New cloud-based IBM Coremetrics features facilitate enterprise-wide adoption of web analytics and digital marketing optimization

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1 IBM United States Software Announcement , dated November 1, 2011 New cloud-based IBM Coremetrics features facilitate enterprise-wide adoption of web analytics and digital marketing optimization Table of contents 1 Overview 6 Program number 2 Key prerequisites 6 Publications 2 Planned availability date 6 Ordering information 3 Description 11 Prices 5 Product positioning 11 Order now At a glance This release of the IBM Coremetrics Digital Marketing Optimization Suite extends its best-in-class analytics and digital marketing optimization capabilities with: A new add-on, IBM Coremetrics Enterprise Analytics, to extend the capabilities of customers with large-scale, multi-site analytics implementations New capabilities to enhance IBM Coremetrics Web Analytics Tag management capabilities to make it easier for marketers to deploy and manage IBM Coremetrics and third-party tags without support from IT A report module for IBM WebSphere Commerce that provides joint customers of IBM WebSphere Commerce and IBM Coremetics Web Analytics with a clear view of their website and enables them to automatically create targeted marketing campaigns General enhancements to usability and enterprise class scalability A portfolio of services for on-boarding IBM Coremetrics customers User experience enhancements and additional recommendations logic for IBM Coremetrics Intelligent Offer Delivery as Software-as-a-Service means fewer IT resources, no upgrade charges, configuration rather than installation, fast, easy connectivity, and low total cost of ownership. For ordering, contact your IBM representative, an IBM Business Partner, or IBM Americas Call Centers at 800-IBM-CALL (Reference: VE001). Overview This release of the IBM Coremetrics Digital Marketing Optimization Suite extends its best-in-class analytics and digital marketing optimization capabilities in the following areas: IBM Coremetrics Enterprise Analytics: A new component for enterprises with from dozens to thousands of websites supporting large-scale, multi-site analytics implementations. Capabilities include: Enables clients to view analytics data by individual sites and roll-up the data to the global level Aligns analytics with the way that customers structure their business IBM United States Software Announcement IBM is a registered trademark of International Business Machines Corporation 1

2 Delivers more autonomy for the customer by enabling them to self-provision new sites as they come online Eliminates double tagging and double server calls Allows counts of individual visitors to be uniquely rolled-up in views (deduplication) IBM Coremetrics Web Analytics: This release adds tag management and ready-to-use reporting and data collection capabilities. First, IBM Coremetrics Web Analytics is enhanced with a new tag management capability, the Digital Data Exchange, that makes it easier for marketers to deploy and manage IBM Coremetrics and third-party tags without support from IT. This new capability: -- Radically simplifies the management of IBM Coremetrics and third-party tags, eliminating dependence on IT, decreasing time to market for new capabilities, and reducing the cost associated with tag management -- Enables marketers to get to market more quickly with new content and partner capabilities -- Improves measurements by providing a practical mechanism to deploy consistent tags on all pages -- Capitalizes on years of experience in tag management and syndication with certified partners already on board -- Does not require tag changes for existing IBM Coremetrics clients -- Delivers the easiest-to-use solution in the market with an intuitive visual interface for managing and deploying page tags Second, IBM Coremetrics Web Analytics is enhanced with out-of-thebox reporting and data collection facilities for use by customers with IBM Websphere Commerce. The Web Analytics Report Module for IBM WebSphere Commerce provides joint customers of IBM Websphere Commerce and IBM Coremetrics Web Analytics a clear view of their website and enables them to automatically create targeted marketing campaigns based on visitor behavior directly within the IBM WebSphere Commerce solution. This release also incorporates a Human Services portfolio that offers a variety of remote services for on-boarding IBM Coremetrics customers, including: Consulting Best practices Training Configuration Analysis Workshops Finally, this release delivers administrative and user experience enhancements and additional recommendations logic for IBM Coremetrics Intelligent Offer. For details about previously announced capabilities, refer to Software Announcement , dated October 18, For ordering, contact Your IBM representative. For more information, contact the Americas Call Centers at 800-IBM-CALL ( ). Reference: VE001 Key prerequisites For details, refer to Software Announcement , dated October 18, Planned availability date November 1, 2011 IBM United States Software Announcement IBM is a registered trademark of International Business Machines Corporation 2

