UK MARKETING LEADERSHIPS LACK OF INSIGHTS FOR THE FUTURE

Size: px
Start display at page:

Download "UK MARKETING LEADERSHIPS LACK OF INSIGHTS FOR THE FUTURE"

Transcription

1 UK MARKETING LEADERSHIPS LACK OF INSIGHTS FOR THE FUTURE INSIGHTS FROM THE CRANFIELD MARKETING DIRECTORS SURVEY 2014 Transforming knowledge into action

2 THE 3RD ANNUAL CRANFIELD MARKETING LEADERS SURVEY For the third consecutive year, Cranfield School of Management surveyed marketing leaders worldwide about their strategic, functional and tactical priorities for the year ahead. Whilst meaningful comparisons are drawn using the data obtained in the past couple of years, this is the first year that we have enquired about developing managers leadership, global marketing capabilities, and initiating Big Data programmes. Additionally, for the first time, we have asked about the Next 11 economies separately from BRICS. Marketing leaders commitment to breakthrough innovation remains unchanged from the previous surveys. When asked about their organisation s approach to product and service innovation, the number responding that we are investing in breakthrough new products or services was far lower in the UK than abroad. This is at odds with the fact that UK marketing leaders have stronger stated ambitions to grow in 2014 compared to their counterparts in the rest of the world. With respect to customer strategy, UK marketing leaders are similarly more aggressive in their ambitions for new customer acquisition and increasingly so in This possibly paints a picture of willing the ends but not the means. We seem to have stronger share, growth and customer acquisition ambitions in the UK, but are less likely than in other countries to follow a policy of breakthrough innovation in support of export led growth: the prescription widely suggested by economists as the solution for our economic problems. Cranfield s third annual survey of Marketing Directors priorities reveals that, despite facing a very different environment in 2014 than the previous two years, no significant changes have occurred in terms of marketing strategies. The survey reveals that: UK marketing leaders are more likely than their overseas counterparts to plan to grow and attract new customers through increased market share. Yet, paradoxically, UK marketing leaders are less likely to promote breakthrough innovation and growth in the emerging markets than are their overseas counterparts Surprisingly, marketers worldwide put low emphasis on Big Data initiatives despite it being heralded as the next frontier for innovation and competition UK marketers are more ambitious than in the previous two years regarding new customer acquisition Customer experience and relationship management continue to be top priorities whilst addressing customers sustainability concerns is the lowest The improved state of the British economy translates into a slightly higher emphasis on growth strategies for the year ahead: almost 87% of UK marketing leaders believe that they are planning to grow in 2014, the highest total in the past three years and this compares to only 75% in the rest of the world. However, the survey results show a worrying lack of attention from UK marketers to breakthrough innovation and growing their businesses in the rapidly emerging economies: the BRICS (Brazil, Russia, India, China, South Africa) and Next 11. This group includes the MINTs (Mexico, Indonesia, Nigeria and Turkey), a smaller but perhaps even more attractive group. The question therefore remains, can such market share growth expectations be achieved, and if so, would it be on a sustainable basis? PRIORITIES FOR THE MARKETING FUNCTION Results from the 2014 survey confirm that marketing leaders top three functional priorities for 2014 are: Taking advantage of the opportunities afforded by technology Measurement and accountability Developing skills and competencies to meet new challenges Taking advantage of technology has been the number one functional priority for the past three years in the UK and the top priority globally. Whilst overtaking cross functional collaboration as a priority in 2014, building influence on the Board fell even further down the list of priorities in 2014 versus Big Data initiatives are the least important to marketing leaders, which is surprising given the publicity around Big Data during 2013 and leaders emphasis on taking advantage of technology innovation. We remain concerned that marketing leaders are insufficiently focused on building influence with the Board and working collaboratively across functions given that marketing leaders are losing influence and the need for all functions to work together to deliver outstanding customer experience. 1

3 UK MARKETING DIRECTORS FUNCTIONAL PRIORITIES REST OF THE WORLD Taking advantage of the opportunities afforded by new technology Measurement and accountability 3 4/5 2 2 Developing skills and competencies to meet new challenges Building influence on the Board Cross functional collaboration 4 4/5 5 3 Developing marketing managers leadership capabilities 6 5 Global marketing capabilities 7 6 Big Data initiatives MARKETING DIRECTORS FUNCTIONAL PRIORITIES 1 st 2 nd 3 rd 4 th 5 th 6 th 7 th 8 th UK MARKETING DIRECTORS FUNCTIONAL PRIORITIES REST OF THE WORLD 2

