CRM in a Multinational Environment
|
|
- Nathan York
- 8 years ago
- Views:
Transcription
1 CRM in a Multinational Environment By Wiebe Mokken, Owner & CEO of MMIT
2 CRM in a Multinational Environment CRM enjoys the dubious reputation of being easy to envision, but extremely difficult to implement. The future relevance seems clear, but decent business cases and especially solid ROI-prognoses are rare if not absent. These statements hold true for CRM in the broadest sense, when analyzing CRM-implementations in a cross-channel multinational environment things look bleaker still. We see there are seven fundamental chal lenges at the root of this difficult start: 1. change their systems but do not change their marketing plans accordingly 2. change their systems, but do not change their organization accordingly 3. start haunting their customers (because they can!) 4. underestimate the complexity and relevance of maintaining the necessary data quality (This is not an IT, but a business matter) 5. assume that the Financial or Production System can be easily extended to a CRM system 6. underestimate the complexity and relevance of the necessary data logistics (This is only partly an IT matter) 7. think more IT is better In the typical situation General or Marketing management formulates the need for a CRM-system and since it is described as a system the hapless IT department starts writing specs and listing functionalities to formulate RFI s, RFP s and RFQ s in order to select a vendor. In this typical situation failure is near certain. In this paper MMIT will go into the root problems listed above. Following this discussion we will show what we consider to be a preferable approach. Finally we will show that MMIT has a proven track record of implementing CRM systems in a cross-channel multinational environment. MMIT - CRM in a Multinational Environment - january
3 Seven Fundamental Challenges 1 change their systems but do not change their marketing plans accordingly Einstein wrote: If you always do what you did, you will always get what you got. MMIT has experienced more than once that even though an implementation was complete, budgetary pressures, or simple resistance to change, lead to a situation in which the CRM-environment was maintained, but not used. The marketing team had no experience in developing CRM programs, how to split CRM budget between departments or what partners to use. Therefore, a formally updated view on the company s marketing strategy and an indication of future budget allocation is in our view essential in order to be able to make the decision to implement any program, system or environment. 2 change their systems, but do not change their organization accordingly Typically the implementation of a CRM environment within a company is supported by a relatively small number of visionaries and fans. These people tend to be able to see the benefits of the use of correct, relevant and reliable customer information. Many others in the organization do not see as far ahead, many miss the abstraction level in combination with the business knowledge to see the benefits. It takes an effort to maintain a CRM-environment: somebody or some team has to make that effort. CRM asks for new forms of data gathering, analysis and marketing communication: somebody has to be accountable for this work. This means the organization has to change, not everything can be outsourced. 3 start haunting their customers (because they can!) Give a little boy a hammer and he will think everything needs pounding. We have seen it happen. Do not mail customers or prospects just because you can. Do not expect them to fill out a two-page questionnaire just to please you. Always respect their privacy and think: What s in it for my client? This may sound absurdly simple, but this is a rule that is forgotten very, very regularly. 4 underestimate the complexity and relevance of maintaining the necessary data quality Data quality is a quintessential part of CRM in order to be able to: - Address people correctly (in every country) - Analyze data ( Ampera on its own, Ampira and Opel Ampera can, if not treated correctly, result in three different counts instead of one) - Match records ( AkzoNobel Coa tings Car Refinishes and Akzo Car Refinishes ) We re against loading a single record into a database if data quality is not ensured. By data quality we do not only mean address data, but also all other data that relates to reference tables in the database. The assessment of the quality (complete, correct, uniform, standardized) of available data and the MMIT - CRM in a Multinational Environment - january
4 development and enforcement of strict data capture rules to enforce data quality in the future is one of the first steps that should be taken. Decisions on what data to collect, how to collect it and how to ensure the quality need to be taken in very close cooperation with Sales, Advertising agencies, IT-partners and end-consumers testing the interface. Daily updates of cleansing rules and regular maintenance of referential tables in the database is of key importance. An example from automotive: if a customer or prospect expresses his/her interest in a new Chevrolet Trailblazer the form design makes sure that this individual cannot write Trail blazor, but in the case that this could occur (e.g. on a handwritten form), it would be caught by data cleansing rules (correct Trail blazor to Trailblazer ) and referential tables. 5 assume that the Financial or Production System can be easily extended to a CRM system An often made mistake especially in Business-to-Business situations is to think, that since all the clients are in the Financial System it would be sufficient to bolt on a CRM module, not realizing that: - Financial Systems only contain (former) clients, whilst Marketing and Sales generally use several separate databases containing suspects, prospects and clients which can be really difficult to match, because of name changes, typing errors, take-overs, etc - The person or company respon sible for paying the bill (and therefore logged in the Financial system) is generally not of interest to the Marketing and Sales team. Besides that they can be located at a complete different physical or postal address. 