Cloud Based Asset Management Case Study

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1 Cloud Based Asset Management Case Study Presenter: Henry Popplewell, SVP and GM, SkyBitz Kate Gardner, Director of Information Technology, Taylor Truck Line, Inc.

2 Presenters Henry Popplewell, Senior Vice President & General Manager, SkyBitz, Inc. Kate Gardner Director of Information Technology Taylor Truck Line, Inc.

3 Agenda About SkyBitz Supply Chain Trends The Case for Cloud Based Asset Management Case Study with Taylor Truck Line Q&A

4 About SkyBitz Based outside of Washington, D.C., SkyBitz is the leading remote asset tracking and information management service provider. INCREASE TRAILER UTILIZATION, PREVENT THEFT, & OPTIMIZE SUPPLY CHAINS. We specialize in real time decision making tools for customers with unpowered assets such as trailers, rail cars, shipping containers, heavy equipment, cargo and other assets. SkyBitz provides logistics operations with unparalleled total asset and cargo visibility anywhere in the world with the largest portfolio of proven solutions. Industry recognized as the innovator and the thought leader in Total Asset Visibility; recipient of many awards

5 Current State of The Supply Chain With globalization of the supply chain, the movement of goods across the entire chain of custody is becoming complex and more vulnerable Making it difficult to have control and total visibility of the freight The global supply chain is about BOTH the movement of goods and the movement of information Many modes of transportation which are shifting: rail, marine, truck, resulting in several loading, unloading, trans shipment events Logistics Control Intermodal Raw Material Manufacturing Site 1 Raw copper is put on a pallet and sent via truck to a manufacturing site Copper is manufactured into coiled copper wire Company Headquarters International Maritime Ports Electronic goods put on an intermodal container and moved to international maritime port Intermodal Rail Warehouse Retailer Owned Road Distribution Center Trailer sent via long haul truck to retailer s regional distribution centers Distribution center unloads trailer onto less than truckload (LTL) trucks Store 8 Goods leave port via rail on the same intermodal container Goods arrive at transporter warehouse and are loaded onto trailer Finished product is distributed via LTL trucks to various retail stores

6 Enterprises Want to Drive More Efficiencies Enterprises have been focused on increasing people/labor productivity over the last several decades Increasing asset/machine utilization are/will be the focus of enterprises for the next several decades The number of hand held mobile devices in use are at 95% of 7 billion world population Security is another factor. for wanting total asset visibility

7 Trailer tracking solution results in 15 20% efficiency in asset utilization Annual Savings by Category of ROI: $27.3 Million Total Savings over 5 Years (Cumulative ROI of 686% per $ Invested) $9.0M 614% 675% 686% 700% 600% $7.0M 492% $6.0M $5.8M $5.8M $5.8M $5.8M $5.0M $4.0M $3.0M 400% $4.1M $3.4M $3.4M $3.5M $3.5M $1.9M $1.8M 300% 200% $2.0M $1.0M 500% $2.0M $2.0M $2.0M $1.9M 100% 0% $.0M Year 1 Operating Expense Year 2 Capital Expense Year 3 Year 4 Revenue Source: CSMG 2008 Survey of Trucking Companies who have adopted SkyBitz s trailer tracking solution Security Year 5 Cumulative ROI % ROI % Annual Savings Achieved $8.0M 655%

8 What does Cloud / SaaS Mean? Presenter: Henry Popplewell

9 Benefits from Cloud Computing Infographic by BluZEBRA Technologies Emerging technology platforms are accelerating the maturation of transportation and logistics solutions by integrating partners and aggregating data. With more partners integrated on a single platform and more data streaming across the network, individual users benefit by having access to more robust and accurate information.

