March 2015 / 1 CRAMO A TOTAL RENTAL SOLUTIONS PROVIDER FOR A GREAT DAY AT WORK
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1 March 2015 / 1 CRAMO A TOTAL RENTAL SOLUTIONS PROVIDER
2 Cramo Group in brief March 2015 / 2 What Cramo is a rental solutions provider in machinery, equipment and modular space For whom Key financials 2014 Depot network Personnel No. of rental equipment Construction industry Other industry Public sector Household, other Sales 652 MEUR (-0.8%) EBITA 70 MEUR (-12.1%) Listed on the Helsinki Stock Exchange since 1988, midcap 329 depots 15 countries 2,528 (average 2014) More than 200,000 Note: The operation in Russia, excluding Kaliningrad, and Ukraine is a joint venture from under the name Fortrent.
3 March 2015 / 3 High-lights 2014 Cramo is one of the largest equipment rental service companies in Europe, with operations in 15 countries and 2014 sales of EUR 652 million and EBITA EUR 70 million (10.8% of sales). The company operates under the Cramo brand in Nordic and Baltic countries, Germany, Austria Hungary,Poland and the Czech Republic. In Russia and Ukraine under the brand of Fortrent (50% owned JV). The Modular Space business is marketed under the sub-brand Cramo Adapteo. The German, Austrian and Hungarian operations were rebranded to Cramo. Cramo is also the no.1 player in both construction and nonconstruction modular space in the Nordic countries. In addition to strong market position and brand, Cramo s key strength is extensive rental concept combined with flexible business model and operational efficiency. Cramo's 2,500 employees serve over 150,000 customers.
4 Sales by business segment 2014 March 2015 / 4 EUR 680 million Eastern Europe 8% Finland 16 % Central Europe 12% Denmark 4% Norway 13% Sweden 47%
5 Sales by product group 2014 and number of units March 2015 / 5 Site huts 14% Rental-related services and other 3% Tools 31% Tools (142,900) Access equipment (12,860) Modular Space 14% Construction equipment (6,660) Site huts (29,250) Modular space Cramo Adapteo (17.700) Access equipment 23% Construction equipment 15%
6 Sales by industry segment 2014 March 2015 / 6 Households 2% Other 4% Public sector 14% Construction industry 55% More than 150,000 customers Other industry 25%
7 Loxam Cramo Ramirent Algeco Scotsman Kiloutou Sarens Speedy Hire Liebherr-Mietpartner Mediaco Levage Zeppelin Rental Boels Verhuur HKL Baumaschinen HSS Hire Aggreko Ashtead Group Lavendon Group plc Revenue, MEUR (2013) Leading European rental companies Cramo is # 2 in Europe March 2015 / 7 Rental operators in the European equipment rental market Overall European market ~23 BEUR > 500 MEUR, n= % <50 MEUR revenue > 200 MEUR, n= % 16 % Top players Top 5-16 players > 50 MEUR, n= % Total market breakdown (2013 industry rental turnover, BEUR) Top 4 players Source: European Rental Association, The European Equipment Rental Industry 2013 Report, October 2013; ERA Convention, June 2014 and International Rental News, June 2014
8 Long-term growth drivers in rental March 2015 / 8 Society Population growth Migration Urbanisation Ageing Demographic changes Construction Other industries Economic benefits, change in mindset Greater preference for total solutions Technological development Outsourcing - Increasing rental penetration Growth in rentalrelated services More stringent legislation Increased energy consumption Customer preferences Focus on sustainability, for example environmental issues and energy-efficiency Public sector Need to improve labour productivity Quality problems (mould and moisture) in construction Ageaing of buildings Switch from manpower to machine Growth in renovation construction in mature construction markets
9 Rental benefits March 2015 / 9 Focus on your core business Machinery is normally non-core Transparency Budgeting and control get easier Freedom Turning fixed costs into variable Cost efficiency Share costs with others and reduce fixed cost Flexibility Reduce or expand machinery according to needs Improved access Access to a variety of modern, high quality products and services without keeping stock
10 March 2015 / 10 RENTAL SERVICES FROM CRAMO
11 March 2015 / 11 Our promise to our customers A GREAT DAY AT WORK This is how we make it happen! We are always responsive If the customer is not happy with our service, he or she can tell our Ombudsman and get a bonus for helping us improve. We are always on time If the customer cannot use our equipment as planned due to late or incomplete delivery he or she will be compensated. Our equipment never fails If there s a malfunction in any equipment delivered by us, we will fix or substitute it faster than normally expected or compensate.