6 underestimate the complexity and relevance of the necessary data logistics Most people implementing systems are aware of the complexities of creating interfaces with legacy systems and the vulnerability of these interfaces. Most people do not yet realize the number of other data suppliers and vendors that actually need subsets of their data: selections to be used in direct mail, selections to be used in personalized , input from data entry partners, data from the field force, batches of bounced/ undeliverable (e-)mails, exports to marketing analysts. There are hundreds of files per year per country. Keeping track of what is where in order to link information is a Herculean task and needs smart and simple solutions. 7 think more IT is better Even though one would say that the market should have learned not to make this costly mistake MMIT sees large companies spending money on systems that will never work, every single day of the week. - Getting the bill paid doesn t mean that the name is correctly spelled, which is a must for any CRMprogram. MMIT - CRM in a Multinational Environment - january
5 The MMIT approach MMIT generally starts with a relatively short, painless audit that touches on points such as: - Which goals have been set and can they be met by using CRM and a CRM system? - What data is available? What is the quality? - Does the organization realize the implications of CRM? - Is there internal support for such an enterprise? - Is the IT-department up for it and are Marketing and Sales really involved? On the basis of this audit MMIT advises on the go/no-go decision and on the immediate next steps. More than once MMIT has advised to absolutely not invest in CRM yet, because the acceptance and support was lacking completely. On other occasions we helped major companies by accompanying them on their journey towards implementation and successful, profitable use. This path usually starts with: - Briefing and involving agencies, partners and stake holders in the company itself - Developing data capture standards - Gathering already available data - Tuning data quality tools - Marketing planning, budgeting The next phase typically consists of: - Developing a CRM-program - Developing a data capture strategy - Redefining roles and responsibilities of employees touched by the program - Building interfaces - Building data exchange platforms - Developing necessary web services - Developing communication coding - Creating a shortlist of vendors - Cleansing available data - Development of first versions reference tables Only then should one start with: - Purchasing a system - Loading data - Testing marketing automation - Analyzing data - First marketing pilots - Analysis of results - Production of metrics - Change of program We hope this simple sequence reflects our opinion that the business, the organization and the data are of utmost importance and should therefore be taken into consideration from the very start. - Do we feel that the client could really make money on this initiative or significantly reduce vulnerability and/or costs? MMIT - CRM in a Multinational Environment - january
6 MMIT credits A multinational approach is more difficult than a national one. Languages play a role, but also just to name a few differences in address structures, diacritical characters, salutations and communication coding are prone to create complex problems. MMIT has been there and has helped clients through those problems in over 70 countries. MMIT s expertise lies in: - Data quality and logistics - Interface and web services deployment - Data analysis - Marketing and IT-consultancy MMIT has the people and the tools available to immediately start making the first steps along the road map sketched above. This leads to a situation in which we feel confident that if we were to work for a new client in a market any market MMIT can go from scratch to start of marketing within six months. Furthermore we have found that a pilot project using an external tool set (SaaS or hosted by you), so that the IT vendor selection and the decisions on IT infrastructure can be postponed, often results in the shortest route to insights into what CRM can do for a company and what it takes to get there. MMIT - CRM in a Multinational Environment - january
7 mmit.com MMIT Boston Independence Wharf, Suite Atlantic Avenue Boston, MA 02210, USA T MMIT Amsterdam Nieuwe Teertuinen 25a 1013 LV Amsterdam The Netherlands T. +31 (0) mmit.com MMIT São Paulo Av. Paulista, Piso Pilotis Cerqueira César São Paulo-SP Brazil T
The Need for Speed WHY YOUR LEADS DESERVE PROMPT FOLLOW-UP. White paper Quick and successful lead conversion 2Lead. generating success
The Need for Speed WHY YOUR LEADS DESERVE PROMPT FOLLOW-UP Response time is the overriding factor in successful online lead conversion. Recent surveys all point in the same direction: not only the first
More informationThe Lead Management Shopping List
The Lead Management By Wiebe Mokken, Owner & CEO of MMIT Recently I visited a convention where I was allowed to present MMIT and the different products and services we deliver. During that presentation
More informationMarketing Automation User; 2010 marketing review notes and 2011 plans
Marketing Automation User; 2010 marketing review notes and 2011 plans Each December we ask our marketing customers if they would like to participate in a short, informal yearend review. The scope of the
More informationExtending the Benefits of SOA beyond the Enterprise
Extending the Benefits of SOA beyond the Enterprise 2 TABLE OF CONTENTS 1 SOA The Right Approach for Application Integration...3 2 SOA outside the Firewall: An Opportunity to Improve Collaboration...4
More informationProduct Overview. ebid exchange. Vendor Management. Sourcing and Bidding. Vendor Contract Management. Benefits of ebid exchange
Product Overview ebid exchange Vendor Management Your branded vendor portal for vendor self-registration and inquiry. Sourcing and Bidding Tools for bidding, price analysis, reverse auction, and team scoring
More informationCRM Buyers Guide CRM Buyers Guide
CRM Buyers Guide If you have any questions, please call +46 8 59038010 where one of our analysts will be happy to help you understand your options and find a good solution. Introduction CRM solutions provide
More informationAre you looking for a single solution to deliver targeted marketing campaigns across multiple channels?
