Online overview in Italy: Research and Panels

Size: px
Start display at page:

Download "Online overview in Italy: Research and Panels"

Transcription

1 Online overview in Italy: Research and Panels Rome March 5 th 2010

2 1. Where have w e started from 2. O n l i n e p o p u l a t i o n i n I t a l y 3. P a n e l s a n d p e r s p e c t i v e s Pag. 2 di 23

3 YEAR 2000 Internet Users (*) Population PC at home Work Home Total ,6% 39,8% (*) has connected to internet at least once in the last month ASSIRM: split of quantitative research per method 45% 24% 22% CATI Paper & Pencil CAPI Postal On-line 1% 8% Source: World Internet Users and Population Stats, Pag. March di 23

4 1. W here h ave we started from 2. O n l i n e p o p u l a t i o n i n I t a l y 3. P a n e l s a n d p e r s p e c t i v e s Pag. 4 di 23

5 Online Population in Italy Internet population trend in last 8 years PC HOME PC-HOME WITH INTERNET USERS PC HOME BROADBAND HOME HOME 3M NOV. '00 GIU. '01 NOV. '01 GIU. '02 NOV. '02 GIU. '03 NOV. '03 GIU. '04 NOV. '04 GIU. '05 NOV. '05 GIU. '06 NOV. '06 GIU. '07 NOV '07 GIU '08 NOV '08 30 Million internet users in Italy 22.9 Million users linked every month 43% on total population Broadband Reaches 88% Of internet users Source: Eurisko New Media Internet 2008/B Pag. 5 di 23

6 Online Population in Italy Access to internet combining sources HOME 80 WORK 36 HOME 80 WORK SCHOOL 7 MOBILE 8 80% of access from home and 8% from mobile devices; gap will be fast reduced in next years. TOT. HOME TOT. WORK TWO OR MORE TOT. MOBILE Source : Audiweb by Nielsen//NetRatings Active Universe Profile (Internet Applications Included), September, 2009 Pag. 6 di 23

7 Online Population in Italy Internet users: age, gender, frequency. 46% of users are female (+26% vs. 2006) ONCE A WEEK ONCE A DAY MORE THAN ONCE A DAY ONCE A MONTH idx idx 141 idx EVERY DAY +50h use a month = 102 minutes a day 52 '2-17 '18-24 '25-34 '35-49 '50-64 '65+ Male Female 55% of internet population is years old Consumption = 74 pages a day per single user Source : Audiweb by Nielsen//NetRatings, September 2009 Pag. 7 di 23

8 Online Population in Italy Internet users: area geo 30% are from urban areas 500mila inhabitants SOUTH + ISLANDS CENTRE NORTEAST NORTHWEST POP USERS A technological gap still reduces the access from south and islands < > % of users consider internet as the main source of information on products and services (+11% vs 2008) Source : Audiweb by Nielsen//NetRatings Active Universe Profile (Internet Applications Included), September, 2009 Pag. 8 di 23

9 Online Population in Italy 100% Daily internet access from Home/Work 90% 80% 70% 60% More than 60% of urers are online everyday for + 10 hrs 50% 40% 30% 20% 10% Home Work Average 0% 12.00AM 1.00AM 2.00AM 3.00AM 4.00AM 5.00AM 6.00AM 7.00AM 8.00AM 9.00AM 10.00AM 11.00AM 12.00PM 1.00PM 2.00PM 3.00PM 4.00PM 5.00PM 6.00PM 7.00PM 8.00PM 9.00PM 10.00PM 11.00PM Internet usage has become more and more daily and people tend to be always on Source : Audiweb by Nielsen//NetRatings Daily/Hourly Traffic (Internet Applications Included), September, 2009 Pag. 9 di 23

10 Online Population in Italy yo: a day in a life Chat Search info Social Site News/Interest Search info Mail Video time News E-commerce Mail Time Awake Breakfast Work / College Work / College Move Move Dinner Relaxing at home Hobby / leisure Social life Every single user has a personal program schedule, where he manage information, funny, work, friends, culture, purchases and social life. Source : Audiweb by Nielsen//NetRatings EURISKO NEW MEDIA. 2008B Pag. 10 di 23

11 Online Population in Italy 18,6 mio portals and search engines 18,3 mio on entertainment 13,1 mio travel lovers 9,8 mio fashion victims 17.5 mio social nets & blogs 17 mio readers (News/Information) 14,4 mio E-commerce 11,8 mio Business Men 6,2 mio engine passionate Source : Audiweb by Nielsen//NetRatings Standard Metrics (Internet Applications Included, Adult Sites Excluded), September, 2009 Pag. 11 di 23

12 Online Population in Italy 20,1 million users a month search for information 4,4 millions surf on bogs Italian bloggers Source: Eurisko New Media Internet 2008/B 16% users posted at least one message Source: Eurisko New Media Internet 2008/B +5,3 millions active E-commerce (26% total internet pop) Source: Eurisko New Media Internet / Netcomm 2009 lug. Source: Audiweb by Nielsen//NetRatings Standard Metrics (Internet Applications Included, Adult Sites Excluded), September, 2009 Pag. 12 di 23

13 Online Population in Italy: Google Coverage (million users a month) Search Engines GOOGLE VIRGILIO SEARCH BING - MSN YAHOO LIBERO SEARCH 20,1 mio users a month search information 19,1 4,2 2,9 2,7 2,5 Pag. 13 di 23