12 We make your daily life easier and more efficient March 2015 / 12 An easier, more efficient day Committed to development Always nearby A passion to serve Reliable delivery Rental objects for every possible need High quality and safety
13 We provide products and services for all your rental needs Site huts for various purposes A wide range of rental-related services Easy access via the Cramo rental depot network March 2015 / 13 Modern, comprehensive fleet of construction equipment Solutions for industrial projects Comprehensive range of tools Modular space solutions matching the standards of permanent structures Safe and full range of access equipment Tailor made rental solutions
14 We are always available March 2015 / 14 Rental of tools and light equipment 24/7 Rent machines and equipment online Depot at your worksite Convenient supply of equipment Quick rental of tools and light equipment
15 Quality, environment and work environment March 2015 / 15 Cramo maintains a high level with respect to quality, environment and working environment matters, both internally and in cooperation with customers. We not only provide a top range of quality products, but can also help toward minimizing environmental impact and creating a better working environment at our customer s work sites. Environmental and quality certified operations in Cramo Sweden Norway Denmark Finland ISO 9001 (quality) x x x x ISO (environment) x x x x OHSAS (work environment) x x
16 March 2015 / 16 Sustainable business Cramo Care captures our commitment to achieve sustainable profits, achieved through continuous and step-wise improvements for our customers, employees and the environment. To maintain high credibility for our company, services and products. To ensure that we have safe and attractive working conditions. To continuously improve environmental performance of our products and services throughout their life-cycle.
17 March 2015 / 17 THANK YOU!
18 March 2015 / 18 APPENDIX
19 Business overview March 2015 / 19 Business segment Market Finland Sweden Norway Denmark Eastern Europe Estonia, Latvia, Lithuania, Poland, Kaliningrad, Czech rep, Slovakia,(excl Rus/Ukr) Central Europe Germany, Austria, Hungary Rental Market size, MEUR Position (estimate) No 1 in modular space No 2 in equipment rental No 1 No 2 in total No 1 in access No 1 in modular space No 5 in equipment rental No 1 in Estonia, Lithuania and Latvia No 2 Poland No 1 in access in Czech Rep and Slovakia, No 3 in general rental No 3 in Germany No 1 in Austria Competitive situation 2 strong players 2 strong players 3 strong players Fragmented market situation Mainly smaller national and local players, a few West European competitors Fragmented market situations. 4 strong players in Germany Number of depots
20 Group strategy March 2015 / 20 VISION The role model for all rental FINACIAL TARGETS EBITA >15% Gearing <100% Grow faster than the market ROE >12% Stable profit distribution MUST-WIN BATTLES 1. Deliver Cramo Story 2. Drive Cramo Performance Management 3. Win Central Europe Market STRATEGY Cramo People living the Cramo Story CORE PURPOSE To contribute to customers success by preventing and solving problems making their lives easier VALUES Credibility Creativity Commitment
21 Why rent from Cramo March 2015 / 21 The widest assortment. Rental objects for every possible need. Capacity to deliver. 200,000 modern pieces of equipment of high quality ensure a high degree of delivery. Always nearby. 330 strategically positioned depots and sales offices. A long history and strong tradition. Access to the collective competences from rental operations in 15 countries. Forerunner in the industry. ISO-certified in the Nordic area. Committed to development. We strive to develop new creative solutions, based on our extensive customer experiences.