Are you looking for a single solution to deliver targeted marketing campaigns across multiple channels? NCR APTRA TM emarketing For Retail Experience a new world of interaction C-Tailing Imperative Marketers
More informationECM Migration Without Disrupting Your Business: Seven Steps to Effectively Move Your Documents
ECM Migration Without Disrupting Your Business: Seven Steps to Effectively Move Your Documents A White Paper by Zia Consulting, Inc. Planning your ECM migration is just as important as selecting and implementing
More informationAppendix D Programme Stream 6 CRM Procurement. Programme Stream 6 Remodelling of Customer Services Programme CRM Procurement
Programme Stream 6 Remodelling of Customer Services Programme CRM Procurement Recommendations That the Executive note CRM procurement will be put out to tender in 2010/11 and note the proposed phasing
More informationData Driven Marketing
Data Driven Marketing B2B MARKETING AUTOMATION BENCHMARKS FIND. NURTURE. CONVERT. The most challenging obstacles to B2B Marketing Automation success and how marketers will overcome them in the year ahead.
More informationinsight in credit management
insight in credit management strategic use of information sources OnGuard software for credit management contents Page 1. the Crystal Ball of Credit Management 3 2. information Sources 4 3. informed credit
More informationCIC Audit Review: Experian Data Quality Enterprise Integrations. Guidance for maximising your investment in enterprise applications
CIC Audit Review: Experian Data Quality Enterprise Integrations Guidance for maximising your investment in enterprise applications February 2014 Table of contents 1. Challenge Overview 03 1.1 Experian
More informationSmall Business CRM Vendor Selection Process
Small Business CRM Vendor Selection Process Salesboom.com Need help in selecting a Small business CRM software vendor for your Small business? Looking for Web based Contact Management or Sales Management
More informationExecutive Summary... 2. Sales Reps And Operations Professionals Need Rich Customer Data To Meet Revenue Targets... 3
Executive Summary... 2 Sales Reps And Operations Professionals Need Rich Customer Data To Meet Revenue Targets... 3 Lack Of Accurate, Timely, And Actionable Customer Data Makes Goal Attainment Difficult...
More informationCRM SUCCESS GUIDELINES
CRM SUCCESS GUIDELINES Provided to You By: Integrated Sales Management, Inc. Helping You Grow! CRM Success Guidelines Customer Relationship Management (CRM) has evolved dramatically recently as many companies
More informationWHITE PAPER HOW TO REDUCE RISK, ERROR, COMPLEXITY AND DRIVE COSTS IN THE ACCOUNTS PAYABLE PROCESS
WHITE PAPER HOW TO REDUCE RISK, ERROR, COMPLEXITY AND DRIVE COSTS IN THE ACCOUNTS PAYABLE PROCESS Based on a benchmark study of 250 companies with a total of more than 900 billion euro in Accounts Payable
More informationThe Keys to Successful Service Level Agreements Effectively Meeting Enterprise Demands
A P P L I C A T I O N S A WHITE PAPER SERIES SYNTEL, A U.S.-BASED IT SERVICE PROVIDER WITH AN EXTENSIVE GLOBAL DELIVERY SERVICE, SUGGESTS SPECIFIC BEST PRACTICES FOR REDUCING COSTS AND IMPROVING BUSINESS
More informationProduct Information Management An Engine Driving Omni- Channel Success
Product Information Management An Engine Driving Omni- Channel Success ecommerce Trends from a Product Management Perspective: arvato Systems North America 6 East 32nd Street, New York, New York 10016
More informationDELIVERING EXCEPTIONAL CUSTOMER CARE
REAL WORLD SCENARIOS Volume 1 Cases 1-4 DELIVERING EXCEPTIONAL CUSTOMER CARE WINNING THE HEARTS OF YOUR CUSTOMERS BUILDing THE FOUNDATION STREAMLINing SUPPORT CASES GAINing A COMPETITIVE ADVANTAGE knowing
More informationEXCELLENCE IS OUR CODE
WWW.CODEFIRST.CO.UK 2015 EXCELLENCE IS OUR CODE DELIVERING PREMIUM SOFTWARE SOLUTIONS TO YOUR BUSINESS ON TIME 01 PREMIUM SOFTWARE SOLUTIONS ALWAYS DELIVER ON TIME 01 01 BEST PRICE PERFORMANCE RATIO IN
More informationNew to CRM? Discover Cloud Delivered CRM in 30 minutes!
