Live Chat Performance Benchmarks A Statistical Analysis 2012 Edition

Size: px
Start display at page:

Download "Live Chat Performance Benchmarks A Statistical Analysis 2012 Edition"

Transcription

1 Live Chat Performance Benchmarks A Statistical Analysis 2012 Edition 2012 LogMeIn, Inc, Version 2

2 Highlights Thousands of customers, worldwide Reliable 99.99% uptime The industry s best value Rapid deployment 24/7 support Proven installs across vertical markets Contact BoldChat, a LogMeIn brand 2024 N. Woodlawn Suite 350 Wichita, KS Phone: (866) (316) Website: Introduction In the fall of 2009, we published a benchmarking report which queried the data across our entire customer base in order to produce statistics related to live chat usage. Prospective customers, members of the media, analysts, and existing clients had asked for data from the vantage point of Internet retailers, e-service providers, and other website owners who use live chat software for sales and services engagements. The initial publication marked the first time that a leading live chat provider openly shared statistically relevant benchmarking data and, as expected, the report was immediately popular. The document, entitled Live Chat Performance Benchmarks: A statistical analysis remains one of our most popular collateral pieces. Because our products are provided through a software-as-a-service model, our infrastructure includes aggregated data from thousands and thousands of live chat customers. With tens of millions of chat records, hundreds of millions of website visit records, and billions of unique page-url recorded visits, we have access to one of the largest live chat user communities in existence. This massive base of real-world data has enabled us to extract the findings presented in both the original report, and this follow-up version. While many of the goals of this analysis remain consistent with the inaugural version, there are three additional goals which themselves were born from readers of the initial report. The original goals remain: 1. Present benchmarks for a wide variety of live chat operational practices 2. Uncover implementation differences affecting key live chat operational issues 3. Test the statistical causality of live chat operational best practices The additional goals in this updated version are: 4. Monitor and report on changes to key benchmarks since the first report 5. Calculate benchmarks for higher traffic sites 6. Identify and present benchmarks for elite users of live chat 1

3 These last two goals are worthy of discussion. In the first benchmarking report, we noted that the key determinant related to many critical live chat statistics was quite simply the amount of website traffic a business had. As the volume of visitors went up, the averages and ranges associated with the benchmarks shifted in meaningful ways. Higher traffic sites, rightly, have asked us to contemplate benchmarks for them distinctly and in this updated report we do so explicitly. The last goal comes from the fact that many of the benchmark ranges presented in this type of analysis are, by their nature, very wide. In many engagements with customers and others familiar with our benchmarking report, we ve had conversations that began mostly like this: Thanks for providing these benchmarks; it s helpful for us to understand the ranges one could expect on average. But, we don t want to be average! We want to be exceptional! If we apply best practices and rigorously test things as you suggest, then what can we expect? In this new version of the benchmarking analysis, we attempt to provide guidance here. In several sections throughout the report, we analyze the best of the best smaller groups of customers achieving exceptional results so that readers can discover not only what average is, but what s superlative. In several sections throughout the report, we analyze the best of the best smaller groups of customers achieving exceptional results so that readers can discover not only what average is, but what s superlative. A Note About Privacy BoldChat takes the privacy of its customers seriously. We are bound by our privacy policy and as such, protect our customers information. In accordance with this policy, the data presented in this report is entirely summative. Unless we have a customer s specific and written permission, we do not reveal individual statistics or information. Terminology For those unfamiliar with live chat technology some key terms are defined here which will help readers to better understand the data in this report. Other terms related to customer groupings are also defined. Conversion: The BoldChat system includes a conversion tracking mechanism allowing customers to specify and report on customized conversion types. For this analysis, only financial conversion types were considered (i.e., purchases). Pre-Chat Form: A set of questions posed to a potential chatter before the chat starts but after they click a chat button or accept a proactive invitation. Unavailable Form: A form presented to the website visitor after they click on a chat button during a time in which no chat operator is available to answer the chat. Reactive Chat: Chats initiated by website visitors by clicking on a chat button. Proactive Chat: Chats which occurred due to a website visitor s acceptance of an invitation to engage in a chat. 2

4 Unavailable Chat: An attempt by a website visitor to initiate a reactive chat during a time in which the website s agent is not available to answer the chat. Abandoned Chat: A chat that makes it to the pre-chat form, but never actually starts. Unanswered Chat: A reactive or proactive chat begun by a website visitor but never responded to by a website s agent. Higher Traffic Sites: The group of websites in our customer base that are well trafficked. These sites, on average, experience almost four times the website traffic as our average customer. Elite Customer Segments: A smaller group of websites for which traffic is significant and for which all the sites in the segment exhibit benchmark performance at the highest level. Benchmarks vs. Best Practices While the data provided in this report is certainly aimed at making customers more successful, they cannot themselves be called best practices. Certainly, part of this project aims to uncover areas that can positively influence a live chat implementation, but best practices are not only derived mathematically. There is a human component an expert human component necessary for any best practice to yield results. So, while the data in this report may inform best practices and even uncover new areas that can become best practices, they cannot be labeled as such. There is a human component an expert human component necessary for any best practice to yield results. While benchmarks is not an entirely accurate term either, it does more correctly describe the statistics presented herein. A benchmark is a snapshot of data against which progress can be measured over time. Using aggregated metrics of thousands of customers should give new and existing live chat users alike something against which they can compare their own performance. Approach To create this report, we employed three tactics iteratively. Common Questions During sales and professional services engagements, our staff is frequently asked a similar set of questions. Again, we are able to answer these questions based on expertise developed over years of firsthand experience, but the questions themselves were directionally useful as we crafted specific queries to our vast databases of information. Some of the most influential questions posed to us are: What kind of chat traffic can our company expect? Does proactive chat positively influence conversion? What percent of chatters will convert to sales? What is the best time to engage a visitor proactively? Should we start with chat for support or chat for sales? Where should we put the chat button? Known Best Practices By working directly with customers over the years, our professional services team has developed a playbook of implementation standards that seem to work time after time. This project afforded us the opportunity to statistically verify or refute the observed efficacy of many of these practices. 3