22 March 2015 / 22 Cramo s depot network A wide network of about 330 Cramo depots offering a wide range of equipment Our standard depots offer: All standard equipment Light construction equipment and smaller lifts Merchandise in the Cramo Shop The best customer service and efficient logistics Reliable equipment availability and flexible Delivery conditions Efficient logistics through a hub-structure
23 March 2015 / 23 A WIDE WIDE RANGE RANGE OF OF RENTAL RENTAL PRODUCTS PRODUCTS
24 Total rental solutions provider - from start to finish Products for every building phase (examples) 2 3 March 2015 / 24 1 Compaction equipment, modular space solutions and earth moving equipment Material handling equipment, access equipment and safety products Tools for drilling and grinding, dust collectors and bolt driving
25 Tools March 2015 / 25 Ground vibrators Concrete processing machines Electrical equipment Compressors Drying and heating equipment Pumps Screw/nail tools, chipping and hewing hammers Cutting machines, saws and welding equipment Grinding, milling and drilling machines Bending machines Measuring instruments Cleaning equipment
26 Access equipment March 2015 / 26 Minicranes Telescopic handlers Vertical mast lifts Scissor lifts Articulated boom lifts Telescopic boom lifts Crawler-mounted lifts Trailer-mounted lifts Truck-mounted lifts Building hoists Scaffolding Work platforms Forklift trucks Warehouse trucks
27 Construction equipment March 2015 / 27 Dumpers Rollers Excavators Skidsteer loaders Compact loaders Wheel loaders Compressors Generators Drilling rigs Demolition robots
28 Modular space - for construction sites March 2015 / 28 Products Site huts Trailers Toilets Containers Building site premises for Accommodation Project offices Changing rooms, hygiene Storage
29 Modular space - modular systems for non-construction use March 2015 / 29 Quick assembly and flexible solutions Premises on site An alternative to long-time investments Permanent standards Applications Offices Schools Daycare/pre-school Accommodation
30 SERVICES AND SOLUTIONS March 2015 / 30 SUPPORTING OUR CUSTOMER S BUSINESS
31 Services - to complement equipment and modular space rental March 2015 / 31 Modular Space Services Transportation External training Temporary electricity Cramo Rental rental insurance Insurance Offered on all Cramo markets All services that might be needed during the Modular Space life cycle Complete transportation service for equipment Coaching and training to obtain new knowledge about new products and technologies All services related to temporary electricity Protection against unexpected costs for unforeseen events Operators 24/7 technical support Construction site services Repair and maintenance Scaffolding & rack/pinion hoist services QSE servcies Experienced staff for rented equipment 24/7 access to technical expertise from Cramo Full range of services for construction sites Repair and maintenance service for equipment Extensive services for erection and dismounting of scaffolding Recommendations and instructions for how to operate based on QSE Other services available on some Cramo markets Heating services Extensive services for heating buildings or construction sites Moisture damage services Extensive services for humidity damage repair Humidity control services Extensive services to prevent humidity damage Air quality management Extensive services for managing air quality on the construction site or in the workplace Trading services Trading services for outdated equipment
32 March 2015 / 32 Modular Space services Services related to assembly, disassembly and usage of Modular Space All services related to modular space from one provider. Components: Dimensioning of premises Drawings and documents Site preparations and foundation work Transport and logistics Assembly and disassembly Electricity, IT, water and sewage Furniture, equipment and installations
33 March 2015 / 33 Transport services Transportation of equipment rented from Cramo or your own. No need to set aside resources for transportation. No need for your own fleet. Components: Basic, normal or express delivery Efficient allocation of rental equipment Logistics centre for services on customer s construction site
34 March 2015 / 34 External training (the Cramo School) Customized coaching and training services. Keeps you updated on new products, technologies and regulations. Examples on available courses Erection of scaffolding Safe usage of access equipment Operation of forklifts and dumpers Dust-free workplace Safety and safety constructions
35 March 2015 / 35 Temporary electricity All services related to temporary electricity from one provider. Offering safe planning and installation of electricity with certified staff Components Mapping customer requirements Subscription of electricity connection Complete CAD-based electricity plan Lighting plans and services Electricity installation and connections 24/7 service Power calculations Electricity usage monitoring
36 Cramo Rental Insurance March 2015 / 36 Extra security when renting equipment from Cramo. Offering protection against unexpected costs for unforeseen events such as break-ins, fire, water damage or equipment breakdowns.
37 March 2015 / 37 Solutions - bringing together various services and products designed for your specific needs and situations Cramo Safety Clean House Cramo Smart Energy Safety solutions for construction sites Dry Construction Solutions for managing air quality on construction sites and working environments Cramo Security Solutions for saving energy with smart, efficient assembly of Modular Space Crew Camp Solutions Solutions for heating and humidity control on construction sites or the set-up of construction sites Security and access control solutions for construction sites Total accommodation solutions
38 March 2015 / 38 Cramo Safety Comprehensive safety solutions for construction sites. Fewer accidents and less risky situations on construction sites. Services and products: Personal fall equipment Temporary edge protection Mounting and dismounting of safety equipment Training
39 Clean House March 2015 / 39 Solution for managing buildings affected by water or excessive heat. More comfortable working conditions and improved air quality. Products and services: Planning and sizing of dust control Installations Dust measurements Seal measurements Indoor air quality measurements Other indoor air services
40 March 2015 / 40 Cramo Smart Energy Saving energy with up to 50% with smart, efficient assembly of modular space with insulation and low-energy lighting. Studies show that approximately 70% of the energy consumption at a construction site relates to the heating of site huts, and lighting equipment. Products and services: Exterior insulation between the huts Energy efficient site huts, PK2000 and P6000 Low energy light fittings in exterior and interior Lighting Insulated storage containers Measuring and follow-up
41 Dry Construction March 2015 / 41 Combines training, products and counseling to avoid damage and/or delays due to weather conditions during the building process. A healthy climate at the construction site gives healthier workers and tenants. Cramo offers training and products such as weather protection, halls, heaters, dryers and dehumidifiers. And finally follow-up and documentation.
