SA Health Job Pack Job Title Manager Communications and Strategic Engagement Job Number 585650 Applications Closing Date 26 February 2016 Region / Division Location Classification SA Ambulance Service Eastwood ASO8 Job Status Permanent Full Time Appointment Indicative Total Remuneration* $117,042 - $121,645 Criminal History Assessment Applicants will be required to demonstrate that they have undergone an appropriate criminal and relevant history screening assessment/ criminal history check. Depending on the role, this may be a Department of Communities and Social Inclusion (DCSI) Criminal History Check and/or a South Australian Police (SAPOL) National Police Check (NPC). The following checks will be required for this role: Child Related Employment Screening - DCSI Vulnerable Person-Related Employment Screening - NPC Aged Care Sector Employment Screening - NPC General Employment Probity Check - NPC Further information is available on the SA Health careers website at www.sahealth.sa.gov.au/careers - see Career Information, or by referring to the nominated contact person below. Contact Details Full name Rebecca Bakurski Phone number 8274 0328 Email address rebecca.bakurski@sa.gov.au Public I1 A1
Guide to submitting an application Thank you for considering applying for a position within SA Health. Recruitment and Selection processes across SA Health are based on best practice and a commitment to a selection based on merit. This means treating all applications in a fair and equitable manner that aims to choose the best person for the position. A well presented, easy to read application will allow the panel to assess the information they need from your application. To give yourself the best opportunity to reach interview, the application should clearly and concisely demonstrate to the selection panel that you are suitably equipped to perform the role, and that you possess all of the stated minimum essential skills, abilities, knowledge, experience and educational qualifications (where required). The online application form to apply for this position will ask for employment history, education, qualifications and referees however to understand the position and requirements we suggest you become familiar with the attached Job and Person Specification. We request that you attach the following to your application - A covering letter of up to 2 pages introducing yourself to the selection panel and describing your skills, abilities, knowledge, qualifications and experience in relation to the position; A current Curriculum vitae/resume that includes your personal details, relevant employment history, education, training courses, qualifications and professional memberships. * Refer to http://www.sahealthcareers.com.au/information/ for further information regarding The Indicative Total Remuneration which is inclusive of Award salary, superannuation and other monetary benefits. Information for Applicants Criminal History Assessment requirements
ADMINISTRATION ROLE DESCRIPTION Role Title: Manager, Communications and Strategic Engagement Classification Code: ASO8 Position Number: AO1194 SA Ambulance Service (SAAS) Portfolio: Corporate, Business and Support Services Department: Communications and Strategic Engagement Unit Unit: Role reports to: Executive Director Corporate, Business and Support Service Role Created/ Reviewed Date: December 2015 ROLE CONTEXT Primary Objective(s) of role: > Provide SAAS leadership and input into internal, interagency and external key stakeholder strategic communications > Advise and support CEO and Executive Team in connection with Ministerial Correspondence and Chief Executive Briefings > Provide strategic and operational communications and media leadership and delivery > Develop and maintain a digital communications presence > Lead SAAS marketing, branding and promotional strategies > Promote and protect SAAS reputation Direct Reports: > Communications and Media Team Leader > Senior Ministerial and Communications Officer > Ministerial and Communications Officer > Communications Officer > Communications Assistant > Volunteer Recruitment Strategy Team Leader > Public Relations Officer (Volunteer recruitment) > Project and Communications Officer (Volunteer recruitment) Key Relationships/ Interactions: Internal > Executive Management Team > Senior Management Team > Service Delivery Directors > Customer Services Manager > Records and Information Management > Volunteer Support Unit 1 of 10
External > SA Health Media & Communications Branch > Department of Premier & Cabinet s Strategic & Engagement Communications Unit > South Australian media > Office of the Minister for Health > Community groups stakeholders > Other state entities as required Challenges associated with Role: Major challenges currently associated with the role include: > Managing competing demands against tight timeframes > Ability to respond effectively to issues at very short notice > Managing approvals processes within functional requirements Delegations: Levels/limits of authority in relation to finance, human resources and administrative requirements as defined by SA Health Departmental delegations and policies. Performance Development The incumbent will be required to participate in the organisation s Performance Review & Development Program which will include a regular review of the incumbent s performance against the responsibilities and key result areas associated with their position and a requirement to demonstrate appropriate behaviours which reflect a commitment to SA Health values and strategic directions. General Requirements: Managers and staff are required to work in accordance with the Code of Ethics for South Australian Public Sector, Policies and Procedures and legislative requirements including but not limited to: > Work Health and Safety Act 2012 (SA) and when relevant WHS Defined Officers must meet due diligence requirements. > Meet immunisation requirements as outlined by the Immunisation Guidelines for Health Workers in South Australia 2014. > Equal Employment Opportunities (including prevention of bullying, harassment and intimidation). > Children s Protection Act 1993 (Cth) Notification of Abuse of Neglect. > Disability Discrimination. > Code of Fair Information Practice. > Relevant Awards, Enterprise Agreements, Public Sector Act 2009, Health Care Act 2008, and the SA Health (Health Care Act) Human Resources Manual. > Relevant Australian Standards. > Duty to maintain confidentiality. > Smoke Free Workplace. > To value and respect the needs and contributions of SA Health Aboriginal staff and clients, and commit to the development of Aboriginal cultural competence across all SA Health practice and service delivery. > Applying the principles of the South Australian Government s Risk Management Policy to work as appropriate. 2 of 10
Special Conditions: > Provide on call media support. > Depending on work requirements the incumbent may be transferred to other locations across SA Health to perform work appropriate to classification, skills and capabilities either on a permanent or temporary basis subject to relevant provisions of the Public Sector Act 2009 for Public Sector employees or the SA Health (Health Care Act) Human Resources Manual for Health Care Act employees. > The incumbent may be required to participate in Counter Disaster activities including attendance, as required, at training programs and exercises to develop the necessary skills required to participate in responses in the event of a disaster and/or major incident. > Appointment is subject to a satisfactory Child Related criminal history screening checks obtained through the Department for Communities and Social Inclusion prior to commencement of employment and renewed every 3 years thereafter. > A satisfactory National Police Check, Category Employment/Probity/Licencing, prior to commencement of employment. Key Result Area and Responsibilities Key Result Areas Major Responsibilities Leadership > Oversee day to day delivery of all SAAS government briefings, media and communications functions and staffing. > Lead, guide and foster a positive and professional work culture. > Ensure that service provision and the activities of the team are highly focussed and responsive to the needs of SAAS, business partners and external clients. > Ensure the effective management of human, financial and physical resources within the team through appropriate planning to achieve agreed business and strategic plans. > Ensure SAAS maintains contemporary capability in modern communications tools and techniques. > Budget preparation, monitoring, reporting and adherence to resources allocations. Communication Framework Ensure SAAS has an integrated and effective internal and external strategic communications framework with supporting policies achieved by the following activities: > Develop and implement a strategic and integrated communication structure and function for SAAS with supporting policies and frameworks. > Develop a communications and marketing plan and provide advice and assistance to achieve high quality publicity and promotions outcomes consistent with the organisation s direction, objectives and initiatives. > Ensure an effective media liaison function conveys an accurate and positive image of the organisation s activities to the public in proactive and 3 of 10
reactive situations. > Develop and manage the internal communication plan, promote information sharing and facilitate the achievement of SAAS strategic goals and priorities. > Ensure that communication and marketing activities are appropriate to client needs, government objectives and the organisation s priorities. > Ensure that agency and government policies, processes and guidelines for communicating with internal and external stakeholders are promoted and adhered to. > Foster and maintain strong professional working relationships with key stakeholders including government public relations, advertising and communications professionals to understand and meet their communication requirements and manage their expectations. > Facilitate the achievement of a positive corporate image by leading the development, implementation, monitoring and evaluation of SAAS policies on publicity, promotion, advertising and public relations. > Manage the preparation of Executive and Ministerial speeches and briefings for SAAS and SA Health Executives and the Minister for Health to promote a consistent and coordinated approach to formal communication with key stakeholders. > Manage market research programs to evaluate outputs and inform strategic decision-making. Engagement, Stakeholder Relationships & Support Provide strategic advice to SAAS in the delivery of a comprehensive range of marketing, internal and external communications, media and stakeholder and staff engagement strategies. Achieved by the following activities: > Identify the internal and external politics that impact the organisation to inform an understanding of the political context in which various communication strategies will be implemented. > Initiate and maintain networks throughout the organisation, SA Health and government including liaising with the Strategic Engagement and Communications Unit of the Department of Premier and Cabinet, SA Health Media and Communications Branch and the Office of the Minister for Health. > Support internal units to develop and implement specific communications and engagement strategies for projects and initiatives that are patient/customer focussed and consistent with the organisation s and governments overall strategic approach. > Lead the development of stakeholder engagement plans for key stakeholders. > Manage media and internal communications strategies on complex and controversial issues. > Identify and manage emerging communication related issues across SAAS in a proactive and timely manner. 4 of 10