5 Data Interrogation Many people inside our organization, because of the nature of their jobs, have an intimate knowledge of our data structure. The insight brought to bear on this project by our database administrators, developers, professional services personnel, quality assurance team members, and many others proved an invaluable resource. Their understanding of the interdependence between seemingly disjunctive data points coupled with a dogged curiosity for discovery often led us in new and important directions. Statistics Methodology This section includes a discussion of the statistical decisions made during this project. Median vs. Mean Many of the benchmark statistics presented in this analysis utilize the median rather than the mean. The median, distinct from the arithmetic mean, is the middle value of the data. Half of the data set is less than or equal to the median and half is greater than or equal to the median. The median is still a type of average, however, so it is appropriate for a given benchmark to say that, the average BoldChat customer We decided to use the median because it corrects for outlying data while an arithmetic mean does not. Confidence Interval Where appropriate, we also provide statistical ranges within a 95% confidence interval. Ranges allow people to see the upper and lower boundaries that can be expected. Intervals also allow us to make the following types of statements: We can be 95% confident that the average BoldChat customer will experience between X and Y Live Chat Benchmark Statistics This section of the report, divided into sub-sections, shows and explains the findings from this research effort. Live Chat & Conversions In this section s analysis, we examined tens of thousands of individual purchase conversions. It yielded some of the original report s most intriguing findings. The same holds true today. Chatters are 7.5x more likely to convert than visitors who don t chat. Up from 4.1x in Chatters buy, on average, 24% of the time. Chatters spend about 55% more per purchase than non-chatters. Chatters who engage via proactive invitation are 8x more likely to convert than visitors who don t chat. Up from 6.3x in Knowing that higher traffic impacts benchmarks, here are some of the above statistics recalculated against our higher-traffic customer base. Chatters are 5.5x more likely to convert than visitors who don t chat. Chatters with higher traffic websites buy, on average, 17% of the time. Chatters who engage via proactive invitation are 9.8x more likely to convert than visitors who don t chat. And while both result sets are impressive, here is a calculation for the elite conversion segment set of customers. These businesses have turned chat conversion into an artform worthy of study, and accolades. Chatters with the elite buy, on average, 55% of the time. 4

6 Chat Engagement These data points are focused on actual live chats occurring between a website agent and a visitor. The average percentage of website visitors who engage in chats is 1.7%. This is essentially unchanged from Within a 95% confidence interval, the engagement rate ranges between <1% and 15%. For our higher traffic websites, less than 1% of visitors engaged in chats. Readers are advised to remember that this statistic represents the middle of the data set; half the sample experiences engagement percentages equal to or above this figure and half experience engagement percentages equal to or below this number. If a site aims to maximize engagement, we know it s possible. We know by looking at the range associated with the elite engagement segment of our customers. This group chats with 9-22% of their site visitors. Proactive Chat Proactive chat is the issuance of a form, image, or other component that generally appears on top of a website and invites the visitor into a chat interaction. The average percentage of website visitors who accept proactive invitations to chat is 8.5%. Up from 6% in The acceptance rate for proactive invitations continues to vary widely. Within a 95% confidence interval, the acceptance rate is between 1% and 29%. Previously, this range had acceptance rates between 1% and 22%. The Chat Form type of invitation is still more widely accepted. It s nearly 37% more likely to be accepted over other types. However, in 2009, it was 50% more likely to be accepted. Proactive appears to be critical for higher traffic websites. Among these sites, proactive had an average acceptance rate of 9.7%. Proactive chat is an area where many customers attempt to optimize. Looking at the elite proactive segment of our customer base, proactive acceptance ranges from 13% to 46%, but the Chat Form type of invitation is no more or less likely to be accepted. Expected Chat Volume The possible range of the chats to visit ratio is substantially affected by the size of the website and the use of proactive invitations. The chart below gives averages on what one can expect for chat volume based on the visit volume a site receives each month. It appears that for larger sites, it is more difficult in general to get the same proportion of visitors to engage in a chat compared to smaller sites. Adding proactive invitations, however, can substantially increase one s range of influence over chat. The expected chat volume for any sized site should increase as proactive chat becomes a larger part of the mix. By charting the median values of engagement, one can see the importance of proactive chat. On average, it will more than triple a site s engagement rate. 5

7 5.00% 4.50% 4.00% 3.50% 3.00% 3.43% w/proactive 2.50% 2.00% 1.50% 1.00% 0.50% 0.00% 1.93% 1.81% 1.10% 0.91% 1.06% 0.32%% 0.34% 1-10K 10-25K K 100K + w/o Proactive Figure 1: Expected Chat Volume Unavailable, Unanswered, and Abandoned Chats These data points revolve around missed chat opportunities. Pre-Chat Survey Before a chat begins, many customers collect some information from the visitor. They do this because it either helps them provide better service or to filter out unwanted engagements. The average percentage of website visitors who abandon chats when a pre-chat form is presented is 47%. That s up from 39%, which hints that visitors are becoming less willing to complete a form prior to receiving assistance. For higher volume sites, the abandon rate was 44%. It is clear that showing certain fields and/or making fields required affects the average abandonment percentage. Requiring a phone number appears to make a significant difference worthy of note. Median 47% Status Not Shown Optional Required Phone 45% 50% 56% 44% 48% 50% Name 45% 50% 48% Figure 2: Pre-Chat Form Fields 6

8 Unanswered Chats We regularly tell customers as a best practice to answer chats within 10 seconds. Initially, the data from this project challenged that advice. The average wait time before visitors give up on a chat is 20 seconds when a pre-chat form is not in use which is up from 15 seconds but, The average wait time before visitors give up on a chat is 54 seconds when a pre-chat form is in use. This is down significantly from 113 seconds in So, while visitors over time seem to be becoming less likely to fill out a pre-chat form, they are becoming more patient when one isn t in use, but less patient when one is. If they bother to fill out the form the chat needs to be answered today, faster than in Overall, with each passing second, more and more visitors give up: 100% 90% 80% 70% 60% 50% 40% w/prechat w/o Prechat 30% 20% 10% 0% Figure 3: Unanswered Chat Survival 7

9 Unavailable Form When website operators are not available to chat, an form can capture lead information for later follow up. The average percentage of website visitors who will submit an form if one is presented to them is 17%. This is down from 23%. Within a 95% confidence interval, the average percentage of website visitors who will submit an form if one is presented to them is between 0% and 57%. Chat Satisfaction Aggregated customer data confirms that live chat engagements are highly satisfactory for website visitors. The average percentage of chatters who will fill out a post-chat satisfaction survey when presented to them is 25%. Using the window close prompt offered by BoldChat increases survey response by 39%. It s even more effective than the previous benchmark of 31%. The average satisfaction score given on a 1 to 5 scale across all survey questions is 4.4 which is identical to the 2009 findings. On average, 10% of the people who submit a post-chat survey also include comments, down from 29%. The average satisfaction scores for all categories are between 2.75 and 3.5 for chats lasting less than 10 seconds. The satisfaction average goes up gradually from 3.5 up to 4.0 for chats that increase from 10 seconds up through 30 seconds Satisfaction scores based on chat duration in seconds Figure 4: Chat Satisfaction and Chat Duration Satisfaction 8

