Why IBM SOA for the developers?

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1 Increasing Your Peopleware Efficiency with, Quality Why IBM for the developers? Thumrong Thitayanun Software Services Manager Software Group, IBM Thailand Agenda Architectural and Software evolution in the enterprise What is a? Why? Why IBM? Authorized Training Provider 2 1

2 Increasing Your Peopleware Efficiency with, Quality Several years ago, we saw change coming Changes in world markets: Changes in Information Technology: Changes in client needs: The rising tide of globalization A new computing architecture Integration and innovation Enterprise Software Evolution Source: Gartner 2

3 Increasing Your Peopleware Efficiency with, Quality What is? a service? A repeatable business task e.g., check customer credit; open new account service oriented architecture? An IT architectural style that supports integrating your business as linked services Agility and Flexibility to Support the Globally Integrated Enterprise builds flexibility on your current investments The next stage of integration Enterprise Application Integration (EAI) Service Orientated Integration Messaging Backbone Point-to-Point connection between applications Simple, basic connectivity EAI connects applications via a centralized hub Easier to manage larger number of connections Integration and choreography of services through an Enterprise Service Bus Flexible connections with well defined, standards-based interfaces As Patterns Have Evolved, So Has IBM 3

4 Increasing Your Peopleware Efficiency with, Quality Connects People, Process, and Information Information Heterogeneous data types and sources Untransformed and inconsistent data Operational and Analytical Data People Wired and wireless devices Global 24x7 access and real-time collaboration needs Flexibility and Productivity Process Development and integration of application assets Application silos (legacy and packaged applications) Heterogeneous internal and external systems Why? What Benefits are organization seeing With? Benefits Reported by Leading Edge Adopters of Cost savings Improved flexibility Reduced risk 71% 51% Increased revenue 100% 97% Source: IBM Institute for Business Value Study 4

5 Increasing Your Peopleware Efficiency with, Quality Why? Moves More Focus to Earlier Phases of Modeling Requirements Design Development Deployment Present 5% 25% 55% 15% Best Practice 20% 13% 22% 5% % Time Saving Why IBM? Our value proposition differentiates us from our competitors The IBM Difference Global Reach & Scale Proven Infrastructure Provider Technology Leader Deliver Unique Client Value Financial Strength & Flexibility 5

6 Increasing Your Peopleware Efficiency with, Quality Why IBM Changes the game allows you to create a set of related and integrated services i.e., repeatable business tasks that support a business process According to WinterGreen Research: Market Leadership Market Share Oracle 3% SAP 3% Sybase 2% webmethods 3% BEA AquaLogic 2% Tibco 3% Other 20% 53% Improves how you design, manage and optimize your business processes by enabling: Solution building efficiency Reuse of existing assets Flexibility in changing and adapting business processes Sun / SeeBeyond Egate 3% Microsoft 8% Worldwide Services Oriented Architecture () Engine and Collaboration License, Services and Maintenance Market Shares Source: WinterGreen Research - Engines and Components only Why IBM? Business excellence Trusted advisor with 53% market share specialty Business Partners 5,700+ clients using our offerings certified consultants, architects, IT specialists Technical superiority Analyst ratings clean sweep at all continuum stages Leadership in open standards & related patents Leader in open standards Robust Ecosystem partners with assets in Business Catalog 12 6

7 Increasing Your Peopleware Efficiency with, Quality Why IBM? Personal innovation Innovative 21st century skills development at all career stages Growing Service Science Curriculum 73 schools in 32 countries Big up take in Certified Professionals Up 382% IBM s technical strengths provides strong support for heterogeneous environments. provides a clear, open, and comprehensive development platform. provides strong security features. can solve complex integration problems. is extendable, providing more native and third party add-ons. 13 Leveraging IBM s Globally Integrated Team Major R&D Locations Canada United States California Massachusett s Minnesota New York North Carolina Texas Brazil Dublin Staines Hursley Paris Rome Boeblingen Krakow Cairo Haifa India Bangalore Pune Hyderabad Gurgaon China Beijing, Shanghai Taiwan Singapore Yamato Perth Gold Coast Sydney Canberra 7

8 Increasing Your Peopleware Efficiency with, Quality Introducing the IBM Foundation Provides what you need to get started with IBM Foundation: Integrated, open set of software, best practices, and patterns IBM Foundation Software Supports complete lifecycle with a modular approach Extends value of your existing investments, regardless of vendor Extensive business and IT standards support; facilitating greater interoperability & portability Skills & Support Scalable; start small and grow as fast as the business requires The transformation journey towards enabled infrastructure 4 Achieve a simplified, -enabled infrastructure Flexibility 3 Build on the value of previous projects and reuse assets 2 Pick an on-ramp project and start rationalizing 1 Start with disparate systems with complex integration Time 16 8

9 Increasing Your Peopleware Efficiency with, Quality Authorized Training Provider A network of Business Partners who can deliver world-class IBM training to clients in public classes or onsite at customer locations. 17 9

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