UC Davis Graduate School of Management. Management of Nonprofit Organizations By appointment

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1 UC Davis Graduate School of Management Syllabus Management Winter 2002 Office hours 9 am - 5 pm Management of Nonprofit Organizations By appointment Faculty - Jane Hagedorn th St., Sacramento Tuesdays 6 pm to 9 pm OCM jhagedorn@saclung.org Course Description This seminar course will focus on management issues unique to nonprofits from the leadership perspectives of the volunteer Board of Directors and the staff chief executive officer. Private nonprofit organizations are growing rapidly but have only come under serious academic analysis in recent years. The $700 billion dollar nonprofit sector includes education, research, health care, art, culture, religion, communications, social welfare and services, advocacy, legal services, international assistance, foundations and mutual benefit professional and trade associations. We will explore the unique leadership skills, organizational ability, accountability and ethical demands of the nonprofit sector with primary emphasis on 501 c 3 nonprofits. We will examine important differences in management of the nonprofit sector versus the business and public sectors. Through active class participation we will analyze the leadership and management attributes of successful volunteer and CEO leaders. Special attention will be given to mission, vision, financial issues, ethics, relationships between volunteers and staff, crisis management, and the role of advocacy. This seminar style class will be limited to 16 participants who will be asked to engage in active discussion and debate based on full preparation for each class. Readings will be required. The field work will demand first hand research and analysis of your case study.

2 -2- Class Objectives: Through course lectures, active group discussion, nonprofit organizational analysis, outside lecturers, written resources and prepared material, you should by the end of this course be able to: 1. Understand the unique role, management techniques and attributes of the nonprofit sector. 2. Understand the relationships, mutual dependencies, and unique differences between the nonprofit sector and the for profit and government worlds. 3. Understand the unique governance and leadership issues of volunteer and executive leaders. 4. Understand the criticality of mission, vision and strategic planning in nonprofit sector. 5. Understand the role of public policy and advocacy in nonprofits. 6. Understand the unique and demanding ethical and accountability responsibilities of the nonprofit sector. Course requirements Class Participation (40 % of course grade) Active and full participation by each student will be required including being knowledgeable of the evening s case study and reading the required materials and case before arriving at class. Field Case Study: (35 % of course grade) Select a 501 c 3 nonprofit organization with a minimum annual budget of $25,000. and with a substantial local presence (please do not select your own nonprofit if employed in the field) by Jan. 15 th and review with instructor. Through interviews with its chief executive officer or senior staff, the Board Chair or officer and at least one other volunteer and by reviewing the organization s annual report, 990 IRS form, budget, and program of work seek to understand the following:

3 -3- a. The degree to which those interviewed understand and are able to articulate the written mission and financial base of the organization. b. Understand the sources of the finances which make up the annual budget with particular emphasis on analysis of the information and congruence with the 990 report. Be able to comment on the long term financial stability of the organization. c. Report on the biggest challenges or key issues facing the organization and what the organization is doing to meet these challenges. Prepare a 5 to 7 page summary of your experience with footnoted sources and submit by February 19th. Each student will be asked to make a verbal 10 to 15 minute presentation of his or her findings during the last three classes of the course. Issue Paper (15 % of course grade) Select a topic from the lecture, discussion or readings and prepare a paper with research from at least one new source and one recommended reading. This is not to be a case study but your analysis of a nonprofit management issue of interest to you. Please provide a brief one paragraph description of your selected topic by January 15th. The paper should be limited to maximum of three pages with footnotes of sources used and be submitted by January 29 th. Depending on time and topic you may be asked to present your paper to class. Summary Report (10% of course grade) Provide a two page report no later than March 13th that addresses the following questions: a. What are the most important learning experiences that resulted from the course? b. What case study was of interest to you and why? c. Describe the three most important qualities needed by a nonprofit CEO and a nonprofit Board President or Chair. d. Describe your personal theory of volunteerism and describe how you envision yourself being involved in nonprofits in the coming years.

4 -4- Reading Sources 1. Required: (H) Robert D. Herman and Associates, Jossey Bass Handbook of Nonprofit Leadership and Management (N&D) Burt Nanus and Stephan M. Dobbs, Leaders Who Make a Difference Essential Strategies for Meeting the Nonprofit Challenge 2. Required: (CP) Class packet includes additional class readings and case studies to be used in the class. 3. Recommended readings: (O) Michael O Neill, The Third America The Emergence of the Nonprofit Sector in the United States (W) Miriam M. Wood, Editor, Nonprofit Boards and Leadership: Cases in Governance, Change and Board-Staff Dynamics (FH) Frances Hasselbein,et.al.,Ed., The Leader of the Future (B) Herrington J. Bryce, Financial and Strategic Management for Nonprofit Organizations (H&H) Robert D. Herman and Richard D. Heimovics, Executive Leadership in Nonprofit Organizations: New Strategies for Shaping Executive-Board Dynamics (D) Peter F. Drucker, Managing the Non-Profit Organization Practices and Principles (P) Robert Putnam, Bowling Alone The Collapse and Revival of American Community npsummar