10 The average satisfaction level increases up to 4.3 at 80 seconds and up to 4.5 at 180 seconds. Between 180 seconds and 1000 seconds for chat length, the average satisfaction fluctuates slightly between 4.3 and 4.5. Chats that are too short score low from a satisfaction standpoint but, interestingly, the inverse appears not to be true. Even chats lasting nearly 20 minutes are still scored highly. Chat Satisfaction & Conversions We were interested in the relationship between conversions and satisfaction. As such, we looked only at the group of customers who both use conversion tracking for purchases and offer a post-chat satisfaction survey. What we found is telling: The sites in the top 20% for conversion percent averaged 4.50 on their overall satisfaction scores. The sites in the top 50% for conversion percent averaged 4.48 on their overall satisfaction scores. The sites in the bottom 50% for conversion percent averaged 4.25 on their overall satisfaction scores. The sites in the bottom 20% for conversion percent averaged 4.24 on their overall satisfaction scores. Another way to look at these results: Sites in the top 20% for satisfaction scores had a 266% greater chance to convert a chatter than an average site. Sites in the top 50% for satisfaction scores had a 63% greater chance to convert a chatter than an average site. Sites in the bottom 50% for satisfaction scores had a 29% less chance to convert a chatter than an average site. Sites in the bottom 20% for satisfaction scores had a 35% less chance to convert a chatter than an average site. Conclusions The data presented herein quantitatively supports the following conclusions: Live Chat Is an Increasingly Effective Sales Channel For the average website, adding live chat will increase conversions and average order size. A chatter is 7.5 times more likely to convert than a regular website visitor and this is up since the last time we reported this benchmark. That, coupled with the fact that on average a buyer through chat will spend 55% more, indicates that live chat and those employing it is improving for sales throughput and value. Proactive Chat Invites are Critical for Highly Trafficked Sites Chatters who engage via proactive are, for the average site, 8 times more likely to buy. That should encourage all sites to explore the technology with a serious intent for implementation. But, for highly trafficked sites it appears even more important. Chatters engaging on those sites through proactive are 9.8 times more likely to buy. Additionally, proactive chat appears to be a website s best tool to impact overall chat engagement. Highly trafficked sites, on average, have 9.7% of their proactive invites accepted. Missed Opportunities Are Controllable, But Methods May Change Over Time Website owners are not helpless. Through the implementation of pre-chat forms (or not), optimization of answer 9

11 speed, and inclusion of unavailable lead capture mechanisms, Internet businesses can signi cantly change the number of engagements and follow-up opportunities created by live chat. Business should keep an eye on these statistics because over time, chatter behavior has changed. Visitors are increasingly less likely to fill out a form before chatting, but if they do, they want the chat answered more immediately than in Chat Satisfies and is Related to Conversions Not only do chatters participate in post-chat surveys but the average score they give across the variables of professionalism, responsiveness, knowledge, and other criteria shows that these interactions are overwhelmingly positive. Additionally, there appears to be a direct relationship between high satisfaction scores and the likelihood a site has to convert a chatter. Those in the top 20% for satisfaction scores had a 266% greater chance to convert a chatter. 7 Key Benchmarks Based on the findings presented in this document, live chat users should diligently manage, or seek the expertise of professionals in order to ensure that their implementations achieve, at least the following: 2. The implementation of proactive chat on top of reactive chat should increase a site s engagement rate by ~388%. 3. Chatters ought to convert at ~7.5 times the rate of a regular website visitor. 4. Chatters via proactive chat ought to convert at ~8.5 times the rate of a regular website visitor. Customers with more traffic can expect higher proactive acceptance rates. 5. The use of a pre-chat form ought to cause ~47% of those who are presented with it to abandon, but should increase the survivability of the chat request. 6. Sites that use an unavailable form on average capture contact data from 17% of those who are presented with it. 7. Speed of answer is more import than in our previous study. The 2009 benchmark indicated that answering a chat within 10 seconds would yield interactions with greater than 80% of visitors who initiated a chat. To achieve that same engagement today, you d need to answer the chat in less than 5 seconds. 1. Depending on a website s traffic volume the live chat engagement percentage should be between ~1% and ~15%. BOLDCHAT BoldChat is a market-leading live chat solution enabling businesses to quickly and effectively engage visitors on their websites. BoldChat is offered in different editions and includes other integrated communications technologies like click-to-call, co-browsing, management, SMS management, and Twitter management. Organizations of all sizes from small proprietorships to large ecommerce enterprises can drive more conversions and higher customer satisfaction by using BoldChat. For more information: Phone: (866) Chat with us, start a trial or download more resources like this one at: BoldChat is owned by LogMeIn, Inc. For more information, please visit 10

LIVE CHAT PERFORMANCE BENCHMARKS 2015

LIVE CHAT PERFORMANCE BENCHMARKS 2015 LIVE CHAT PERFORMANCE BENCHMARKS 2015 RESEARCH REPORT Background Top Findings The 2015 Live Chat Performance Benchmarks research report reveals the following: Chatters are worth 4.5 times as much as website

More information

TRACKING CHAT DRIVEN CONVERSIONS

TRACKING CHAT DRIVEN CONVERSIONS Integrating Google Analytics with BoldChat. Highlights Thousands of customers, worldwide Reliable 99.99% uptime The industry s best value Fully deploys in days 24/7 support Proven installs across vertical

More information

Live Chat in Support Environments Useful Features Impact on Satisfaction

Live Chat in Support Environments Useful Features Impact on Satisfaction Live Chat in Support Environments Useful Features Impact on Satisfaction 0 LogMeIn, Inc, Version Executive Summary Based on a primary research effort with more than three hundred companies who are active

More information

Multichannel Customer Care

Multichannel Customer Care Multichannel Customer Care The changing landscape in customer communication provides a unique opportunity to combine the assets of our outsource services division (call center and network) with our social

More information

THE NEW MCOMMERCE REALITY

THE NEW MCOMMERCE REALITY Streamlining the customer experience with mobile chat. Smartphones and tablets have changed everything: the way we communicate, the way we meet, the way we get around, the way we shop and more. The connected,

More information

LivePerson Benchmarking Study Sales Edition

LivePerson Benchmarking Study Sales Edition LivePerson Benchmarking Study Sales Edition 2 Executive Summary The following document summarizes the results of an in-depth study of the online performance of several current LivePerson Sales Edition

More information

Challenge: Solution: 2010, WordStream Inc. All Rights Reserved.