4 MARKETING S TACTICAL PRIORITIES Marketing leaders top three tactical priorities for 2014 are: Customer Relationship Management Brand Building Customer Experience Tactically, CRM dominates for UK marketing leaders but not so abroad where building brand is the most important priority for Enhancing customer experience is important globally. Bottom of the tactical priorities are extracting value from social media and addressing customers sustainability concerns. The latter priority is somewhat counterintuitive given the enormous publicity around this issue and the public pronouncements of many of the worlds largest organisations. What emerges is a picture of marketing leaders understanding the what of success (e.g. brand, CRM, customer experience), but not necessarily the how to achieve it through building influence and collaboration. STRATEGIC PRIORITIES: UK MARKETERS VERSUS THEIR COUNTERPARTS ABROAD This survey has data from North America and Continental Europe marketing leaders which enables us to make comparisons and identify the following contrasts: In recognition of the changing environment and the need for a dramatic re-skilling of marketing, 58% of non-uk marketing leaders are planning a significant re-structuring of their marketing departments. However, less than half of UK firms plan similar restructuring. The UK figure of just under 50% has been stable over the past three years and this leads us to question the extent to which UK marketing leaders are grasping the need for profound change to the extent needed The average level of priority placed upon insight and analytics, and the low level of priority given to Big Data initiatives seem to correlate to their reluctance for an even greater number of UK marketing leaders planning for a significant restructuring Amongst UK marketing leaders there is a worrying lack of focus on expanding in the BRICS and Next 11 economies. This contrasts unfavourably with European and North American competitors 1 Finally, we contrast the extent to which marketing leaders believe that they have the resources needed to achieve their objectives in UK marketing leaders feel less resource constrained over the years and this is commensurate with the UK coming out of the severe recession. However, the rest of the world has a much stronger feeling that they have the resources they need to achieve their objectives UK MARKETING DIRECTORS TACTICAL PRIORITIES REST OF THE WORLD Customer Relationship Management Brand building Customer experience Insight and analytics Channel integration Co-creation of value with customers Extract value from social media Address customers sustainability concerns We combine North America, Europe and other countries to ensure adequate sample size and numbers by regions outside the UK. This should be treated with caution. 3

5 0% Market Strategy (% indicating option as main priority) UNITED KINGDOM NORTH AMERICA CONTINENTAL EUROPE AGGREGATED REST OF WORLD (NON-UK) Enter new markets Expand in the BRICS Maintain our current position Retrench and focus Expand in the Next The extent to which marketing leaders believe that they have sufficient resources for achieving UK 2012 UK 2013 UK 2014 REST OF WORLD All of their objectives Most of their objectives Not enough for many of their objectives Choices between objectives have to be made

6 SUMMARY The 2014 marketing leaders survey updates and expands the survey conducted in the previous two years. The following questions emerge: How will ambitious growth objectives be achieved? Compared with their counterparts abroad, UK marketers are less likely to seek growth in the emerging markets and introduce significant product or service innovation. Therefore, how do UK marketing leaders plan to grow their market share and attract new customers? Are we investing enough in the emerging marketing capabilities: Big Data, Analytics and Sustainability? UK marketing leaders feel more resource constrained and are less likely to restructure their departments to take advantage of the changing economy and technology. It is noteworthy that despite the publicity around Big Data, analytics and sustainability, these initiatives are not ranked higher than the brand and customer management on the list of priorities of marketing leaders. Perhaps this is a prudent judgement as to what marketing is all about, or perhaps we need more radical leadership if one is to believe the pundits promoting these emerging capabilities? ABOUT THE RESEARCH Cranfield School of Management conducted this years research between November 2013 January 2014, targeted at the Marketing Directors, Chief Marketing Officers (CMOs), Business Development and Commercial Directors, and senior marketing managers. In total 284 responses were collected with 217 of these representing complete surveys (76.4%). 80% of the respondents report directly to the Board of their firms. The respondents represent B2B organisations (60.8%), B2C organisations (7.9%), B2C & B2B hybrids (23.5%), NGOs (4.4%) and public bodies (3.4%). 53% of these organisations have yearly revenues on top of 50 M, with the remaining 47% having yearly revenues below 50 M. 65.2% of the companies represented by the sample are headquartered in the UK, 17.6% in Europe other than the UK, 10.8% in North America, with the remaining 6.4% elsewhere. UK marketing leaders lack sufficient focus on the BRICS and Next 11 economies, which is in strong contrast to other countries in North America, Continental Europe and the rest of the world. Do UK marketing leaders believe that there are sufficient growth opportunities domestically that need to be captured first, or are we witnessing the impact of selling so many of our businesses to foreign multinationals for whom the growing overseas markets are developed elsewhere? We therefore worry that the UK s top marketers need to show a broader leadership stance in promoting the degree of innovation and export led growth demanded by today s situation and to invest in building the capabilities their departments need around Big Data, technology led change and sustainability. 5

7 DR. STAN MAKLAN Dr Maklan is an experienced academic, marketer and management consultant with senior international management experience in blue chip consumer and business marketing companies. He is the Director of the Marketing Directors Programme and lectures on Cranfield s full-time MBA, MSc in Strategic Marketing and PhD research programmes in addition to executive courses. He is on the Editorial Advisory Board of the International Journal of Market Research and a member of the Academic Liaison Committee at the Chief Marketing Officers Council. Stan has worked with leading telecommunications, computing, consumer products, defence, automotive, electricity, water and professional services companies. Tel: +44 (0) DR. RADU DIMITRIU Dr Dimitriu is Lecturer in Strategic Marketing with Cranfield School of Management and at the same time Deputy Director of the MSc in Strategic Marketing. His teaching and research activities are centred around brand management, consumer behaviour and psychology and marketing strategy. Besides his involvement at the masters level at Cranfield, Radu is also involved in the doctoral programme and in executive teaching. He has industry experience as a marketing and statistical analyst, and has been engaged in customer data analytics and in market research consulting projects. He possesses a strong background in statistical and quantitative methods and speaks several languages, including English, Spanish, French, Portuguese, Norwegian and Romanian. Tel: +44 (0) MARKETING DIRECTORS PROGRAMME The issues of strategy, innovation, growth, building power and operating at the Board level represent the core content of Cranfield s Marketing Directors Programme. Now in its 27th year, this programme puts Cranfield s leading experts together with senior managers and directors responsible for marketing in their organisations and seeks to build leadership skills and put marketing back on the strategic agenda in order to improve organisational performance. For more information visit T: +44 (0) E: 6