3 Description New IBM Cormetrics Digital Marketing Optimization Suite components This release delivers new components and enhancements to previously announced components. IBM Coremetrics Enterprise Analytics IBM Coremetrics Enterprise Analytics aligns reporting with the way that large enterprises manage their business by enabling them to analyze customer behavior and automate digital marketing programs for individual websites, logical groups of websites, and the business as a whole. IBM Coremetrics Enterprise Analytics enables customers to: Align analytics with the way that clients structure their business View analytics data by individual site and roll-up the data to the global level Gain more autonomy by enabling you to self-provision new sites as they come online Avoid effort and site performance hits for double tagging or double server calls Count individual visitors uniquely in roll-up reports (de-duplication) Manage sites by assigning friendly names, grouping sites, and cleansing accidental or unwanted tag data Assign attributes to sites (for example, business unit, target audience, geography) and roll-up site activity based on these same attributes Use the Hierarchy Report Type to intuitively report on activity at increasingly finer grains of detail Share reports between multiple sites to reduce efforts and avoid creating and managing duplicates Human Services The Human Services portfolio delivers remote services for on-boarding new IBM Coremetrics customers. All services expire 90 days from purchase regardless of whether all hours have been used. IBM Coremetrics Search Marketing Premium Onboarding Services provides up to 10 hours of remote consulting, best practices, training, and configuration for onboarding customers to IBM Coremetrics Search Marketing. Services are purchased per Client ID. IBM Coremetrics LIV Premium Onboarding Services provides up to 10 hours of remote consulting, best practices, training, and configuration for onboarding customers to IBM Coremetrics LIV . Services are purchased per Client ID. IBM Coremetrics Intelligent Offer Premium On Boarding Services - Flat File Delivery provides up to 40 hours of remote consulting, best practices, training, and configuration for onboarding customers to IBM Coremetrics Intelligent Offer for the flat file delivery method. Services are purchased per Client ID. IBM Coremetrics Intelligent Offer Premium On Boarding Services - Dynamic or Mixed Delivery provides up to 48 hours of remote consulting, best practices, training, and configuration for onboarding customers to IBM Coremetrics Intelligent Offer for the dynamic or mixed delivery method. Services are purchased per Client ID. IBM Coremetrics AdTarget Premium On Boarding Services provides up to 10 hours of remote consulting, best practices, training, and configuration for onboarding customers to IBM Coremetrics AdTarget. Services are purchased per Client ID. IBM Coremetrics Tag Audit Services provides up to 16 hours of remote analysis of a customer's website for optimum tagging. This may include, but is IBM United States Software Announcement IBM is a registered trademark of International Business Machines Corporation 3

4 not limited to, providing best practices and determining tagging requirements as well as identifying tagging gaps. Services are purchased per Client ID. IBM Coremetrics Conversion Process Analysis Services Provides up to 48 hours of guidance using advanced analysis to drive deeper understanding of site results and to determine key problems and points of attrition. Services are purchased per Client ID. IBM Coremetrics Site Performance Analysis Services provides up to 48 hours of in-depth analysis on the performance of visitor types and channels throughout the customer site, from entry to departure. This service also provides a site health assessment on the life-cycle visitor experience and the opportunities to improve visitor experience at key conversion points. Services are purchased per Client ID. IBM Coremetrics Quick Start Tag Implementation Services provides up to 50 hours of accelerated baseline data collection by delivering a custom global Javascripti file to address the customer's tagging requirements and documentation needed to enable the customer to maintain the Javascript file. Services are purchased per web