Challenge: Solution: 2010, WordStream Inc. All Rights Reserved. Becomes a Resident Expert in PPC Advertising with WordStream s Guidance and Tools How a small business with an online service leveraged WordStream s PPC tools to move from traditional marketing to online

More information

Making Your Marketing Interactive

Making Your Marketing Interactive Making Your Marketing Interactive New Opportunities to Engage Customers with Live Chat Companies around the world are using live chat to boost online sales, reduce customer service costs and increase customer

More information

IS YOUR WEBSITE LEAKING LEADS?

IS YOUR WEBSITE LEAKING LEADS? GETSMARTCONTENT ACCOUNT BASED MARKETING IS YOUR WEBSITE LEAKING LEADS? Always Relevant Marketing Catches Missed Opportunities to Connect www.getsmartcontent.com I. THE DREAM OF THE MARKETER It s the dream

More information

Live Chat Customer Happiness ReporT

Live Chat Customer Happiness ReporT AUGUST 2012 Live Chat Customer Happiness ReporT How to make customers happy through online chat. Brought to you by TABLE OF CONTENTS 01. INTRODUCTION 02. DATA 03. KEY RESULTS 04. MAIN METRICS 3 4 5 6 a.

More information

Measuring the Effectiveness of Your Content Marketing

Measuring the Effectiveness of Your Content Marketing Measuring the Effectiveness of Your Content Marketing 1 Measuring the Effectiveness of Your Content Marketing A 5-Step Process to Prove Value and Grow Your Business Measuring the Effectiveness of Your

More information

IN-HOUSE VS. FULL SERVICE MANAGED CHAT. Everything you need to know to choose the chat solution that s right for your dealership

IN-HOUSE VS. FULL SERVICE MANAGED CHAT. Everything you need to know to choose the chat solution that s right for your dealership IN-HOUSE VS. FULL SERVICE MANAGED CHAT Everything you need to know to choose the chat solution that s right for your dealership Chat Will Transform Your Internet Business Auto dealers eager to boost website

More information

Overcoming basket abandonment through effective implementation of real-time communications services.

Overcoming basket abandonment through effective implementation of real-time communications services. Overcoming basket abandonment through effective implementation of real-time communications services. The benefits of real-time customer engagement For the vast majority of online retailers, converting

More information

The advent of digital technologies has changed practically every aspect of business operations. From how employees communicate with one another, to

The advent of digital technologies has changed practically every aspect of business operations. From how employees communicate with one another, to The advent of digital technologies has changed practically every aspect of business operations. From how employees communicate with one another, to how you connect with your buyers and customers, an online

More information

EMAIL MARKETING TRENDS B2B BENCHMARKS FOR 2015

EMAIL MARKETING TRENDS B2B BENCHMARKS FOR 2015 EMAIL MARKETING TRENDS B2B BENCHMARKS FOR 2015 FIND. NURTURE. CONVERT. Research Conducted by Ascend2 in Partnership with Dun & Bradstreet NetProspex OVERCOMING THE MOST CHALLENGING OBSTACLE TO EMAIL SUCCESS.

More information

SUCCESS STORY. Cvent Engaging Top-of-the-Funnel Visitors for a Compelling Customer Experience

SUCCESS STORY. Cvent Engaging Top-of-the-Funnel Visitors for a Compelling Customer Experience SUCCESS STORY Cvent Engaging Top-of-the-Funnel Visitors for a Compelling Customer Experience 2014 Company Profile Founded in 1999, Cvent is a leading cloudbased enterprise event management platform, with

More information

Getting it Right: Seven Steps to Right Channeling Customer Interactions

Getting it Right: Seven Steps to Right Channeling Customer Interactions Getting it Right: Seven Steps to Right Channeling Customer Interactions A Joint Whitepaper from IntelliResponse and Oracle In seven simple steps, ebusiness, Customer Experience and Contact Center professionals

More information

We are here to help you...

We are here to help you... We are here to help you... Hi Scott Wilson here the Founder of Digital Influence. I just wanted to say thanks for taking the time to read this short report. As a business owner that has been lucky enough

More information

How do I get good credit?

How do I get good credit? Slide 1 Credit The information provided in this e-course is intended for educational purposes only and does not constitute specific advice for you as an individual. When evaluating your particular needs,

More information

How to Create Engaging Content for Successful Lead Generation. Sponsored by:

How to Create Engaging Content for Successful Lead Generation. Sponsored by: How to Create Engaging Content for Successful Lead Generation Sponsored by: Welcome. INTRODUCTIONS AND EXPECTATIONS Introductions and expectations Jen Doyle, Senior Research Manager, MarketingSherpa @JenLDoyle

More information

Pay Per Click Marketing

Pay Per Click Marketing WHITE PAPER August 2009 Pay Per Click Marketing Drive Leads and Sales the Cost Efficient Way Introduction Pay Per Click is one of the most cost effective marketing tools available, and can generate instant

More information

The State of Digital Marketing for SMBs. While many small businesses already use digital marketing tools, there is still room for growth

The State of Digital Marketing for SMBs. While many small businesses already use digital marketing tools, there is still room for growth The State of Digital Marketing for SMBs While many small businesses already use digital marketing tools, there is still room for growth 1. Introduction: Poised for Growth When something works well in the

More information

Survey Says: Consumers Want Live Help

Survey Says: Consumers Want Live Help Session Abstracts Optimization Services Track Survey Says: Consumers Want Live Help October 22 nd, 11:00 am Eastern ATG recently surveyed more than 1,000 Internet users who research, apply for, and buy

More information

2014 Social Customer Engagement Index Executive Summary

2014 Social Customer Engagement Index Executive Summary 2014 Social Customer Engagement Index Executive Summary The 2014 Social Customer Engagement Index marks the fourth year in which Social Media Today has invited employees to share how their employers are

More information

Ask the Customer Experience Experts

Ask the Customer Experience Experts 1 Ask the Customer Experience Experts How the sum of all experiences impacts the bottom line How would you define customer experience? Is it the same as customer service? Does it refer to an interaction

More information

Criteria for a Third- Generation Chat Solution: Customer Service

Criteria for a Third- Generation Chat Solution: Customer Service Criteria for a Third- Generation Chat Solution: Customer Service A Delivery Model for Incremental Online Conversion August, 2010 www.sitel.com Table of Contents 1. Executive Summary 2. Focus on Incremental

