Enabling your Enterprise Mobility to tap New Growth Opportunities Swift, Systemic, and Strategic

Transcription

1 Enabling your Enterprise Mobility to tap New Growth Opportunities Swift, Systemic, and Strategic Udayan Banerjee Chief Technology Officer Sanjay Ahuja Head Mobile CoC NIIT Technologies White Paper

2 CONTENTS Overview 3 Transforming the Business 3 Reality Check 3 Strategy, Strategy, Strategy 4 Enterprise Mobile Strategy V/s Digital Strategy 5 A Mobility Center of Excellence 5 Industry Trends: Drivers of Adoption 6 Best Practices to Accelerate Deployment 6

3 MANUFACTURING PROFIT DELIVERY CONSUMPTION MARKETING MARKETING MARKETING MANUFACTURING PRODUCTION TRAVEL PRODUCTION FACTORY SALES PROFIT MANUFACTURING PRODUCTION PRODUCTION BUSINES MARKETING FACTORY PROCUCTION DISTRIBUTION SALES Overview Fuelled by an increased usage of smart devices, mobility is connecting end-users like never before. By 2020, the enterprise mobility market globally is estimated to be USD 140Bn and is surely headed to become mainstream in CIO strategies. Global enterprise mobility market will bring in $140 billion a year by 2020, representing a 15% annual growth in revenue for the next seven years. NASSCOM REPORT 2012 Though mobility adoption varies depending on industry, however it is gaining strategic share of IT spend beyond the early adopters. The share of IT spend on mobility is expected to grow to 10-12% (from the current below 5%) of the total IT spend by 2020.Enterprise mobility, however, is not just about networks and gadgets, it is much more complex. It is about driving business growth through innovative marketing tools, about collaboration, and about how organizations address their buyers and employees. Today, it is a powerful tool that promises to bridge the gap between business and IT and truly make IT a business enabler by providing the capability to tap new opportunities. Transforming the Business Enterprise Mobility has made it possible to create new revenue channels, improve field staff efficiency, and leverage new modes of user engagement that can increase market penetration and customer loyalty. Moreover, enterprises can now gather valuable data about buyer behaviour and facilitate location-based services by implementing mobility solutions. For instance, in the banking industry, smart mobile banking applications have changed the way traditional banking was done while in the insurance sector, mobile applications have now made it possible to buy new policies almost instantaneously. Shorter sales cycles and reduced cost of customer acquisition can significantly boost cost savings and revenue generation while enhanced productivity and efficiency, resource utilization, and streamlined business processes can lower operational costs. In this sense, enterprise mobility can have a transformational impact on the business. Even then, the big question that weighs on every CIO s mind is the ROI from mobility initiatives? Reality Check Issues such as rapid technology obsolescence and platform security are top concerns while considering investments into enterprise mobility technology. Decision makers need to adopt a cautious approach before committing big investments or adopting mobility in full swing. What is the key reason for this? Mobile technology continues to evolve at a rapid rate such that no one can predict exactly what form the technology will take three years down the line or what sort of devices will be available and whether your investments today will become obsoletea few years down the line. Nevertheless, all trends indicate that enterprise mobility will see a 100% spurt in its usage over the next few years making it imperative for enterprises to get ready for it or risk obsolescence in the business world. 3