domain. IBM Coremetrics Key Performance Indicators Workshop includes up to 40 hours of training to assist new and existing customers on how to use data to drive analysis and decision making. It provides guidance on key performance indicators and how to use the reports to drive business objectives. Services are purchased per Workshop. IBM Coremetrics Explore Workshop includes up to 40 hours of training to enable the customers's business managers to better utilize data to drive analysis and develop an attribute tagging strategy to drive the best analysis. Services are purchased per Workshop. IBM Coremetrics Enablement Workshop includes up to 30 hours of training to train new and existing customers on how to properly tag the website themselves instead of engaging an implementation engineer. Services are purchased per Workshop. IBM Coremetrics Category Definition File Workshop includes up to 32 hours to help guide the customer in how to build a strong merchandising categorization framework to drive the data used for merchandising reports. Services are purchased per Workshop. IBM Coremetrics Pay Per Click (PPC) Workshop includes up to 91 hours provides guidance and consulting for customers to better utilize analytics to track, optimize, and manage PPC Search marketing through reports. Services are purchased per Workshop. Enhancements to previously announced components IBM Coremetrics Web Analytics IBM Coremetrics Web Analytics is the complete digital analytics solution that sets itself apart by providing marketers with not only data, but with answers for increasing return on investment. New capabilities in this release include the Digital Data Exchange capability. JavaScript TM tags are used on websites to support a wide variety of analytics, marketing, and technical services. However, as website environments grow increasingly complex, implementing and maintaining tags is a constant battle that can be expensive, error prone, and put site performance and measurement at risk. The Digital Data Exchange radically simplifies the management of IBM Coremetrics and third-party page tags, making it possible for marketers to deploy and maintain website page tags with minimal support from IT. The Digital Data Exchange features: An intuitive user interface that enables marketers to specify which IBM Coremetrics and third-party tags should be executed on a given page The ability to test that the tags are executing as desired Marketer-defined page groups that accelerate deployment and improve the accuracy of data collection by deploying tags consistently across similar pages IBM United States Software Announcement IBM is a registered trademark of International Business Machines Corporation 4

5 An additional new capability added to IBM Coremetrics Web Analytics in this release is the IBM Coremetrics Web Analytics Report Module for IBM WebSphere Commerce. It provides reporting and data collection facilities for joint customers of IBM Coremetrics Web Analytics and IBM WebSphere Commerce. With the IBM Coremetrics Web Analytics Report Module for IBM WebSphere Commerce capability, joint customers with IBM WebSphere Commerce benefit from: Shortened implementation time through auto tagging that eliminates many of the manual steps required in standard web analytics implementations and dramatically reduces the time required to deploy web analytics Reports that are designed specifically for WebSphere Commerce environments leveraging common hierarchal structures and terminology, including the following report types: Campaigns Prmotions e-marketing spot reports Marketing experimentation B2B contracts Simple, powerful, segmentation and closed-loop marketing so marketers can leverage data in IBM Coremetrics LIVE Profiles and create targeted programs in the WebSphere Commerce Marketing Campaign System Additionally, general enhancements to IBM Coremetrics Web Analytics in this release include: Increases the limit of number of rows that can be exported from reports in the user interface Enables convenient interaction with analytics by providing quick picks for frequently used report filters, enabling easier interaction with chart images, easier switching between Client IDs in the IBM Coremetrics Explore user interface Makes it more convenient to perform speedy, exploratory analysis based on sampled data in IBM Coremetrics Explore by enabling users to launch the full data version of a sample-based report with just one click Adds options that entitle customers to 40 or 80 additional backward-looking marketing attribution windows at the account level IBM Cormetrics Intelligent Offer IBM Coremetrics Intelligent Offer dynamically delivers relevant product recommendations to website visitors based on comprehensive visitor data. In this