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1 Joan Vinyets i Rejón Innovation and Education Professional with 25+ years experience in design, learning and consulting aimed at improving people s experiences with products and services through person-focused change and sustainable value-added innovation. I am an experienced lecturer and consultant. I specialize in advising companies on how to explore and co- create user, consumer and citizen experiences, to understand their needs and desires - both conscious and unconscious and to improve and innovate products and services. My professional experience can be summarized in more than twenty years of work in the fields of: Strategic design, innovation and creativity applied to the innovation of products, services and communications. Applying anthropology as a way to understand people and transform into consumer insights for innovation and value creation. Interest domains: my work has been focused mainly on the role of culture on innovation: The understanding how socio- cultural aspects influence and modify experiences and the practice of design, the innovation, development and communication of new products and services. The generation, transformation and application of this knowledge on sustainable innovation, unleashing creativity and co- creating value with stakeholders. Specialties: People- Centered Innovation, Design Thinking, Creativity, Co- creation, Consumer Insight, Innovation, Business Anthropology, Culture and Creativity, Social Innovation and Sustainable Value Creation. Originally trained as a designer with a Masters degree from Domus Academy Milan (Italy), I also hold a BA (hons) in Design from University of Southampton (UK), a degree in Social and Cultural Anthropology from Universitat de Barcelona (Spain) and a PhD in Social Communication from Universitat Pompeu Fabra, Barcelona (Spain). Currently I am working on a project to develop a set of products focused on building a social and economic value process, from design to delivery. The project aims to empower consumer choice by providing products and services that are meaningful, useful and valued. Joan Vinyets. 26/09/2013. Page 1

2 SUMMARY Joan Vinyets was partner and co- founder of A Piece of Pie, a business strategic consultancy company focused on innovation. The Company, which is based in Barcelona (Spain), counts among its many internationally recognized clients AstraZeneca, BancoSabadell, France Telecome, Ford, GallinaBlancaStar, Hewlett Packard, Intel, Kraft, la Caixa, Orange, Microsoft, Roca, SaraLee, Unilever, Novartis and Vodafone. Before establishing A Piece of Pie, Joan collaborated with E- Lab in Chicago as ethnographer researcher and was director of the Barcelona office for the Italian design agency Total Tool. During his professional career as designer he has worked on projects with companies such as Alessi, Hϋlsta, Knoll, Mandarina Duck, Viacom, Castelli and FIAT, and he has collaborated with architects and designers as Andrea Branzi, Isao Hosoe, Santiago Miranda and Esperanza Nuñez in Milan. He has participated in a range of investigative projects for the European Union, the Ministerio de Industria y Energía de España (the ministry of industry and energy of Spain) and the Centre de Innovació i Desenvolupament Empresarial de Catalunya (the Center for Innovation and Business Development for the Catalan Government). He was also commissioner of the Year of Design 2003 in Spain. In the academic field he was Dean and Professor at the Elisava Design School in Barcelona where he developed research and post- graduate programs and collaborations with universities such as Carnegie Mellon University (Pittsburgh, USA), the Southampton University (Southampton, UK) and the ORT University (Montevideo, Uruguay). He has been visiting Professor at schools and universities as Bauhaus (Weimar, Germany), Domus Academy (Milan, Italy), IESE Business School (Barcelona, Spain), Instituto de Empresa (Madrid, Spain), ESADE (Barcelona, Spain), Università Federico II (Naples, Italy), ISIA (Florence, Italy), Università la Sapienza (Rome, Italy) and Politecnico di Milano (Italy) Joan Vinyets is the author of the books Otro Consumo es posible? Producto, Consumo y Comunicación ( Is another type of consumption possible? ); Produto, Consumo y Comunicación: diseñar el punto de venta ( Product, Consumption and Communication: designing the point of sales ); and Ecodiseño y Ecoproductos ( Ecodesign and Ecoproducts ). He has written several articles, papers and presentations and he is a member of the American Anthropological Association (AAA) and the Design Management Institute (DMI). Mr. Vinyets received the Frog Design Award for his final project at the Domus Academy in Milan and won the Premio Nacional de Diseño de la Feria del Mueble de Valencia (National Design Award from the Valencia Furniture Fair). Joan Vinyets. 26/09/2013. Page 2

