Vendor News and Discounts. A Perfect Partnership.

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1 INSIGHT Vendor News and Discounts CONNECT October 2012 RGP Issue Art Optical p.3 Blanchard p.7 Essilor Labs p.10 A Perfect Partnership. WVA is a contact lens distributor and Buying Group that works hand-in-hand to give you more savings potential. The WVA Buying Group gives maximum discounts on frames, labs, lenses, sunglasses, and accessories. Interested? Call us at x3 or us at for more information.

2 HOW WILL YOU SAVE WITH WVA S Premier Optical Buying Group? 1. Consolidated Billing Two is better than one! By combining both of your optical purchases under WVA, you leverage the buying power of thousands of independent practices to get a discount and consolidate all of your vendor purchases into one easy monthly statement. 5. Monthly Reports See exactly how your practice is doing with our monthly buying group reports, which can track your overall purchases by vendor and can analyze profitability. 2. Fixed Administration Fee There are no secrets. With an annual administration fee, you know your expense up front. As you purchase more through the WVA Buying Group, the associated profits after the initial fee belong only to you. 3. YourRewards We give you back.5% of your total WVA purchases (Buying Group and soft contact lenses included) in the form of YourRewards points when you pay your monthly statement by check. Use these rewards towards gift cards at 13 different locations or get the amount of your rewards applied to your WVA statement in the form of a credit. Platinum Rewards Get an extra.5% back in YourRewards points each month when you buy from any of the six Platinum Vendors listed to the left. YourRewards GOOD THRU 10/ YourStore 3.0 Enhanced Retain online contact lens sales with YourStore 3.0 Enhanced, WVA s industry-leading patient online ordering solution. The Enhanced version allows you to customize your personal web store to makert directly to your patient base with custom imagery and tiered retail pricing. Retaining sales online has never been so easy! 4. Return Privileges Use return credits on anything (even contact lens purchases) when you return items through the WVA Buying Group. No longer will you have credits that are either company- or productspecific! Marchon Essilor Acuvue Air Optix Art Optical Luxottica PureVision WVA Credit x3

3 Save up to 32%! Your GP Lens Partner Art Optical specializes in the manufacturing of custom contact lenses for just about any corneal condition. Thanks to new manufacturing technology and advanced new lens materials, today s custom lenses are better than ever, and becoming the lens of choice for progressive practitioners interested in personalizing patient care and retaining control of their contact lens practice. At Art Optical, we are committed to investing in the programs, processes and products that will help your specialty practice meet the increasingly challenging demands of today s vision care patients. Straight Forward Pricing / No Hidden Fees Check your invoices from other GP labs. Are you charged extra for lenticular designs, high powers, steep/flat base curves or material exchange fees? At Art Optical - we do NOT charge you extra for these or many other special lens finishes, treatments and return policies as other labs often do. Liberal Warranties Our Risk Free Warranty allows unlimited remakes and full cancellation on your GP custom spherical, toric, post surgical, and keratoconic lenses manufactured at Art Optical for 120 days. When ordering our signature GP lens designs - your warranty protection lasts a full 6 months! We want to be your GP lens partner! Our long-standing relationship with WVA allows members to receive up to a 32% discount! Ordering is EASY at Art Optical! Consultation Assistance The Art Optical team is here to help you deliver the most successful contact lens option to all of your patients. Our certified fitting consultants possess the design and problem solving knowledge to assist you in achieving that goal. Whether you have a question on one of our signature lens designs, or just wish to collaborate with someone who routinely troubleshoots unique lens fitting scenarios, our consultants are experienced, easy to reach, and happy to help! You can reach a fitting consultant Monday through Friday from 8:30 am to 5:30 pm EST directly at Customer Care Call our friendly, knowledgeable Customer Care Team to place your order Monday through Friday 6:00 am to 9:00 pm EST at We strive to provide you with an accurate, helpful and pleasant experience. Give us a chance and find out why so many of our customers say they love working with us! INSIGHT WVA Buying Group Digital Newsletter October