8 UK MARKETING LEADERSHIPS LACK OF INSIGHTS FOR THE FUTURE INSIGHTS FROM THE CRANFIELD MARKETING DIRECTORS SURVEY 2014 Cranfield School of Management Cranfield, Bedford, England, MK43 0AL T: +44 (0) F: +44 (0)

The rise of the cross-border transaction. Grant Thornton International Business Report 2013

The rise of the cross-border transaction. Grant Thornton International Business Report 2013 The rise of the cross-border transaction Grant Thornton International Business Report 2013 Foreword MIKE HUGHES GLOBAL SERVICE LINE LEADER MERGERS & ACQUISITIONS GRANT THORNTON INTERNATIONAL LTD When reflecting

More information

INTERNATIONAL STUDENT MARKETING. Global Digital Advertising Agency for Universities and Colleges

INTERNATIONAL STUDENT MARKETING. Global Digital Advertising Agency for Universities and Colleges INTERNATIONAL STUDENT MARKETING Global Digital Advertising Agency for Universities and Colleges Net Natives work with over 200 global universities to recruit students from 150 countries. Our outcome focused

More information

Financial Services Sector: Missing Customer Expectations?

Financial Services Sector: Missing Customer Expectations? Financial Services Sector: Missing Customer Expectations? Independent Market Research Commissioned by June 01 Executive Summary: 77 global say the way they deal with companies has changed in the last 1

More information

International Education Index comparative perspective from 21 countries. Janet Ilieva, PhD EDUCATION INTELLIGENCE

International Education Index comparative perspective from 21 countries. Janet Ilieva, PhD EDUCATION INTELLIGENCE International Education Index comparative perspective from 21 countries Janet Ilieva, PhD Background Rapid growth in participation in tertiary education across the world, in the number of students pursuing

More information

MTV vs. Cartoon Network in the United States and Brazil

MTV vs. Cartoon Network in the United States and Brazil MTV vs. Cartoon Network in the United States and Brazil Jan Young MBA 04 2004 by The Trustees of Columbia University in the City of New York. All rights reserved. CHAZEN WEB JOURNAL OF INTERNATIONAL BUSINESS

More information

CUSTOMER EXPERIENCE STRATEGY

CUSTOMER EXPERIENCE STRATEGY CUSTOMER EXPERIENCE STRATEGY Transforming knowledge into action OVERVIEW Developing customer experience is a challenge many organisations are grappling with. While great service is a must, it s customer

More information

GLOBAL TRENDS IN HIGHER EDUCATION. David Stockley

GLOBAL TRENDS IN HIGHER EDUCATION. David Stockley GLOBAL TRENDS IN HIGHER EDUCATION David Stockley Beijing May 2011 KEY TRENDS 1. Changing gglobal demographics 2. Increasing global student mobility 3. Higher education as a global market 4. Declining public

More information

Our unique competitive advantage

Our unique competitive advantage The Facts Our purpose To develop insights and leaders that have impact. Our unique competitive advantage World-class faculty and students from all over the world centred in London. Our global presence

More information

European SME Export Report - FRANCE Export / import trends and behaviours of SMEs in France

European SME Export Report - FRANCE Export / import trends and behaviours of SMEs in France SOUS EMBARGO JUSQU AU 8 JUILLET A 8H00 European SME Export Report - FRANCE Export / import trends and behaviours of SMEs in France July 2015 European SME Export Report Small and medium-sized enterprises

More information

MSc in Strategic Marketing Projects. An opportunity to innovate the Cranfield project. Applying learning to real business issues

MSc in Strategic Marketing Projects. An opportunity to innovate the Cranfield project. Applying learning to real business issues An opportunity to innovate the Cranfield project Applying learning to real business issues At Cranfield School of Management we believe that great marketing can drive extraordinary business performance.

More information

Enterprising Engaging Influential International

Enterprising Engaging Influential International Welcome to Strathclyde Business School Enterprising Engaging Influential International Professor Susan Hart, Executive Dean, Strathclyde Business School SBS structure today Academic departments and specialist

More information

A June 2015 The Economic Pulse

A June 2015 The Economic Pulse Global @dvisor The Economic Pulse of the World Citizens in 24 Countries Assess the Current State of their Country s Economy for a Total Global Perspective The Economic Pulse These are the findings of the

More information

Making Leaders Successful Every Day

Making Leaders Successful Every Day Making Leaders Successful Every Day Succeeding In Global ecommerce Forrester Research Benjamin Ensor Research Director, ebusiness & Channel Strategy March 13, 2013 For internal use only Agenda What s the

More information

Sponsor of the study: Holistic Customer Experience in the Digital Age

Sponsor of the study: Holistic Customer Experience in the Digital Age Sponsor of the study: Holistic Customer Experience in the Digital Age A Trend Study for Germany, France and the UK PAC 2015 Core findings 1 Everybody talks about digitization but few companies have a profound

More information

Enterprise Performance Management: The Japanese State of the Art

Enterprise Performance Management: The Japanese State of the Art Enterprise Performance Management: The Japanese State of the Art Professor Takashi Shimizu Graduate School of Accountancy, Waseda University, Japan Professor Andy Neely and Dr Bassil Yaghi Cranfield School

More information

The Customer Journey of International students in the UK

The Customer Journey of International students in the UK The Customer Journey of International students in the UK Summary of research among new IHE students in the UK prepared for The British Council, the GREAT Britain campaign and participating HEIs Objectives

More information

Executive MBA Incoming Students 2013

Executive MBA Incoming Students 2013 Executive MBA Incoming Students 2013 Talent and Diversity Snapshot Nationalities Students of 59 different nationalities Cameroon China Mexico Norway Switzerland France Georgia Mali Finland Australia U.S.