3 EDUCATION UNIVERSITAT POMPEU FABRA, Barcelona (Spain) Ph.D. in Social Communication. Excellent Cum Laude 2008 UNIVERSITAT POMPEU FABRA, Barcelona (Spain) Master of Advanced Studies in Social Communication 2005 UNIVERSITAT POMPEU FABRA, Barcelona (Spain) Ph.D. Program in Social Communication 1999/2001 UNIVERSITAT DE BARCELONA, Barcelona (Spain) BA in Social and Cultural Anthropology 1994/1999 WINCHESTER SCHOOL OF ARTS/ELISAVA, Winchester (UK) BA in Design, Graduated with honors 1992 DOMUS ACADEMY, Milan (Italy) Master in Design. Frog Design Award for the best final project ESCOLA ARTS I OFICIS, Vic, Barcelona (Spain) Degree in Design 1982/1987 Joan Vinyets. 26/09/2013. Page 3

4 PROFESSIONAL EXPERIENCE - A Piece of Pie, Barcelona 2004/2013 Strategic Consultancy Company focused on innovation strategies of products, services and communications. As a co- founder and partner, his contribution was on the strategy and management team; marketing plan direction; new business development and leadership of the Ethnography & Design research and Consumer Insights. - YEAR OF DESIGN 2003, Barcelona. 2002/2003 International event promoted by the Spanish Ministry of Science and Technology, the Catalan Government, the Barcelona City Council and FAD. As a Commissioner, his contribution was the intellectual and strategic leadership for the creation of a new event to promote and stimulate design, creativity and innovation with the implication of multiple stakeholders and a final budget management consolidation over 14 millions and the spread of 333 activities in 35 cities in Spain, Europe and America. - TOTAL TOOL, Barcelona & Milan (Italy) 2001/2002 International design agency specialized in architecture, design and communication. As a local manager, his contribution was the creation and management of the marketing plan direction for Spain and the leadership of the Human Factors area working for clients as Autogrill, Barcelona Council; Valira and Viacom. - ELISAVA DESIGN SCHOOL/UPF 1994/2001 Leading private Design School of more than 1,500 students and 400 faculty and staff, recognized for its design and technical programs and innovative leadership in education. His contribution included different positions during this period as a: Dean (2001/1998) Creation of the new interdisciplinary educational strategic plan in undergraduate and graduate studies with special focus in Design research and user centered design; design and engineering and design management. Implementation of the undergraduate program Bachelor of Arts with Honours in Design in cooperation with the University of Southampton (UK) Creation of the international program Barcelona Design Summer in collaboration with the School of Design of Carnegie Mellon University. Creation and implementation of the professional practice students exchange and internship programs with over 40 institutions, companies and organizations, and co- operation agreements with Universities from Europe, America and Asia. Implementation of the international students exchange programs Cumulus, Erasmus- Socrates and IASTE. Joan Vinyets. 26/09/2013. Page 4

5 Professor (2000/1994) Leading the subjects User studies and prospective, Innovation based on people, Human centered design and Design Issues. Headship of the Design Research Institute (1998/1995) Leading the research programs in Ecodesign and Design Management - E- LAB, Chicago, IL (USA) 1998 A leading company applying ethnography for design and innovation. His contribution was participating in fieldwork development and interpretation, consumer insights identification and elaboration of innovation frameworks for clients as Ford. - ABAC & ABAC, Vic (Barcelona) 1992/1995 Design Agency. Contributing as a project manager for the product and communication design projects for companies and institutions as Girbau, Grei, Mobles Bellmunt, and Hospital Santa Creu. - Designer free lance (Milan) 1989/1992 Collaborating as a designer for design agencies and architects as Andrea Branzi, Isao Hosoe, Esperanza Nuñez and Color & Texture Design. His contribution was the development of design and design research projects for clients as Alessi and Pitti Immaginea, Castelli, FIAT, Mandarina Duck, and Unifoor. The project management and edition of the book Il Dolce Stil Novo (della Casa) published by Alessi. Also, as a design freelance, during this period was collaborating with the development of design workshops for academic institutions as Domus Academy, Elisava, and Politecnico di Milano. - HÜLSTA, Barcelona (Spain) and Stadtlohn (Germany) A Furniture manufacturer company. Contributing as a project manager and designer RESEARCH, SERVICES AND ASSIGNMENTS 1985/ CIDEM/ Catalan Government, Barcelona (Spain) 2003/2001 Participating as a member of the advisory committee and collaborator for the Plan for the Promotion of Design in Catalonia - SPANISH SENATE/General Courts, Madrid (Spain) 2003 Commission for Science and Technology. Participating as official speaker for the commission to promote design in Spain - DEPARTMENT OF EDUCATION/Catalan Government, Barcelona (Spain) 2002 Member of the Committee on the Royal Decree Report on Advanced Design Studies Joan Vinyets. 26/09/2013. Page 5