release, IBM Coremetrics Intelligent Offer enhancements include the following: A more intuitive preview of recommendations, which enables marketers to see a visual preview of the output from IBM Coremetrics Intelligent Offer, including product thumbnail images A new recommendations type of "recently viewed products" that selects products that a site visitor has recently viewed to be prioritized in the recommendation algorithm Offer audit capabilities that enable administrators to keep a change history and reference which changes to settings were made by which user and when Product positioning Refer to Software Announcement , dated October 18, Reference information For the base IBM Coremetrics Digital Marketing Optimization Suite announcement, refer to Software Announcement , dated October 18, IBM United States Software Announcement IBM is a registered trademark of International Business Machines Corporation 5

6 Program number Program number Program name 5725-E35 IBM Coremetrics Web Analytics Offering Information Product information is available via the Offering Information Web site Also, visit the Passport Advantage Web site Publications Product information is included with the service and can be accessed via the user interface. Software Services IBM Software Services has the breadth, depth, and reach to manage your services needs. You can leverage the deep technical skills of our lab-based, software services team and the business consulting, project management, and infrastructure expertise of our IBM Global Services team. Also, we extend our IBM Software Services reach through IBM Business Partners to provide an extensive portfolio of capabilities. Together, we provide the global reach, intellectual capital, industry insight, and technology leadership to support a wide range of critical business needs. To learn more about IBM Software Services or to contact a Software Services sales specialist, visit Ordering information This product is only available via Passport Advantage. It is not available as shrinkwrap. Charge metric Program name PID number Charge metric IBM Coremetrics 5725-E35 Per Million Server Calls Web Analytics Per Million Marketing Impressions Per Engagement Per Entity ID Per Thousand USD Marketing Spend Per Thousand EUR Marketing Spend Per Thousand GBP Marketing Spend Per Hundred Thousand YEN Marketing Spend Per Thousand CAD Marketing Spend Per Thousand AUD Marketing Spend Per Thousand SGD Marketing Spend Per Thousand BRL Marketing Spend Per Ten Thousand USD Sales Revenue Per Ten Thousand EUR Sales Revenue Per Ten Thousand GBP Sales Revenue IBM United States Software Announcement IBM is a registered trademark of International Business Machines Corporation 6

7 Per Million YEN Sales Revenue Per Ten Thousand CAD Sales Revenue Per Ten Thousand AUD Sales Revenue Per Ten Thousand SGD Sales Revenue Per Ten Thousand BRL Sales Revenue Million Server Calls Million Server Calls (MSCs) is a unit of measure by which the IBM SaaS can be obtained. MSCs are one (1) million Server Calls. A Server Call is data passed to and processed by IBM SaaS as a result of a tagged event, initiated by a tracked visitor for one Client ID. A Server Call processed by different Client IDs will be counted as a unique Server Call for each unique Client ID. A Client ID separates and/or controls access rights to data in the IBM SaaS which may encompass processed data from one or more Customer websites. Sufficient entitlements must be obtained to cover the number of Million Server Calls used during the measurement period specified in a Proof of Entitlement (PoE) or Transaction Document. Million Marketing Impressions Million Marketing Impressions (MMIs) is a unit of measure by which the IBM SaaS can be obtained. MMIs are one (1) million collected and processed marketing impressions. Sufficient entitlements must be obtained to cover the number of MMIs used during the measurement period specified in a POE or Transaction Document. Engagement Engagement is a unit of measure by which the services can be obtained. An Engagement consists of professional and/or training services including, but not limited to, a training event, business analysis, or a deliverable-based services event. Sufficient entitlements must be obtained to cover each Engagement. Entity ID Entity ID is a unit of measure by which the IBM SaaS can be obtained. An Entity ID is a unique identifier which may be referred to in the SaaS envrironment by different terms that may include, but would not be limited to, Client ID, customer ID, partner ID, supplier ID, vendor ID or EDI ID within the IBM SaaS. Sufficient entitlements must be obtained to cover the number of Entity IDs identified in the IBM SaaS during the measurement period specified in Customer's POE or