More information

Fortresses and footholds Emerging market growth strategies, practices and outlook

Fortresses and footholds Emerging market growth strategies, practices and outlook Fortresses and footholds Emerging market growth strategies, practices and outlook 2 Contents Executive summary 2 Continued rise of emerging markets 4 Emerging markets a priority 5 Geographic hot spots

More information

global ENTERPRISE SURVEY REPORT 2011 asia-pacific

global ENTERPRISE SURVEY REPORT 2011 asia-pacific global ENTERPRISE SURVEY REPORT 2011 asia-pacific A UNIQUE AnnuAL insight into the competitiveness of ASIA-PAcific businesses And developments in GLOBALisAtion business with confidence icaew.com/smeresearch

More information

Dealing with disruption 16th Annual Global CEO Survey Key findings in the retail and consumer goods industry

Dealing with disruption 16th Annual Global CEO Survey Key findings in the retail and consumer goods industry www.pwc.com/ceosurvey Dealing with disruption 16th Annual Global CEO Survey Key findings in the retail and consumer goods industry Welcome Far-reaching changes are taking place, and they re taking place

More information

Management magnified Sustainability and corporate growth. A report from the Economist Intelligence Unit Sponsored by SAS

Management magnified Sustainability and corporate growth. A report from the Economist Intelligence Unit Sponsored by SAS A report from the Economist Intelligence Unit Sponsored by SAS Preface Management magnified: is the third in a series of three reports written by the Economist Intelligence Unit and sponsored by SAS. The

More information

Strategic Roadmap Development for international education in the PTE sector

Strategic Roadmap Development for international education in the PTE sector Strategic Roadmap Development for international education in the PTE sector What are Strategic Roadmaps? Strategic Roadmaps are planning tools that identify strategic goals and pathways for growth in international

More information

Performance in line; outlook for the full year remains unchanged

Performance in line; outlook for the full year remains unchanged CPPGROUP PLC 26 OCTOBER 2012 INTERIM MANAGEMENT STATEMENT Performance in line; outlook for the full year remains unchanged CPPGroup Plc ("CPP" or the "Group") today publishes its Interim Management Statement

More information

Analytical Data Sourcing and Optimization

Analytical Data Sourcing and Optimization Analytical Data Sourcing and Optimization Willy Sennott Sr. Director, Business Analytics & Research, People to People Ambassador Programs Ozgur Dogan SVP, Data Solutions Leader, Merkle Presenter Backgrounds

More information

Industry Primer. Real Estate

Industry Primer. Real Estate Industry Primer Real Estate CONTENTS Real Estate Industry Facts And Figures - Global 3 Real Estate Industry Facts And Figures - India 4 Marketing Outsourcing And its Power In Real Estate 5 Real Estate

More information

Future of HR: implications for Russia

Future of HR: implications for Russia www.pwc.ru/en/hr-consulting January 2014 Future of HR: implications for Russia How are global trends changing HR in Russia and CIS countries? Document Overview Introduction Future of HR 4 Methodology

More information

Below are the module descriptions for all modules currently taught on our BA (Hons) Accounting and Finance course.

Below are the module descriptions for all modules currently taught on our BA (Hons) Accounting and Finance course. BA (Hons) Accounting and Finance module descriptions Below are the module descriptions for all modules currently taught on our BA (Hons) Accounting and Finance course. Year One Core Modules Economics for

More information

2015 Country RepTrak The World s Most Reputable Countries

2015 Country RepTrak The World s Most Reputable Countries 2015 Country RepTrak The World s Most Reputable Countries July 2015 The World s View on Countries: An Online Study of the Reputation of 55 Countries RepTrak is a registered trademark of Reputation Institute.

More information

Bibby Financial Services Ireland. Irish Exporting Landscape Report 2012

Bibby Financial Services Ireland. Irish Exporting Landscape Report 2012 Preface So much emphasis continues to be placed on the role SMEs have been asked to play in the return to a stabilised Irish economy, with SME export in particular hoped to be a key driver for Ireland

More information

Product Marketing Services. Your Partner from Concept to Commercialisation

Product Marketing Services. Your Partner from Concept to Commercialisation Product Marketing Services Your Partner from Concept to Commercialisation Product Marketing Services NEW PRODUCT DEVELOPMENT Whether you are a budding entrepreneur with a great new idea or an established

More information

Law Firms in Transition: Marketing, Business Development and the Quest for Growth

Law Firms in Transition: Marketing, Business Development and the Quest for Growth Law Firms in Transition: Marketing, Business Development and the Quest for Growth A survey of over 100 legal marketers and business development professionals Law Firms in Transition: Marketing, Business

More information

A May 2013 The Economic Pulse

A May 2013 The Economic Pulse Global @dvisor The Economic Pulse of the World Citizens in 25 Countries Assess the Current State of their Country s Economy for a Total Global Perspective The Economic Pulse These are the findings of the

More information

Getting Back to the Top

Getting Back to the Top Getting Back to the Top An International Comparison of College Attainment Where the U.S. Stands Jim Hull, Senior Policy Analyst The Center for Public Education National School Boards Association December

More information

About The CMO Survey. Mission. Survey Operation. Sponsoring Organizations

About The CMO Survey. Mission. Survey Operation. Sponsoring Organizations About The CMO Survey Mission - To collect and disseminate the opinions of top marketers in order to predict the future of markets, track marketing excellence, and improve the value of marketing in firms