6 - UNIVERSIDAD PABLO DE OLAVIDE, Sevilla (Spain) 2000/1999 Member of the President Committee and participating as advisor and member of the international team of specialists in design and innovation - SPANISH MINISTRY OF INDUSTRY AND ENERGY, REINA SOFIA MUSEUM, AND DESIGN AND ARTS MUSEUM, Madrid and Barcelona, (Spain) 1998 Participating as a member of research committee of the exhibition Industrial Design in Spain - EUROPEAN UNION, XXII General Direction of the European Commission. Program in Integration of Formal and Technological Design, 1997/1996 Participating as a local research partner and manager of the team project in Spain Development of formal and technological Design in collaboration with the participating members: Bauhaus from Weimar (Germany), Isia from Florence (Italy), and Elisava from Barcelona (Spain). AWARDS Biennal de Barcelona. Finalist in the category of industrial design. Barcelona (Spain), Frog junior Price. Finalist in the category of product design. Milan (Italy) Massana- Mambar of Design. Finalist. Barcelona (Spain), Interieur 88. Design for Europe. Finalist in the category of industrial design. Kortrijk (Belgium), Massana- Mambar of Design. Finalist. Barcelona (Spain), National Design Contest FIM. First prize in the category of industrial design (student category). Valencia (Spain), MEMBERSHIPS AND SPECIAL COLLABORATIONS Member of the Program Committee of the 5 th Ethnographic Praxis Industry Conference. Chicago (USA) (2009) Member of the Panel of Reviewers of the 4 th Ethnographic Praxis Industry Conference. Copenhagen (Denmark) (2008) Member of the International Jury Design Award ADI FAD 2007 Barcelona (Spain) Member of the Advisory Board at the from Waste to Wisdom (UK) (2007/2009) Joan Vinyets. 26/09/2013. Page 6

7 Member of the Scientific Board at the Istituto Europeo di Design (IED), Barcelona (Spain) (2002/2005). Member of the Jury for the Awards Barcelona City, category of design. Barcelona City Council, Barcelona (Spain) (2000/ 2001/2002) Member of the Advisory Counsel of Spring of Design Festival. Barcelona design Council, Barcelona City Counciul and Department of Industry and Comers of the Catalan Government. Barcelona (Spain) (1998/2001). Member of the American Marketing Association (USA) (1998/2000) Member of the American Anthropology Association (USA) Member of the Design Management Institute (USA) Joan Vinyets. 26/09/2013. Page 7