New to CRM? Discover Cloud Delivered CRM in 30 minutes! Software applications delivered over the Cloud and based on the SaaS subscription model have gone through hyper growth over the last few years and
More informationLicense management service
License management service Service definition License Management Service is a service provided by HP Software Licensing & Management Solutions, which allows enterprise customers to effectively monitor
More informationDocument Management that makes Work Flow
DOCUMENT LOGISTIX The right document management software for your business. Document Management that makes Work Flow www.document-logistix.com LOGISTIX DOCUMENT Document Management that makes Work Flow
More informationResponse to the European Commission consultation on. European Data Protection Legal Framework
Response to the European Commission consultation on European Data Protection Legal Framework A submission by Acxiom (ID number 02737212854-67) Correspondence Address: Martin-Behaim-Straße 12, 63263 Neu-Isenburg,
More informationSEVEN WAYS THAT BUSINESS PROCESS MANAGEMENT CAN IMPROVE YOUR ERP IMPLEMENTATION SPECIAL REPORT SERIES ERP IN 2014 AND BEYOND
SEVEN WAYS THAT BUSINESS PROCESS MANAGEMENT CAN IMPROVE YOUR ERP IMPLEMENTATION SPECIAL REPORT SERIES ERP IN 2014 AND BEYOND CONTENTS INTRODUCTION 3 EFFECTIVELY MANAGE THE SCOPE OF YOUR IMPLEMENTATION
More informationEnterprise Information Management Services Managing Your Company Data Along Its Lifecycle
SAP Solution in Detail SAP Services Enterprise Information Management Enterprise Information Management Services Managing Your Company Data Along Its Lifecycle Table of Contents 3 Quick Facts 4 Key Services
More informationEnd to end Complaint Handling Services
End to end Services Exceptional standards delivered by quality teams Why Hazell Carr? Good communication and excellent relationships with our clients & 95% of projects delivered on or before time Extensive
More informationHybrid Clouds. Krishnan Subramanian Analyst & Researcher Krishworld.com. A whitepaper sponsored by Trend Micro Inc.
Hybrid Clouds Krishnan Subramanian Analyst & Researcher Krishworld.com A whitepaper sponsored by Trend Micro Inc. Introduction The economic benefits offered by public clouds are attractive enough for many
More informationChoosing & Using CRM A short guide to selecting and introducing a Customer Relationship Management System to your business.
Choosing & Using CRM A short guide to selecting and introducing a Customer Relationship Management System to your business. A free guide for readers of Double Your Business By Lee Duncan www.double Your
More informationBest Practices for Eliminating Risk from Routing Changes
Best Practices for Eliminating Risk from Routing Changes TECHNICAL BRIEF Table of Contents Introduction 3 Route Analytics Intelligence to Meet the Routing Management Challenge 3 Routing Management Best
More informationIn an ERP implementation how the entire organization works changes forever
Whether you re upgrading from a legacy based system or automating from scratch, selecting and deploying the right ERP solution is something organizations must get right. An ERP pervades through the entire
More informationSaaS data quality deployments. The increasing demand for SaaS technology is creating a need in the data quality market
SaaS data quality deployments The increasing demand for SaaS technology is creating a need in the data quality market An Experian Data Quality White Paper November 2014 Summary Software-as-a-service (SaaS)
More informationAccounts Payable. How to Cut Costs and Improve Invoice Processing Efficiency
Accounts Payable How to Cut Costs and Improve Invoice Processing Efficiency Contents 3 4 Introduction The Challenges of Invoices 5 The Goals of Invoice Automation 6-7 The Key Elements of Invoice Automation
More informationThe Top FIVE Metrics. For Revenue Generation Marketers
The Top FIVE Metrics For Revenue Generation Marketers Introduction It s an old cliché but true: you manage what you measure. One implication is that when a business changes, measures should change as well.
