Landbouw Innovatie Brabant Samenwerkingsverband Provincie Noord-Brabant - ZLTO

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1 Landbouw Innovatie Brabant Samenwerkingsverband Provincie Noord-Brabant - ZLTO Bezoek delegatie uit Noord-Brabant aan de regio Emilia Romagna oktober, illustratief weergegeven in deze PowerPoint LIB werkt samen met partners uit Emila Romagna in Eurodairy En er zijn kansen voor intensievere samenwerking met diverse partijen uit de regio. Geert Wilms, 3 november 2014

2 Brabant delegation Yves de Boer Hans Huijbers Geert Wilms Loet Visschers Linda de Bie Maarten Rooijakkers Hans Verhoeven Jaap van der Hek Jaap de Wit Erik Ronnes Dick Pouwels Christien Ondersteijn Guus van Roessel Wilma van de Rijt Pieter de Boer Vice Governor Province of Brabant Chairman Farmers Union ZLTO Director LIB (agency stimulating innovation in agriculture) Director economic & international affairs Province of Brabant Manager of head of department at Farmers Union ZLTO Chain Director pork production Heydehoeve Chain Director pork production KDV Retail advisor KDV Managing Director Westfort Meatproducts Alderman municipality Boxmeer with many large agrifood companies Chairman HAS University of applied life sciences, green education Manager sustainability Rouveen Speciality Cheeses Dairylink, innovator in dairy farming (local local) Alderwoman municipality Heeze Leende with large rural area Policy advisor agriculture Province of Brabant

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4 Emilia Romagna, Noord-Italië (Po-vlakte) Ruim 4 x zo groot als Noord-Brabant 4.4 miljoen inwoners Hoofdstad Bologna Regionale economie is 1,5 x zo groot als in Noord-Brabant

5 THE AGRIFOOD SYSTEM OF EMILIA-ROMAGNA Direzione Generale Agricoltura

6 THE AGRIFOOD SYSTEM OF EMILIA-ROMAGNA THE FOOD INDUSTRY Production and performance in 2013 (Source: 2013 Report) Value of production Over 20 billions euro (2013) Performance in 2013 Production 1.6% Turnover 0.9% Orders 1.6% Internationalization 18% of exporting firms (2010) Export +1.6% (2013) +2.3% (2013) 6 Direzione Generale Agricoltura

7 THE AGRIFOOD SYSTEM OF EMILIA-ROMAGNA AGRIFOOD IMPORT 2013 Agrifood: +1.8% (6.48 bil ) Agriculture: 1.57 bil Food industry: 4.91 bil Foreign trade balance EXPORT 2013 Agrifood: +5,4% (5.47 bil ) Agriculture: 839 mln Food industry: 4.73 bil ER first Italian region for export (16% of Italian export) 7 Direzione Generale Agricoltura

8 AGRICULTURE THE AGRIFOOD SYSTEM EMILIA-ROMAGNA 8 Direzione Generale Agricoltura

9 AGRIFOOD THE AGRIFOOD SYSTEM OF EMILIA-ROMAGNA Regional excellences in food (source: Ismea-Qualivita Observatory; 2013 Report) PDO and PGI products of Emilia-Romagna Production value 7 billions Export 2,5 billions Consumption value 12 billions Main excellences Produzione 2012 Variazione 2012/2011 Parmigiano Reggiano ,4 Prosciutto di Parma ,6 Aceto balsamico di Modena ,5 Mortadella Bologna ,8 Patata di Bologna ,0 46% of the turnover of the first 10 Italian PDOs 9 Direzione Generale Agricoltura

10 THE AGRIFOOD SYSTEM OF EMILIA-ROMAGNA AGRIFOOD Regional excellences in food PDO and GPI products of Emilia-Romagna Emilia-Romagna is the most representative region in Italy for quality agrifood productions, both in terms of geographical indications (40 PDO and IGP out of 259) and value 10 Direzione Generale Agricoltura