More information

A Review of the Curricula of 135 European Pre-Experience Master Degree Programmes

A Review of the Curricula of 135 European Pre-Experience Master Degree Programmes GMAC A Review of the Curricula of 135 European Pre-Experience Master Degree Programmes Rebecca Loades GMAC Research Reports RR-09-11 September 22, 2009 Adoption of the single system of degrees across Europe

More information

Global outlook: Healthcare

Global outlook: Healthcare Global outlook: Healthcare March 2014 healthcare 1 Today s presenters Ana Nicholls Managing Editor, Industry Briefing Economist Intelligence Unit Lauren Brayshaw Marketing executive Economist Intelligence

More information

GLOBAL DATA CENTER SPACE 2013

GLOBAL DATA CENTER SPACE 2013 2013 CENSUS REPORT: Global Data Center Space 2013 GLOBAL DATA CENTER SPACE 2013 Top 3 data center markets account for almost half of all global data center space. In spite of a slowdown in the amount of

More information

Small Business cloud services: the multi billion dollar opportunity for telcos

Small Business cloud services: the multi billion dollar opportunity for telcos Small Business cloud services: the multi billion dollar opportunity for telcos 03 Redefining Digital Banking for SMBs Contents Foreword 03 Foreword 04 Executive Summary 05 Research findings 10 Top-level

More information

About The CMO Survey. Mission. Survey Operation. Sponsoring Organizations

About The CMO Survey. Mission. Survey Operation. Sponsoring Organizations About The CMO Survey Mission - To collect and disseminate the opinions of top marketers in order to predict the future of markets, track marketing excellence, and improve the value of marketing in firms

More information

Recognize the Importance of Digital Marketing

Recognize the Importance of Digital Marketing Recognize the Importance of Digital Marketing Laura McLellan, Lead Author Laura McLellan, Laura McLellan serves CMOs and other marketing executives, sharing how digital strategies are being integrated

More information

EUROPEAN. Geographic Trend Report for GMAT Examinees

EUROPEAN. Geographic Trend Report for GMAT Examinees 2011 EUROPEAN Geographic Trend Report for GMAT Examinees EUROPEAN Geographic Trend Report for GMAT Examinees The European Geographic Trend Report for GMAT Examinees identifies mobility trends among GMAT

More information

Service Strategy Maturity: A Model for Business Performance

Service Strategy Maturity: A Model for Business Performance Service Strategy Maturity: A Model for Business Performance A White Paper Written by callcentres.net Commissioned by IBM Published: June 2011 Contents 1. Introduction... 1 2. Executive Summary... 2 3.

More information

Outsourcing: driving efficiency and growth. Grant Thornton International Business Report 2014

Outsourcing: driving efficiency and growth. Grant Thornton International Business Report 2014 Outsourcing: driving efficiency and growth Grant Thornton International Business Report 2014 Outsourcing trends Contents Introduction Outsourcing today Drivers Obstacles Encouraging outsourcing This report

More information

INTERNATIONAL PROGRAMME FOR BUSINESS MANAGEMENT OF PROJECTS

INTERNATIONAL PROGRAMME FOR BUSINESS MANAGEMENT OF PROJECTS INTERNATIONAL PROGRAMME FOR BUSINESS MANAGEMENT OF PROJECTS INTERNATIONAL PROGRAMME FOR BUSINESS MANAGEMENT OF PROJECTS Overview Paying particular and specific attention to the interface between business

More information

INSIDE ENTERPRISE SEO: SEO SURVEY BENCHMARKS FOR LARGE COMPANIES How Enterprise Companies Manage, Scale, and Value SEO

INSIDE ENTERPRISE SEO: SEO SURVEY BENCHMARKS FOR LARGE COMPANIES How Enterprise Companies Manage, Scale, and Value SEO INSIDE ENTERPRISE SEO: SEO SURVEY BENCHMARKS FOR LARGE COMPANIES How Enterprise Companies Manage, Scale, and Value SEO Ascend2 Research Conducted in Partnership with Conductor Inside Enterprise SEO: SEO

More information

European SME Export Report. Export / import trends and behaviours of SMEs in Europe

European SME Export Report. Export / import trends and behaviours of SMEs in Europe European SME Export Report Export / import trends and behaviours of SMEs in Europe July 2015 < 2 > Introduction Small and medium-sized enterprises (SMEs) play a fundamentally important role in Europe's

More information

Exploring the Impact of Geographic Context On Business Processes. Research Report Executive Summary

Exploring the Impact of Geographic Context On Business Processes. Research Report Executive Summary Business Trends in Location Analytics Exploring the Impact of Geographic Context On Business Processes Research Report Executive Summary Copyright Ventana Research 2013 Do Not Redistribute Without Permission

More information

The 2013 2014 UK Reputation Dividend Study

The 2013 2014 UK Reputation Dividend Study The 2013 2014 UK Reputation Dividend Study 2014 Reputation Dividend Headlines and Highlights Corporate reputations delivering more shareholder value to UK companies than at any time since 2007 Combined

More information

MMTT 2012. A Survey of UK Media Management Trends and Tools

MMTT 2012. A Survey of UK Media Management Trends and Tools MMTT 2012 A Survey of UK Media Management Trends and Tools 2 The Headlines The outlook for the UK Media Industry is positive Innovation will be the key to success in 2013 Media strategy is being hampered

More information

RC GROUP. Corporate Overview

RC GROUP. Corporate Overview RC GROUP Corporate Overview VISION & MISSION We, at RC Group aim to become the preferred Partner for Innovative, Customer driven, Value adding IT based business solutions and services in local and international