More information

The Age of the Customer: Focus on Retention

The Age of the Customer: Focus on Retention The Age of the Customer: Focus on Retention A 5% increase in customer retention can boost profitability 75%. Does your customer loyalty make the grade? CONTENTS Customer Lifecycle 101: Roadmap to Customer

More information

Social Media Measuring Your Efforts 03. Step One Align Your Objectives 04. Step Two Measure Reach and Share of Conversation 05

Social Media Measuring Your Efforts 03. Step One Align Your Objectives 04. Step Two Measure Reach and Share of Conversation 05 Social Media Measuring Your Efforts 03 Step One Align Your Objectives 04 Step Two Measure Reach and Share of Conversation 05 Step Three Measure Conversions and Sales 08 Step Four Track and Measure Your

More information

Social Media. Measuring the ROI of. Optimize. Discover. Measure

Social Media. Measuring the ROI of. Optimize. Discover. Measure Measuring the ROI of Social Media With the rise in popularity of various social networking sites, it s clear that social media is an integral piece of a successful marketing mix; however, it has always

More information

How to Audit Your. Marketing Strategy. The Purpose of an Audit. How to Conduct an Audit. Audit Topics and Questions. Applying Your Insights

How to Audit Your. Marketing Strategy. The Purpose of an Audit. How to Conduct an Audit. Audit Topics and Questions. Applying Your Insights How to Audit Your Marketing Strategy The Purpose of an Audit How to Conduct an Audit Audit Topics and Questions Applying Your Insights @ @ Boost Your Marketing ROI with a Marketing Audit What s the best

More information

Coaching your inside sales team to improve online lead conversion

Coaching your inside sales team to improve online lead conversion Coaching your inside sales team to improve online lead conversion Five essential tips to help them get better results As a marketer, you do the best you can to cultivate and prioritize leads so they are

More information

How an Innovative Email Marketing Strategy Can Pave the Way to New Customers

How an Innovative Email Marketing Strategy Can Pave the Way to New Customers How an Innovative Email Marketing Strategy Can Pave the Way to New Customers AN EMAIL MARKETING STRATEGY WHITE PAPER EMAIL MARKETING PROGRAMS According to the Direct Marketing Association, email marketing

More information

10 Steps to Turn Your Website Redesign into an Inbound Marketing Machine

10 Steps to Turn Your Website Redesign into an Inbound Marketing Machine x _ 10 Steps to Turn Your Website Redesign into an Inbound Marketing Machine Introduction It happens to all organizations. One day you wake up and notice that your company s website needs a major refresh.

More information

The remarketing report

The remarketing report Benchmark data and analysis on connecting web behavior to email marketing An Experian white paper Introduction Online shopping carts are abandoned at a high rate of 56.2 percent, and 61.2 percent of all

More information

Meeting the Challenge of Big Data Log Management: Sumo Logic s Real-Time Forensics and Push Analytics

Meeting the Challenge of Big Data Log Management: Sumo Logic s Real-Time Forensics and Push Analytics Meeting the Challenge of Big Data Log Management: Sumo Logic s Real-Time Forensics and Push Analytics A Sumo Logic White Paper Executive Summary The huge volume of log data generated by today s enterprises

More information

Proven Best Practices for a Successful Credit Portfolio Conversion

Proven Best Practices for a Successful Credit Portfolio Conversion Proven Best Practices for a Successful Credit Portfolio Conversion 2011 First Data Corporation. All trademarks, service marks and trade names referenced in this material are the property of their respective

More information

The Marketing Manager s Ultimate Cheat Sheet for Google Analytics

The Marketing Manager s Ultimate Cheat Sheet for Google Analytics The Marketing Manager s Ultimate Cheat Sheet for Google Analytics The 10 Numbers You Need to Know So You Can Understand Your Web Traffic At A Glance. Why are we writing this guide? significant percentage

More information

Email Marketing Step 1: Maximizing Your Email Sign-up Process

Email Marketing Step 1: Maximizing Your Email Sign-up Process Jessica Best emfluence Digital Marketing Evangelist @bestofjess or @emfluence Email Marketing Step 1: Maximizing Your Email Sign-up Process Best Practices for Your Email Sign-up Process Driving Traffic

More information

The Targeting Advantage: Improve Your Marketing Success

The Targeting Advantage: Improve Your Marketing Success White Paper The Targeting Advantage: Improve Your Marketing Success The Premier Site for Marketing & Sales for Professional Services Sponsored by: White Paper The Targeting Advantage: Improve Your Marketing

More information

Streamline EDI Using A Managed Service

Streamline EDI Using A Managed Service Streamline EDI Using A Managed Service Simplifying Electronic Data Interchange Research Perspective Sponsored by Aligning Business and IT To Improve Performance Ventana Research 2603 Camino Ramon, Suite

More information

USING SOCIAL MEDIA EFFECTIVELY TO MAKE

USING SOCIAL MEDIA EFFECTIVELY TO MAKE [Type text] 3/23/2012 HMI USING SOCIAL MEDIA EFFECTIVELY TO MAKE THE MOST OF YOUR FARM BUSINESS Contents What Is Inbound Marketing?... 2 Part I: Introduction to Inbound Marketing... 3 Part II: Get Found

More information

Ecommerce Customer Acquisition:

Ecommerce Customer Acquisition: Ecommerce Customer Acquisition: Tips for Acquiring Subscribers Who Will Become Loyal Customers by Donna Fulmer, Listrak Marketing Communications and PR Manager May 2013 With 55% of marketing professionals

More information

Digital Analytics Checkup:

Digital Analytics Checkup: Digital Analytics Checkup: How to evaluate the impact of your web analytics data A Digital Marketing Depot White Paper Executive Summary Marketing organizations are being inundated with a greater volume,

More information

The Power of Social Media: Connecting with the Customer

The Power of Social Media: Connecting with the Customer The Power of Social Media: Connecting with the Customer A Baylor Business Collaboratory Case Study Brooke Borgias Under the Direction of John F. Tanner Jr. Ph.D. Executive Director, Baylor Business Collaboratory

More information

Sizzling Website Copy

Sizzling Website Copy Sizzling Website Copy FOR: Gavin Sloan www.whitelabelseo.com.au Home Page: An SEO Partner You Can Trust. Pure Results. Experience the Power of our White Label SEO.

