Reversing Childhood Obesity by 2015 The New Childhood Obesity Advocacy Initiative Voices for Healthy Kids

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1 Reversing Childhood Obesity by 2015 The New Childhood Obesity Advocacy Initiative Voices for Healthy Kids

2 Overview Organizational Structure Policy Priorities Strategic Campaign Fund Operations Slide 2

3 Organizational Structure Slide 3

4 Slide 4

5 Advocacy Organization Policy Focus Reduce access to unhealthy competitive foods in schools Improve physical activity standards in out-of-school/outof-class time in underserved communities Increase the use of joint-use agreements and street-scale improvements in underserved communities

6 Advocacy Organization Policy Focus Increase the number of healthy food retail outlets receiving funding from food financing initiatives in underserved communities Reduce unhealthy beverage consumption using pricing incentives and disincentives Increase incentives and demand for strengthening industry self-regulation and government regulation of food marketing to kids

7 Our Mission: Building healthier lives, free of cardiovascular diseases and stroke. Slide 7

8 Who We Are Founded in 1924, the nation s oldest and largest voluntary organization dedicated to fighting cardiovascular diseases A nationwide organization, with about 150 local offices and 2,600 employees Volunteer-driven, with 22.5 million volunteers and supporters Slide 8

9 How We Fulfill Our Mission Fund innovative research Educate the public to prevent heart disease Train millions of people in CPR Improve quality of care in hospitals Train scientists and healthcare professionals Fight for stronger public health policies Slide 9

10 State and Local Public Policy at AHA 80+ staff in 50 states Focused in eight areas Obesity Prevention Tobacco Prevention Funding for HDSP Health Care Access, Cost and Quality Acute Cardiovascular Care Surveillance Health Equity Charitable Giving and Nonprofit Issues Slide 10

11 Voices for Healthy Kids will Develop a comprehensive and decisive campaign plan, including individual plans for each target area, informed through an evidence basis and current intelligence from the field Leverage a Hub model to execute and help support the success of campaigns, including selection of three new Hubs Convene, collaborate and engage with other movement leaders for strategic advice, coalition advancement and to build sustainability Provide resources to propel existing campaigns with strong potential for immediate success

12 Overall Investment $10.3 million in year one National Program Office Field Technical Assistance Field Campaign Development Hubs Strategic Campaign Fund $500,000 from AHA for lobbying

13 National Program Field Technical Support Campaign development Communications plan/message development Growing movement Strong base of science Strategic Field Consultation Technical assistance to the field Slide 13

14 Hubs Built into the plans for technical assistance for each state and local campaign Built into the technical assistance tools developed by the Voices for Healthy Kids for distribution to the state and local advocacy field Will build or strengthen national coalitions Slide 14

15 RWJF Hubs Improve physical activity standards for out-of-school and out-of-class time in underserved communities Hub YMCA Increase the number of healthy food retail outlets receiving funding from food-financing initiatives in underserved communities Hub The Food Trust Increase the use of shared use agreements and streetscale improvements in underserved communities Safe Routes to School National Partnership Slide 15

16 AHA Hub Selection Process Reduce access to unhealthy competitive foods in schools TBD Reduce unhealthy beverage consumption using pricing incentives and disincentives TBD Increase incentives and demand for strengthening industry self-regulation and gov t regulation of food marketing to kids TBD Slide 16

17 PreventObesity.net PreventObesity.net was an asset of the RWJF Investment to develop a base of supporters for the childhood obesity movement RWJF built the acquisition of PreventObesity.net into their vision for the initiative AHA now owns and guides the activities of PreventObesity.net AHA investment into PreventObesity.net for grassroots lobbying 17

18 Strategic Advisory Committee National coalition Mission to advance coordinated state and local issue advocacy campaigns focused on the childhood obesity policy priorities established by RWJF and AHA 20 organizational members Six Hub members Organizations focused on priority populations, members committing lobbying and non-lobbying resources, members committing staff and other resources, RWJF research programs, and other organizational members at large