More information

BEPS Action 13: Transfer Pricing Documentation and Country-by-Country Reporting

BEPS Action 13: Transfer Pricing Documentation and Country-by-Country Reporting United Kingdom BEPS Action 13: Transfer Pricing Documentation and Country-by-Country Reporting On 16 September 2014, ahead of the G20 Finance Ministers meeting on 20-21 September, the OECD published seven

More information

RECRUITING INTERNATIONAL STUDENTS

RECRUITING INTERNATIONAL STUDENTS YOUTH MARKETING AGENCY RECRUITING INTERNATIONAL STUDENTS We provide global recruitment solutions for Pre University, Bachelors, Masters, MBA, Study Abroad students STUDENT MARKETING STUDENT ENQUIRIES INTERNATIONAL

More information

The Implications of Marketing Trends

The Implications of Marketing Trends The Implications of Marketing Trends Advertising in Canada plays a significant role in the Canadian economy with expenditures expecting to grow to more than $23.3 billion by 211. Advertising Expenditures

More information

The Rising Opportunity for CMO-CIO Collaboration in the Pharmaceutical Industry

The Rising Opportunity for CMO-CIO Collaboration in the Pharmaceutical Industry Accenture Life Sciences Rethink Reshape Restructure for better patient outcomes The Rising Opportunity for CMO-CIO Collaboration in the Pharmaceutical Industry Demographics Life Sciences Pharma/Biotech:

More information

THE CUSTOMER EXPERIENCE

THE CUSTOMER EXPERIENCE THE CUSTOMER EXPERIENCE PRIORITY ONE FOR CMOs IN ASSOCIATION WITH: CONTENTS Foreword...2 Introduction...3 Customer experience is the #1 priority for marketing executives... 4 Driving Growth Strategy...7

More information

Customer Experience Management Executive Summary

Customer Experience Management Executive Summary Customer Experience Management Executive Summary Global Customer Experience Management Survey 2013 Research Paper The Rise of the Digital Experience Beyond Philosophy Who is Beyond Philosophy? Beyond Philosophy

More information

Outsourcing EntEring a new phase R. Nagesh.

Outsourcing EntEring a new phase R. Nagesh. 26 Entering a Outsourcing new phase The Indian outsourcing sector continues to expand at a steady pace as Indian ITeS players seek out new geographies, besides acquiring international firms. A report by

More information

Interview: Professor Adrian Payne. Handbook of CRM: Achieving Excellence in Customer Management.

Interview: Professor Adrian Payne. Handbook of CRM: Achieving Excellence in Customer Management. Interview: Handbook of CRM: Achieving Excellence in Customer Management. Hello, this is Steve Macaulay from Cranfield School of Management. I am here today to discuss with his book Handbook of CRM: Achieving

More information

A9. What is the total number of employees worldwide including Denmark by headcount?

A9. What is the total number of employees worldwide including Denmark by headcount? SURVEY OF EMPLOYMENT PRACTICES OF MULTINATIONAL COMPANIES OPERATING IN DENMARK Home-based English version Please select a language: SECTION A: INTRODUCTION English... 1 Danish... 2 First page: EMPLOYMENT

More information

Global Champions. Conducted by. In partnership with:

Global Champions. Conducted by. In partnership with: Global Champions Study Conducted by In partnership with: Table of Contents Introduction...3 Executive summary...4 Online businesses lead the way in international sales...6 Online businesses go global faster...7

More information

Driving greater loyalty in Europe. What consumers want and where brands are failing to deliver

Driving greater loyalty in Europe. What consumers want and where brands are failing to deliver Driving greater loyalty in Europe What consumers want and where brands are failing to deliver Research commissioned with consumers in France, Germany and Switzerland Executive summary Fast-changing technology,

More information

www.pwc.co.uk/economics The World in 2050 The accelerating shift of global economic power: challenges and opportunities January 2011

www.pwc.co.uk/economics The World in 2050 The accelerating shift of global economic power: challenges and opportunities January 2011 www.pwc.co.uk/economics The World in 2050 The accelerating shift of global economic power: challenges and opportunities January 2011 Table of Contents Summary 3 1. Introduction 4 2. Approach 5 PPPs vs.

More information

EXECUTIVE SUMMARY 3 INTRODUCTION 4. Drivers of international higher education 4 Report structure 4 METHODOLOGY 6

EXECUTIVE SUMMARY 3 INTRODUCTION 4. Drivers of international higher education 4 Report structure 4 METHODOLOGY 6 Education Intelligence Postgraduate student mobility trends to 2024 October 2014 Contents EXECUTIVE SUMMARY 3 INTRODUCTION 4 Drivers of international higher education 4 Report structure 4 METHODOLOGY 6

More information

Outsourcing: driving efficiency. and growth. Grant Thornton International Business Report 2014

Outsourcing: driving efficiency. and growth. Grant Thornton International Business Report 2014 Outsourcing: driving efficiency and growth Grant Thornton International Business Report 2014 Outsourcing: driving efficiency and growth Contents Introduction Outsourcing today Drivers Encouraging outsourcing

More information

An Economist s View of Global Trade Flows

An Economist s View of Global Trade Flows Dr. Rebecca Harding CEO rh@equant-analytics.com Dr. Rebecca Harding CEO rh@equant- analytics.com An Economist s View of Global Trade Flows TXF, Trade and Treasury, Frankfurt, 12-13 November 2015 Trade

More information

GE Global Innovation Barometer

GE Global Innovation Barometer GE Global Innovation Barometer 2013 Results Focus Poland 1 Copyright 2012 Daniel J Edelman Inc. GE global innovation barometer methodology Now in its third edition and spanning across 25 countries, the

