JQRC QEG Seminar. Presented by. Louis C.K. MA

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1 JQRC QEG Seminar Subject-based based Experience Sharing on Articulation to 4-year 4 Degree Programs in Information Systems Presented by Louis C.K. MA Assistant Dean (Assurance of Learning), College of Business Associate Professor, Department of Information Systems City University of Hong Kong 25 Nov 2010

2 Intended Outcomes Discuss the Impact of IS/IT in Business and Communities Review 4-year IS-Related BBA (Hons) Degree Programs & Articulation Arrangements Seek Comments & Advice from Participants for Further Improvement Articulation to IS Programs 2

3 4-Year Degree Curriculum Structure at CityU Benefits to Students: In-depth knowledge in major studies Options: 2 majors, minors, free electives GE courses: broaden and enrich learning experience in multidisciplines Flexibility: switch majors after taking courses in different study areas Adapted from: Articulation to IS Programs 3

4 BBA Structure 4-Year BBA Degree Structure ** and Articulation Arrangements College Core (27 credits) 7 Business Core courses 2 Capstone courses Major (45 credits) Minor (~15 credits) English (6-12 credits) Putonghua (3 credits) Chinese Civilization (3) General Education (21) Total: credits BBA Structure College Core 1. Accountancy 2. Economics 3. Financial Mgt 4. Information Mgt 5. Management 6. Marketing 7. Quantitative Methods Cap 1: E-Business Cap 2: Strategy & Policy ** Subject to Change/Approval Articulation to IS Programs 4

5 BBA Structure 4-Year BBA Degree Structure ** and Articulation Arrangements College Core (27 credits) 7 Business Core courses 2 Capstone courses Major (45 credits) Minor (~15 credits) English (6-12 credits) Putonghua (3 credits) Chinese Civilization (3) General Education (21) Total: credits BBA Structure 4-2 College Core (6 credits) Normally exempted 2 Capstone courses Major (45 credits) Optional Minor/Electives English for Business Communication (3) Putonghua/Elective (3) Optional General Education (12) Total: credits ** Subject to Change/Approval Articulation to IS Programs 5

6 4-Year BBA Degree Structure ** and Articulation Arrangements AD/HD program from business disciplines may apply to CB for articulation arrangements Successful applicants from approved articulated programs will be admitted to Year 3 of respective BBA majors p.s. Criteria to be defined Selection of students is done by the Departments ** Subject to Change/Approval Articulation to IS Programs 6

7 1A Accounting 1 Management GE ENGL-1 Economics I Chinese-2 1B Financial Mgt Marketing Quantitative Methods ENGL-2 Info Mgt 2A GE Cap 1: e-business 2B 3A 3B 4A 4B A3: Data Management A5: Information Products and Services Design A8: Business Intelligence and Data Mining A11: Outsourcing and Project Management Cap 2: Strategy & Policy 4-Year Structure for BBAEC** A1: User Interface Design, Prototyping & Evaluation A2: IS Professional Development A4: Social Networks CCIV Minor GE A6: Cyber Marketing and Customer Relationship Management A9: Website Design for E-commerce A12: Systems Analysis and Design A14: Online Services Management A7: Innovation and Technology Entrepreneurship A10: Information Systems Implementation A13: Building Decision Support Models for Marketing A15: Social, Legal and Ethical Issues of the Internet Minor Minor Minor Minor GE GE GE GE ** Subject to Change/Approval Articulation to IS Programs 7

8 44 Minus 2 2 Structure for BBAEC** 1A Accounting 1 Management GE ENGL-1 Economics I Chinese-2 1B Financial Mgt Marketing Quantitative Methods ENGL-2 Info Mgt 2A GE Cap 1: e-business 2B 3A A3: Data Management Core X (3) or Elective A4: Social Networks A5: Information Products & Services Design A1: User Interface Design, Prototyping & Evaluation A2: IS Professional Development GE CCIV Minor GE A1: User Interface Design, Prototyping & Evaluation A2: IS Professional Development A7: Innovation and Technology Entrepreneurship Chinese-2 3B Cap 1: E- business A4: Social Networks A3: Data Management A9: Website Design for E- commerce A10: Information Systems Implementation 4A 4B A11: Outsourcing and Project Management Cap 2: Strategy & Policy A6: Cyber Marketing and CRM A14: Online Services Management A12: Systems Analysis and Design A8: Business Intelligence and Data Mining A13: Building Decision Support Models for Marketing A15: Social, Legal and Ethical Issues of the Internet GE GE GE GE ** Subject to Change/Approval Articulation to IS Programs 8