14 Online Population in Italy: News Coverage (million users a month) P o r t a l s VIRGILIO 11,2 YAHOO 10,5 LIBERO 9,7 MSN 6,8 LEOANARDO 5,4 TISCALI 4,2 B r o a d MEDIASET 3,4 RAI 2,5 MTV 0,7 DEEJAY 0, ,4 20,1 mio users a month search information N e w s REPUBBLICA 5,9 CORRIERE 5,1 ILSOLE24ORE 2,3 LASTAMPA 1,6 ILGIORNALE 1,2 S o c i a l FACEBOOK 12,4 LIVE MESS 10,9 YOUTUBE 9,9 MYSPACE 2,2 Pag. 14 di 23

15 Online Population in Italy: Instant Messaging 4,4 mio surf on blogs 16% post at least 1 message 34,5% users visited at least one blog in last 12 months 33% consider BLOG as reliable/believable 28% consider BLOG as interesting 13,2 million users of Instant Messaging 61% of internet users Source: Eurisko New Media Internet 2008/B 3h 44min per user a month Pag. 15 di 23

16 Online Population in Italy: Facebook 17.5 mio on social nets & blogs Source: Eurisko New Media Internet 2008/B Pag. 16 di 23

17 Online Population in Italy: Twitter 17.5 mio on social nets & blogs Source: Eurisko New Media Internet 2008/B Pag. 17 di 23

18 Online Population in Italy: Youtube 17.5 mio su social nets & blogs Fonte: Eurisko New Media Internet 2008/B Pag. 18 di 23

19 1. W here h ave we started from 2. O n l i n e p o p u l a t i o n i n I t a l y 3. P a n e l s a n d p e r s p e c t i v e s Pag. 19 di 23

20 REAL: listening the web USING THE INTERNET AS A HIGH- SPEED, LOW COST CHANNEL TO RUN SURVEYS HAS BECOME A MAINSTREAM RESEARCH TOOL IN MANY OF THE MORE MATURE RESEARCH MARKETS (*) (*) Esomar, Global Market Research 2009 Pag. 20 di 23

21 REAL: listening the web SOCIAL NETWORK communication and entertainment Quite 50% of internet navigators subscribe or use at least one Social Network PREFERRED CONTENTS OF SOCIAL NETWORK IDX vs. Internet users Music (not amateur) 157 Cinema 155 Film, movie, clip 152 Friendship 148 PR %... to share personal opinion 34% use social network to spend spare time Source: Audiweb powered by Nielsen Online (Set 2009) Eurisko New Media 2009 A Pag. 21 di 23

22 Market share Quantitative Methods I semester 2008 I semester 2009 difference CATI , ,8-39,5% Paper & Pencil , ,1-18,2% CAPI , ,9-21,6% Postal 1.299, ,6 + 9,0% On-line 8.627, ,9 + 14,8% Other quantitative 2.480, ,2 + 30,5% Base: 32 ad hoc associated ASSIRM - Values: k purchase of quantitative research per method % 39% 11% 25% 20% CATI Paper & Pencil CAPI On-line Other quantitative Pag. 22 di 23

23 Interactive Market Research Contacts Luca Ghezzi International Director Bruno Lagomarsino Local Director Headquarter Office Via Scarlatti 150, Naples - Italy Via Sebenico 13, Milan - Italy Tel Tel Fax Fax Pag. 23 di 23

WHO WHAT WHY CLIENTS CONTACTS

WHO WHAT WHY CLIENTS CONTACTS PRESENTATION FOR: Deveyes Group is an agency established in 2010 for design, development and commercialization of digital solutions. Our team consists of experts working in the field for over 15 years.

More information

COMMUNICATION MARKETS MONITORING SYSTEM

COMMUNICATION MARKETS MONITORING SYSTEM COMMUNICATION MARKETS MONITORING SYSTEM no. 3/2015 Index 1. Electronic communications 1.1 Total fixed access lines 1.2 Alternative operators fixed access lines 1.3 Broadband fixed lines 1.4 Broadband fixed

More information

REAL ESTATE TECH TRENDS

REAL ESTATE TECH TRENDS By Properties Online, Inc. 2014 Real Estate Tech Trends Properties Online, Inc. has compiled important statistical information for the real estate community. Statistical sources include the 2013 National

More information

Coaching, Social Media and New Technology

Coaching, Social Media and New Technology Coaching, Social Media and New Technology Using social media and new technology in the UK; how coaching does not always follow the trends. sports coach UK Research Briefing May 2014 Follow the Research

More information

Going Local Online. Broad Street Interactive www.broadstreetinteractive.com

Going Local Online. Broad Street Interactive www.broadstreetinteractive.com Hyper- Going Local Online How Captures Local Users through custom hyper-local ad channels: Generating value for your online media budget. Online Tops Newspapers as news source The Internet is now the most

More information

Email Me, Text Me, Facebook Me:

Email Me, Text Me, Facebook Me: American Marketing Association 2010 Symposium for the Marketing of Higher Education Email Me, Text Me, Facebook Me: Mobile and Social Communication Preferences in the Neomillennial College Search Presented

More information

Case Studies in Video Storytelling

Case Studies in Video Storytelling Strategy Production Case Studies in Video Storytelling Listen and identify top brand and priority keywords and mentions from digital sources. The goal is to create, test, target and promote owned video.