10 Convergence of Technologies Local Area and Wide Area Telematics SaaS Applications Communication Satellite GPS Satellite Web-hosted InSight asset management system Internet Internet Celluar Network Network Operations Center Satellite Network ERP Application server Wide Area RFID Internet Internet Handheld RFID Reader Internet Fleet enterprise management system Intrusion Detection Tracking, Cargo & Data Applications High End Assets Yard Management

11 How Does Cloud based SaaS Asset Management Technology Work? GPS Satellite Constellation Ubiquitous coverage anywhere in the world with two way communication Communications (Satellite/ Celluar) No software to download. Mapping Geocoding Routing Mileage Robust reports. Access anywhere, anytime. SkyBitz Network Operations Center Flexible hardware can be mounted on almost any type of asset (dry van, flatbed, container) Position calculated remotely, reducing power consumption of the asset tag SkyBitz InSight Web Portal

12 Cloud based solutions provide immediate decision making tools In Transit Visibility of Trailers & Intermodal Containers Fleet Dispatch Optimization & Improved Trailer Utilization Safety & Security to Prevent Trailer & Cargo Theft Accurate & robust arrival, load, unload status Remote Monitoring & Control Presenter: Henry Popplewell

13 Cloud Based Solutions The Key to Total Asset Management Ultimately total visibility will be achieved at the platform level whereby Cloud based ERP software manages and connects all the disparate components of asset visibility and security Because partners are all in the same environment, visibility is that much greater. Real time communication is enhanced, every party knows what is happening and why Visibility extends to data that enables more accurate and robust performance metrics Marketplace demand is pointing towards this integration, separating the choice of tracking technologies and communications networks from actionable decision making information and tools

14 Taylor Truck Line Case Study: Maximizing Trailer Utilization with Complete Integrated Visibility Presenter: Kate Gardner

15 ALK + TMW Systems + SkyBitz = Best of Both Worlds One set of data in the cloud makes it easy for SkyBitz to provide the same real time data Integrated into Taylor Truck Line s dispatch system to improve day to day operations Accessible via SkyBitz InSight cloud application for: Additional analytics for managers to improve their fleet performance Disaster operations Presenter: Kate Gardner

16 Taylor Truck Line Case Study Need: A reliable, real time trailer tracking and information management system to provide the location of all their trailers, including those that were stolen and/or lost. A Cloud based solution to maximize efficiencies as well as provide additional services to customers. Solutions: Since deploying trailer tracking technology, fleet managers now have access to the exact location and status of every trailer within the fleet at any time. Managers can perform basic scheduled reports, page trailers when necessary, perform yard checks from their desks, and when they suspect theft, put a trailer into panic mode. Taylor Truck Line also utilizes TMW Systems TMWSuite to manage dispatching operations. Results of Integrated Information: Taylor Truck Line now benefits from SkyBitz trailer information integrated into TMW Systems TMWSuite. Now users can look at one system to view SkyBitz reported location and movement status for each trailer. Presenter: Kate Gardner

17 Load Planning & Dispatching Before Integration TMW SkyBitz TMW SkyBitz OR Dispatcher Dispatcher 1 Dispatcher 2 After Integration TMW + SkyBitz Dispatcher Presenter: Kate Gardner

18 Check Call & Idle Asset Report Customizable, instant access Before Integration TMW Customer calls to ask where is their load? SkyBitz Customer service puts customer on hold. Logs into 2 systems to look up status Customer waits several minutes. More calls come in Customer service tells customer the status After Integration TMW + SkyBitz Customer calls to ask where is their load? Customer is happy. Customer service quickly looks up status from 1 open screen and tells the customer the status. Presenter: Kate Gardner

19 Cloud: Available Anytime, Anywhere Scenario: A storm knocks out power at fleet dispatch center. Dispatchers can t dispatch any of the fleet using their TMS system operations are at a stand still. Using mobile phone, called coworker off site to log into Cloud based system (e.g. SkyBitz InSight) to locate trailers and keep operations moving Presenter: Kate Gardner

20 Integrated TMS = Enhanced Enterprise Mobility Complete Visibility to Trailer Location and Status for dispatchers and planners Trailer Check Call Data Idle Trailer search Landmark Search Trailer location and status history Trailer Idle Status easy access to idle trailer list from TMW Suite Location of the trailer Custom or Generic Landmark Trailer Motion Status Trailer Loaded or Empty, Door Open or Close via Additional Sensor Data Automated yard checks Cargo Status Loaded/Unloaded Trailers Trailer Theft Recovery set Panic mode from TMW Suite Landmark Synchronization Trailer yards Shipper / Consignee locations Distribution Centers Other Custom Landmarks

21 Thank You Henry Popplewell

Connected Unpowered Assets: Technology and Market Trends. Dr. Homaira Akbari President, SkyBitz, Inc. May 15 2012

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