Transaction Document. Thousand USD Marketing Spend Thousand USD Marketing Spend is a unit of measure by which the IBM SaaS can be obtained. Thousand USD Marketing Spend is the amount of monetary spend by Customer on marketing initiatives expressed in Thousand United States Dollars (USD) as tracked by the IBM SaaS. Sufficient entitlements must be obtained to cover the total USD Marketing Spend during the measurement period specified in a POE or Transaction Document. Thousand EUR Marketing Spend Thousand EUR Marketing Spend is a unit of measure by which the IBM SaaS can be obtained. Thousand EUR Marketing Spend is the amount of monetary spend by Customer on marketing initiatives expressed in Thousand Euros as tracked by the IBM SaaS. Sufficient entitlements must be obtained to cover the total Euro Marketing Spend during the measurement period specified in a POE or Transaction Document. Thousand GBP Marketing Spend Thousand GBP Marketing Spend is a unit of measure by which the IBM SaaS can be obtained. Thousand GBP Marketing Spend is the amount of monetary spend by Customer on marketing initiatives expressed in Thousand United Kingdom Pound Sterling (GBP) as tracked by the IBM SaaS. Sufficient entitlements must be obtained IBM United States Software Announcement IBM is a registered trademark of International Business Machines Corporation 7

8 to cover the total GBP Marketing Spend during the measurement period specified in a POE or Transaction Document. Hundred Thousand YEN Marketing Spend Hundred Thousand YEN Marketing Spend is a unit of measure by which the IBM SaaS can be obtained. Hundred Thousand YEN Marketing Spend is the amount of monetary spend by Customer on marketing initiatives expressed in Hundred Thousand Japanese YEN as tracked by the IBM SaaS. Sufficient entitlements must be obtained to cover the total YEN Marketing Spend during the measurement period specified in a POE or Transaction Document. Thousand CAD Marketing Spend Thousand CAD Marketing Spend is a unit of measure by which the IBM SaaS can be obtained. Thousand CAD Marketing Spend is the amount of monetary spend by Customer on marketing initiatives expressed in Thousand Canadian Dollars (CAD) as tracked by the IBM SaaS. Sufficient entitlements must be obtained to cover the total CAD Marketing Spend during the measurement period specified in a POE or Transaction Document. Thousand AUD Marketing Spend Thousand AUD Marketing Spend is a unit of measure by which the IBM SaaS can be obtained. Thousand AUD Marketing Spend is the amount of monetary spend by Customer on marketing initiatives expressed in Thousand Australian Dollars (AUD) as tracked by the IBM SaaS. Sufficient entitlements must be obtained to cover the total AUD Marketing Spend during the measurement period specified in a POE or Transaction Document. Thousand SGD Marketing Spend Thousand SGD Marketing Spend is a unit of measure by which the IBM SaaS can be obtained. Thousand SGD Marketing Spend is the amount of monetary spend by Customer on marketing initiatives expressed in Thousand Singaporean Dollars (SGD) as tracked by the IBM SaaS. Sufficient entitlements must be obtained to cover the total SGD Marketing Spend during the measurement period specified in a POE or Transaction Document. Thousand BRL Marketing Spend Thousand BRL Marketing Spend is a unit of measure by which the IBM SaaS can be obtained. Thousand BRL Marketing Spend is the amount of monetary spend by Customer on marketing initiatives expressed in Thousand Brazilian Real (BRL) as tracked by the IBM SaaS. Sufficient entitlements must be obtained to cover the total BRL Marketing Spend during the measurement period specified in a POE or Transaction Document. Ten Thousand USD Sales Revenue Ten Thousand USD Sales Revenue is a unit of measure by which the IBM SaaS can be obtained. Ten Thousand USD Sales Revenue is the amount of revenue generated by Customer through tracked online initiatives expressed in Ten Thousand United States Dollars (USD) as tracked by the IBM SaaS. Sufficient entitlements must be obtained to cover the total USD Sales Revenue generated during the measurement period specified in a POE or Transaction Document. Ten Thousand EUR Sales Revenue Ten Thousand EUR Sales Revenue is a unit of measure by which the IBM SaaS can be obtained. Ten Thousand EUR Sales Revenue is the amount of revenue generated by Customer through tracked online initiatives expressed in Ten Thousand Euro as tracked by the IBM SaaS. Sufficient entitlements must be obtained to cover the total EUR Sales Revenue generated during the measurement period specified in a of POE or Transaction Document. IBM United States Software Announcement IBM is a registered trademark of International Business Machines Corporation 8