More information

De-Coding Digital Trends Ireland 2011. Job No: 18210 (1)

De-Coding Digital Trends Ireland 2011. Job No: 18210 (1) De-Coding Digital Trends Ireland 2011 Job No: 18210 (1) The Key Trends 1. The smartphone factor + 2. The impact of social media = Increasing time online Sources: 1. Primary Research survey conducted in

More information

CONSUMER CONNECTIONS IN A CONVERGING WORLD OF SCREENS

CONSUMER CONNECTIONS IN A CONVERGING WORLD OF SCREENS CONSUMER CONNECTIONS IN A CONVERGING WORLD OF SCREENS Highlights of Nielsen & Videology Research: Meet the New Media Consumer in Malaysia, 2014 Sponsored by Videology TODAY S CONSUMER IS ON A NEW MEDIA

More information

Understanding women s habits Women s forum - October 13 to 15, 2011

Understanding women s habits Women s forum - October 13 to 15, 2011 Women s State of the Media Democracy 2011 International research center into media habits and interactions Understanding women s habits Women s forum - October 13 to 15, 2011 Presentation of the State

More information

KOREA DAILY INTERACTIVE MEDIA Powered by Joins America

KOREA DAILY INTERACTIVE MEDIA Powered by Joins America KOREA DAILY INTERACTIVE MEDIA Powered by Joins America Last Updated: January 2013 PORTFOLIO Web - koreadaily.com - blog.koreadaily.com - hotdeal.koreadaily.com - joinsmsn.com Mobile - m.koreadaily.com

More information

Premium Advertising Sweden UK France Germany

Premium Advertising Sweden UK France Germany Premium Advertising Sweden UK France Germany On behalf of Widespace 05.11.2015 Content Study design Management Summary Sample Results Total Sweden UK France Germany Contact 2 Study design Study characteristics

More information

SOCIAL MEDIA CHRIS SIGFRIDS SENIOR ONLINE MARKETING MANAGER CARIE FREIMUTH VICE PRESIDENT, ASSOCIATE PUBLISHER

SOCIAL MEDIA CHRIS SIGFRIDS SENIOR ONLINE MARKETING MANAGER CARIE FREIMUTH VICE PRESIDENT, ASSOCIATE PUBLISHER SOCIAL MEDIA CHRIS SIGFRIDS SENIOR ONLINE MARKETING MANAGER CARIE FREIMUTH VICE PRESIDENT, ASSOCIATE PUBLISHER INTRODUCTIONS SOCIAL MEDIA Why? SOCIAL MEDIA We are living in the first generation where the

More information

Australia in the Digital Economy Report 2: Online Participation

Australia in the Digital Economy Report 2: Online Participation Australia s regulator for broadcasting, radiocommunications, telecommunications and online content www.acma.gov.au Australia in the Digital Economy Report 2: Online Participation Australia in the Digital

More information

STATE OF THE MEDIA: CONSUMER USAGE REPORT

STATE OF THE MEDIA: CONSUMER USAGE REPORT STATE OF THE MEDIA: CONSUMER USAGE REPORT 2011 The U.S. Media Universe DEVICE OWNERSHIP 1 (millions of people who own) MOBILE & ONLINE CONSUMERS (millions of users) At least one TV 290 Mobile phone (ages

More information

Social Media Analytics! & ORM! How Banks Can Leverage It Fully! Digital Performance on a Global Scale.

Social Media Analytics! & ORM! How Banks Can Leverage It Fully! Digital Performance on a Global Scale. Social Media Analytics! & ORM! How Banks Can Leverage It Fully! HOW CAN SOCIAL BE LEVERAGED? Consumer Insights / Market trends and product development Customer Acquisition Online reputation management

More information

www.konnectsocial.com Social Media Analysis of Key Ecommerce Portals By Konnect Social

www.konnectsocial.com Social Media Analysis of Key Ecommerce Portals By Konnect Social Social Media Analysis of Key Ecommerce Portals By Konnect Social Industry: ecommerce Brands Analysed: Flipkart, Snapdeal, FashionAndYou, Myntra, HomeShop18 Listening Period: July 12, 2013 to July 26, 2013

More information

Adults Media Use and Attitudes Report 2014

Adults Media Use and Attitudes Report 2014 Adults Media Use and Attitudes Report 2014 Research Document Publication date: April 2014 1 Contents Section Page 1 Executive summary 4 2 Introduction 10 2.1 Ofcom s duties 10 2.2 What is media literacy?

More information

REAL ESTATE TECH TRENDS

REAL ESTATE TECH TRENDS By Properties Online, Inc. 2016 Real Estate Tech Trends Properties Online, Inc. has compiled important statistical information for the real estate community. Statistical sources include the 2015 National

More information

CONSUMERLAB. Performance shapes smartphone behavior Understanding mobile broadband user expectations in India

CONSUMERLAB. Performance shapes smartphone behavior Understanding mobile broadband user expectations in India CONSUMERLAB Performance shapes smartphone behavior Understanding mobile broadband user expectations in India An Ericsson Consumer Insight Summary Report July 2014 contents CONSUMER PERCEPTION 3 VS. REAL

More information

AUDIENCE ENGAGEMENT DISCOVERY VS. SEARCH VS. SOCIAL

AUDIENCE ENGAGEMENT DISCOVERY VS. SEARCH VS. SOCIAL AUDIENCE ENGAGEMENT DISCOVERY VS. SEARCH VS. SOCIAL FEBRUARY 2014 EXECUTIVE SUMMARY Critical to developing relationships with consumers and audiences on the web is the ability to engage them beyond a mere

More information

MAIN RESULTS FROM THE SURVEY ON INFORMATION AND COMMUNICATION TECHNOLOGIES USAGE IN HOUSEHOLDS AND BY INDIVIDUALS IN 2014

MAIN RESULTS FROM THE SURVEY ON INFORMATION AND COMMUNICATION TECHNOLOGIES USAGE IN HOUSEHOLDS AND BY INDIVIDUALS IN 2014 MAIN RESULTS FROM THE SURVEY ON INFORMATION AND COMMUNICATION TECHNOLOGIES USAGE IN HOUSEHOLDS AND BY INDIVIDUALS IN 2014 According to Commission Regulation (EU) 859/2013 of 5 September 2013, the NSI conducted