Strategic Communications Social Media and Community Engagement Technical Counter Disaster Activities Ensure the effective delivery of significant, state-wide or critical, strategic communications programs that meet the organisation s stated objectives: Achieved by the following activities: > Ensure the cost effectiveness of corporate marketing and public relations activities by identifying, managing and evaluating allocated resources based upon required outcomes. > Ensure the effective acquisition and utilisation of human, financial and physical resources. > Balance innovation and creativity whilst ensuring consistency and maximising effectiveness in communication across SAAS. > Provide active support as required to Incident Management and Emergency Response events. Develop and maintain an effective social media presence with a specific focus on: > Establishing dynamic connections with the broader community > Timely dissemination of relevant messages > Reputation management > Emergency information management > Current and relevant interactive medium for internal and external stakeholders. Ensure the Communications and Strategic Engagement Unit provides a high quality technical consultancy service that meets the organisation s needs and objectives. Achieved by the following activities: > Provide leadership and management to a team of communications and marketing professionals to ensure they deliver high quality technical advice and assistance to internal customers on advertising, marketing, communications, media and promotional strategies. > Foster a culture of performance and professionalism in order to lead a team to meet performance outcomes, including responsibility for direction, advice and performance management of the team. > Develop and implement project and program plans to achieve organisational goals and objectives relating to communication. > Develop and maintain processes to gain feedback and monitor client satisfaction and project outcomes. Achieved by the following activities: > Contribute to the well-being of people in South Australia through participation in Counter Disaster activities including attendance, as required, at training programs and exercises to develop the necessary skills required to participate in responses in the event of a disaster and/or major incident. 5 of 10
Occupational Health Safety & Welfare Managers are responsible for Corporate Communication teams to undertake effective WHS supervision and other measures to ensure compliance with the SAAS WHS management system, safe work practices and other identified health, safety or welfare requirements. Achieved by the following activities: Legislation > Ensure that all staff under your control, comply with the SAAS WHS Management System. Accountability > Disseminate WHS information to staff relevant to the specific work hazards in the area. > Conduct induction and ensure staff receives other relevant training so they can demonstrate their WHS responsibilities (includes: hazards within the workplaces, safe operating procedures, use and maintenance of PPE and safety equipment and emergency response procedures). > Supervise relevant WHS aspects of work undertaken by staff within your area of responsibility. > Facilitate consultative processes regarding OHS&W issues between management and staff. Risk management > Undertake, or ensure the identification and evaluation of hazards and recommend appropriate corrective actions. > Undertake investigations of hazards and incidents arising and maintain appropriate documentation of corrective actions. > Facilitate the reporting of workplace hazards to the person(s) who can implement corrective action. > Oversee the implementation of corrective action and ensure their effectiveness. > Assist with the development of WHS procedures for management of risks specific to your work area. 6 of 10
Knowledge, Skills and Experience ESSENTIAL MINIMUM REQUIREMENTS Educational/Vocational Qualifications: Personal Abilities/Aptitudes/Skills: > A positive, proactive and constructive approach to problem solving > Proven leadership capability > Highly developed written and verbal communication, engagement style and interpersonal skills > Ability to manage a wide range of stakeholders in a variety of situations including demonstrated ability to establish sound and effective working relations with executives and senior staff across a wide range of organisations. > Working as part of a leadership team and to encourage and develop leadership in other people including having high levels of diplomacy and tact, proven negotiation skills, ability to deal with sensitive issues, manage conflict and maintain a high level of confidentiality at all times. > Providing strategic and innovate solutions to complex stakeholder and workplace issues and achieving results within tight timeframes, changing and high pressure environment and limited funds. > Working under a high degree of pressure for extended periods of time and the ability to manage multiple tasks with demanding timelines whilst continuing to exercise sound judgement and deliver results. > Identifying and gaining leverage from media and public relations opportunities. > Identifying strategic communication priorities to achieve high level organisational goals and objectives. Experience > The corporate communications environment including: managing media, internal and external communications, stakeholder engagement, public relations and marketing campaigns, and the development of organisational strategic communications and marketing plans. > Providing strategic advice to executives and senior managers on internal and external communications, media management and marketing issues. > Consulting and establishing strategic networks with industry stakeholders. > Communicating with employees across multiple disciplines and locations. > Managing corporate communication function amidst complex organisational change and in a challenging environment. > Managing resources (people and budgets) and leading diversely skilled staff to achieve performance outcomes in a changing and challenging environment. > Applying and adhering to policies and protocols. 7 of 10