4 Manufacturing Time GP lenses manufactured by Art Optical including torics and special designs are shipped within 24-hours of order. Consider a Custom GP Lens Today Custom GP lenses are NOT a thing of the past! In fact, there has been such an advancement in technology & design development that GP lenses are a current, practical, and successful option to meet a wide variety of vision demands! Presbyopic GP Options: Renovation Multifocal, an ideal design for all presbyopic patients, even the mature presbyope! Renovation controls lens mass for better comfort and centration and features an adjustable distance zone to provide better near acuity for patients with small pupils and to reduce flare and glare issues for patients with large pupils. The front surface add design allows you to easily begin fitting your patients with their current GP parameters and specifying and add power. Also available in back, front and bi-toric designs! Just released! Introducing a new option for post surgical presbyopic patients! CLASIKcn is our latest multifocal GP lens. Featuring front surface center-near technology specifically designed to provide a full range of simultaneous vision for post-lasik patients, ClASIKcn is a great option for patients struggling with the modified mono effect or developing/advancing in presbyopic stages. BiExpert is a translating, non-truncated, segmented bifocal lens design featuring slab-off technology to create a thinner uniform edge profile resulting in less patient lid awareness and improved comfort. GP s for Irregular Corneas: SoClear corneal-scleral contact lenses large diameter contact lens ideal for irregular corneal conditions such as keratoconus, PMD, post-transplant, corneal ectasia and high with the rule astigmatism. As a GP lens that fits over the limbus, So2Clear provides the comfort that your patients require. SoClear lenses are designed to equally distribute pressure along corneal and scleral surfaces offering a unique combination of visual and comfort benefits. The SoClear Family of lenses consist of a standard, aspherical cone, and progressive center-near design option x3

5 The Art Keratoconic System (AKS) features a simplified approach to keratoconic lens fitting through adaptive design and optical zone control. We believe that no single lens design is successful with every type of keratoconus patient. Therefore, our philosophy is that each case should be fit according to the shape and position of the cone and AKS meets those needs. This system is a practical means of managing keratoconus patients according to their specific needs through the use of corneal topography or loaner fitting sets. AKS Boston Envision is for the emerging or moderate keratoconic cornea. AKS Standard Design is used in advanced cases of keratoconus with primary Ks between 47.00D to 53.00D. AKS Extended Range Design is the lens of choice in cases with primary Ks steeper than 53.00D. New Products At Art Optical Keep up-to-date by asking what s new? on your next communication with us! Our product line is always changing and advancing. You can also make certain you are kept informed of new product offerings by making sure we have your current office address on file! WVA Buying Group Members receive up to a 32% discount! INSIGHT WVA Buying Group Digital Newsletter October

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7 Blanchard Contact Lens has supplied the GP lens industry with leading lens designs of the highest quality since Our mission is to consistently design and develop innovative specialty GP lenses utilizing cutting edge manufacturing methods, while maintaining a unique vision focused on ecological awareness. Excellence and consistency in the quality of all our lenses is the hallmark of Blanchard Contact Lens. For this reason Blanchard has been the exclusive manufacturer and distributor of Rose K lenses for all of North America for over eight years. Our warranty exchange policy is framed to make exchanges quick and simple. Lenses ordered as warranty exchanges do not need to be returned for credit unless they are defective or the order is cancelled. The result is prompt service, minimal paperwork, and reduced administrative costs related to lens exchanges on all lenses ordered from Blanchard Contact Lens. WVA member exclusive discount program! Tier Discount Sales to Achieve Discount Tier 1 11% $0.00-$ Tier % $ $ Tier % $ INSIGHT WVA Buying Group Digital Newsletter October

8 Blanchard has officially launched two new mini scleral GP contact lens designs, Onefit P+A series and Onefit C series. These new additions complement msd in the Blanchard family of mini scleral lenses. The Onefit P+A series is designed to completely vault corneas with normal prolate profiles, astigmatic corneas, post-surgical (grafts, post RK, LASIK, PRK), moderately irregular corneas, and emergent or fruste keratoconus cases. Primary candidates for the lens include young contact lens patients, athletes, active adults and youth, soft lens patients with end-of-day dryness discomfort, patients with moderate ocular surface disease, and GP intolerant patients who are unsatisfied with hybrid, spherical soft, and soft toric lenses due to their compromised visual acuity, marginal fitting success and lens longevity. The Onefit C series is designed specifically for the highly irregular topography of keratoconic corneas. The vault and peripheral system provide a simple, easy to use approach to fitting. The unique design, with a larger posterior optical zone for enhanced vision performance, delivers extended hours of comfortable wear and improved quality of vision. Scleral Lens Guide x3