9 HK s s Economic Development Leverage the Mainland & Engage Ourselves Globally Pillar Industries Financial Services Tourism Logistics Professional Services The Six Industries Medical services Environmental industries Testing & certification Education services Innovation & technology Cultural & creative industries Adapted from HKSAR Policy Address, Oct 2010 These 10 Industries are Dependent on the High Value-Added from Financial Systems/Services e-business Global Systems Marketing Info Mgt, and Accounting Info Systems Articulation to IS Programs 9

10 We develop future Business Leaders! 10 Articulation to IS Programs 10

11 BBA (Hons) Degree with IS-Related Majors at CityU IS Majors 1. IM: Information Management 2. EC: Electronic Commerce 3. GBSM: Global Business Systems Management Dual-Disciplines Disciplines 4. MIM: Marketing Information Management 5. AMIS: Accountancy & MIS Successful Track Records in admitting & developing Sub-degree Graduates For the past 3 years, 57 students were admitted each year to Year 2 of IS Programs as Senior Year Entrants Articulation to IS Programs 11

12 BBA IM Information Management Risk Management and Business Intelligence Financial Services for 12 Articulation to IS Programs 12

13 Articulation to IS Programs 13

14 Hong Kong s s Business Trends Hong Kong is a global financial centre More and more financial services have moved from manual to online Around 2/3 of jobs in financial services relate to information management Information management for financial services include but are not limited to: Risk management to reduce risks Business intelligence to enhance new product and service design 14 Articulation to IS Programs 14

15 15 Articulation to IS Programs 15

16 BBA EC Electronic Commerce Internet Services & Marketing 16 Articulation to IS Programs 16

17 Articulation to IS Programs 17

18 E-commerce Trends E-commerce is fast growing Hong Kong is an international trading centre integrated with China, servicing as a bridge to the rest of the world Internet services and marketing are becoming more and more important 18 Articulation to IS Programs 18

19 BBA GBSM Global Business Systems Management Management of Global Technology Business 19 Articulation to IS Programs 19

20 Articulation to IS Programs 20

21 Global Business Trend Globalisation impacts the way we do business Companies need talents to manage their business globally e.g. Headquarter in HK, development in China, sales office in USA 21 Articulation to IS Programs 21

22 Global Business Systems Management 2 sponsored study exchanges 22 Articulation to IS Programs 22

23 BBA MIM Marketing Information Management IT Marketing and Marketing Intelligence 23 Articulation to IS Programs 23

24 Articulation to IS Programs 24

25 Marketing Trend Demand for IT marketing professionals is increasing explore new marketing channels reach different customer networks analyse customer information on and behaviour Organizations such as Google, Apple and AC Nielsen increasingly leverage marketing with IT 25 Articulation to IS Programs 25

26 BBA AMIS Accountancy and Mgt Information Systems Accountancy, Governance and System Audit 26 Articulation to IS Programs 26

27 BBA AMIS Examples of Career Choices Competent Professional Accountant with Expertise in Information System Wider carrier choices beyond accounting Audit Dept in in Big Four firms Certified Information Systems Auditor (CISA) Taxation IS related jobs 27 Articulation to IS Programs 27

28 BBA AMIS Accounting Information Systems (AIS) Trends I.T. will become the top 5 professional services demanded from CPA firms American Institute of Certified Public Accountants (AICPA) vision project CPA firms in HK are expanding IS management services to corporations in HK and the Chinese Mainland AIS conversion/upgrading, AIS security, AIS governance 28 Articulation to IS Programs 28

29 BBA (Hons( Hons) ) Degree with IS-Related Majors at CityU 資 訊 管 理 Information Management Business Intelligence & Risk Management for Financial Service 電 子 商 貿 Electronic Commerce Internet Services and Marketing 環 球 商 業 系 統 管 理 Global Business Systems Management Management of Global Technology Business 營 銷 資 訊 管 理 Marketing Information Management IT Marketing & Marketing Intelligence 會 計 及 管 理 資 訊 系 統 Accountancy & MIS Professional Accountancy and Information Systems Articulation to IS Programs 29

30 CityU IS Department Among the Best in the World Among the world s s largest/best IS Departments! 400+ undergraduate students (IS/EC/GBSM/MIM) ~ 400 graduate students (MSc, MPhil, PhD) ~ 40 Academic/Teaching, ~ 20 General/Technical staff 11 CityU Teaching Excellence Awards IS Research Output Performance Ranking (CAIS May 2005) 1st Outside USA 5th Worldwide Articulation to IS Programs 30

31 Summary: Education as a Worthwhile and Enjoyable Journey Change/Improvement of our students to meet the future challenges in the knowledge economy Learning should be interesting, focused & fruitful Your comments/advice will facilitate our Continuous Curriculum Improvement a worthwhile undertaking for the Benefits of our Students and Future Leaders Departmental Web: Articulation to IS Programs 31

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