19 Policy Priorities Slide 19

20 DRAFT Policy Levers 18 aligned with six RWJF policy levers Establish one-year priority AHA science classification (based on Mozaffarian scientific statement)* Staff consensus Strategic Campaign Fund Campaign Development Not final until AdCC review and approval *Population Approaches to Improve Diet, Physical Activity, and Smoking Habits. A Scientific Statement from the American Heart Association Slide 20

21 Competitive Foods Successful promulgation and implementation of the new federal regulations In anticipation of 2014 legislative sessions, specific state and local policy changes to enhance the gains won in the new regulations. Slide 21

22 Healthy Food Financing Appropriations (at least $5 million) for HFFI in underserved areas Appropriations (at least $X million) for healthy corner stores / food outlets in neighborhoods and near schools in underserved areas Slide 22

23 Physical Activity Standards Out of school/out of class time Mandatory standards for physical activity in before and after school programs Appropriations for playgrounds and playground equipment for before/after school programs Slide 23

24 Increase the Use of Shared Use-Agreements and Street- Scale Improvements Clarify liability laws Support appropriations for state level reporting of shared use programs as well as incentives to schools to promote shared use agreements Slide 24

25 Increase the Use of Shared Use- Agreements and Street-Scale Improvements Codify safe routes to school programs in state laws and provide state-level funding Assure that state DOTs access and spend federal dollars on safe routes to school programs Require that all road construction or reconstruction include facilities for bikes and pedestrians Set aside a specific percentage of all transportation related appropriations for the construction and enhancement of safe biking and walking facilities Slide 25

26 Reduce unhealthy beverage consumption using pricing incentives and disincentives Increase the price of sugar-sweetened beverages Support the price increase through taxes aligned with criteria for support Remove all taxes on the purchase of drinking water Restrict access to sugar sweetened beverages in all government owned or leased facilities Ensure that water at all school meals is available free of charge and easily accessible Slide 26

27 Self-regulation and government regulation of food marketing to kids Ensure all restaurants meals marketed to children meet nutrition standards Ensure check out lanes are transformed from unhealthy to healthy by removing unhealthy food and replacing it with other products Restrict food marketing of unhealthy food in schools, including incentives (coupons) and public advertising (school buses) Slide 27

28 AHA Public Policy Continuum Planning and Stakeholder Development (Defining the Problem) Policy Analysis (Identify Solutions) Legislative Campaign Implementation Regulatory Campaign Implementation Policy Implementation Evaluation

29 Strategic Campaign Fund Operations 29

30 Strategic Campaign Fund Strategic Campaign Fund About $3.9 million Proactive Strategic Campaign Implementation About $2.8 million Reactive Rapid Response Fund Grants About $1.1 million in grants Open RFA Grants (6) Decision-making: RFP Review by subset of Strategic Advisory Committee Plan-Driven Priority Campaign Grants (12) Decision-making: Project staff determination based on annual planning by Strategic Advisory Committee Strategically Directed Tools

31 Campaign Fund RFA Released next week Eligible 501c3 ability to lobby Aligned with policy planks Public policy campaigns Process Campaign plan (direct action organizing model) Budget Application Slide 31

32 Reversing Childhood Obesity Where We Can Be in 2015 Strong investment in state and local policy campaigns National coalition(s) focused on state and local priorities Coordinated use of tools and training across grassroots efforts Growing campaign investment fund, strategically invested in priority states and communities National policy outcome goals with local alignment National best practice campaigns Prioritized policies and technical assistance for each state and local obesity coalition Increased number of strategic state and local victories, expanding the movement Slide 32

33 We Need You! Advocate PreventObesity.net Organize, organize, organize Engage and Mobilize Identify policy priorities Apply for funds Campaign tools and TA Slide 33

34 Thank you! Jill Birnbaum Vice President, State Advocacy & Public Health Slide 34

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