9 P+A SERIES The mini-scleral lens for normal and astigmatic corneas The comfort of a soft lens The uncompromisingly clear vision of a GP lens How can Onefit P+A be as comfortable as a soft lens? What are the benefits of Onefit P+A? Who is a good candidate for Onefit P+A? Onefit P+A vaults the cornea and limbus to rest on the conjunctiva tucked under both upper and lower lids, similar to a soft lens. Soft lens comfort; GP lens stability and visual clarity; optimum DK for ocular health; a simple and consistent fitting approach. Patients with normal, prolate corneas or with astigmatism, athletes, active youth & adults, GP intolerant patients finding vision with soft lenses inadequate, and soft lens patients experiencing end-of-day dryness or diminished vision performance mm to 8.50 mm in 0.10 mm increments 13.8mm 14.3mm (Standard) 14.6mm D to D Standard, Flat, Steep Fitting sets of 14 lenses are available Patients love the Onefit P+A lens. This is my go-to lens for patients that are unsuccessful in standard soft lenses or gas permeable lenses. They are amazed by the comfort of the lens and the vision is outstanding. Dr. Stephanie Woo, O.D. Lake Havasau, AZ Adding Onefit P+A to my practice was a smooth transition. Since the fitting process is so straightforward the learning curve is short. If you have told a patient that they cannot wear contact lenses, consider Onefit P+A. It's an easy process for often complex issues and patients are appreciative. Dr. Brad Altman, O.D. Mt. Juliet, TN Why Onefit? The Onefit lens design, intuitive fitting set, and expert consultation and support from Blanchard provide you the opportunity to successfully participate in the fastest growing segment of the contact lens industry! P+A SERIES INSIGHT WVA Buying Group Digital Newsletter October

10 together we will fit your toughest fits! value added service training and updates on new products 10 fitting consultants with over 200 years combined experience in fitting the irregular cornea finest expertise from our contact lens sales specialists with over 20 years experience each 90 day unlimited exchanges on proprietary lenses GP exchange lenses are shipped at no charge no need to return lenses for credit 24 hour turnaround on spherical designs/48 hour turnaround on specialty designs loaner fitting sets available the latest in innovative GP materials and signature lens designs essilor scleral, post graft, post lasik, limbal, keratoconus, bifocal, torics, spherical orthokeratology lens designs excellent quality and service from four laboratory locations solvent free manufacturing process state of the art computer-generated manufacturing process guarantees accurate reproducibility plasma treatment medmont corneal topographer custom GP lens designs WVA Buying Group Members receive a 30% discount! Call Us Today! Texas Colorado Oklahoma Florida Georgia x Essilor of America, Inc. All Rights Reserved. / denote trademarks of Essilor International or its subsidiaries. All other product names/brand names are trademarks of their respective owners.

11 Educate your patients as they connect with your practice. EyeDocApp is the first customized mobile application designed specifically for eye care professionals. It is an innovative and affordable way for ECPs to communicate with patients. Access Personalized EyeDocApp Right On Your Smart Phone Your patients display your personalized EyeDocApp on their iphone or Android for easy access on their terms. Imagine your EyeDocApp sitting amongst the most innovative companies and brands. It s time to innovate! Customized To Your Practice This is no off-the-shelf application. The EyeDocApp allows you to customize and brand your app with your logo and office. This way your patients will be reinforced that they are working with an innovative practice that has invested $ in staying connected with their patients. Scheduling Appointments Has Never Been So Easy The EyeDocApp appointment scheduling system allows for you to populate your available office hours. Your patients fill out their contact information with information about why they are scheduling the appointment and your office is immediately notified via . Why not make it as easy as possible for your patients to schedule their appointments? Provide Specific Details About Your Practice Remember when having a website was necessary to be taken seriously? The new website is the app! With your EyeDocApp you ll have the ability to provide details such as services, doctor bios, office hours, photos, etc. The About Us section is completely customized providing your patients with everything they need on your practice! INSIGHT WVA Buying Group Digital Newsletter October

