Loyalty Claes-Robert Julander Ragnar Söderberg Professor of Business Administration Center for Consumer Marketing Stockholm
More informationAN EMPIRICAL ANALYSIS OF THE STRATEGIES UNDERTAKEN BY INSURANCE COMPANIES IN SAUDI ARABIA TO ENHANCE CUSTOMER LOYALTY AND CUSTOMER RETENTION
International Journal of Economics and Management Sciences Vol. 1, No. 11, 2012, pp. 20-25 MANAGEMENT JOURNALS managementjournals.org AN EMPIRICAL ANALYSIS OF THE STRATEGIES UNDERTAKEN BY INSURANCE COMPANIES
More informationBrand Loyalty in Insurance Companies
Journal of Economic Development, Management, IT, Finance and Marketing, 4(1), 12-26, March 2012 12 Brand Loyalty in Insurance Companies Sancharan Roy, (B.E., MBA) Assistant Professor, St. Joseph's College
More informationJournal of Internet Banking and Commerce
Journal of Internet Banking and Commerce An open access Internet journal (http://www.arraydev.com/commerce/jibc/) Journal of Internet Banking and Commerce, August 2010, vol. 15, no.2 (http://www.arraydev.com/commerce/jibc/)
More informationCustomer service in the retention of mobile phone users in Nigeria
African Journal of Business Management Vol.2 (2), pp. 026-031, February, 2008 Available online at http://www.academicjournals.org/ajbm ISSN 1993-8233 2007 Academic Journals Full Length Research Paper Customer
More informationImpact of Service Quality on Customers Satisfaction: A Study from Service Sector especially Private Colleges of Faisalabad, Punjab, Pakistan
International Journal of Scientific and Research Publications, Volume 3, Issue 5, May 2013 1 Impact of Service Quality on Customers Satisfaction: A Study from Service Sector especially Private Colleges
More informationKeywords Airline Service, Frequent Flyer Program, Perceived Value, Customer Satisfaction, Loyalty
Do Frequent Flyer Programs Build True Loyalty for Airline Companies? - The moderating effect of satisfaction on loyalty programs- Kaede. Takahashi (Kobe University, Japan) Abstract Frequent Flyer Programs
More informationIMPACT OF CUSTOMER RELATIONSHIP ON CUSTOMER LOYALTY IN CELLULAR INDUSTRY: EVIDENCE FROM KPK, PAKISTAN
IMPACT OF CUSTOMER RELATIONSHIP ON CUSTOMER LOYALTY IN CELLULAR INDUSTRY: EVIDENCE FROM KPK, PAKISTAN Nadia Saadat 1, Zekeriya Nas 2 1 Preston University, Kohat, 2 Department of Turkish, National University
More informationGlobal Journal of Management And Business Research
Global Journal of Management And Business Research Volume 11 Issue 2 Version 1.0 February 2011 Type: Double Blind Peer Reviewed International Research Journal Publisher: Global Journals Inc. (USA) ISSN:
More informationEffective customer relationship management of health care: a study of hospitals in Thailand
Effective customer relationship management of health care: a study of hospitals in Thailand Bunthuwun Laohasirichaikul Siam University Sirion Chaipoopirutana Assumption University Howard Combs San Jose
More informationIJMT Volume 2, Issue 9 ISSN: 2249-1058
Business Profitability Through Customer Loyality and Satisfaction in India with Special Reference to Dehradun (Uttarakhand) Vikas Agarwal* Ajay Chaurasia** Prateek Negi** Abstract This research paper s
More informationAssessing CRM indicators effects on creating brand image at health care services
Available online at www.behaviorsciences.com Reef Resources Assessment and Management Technical Paper ISSN: 16077393 RRAMT 2013 Vol. 38(2), 2013, 5 Assessing CRM indicators effects on creating brand image
More informationAttaining Customer Loyalty! The Role of Consumer Attitude and Consumer Behavior
Attaining Customer Loyalty! The Role of Consumer Attitude and Consumer Behavior MOHAMMAD MAJID MEHMOOD BAGRAM Assistant Professor Allama Iqbal Open University, Islamabad Pakistan Email: bagram@hotmail.com
More informationA Study on Importance and Satisfaction of Service Quality for Online Stock Trading
A Study on Importance and Satisfaction of Service Quality for Online Stock Trading Chan-Chien Chiu, Associate Professor, Department of Information Engineering and informatics, Tzu Chi College of Technology,
More informationThe Effect of Switching Barriers Types on Customer Loyalty
International Review of Business Research Papers Vol. 8. No.1. January 2012. Pp. 1-19 The Effect of Switching Barriers Types on Customer JEL Codes: M30 1. Introduction Fredy-Roberto Valenzuela* Several