More information

emarketing Solutions The online tools you need to enhance your multichannel marketing efforts

emarketing Solutions The online tools you need to enhance your multichannel marketing efforts emarketing Solutions The online tools you need to enhance your multichannel marketing efforts One stop unlimited possibilities emarketing Solutions, Experian s full suite of online marketing tools, equips

More information

Three proven methods to achieve a higher ROI from data mining

Three proven methods to achieve a higher ROI from data mining IBM SPSS Modeler Three proven methods to achieve a higher ROI from data mining Take your business results to the next level Highlights: Incorporate additional types of data in your predictive models By

More information

TRANSFORMING THE PAYMENT EXPERIENCE INTO A SALES TOOL

TRANSFORMING THE PAYMENT EXPERIENCE INTO A SALES TOOL WHITE PAPER TRANSFORMING THE PAYMENT EXPERIENCE INTO A SALES TOOL 7 MARKETING BEST PRACTICES THAT HELP INCREASE INCREMENTAL CONVERSION RATES EXECUTIVE SUMMARY Recent research suggests that few online merchants

More information

INSIDE ENTERPRISE SEO: SEO SURVEY BENCHMARKS FOR LARGE COMPANIES How Enterprise Companies Manage, Scale, and Value SEO

INSIDE ENTERPRISE SEO: SEO SURVEY BENCHMARKS FOR LARGE COMPANIES How Enterprise Companies Manage, Scale, and Value SEO INSIDE ENTERPRISE SEO: SEO SURVEY BENCHMARKS FOR LARGE COMPANIES How Enterprise Companies Manage, Scale, and Value SEO Ascend2 Research Conducted in Partnership with Conductor Inside Enterprise SEO: SEO

More information

THE B2B FULL-FUNNEL MARKETER S HANDBOOK

THE B2B FULL-FUNNEL MARKETER S HANDBOOK THE B2B FULL-FUNNEL MARKETER S HANDBOOK Brand Awareness Content Engagement & Education Lead Generation & Sales Conversions The B2B Full-Funnel Marketer s Handbook For business-to-business marketers, the

More information

LIVE CHAT TECHNOLOGY

LIVE CHAT TECHNOLOGY 3rd Annual THE EFFECTIVENESS OF LIVE CHAT TECHNOLOGY A SURVEY OF INTERNET SHOPPERS 2011 WITH FOREWORD & ADDITIONAL ANALYSIS PROVIDED BY Foreword: Live Chat--From Cynic to Convert By Lauren Freedman When

More information

Transforming Big Data Into Smart Advertising Insights. Lessons Learned from Performance Marketing about Tracking Digital Spend

Transforming Big Data Into Smart Advertising Insights. Lessons Learned from Performance Marketing about Tracking Digital Spend Transforming Big Data Into Smart Advertising Insights Lessons Learned from Performance Marketing about Tracking Digital Spend Transforming Big Data Into Smart Advertising Insights Lessons Learned from

More information

Deploying Insights from Online Banking Analytics in Incremental Innovation

Deploying Insights from Online Banking Analytics in Incremental Innovation Universal Banking Solution System Integration Consulting Business Process Outsourcing The relevance of online analytics to banking In its 2010 report on the state of online banking in the United States,

More information

A Guide to Selling SharpSpring

A Guide to Selling SharpSpring A Guide to Selling SharpSpring (for those new to marketing automation) version 3.19.14 WELCOME This is your first step towards a long and successful partnership with SharpSpring. With this guide, we will

More information

The Quantcast Display Play-By-Play. Unlocking the Value of Display Advertising

The Quantcast Display Play-By-Play. Unlocking the Value of Display Advertising The Quantcast Display Play-By-Play Unlocking the Value of Display Advertising Introduction In 2013, businesses will spend nearly $18 billion on display advertising. Over the past few years, we've seen

More information

Streamline your supply chain with data. How visual analysis helps eliminate operational waste

Streamline your supply chain with data. How visual analysis helps eliminate operational waste Streamline your supply chain with data How visual analysis helps eliminate operational waste emagazine October 2011 contents 3 Create a data-driven supply chain: 4 paths to insight 4 National Motor Club

More information

TIPS, TRICKS AND SECRETS TO LIVE CHAT SUCCESS. March 11, 2014

TIPS, TRICKS AND SECRETS TO LIVE CHAT SUCCESS. March 11, 2014 TIPS, TRICKS AND SECRETS TO LIVE CHAT SUCCESS March 11, 2014 Housekeeping If you have questions, please enter them in to the chat box within the console. Questions will be answered in a brief Q&A session

More information

A Comparison of Media Sources for Mobile App User Acquisition

A Comparison of Media Sources for Mobile App User Acquisition Labs Report A Comparison of Media Sources for Mobile App User Acquisition Spoiler Alert: Advantage Facebook Introduction It is widely recognized that the launch of Facebook s mobile app ads has raised

More information

HOW TO GROW YOUR BUSINESS WITH PROACTIVE SUPPORT

HOW TO GROW YOUR BUSINESS WITH PROACTIVE SUPPORT HOW TO GROW YOUR BUSINESS WITH PROACTIVE SUPPORT 2 Contents 03 Introduction 04 The Budding Possibilities of Proactive Live Chat 05 Shifting from Reactive to Proactive Support 07 Put a Spring in Your Step

More information

Moreketing. With great ease you can end up wasting a lot of time and money with online marketing. Causing

Moreketing. With great ease you can end up wasting a lot of time and money with online marketing. Causing ! Moreketing Automated Cloud Marketing Service With great ease you can end up wasting a lot of time and money with online marketing. Causing frustrating delay and avoidable expense right at the moment

More information

1Targeting 2. 4Analysis. Introducing Marketing Automation. Best Practices for Financial Services and Insurance Organizations.