More informationMaster Data Management and Universal Customer Master Overview
Master Data Management and Universal Customer Master Overview 1 MDM: Master Data Management Large companies often have IT systems that are used by diverse business functions (e.g., finance, sales, R&D,
More informationSubject: Summary of Benefits and Coverage and Uniform Glossary Templates, Instructions, and Related Materials under the Public Health Service Act
By Electronic Mail October 19, 2011 email: E OHPSCA2715.EBSA@dol.gov Office of Health Plan Standards and Compliance Assistance Employee Benefits Security Administration, Room N 5653 U.S. Department of
More informationAn Introduction to Customer Relationship Management Software
An Introduction to Customer Relationship Management Software A White Paper by Contents 1. What Is Customer Relationship Management? 2 2. An overview of three CRM products 5 3. In Summary 8 4. About Governor
More informationThe Ecommerce Edge: The Benefits of an Integrated Business Management Software Suite
The Ecommerce Edge: The Benefits of an Integrated Business Management Software Suite Overcoming the Barriers of Stand-alone Ecommerce Applications A White Paper for Today s Growing Ecommerce Businesses
More informationThe Ultimate Guide to Selecting a Web Content Management System. An 8-step guide to successful WCMS selection
The Ultimate Guide to Selecting a Web Content Management System An 8-step guide to successful WCMS selection Content 3 Introduction 4 The 8-Step need requirements focal needs technology service provider
More informationBack to the WITH DIRECT MAIL OLD SCHOOL BUT STILL COOL!
e h t o t Back WITH T C E DIR I A M! C I T S T U B H D S C Industry Brief Back to the Future with Direct Mail Marketing Not Dead Yet... Total spend for direct mail in 2015 will be a very respectable $45.7
More informationOpportunities for Action in Consumer Markets. The Antidote to Mismanaged CRM Initiatives
Opportunities for Action in Consumer Markets The Antidote to Mismanaged CRM Initiatives The Antidote to Mismanaged CRM Initiatives Most companies don t know who their best customers are. They enjoy the
More information1Targeting 2. 4Analysis. Introducing Marketing Automation. Best Practices for Financial Services and Insurance Organizations.
Introducing Marketing Automation Best Practices for Financial Services and Insurance Organizations 5 Marketing Technology 1Targeting 2 Engagement 4Analysis 3 Conversion 1 Marketing Automation = Marketing
More informationINTELEMARK BENEFITS OF OUTSOURCING TO B2B LEAD GENERATION COMPANIES
INTELEMARK BENEFITS OF OUTSOURCING TO B2B LEAD GENERATION COMPANIES Benefits of Outsourcing to B2B Lead Generation Companies Growing business-to-business (B2B) organizations depends on the continuous identification
More informationPDM VS. PLM: IT ALL STARTS WITH PDM
W H I T E P A P E R PDM VS. PLM: IT ALL STARTS WITH PDM Overview Product data management (PDM) or product lifecycle management (PLM) which system best fits the needs of your manufacturing organization?
More informationAutomating Software License Management
Automating Software License Management Automating license management saves time, resources, and costs. It also consistently produces high quality data and a documentable method for mapping software licenses
More informationHow Not to Nurture Your Leads Ten Mistakes Manufacturers Make in Marketing Automation
1 How Not to Nurture Your Leads Ten Mistakes Manufacturers Make in Marketing Automation Contents What is Marketing Automation?... 3 Why Do You Need Marketing Automation?... 4 Marketing Automation Technology
More informationMaximizing Annuity Revenue in IT Services 5 Key Success Factors
WHITE PAPER Maximizing Annuity Revenue in IT Services 5 Key Success Factors In today s economy, no company can afford to leave revenue on the table. This is especially so if it is recurring or annuity
More informationTSG MAKES THE COMPLICATED SIMPLE.
TSG MAKES THE COMPLICATED SIMPLE. MAKING THE COMPLICATED SIMPLE. You focus on your business. We take care of your technology. By working in partnership, and getting to know your goals and challenges, we
More informationDOCUMENT MANAGEMENT FROM FILESTREAM
DOCUMENT MANAGEMENT FROM FILESTREAM WORKFLOW FROM DOCUMATION The speed with which Documation was able to get to grips with Nottinghamshire Police s manual procedures before constructing and delivering
More information8 TIPS FOR MAKING THE MOST OF GOOGLE ANALYTICS. Brought to you by Geary LSF and Orbital Informatics
8 TIPS FOR MAKING THE MOST OF GOOGLE ANALYTICS Brought to you by Geary LSF and Orbital Informatics TABLE OF CONTENTS 3 5 7 8 9 10 11 12 13 14 15 Introduction 8 Tips for Google Analytics Don t let Google
More informationThe ABC's and Solutions to Implementing Workflows and Processes to Increase Profitability and Enjoyment in Managing Your Practice
Reprint from November 2012 The ABC's and Solutions to Implementing Workflows and Processes to Increase Profitability and Enjoyment in Managing Your Practice By Jennifer Goldman, President, My Virtual COO
More informationATS Delivery Strategy for Manufacturing Execution Systems
MES Excellence Centres Delivery Strategy for Manufacturing Execution Systems A modular working program designed from experience and best practices The result is a process where facts rather than opinions
More informationWhen did you first build your current ecommerce platform? Or when did you last upgrade or replatform?