More informationThe Impact of Relationship Marketing Strategies on Customer Retention
The Impact of Relationship Marketing Strategies on Customer Retention Abstract The purpose of this conceptual paper is to study the impact of relationship marketing strategy on customer retention. The
More informationInternet Service Providers In Thailand: Evaluation of Determinants Affecting Customer Loyalty
Internet Service Providers In Thailand: Evaluation of Determinants Affecting Customer Loyalty By Student 2 A dissertation submitted for the Masters in Business Administration The Business School University
More informationImpact of Customer Satisfaction on Customer Loyalty and Intentions to Switch: Evidence from Banking Sector of Pakistan
International Journal of Business and Social Science Vol. 2 No. 16; September 2011 Impact of Customer Satisfaction on Customer Loyalty and Intentions to Switch: Evidence from Banking Sector of Pakistan
More informationWhat can service recovery do in business-to-business service failure? A search-engine-optimization case study
What can service recovery do in business-to-business service failure? A search-engine-optimization case study Hua Yuan School of Management and Economics, University of Electronic Science and Technology
More informationASIAN JOURNAL OF MANAGEMENT RESEARCH Online Open Access publishing platform for Management Research
Online Open Access publishing platform for Management Research Copyright by the authors - Licensee IPA- Under Creative Commons license 3.0 Research Article ISSN 2229 3795 Customer satisfaction in mobile
More informationPrice Bundling in the Student Banking Market
Price Bundling in the Student Banking Market Xiao Yan Yao Claire Matthews Centre for Banking Studies and Department of Finance, Banking & Property College of Business, Massey University Private Bag 11-222,
More informationService Quality Value Alignment through Internal Customer Orientation in Financial Services An Exploratory Study in Indian Banks
Service Quality Value Alignment through Internal Customer Orientation in Financial Services An Exploratory Study in Indian Banks Prof. Tapan K.Panda* Introduction A high level of external customer satisfaction
More informationSWITCHING TENDENCIES OF CONSUMERS OF MOBILE PHONE SERVICES IN MADURAI DISTRICT
SWITCHING TENDENCIES OF CONSUMERS OF MOBILE PHONE SERVICES IN MADURAI DISTRICT Abstract Dr. A. Shabinullah khan 1 Dr. A. Abbas manthiri 2 India as Asia s third largest economy, is adding at least one million
More informationChapter 2: Relationship Marketing and the Concept of Customer Value
Chapter 2: Relationship Marketing and the Concept of Customer Value Overview Topics discussed: The Link between CRM and Database Marketing, and the Importance of Customer Value Satisfaction-Loyalty-Profit
More informationCustomer Switching Resistance (CSR): The Effects of Perceived Equity, Trust and Relationship Commitment
Customer Switching Resistance (CSR): The Effects of Perceived Equity, Trust and Relationship Commitment Dr Gilles N Goala, Associate Professor, University of Montpellier 2, Place Eugène Bataillon 34095
More informationA Study to Determine the Effects of Customer Value on Customer Loyalty in Airline Companies Operating: Case of Turkish Air Travellers
A Study to Determine the Effects of Customer Value on Customer Loyalty in Airline Companies Operating: Case of Turkish Air Travellers Özlem Atalık School of Civil Aviation, Anadolu University ki Eylül
More informationService Quality and Customer Satisfaction in a Telecommunication Service Provider
2011 International Conference on Financial Management and Economics IPEDR vol.11 (2011) (2011) IACSIT Press, Singapore Service Quality and Customer Satisfaction in a Telecommunication Service Provider
More informationBANKING LOYALTY BY SME CUSTOMERS: A QUALITATIVE STUDY OF THE HONG KONG MARKET. Regan Lam City University of Hong Kong
BANKING LOYALTY BY SME CUSTOMERS: A QUALITATIVE STUDY OF THE HONG KONG MARKET Regan Lam City University of Hong Kong Suzan Burton Macquarie Graduate School of Management Track: Market Orientation and Relationship
More informationService quality: beyond cognitive assessment Bo Edvardsson Service Research Center, Karlstad University, Karlstad, Sweden
The Emerald Research Register for this journal is available at wwwemeraldinsightcom/researchregister The current issue and full text archive of this journal is available at wwwemeraldinsightcom/0960-4529htm
