CLOUD COMPUTING & DIGITAL CUSTOMER EXPERIENCE. Nicola Previati Territory Manager Italy

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1 CLOUD COMPUTING & DIGITAL CUSTOMER EXPERIENCE Nicola Previati Territory Manager Italy

2 8 th Birthday Launched on March 14th, 2006

3 STARTUPS ON AWS

4 ENTERPRISES ON AWS

5

6 Hotels Music Magazines Storage

7

8 150,000 people are hosted on any given night

9 Total Number of Guests 15M 12M 9M 6M 3M January Million Sep 2008 Mar 2009 Sep 2009 Mar 2010 Sep 2010 Mar 2011 Sep 2011 Mar 2012 Sep 2012 Mar 2013 Sep 2013 Mar 2014 Jun 2014

10 Total Number of Guests Up By Over 10 Million In One Year 15M 12M June Million 9M 6M 3M Sep 2008 Mar 2009 Sep 2009 Mar 2010 Sep 2010 Mar 2011 Sep 2011 Mar 2012 Sep 2012 Mar 2013 Sep 2013 Mar 2014 Jun 2014

11 Total Number of EC2 instances 1,400 1,300 1,

12 WHY AWS?

13 We have a 5 person operations team. AWS allows us to devote our resources and mindshare to the core business.

14 7 million lyrics in 50 languages

15

16 Started as Disc Rental

17 Radio for Self-publishers

18

19

20 Three Steps to Agility #1 Experiment continuously

21 Three Steps to Agility #1 #2 Experiment continuously Measure relentlessly

22 Three Steps to Agility #1 #2 #3 Experiment continuously Measure relentlessly Learn

23 REMOVE WASTE Waste is anything that does not lead to direct value for the customer

24 30% 70% ON-PREMISES INFRASTRUCTURE Your Business Managing All of the Undifferentiated Heavy Lifting

25 30% 70% ON-PREMISES INFRASTRUCTURE Your Business Managing All of the Undifferentiated Heavy Lifting AWS CLOUD-BASED INFRASTRUCTURE More time and resources to focus on your business Configuring cloud assets 70% 30%

26 If you want to increase innovation, you have to lower the cost of failure. Joi Ito Director, MIT Media Lab

27 What sets AWS apart from other providers?

28 What sets AWS apart from other providers? Breadth and Depth of Services

29 Foundation Services Compute Storage Security & Access Networking & Content Delivery Infrastructure Regions Availability Zones Edge POPs

30 Databases Relational Platform Services NoSQL Columnar Caching Foundation Services Compute Storage Security & Access Networking & Content Delivery Infrastructure Regions Availability Zones Edge POPs

31 Databases Analytics Relational Hadoop Platform Services NoSQL Real time Columnar Caching Data warehouse Foundation Services Compute Storage Security & Access Networking & Content Delivery Infrastructure Regions Availability Zones Edge POPs

32 Databases Analytics App Services Platform Services Relational NoSQL Hadoop Real time Queuing Orchestration App streaming Columnar Transcoding Caching Data warehouse Search Foundation Services Compute Storage Security & Access Networking & Content Delivery Infrastructure Regions Availability Zones Edge POPs

33 Databases Analytics App Services Deployment & Management Platform Services Relational NoSQL Hadoop Real time Queuing Orchestration App streaming Containers Dev/ops Columnar Transcoding Caching Data warehouse Search Templates Foundation Services Compute Storage Security & Access Networking & Content Delivery Infrastructure Regions Availability Zones Edge POPs

34 Databases Analytics App Services Deployment & Management Mobile & Devices Platform Services Relational NoSQL Hadoop Real time Queuing Orchestration App streaming Containers Dev/ops Identity Sync Columnar Transcoding Analytics Caching Data warehouse Search Templates Notifications Foundation Services Compute Storage Security & Access Networking & Content Delivery Infrastructure Regions Availability Zones Edge POPs

35 Applications Virtual Desktops Collaboration and Sharing Databases Analytics App Services Deployment & Management Mobile & Devices Relational Hadoop Queuing Containers Identity Platform Services NoSQL Columnar Caching Real-time Data warehouse Data Workflows Orchestration App streaming Transcoding Search Dev/ops Tools Resource Templates Usage Tracking Monitoring and Logs Sync Mobile Analytics Notifications Foundation Services Compute (VMs, Auto-scaling and Load Balancing) Storage (Object, Block and Archive) Security & Access Control Networking Infrastructure Regions Availability Zones CDN Points of Presence

36 What sets AWS apart from other providers? Breadth and Depth of Services

37 What sets AWS apart from other providers? Breadth and Depth of Services Relentless Focus on Cost Reduction

38 The AWS Price Reduction Philosophy Reduced Prices More Customers Lower Infrastructure Costs More AWS Usage Economies of Scale More Infrastructure 45 PRICE REDUCTIONS SINCE 2006

39 What sets AWS apart from other providers? Breadth and Depth of Services Relentless Focus on Cost Reduction

40 What sets AWS apart from other providers? Breadth and Depth of Services Relentless Focus on Cost Reduction Customer Driven Innovation

41 Small, Two Pizza Teams Small, autonomous teams Roadmap ownership Decoupled launch schedules Get Core Functionality in the Hands of Customers, Quickly Operational stability High scale Limited initial feature set Iterate Based on Customer Feedback

42 A RAPID PACE OF INNOVATION +280 Amazon Elastic Transcoder AWS OpsWorks AWS Storage Gateway Amazon CloudHSM +24 Amazon EBS Amazon CloudFront +48 Elastic Load Balancing Auto Scaling Amazon VPC Amazon RDS +61 Amazon SNS AWS Identity & Access Management Amazon Route Amazon SES AWS Elastic Beanstalk AWS CloudFormation Amazon ElastiCache AWS Direct Connect GovCloud Amazon Dynamo DB Amazon CloudSearch Amazon SWF Amazon Glacier Amazon Redshift AWS Data Pipeline Amazon AppStream Amazon CloudTrail Amazon WorkSpaces Amazon Kinesis Amazon Cognito Amazon Mobile Analytics Amazon Zocalo *as of Oct 1, 2014

43 + = EPIC COLLABORATION

44 Amazon Web Services: il Cloud per il mondo Enterprise. Milano 14 Ottobre

45 THANK YOU! Nicola Previati Territory Manager Italy

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