More information

Living With The Internet. A Latin American Study On What s Driving Web Behavior

Living With The Internet. A Latin American Study On What s Driving Web Behavior Living With The Internet A Latin American Study On What s Driving Web Behavior Agenda Project Objective & Methodology Executive Summary Evolution of the Internet Latin America Online Behavior Latin America

More information

to Your Business Findings from Recent Research on Social Media from Chadwick Martin Bailey and Imoderate Technologies Chadwick Martin Bailey

to Your Business Findings from Recent Research on Social Media from Chadwick Martin Bailey and Imoderate Technologies Chadwick Martin Bailey Why Social Media Matters to Your Business Findings from Recent Research on Social Media from Chadwick Martin Bailey and Imoderate Technologies By Brant Cruz and JoshMendelsohn Chadwick Martin Bailey Our

More information

SOCIAL MEDIA 80 78 76 74 72 70 68 66 64 Access to free content Series 1 To learn Advanced news of products Series 1 A Social Roadmap Understand how and why people use social media Map the social

More information

HOW TO ENGAGE WITH OUR SOCIAL MEDIA CHANNELS

HOW TO ENGAGE WITH OUR SOCIAL MEDIA CHANNELS HOW TO ENGAGE WITH OUR SOCIAL MEDIA CHANNELS HOW TO ENGAGE WITH OUR SOCIAL MEDIA CHANNELS Destination BC is active across a number of social media channels, and encourages BC s tourism industry to get

More information

Adults media use and attitudes report

Adults media use and attitudes report Adults media use and attitudes report Research Document Publication date: April 013 Contents Section Page 1 Executive summary... 4 Introduction... 1.1 Background... 1. Research methodology and analysis...

More information

CONSUMERLAB. The Indoor Influence. Regional report Europe

CONSUMERLAB. The Indoor Influence. Regional report Europe CONSUMERLAB The Indoor Influence Regional report Europe Consumer Insight Summary Report April 2015 contents FROM DUSK TIL DAWN 3 LOCATION EQUATION 4 THE GENERATION GAME 6 INFORMATION IN HAND 7 METHODOLOGY

More information

South African Social Media Landscape 2015

South African Social Media Landscape 2015 www.worldwideworx.com www.fuseware.net South African Social Media Landscape 2015 Executive Summary Facebook bridges SA gender divide Visual content drives social media in SA Schoolboy is SA s social star

More information

COMMUNICATION MARKETS MONITORING SYSTEM

COMMUNICATION MARKETS MONITORING SYSTEM COMMUNICATION MARKETS MONITORING SYSTEM no. 1/2016 Index 1. Electronic communications 1.1 Total fixed access lines 1.2 Alternative operators fixed access lines 3. Postal services and express couriers 3.1

More information

OPPORTUNITIES / SPONSORSHIP

OPPORTUNITIES / SPONSORSHIP OPPORTUNITIES / SPONSORSHIP After the success of the 1st edition of the video contest Riprenditi la città, Riprendi la luce, which saw the participation of over 150 videos, many of great quality, AIDI

More information

Turning Press Releases into Ticket Sales Measuring Results that Really Matter

Turning Press Releases into Ticket Sales Measuring Results that Really Matter Turning Press Releases into Ticket Sales Measuring Results that Really Matter Greg Jarboe, SEO-PR Angela Vargo, Southwest Airlines September 22, 2004 Most PR measurement is still using a 1948 model of

More information

WHAT S ON THEIR SCREENS

WHAT S ON THEIR SCREENS WHAT S ON THEIR SCREENS What s On Their Minds: Reaching & Engaging the Multi-Screen Consumer Author: Anita Caras, Head Of Research EMEA, Microsoft Advertising The Multi-Screen World: Marketing At A Crossroads

More information

By Shanthi Balraj Ambigapathy Pandian Mohammed Zin Nordin Sumetha Nagalingam Julina Ismail

By Shanthi Balraj Ambigapathy Pandian Mohammed Zin Nordin Sumetha Nagalingam Julina Ismail By Shanthi Balraj Ambigapathy Pandian Mohammed Zin Nordin Sumetha Nagalingam Julina Ismail Introduction New Media Landscape New Media Culture Contributes to New Meanings, Messages, Norms, Values, Interactions

More information

THE AUSTRALIAN ONLINE LANDSCAPE REVIEW JULY 2014

THE AUSTRALIAN ONLINE LANDSCAPE REVIEW JULY 2014 THE AUSTRALIAN ONLINE LANDSCAPE REVIEW JULY 2014 STATE OF THE ONLINE LANDSCAPE July 2014 Welcome to the July 2014 edition of Nielsen s Online Landscape Review. The online landscape in July saw Australians

More information

Social Media Marketing. Hours 45

Social Media Marketing. Hours 45 Social Media Marketing Related Certificate Course ID Audience Social Media Marketing Social Media Marketing Intermediate Hours 45 Overview: Social media remains an evolving aspect of our daily lives in

More information

The State of the Internet

The State of the Internet The State of the Internet 2 nd Quarter 2012 #SOI12 Agenda 1. The State of the Internet Overview 2. Competition in Online Music 3. Traffic Patterns in Online Video 4. The Changing Face of Social Media 5.