More informationTHE ASSYMMETRIC RELATIONSHIP BETWEEN CUSTOMER SATISFACTION, DISSATISFACTION, LOYALTY AND FINANCIAL PERFORMANCE IN B2B COMPANIES
THE ASSYMMETRIC RELATIONSHIP BETWEEN CUSTOMER SATISFACTION, DISSATISFACTION, LOYALTY AND FINANCIAL PERFORMANCE IN B2B COMPANIES By Dr Rhian Silvestro, Associate Professor and Head of Operations Management
More informationJournal of Service Science Third Quarter 2008 Volume 1, Number 1
Drivers Of Customer Loyalty In A Retail Store Environment Toyin A. Clottey, Ohio State University, USA David A. Collier, Florida Gulf Coast University, USA Michael Stodnick, University of North Texas,
More informationAllocation of Resources to Customer Satisfaction and Delight Based on Utilitarian and Hedonic Benefits
Allocation of Resources to Customer Satisfaction and Delight Based on Utilitarian and Hedonic Benefits Florian Pallas 1, Christopher Groening 2,Vikas Mittal 3 1 Department of Innovation Management & Strategy,
More informationConceptualising communications strategy from a relational perspective
Conceptualising communications strategy from a relational perspective Kirsti Lindberg-Repo CERS, Swedish School of Economics and Business Administration, ABSTRACT The present article introduces a new framework
More informationInformation Technology and Relationship Marketing in an inter-firm context: implications for research
Page 1 of 9 ANZMAC 2009 Information Technology and Relationship Marketing in an inter-firm context: implications for research Raechel Johns, University of Canberra David Low, University of Western Sydney
More informationDo Quality, Value, Satisfaction and Loyalty Differ Amongst Different Cultural Groups of KFC Customers?
Page 1 of 8 ANZMAC 2009 Do Quality, Value, Satisfaction and Loyalty Differ Amongst Different Cultural Groups of KFC Customers? Nic S Terblanche, University of Stellenbosch, nst@sun.ac.za Abstract This
More informationCOMMUNICATION SATISFACTION IN THE HOSPITALITY INDUSTRY: A CASE STUDY OF EMPLOYEES AT A THEME PARK IN CHINA ABSTRACT
COMMUNICATION SATISFACTION IN THE HOSPITALITY INDUSTRY: A CASE STUDY OF EMPLOYEES AT A THEME PARK IN CHINA ABSTRACT Qiuzi Liang & Kijoon Back Conrad N. Hilton College University of Houston Communication
More informationSurveying the Relationship Between Relationship Marketing and Customer Loyalty Case Study: Pasargad Bank in Mazandaran province
71 Surveying the Relationship Between Relationship Marketing and Customer Loyalty Case Study: Pasargad Bank in Mazandaran province Seyyedeh Mohaddeseh Seyyednejad, Department of Management, Germi Branch,
More informationEvaluating the Relationship between Service Quality and Customer Satisfaction in the Australian Car Insurance Industry
2012 International Conference on Economics, Business Innovation IPEDR vol.38 (2012) (2012) IACSIT Press, Singapore Evaluating the Relationship between Service Quality and Customer Satisfaction in the Australian
More informationCreating Customer Life Time Value through Effective CRM in Financial Services Industry
Creating Customer Life Time Value through Effective CRM in Financial Services Industry Prof Tapan K Panda Faculty Member, Marketing Indian Institute of Management Lucknow Prabandh Nagar, Off Sitapur Road
More informationCUSTOMER LOYALTY IN FINANCIAL SERVICES FROM A SERVICE-DOMINANT LOGIC PERSPECTIVE
CUSTOMER LOYALTY IN FINANCIAL SERVICES FROM A SERVICE-DOMINANT LOGIC PERSPECTIVE Kat Mui Ling Graduate Student, Graduate School of Business, University of Malaya, Kuala Lumpur, Malaysia Brian C. Imrie
More informationABSTRACT JEL: M31. KEYWORDS: Customer loyalty, marketing strategy, perceived value, relationship quality INTRODUCTION
CUSTOMER LOYALTY: INFLUENCES ON THREE TYPES OF RETAIL STORES SHOPPERS Mei-Lien Li, Lynn University Robert D. Green, Lynn University Farideh A. Farazmand, Lynn University Erika Grodzki, Lynn University
More informationThe moderating effects of switching costs and inertia on the customer satisfaction-retention link: auto liability insurance service in Taiwan
Li-Hua Lai (Taiwan), Chun-Ting Liu (Taiwan), Jinn-Tyan Lin (Taiwan) The moderating effects of switching costs and inertia on the customer satisfaction-retention link: auto liability insurance service in
More informationWhat matter experiential value in casual-dining restaurants?