11 Emilia-Romagna Food System in the Smart Specialisation Strategy ASTER all rights reserved

12 De Provincie Noord-Brabant Yves de Boer

13 Agri & Food facts

14 Working together on new approaches attaching conditions for further growth of livestock farming stimulating innovation exploring new strategies towards markets and consumers sustainable economic perspectives

15 De ZLTO Hans Huijbers

16 Nature & land Food Energy Water Biodiversity Care Recreation Livelihood Innovation Experience Farm services

17 Agri Hightech, design Precision farming Robotics Remote sensing Tracking & tracing Growtech LED-lightning Glass houses Food chains Logistics, marketing New concepts Sustainability Distribution Market concepts Packaging New products Chemicals, energy Bioeconomy Agrobiotech Breeding Coating Seeds Life science Functional food Green medicines Smart farming: connecting technology

18 Environment Society Health Good food Green city Nature Biodiversity Landscape Water quality Energy Biomass Sun Wind Stay Recreation Relaxation Leisure Care Care farms Smart food Education School children Employees Food Community garden City farming Freshlabs Local food Culture Design Livelihood Cooperations Social farming: connecting society

19 Parmezaanse Kaas

20 ZLTO,2013

21 ZLTO,2013

22 Product specification of Parmigiano-Reggiano cheese Milk only from a delimited area Feed regime of cattle does not allow use of silage At least 70% of roughage should come from delimited area Limited list of concentrates can be used Milk cannot be cooled below 18 C Only raw milk can be used for processing to cheese Milk is collected twice a day Cheese is being produced 365 days a year

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30 Market relationships in supply chain of Parmesan cheese Farm Farm Farm Farm Farm Farm Cheese Cheese Cheese Cheese dairy dairy dairy plant with low transaction costs maturing Wholesaler/maturing high transaction costs 12 m 24 m high transaction costs Multiple retailer Export market

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34 Parmigiano-Reggiano supply chain months cheese tonns produced by: cooperatives dairies - 60 private dairies - 73 farm dairies 24 months cheese tonns (89%) ripened and traded by 200 ripeners/wholesalers (top 4 companies account for 25-30%) tonns (11%) ripened and traded by cheese dairies (wholesale market and direct sales to consumers) 24 months cheese Food industry 3% Ho.Re.Ca. 6% Export 22% Small retailers 13% Multiple retail chains 50% Direct sales to consumers 6%

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37 Production and price development

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39 Parma Ham

40 Product specification Parma ham Pigs raised in 11 regions of Italy Farms registered and piglets marked within 30 days after birth Feed regime prescribed: at least 50% cereals, list of prohibited feedstuffs Prohibited pig breeds: New Hampshire, Piétrain, Spotted Poland China Minimum age of pigs 9 months Liveweight at slaughtering between 144 and 176 kg (10% above and below 160 kg Minimum curing period of 12 months with minimum end weight 9 kg Processing firms in hill and mountain area south of Parma: at least 5 km south of the Via Emilia and max. altitude of 900 m a.s.l.

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44 Kg Liveweight at slaughtering UK NL France Italy DK Germany

45 Control body Collective advertising Research Brand safeguarding 5,386 pig farms APA 139 slaughterhouses IPQ 189 Parma ham firms Consortium Parma

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47 Production area

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52 Production and value of PDOs and PGIs (only meat products) number of production turnover firms tons wholesale consumer mln mln Total PDO-PGI Prosciutto di Parma Prosciutto San Daniele Mortadella Bologna Bresaola Valtellina Speck Alto Adige Other Pdo and Pgi Source: Ismea

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54 CRPA - Centro Ricerche Produzioni Animali (Research Centre on Animal Production)

55 Ecosystem Fattoria della Piana Candidate for the ZAYED FUTURE ENERGY PRIZE 2014

56 Livestock production in Italy Livestock numbers in Italy (data are in millions for cattle and pigs, x 10 millions for poultry) Five regions of Northern Italy account for more than 70% of livestock Manure N and mineral fertiliser N use in Italy (data are x 1000 tonnes)

57 Samenwerking in de Toekomst

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