More information

m fattoremamma FattoreMamma and digital mums Connect with the true decision-makers fattoremamma.com Connect with the true decision-makers 07-2015

m fattoremamma FattoreMamma and digital mums Connect with the true decision-makers fattoremamma.com Connect with the true decision-makers 07-2015 Connect with the true decision-makers fattoremamma.com FattoreMamma and digital mums Connect with the true decision-makers 07-2015 Connect with the true decision-makers fattoremamma.com Context FattoreMamma

More information

Media Trends: Q4 Report

Media Trends: Q4 Report Media Trends: Q4 Report By Marketing Mechanics DECEMBER 2014 Media Trends Q4 2014 1 Introduction Marketing Mechanics are pleased to present Q4 Media Trends Report of 2014. Our research is based on insights

More information

2014 Advertising Kit

2014 Advertising Kit 2014 Advertising Kit SUMMARY UltimateSurvivalTips.com is the companion website to our highly successful YouTube Channel ranked #3 in the category of Survival and Bushcraft in the June 2014 Touchstorm Report.

More information

Bologna and ICT: How to meet citizens expectations

Bologna and ICT: How to meet citizens expectations 2011 European Local Government Conference Prato, May 24th 2011 ------------------------- Bologna and ICT: How to meet citizens expectations ANNA RITA IANNUCCI Director of Communication Department Bologna

More information

Company Profile. www.valuelab.it

Company Profile. www.valuelab.it Company Profile www.valuelab.it Profile VALUE LAB is an innovative management consulting and IT solutions company specialized in Marketing, Sales and Retailing. Our goal is to help Manufacturers, Retailers

More information

PRESENTATION. - Marketing Division. October 2003

PRESENTATION. - Marketing Division. October 2003 1 PRESENTATION October 2003 TABLE OF CONTENTS 2 THE ITALIAN ADVERTISING MARKET RCS PRESS PORTFOLIO SOURCES 3 AdEx NIELSEN AUDIPRESS SPRING 2003 ADS 4 THE ITALIAN ADVERTISING MARKET ITALIAN MARKET CHARACTERISTICS

More information

Noor College of Professional Education. Management

Noor College of Professional Education. Management Noor College of Professional Education Proposed Course Outline for Social Media Management (Digital Interaction) 532/1, Business Recorder Road, Garden East, Karachi. Tel: 021-32256161, 021-32251034. Email:

More information

Social Media Goals. Target Audience. Summary of Existing Social Media Presence

Social Media Goals. Target Audience. Summary of Existing Social Media Presence Social Media Plan Executive Summary Mission Point Health Partners (MPHP) sees Social Media as a business strategy to increasing members participation in their own health (activation level) and reduce healthcare

More information

SOCIAL MEDIA IN THAI WORKPLACE

SOCIAL MEDIA IN THAI WORKPLACE SOCIAL MEDIA IN THAI WORKPLACE Arpa Jirakoonsombat Kamonwan Monkanphai Laliphat Wongchinsri Nattacha Juengwattanasirikool Phisonlaya Kasemkolsonsri Nattharika Rittippant School of Management Technology,

More information

How Businesses Are Leveraging New Internet Marketing Platforms Like to Acquire Customers and Build a Supportive Community

How Businesses Are Leveraging New Internet Marketing Platforms Like to Acquire Customers and Build a Supportive Community WHITE PAPER: How Businesses Are Leveraging New Internet Marketing Platforms Like Video, Social Media and Mobile to Acquire Customers and Build a Supportive Community Introduction: Businesses of all types

More information

THE SOCIAL MEDIA REPORT

THE SOCIAL MEDIA REPORT THE SOCIAL MEDIA REPORT STATE OF THE MEDIA: Q3 2011 SOCIAL MEDIA s popularity continues to grow, connecting people with just about everything they watch and buy. Whether it s a brand icon inviting consumers

More information

I N D U S T R Y T R E N D S & R E S E A R C H R E P O R T S F O R I N D U S T R I A L M A R K E T E R S. Social Media Use in the Industrial Sector

I N D U S T R Y T R E N D S & R E S E A R C H R E P O R T S F O R I N D U S T R I A L M A R K E T E R S. Social Media Use in the Industrial Sector I N D U S T R Y T R E N D S & R E S E A R C H R E P O R T S F O R I N D U S T R I A L M A R K E T E R S Social Media Use in the Industrial Sector Contents Executive Summary...3 An Introduction to Social

More information

LIVING WITH THE INTERNET: a global study of what s driving web behavior

LIVING WITH THE INTERNET: a global study of what s driving web behavior LIVING WITH THE INTERNET: a global study of what s driving web behavior Introduction In 2007 we conducted the first study called Context Matters, which sought to understand what defines people s web usage

More information

HIGHSNOBIETY MEDIAKIT 2015

HIGHSNOBIETY MEDIAKIT 2015 HIGHSNOBIETY MEDIAKIT 2015 Highsnobiety, a global content platform that builds brand relevance, establishes industry credibility while inspiring millennials, early adopters and style seekers. MEDIA KIT

More information

ANNOUNCING... NEWORLEANSCOUPONS.COM MOBILE MARKETING VIA TEXT MESSAGING

ANNOUNCING... NEWORLEANSCOUPONS.COM MOBILE MARKETING VIA TEXT MESSAGING ANNOUNCING... MOBILE MARKETING VIA TEXT MESSAGING Combining the popularity and high technology of Facebook, merged with the fastest growing marketing tool... NOW AVAILABLE ON NEWORLEANSCOUPONS.COM WHY

More information

Mobile Web Watch 2012. Mobile Internet spawning new growth opportunities in the convergence era