8 SELECTED PAPERS AND PUBLICATIONS BOOKS, CHAPTERS AND MONOGRAPHS Case Study: Adoption of Mobile Technologies in Mumbain Slums in "Innovative Solutions". Edited by Apala Lahiri Chavan & Girish V. Prabhu, CRC Press. Boca Raton, FL (USA) 2011: User Centered Design: from usability to ethnography. Open University of Catalonia (UOC). Barcelona (Spain) Case study: Innovación de servicio a través del estudio etnográfico, la co- creación y el enfoque multidisciplinario (Service innovation through ethnographic study, co- creation and a multidisciplinary approach) in "El diseño a su servicio" (Design at your service). Edited by Xènia Viladàs, Index Book, Barcelona (Spain) 2010: Otro Consumo es posible? (Is another consumption possible?) Papiol, A / Vinyets, J. Editorial La Tempestad. Barcelona (Spain), 2003 Foreword From the presentation of the product to the experience in Space, Identity, Company. Editorial Gustavo Gili. Barcelona (Spain), 2003: Ecodiseño y ecoproductos (Ecodesign and ecoproducts) Rieradevall, J.and Vinyets, J. Editorial Rubes. Barcelona, (Spain) 1999 Producto, Consumo, Comunicación: Diseñar el Punto de Venta. (Product, Consumption, Communication: Designing from the point of sale) Monograph: Temes de Disseny (Design Issues) nº 15. Editorial Gustavo Gili. Barcelona (Spain), Ecodiseño: una nueva cultura del diseño. (Ecodesign: a new design culture) Monograph: Temes de Disseny (Design Issuess) nº 11. Editorial Gustavo Gili. Barcelona (Spain), ARTICLES La mirada antropològica: una palanca d innovació. Antecedents i experiències en la seva praxis ("The anthropological perspective: a lever for innovation. Background and experience in the praxis "). Revista Etnologia de Catalunya. Barcelona (Spain), Vinyets, J. «Showing the Value of Ethnography in Business». Ethnographic Praxis in Industry Conference Proceedings, 2009 (1), Joan Vinyets. 26/09/2013. Page 8

9 Las sinérgias entre diseño y empresa (The synergies between design and the company) in Barcelona Metrópolis Mediterránea. Institut de Cultura. Barcelona (Spain), 2003 Contemporary Architecture and Design in Barcelona Cultural, Àmbit publishers. Barcelona (Spain), 2003: Design as a way to live the best of all possible worlds in Guide year of Design 2003, Electa and FAD. Barcelona (Spain) 2003: Usuarios al poder (Users in command) in Experimenta nº 41. Editorial Experimenta. Madrid (spain), 2002: Marketing y diseño gráfico. (Marketing and graphic design) in Diseño Gráfico con Mariscal (Graphic Design with Mariscal). Editorial Salvat. Barcelona (Spain) 2001 Juego creativo. Diseño como herramienta de interpretación (Creative game. Design as an interpreting tool) in Experimenta nº 30 Madrid (Spain), 2000: Towards new marketing. New design based on experience in Domus nº 826, Milan (Italy), 2000: Ethnography in the everyday life: the beginning of diversity? ) in Trípodos nº 2000, May Universitat Ramon Llull. Barcelona (Spain) 2000: Cómo se aprende a diseñar? (How do you learn to design?). in Transversal, revista de cultura contemporania. Lleida 1999: La enseñanza del diseño en Barcelona: reflexiones y prospectiva. (Teaching design in Barecelona: reflections and prospects) in Barcelona Metròpolis. Institut de Cultura. Barcelona, El uso del río: uso turístico, el río como producto de consumo. (Use of rivers: tourist use, the river as a consumer product).in Las veus del ríu (Voices from the river). Ed. Generalitat de Catalunya. Barcelona (Spain), 1998: La descentralización del producto: del producto singular a la respuesta plural. (Decentralization of the product: from the unique product to the plural answer) in Temes de Disseny nº 15. Editorial Gustavo Gili. Barcelona (Spain), 1998: Mueble función Mueble objeto. (Functional furniture Object furniture) in Experimenta nº 20. Ediciones Experimenta. Madrid (Spain), 1998: La distribución y la importancia del punto de venta. (Distribution and importance of the point of sale) in Experimenta nº 20. Ediciones Expeimenta. Madrid (Spain), 1998: Tendencias en el diseño. (Trends in design) in Optimoda nº 43. Barcelona (Spain), 1998 Joan Vinyets. 26/09/2013. Page 9