4 What can you do to minimize these risks? Knowing where you are from a mobility adoption lifecycle perspective is key to plan the next steps required to ensure its effective implementation across your organization. Is your network ready for the transition to enterprise mobility? Most enterprises focus on mobile access device such as laptops or smartphones when they think of security. Or they look at the enabling technology such as cloud or 3G/4G or the mobile operating system. You need to assess whether your supporting enterprise network is still dependent on outdated, insecure, and improperly configured devices. Your enterprise systems need to be up-to-date with the latest patches and technologies offered by your vendor. These are the security loopholes that are usually exploited by unscrupulous elements. Key questions that we need to consider: Is your business logic complemented by your service architecture? Do you have a robust device ecosystem? From an IT perspective, device management, cross stage transactions and support are key to a seamless user experience. Are your application capable of taking on any challenges? Can you provide tailored application for coustomer use and support it with application development and maintenance over the long term? Do you have domain specific framework to meet the needs of your customers? How secure is your mobility ecosystem? Develop a deep understanding of both your internal and external requirements when you think about mobility. Are you considering mobility to enable your workforce with technology that can improve productivity, such as providing your field force real-time access to enterprise information or are you looking at mobility as a means towards enhancing customer service and satisfaction? It could also be a combination of both these elements or in addition to this you could look at mobility as a means of reaching newer geographies or market segments. A holistic look at these aspects will help you look at your existing enterprise applications and business processes that would need to be upgraded or customized to enable mobility. Answering these questions will enable you to develop a comprehensive enterprise mobility strategy that would have significant business impact.identify your business priorities and put in place a clear organizational position on the approach you want to take whether you want to take an inside out approach or vice versa. Even before you roll out the program you need to have a comprehensive governancepolicy in place including one that takes into consideration trends such as bring your own device or BYOD as it is now more popularly known. You need to also consider the possibility of establishing a mobility centre of excellence that regularly assesses technological trends in the mobility space to ensure you can fine-tune your mobility roadmap to stay on top of the market. As mentioned earlier, success depends on how one design, Answering these questions would helpyouin creating a clear vision of what your mobile strategy should look like and how it will integrate with your business in terms of operations, investments, and skills required. develop, and delivera mobile strategy that is closely aligned with the organization s business objectives. A good place to start this is by finding out what your customers and employees require. In designing the strategy, the sales force and field staff should be involved as they can give valuable feedback. Strategy, Strategy, Strategy Assessing your existing enterprise system is just the first step. Simultaneously, you need to look at your enterprise mobility strategy. Are you considering adopting enterprise mobility to stay at par with market trends or do you have a larger vision? While the former can be a driver it s the latter aspect that is critical if you want the adoption of mobility to have a positive impact on your business. A leading fashion brand created graphic applications for its ipadusers in order to give them a near lifelike virtual experience of its luxury products. The result: an appealing visual content on beauty products that feels real and inspires customers to not just browse but also buy online. 4

5 Enterprise Mobile Strategy v/s Digital Strategy BYOD and MDM which have relevance for Enterprise Mobility Strategy have no role in Digital Strategy. Consumerization of IT is applicable for a Digital Strategy,but the same is of lesser importance for Enterprise Mobility. Enterprise Mobility Strategy Digital Strategy Internal facing, for the mobile employees, for optimizing the workflow, makes informtion available, for frontline employees to serve customer better. CIO driven Customer facing, for providing consistent experience across multiple channel, for establishing a dialog with customer, for prroviding great user experience. CMO driven Enterprise Mobility Strategy is an internal facing strategy which is devised for the mobileemployees. The strategy focuses on optimizing the workflow, making information availableforfrontline employees to serve customer better. Digital Strategy is more of a customer facing strategy where there is a direct interactionwith thecustomer. The motive of a digital strategy is to provide a consistent experienceacross multiple channels and to ensure that all the glitches that are faced by the customerare mitigated. This alsohelps in establishing a dialog with the customer and provides themwith a great user experience. Enterprise Mobility Strategy would be a CIO driven strategy where the technology, devices, networks may be under the control and monitoring of the CIO. This is due the various probable risks with from an Information Security standpoint. A Digital Strategy on the other hand is CMO driven. The emphasis here is on the strategy plan, the communication plan, and the communication channels via which the plan will be executed. The strategy plan will focus and in all means look to reach out to maximum number of customers. Digital strategy coupled with a Marketing AutomationT function can also prove an effective way to nurture the potential leads generated. A Mobility Center of Excellence Another key factor is defining your platform strategy. As application and device usage increases, it is best to adopt a Mobile Enterprise Application Platform (MEAP) approach that can help you control multiple devices and applications. Technology wise, the mobility game is moving towards a multi device management scenario. Also the content residing on these devices is increasingly being offered using cloud or virtualization solutions. Hence, it is imperative to deploy tools to manage devices and facilitate device collaboration across business functions in a secure manner. Security concerns are best addressed by ensuring encryption, tracking software as a part of mobile architecture, rationalizing access, and upgrading mobile security solutions on a continuous basis to help protect against viruses, malware, and other malicious attacks. The success of any mobility strategy will depend on effective mobile application management. The question to ask is whether your applications are service oriented or whether you are still stuck with a monolithic architecture. If you have encapsulated all your business functionalities in the form of services, then, taking your applications to mobile would be that much easier. But ensure that your server infrastructure is capable of handling the growing demands placed by the increasing number of mobile applications in your IT landscape. Mobility is not a quick fix to address business challenges but devising a long- term plan will give you a definite edge and sustainable benefits. 5