Mobile Web Watch 2012. Mobile Internet spawning new growth opportunities in the convergence era Mobile Web Watch 2012 Mobile Internet spawning new growth opportunities in the convergence era Internet through mobile devices poised to outpace access from stationary devices? The mobile Internet, the

More information

STATE OF DIGITAL MEDIA NIGERIA TERRAGON LIMITED 2013

STATE OF DIGITAL MEDIA NIGERIA TERRAGON LIMITED 2013 STATE OF DIGITAL MEDIA NIGERIA TERRAGON LIMITED 2013 Source: Population: National Population Commission, 2012 Internet: Internet world stats, June 2012 Mobile Subscribers: NCC, December, 2012 NIGERIA Total

More information

Distribution and. Marketing Solutions. for the Digital Age

Distribution and. Marketing Solutions. for the Digital Age Distribution and Marketing Solutions for the Digital Age ONErpm delivers scalable distribution and marketing solutions to help creators succeed in the digital age. As consumption shifts away from units

More information

Online Marketing Module COMP. Certified Online Marketing Professional. v2.0

Online Marketing Module COMP. Certified Online Marketing Professional. v2.0 = Online Marketing Module COMP Certified Online Marketing Professional v2.0 Part 1 - Introduction to Online Marketing - Basic Description of SEO, SMM, PPC & Email Marketing - Search Engine Basics o Major

More information

Everything you need to know about social media but were afraid to ask / Italy

Everything you need to know about social media but were afraid to ask / Italy Everything you need to know about social media but were afraid to ask / Italy Overview According to data published by Nielsen in 2009, there are 23 millions active internet users in Italy about 43% of

More information

Title/Description/Keywords & Various Other Meta Tags Development

Title/Description/Keywords & Various Other Meta Tags Development Module 1 - Introduction Introduction to Internet Brief about World Wide Web and Digital Marketing Basic Description SEM, SEO, SEA, SMM, SMO, SMA, PPC, Affiliate Marketing, Email Marketing, referral marketing,

More information

How to Attract More Customers Using the. Power of Online Marketing

How to Attract More Customers Using the. Power of Online Marketing How to Attract More Customers Using the Power of Online Marketing Introduction: Businesses of all types and scopes are just starting to become aware of what a small percentage of early adopters already

More information

Content, Connectivity & Convergence. A Shared Strategy For Your Nonprofit Organization

Content, Connectivity & Convergence. A Shared Strategy For Your Nonprofit Organization Content, Connectivity & Convergence A Shared Strategy For Your Nonprofit Organization No matter the size or budget of your organization, content is powerful enough to level the playing field. Ubiquitous

More information

SOCIALNETWORKSOLUTIONS Social Media Management Services

SOCIALNETWORKSOLUTIONS Social Media Management Services OUR SERVICES Social Media Strategy Our in-house social media strategist team can put together an in-depth strategy to help you reach your online objectives. After answering a few simple questions we can

More information

2011 Cell Phone Consumer Attitudes Study

2011 Cell Phone Consumer Attitudes Study 2011 Cell Phone Consumer Attitudes Study Prepared for: CWTA April 29, 2011 Copyright 2009-2012 Quorus Consulting Group Ltd. Table of Contents Executive Summary 3 Research Objectives and Methodology 9 Detailed

More information

The Internet in Australia

The Internet in Australia ARC Centre of Excellence for Creative Industries and Innovation www.cci.edu.au CCi Digital Futures 2010 The Internet in Australia Scott Ewing and Julian Thomas ARC Centre of Excellence for Creative Industries

More information

The Digital Distribution Era

The Digital Distribution Era The Digital Distribution Era new patterns of film circulation and consumption Giovanni Scatassa: some important trends of the new digital platforms November 14 th 2013, Casa del Cinema 1 ITALIAN POPULATION:

More information

COMMUNICATION MARKETS MONITORING SYSTEM

COMMUNICATION MARKETS MONITORING SYSTEM COMMUNICATION MARKETS MONITORING SYSTEM no. 2/216 Index 1. Electronic communications 1.1 Total fixed access lines 1.2 Alternative operators fixed access lines 3. Postal services and express couriers 3.1

More information

Executive Summary. The annual global Digital Influence Index takes a look not. only at what consumers are doing online but also whom

Executive Summary. The annual global Digital Influence Index takes a look not. only at what consumers are doing online but also whom 2 Executive Summary The annual global Digital Influence Index takes a look not only at what consumers are doing online but also whom they re interacting with, the transactions they re completing, the technologies

More information

Gruppo Editoriale L Espresso: Company Presentation. March 2015

Gruppo Editoriale L Espresso: Company Presentation. March 2015 Gruppo Editoriale L Espresso: Company Presentation March 2015 Disclaimer» This document has been prepared by Espresso Group for information purposes only and for use in presentation of the Group s results

More information

Using Social Media Marketing to Drive Traffic to Your Website

Using Social Media Marketing to Drive Traffic to Your Website to Drive Traffic to Your Website 2 What is Social Media Marketing? In a nutshell, social media marketing is the process of participating in social media networks in order to further build a brand and enhance

More information

Business in Real Time

Business in Real Time Business in Real Time Are you part of the conversation? by Bridget Ayers Get Smart Web Consulting Communication Then Communication NOW Stats via Onlineducation.net/internet Stats via Onlineducation.net/internet

More information

Small Business Internet Marketing: Just What You Need to Know. ecape 900 Route 134 South Dennis, MA 02660 508-217-4499 x10 julie@ecape.