Technological advances and social networking continue to transform the online shopping experience. Meanwhile shoppers expectations are set by the best-of-breed ecommerce sites they frequently visit. That
More informationPreventing Duplicate Payments for Lawson Customers
White Paper Preventing Duplicate Payments for Lawson Customers By Brian Rosenberg, Senior Partner, RPI Consultants Duplicate Payments are far more common than most companies realize or are prepared to
More informationWHITE PAPER. Creating your Intranet Checklist
WHITE PAPER Creating your Intranet Checklist About this guide It can be overwhelming to run and manage an Intranet project. As a provider of Intranet software and services to small, medium and large organizations,
More informationThought Leadership White Paper
Thought Leadership White Paper Introduction Contracts form the foundation of all businesses and every business relationship. They define every aspect of a business s activities procurement, sales, marketing,
More informationCreating an Efficient & Profitable AP Department
Creating an Efficient & Profitable AP Department Kentucky HFMA July 23, 2015 Agenda - AP Challenges - Targeting Specific Areas for Greater Efficiencies - Analyze AP Process to Create Payment Strategies
More informationEvaluating Workforce Management Solutions
Workforce Management Made Easy WHITE PAPER SERIES Evaluating Workforce Management Solutions A seven-step plan for selecting human resources and payroll management technology that meets your company s needs
More informationPresented By: Web Analytics 101. Avoid Common Mistakes and Learn Best Practices. June 2012. Lubabah Bakht, CEO, Vitizo
Presented By: Web Analytics 101 Avoid Common Mistakes and Learn Best Practices June 2012 Lubabah Bakht, CEO, Vitizo Web Analytics 101, Lubabah Bakht, June 2012 This 12-page whitepaper provides a deep understanding
More informationHow To Manage A Focused Outreach Lead Generation Initiative
Focused Outreach Lead Generation to Produce High Quality Leads and Raise Your ROI By Elisa Ciarametaro of Exceed Sales www.exceedsales.com Elisa Ciarametaro and Exceed Sales, Inc. Table of Contents What
More informationActivePrime's CRM Data Quality Solutions
Data Quality on Demand ActivePrime's CRM Data Quality Solutions ActivePrime s family of products easily resolves the major areas of data corruption: CleanCRM is a single- or multi-user software license
More informationAchieving Business Analysis Excellence
RG Perspective Achieving Business Analysis Excellence Turning Business Analysts into Key Contributors by Building a Center of Excellence 11 Canal Center Plaza Alexandria, VA 22314 HQ 703-548-7006 Fax 703-684-5189
More informationCustomer Relationship Management Submitted in partial fulfillment of the requirement for the award of degree Of MBA
A Seminar report On Customer Relationship Management Submitted in partial fulfillment of the requirement for the award of degree Of MBA SUBMITTED TO: SUBMITTED BY: www.studymafia.org www.studymafia.org
More informationClient Onboarding Process. March 2013
Client Onboarding Process March 2013 Proposal/ RFP/ RFI/ RFQ Prerequisites Ø All Proposals must meet the following Prime Directives - o Will the proposal being bid for achieve : HC - $1M in annual billing
More informationMail tracking in today s marketplace - Why it is more than just a cost for suppliers By AccuZIP Inc.