What matter experiential value in casual-dining restaurants? Nae-Hyun Jin Sang-Mook Lee and Lynn Huffman Texas Tech University Abstract The focus of this research is the chain restaurant industry, and
More informationCopyright subsists in all papers and content posted on this site.
Student First Name: Talhat Student Second Name: Alhaiou Copyright subsists in all papers and content posted on this site. Further copying or distribution by any means without prior permission is prohibited,
More informationUnderstanding Service Failure and Recovery: A Customer-Based Phenomenographic Approach
Understanding Service Failure and Recovery: A Customer-Based Phenomenographic Approach Doan T. Nguyen and Janet R. McColl-Kennedy University of Queensland Track 15 Services Marketing Abstract To date,
More informationThe Analysis of Customer Loyalty in Bangladeshi Mobile Phone Operator Industry
The Analysis of Customer Loyalty in Bangladeshi Mobile Phone Operator Industry Mohammed Sohel Islam* The purpose of this paper is to examine the relationship between switching cost, corporate image, trust
More informationService Quality, Customer Satisfaction and Loyalty: A Test of Mediation
Service Quality, Customer Satisfaction and Loyalty: A Test of Mediation Rahim Mosahab, PhD Candidate School of Management, Universiti Sains Malaysia (USM) E-mail: rmosahab@yahoo.com (corresponding author)
More informationCustomer Retention Strategies by mobile phone Service providers in Zimbabwe: Case of Masvingo City
IOSR Journal of Business and Management (IOSR-JBM) e-issn: 2278-487X, p-issn: 2319-7668. Volume 9, Issue 4 (Mar. - Apr. 2013), PP 71-82 Retention Strategies by mobile phone Service providers in Zimbabwe:
More informationAN ASSESSMENT OF SERVICE QUALTIY IN INTERNATIONAL AIRLINES
AN ASSESSMENT OF SERVICE QUALTIY IN INTERNATIONAL AIRLINES Seo, Hwa Jung Domestic & Airport Service Office, Seoul, Asiana Airlines, hjseo36e@flyasiana.com Ji, Seong-Goo College of Economics and Commerce,
More informationConstructing the Reserach Model of Determinants of Customer Satisfaction in Online Shopping: from the Perspectives of Justice Theory and Value Theory
Constructing the Reserach Model of Determinants of Customer Satisfaction in Online Shopping: from the Perspectives of Justice Theory and Value Theory Szu-Yuan Sun Department of Information management National
More informationCUSTOMER RETENTION IN THE GHANAIAN MOBILE TELECOMMUNICATION INDUSTRY
CUSTOMER RETENTION IN THE GHANAIAN MOBILE TELECOMMUNICATION INDUSTRY Chosniel Elikem Ocloo Department of Marketing, Accra Polytechnic, P.O. Box GP 561, Accra, Ghana Tel:+233 267509677 Ernest Kafui Tsetse
More informationFactors Affecting Customer Retention in Telecom Sector of Pakistan
American Journal of Marketing Research Vol. 1, No. 2, 2015, pp. 28-36 http://www.aiscience.org/journal/ajmr Factors Affecting Customer Retention in Telecom Sector of Pakistan Rizwan Qaiser Danish 1, *,
More informationThe Effect of Perceived Value on Customer Loyalty in a Low-Priced Cosmetic Brand of South Korea: The Moderating Effect of Gender
, pp.40-44 http://dx.doi.org/10.14257/astl.2015.114.08 The Effect of Perceived Value on Customer Loyalty in a Low-Priced Cosmetic Brand of South Korea: The Moderating Effect of Gender Ki-Han Chung 1, Ji-Eun
More informationImpact of Customer Relationship Management of Hotel (A Case study Umaid Bhwan)