Small Business Internet Marketing: Just What You Need to Know. ecape 900 Route 134 South Dennis, MA 02660 508-217-4499 x10 julie@ecape. Small Business Internet Marketing: Just What You Need to Know This presentation is designed to help small business owners at all levels of Internet experience achieve the following: An awareness of the

More information

CONSUMER ATTITUDES TOWARDS TRADITIONAL AND 2ND SCREEN ADVERTISING A SURVEY STUDY

CONSUMER ATTITUDES TOWARDS TRADITIONAL AND 2ND SCREEN ADVERTISING A SURVEY STUDY CONSUMER ATTITUDES TOWARDS TRADITIONAL AND 2ND SCREEN ADVERTISING A SURVEY STUDY Virpi Oksman, VTT Virpi.oksman@vtt.fi TV advertizers TOP-3 pain points #1 I need a simple, reliable and real time data of

More information

SOCIAL MEDIA CLINIC. Giorgos Vareloglou Radovljica 17/11/2011

SOCIAL MEDIA CLINIC. Giorgos Vareloglou Radovljica 17/11/2011 SOCIAL MEDIA CLINIC Giorgos Vareloglou Radovljica 17/11/2011 HELLO, I M GIORGOS. I M A MARKETER. I WORK @ MINDWORKS. I LOVE PILLOW FIGHTS! :) 4 things someone can do online: SEARCH MARKETING AFFILIATE

More information

Web-Based & Social Media Marketing

Web-Based & Social Media Marketing Public Relations and Marketing Workshop for Centers for Independent Living Web-Based & Social Media Marketing September 18, 2013 2:45 P.M. 4:15 P.M. Presenter: Michele Martin Slide 1 Overview The 411 on

More information

Dr. Joseph Straubhaar Dr. Wenhong Chen Jeremiah Spence Teresa Correa Dr. Nádie Machado-Spence

Dr. Joseph Straubhaar Dr. Wenhong Chen Jeremiah Spence Teresa Correa Dr. Nádie Machado-Spence August 10, 2011 Dr. Joseph Straubhaar Dr. Wenhong Chen Jeremiah Spence Teresa Correa Dr. Nádie Machado-Spence Department of Radio, TV & Film University of Texas-Austin Contact: Dr. Joseph Straubhaar, jdstraubhaar@mail.utexas.edu

More information

Internet Access and Use: Does Cell Phone Interviewing make a difference?

Internet Access and Use: Does Cell Phone Interviewing make a difference? Internet Access and Use: Does Cell Phone Interviewing make a difference? By Evans Witt, Jonathan Best and Lee Rainie A paper prepared for The 2008 Conference of The American Association for Public Opinion

More information

Proposed services for SPIR in Czech Republic Unified Digital Measurement

Proposed services for SPIR in Czech Republic Unified Digital Measurement Proposed services for SPIR in Czech Republic Unified Digital Measurement Paul Goode, Head of Industry Relations Renata Tagg, Director of Operations Chiara Galli, Head of EU Client Service Agenda comscore

More information

Essential Communication Methods for Today s Public Social Media 101. Presented by Tom D. Trimble, CIO Tulsa County Government

Essential Communication Methods for Today s Public Social Media 101. Presented by Tom D. Trimble, CIO Tulsa County Government Essential Communication Methods for Today s Public Social Media 101 Presented by Tom D. Trimble, CIO Tulsa County Government What you will learn today Why Social Media is important to you Today s Social

More information

2010 Brightcove, Inc. and TubeMogul, Inc Page 2

2010 Brightcove, Inc. and TubeMogul, Inc Page 2 Background... 3 Methodology... 3 Key Findings... 4 Online Video Streams... 4 Engagement... 5 Discovery... 5 Distribution & Engagement... 6 Special Feature: Brand Marketers & On-Site Video Initiatives...

More information

Sponsorship & Social/ Digital Media Brent Barootes May 28, 2013. WHITE PAPER Presented by Partnership Group Sponsorship Specialists

Sponsorship & Social/ Digital Media Brent Barootes May 28, 2013. WHITE PAPER Presented by Partnership Group Sponsorship Specialists Sponsorship & Social/ Digital Media Brent Barootes May 28, 2013 WHITE PAPER Presented by Partnership Group Sponsorship Specialists SPONSORSHIP AND SOCIAL / DIGITAL MEDIA HOW THESE NEW MEDIUMS CAN MAXIMIZE

More information

presentazionenew_eng:layout 1 16/04/2015 20:09 Page 1 VISTA Parliamentary TV Agency Rome / Brussels

presentazionenew_eng:layout 1 16/04/2015 20:09 Page 1 VISTA Parliamentary TV Agency Rome / Brussels presentazionenew_eng:layout 1 16/04/2015 20:09 Page 1 VISTA Parliamentary TV Agency Rome / Brussels presentazionenew_eng:layout 1 16/04/2015 20:09 Page 2 Corriere della Sera Yahoo Il Messaggero La Stampa

More information

NAMI Marketing 101. Presented by Megan Fazekas-King NAMI NC Communications Specialist

NAMI Marketing 101. Presented by Megan Fazekas-King NAMI NC Communications Specialist NAMI Marketing 101 Presented by Megan Fazekas-King NAMI NC Communications Specialist Objectives What is social marketing? What channels can we use to promote NAMI? What makes a good website? What do you

More information

Víctor Manuel Morán Rodríguez everis Senior Consultant

Víctor Manuel Morán Rodríguez everis Senior Consultant Víctor Manuel Morán Rodríguez everis Senior Consultant vmoranro@everis.com Web 2.0 in China China s use of the new Internet paradigm is similar to the West s. True to its ageless character, however, th