9 Ten Thousand GBP Sales Revenue Ten Thousand GBP Sales Revenue is a unit of measure by which the IBM SaaS can be obtained. Ten Thousand GBP Sales Revenue is the amount of revenue generated by Customer through tracked online initiatives expressed in Ten Thousand United Kingdom Pound Sterling (GBP) as tracked by the IBM SaaS. Sufficient entitlements must be obtained to cover the total GBP Sales Revenue generated during the measurement period specified in a POE or Transaction Document. Million YEN Sales Revenue Million YEN Sales Revenue is a unit of measure by which the IBM SaaS can be obtained. Million YEN Sales Revenue is the amount of revenue generated by Customer through tracked online initiatives expressed in Million Japanese YEN as tracked by the IBM SaaS. Sufficient entitlements must be obtained to cover the total YEN Sales Revenue generated during the measurement period specified in a POE or Transaction Document. Ten Thousand CAD Sales Revenue Ten Thousand CAD Sales Revenue is a unit of measure by which the IBM SaaS can be obtained. Ten Thousand CAD Sales Revenue is the amount of revenue generated by Customer through tracked online initiatives expressed in Ten Thousand Canadian Dollars (CAD) as tracked by the IBM SaaS. Sufficient entitlements must be obtained to cover the total CAD Sales Revenue generated during the measurement period specified in a POE or Transaction Document. Ten Thousand AUD Sales Revenue Ten Thousand AUD Sales Revenue is a unit of measure by which the IBM SaaS can be obtained. Ten Thousand AUD Sales Revenue is the amount of revenue generated by Customer through tracked online initiatives expressed in Ten Thousand Australian Dollars (AUD) as tracked by the IBM SaaS. Sufficient entitlements must be obtained to cover the total AUD Sales Revenue generated during the measurement period specified in a POE or Transaction Document. Ten Thousand SGD Sales Revenue Ten Thousand SGD Sales Revenue is a unit of measure by which the IBM SaaS can be obtained. Ten Thousand SGD Sales Revenue is the amount of revenue generated by Customer through tracked online initiatives expressed in Ten Thousand Singaporean Dollars (SGD) as tracked by the IBM SaaS. Sufficient entitlements must be obtained to cover the total SGD Sales Revenue generated during the measurement period specified in a POE or Transaction Document. Ten Thousand BRL Sales Revenue Ten Thousand BRL Sales Revenue is a unit of measure by which the IBM SaaS can be obtained. Ten Thousand BRL Sales Revenue is the amount of revenue generated by Customer through tracked online initiatives expressed in Ten Thousand Brazilian Real (BRL) as tracked by the IBM SaaS. Sufficient entitlements must be obtained to cover the total BRL Sales Revenue generated during the measurement period specified in a POE or Transaction Document. Passport Advantage Program name and description Coremetrics Enterprise Web Analytics 10 Sites Million Server Calls per Month Coremetrics Enterprise Web Analytics 10 Sites Million Server Calls Overage Coremetrics Enterprise Web Analytics 10 Sites Million Server Calls Daily Fee Partial Month Coremetrics Enterprise Web Analytics 25 Sites Million Server Calls per Month Part number D0NBBLL D0NCBLL D0NBCLL D0NBDLL IBM United States Software Announcement IBM is a registered trademark of International Business Machines Corporation 9

10 Coremetrics Enterprise Web Analytics 25 Sites Million Server Calls Daily Fee Partial Month Coremetrics Enterprise Web Analytics 25 Sites Million Server Calls Overage Coremetrics Enterprise Web Analytics 50 Sites Million Server Calls per Month Coremetrics Enterprise Web Analytics 50 Sites Million Server Calls Overage Coremetrics Enterprise Web Analytics 50 Sites Million Server Calls Daily Fee Partial Month Coremetrics Enterprise Web Analytics 250 Sites Million Server Calls per Month Coremetrics Enterprise Web Analytics 250 Sites Million Server Calls Overage Coremetrics Enterprise Web Analytics 250 Sites Million Server Calls Daily Fee Partial Month Coremetrics Enterprise Web Analytics 500 Sites Million Server Calls per Month Coremetrics Enterprise Web Analytics 500 Sites Million Server Calls Overage Coremetrics Enterprise Web Analytics 500 Sites Million Server Calls Daily Fee Partial Month Coremetrics Search Marketing Premium Onboarding Services Coremetrics LIV Premium Onboarding Services Coremetrics Intelligent Offer Premium Onboarding Services Flat file Del Engagement Remotely Delivered Service Coremetrics Intelligent Offer Premium Onboarding Services Dyn/mixed Del Engagement Remotely Delivered Service Coremetrics AdTarget Premium Onboarding Services Coremetrics Explore Workshop Engagement Remotely Delivered Service Coremetrics Tag Audit Services Engagement Remotely Delivered Service Coremetrics Conversion Process