More information

UK ICT Outsourcing Service Provider Performance and Satisfaction (SPPS) Study: 2013

UK ICT Outsourcing Service Provider Performance and Satisfaction (SPPS) Study: 2013 A STUDY BY KPMG UK ICT Outsourcing Service Provider Performance and Satisfaction (SPPS) Study: 2013 A study of the UK Information and Communication Technology (ICT) Outsourcing Market and its Service Providers

More information

BIG DATA MARKETING ANALYTICS

BIG DATA MARKETING ANALYTICS BIG DATA MARKETING ANALYTICS Transforming knowledge into action OVERVIEW Marketing practice will be defined by an emerging, data-rich environment that will revolutionise all that we do: segmentation, targeting,

More information

TAGES NETWORK MAP CHART 1. TAGES NETWORK IN TURKEY BY INSTITUTION TYPES. Research Institutions 4% Public Institutions 5% Universities 6% Press

TAGES NETWORK MAP CHART 1. TAGES NETWORK IN TURKEY BY INSTITUTION TYPES. Research Institutions 4% Public Institutions 5% Universities 6% Press TAGES NETWORK MAP TAGES is founded in 1996 by determining its company vision as becoming one of the leading international technology transfer companies by producing and disseminating innovative knowledge

More information

Bibby Financial Services Ireland. Irish Exporting Landscape Report 2013

Bibby Financial Services Ireland. Irish Exporting Landscape Report 2013 Preface For the third consecutive year Bibby Financial Services has sought to examine attitudes among Irish businesses across a range of issues related to potential and on-going export activities. Our

More information

Australia s position in global and bilateral foreign direct investment

Australia s position in global and bilateral foreign direct investment Australia s position in global and bilateral foreign direct investment At the end of 213, Australia was the destination for US$592 billion of global inwards foreign direct investment (FDI), representing

More information

A March 2016 The Economic Pulse

A March 2016 The Economic Pulse Global @dvisor The Economic Pulse of the World Citizens in 25 Countries Assess the Current State of their Country s Economy for a Total Global Perspective The Economic Pulse These are the findings of the

More information

Trends in International Education

Trends in International Education Trends in International Education 1 Presentation Objectives 1. International landscape the competitive environment for recruitment of international students 2. Key statistics 3. Key trends 4. Observations/Conclusions

More information

GE Global Innovation Barometer

GE Global Innovation Barometer GE Global Innovation Barometer 2013 Results Focus Turkey 1 Copyright 2012 Daniel J Edelman Inc. GE global innovation barometer methodology Now in its third edition and spanning across 25 countries, the

More information

Championing the region since 1815. NECC International Trade

Championing the region since 1815. NECC International Trade Championing the region since 1815 NECC International Trade Imports Customs Obligations Payment Methods Incoterms 2010 Documentation Export Control VAT Issues Origin North East Chamber of Commerce has supported

More information

Enterprise Performance Management: The U.S.A. State of the Art

Enterprise Performance Management: The U.S.A. State of the Art Enterprise Performance Management: The U.S.A. State of the Art Dr Bassil Yaghi and Professor Andy Neely Cranfield School of Management Centre for Business Performance Professor J. Richard Dietrich Fisher

More information

Luxury Brands & Management

Luxury Brands & Management Luxury Brands & Management Bachelor IBMS Luxury Goods Bachelor IBMS Sonsbeek School Of Management Sonsbeek School of Management is a private educational institution that offers a number of unique programs

More information

MULTICHANNEL MARKETING

MULTICHANNEL MARKETING REPORT Report Multichannel Marketing MULTICHANNEL MARKETING A Study Highlighting Current Approaches and Investment, Opportunities and Key Challenges 1 2 Introduction 4 Key findings 6 Conclusion 19 3 INTRODUCTION

More information

8 www.efmd.org/globalfocus

8 www.efmd.org/globalfocus 8 www.efmd.org/globalfocus Business schools have been among the most successful higher education institutions of the last 50 years. Yet now they face many serious challenges that, as Michael Osbaldeston

More information

STATE OF B2B MARKETING METRICS AND ANALYTICS 2015

STATE OF B2B MARKETING METRICS AND ANALYTICS 2015 STATE OF B2B MARKETING METRICS AND ANALYTICS 2015 Research Report - Feb 2015 WHO WE SPOKE TO To understand the state of metrics & analytics in B2B marketing today, we spoke to directors and senior executives

More information

BSc Money, Banking and Finance

BSc Money, Banking and Finance BSc Be a bright light in the Big City: our programme combines the analytical rigour of an economics degree with practical focus on banking, accounting, law and finance. Create impact. Birmingham Business

More information

INFORMATION GENERATION

INFORMATION GENERATION INFORMATION GENERATION VANSON BOURNE RESEARCH FINDINGS 1 RESEARCH METHODOLOGY VANSON BOURNE QUALITATIVE: ENGAGED 40+ EXPERTS & ACADEMICS E X P E R T S 40+ influential global decision-makers, experts and

More information

Capture Share Report Global salesforce.com Systems Integration and Services Providers

Capture Share Report Global salesforce.com Systems Integration and Services Providers Capture Share Report Global salesforce.com Systems Integration and Services Providers September, 2014 Phil Hassey CEO capioit Capture Share Report Global salesforce.com Systems Integration and Services