Impact of Customer Relationship Management of Hotel (A Case study Umaid Bhwan) Dr. Tauseef Ahmad Jai Narain Vays University Department of accounting Dr. Omar A.A. Jawabreh Department of Tourism and Hotels
More informationIMPROVING THE CRM SYSTEM IN HEALTHCARE ORGANIZATION
IMPROVING THE CRM SYSTEM IN HEALTHCARE ORGANIZATION ALIREZA KHOSHRAFTAR 1, MOHAMMAD FARID ALVANSAZ YAZDI 2, OTHMAN IBRAHIM 3, MAHYAR AMINI 4, MEHRBAKHSH NILASHI 5, AIDA KHOSHRAFTAR 6, AMIR TALEBI 7 1,3,4,5,6,7
More informationThe Importance of Trust in Relationship Marketing and the Impact of Self Service Technologies
The Importance of Trust in Relationship Marketing and the Impact of Self Service Technologies Raechel Johns, University of Canberra Bruce Perrott, University of Technology, Sydney Abstract Technology has
More informationPrioritizing factors influencing customer churn
Prioritizing factors influencing customer churn Roya Hejazinia*Mahdi Kazemi* *Master degree in information technology management **Department of Management, University of Sistan and Baluchestan, Iran Abstract
More informationCRM Systems and Customer Survey Measurement A Panoramic View of Customers by Jamie Baker-Prewitt, Ph.D.,Vice President, Burke, Inc.
PUB. NO. 0602 CRM Systems and Customer Survey Measurement by Jamie Baker-Prewitt, Ph.D.,Vice President, Burke, Inc. Companies develop CRM (customer relationship management) systems for a variety of reasons,
More informationAnalyzing the Relationship between Customer Satisfaction and Loyalty in the Software Industry - With a Case Study in Isfahan System Group
International Journal of Business and Social Science Vol. 2 No. 23 [Special Issue December 2011] Analyzing the Relationship between Customer Satisfaction and Loyalty in the Software Industry - With a Case
More informationThe Influence of Trust and Commitment on Customer Relationship Management Performance in Mobile Phone Services
2011 3rd International Conference on Information and Financial Engineering IPEDR vol.12 (2011) (2011) IACSIT Press, Singapore The Influence of Trust and Commitment on Customer Relationship Management Performance
More informationBuilding processes for customer retention and service recovery The 9 steps to creating a business continuity plan
Building processes for customer retention and service recovery The 9 steps to creating a business continuity plan p3 p7 5 signs that your leadership is not meeting quality standards p11 A new ISO 9001
More informationA SURVEY OF CUSTOMER RETENTION IN THE NEW ZEALAND BANKING INDUSTRY
Banks and Bank Systems / Volume 1, Issue 4, 2006 83 Abstract A SURVEY OF CUSTOMER RETENTION IN THE NEW ZEALAND BANKING INDUSTRY Christopher Gan *, David Cohen **, Mike Clemes ***, Esther Chong **** Previous
More informationA Research Proposal: The Relationship between Customer Satisfaction and Consumer Loyalty
Johnson & Wales University ScholarsArchive@JWU MBA Student Scholarship The Alan Shawn Feinstein Graduate School 5-7-2015 A Research Proposal: The Relationship between Customer Satisfaction and Consumer
More informationThe Influences of Perceived Value on Consumer Purchase Intention: The Moderating Effect of Advertising Endorser
The Influences of Perceived Value on Consumer Purchase Intention: The Moderating Effect of Advertising Endorser Dr. Hsinkuang Chi, Nanhua University, Taiwan Dr. Huery Ren Yeh, Shih Chien University, Kaohsiung,
More informationUnderstanding Relationship Marketing Outcomes