Analysis Services Coremetrics Site Performance Analysis Services Coremetrics Quick Start Tag Implementation Services Coremetrics Enablement Workshop Engagement Remotely Delivered Service Coremetrics Key Performance Indicators Workshop Coremetrics Category Definition File Workshop Coremetrics Pay Per Click Workshop Engagement Remotely Delivered Service Coremetrics Web Analytics Additional Marketing Attribution Window 40 View Million Server Calls per Month Coremetrics Web Analytics Additional Marketing Attribution Window 40 View Million Server Calls Overage Coremetrics Web Analytics Additional Marketing Attribution Window 40 View Million Server Calls Daily Fee Partial Month Coremetrics Web Analytics Additional Marketing Attribution Window 80 View Million Server Calls per Month Coremetrics Web Analytics Additional Marketing Attribution Window 80 View Million Server Calls Overage Coremetrics Web Analytics Additional Marketing Attribution Window 80 View Million Server Calls Daily Fee Partial Month D0NBELL D0NCALL D0NBLLL D0NCCLL D0NBMLL D0NBJLL D0NC6LL D0NBKLL D0NB9LL D0NC4LL D0NBALL D0NC2LL D0NC3LL D0NBXLL D0NBZLL D0NC1LL D0NBQLL D0NBVLL D0NBYLL D0NC0LL D0NBWLL D0NBULL D0NBTLL D0NBSLL D0NBRLL D0NBNLL D0NC7LL D0NBPLL D0NBHLL D0NC9LL D0NBILL IBM United States Software Announcement IBM is a registered trademark of International Business Machines Corporation 10

11 The terms and conditions for the IBM Coremetrics Digital Optimization Suite, as previously announced in Software Announcement , dated October 18, 2011, are unchanged. Prices For Passport Advantage information and charges, contact your IBM Representative. Additional information is available at IBM Global Financing IBM Global Financing offers competitive financing to credit-qualified customers to assist them in acquiring IT solutions. Offerings include financing for IT acquisition, including hardware, software, and services, from both IBM and other manufacturers or vendors. Offerings (for all customer segments: small, medium, and large enterprise), rates, terms, and availability can vary by country. Contact your local IBM Global Financing organization or visit IBM Global Financing offerings are provided through IBM Credit LLC in the United States, and other IBM subsidiaries and divisions worldwide to qualified commercial and government customers. Rates are based on a customer's credit rating, financing terms, offering type, equipment type, and options, and may vary by country. Other restrictions may apply. Rates and offerings are subject to change, extension, or withdrawal without notice. Financing from IBM Global Financing helps you preserve cash and credit lines, enables more technology acquisition within current budget limits, permits accelerated implementation of economically attractive new technologies, offers payment and term flexibility, and can help match project costs to projected benefits. Financing is available worldwide for credit-qualified customers. For more financing information, visit Order now To order, contact the Americas Call Centers or your local IBM representative, or your IBM Business Partner. To identify your local IBM representative or IBM Business Partner, call 800-IBM-4YOU ( ). Phone: 800-IBM-CALL ( ) Fax: 800-2IBM-FAX ( ) Internet: callserv@ca.ibm.com Mail: IBM Teleweb Customer Support ibm.com Sales Execution Center, Americas North 3500 Steeles Ave. East, Tower 3/4 Markham, Ontario Canada L3R 2Z1 For ordering, contact Your IBM representative. For more information, contact the Americas Call Centers at 800-IBM-CALL ( ). Reference: VE001 The Americas Call Centers, our national direct marketing organization, can add your name to the mailing list for catalogs of IBM products. IBM United States Software Announcement IBM is a registered trademark of International Business Machines Corporation 11

12 Note: Shipments will begin after the planned availability date. Trademarks IBM, WebSphere and Passport Advantage are registered trademarks of IBM Corporation in the United States, other countries, or both. Other company, product, and service names may be trademarks or service marks of others. Terms of use IBM products and services which are announced and available in your country can be ordered under the applicable standard agreements, terms, conditions, and prices in effect at the time. IBM reserves the right to modify or withdraw this announcement at any time without notice. This announcement is provided for your information only. Additional terms of use are located at: For the most current information regarding IBM products, consult your IBM representative or reseller, or visit the IBM worldwide contacts page IBM United States Software Announcement IBM is a registered trademark of International Business Machines Corporation 12