Mail tracking in today s marketplace - Why it is more than just a cost for suppliers By AccuZIP Inc. With increased competition in today s marketplace, printers and mailers must identify ways to distinguish
More informationTHE 7 STEPS TO A SUCCESSFUL CRM IMPLEMENTATION DEPLOYING CRM IN THE NEW ERA OF CONNECTED CUSTOMERS
THE NEW ERA OF ABOUT THE AUTHOR Paul Rogers is the Head of Customer Experience and CRM within HCL s Applications Division. Based in London, Paul is responsible for leading HCL s CRM consulting and technology
More informationThe SAS Transformation Project Deploying SAS Customer Intelligence for a Single View of the Customer
Paper 3353-2015 The SAS Transformation Project Deploying SAS Customer Intelligence for a Single View of the Customer ABSTRACT Pallavi Tyagi, Jack Miller and Navneet Tuteja, Slalom Consulting. Building
More informationThe Recipe for Sarbanes-Oxley Compliance using Microsoft s SharePoint 2010 platform
The Recipe for Sarbanes-Oxley Compliance using Microsoft s SharePoint 2010 platform Technical Discussion David Churchill CEO DraftPoint Inc. The information contained in this document represents the current
More information40 Tips for Evaluating and Purchasing New ERP and Business Management Software
40 Tips for Evaluating and Purchasing New ERP and Business Management Software Essential Things to Consider When Selecting the Right Financial Accounting and ERP Software for Your Company Your financial
More informationHow To Manage Software License Management With An Aspera Catalog
Software License Management Guide How To: Choosing the Right Catalog for Software License Management Software license management tools all rely on an SKU catalog to reference and validate license data.
More informationAP Automation and SAP. An Industry Perspective and Lessons Learned in the SAP ERP market
AP Automation and SAP An Industry Perspective and Lessons Learned in the SAP ERP market Introduction Ron Kelley Principal and VP Business Development ron.kelley@docusphere.com Premise The problems we have
More informationMethods and Practices: Cloud in Retail
Methods and Practices: Cloud in Retail IDC Retail Insights: Retail IT Infrastructure Strategies METHODS AND PRACTICES #RI243398 Kimberly Knickle Leslie Hand Global Headquarters: 5 Speen Street Framingham,
More informationCronacle. Introduction
Cronacle An event-driven job scheduling solution, enabling systems administrators and operators to easily manage distributed and heterogeneous business systems. Cronacle Making complex processes easy to
More informationWHITE PAPER. Steps to select the right Outsourcing Vendor
WHITE PAPER Steps to select the right Outsourcing Vendor INTRODUCTION The process of selecting an outsourcing vendor implies a complex multistage process to evaluate not only what the provider can do,
More informationHow Cisco IT Improved Strategic Vendor Management
How Cisco IT Improved Strategic Strategic sourcing for vendor management results in flexibility, simplicity, and reduced costs. Cisco IT Case Study / Business Management / : This case study describes the
More informationM2M/IoT, Cloud, Big Data and Analytics: Market Dynamics and Opportunities
Brochure More information from http://www.researchandmarkets.com/reports/2888831/ M2M/IoT, Cloud, Big Data and Analytics: Market Dynamics and Opportunities Description: Technology and market advances in
More informationFixed Scope Offering Fusion Financial Implementation
Fixed Scope Offering Fusion Financial Implementation Mindtree limited 2015 Agenda Introduction Business Objectives Product Overview Key Implementation Features Implementation Packages & Timelines Cloud
More information8 REASONS TO OUTSOURCE RECORDS MANAGEMENT
Contents: Untapped Opportunity 8 REASONS TO OUTSOURCE RECORDS MANAGEMENT Before you decide to manage your own records, take a minute to think inside the box. In this report, you will learn some of the
More informationIncreasing Trade Show ROI Substantially
A Marketing Automation Guide To Increasing Trade Show ROI Substantially 1 ActiveConversion.com : Trade Show ROI Introduction if just one out of every five of ignored [trade show] leads can be nurtured
More informationService Definition Document Microsoft Dynamics CRM Training
Service Definition Document Microsoft Dynamics CRM Training Date: 1 April 2014 Issued by: Matt Broomhall Head of Sales and Marketing Y: Name Tisski Limited: +44 (0) 203 418 0411 E: matt.broomhall@tisski.com
More informationPower your customer journeys with the leading 1:1 digital marketing platform. 5 Things You Should Know About Salesforce Marketing Cloud
5 Things You Should Know About Salesforce Marketing Cloud Power your customer journeys with the leading 1:1 digital marketing platform 5 Things You Should Know About Salesforce Marketing Cloud 1 5 Things
More informationSuccessful Digital Marketing Requires a True Enterprise Technology Purchasing Process. Written by Michael Greene
Successful Digital Marketing Requires a True Enterprise Technology Purchasing Process Written by Michael Greene Now that global digital ad spending has grown to 21% of the average marketer s total advertising
More informationCore Banking Transformation using Oracle FLEXCUBE
in collaboration with Core Banking Transformation using Oracle FLEXCUBE Unlocking the power of FLEXCUBE with Capgemini Moving towards a packaged system transformation program Capgemini is an Oracle Diamond
More informationEnterprise Technology Vendor Service
Enterprise Technology Vendor Service E-SPIN's provide full range of Enterprise Technology Vendor Services, from routine ICT technology product (hardware, software, consumables) procurement, to software
More informationG-Cloud 6 Service Description: Managing and co-ordinating work through the cloud RFP/RFQ/ITT Review. 12,000 Onsite/offsite delivered
G-Cloud 6 Service Description: Managing and co-ordinating work through the cloud RFP/RFQ/ITT Review 12,000 Onsite/offsite delivered Managing and co-ordinating work through the cloud Business process improvement
More informationBest Practices for Migrating to a New Service Desk Platform. Strategies for Long-Term Success
Best Practices for Migrating to a New Service Desk Platform Strategies for Long-Term Success Table of Contents Executive Summary... 3 Introduction... 3 Key Strategies for Maximizing the Migration Opportunity...