10 Empresa y Diseño: nuevas estrategias. (Company and Design: new strategies) in Tecno 2000 nº 73. Barcelona (spain), 1996: Ecodiseño: del producto al sistema. (Ecodesign: from the product to the system) in Temes de Disseny nº 11. Gustavo Gili. Barcelona (Spain), 1995: Cultura progettuale, cultura industriale in Interni nº 451. Milan (Italy), 1995: El límite físico. (The physical limit) in Temes de Disseny nº 8. Gustavo Gili. Barcelona (Spain), 1993: Dead pack in Wind World Interior Design nº 21. Tokyo (Japón) 1993: El Packaging del tabú. (Packaging the tabu) in Ardi nº 20. Barcelona, 1991 Joan Vinyets. 26/09/2013. Page 10

11 PUBLIC SPEKING LECTURES IN CONFERENCES ISPIM Seoul 5th Innovation Symposium 2012 Seoul (Korea), Stimulating Innovation: Challenges for Management, Science & Technology Lecture: Stimulating Innovation Conference Youth Encounter on Sustainability (YES). Serbia ACTIS, in collaboration with the Alliance for Global Sustainability (a university partnership between the ETH Zürich, MIT Boston, University of Tokyo and Chalmers University), the Swiss Academy of Technical Sciences) Lecture: People Centered Innovation for a better society Conference World Usability Day Open University of Catalonia (UOC). Barcelona, 2010 Lecture: It s the user experience, stupid!. Conference EPIC Taking Care of Business. Chicago, (USA), 2009 American Anthropology Association. Lecture: Showing the value of Ethnography in Business Conference New Consumer Knowledge Tools: Deeper Knowledge for Competitive Advantage Esadecreápolis, Sant Cugat (Spain), 2009 Lecture: The impact of ethnography on the organic growth Conference Consumer Insights Marcus Evans, London (UK), 2007 Lecture: Transforming Consumer Insights into Innovation of Products and Services Conference and workshop Design Management and new strategies Università Politecnica di Milano, Milan (Italy), 2005 Lecture: User Cenered Design & Ethnography Conference Design:a project of future Universitat Jaume I, Castellón (Spain), 2004 Lecture: Smart innovation Conference Parliament and Communication Parliament of Navarra, Pamplona (Spain), 2004 Joan Vinyets. 26/09/2013. Page 11

12 Lecture: New speech for a parliament Conference and workshop IT Globalization & the Future Intel Corporation, Oregon (USA), 2004 Lecture: Newless: a disruptive concept for technology based products Conference on Business and Design Marketing Club of Barcelona, Barcelona (Spain), 2003 Lecture: Wrong designs: marketing vs. design, design vs. marketing Conference Me.Design. Mediterranean, Design and Economic Development Università di Napoli & Politecnico di Milano. Naples (Italy), 2003 Lecture: Design as a strategic resource for the territory Conference Design in Catalonia CIDEM, BCD and Trade Chamber Comers of Barcelona, Barcelona (Spain) 2003 Lecture: The demand of design in Catalonia Conference Innovazione Formale Centro Studi Koening, Florence (Italy) 2000 Lecture: Reflections on design education. First International Conference in Communication and Reality School of Communication. Universitat Ramon Llull, Barcelona (Spain), 2000 Lecture: Ethnography in the everyday life: the beginning of diversity? Conference on Business and design Cultural Center "La Beneficiència", Valencia (Spain) 1999 Lecture: The communication of the product: design strategies Conference on Design Education Universidad Pablo de Olavide, Sevilla (Spain) 1999 Lecture: Education and teaching in Design: new challenges Conference Design & Innovazione Museo Nazionale della Scienza e della Tecnica Leonardo da Vinci, Milan (Italy), 1998 Lecture: Prospecting Design TALKS AND LECTURES Habla Diseño Universidad Autonoma de Aguascalientes, Aguascalientes (México) 2014 Talk: People Centered Innovation Joan Vinyets. 26/09/2013. Page 12