5 5- Management of Nonprofit Organizations Winter 2002 Syllabus Jan. 8 th, 2002 Introduction to the Nonprofit Sector (Class 1) Profile, history, role; course themes of leadership, vision and mission, accountability, ethics, and relationship to government and business; international role of nongovernmental organizations Guest speaker: Jan Stohr, Director of the Nonprofit Resource Center Required prereading: H Jossey Bass Handbook Chapters 1 through 5 N& D Leaders Who Make a Difference Chap. 1 and 2 Case: United Way of America (Class Packet). Jan. 15th Governance and Leadership: Role of Board of Directors (2) Governance and legal issues, trustee role, volunteer accountability, fiduciary responsibilities, stewardship, Board and CEO relationships Required prereadings: H Jossey Bass Handbook Chap. 6 N&D Leaders Chap. 3 Guest speaker: Anne Ferguson, Attorney Hunter Richey DiBenedetto and Eisenbeis, LLP Case: United Way of America case continued One paragraph description of topic for issue paper due. Select nonprofit for field case study and review with professor. Jan. 22th Executive and Management Leadership: Role of CEO (3) Research, centrality theory, key attributes and behaviors, internal and external roles, leadership issues Required prereadings: H Jossey Bass Handbook Chapters 7 and 11 N&D Leaders Chapter 6 Case: Girl Scouts of USA (Class Packet)

6 -6- Jan. 29th Critical Role of Mission and Vision in the Nonprofit Sector (4) Focus on the uniqueness of the nonprofit mission and its social compact, strategic planning and integration, mission drift, issue of alignment, impacts of internal and external crisis and demands Guest speaker: Ray Tretheway, Executive Director Sacramento Tree Foundation and Sacramento City Council Member Required prereadings: H Jossey Bass Handbook Chapters 8 and 14 N&D Leaders Chapters 4, 5, and 10 Cases: W. University of Bridgeport (Class Packet) Tucson Discovery Museum (Class Packet) Issue paper due. Feb. 5th Financial Management and Fiduciary Responsibility (5) Nonprofit accounting issues and standards, Board liability, conflicts of interest, tax issues, FAS regulations, audit and 990 reporting Guest speaker: Ken Dodge, CPA Managing Director JW and Co. CPAs Required prereadings: H Jossey Bass Handbook Chapters 15 and 19 Please bring to class the most recent audit and 990 of your selected nonprofit field case study.

7 -7- Feb. 12 Impact of Change and Crisis on Nonprofits: Focus on Symphonies (6) This special three hour seminar will focus on a major nonprofit sector in the arts which is experiencing dramatic changes in our society. The impacts for symphony nonprofits are real and perceived crises driven by cultural and demographic patterns, shifts in donor and financial support, entertainment competition, and conflicts between needs and wants internally and externally. Guest Speaker: Ernie Lewis, MD, Retired Associate Dean School of Medicine UC Davis and Past President Sacramento Symphony Cases: The Sacramento Symphony Case, Dr. Lewis The Boston Symphony Orchestra case (Class Packet) Required prereading: O The Third America Chap. 5 (Class Packet) Feb. 19 th Ethical Issues in Nonprofits (7) There is increasing concern and oversight involving ethical issues in all sectors of society with particular focus on the nonprofit sector. The premise that nonprofits should actively promote moral management. And other complex and important ethical issues will be debated. Cases: A selection from Ethics in Nonprofit Management by USF s Institute for Nonprofit Management (Class Packet) Required prereading: H Jossey Bass Handbook Chapter 9. Field case study reports due.. Feb. 26th Role of Public Policy and Advocacy in Nonprofits (8) The unique role of advocacy and its relationship to mission, legal and IRS considerations, nonprofit advocacy impacts and relationships to government, business and community Required prereadings: H Jossey Bass Handbook Chap. 10 N&D Leaders Chapter 8 Begin field case study presentations.

8 -8- March 5th Resource Development (9) Fundraising essentials from points of view of Board and CEO, mission based fundraising, volunteer development and management, entrepreneurial nonprofits, new financial development initiatives Required prereadings: H Jossey Bass Handbook Chapters 13,17,18 N&D Leaders Chapters 7 and 9 Continue field case study presentations. March 13th Finish field case study presentations. (10) Guest speaker: Kori Stephens, UCDGSM MBA June l999 Project Director, STARS Required prereadings: Leader to Leader Invisible Side of Leadership (Class Packet) N&D Leaders Chapter 11 Summary reports due. npcourse.doc

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