JOURNAL OF SERVICE Hennig-Thurau RESEARCH et / February al. / RELATIONSHIP 2002 MARKETING OUTCOMES Understanding Relationship Marketing Outcomes An Integration of Relational Benefits and Relationship Quality
More informationRelationship Quality as Predictor of B2B Customer Loyalty. Shaimaa S. B. Ahmed Doma
Relationship Quality as Predictor of B2B Customer Loyalty Shaimaa S. B. Ahmed Doma Faculty of Commerce, Business Administration Department, Alexandria University Email: Shaimaa_ahmed24@yahoo.com Abstract
More informationThe Relationship of E-CRM, Customer Satisfaction and Customer Loyalty. The Moderating Role of Anxiety
Middle-East Journal of Scientific Research 16 (4): 531-535, 2013 ISSN 1990-9233 IDOSI Publications, 2013 DOI: 10.5829/idosi.mejsr.2013.16.04.11568 The Relationship of E-CRM, Customer Satisfaction and Customer
More informationMOBILE PAYMENT ADOPTION IN KOREA: SWITCHING FROM CREDIT CARD
MOBILE PAYMENT ADOPTION IN KOREA: SWITCHING FROM CREDIT CARD Je Ho Cheong (jay@icu.ac.kr) * Myeong-Cheol Park (mcpark@icu.ac.kr) ** Jae Hyun Hwang(hjh2700@icu.ac.kr) *** Abstract The growing interest in
More informationInternational Journal of Business and Social Science Vol. 3 No. 2 [Special Issue January 2012]
International Journal of Business and Social Science Vol. 3 No. 2 [Special Issue January 2012] THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON COSTUMERS' IMAGE FOR JORDANIAN FIVE STAR HOTELS Abstract
More informationMeasuring Customer Satisfaction with Service Quality Using American Customer Satisfaction Model (ACSI Model)
Measuring Customer Satisfaction with Service Quality Using American Customer Satisfaction Model (ACSI Model) Biljana Angelova Full Professor at Ss Cyril and Methodius University, Economic Institute, Prolet
More informationDELIGHTFUL OR DEPENDABLE? VARIABILITY OF CUSTOMER EXPERIENCES AS A PREDICTOR OF CUSTOMER VALUE
DELIGHTFUL OR DEPENDABLE? VARIABILITY OF CUSTOMER EXPERIENCES AS A PREDICTOR OF CUSTOMER VALUE Yanliu Huang George Knox Daniel Korschun * WCAI Proposal December 2012 Abstract Is it preferable for a company
More informationUNLEASH POTENTIAL THROUGH EFFECTIVE SERVICE QUALITY DETERMINANTS
UNLEASH POTENTIAL THROUGH EFFECTIVE SERVICE QUALITY DETERMINANTS Viruli de Silva ABSTRACT This article is based on a recent research conducted in the Sri Lankan banking sector and it discusses how the
More informationDETERMINANTS OF CUSTOMER SATISFACTION IN FAST FOOD INDUSTRY
DETERMINANTS OF CUSTOMER SATISFACTION IN FAST FOOD INDUSTRY Shahzad Khan, Lecturer City University of Science & I-T, Peshawar Pakistan Syed Majid Hussain, BBA (Hons) student, City University of Science
More informationA mediating influence on customer loyalty: The role of perceived value
A mediating influence on customer loyalty: The role of perceived value Mei-Lien Li Lynn University Robert D. Green Lynn University ABSTRACT Loyal customers provide firms a consistent source of revenue
More informationLinking of Customer Satisfaction with Shareholders value: A Review
Global Journal of Finance and Management. ISSN 0975-6477 Volume 6, Number 5 (2014), pp. 403-412 Research India Publications http://www.ripublication.com Linking of Customer Satisfaction with Shareholders
More informationThe Impacts of Customer Loyalty on Negative Word-of-Mouth Communication and. Repurchase Intention. Bunyamin Topcu, PhD
Journal of Marketing and Management, 6 (1), 16-27, May 2015 16 The Impacts of Customer Loyalty on Negative Word-of-Mouth Communication and Repurchase Intention Bunyamin Topcu, PhD Marmara University, Istanbul/Turkey