1Targeting 2. 4Analysis. Introducing Marketing Automation. Best Practices for Financial Services and Insurance Organizations. Introducing Marketing Automation Best Practices for Financial Services and Insurance Organizations 5 Marketing Technology 1Targeting 2 Engagement 4Analysis 3 Conversion 1 Marketing Automation = Marketing

More information

Table of Contents. Why Advocate Marketing? 3. The Advocate Marketing Playbook 4. The Essentials Of Advocate Marketing 5

Table of Contents. Why Advocate Marketing? 3. The Advocate Marketing Playbook 4. The Essentials Of Advocate Marketing 5 the Advocate Marketing PlaybookCREATED BY TOPO PART 1 Your introduction to advocate marketing Detailed playbooks for all things sales and marketing 2013 TOPO Table of Contents Why Advocate Marketing? 3

More information

Leveraging Customer Data and Analytics to Drive Growth

Leveraging Customer Data and Analytics to Drive Growth Leveraging Customer Data and Analytics to Drive Growth Creating A Five Point Checklist The technology era has made an overwhelming amount of customer data available to companies of all kinds. How this

More information

225 Bush St, Ste. 1150 West, San Francisco, CA 94111 866.497.5505 www.bizo.com Follow us on Twitter: @bizo

225 Bush St, Ste. 1150 West, San Francisco, CA 94111 866.497.5505 www.bizo.com Follow us on Twitter: @bizo 5 225 Bush St, Ste. 1150 West, San Francisco, CA 94111 866.497.5505 www.bizo.com Follow us on Twitter: @bizo 5 B2B Lead Nurturing Mistakes & How to Fix Them In the business-to-business (B2B) marketing

More information

SOCIAL MEDIA STRATEGY Benchmarks From The Agency Perspective

SOCIAL MEDIA STRATEGY Benchmarks From The Agency Perspective SOCIAL MEDIA STRATEGY Benchmarks From The Agency Perspective How agencies plan to overcome new obstacles to achieving important social media marketing objectives, based on their broad-range of client experience.

More information

CUSTOMER SUCCESS. PAC Web Hosting Ltd. Engaging with Customers and Prospects to Deliver the Answers They Need

CUSTOMER SUCCESS. PAC Web Hosting Ltd. Engaging with Customers and Prospects to Deliver the Answers They Need CUSTOMER SUCCESS PAC Web Hosting Ltd. Engaging with Customers and Prospects to Deliver the Answers They Need 2014 Company Profile PAC Web Hosting Ltd. is a leading provider of Web hosting and domain name

More information

MYTH-BUSTING SOCIAL MEDIA ADVERTISING Do ads on social Web sites work? Multi-touch attribution makes it possible to separate the facts from fiction.

MYTH-BUSTING SOCIAL MEDIA ADVERTISING Do ads on social Web sites work? Multi-touch attribution makes it possible to separate the facts from fiction. RE MYTH-BUSTING SOCIAL MEDIA ADVERTISING Do ads on social Web sites work? Multi-touch attribution makes it possible to separate the facts from fiction. Data brought to you by: In recent years, social media

More information

Patient Relationship Management

Patient Relationship Management Solution in Detail Healthcare Executive Summary Contact Us Patient Relationship Management 2013 2014 SAP AG or an SAP affiliate company. Attract and Delight the Empowered Patient Engaged Consumers Information

More information

ORACLE SOCIAL ENGAGEMENT AND MONITORING CLOUD SERVICE

ORACLE SOCIAL ENGAGEMENT AND MONITORING CLOUD SERVICE ORACLE SOCIAL ENGAGEMENT AND MONITORING CLOUD SERVICE KEY FEATURES Global social media, web, and news feed data Market-leading listening quality Automatic categorization Configurable dashboards, drill-down

More information

Contact At Once! chat solutions drive lead generation and shopper engagement on dealer websites

Contact At Once! chat solutions drive lead generation and shopper engagement on dealer websites Better Interactions, Better Results Contact At Once! chat solutions drive lead generation and shopper engagement on dealer websites An Independent Study by Dataium Commissioned by Contact At Once! BETTER

More information

B2B EMAIL MARKETING 6 STEPS TO BETTER 6 STEPS TO B2B EMAIL MARKETING SUCCESS. Phone: (+1) 718 303 1864. www.mailigen.com

B2B EMAIL MARKETING 6 STEPS TO BETTER 6 STEPS TO B2B EMAIL MARKETING SUCCESS. Phone: (+1) 718 303 1864. www.mailigen.com 6 STEPS TO B2B EMAIL MARKETING SUCCESS 6 STEPS TO BETTER 1 B2B EMAIL MARKETING Mailigen Email Marketing Solutions Phone: (+1) 718 303 1864 www.mailigen.com 2 60% of marketers believe email marketing produces

More information

Measuring and Evaluating Results

Measuring and Evaluating Results Introduction Measuring and evaluating results will provide you and your associates with the vital information you need for making key strategic and tactical decisions prior to, at and after the trade shows,

More information

Self-Service Big Data Analytics for Line of Business

Self-Service Big Data Analytics for Line of Business I D C A N A L Y S T C O N N E C T I O N Dan Vesset Program Vice President, Business Analytics and Big Data Self-Service Big Data Analytics for Line of Business March 2015 Big data, in all its forms, is

More information

Guide to B2B Email Marketing Strategy

Guide to B2B Email Marketing Strategy Guide to B2B Email 1 Welcome to our latest guide this one focuses on email marketing strategies and advice for B2B Marketers. In this guide email marketing expert and trainer Maria Khoury will take you

More information

Lead Generation in Emerging Markets

Lead Generation in Emerging Markets Lead Generation in Emerging Markets White paper Summary I II III IV V VI VII Which are the emerging markets? Why emerging markets? How does the online help? Seasonality Do we know when to profit on what

More information

Be Here. Get More Customers Here. Drive Sales on Your Web Site Via Catalogs. usps.com

Be Here. Get More Customers Here. Drive Sales on Your Web Site Via Catalogs. usps.com Be Here. Get More Customers Here. Drive Sales on Your Web Site Via Catalogs. usps.com 1 Drive 16% more traffic to your web site via catalogs. What s the net effect of Direct Mail catalogs on Internet sales?

More information

Social Media Solutions. Be where the conversation is happening

Social Media Solutions. Be where the conversation is happening Social Media Solutions Be where the conversation is happening why findlaw? we deliver qualified clients. A combination of experience and dedication, along with well-established assets and capabilities,

More information

Defining Social Media. 7 Golden Rules to Successful Social Media in Business

Defining Social Media. 7 Golden Rules to Successful Social Media in Business Defining Social Media Social media isn t just a handful of social networks, it s anywhere on the web where you can interact and share your thoughts with others, ie most of the internet. It s also not stand

More information

Why Modern B2B Marketers Need Predictive Marketing

Why Modern B2B Marketers Need Predictive Marketing Why Modern B2B Marketers Need Predictive Marketing Sponsored by www.raabassociatesinc.com info@raabassociatesinc.com www.mintigo.com info@mintigo.com Introduction Marketers have used predictive modeling

More information

Behavioral Segmentation

Behavioral Segmentation Behavioral Segmentation TM Contents 1. The Importance of Segmentation in Contemporary Marketing... 2 2. Traditional Methods of Segmentation and their Limitations... 2 2.1 Lack of Homogeneity... 3 2.2 Determining