42 March 2015 / 42 Cramo Security Total solutions for security and access control for construction sites. A healthy climate at the construction site gives healthier workers and tenants. Products and services: Smart identification card and access device (e.g. ID06) Gates and fences Cameras Security service (guards) Container safe storages Training (Cramo School)
43 March 2015 / 43 Crew Camp Solutions Temporary accommodation and premises for longer projects. Especially for projects not located near populated areas. Accommodation customized based on customer needs with high living standards and premises close to the construction site. Products and services: Accommodation, offices, canteens and recreational facilities with modular space. Planning, assembly and disassembly.
44 Rental options for all needs March 2015 / 44 Cramo Direct Cramo Project Cramo Long term Cramo Outsourcing Products and services from the depot for immediate, short-term rental periods Guaranteed access to equipment and services in a project at agreed costs during a defined rental period. Access to equipment for a long-term rental period including services and maintenance. A strategic two-way commitment where Cramo takes ownership of a customer s fleet of equipment and rents it back including a mixture of rental options. Cramo Flexi Supply of electric hand-held equipment during a defined minimum rental period (6 months). Available on some Cramo markets
45 Customer support March 2015 / 45 Cramo Shop A shop-in-shop concept that offers a selected range of consumables, accessories, spare parts, protection equipment to customers visiting the depots. Cramo Bonus Loyalty program for regular customers giving bonus points, offers and information on products and services. Work Instructions A service that gives customers information on safe, secure handling of tools and equipment. (PSI) Cramo Business Support Web-based services such as monitoring orders, invoices and statistics. General Customer Support Consultation on site, electronic invoicing, call centre services etc.
46 Cramo Care - our framework for sustainable business March 2015 / 46 It covers questions related to business ethics, labour rights, environment and social responsibility.
47 March 2015 / 47 Cramo Care framework Corporate Responsibility Principles of UN Global Compact International sustainability principles for business Key Responsibility Issues Customer satisfaction Employee involvement and training Environment (climate, energy and waste) Social Commitment Good Citizen Tools Communication GHG (Climate standard) ISO (Management standard) Cramo Code of Conduct (Set of rules) QSE Roadmap (check list) CSR planning template Public information (web, Cramo Vision and print) Internal Communication e.g. Cramopol Social sponsorships, e.g SOS Children's Villages GRI (reporting framework)
48 Our quality work gives you many advantages March 2015 / 48 Expert depot personnel who give advice on machine selection The right machine in the right place at the right time Testing of machinery and equipment prior to delivery Calibrated control and measurement instruments Modern inventory of machinery with the latest technology Regular servicing of the machinery Machinery that has passed inspection Rental insurance that provides extra security Business support that presents the current rental rate Training of Cramo s employees and customers Customer surveys that capture customer views Reporting system for discrepancies/ improvements
49 Take part in our active environmental work March 2015 / 49 Advice/tips for customers on environmental work Machinery that meets environmental demands Documented environmental performance of machinery Help with calculating emissions Environmentally-adapted oils and fuels Products for environmentally-safe handling Help with waste disposal in customer projects Site hut and module set-up with low energy consumption Extensive environmental work at Cramo s rental depots: - Environmental assessment of chemicals and safe handling - Environmental assessment of the carriers and suppliers - Energy effectiveness - Waste management Energy saving that works Comparison kwh/m2 (March 2008) Measurement of energy consumption between standard site hut (purple) with Cramo energy establishment (blue). It is possible to make an energy saving of 35% with Cramo energy establishment. Cramo s work with environmental issues differ between markets and are furthest advanced in the Nordic countries, where this work has become an evermore important argument for customers choosing rental solutions from Cramo.
50 Take advantage of our knowledge of the work environment March 2015 / 50 Information about work requirements Machinery that reduces strain on users Training in aerial equipment, scaffolding and forklift trucks for our customers Machinery that reduces the risk of vibration injuries Fall protection to reduce the risk of accidents Equipment that contributes to cleaner air Sale of personal safety equipment Site huts and modules providing a good workplace environment Help with solutions toward improving the work environment Safety instruction for certain machines Cramo s work with work environmental issues differ between markets and are furthest advanced in the Nordic countries, where this work has become an evermore important argument for customers choosing rental solutions from Cramo.
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