12 On Patient s Terms Not Yours Connecting with your patients has never been so easy! With your personalized EyeDocApp, your patients can schedule an appointment, or call your office with a question, order contacts and connect with you immediately in the case of an emergency. Give your patients a reason to connect with you between annual visits! Make It Easy To Find Your Practice Websites don t always load as quickly as we d like them to on our mobile phone. With the EyeDocApp your patient or prospective patient can easily find your practice with our MapIt and Get Directions feature. Using their phone s GPS, the EyeDocApp will tell them where you are in relation to their location. Again, on their terms not yours. Sharing Across Social Media = Rapid Word-of-Mouth Regardless of your practice having a Facebook page or Twitter profile, the EyeDocApp allows your patients to share information on your app via , Facebook or Twitter. Your practice is now at the edge of social media innovation and you re helping your patients spread the word about what you re doing with hundreds or thousands of others! Educating Patients About Eye Care Sometimes we forget that our patients may not know everything about their eyes and eye care. That s why we ve created the EyeDocApp Wiki an encyclopedia of eye conditions complete with visuals and a description that relates to your patient. The EyeDocApp Wiki makes your app an ongoing resource to patients and others they might be able to assist. Detailed Information on Services We ve pre-populated the EyeDocApp with a list of common eye care services. You can also add in your own services, details and images to customize for your practice. The Services feature also allows your practice to educate patients about other services offered increasing the revenue opportunities with existing patients. Bridging The Gap Between Patient Visits - You can now connect your patients with useful videos on eye care or provide personal clips you ve created on your own. The video feature of the EyeDocApp allows for a complete video library which can be directly played or shared from the users iphone or Android. There is a reason YouTube is the second largest search engine next to Google it s time to start leveraging videos! Ready to sign up? visit here For more information visit our website! Eyedocapp.com x3

13 freedom to focus EHR SIMPLIFY your practice FOCUS on your patients As a professional, you re in the business of caring for your patients. That s why you went into optometry. You re not in the business of record keeping and accounting and maintaining complex IT systems. You didn t become an optometrist to spend your day fighting with computers and searching for paperwork. RevolutionEHR is the only web-based complete practice solution. We re different from all the other vendors. Our solution is online. It frees you and your staff to focus on patient care. At the heart of our system is the Electronic Health Record, the most fundamental element of your patient care. RevolutionEHR is user-friendly, web-based, and you don t need an IT department. online SIMPLICITY Most practice management and electronic health record solutions require that you invest in IT. Not only do you have to buy software, you have to buy new servers, storage, and backup. Then you have to pay someone to install the software and maintain the systems and network. With RevolutionEHR, all you need is a computer workstation with Internet access: You eliminate the expense and hassle of maintaining software, servers, databases, backups and extra hardware. Your data is secure with our servers and automatic data backups in our world class data center. NO more IT headaches VICTOR J. CONNORS, O.D. NO more HIDDEN COSTS With traditional practice management software, there are extra costs for additional modules and software upgrades. With our web-based solution, all features are included and every update is automated on our end. This gives you seamless & instant upgrades with no extra cost or effort on your part. ACCESS your data when and where you want EQUIP your growing practice at no added expense You simply need a computer and Internet access. Retrieve your patient data while at home, traveling, or from any of your offices. The need for data synchronization between locations is eliminated. Use the computer of your choice Windows, Mac, Linux, or even a combination. Add locations, staff, workstations, patient records, and data storage at no extra charge. INSIGHT WVA Buying Group Digital Newsletter October

14 freedom to focus EHR features The ease and frequency of getting updates allows my feedback to be quickly incorporated. CODY JONES, O.D. PRACTICE MANAGEMENT features RevolutionEHR was affordable for my brand-new practice. Not having to deal with servers and software installs was one less thing to worry about and made it an easy decision. JUSTIN BAZAN, O.D. pricing COSTS EHR centric Accounting Claims Submissions Product Catalog Scheduling Orders Inventory Patient Recall Task Management VSP integration VisionWeb integration ELECTRONIC HEALTH RECORD features 1 st doctor Custom exam encounters Simple yet flexible data entry Simplified coding and billing FramesData integration EyeDock integration FDA Medication Database Customized Care Plan Library Master problem list Documents and images management Accurate prescription creation Instant invoice creation no superbills EyeCodeRight auto-coding engine 2 nd doctor 3 rd doctor 4 th doctor The art of building a profitable optometry practice is the discipline of controlling your business expenses. Our simple fee structure enables you to grow your business easily and affordably: initiation fee monthly access fee number of workstations number of locations $ $ unlimited unlimited no charge $ unlimited unlimited no charge $ unlimited unlimited custom quote custom quote unlimited unlimited For more information, contact us by at or call us at Or go online and register to view free video demos at x3