More information

Video, Social Media and Mobile

Video, Social Media and Mobile WHITE PAPER: How Businesses Are Leveraging New Internet Marketing Platforms Like Video, Social Media and Mobile to Acquire Customers and Build a Supportive Community Introduction: Businesses of all types

More information

Networks as Content Channel MTV Interactive Juha Juosila, Director of Business Development 9 th November

Networks as Content Channel MTV Interactive Juha Juosila, Director of Business Development 9 th November Networks as Content Channel MTV Interactive Juha Juosila, Director of Business Development 9 th November Content of the presentation, focus areas and limitations This presentation handles the networks

More information

DIGITAL COMMUNICATIONS: SOCIAL MEDIA FOR B2B BUSINESS

DIGITAL COMMUNICATIONS: SOCIAL MEDIA FOR B2B BUSINESS DIGITAL COMMUNICATIONS: SOCIAL MEDIA FOR B2B BUSINESS A WHITE PAPER BY THE HENLEY GROUP WHAT DOES SOCIAL MEDIA MEAN TO YOU? Perhaps you associate social media with celebrities tweeting what they had for

More information

Clixsense - World Best Site and Best way to Earn for life

Clixsense - World Best Site and Best way to Earn for life Clixsense - World Best Site and Best way to Earn for life Clixsense Offer Its Members to Earn Money in 8 Ways Join for FREE, Read it and Follow the Guide step by step Still not a member of Clixsene - Click

More information

White Paper. RSS Crossing into the Mainstream. Joshua Grossnickle. Todd Board Brian Pickens Mike Bellmont. Yahoo! Ipsos Insight

White Paper. RSS Crossing into the Mainstream. Joshua Grossnickle. Todd Board Brian Pickens Mike Bellmont. Yahoo! Ipsos Insight White Paper RSS Crossing into the Mainstream Joshua Grossnickle Yahoo! Todd Board Brian Pickens Mike Bellmont Ipsos Insight October 2005 Introduction Really Simple Syndication (RSS) lets online users freely

More information

Technology for Small Business

Technology for Small Business Technology for Small Business Steinar Knutsen February 2015 Agenda Importance of Online Marketing Online Marketing Blueprint Social Media Networks Tools of the Trade 2 Every 1 Second on the Internet Source:

More information

Introduction to Online Business By Dr.Liew Voon Kiong

Introduction to Online Business By Dr.Liew Voon Kiong Introduction to Online Business By Dr.Liew Voon Kiong Overview What is Online Business? Why should firms extend their businesses online? What to sell online? How to conduct online marketing? Overview You

More information

2013 Nielsen National Cross- Media Engagement Study

2013 Nielsen National Cross- Media Engagement Study 2013 Nielsen National Cross- Media Engagement Study Introduction This report studies the increasingly important question of audience engagement and in so doing moves beyond more traditional metrics of

More information

Welcome to the Twin Cities Business Advisory Group s. Presentation #1 9/3/10

Welcome to the Twin Cities Business Advisory Group s. Presentation #1 9/3/10 Welcome to the Twin Cities Business Advisory Group s Monthly Presentation. Presentation #1 9/3/10 Internet Marketing 1. Is harder than you think. 2. Will take longer than you think. 3. Requires more skill

More information

ADVERTISING MEDIA PACK 2015

ADVERTISING MEDIA PACK 2015 Page 1 ADVERTISING MEDIA PACK 2015 Brand new website for 2015! Page 2 WHY ADVERTISE WITH ISLAND ECHO? Island Echo is fast becoming known as Island s leading online news source, reporting all the latest

More information

Your Responsibilities

Your Responsibilities Your Responsibilities On The Web Session Goals Your Responsibilities on the Web or Conversations on the Online World Online Trends E-Philanthropy Strategy Great Web Sites Strong Email Marketing Best in

More information

Savvy Marketing on a shoestring budget

Savvy Marketing on a shoestring budget Savvy Marketing on a shoestring budget A workshop presented by Cidnee Stephen Survey Says.. 90% research and look for products or services online Trust what otherssay vs. what yousay Entertainment

More information

ROI of Online Press Releases

ROI of Online Press Releases ROI of Online Press Releases by Mihaela Vorvoreanu, PhD, 2008 Fellow, Society for New Communications Research The following is the executive summary of a research study conducted by a team of Fellows of

More information

Your easy guide to getting started online.

Your easy guide to getting started online. Your easy guide to getting started online. The internet can open up a world of possibilities for everyone. There are many benefits to going online. For instance, you can connect with your friends and family,

More information

Ardenwood Elementary School Website and RSS Feeds

Ardenwood Elementary School Website and RSS Feeds Ardenwood Elementary School Website and RSS Feeds What are RSS Feeds RSS (most commonly translated as "Really Simple Syndication" but sometimes "Rich Site Summary") is a family of web feed formats used

More information

SEO Techniques for Higher Visibility LeadFormix Best Practices

SEO Techniques for Higher Visibility LeadFormix Best Practices Introduction How do people find you on the Internet? How will business prospects know where to find your product? Can people across geographies find your product or service if you only advertise locally?

More information

Digital Marketing Strategy

Digital Marketing Strategy Digital Marketing Strategy Maeve Kneafsey Managing Director Elucidate Going for Growth www.elucidate.ie maeve@elucidate.ie Credit sources: Comreg, IPC, RedC,, Marketing Institute, Digital Marketing Agency,

More information

Radio s Unique Assets for Advertisers in The Inland Empire

Radio s Unique Assets for Advertisers in The Inland Empire Radio s Unique Assets for Advertisers in The Inland Empire 2009 Only Radio Reaches nearly everyone every week in real time, so Radio gets the message there when it matters Can respond live to, or get voiced

More information