1 Success with emarketing How to use google and self liquidating offers to grow your ebusiness
2 What we are going to go over... Anatomy of a sqeeze page Google friendly sqeeze page Google Adwords Self Liquidating offers List Building Poor Mans Outsourcing Service Google Pay Per Click (PPC) vs Search Engine Optimization (SEO) How to create Upsells and Downsells to increase your revenue
3 Who Are We? We are business owners who have overcome many of the same challenges you face in sales We manage online marketing campaigns for local businesses We have created 9 sales funnels for my own business and multiple sales funnels for local businesses We sold over $162k in online products past 6 months We started our online sales funnels in the highly competitive real estate niche
4 Sold over $162, in online products past 6 months
5 Recapturing Marketing Dollars If your average profit per client were $4000, you may be willing to pay up to $1,000 or more for that client Sometimes we break even on marketing dollars to gain clients to upsell or cross sell them into something else Building your client list is sometimes more important than up front profits Being able to recapture 100% of your marketing dollars the same day provides you a Limitless budget.(almost)
6 Anatomy of a Squeeze Page
7 Google Friendly Squeeze Page
8 Google Pay Per Click (PPC)
9 Search Engine Optimization (SEO)
10 Google Pay Per Click (PPC) vs Search Engine Optimization (SEO) PPC is immediate to implement but requires daily/monthly budgets SEO takes time, 3-4 months PPC can bid on thousands of keywords and ads SEO is much more difficult to dominate thousands of keywords PPC is highly and easily quantifiable PPC is easier to geographically target your client (via their ip address)
11 Google Adwords
12 Google Adwords
13 SLO s- Self Liquidating Offers 2 for $20 meals advertisements for local restaraunts. Upsell is alcohol and desserts.
14 SLO s- Self Liquidating Offers Coupons for very cheap Pizzas. Upsell is wings, cinnabread, toppings...
15 SLO s- Self Liquidating Offers Ebooks that are digital. (low cost). upsell into a program (med-high cost)
16 SLO s- create limitless marketing budgets A competitor was spending $30k a month, How can I compete with that? Cheap intro products (no brainers) recaptures your marketing $$$ faster. Spend $100 today and make $50 back today. Doubles your monthly marketing budget. Spend $100 today and make $100 back in a week. Quadruples your monthly marketing budget.
17 I realized... If I spend $1k today and get $1k back today... I can spend $1k 30 times a month So I can compete with my competitors that have a $30k monthly budget
18 Upsells / Downsells Can Create over 50% more revenue We have earned $28,368 in upsells and $12,318 in downsells Earned a Total of $40,686 in upsells/downsells sequence We have now implemented upsells and downsells on everything. Upsells/Downsells can help also recapture marketing dollars faster
19 How To Create Upsells and Downsells 2 things you have to know Your product solves a challenge Your product creates new challenges Example: If you buy an iphone you now need a new charger, case, cell phone plan, apps, software...
20 Upsells and Downsells solve the problems your product creates
21 Every Business Should build lists List Building Ask for Name, Address, Phone #, and Mailing Address We ask for Name and Address Once a customer we receive their phone # and Mailing address Cross sell or upsell to your list (use affiliate products) Clickbank Products (if you don t want to create your own) i.e. 4 hour body has affiliate links in the book
22 Your List is what you use to sell your upsells, downsells and new products
23 Creating More Products Your Customers Will Love Survey Your Customers - Talk to your best customers to find out what they want next - Talk to your worst customers to find out what they expected but didn t receive - Fulfill the I wish you did this Know What You Can Deliver
24 Poor Man s Outsourcing Service
25 Keep Your Close Simple Golden Nuggets Creating a Self Liquidating Offer can create near limitless marketing budgets Upsells and Downsells are the solutions to the problems and needs your products create Your list is what you use to sell upsells, downsells and new products Every Business should have a squeeze page
26 Jay Galati and Drew Downs (813)