More information

EXECUTIVE OFFICE OF THE PRESIDENT COUNCIL OF ECONOMIC ADVISERS U.S. INBOUND FOREIGN DIRECT INVESTMENT

EXECUTIVE OFFICE OF THE PRESIDENT COUNCIL OF ECONOMIC ADVISERS U.S. INBOUND FOREIGN DIRECT INVESTMENT EXECUTIVE OFFICE OF THE PRESIDENT COUNCIL OF ECONOMIC ADVISERS U.S. INBOUND FOREIGN DIRECT INVESTMENT JUNE 211 EXECUTIVE SUMMARY The United States welcomes the investment and the jobs supported by the

More information

Sales Effectiveness A study of international sales force performance

Sales Effectiveness A study of international sales force performance productivity report Sales Effectiveness A study of international sales force performance www.alexanderproudfoot.com productivity report: sales effectiveness A foreword on selling No company strategy, however

More information

LOGISTICS PERFORMANCE INDEX CONNECTING TO COMPETE 2012

LOGISTICS PERFORMANCE INDEX CONNECTING TO COMPETE 2012 WORLD BANK GROUP LOGISTICS PERFORMANCE INDEX CONNECTING TO COMPETE 2012 Jean-François ARVIS INTERNATIONAL TRADE DEPARTMENT ISEL November 14 2012 Douane How does the World Bank help? Advise governments

More information

Market Commentary PBX/UC Call Control Q2 2015

Market Commentary PBX/UC Call Control Q2 2015 Market Commentary PBX/UC Call Control Q2 2015 September 2015 Press Release MEA Only Bright Spot for Falling Global PBX/Call Control Market The latest figures released by MZA have shown that PBX/Call Control

More information

Wither the Global Talent Pool?

Wither the Global Talent Pool? Wither the Global Talent Pool? The U.S. Remains Competitive But Lacks a Strategic Approach European Component of Internationalization Strategies in North American Universities Balance - Coimbra Group Seminar-

More information

Brand metrics: Gauging and linking brands with business performance

Brand metrics: Gauging and linking brands with business performance Brand metrics: Gauging and linking brands with business performance Received (in revised form): rd February, 00 TIM MUNOZ is a managing partner of Prophet (www.prophet.com), a management consulting firm

More information

Tracking Healthcare as a Priority Issue (Spring 2014)

Tracking Healthcare as a Priority Issue (Spring 2014) Tracking Healthcare as a Priority Issue (Spring ) A Twenty-Four Country Comparison and Drill-Down into Canada, US, UK, Australia and France Visit www.ipsos.com for information about all of our products

More information

Investec India Digital Media & E-Commerce Building momentum in a rapidly evolving market

Investec India Digital Media & E-Commerce Building momentum in a rapidly evolving market Investec India Digital Media & E-Commerce Building momentum in a rapidly evolving market Why India? Demographic Headwinds all point towards colossal growth By 2030, India will be the 3 rd largest economy

More information

Table of Contents. 2010 Brightcove, Inc. and TubeMogul, Inc Page 2

Table of Contents. 2010 Brightcove, Inc. and TubeMogul, Inc Page 2 Table of Contents Table of Contents... 2 Background... 3 Methodology... 3 Key Findings... 4 Platform Usage... 6 Video Stream Trend Data... 6 Player Loads Q1 2010... 8 Video Uploads Q1 2010... 10 Engagement,

More information

The Zendesk Benchmark Q2 2013

The Zendesk Benchmark Q2 2013 The Zendesk Benchmark Q IN FOCUS: CUSTOMER SELF-SERVICE zendesk.com The Zendesk Benchmark Q/ Table of Contents Global Customer Satisfaction Summary Page Background on Zendesk Benckmark Customer Satisfaction

More information

A January 2011 Economic Pulse

A January 2011 Economic Pulse The of the World Citizens in 24 Countries Assess the Current State of their Country s Economy for a Total Global Perspective Methodology These are the findings of the Wave 16 (G@16), an Ipsos survey conducted

More information

International Education Export Sector: Cover Paper

International Education Export Sector: Cover Paper OFFICE OF THE MINSTER FOR TERTIARY EDUCATION, SKILLS AND EMPLOYMENT OFFICE OF THE MINSTER OF IMMIGRATION The Chair Cabinet Economic Growth and Infrastructure Committee International Education Export Sector:

More information

GE Global Innovation Barometer

GE Global Innovation Barometer GE Global Innovation Barometer 2013 Results Focus Sweden 1 Copyright 2012 Daniel J Edelman Inc. GE global innovation barometer methodology Now in its third edition and spanning across 25 countries, the

More information

Next generation insurance - insights into the behaviour and beliefs of the European consumer

Next generation insurance - insights into the behaviour and beliefs of the European consumer Next generation insurance - insights into the behaviour and beliefs of the European consumer Dr John Schoonbee, Chief Medical Officer, EMEA, Swiss Re IAA Colloquium 2015, Oslo, Norway, 7-10th June 2015

More information

and PhD levels as well as executive and other post experience programmes

and PhD levels as well as executive and other post experience programmes INTRODUCING CBS Copenhagen Business School Copenhagen Business School (CBS) was established in 1917 and became integrated as an institution of higher education in the Danish education system in 1965. Today

More information

The DTU PhD programme: Results from a survey among PhD graduates and recruiters. Technical University of Denmark. Report.

The DTU PhD programme: Results from a survey among PhD graduates and recruiters. Technical University of Denmark. Report. The DTU PhD programme: Results from a survey among PhD graduates and recruiters Technical University of Denmark Report October 2015 AARHUS COPENHAGEN HAMBURG LONDON MALMÖ NUUK OSLO SAIGON STAVANGER VIENNA

More information