13 Brekfast Lecture INSITUM, México D. F. (México) 2014 Talk: Reflections about Innovation UPC & BCD. Barcelona (Spain), 2014 Master in Design Management Lecture: People Centered Innovation, Anthropology, Design, Innovation & Business ESCODI Conference CosmoCaixa, Barcelona (Spain), 2013 Talk: The clients revolution Conference Torino Design Domani Torino Design Week, Torino (Italy) 2013 Talk: "Design Action" Accenture. InnovaAction Accenture corporate headquarters, Madrid (Spain), 2012 Talk: Business Anthropology: a lever for innovation TEDxMadrid. Design for the Social Matadero Madrid (Spain), Talk: The informal power. Reciprocity as a lever for social innovation Forum MasterCard. Towards a new society of payments Telefónica Foundation. Madrid (Spain), 2011 Talk: The DNA of Innovation Seminar Management on the medical sector: the keys of success IESE Business School/Novartis. Barcelona (Spain), 2010 Lecture: Patient Oriented Seminar The future of social services: products and services for Department of Social Services, Catalan Government/MACBA. Barcelona (Spain),2010 Lecture: The future of social services in the sphere of personal autonomy The Breakfasts. Barcelona (Spain),2009 Lecture: Innovation through design IDEP Design School. Universitat Abat Oliva, Barcelona (Spain), 2009 Lecture: Innovation based on people Joan Vinyets. 26/09/2013. Page 13

14 Domus Academy. Milano (Italy), 2008 Master in Cultural Experience Design and Management Lecture: Social Sciences, Meaning and City ESDI Design School. Universitat Ramon LLull, Sabadell (Spain), 2008 Lecture for the Graduation Ceremony UPC. Fundació Politècnica de Catalunya, Barcelona (Spain), 2008 Graduate course Piacenza Future: Experimenting the urban renovation Lecture: User Studies for urban design IDEP Design School. Universitat Abat Oliva, Barcelona (Spain), 2008 Lecture: Innovation & User Centered Design UOC, Open Univesity of Catalonia, Barcelona (Spain), 2007 Lecture: HCI & User Centered Design Politecnico di Milano. Facoltà di Architettura, Milano (Italy), 2006 Seminar: User Centered Design MBA. Business School. Las Palmas de Gran Canaria (Spain) 2002 Workshop: Human Centered Innovation. Seminar Ugly things don t sell. FAD/CIDEM. Barcelona, 2002 Lecture: Understanding consumers. User Centered Design DUDI. Università La Sapienza. Facoltà di Architettura, Rome (Italy), 2001 Workshop: User studies. UNIVERSIDAD DE CASTILLA LA MANCHA. School of Fine Arts, Cuenca (Spain) 2001 Seminar: Theory and practice of design. Center of Industrial Design, Montevideo (Uruguay).2000 Workshop:User studies & design. DUDI. Università La Sapienza. Facoltà di Architettura, Rome (Italy), 2000 Workshop: Design and Innovation Politecnico di Milano. Facoltà di Architettura, Milano (Italy), 1999 Seminar: Design and cultural heritage DUDI. Università La Sapienza. Facoltà di Architettura, Roma (Italy), 1999 Workshop: Design and Tourisme Joan Vinyets. 26/09/2013. Page 14

15 Università Federico II. Facoltà di Architettura, Naples (Italy), 1999 Seminar: Design Architettura e Innovazione. Narai Design School, Seoul (South Korea), Seminar: Spanish design, present and future. Politecnico di Milano. Facoltà di Architettura, Milan (Italy) Seminar: Museum and City: the consumption of culture. Domus Academy. Milan (Italy), Workshop: Product and strategic design. Fundation La Caixa, Vic (Spain) Seminar: Design: new challenges EDUCATIONAL COLLABORATIONS WITH ACADEMIC INSTITUTIONS Workshop People Centered Innovation for the event Habla Diseño Universidad Autonoma de Aguascalientes, Aguascalientes (México) 2014 Seminar Design Thinking in Action for Apex Brasil Barcelona Design Center, Barcelona (Spain), Seminar of Ethnography, Anthropology & Cultural Marketing for innovation Master in Market research. Instituto de Empresda, Madrid (Spain), Seminar Innovation, Design & Ethnography MBD. Master in Business Design. Domus Academy. Milan (Italy), 2005 Seminar Packaging Design: strategies, techniques, materials, and project Design Center, Montevideo (Uruguay), Seminar Project culture and design management III. Master in Industrial Design and Product Creation. UPC. Advanced School of Industrial Engineers. Barcelona (Spain), Seminar Project culture and design management II. Master in Industrial Design and Product Creation. UPC. Advanced School of Industrial Engineers. Barcelona (Spain), Seminar Project culture and design management I. Master in Industrial Design and Product Creation. UPC. Advanced School of Industrial Engineers. Barcelona (Spain), Joan Vinyets. 26/09/2013. Page 15