6 Industry Trends: Drivers of Adoption While Enterprise Mobility is beginning to make its presence felt, we will quickly take a look at some of the trends emerging in the industry: We will witness increased focus in terms of more budgets being assigned to mobility initiatives. More and more CIOs would want to keep it high on their priority list and will look at fast track implementations or upgrades to enable mobile adoption. the changing market landscape periodically. Analyse how it will affect your business and whether your mobility solutions will support you in managing those market challenges. INVESTMENT AND BUDGETING PARTNER AND VENDOR SELECTION There will be an explosion in the adoption of smarter and easy-to-use mobile applications owing to increased adoption of tablets. The apps will become more focused on context or location-based services for buyers and employee friendly apps for the mobile workforce. Industries like banking will look for more innovative applications to attract their consumers while other industries will definitely catch up. E.g. retailers would want to create apps that provide enhanced virtual user experiences. Manufacturing industry will revamp their business processes to reduce their sales and distribution cycles. ANALYSE AND PLAN ROLLOUT ARCHITECTURE AND APPLICATIONS GOVERNANCE AND COMPLIANCE Not just about devices: Devices are just the tools to facilitate your application access. The real value resides in the applications and the architecture that need to keep up pace with the ever changing application landscape. User experience will get differentiated through augmented reality, visual searches, multi device management, customized products Enterprise content will become richer and more useful as mobility incorporates inputs from big data, cloud, and business analytics. Governance and compliance: It is best to spell out the compliance policies and measures especially in a world where a single glitch can mean expensive mistakes. If required restrict access and prioritize on who is eligible for BYOD. Also, have a governance structure in place that can continuously monitor the performance of your mobility solutions. Best Practices to Accelerate Deployment Enterprise mobility is transforming businesses the world all over. If you want to be closer to your customers, faster than your competitor, and enable your workforce to be super productive and efficient it is time to gear up and get ready for mobility adoption. A few best practices to help you navigate through the complex but innovative world of mobility include: Analyse and plan rollout: Whether you want to invest upfront or go about adopting mobility solutions in a phased manner, it is important to analyse and be able to distinctly identify the business advantage and impact on productivity as a result of the implementation. Let mobility and business speak a common language and only go for what will help you achieve it. Also, review Work with a specialist: The biggest headache perhaps would be to engage a right partner who can help you to effectively roll out mobility solutions. Ensure that your partner understands your business, has in-depth knowledge of how to align business objectives with mobile strategy, has a proven track record of successful implementations and program management, and can help you create a roadmap for mobility adoption. Budget: Enterprise mobility is expensive. Prioritize your spending and consider investing only in applications that bring clear value to start with. Perhaps in enterprise mobility, IT has truly discovered how to be a business enabler and a catalyst to transform the business. It is time to adopt mobility and explore a world full of new market opportunities that will drive business growth while ensuring you stay at par or even ahead of the competition. 6

7 About NIIT Technologies NIIT Technologies is a leading IT solutions organization, servicing customers in North America, Europe, Asia and Australia. It offers services in Application Development and Maintenance, Enterprise Solutions including Managed Services and Business Process Outsourcing to organisations in the Financial Services, Travel & Transportation, Manufacturing/Distribution, and Government sectors. With employees over 8,000 professionals, NIIT Technologies follows global standards of software development processes. Over the years the Company has forged extremely rewarding relationships with global majors, a testimony to mutual commitment and its ability to retain marquee clients, drawing repeat business from them. NIIT Technologies has been able to scale its interactions with marquee clients in the BFSI sector, the Travel Transport & Logistics and Manufacturing & Distribution, into extremely meaningful, multi-year "collaborations. NIIT Technologies follows global standards of development, which include ISO 9001:2000 Certification, assessment at Level 5 for SEI-CMMi version 1.2 and ISO information security management certification. Its data centre operations are assessed at the international ISO IT management standards. India NIIT Technologies Ltd. Corporate Heights (Tapasya) Plot No. 5, EFGH, Sector 126 Noida-Greater Noida Expressway Noida , U.P., India Ph: Fax: Americas NIIT Technologies Inc., 1050 Crown Pointe Parkway 5 th Floor, Atlanta, GA 30338, USA Ph: Toll Free: NIIT Fax: Europe NIIT Technologies Limited 2 nd Floor, 47 Mark Lane London - EC3R 7QQ, U.K. Ph: Fax: Singapore NIIT Technologies Pte. Limited 31 Kaki Bukit Road 3 #05-13 Techlink Singapore Ph: Fax: A leading IT solutions organization 21 locations and 16 countries 8000 professionals Level 5 of SEI-CMMi, ver1.2 ISO certified Level 5 of People CMM Framework Write to us at marketing@niit-tech.com D_44_151113