Knowledge > Media, communications, stakeholder management, public relations and marketing protocols appropriate to the government environment. > Political savvy and the ability to use this knowledge to develop and adapt communication strategies accordingly. > Principles of management and accountability, planning and implementation and evaluation. DESIRABLE CHARACTERISTICS Educational/Vocational Qualifications > Professional qualifications in communications and/or public relations management. > Degree in Communications, Journalism or a related discipline. Experience In the following: > A similar communications role in a range of private and public industry settings. > Social media management. Knowledge In the following: > National and international strategic communications, social marketing and stakeholder engagement trends and theories. > Establishing a social media presence. Organisational Context Organisational Overview: Our mission at SA Health is to lead and deliver a comprehensive and sustainable health system that aims to ensure healthier, longer and better lives for all South Australians. We will achieve our objectives by strengthening primary health care, enhancing hospital care, reforming mental health care and improving the health of Aboriginal people. SA Health is committed to a health system that produces positive health outcomes by focusing on health promotion, illness prevention and early intervention. We will work with other government agencies and the community to address the environmental, socioeconomic, biological and behavioural determinants of health, and to achieve equitable health outcomes for all South Australians. Our Legal Entities: SA Health is the brand name for the health portfolio of services and agencies responsible to the Minister for Health and Ageing and the Minister for Mental Health and Substance Abuse. The legal entities include but are not limited to Department for Health and Ageing, Central Adelaide Local Health Network, Northern Adelaide Local Health Network, Southern Adelaide Local Health Network, Women s and Children s Health Network, Country Health SA Local Health Network and SA Ambulance Service. 8 of 10
SA Health Challenges: The health system is facing the challenges of an ageing population, increased incidence of chronic disease, workforce shortages, and ageing infrastructure. The SA Health Care Plan has been developed to meet these challenges and ensure South Australian s have access to the best available health care in hospitals, health care centres and through GPs and other providers. SA Ambulance Service: VISION The community of South Australia is secure in the quality of care provided by its ambulance service. MISSION To save lives, reduce suffering and enhance quality of life through the provision of accessible and responsive quality patient care and transport. Underpinning the SA Ambulance Service (SAAS) Strategic Directions are the agreed values that reflect honesty, respect and integrity for every individual. These values drive how we conduct our business and how we behave. We aim to make the values live. It is important that we incorporate the values into our behaviour systems and processes. Australia has one of the most culturally and ethnically diverse populations in the world. Having bi-lingual and bi-cultural employees can enhance the department s ability to negotiate with, and meet the needs of, the full range of its clients and customers. Such employees also add to the diversity of the workforce, and give added opportunities to fully capitalise on difference as a valuable asset in an increasingly competitive environment. Values SA Health Values The values of SA Health are used to indicate the type of conduct required by our employees and the conduct that our customers can expect from our health service: > We are committed to the values of integrity, respect and accountability. > We value care, excellence, innovation, creativity, leadership and equity in health care provision and health outcomes. > We demonstrate our values in our interactions with others in SA Health, the community, and those for whom we care. Code of Ethics The Code of Ethics for the South Australian Public Sector provides an ethical framework for the public sector and applies to all public service employees: > Democratic Values - Helping the government, under the law to serve the people of South Australia. > Service, Respect and Courtesy - Serving the people of South Australia. > Honesty and Integrity- Acting at all times in such a way as to uphold the public trust. > Accountability- Holding ourselves accountable for everything we do. > Professional Conduct Standards- Exhibiting the highest standards of professional conduct. The Code recognises that some public sector employees are also bound by codes of conduct relevant to their profession. 9 of 10
Approvals Role Description Approval I acknowledge that the role I currently occupy has the delegated authority to authorise this document. Name: Role Title: Signature: Date: Role Acceptance Incumbent Acceptance I have read and understand the responsibilities associated with role, the role and organisational context and the values of SA Health as described within this document. Name: Signature: Date: 10 of 10