16 Seminar Product design and development Summer program. Universitat de les Terres de l Ebre. UETE. Tortosa (Tarragona) Seminar Product, consumption, communication: designing the point of sale Amec, Departament d Indústria i Energia, Esade, Merck and Elisava Design School, Barcelona (Spain), Master in Corporate Identity. Design, Management, and Communication strategies Universitat de Barcelona and Elisava Design School, Barcelona (Spain), Seminar Ecodesign: new ways to produce and design Fundació La Caixa, Merck and Elisava Design School, Barcelona (Spain), Joan Vinyets. 26/09/2013. Page 16

17 PRESS & TESTIMONIALS La Vanguardia 2013: joan- vinyets- pequeno- comercio.html CNBC Magazine 2010: move- you- make/1121/1/ Noticias de salud 2010: para- vivir- la- epoc.html American Anthropology Association, 2010: in- the- news/ La Vanguardia 2010: 2010/GIGAjuny2010.pdf Creafutur 2010: Newletter BCD #27, 2009: Gustavo Gili 2003: identity- company?section=content BMM #60. bcn.es: El ojo crítico. net. 2003: El Pais 2003: elpepucul/ elpepicul_1/tes La Vanguardia 2001: 21/ /pdf.html El Pais 2001: /elpepiautcat/ elpcat_11/tes Joan Vinyets. 26/09/2013. Page 17

18 Links books/publications Case Study: Adoption of Mobile Technologies in Mumbain Slums in "Innovative Solutions". Edited by Apala Lahiri Chavan & Girish V. Prabhu, CRC Press. Boca Raton, FL (USA) 2011: Bookstore: Solutions- Designers- Emerging- Markets/dp/toc/ Case study: Innovación de servicio a través del estudio etnográfico, la co- creación y el enfoque multidisciplinario (Service innovation through ethnographic study, co- creation and a multidisciplinary approach) in "El diseño a su servicio" (Design at your service). Edited by Xènia Viladàs, Index Book, Barcelona (Spain) 2010: Bookstore: diseno- a- su- servicio- 1072/ el- diseno- a- su- servicio- como- mejorar- una- idea- de- negocio- con- ayu- da- de- un- disenador/ / Vinyets, J. «Showing the Value of Ethnography in Business». Ethnographic Praxis in Industry Conference Proceedings, 2009 (1), Bookstore: Otro Consumo es posible? (Is another consumption possible?) Papiol, A / Vinyets, J. Editorial La Tempestad. Barcelona (Spain), 2003 Bookstore: otro- consumo- es- posible/ / Ecodiseño y ecoproductos (Ecodesign and ecoproducts) Rieradevall, J.and Vinyets, J. Editorial Rubes. Barcelona, (Spain) 1999 Bookstores: ecodiseno- y- ecoproductos/ / y- ecoproductos/190579/ Producto, Consumo, Comunicación: Diseñar el Punto de Venta. (Product, Consumption, Communication: Designing from the point of sale) Monograph: Temes de Disseny (Design Issues) nº 15. Editorial Gustavo Gili. Barcelona (Spain), Bokstore: Joan Vinyets. 26/09/2013. Page 18

19 Ecodiseño: una nueva cultura del diseño. (Ecodesign: a new design culture) Monograph: Temes de Disseny (Design Issuess) nº 11. Editorial Gustavo Gili. Barcelona (Spain), Bookstore: Joan Vinyets. 26/09/2013. Page 19

Joan Vinyets. 26/09/2013. Page 1

Joan Vinyets. 26/09/2013. Page 1 Joan Vinyets i Rejón Innovation and Education Professional with 25+ years experience in design, learning and consulting aimed at improving people s experiences with products and services through person-focused

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