More information

INTEGRATED MARKETING AUTOMATION

INTEGRATED MARKETING AUTOMATION INTEGRATED MARKETING AUTOMATION To generate, manage and convert leads Whitepaper W W W.AC T I V ECO N V E R S I O N. C O M M A R K E T I N G I N T E L L I G E N C E F O R S A L E S info@activeconversion.com

More information

Realize Campaign Performance with Call Tracking. One Way Marketing Agencies Prove Their Worth

Realize Campaign Performance with Call Tracking. One Way Marketing Agencies Prove Their Worth Realize Campaign Performance with Call Tracking One Way Marketing Agencies Prove Their Worth 73 Billion for 2018 BY THE NUMBERS BY THE NUMBERS Projected calls BY THE NUMBERS Introduction intro Marketing

More information

Data Driven Success. Comparing Log Analytics Tools: Flowerfire s Sawmill vs. Google Analytics (GA)

Data Driven Success. Comparing Log Analytics Tools: Flowerfire s Sawmill vs. Google Analytics (GA) Data Driven Success Comparing Log Analytics Tools: Flowerfire s Sawmill vs. Google Analytics (GA) In business, data is everything. Regardless of the products or services you sell or the systems you support,

More information

Voip phd dissertation >>>CLICK HERE<<<

Voip phd dissertation >>>CLICK HERE<<< Voip phd dissertation. It would help people achieve the success they want. A few examples of this type of market is in the health and fitness field, organics and nutrition as well as e-commerce fields

More information

Measuring your Social Media Efforts

Measuring your Social Media Efforts Measuring your Social Media Efforts Measuring your Social Media Efforts Author PR & Social Media Consultant, Sarah Michelle Willis (MCIPR), is a passionate senior strategic PR & Communications professional

More information

GETTING CUSTOMERS ONBOARD:

GETTING CUSTOMERS ONBOARD: GETTING CUSTOMERS ONBOARD: 6 STAGES TO ENSURE YOUR SAAS FREE TRIAL CONVERTS A Xander Marketing White Paper The SaaS Marketing Agency INTRODUCTION For SaaS businesses, providing a free trial is one method

More information

The State of Demand Generation

The State of Demand Generation Demand generation the practice of driving awareness and interest in a brand s products and services isn t new, but modern techniques for demand generation certainly are. Visionaries like Seth Godin have

More information

Successful Analytics for Retail Marketers

Successful Analytics for Retail Marketers Successful Analytics for Retail Marketers Best practices for integrating analytics into your marketing strategy In the highly competitive retail marketplace, there is always a need to try and stay one

More information

The coupon report: Benchmark data and analysis for e-mail marketers

The coupon report: Benchmark data and analysis for e-mail marketers : Benchmark data and analysis for e-mail marketers Coupon trends and strategies for successful e-mail marketing An Experian white paper Introduction The Internet is quickly becoming a major channel for

More information

N 0 6/2014. Social Media Marketing & Analytics for B2B. parathink TM

N 0 6/2014. Social Media Marketing & Analytics for B2B. parathink TM N 0 6/2014 parathink TM Social Media Marketing & Analytics for B2B Plan, track, analyze and optimize your online visibility to bring customers to your site. (A quick-reading parathink briefing for really,

More information

Marketing Automation 2.0 Closing the Marketing and Sales Gap with a Next-Generation Collaborative Platform

Marketing Automation 2.0 Closing the Marketing and Sales Gap with a Next-Generation Collaborative Platform Marketing Automation 2.0 Closing the Marketing and Sales Gap with a Next-Generation Collaborative Platform 4 Contents 1 Executive Summary 2 Defining Marketing Automation 2.0 3 Marketing Automation 1.0:

More information

WEB ANALYTICS Where to Begin

WEB ANALYTICS Where to Begin WEB ANALYTICS Where to Begin e-book SPOILER ALERT! People love the Internet. A lot. In fact, 92% of online adults rely on search engines when looking for information 1. That means your audience s first

More information

"Why Didn't We Do It Sooner?" Deployment of a New BI Solution at The Pain Center of Arizona

Why Didn't We Do It Sooner? Deployment of a New BI Solution at The Pain Center of Arizona Buyer Case Study "Why Didn't We Do It Sooner?" Deployment of a New BI Solution at The Pain Center of Arizona Dan Vesset IDC OPINION Investment in analytics, business intelligence, and big data technologies

More information

LEAD NURTURING STRATEGY WHITE PAPER. November 2013

LEAD NURTURING STRATEGY WHITE PAPER. November 2013 LEAD NURTURING STRATEGY WHITE PAPER November 2013 TABLE OF CONTENTS 1. EXECUTIVE SUMMARY 2. INTRODUCTION 3. WHAT IS LEAD NURTURING? 4. OUTLINING AN EFFICIENT LEAD NURTURING STRATEGY 4.1. BUYER PERSONA

More information

A Set by Step Guide To Creating A Professional Houzz Page

A Set by Step Guide To Creating A Professional Houzz Page A Set by Step Guide To Creating A Professional Houzz Page This white paper is for business owners who want to increase sales using permission based, inbound marketing techniques. It will help you better

More information

Beyond the Click : The B2B Marketer s Guide to Display Advertising

Beyond the Click : The B2B Marketer s Guide to Display Advertising Beyond the Click : The challenge In B2B marketing, the ultimate objective of any campaign is to generate the most qualified leads possible, convert these leads into new opportunities that fill the sales

More information

The State of Coupons and the Role of Mobile How Consumers Leverage Mobile to Save

The State of Coupons and the Role of Mobile How Consumers Leverage Mobile to Save The State of Coupons and the Role of Mobile How Consumers Leverage Mobile to Save February 2016 KEY FINDINGS This study of 10,843 consumers uncovered four key findings around how shoppers use coupons for

More information

SMB Solution Guide BEYOND CONVERSIONS. Your how-to guide for using conversion data to make better decisions

SMB Solution Guide BEYOND CONVERSIONS. Your how-to guide for using conversion data to make better decisions BEYOND CONVERSIONS Your how-to guide for using conversion data to make better decisions Beyond Conversions Drive more revenue using conversion data The best way to improve results in AdWords is to do more

More information

Written by: Francois Muscat, Digital Marketing Expert

Written by: Francois Muscat, Digital Marketing Expert Written by: Francois Muscat, Digital Marketing Expert Copyright 2013 WSI. Each WSI franchise office is an independently owned and operated business. In the past, businesses could get away with sending

More information