More informationSERVICES QUALITY AND CUSTOMER LOYALTY: ADEQUACY OF SERVQUAL MODEL
SERVICES QUALITY AND CUSTOMER LOYALTY: ADEQUACY OF SERVQUAL MODEL Karunaratna A.C. Senior Lecturer, Department of Marketing, Faculty of Management and Finance, University of Ruhuna, Sri Lanka Abstract
More informationThe Impact of Knowledge Sharing and Partnership Quality on Outsourcing Success
DOI: 10.7763/IPEDR. 2013. V63. 10 The Impact of Knowledge Sharing and Partnership Quality on Outsourcing Success Uğur Yozgat 1+, Orkun Demirbağ 1, and Safiye Şahin 2 1 Marmara University, Business Faculty
More informationFactors Affecting Customer Satisfaction and Customer Loyalty towards Belle Footwear Company in
IOSR Journal of Business and Management (IOSR-JBM) e-issn: 2278-487X, p-issn: 2319-7668. Volume 14, Issue 2 (Nov. - Dec. 2013), PP 41-48 Factors Affecting Customer Satisfaction and Customer Loyalty towards
More informationTHE EFFECTS OF SERVICE QUALITY, RELATIONAL BENEFITS, PERCEIVED VALUE AND CUSTOMER SATISFACTION TOWARDS CUSTOMER LOYALTY IN HAIR SALON INDUSTRY
THE EFFECTS OF SERVICE QUALITY, RELATIONAL BENEFITS, PERCEIVED VALUE AND CUSTOMER SATISFACTION TOWARDS CUSTOMER LOYALTY IN HAIR SALON INDUSTRY CHOW HONG WAI TAN HUI LU THIAM BEE NGOH WONG POI JIN BACHELOR
More informationEmpirical Analysis of the Customer Loyalty Problem in the International Logistics Market
Empirical Analysis of the Customer Loyalty Problem in the International Logistics Market CHAO-HUA CHEN 1 and HUI-YU LEE 2 1 Department of Transportation Technology and Logistics Management 2 Institute
More informationAn analysis on the customer loyalty in telecom sector: Special reference to Bharath Sanchar Nigam limited, India
African Journal of Marketing Management Vol. 3(1) pp. 1-5, January 2011 Available online http://www.academicjournals.org/ajmm ISSN 2141-2421 2011 Academic Journals Full Length Research Paper An analysis
More informationRelationship Between Customers Perceived Values, Satisfaction and Loyalty of Mobile Phone Users
Rev. Integr. Bus. Econ. Res. Vol 1(1) 126 Relationship Between Customers Perceived Values, Satisfaction and Loyalty of Mobile Phone Users Mohd Shoki. Bin Md.Ariff* Faculty of Management and Human Resource
More informationSERVICE QUALITY DIMENSION COMPARISON BETWEEN PUBLIC AND PRIVATE LIFE INSURANCE COMPANIES
MADRAS UNIVERSITY JOURNAL OF BUSINESS AND FINANCE ISSN: 2320-5857 Refereed, Peer-reviewed and Bi-annual Journal from the Department of Commerce Vol. 2 No. 1 January 2014 Pp. 63-68 www.journal.unom.ac.in
More informationCUSTOMER RETENTION STRATEGIES OF TELECOM SERVICE PROVIDERS
CUSTOMER RETENTION STRATEGIES OF TELECOM SERVICE PROVIDERS Abstract: In the 21 st century, the new economy is becoming increasingly customer centric. Customer retention is considered one of the main relationship
More informationStructural Equation Modeling in Research and Practice
Structural Equation Modeling in Research and Practice Chart 1 BACKGROUND RESEARCH Product Defects, Customer Communities, Co-Creation, Attachment Styles, Norms etc. PERSONAL Chart 2 When implicit Promises
More informationJournal of Renewable Natural Resources Bhutan ISSN: 1608-4330
Journal of Renewable Natural Resources Bhutan ISSN: 16084330 Evaluation of Association between Customer Relationship Management and Efficient Relationship Marketing using the Balanced Scorecard (Case Study:
More information