More informationTransaction Security. Training Academy
Transaction Security Training Academy Your independent, trusted partner for transaction security technology Welcome to UL UL is a world leader in advancing safety with over a hundred years of history.
More informationASSET ARENA PROCESS MANAGEMENT. Frequently Asked Questions
ASSET ARENA PROCESS MANAGEMENT Frequently Asked Questions ASSET ARENA PROCESS MANAGEMENT: FREQUENTLY ASKED QUESTIONS The asset management and asset servicing industries are facing never before seen challenges.
More informationLeverage SWIFT methodology for results-driven Oracle Fusion CRM
Leverage SWIFT methodology for results-driven Oracle Fusion CRM Oracle Fusion Customer Relationship Management (CRM) has the potential to revolutionize CRM. Choosing Capgemini as your partner will ensure
More information31 Examples of how Microsoft Dynamics CRM Integrates with Marketing Automation
31 Examples of how Microsoft Dynamics CRM Integrates with Marketing Automation Manage Email Campaigns In-House 1. Quickly Design Emails Save time creating marketing emails using drag and drop template
More informationEVERYTHING YOU NEED TO KNOW ABOUT EMAILCONDUCTOR
EVERYTHING YOU NEED TO KNOW ABOUT EMAILCONDUCTOR (AND THEN SOME...) General Information EmailConductor is a mature application now in its seventh major release, and is being used by more than 60 financial
More informationIBM Data Security Services for endpoint data protection endpoint data loss prevention solution
Automating policy enforcement to prevent endpoint data loss IBM Data Security Services for endpoint data protection endpoint data loss prevention solution Highlights Facilitate policy-based expertise and
More informationBuilding a High Performance Contact Center with Transera s Call Center App for Salesforce
Building a High Performance Contact Center with Transera s Call Center App for Salesforce WEBSITES: www.loyal3.com TRANSERA PRODUCTS Transera Call Center App for Salesforce THE IMPACT > Streamlined customer
More informationInfonetics Research White Paper Infonetics Research, Inc.
Infonetics Research White Paper Hybrid E-mail Security: Integrating SaaS and On-Premise Solutions By JEFF WILSON Principal Analyst, Security JUNE 2010 Hybrid e- mail security E-mail-borne threats and spam
More informationYESMAIL INTERACTIVE Helping you get to YES with your customers
YESMAIL INTERACTIVE Helping you get to YES with your customers This is the age of empowered consumers who are in charge of their relationships with brands. To accommodate the evolving nature of B2C marketing,
More informationBeyond EDI: Leverage the cloud to improve electronic business transactions
Beyond EDI: Leverage the cloud to improve electronic business transactions Connect with more suppliers, reduce transaction costs and grow your business with an EDI solution that puts everyone on the same
More informationCapgemini and Pegasystems: Delivering Business Value through Partnership
Capgemini and Pegasystems: Delivering Business Value through Partnership Continuous process improvement to drive sustainable results Our partnership combines Capgemini s consulting and industry strengths
More informationFutureFlowMedia. A New Weapon to Help Your Clients Reach Precisely-Target Audiences Hyper-Targeted Email Advertising
FutureFlowMedia A New Weapon to Help Your Clients Reach Precisely-Target Audiences Hyper-Targeted Email Advertising Under Pressure to Get Your Client s Message In Front of More of the Right People? As
More informationTitle: Contract Management Software Solutions (CMS) and Procurement Front-End System
Page 1 Universal Service Administrative Company (USAC) Request for Information (RFI) for Contract Management Software Solutions and Procurement Front-End System RFI Number: USAC-FI-2016-02-005-RFI Title:
More informationCLOUD COMPUTING SOLUTION - BENEFITS AND TESTING CHALLENGES
CLOUD COMPUTING SOLUTION - BENEFITS AND TESTING CHALLENGES PRAKASH.V, GOPALAKRISHANAN.S Assistant Professor Department of Computer Applications, SASTRA University Associate Dean Department of Computer
More information