15 INSIGHT WVA Buying Group Digital Newsletter October

16 With advancement of technology and government recommended direction, electronic medical records for Optometrists and Opticians are becoming more of a necessity then a luxury. Optical Data Solutions was created under the direct supervision of a group of optical professionals. We offer you one of the best products on the market, at very competitive pricing. What does our software do? Marketing - System generates personal thank you cards, referral cards or/and gifts based on amount spent, birthday cards, lost patient reports so that higher level manager can do the damage control, recovery cards to give long time no see patients special incentive to come back. Multiple System Levels - Each employee has a limited system access based on his/her role with the company. There are 4 different system access levels such as data entry, optician, manager / doctor, and finally administrator. The company management assigns them to its employees. Medical Records - According to government regulations all medical records have to be stored and secured electronically as of January The system allows your doctor to enter all exam findings along with any follow-up visits. Recall - System generates recall report. Employee can contact patients whose prescriptions are about to expire via the phone or . In addition system generates recall mail cards 3 weeks prior to the exam expiration date. Preset Lens Packages - There are different lens options. To minimize mistakes and simplify the spectacle sales process your management can preset lens packages, which can be used in order to spend less time in front of computer and more time with your patient. Statistics - System provides variety of statistical tools to set the sales expectations for future months, compares previous data month by month and year by year, allows to set up goals, identifies slowest and busiest months of the year as well as days of the week and time of the day. Inventory - Keeps track of all spectacle frames, contact lenses, miscellaneous and their prices. System generates new SKU labels, removes old SKUs, runs age reports to show shelf life of each SKU, which allows your management to keep inventory current and up to date. Auto Update Family Info - Any patient information change (address, insurance, est.) gives your employee an option to apply it all members of the family. Graph Sales Data - Access to variety sales reports and graphs including sales performance of each employee. Access from Any Computer - Since we are hosting the software, you can access your data from any computer. Windows, Linux, Mac/OS Compatible - System is all platforms compatible. Pricing Users $119 $114 $109 $104 2 $218 $208 $198 $188 3 $297 $282 $267 $252 4 $356 $336 $316 $296 5 $395 $370 $345 $320 Want more information? Call Optical Data Solution at (855) or find them on the web at x3

17 Introducing the Eyewear Educator from Make sure your patients walk out the door feeling comfortable, knowledgeable, and excited with their new eyewear purchase. WVA is proud to offer the newest innovation in customer service from Visionary Resources. Set your office apart from your competition! What does the Eyewear Educator do? 1. It informs your patients about the specific features and benefits of the glasses they bought with a personalized portfolio. 2. It educates them on how to properly care for their new eyewear and thanks them for their purchase. 3. It incentivizes the purchase of a second pair of glasses with a customizable second pair program. 4. It adds value to their purchase at dispensing and differentiates your practice as one that offers information that they need. Your competition does not have this. 5. It increases your optical staff s knowledge of the various frames and lenses used at your office to improve their sales presentation. How will your staff use it? The process of printing a custom brochure takes seconds per patient. When your staff prepares to dispense glasses, they will log in to and create the brochure (shown below) by simply typing the patient s name, selecting the frame and lens from your list of favorites, and print. We set up your clinic s favorites for frames and lenses when you enroll, making the selection process easy for your staff. The whole process takes less than 30 seconds and costs less than a dollar per patient. Present the Eyewear Educator portfolio to the patient when the glasses are dispensed to reinforce the features and benefits of their glasses. Subscription Cost $89/month. Billed monthly to your credit card. $239/quarter. Billed quarterly to your credit card. (A 10% Savings!) $899/year. Billed annually to your credit card. (A 15% Savings! Also get 30/60/90/120 terms) Plus bill through WVA and receive an EXTRA 15% discount! WVA Members Receive up to 30% off! Talk to your WVA Sales Representative to get more information & to get started! INSIGHT WVA Buying Group Digital Newsletter October

18 ENTER to win an ipad Win prizes just for reading our newsletter! WVA is giving away a gift card a month and an ipad* every quarter (first one is in December!) to some lucky readers. Make sure to enter once each month to gain up to three entries for the ipad you will also be eligible each month for the gift card. Three easy steps to be entered to win! 1. Read our newsletter (if you haven t already!) 2. Go here: Take the Quiz! clickable (or here if that didn t work: ) 3. Enter in your ACCOUNT NUMBER in the Name field** and take the easy, threequestion test. You only need to get two our of three questions right to be qualified! Winners will be notified by the 25th of each month and their practice will be listed in the next month s newsletter as a winner. That's it! Good luck! *You can only win the ipad if your practice is a WVA Buying Group member **If you do not enter your account number in the name field, you will not be eligible for that month s drawing. If your practice enters more than once, you will also not be eligible however, multiple locations may each enter once so long as they include their entire account number (such as 44A) x3

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