The Case for a Comprehensive Digital Strategy

Transcription

1 The Case for a Comprehensive Digital Strategy Featuring: Kelly Squizzero, Infor Lisa Russell, Infor Jenel Stelton-Holtmeier, Modern Distribution Management Sponsored by: October 15, 2015

2 Agenda Intro Results from the 2015 Digital Strategy Survey The Role of a Comprehensive Digital Strategy Best Practices for a Digital Strategy Q&A

3 Speakers Kelly Squizzero Senior Director, Industry & Solution Strategy, Distribution Infor Lisa Russell Director, Industry & Solution Strategy, Distribution Infor Jenel Stelton-Holtmeier Editor MDM

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5 In which platforms are you considering investment?

6 In which platforms are you considering investment? E-Commerce CRM ERP Business Intelligence Mobile 71% 52% 48% 41% 40%

7 What kind of Web presence do you have?

8 What kind of Web presence do you have? None 2% Customer engagement e-commerce platform w/ self-service tools 12% Brochureware 44% Robust consumer-grade site tied to ERP 12% Online shopping functional 30%

9 Would consider using the cloud for software?

10 Would consider using the cloud for software? YES 86%

11 Would consider using the cloud for software? Top concern: SECURITY

12 What approach does your company take regarding an overall digital or technology strategy?

13 What approach does your company take regarding an overall digital or technology strategy? We only consider what we absolutely need at any given time 16% We have a comprehensive digital strategy 31% We have a general strategy for upgrades and some innovation 53%

14 How does your company decide to allocate your technology budget annually?

15 How does your company decide to allocate your technology budget annually? Percent of profits for expected costs 7% Specific amount allocated to an overall IT budget 35% Departments allocate from own budgets 11% Minimum amount set aside, with consideration as needs arise 18% Individuals lobby for projects each year 29%

16 What challenges do you face in choosing providers/solutions that fit your needs?

17 What challenges do you face in choosing providers/solutions that fit your needs? Price Integration with existing solutions Longevity New platform, new skill sets Cloud or on premise? Other

18 What are the most important considerations when selecting a new/upgraded technology?

19 Integration with existing solutions What are the most important considerations when selecting a new/upgraded technology? Extra functionality Ease of adding functionality Price References

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21 CRM Integration No integration 41%

22 Lead capture form on website 17% No integration 41% Orders from online storefront 7% Integrated with ERP & other sources to provide updated customer/prospect and order information 35%

23 Comprehensive Digital Strategy Why care?

24 De-mystify Digital Strategy Leverage technology to increase and improve the interactions with employees, customers and suppliers through personalized transactions

25 De-mystify Digital Strategy Leverage technology to increase and improve the interactions with employees, customers and suppliers through personalized transactions

26 De-mystify Digital Strategy Leverage technology to increase and improve the interactions with employees, customers and suppliers through personalized transactions

27 De-mystify Digital Strategy Leverage technology to increase and improve the interactions with employees, customers and suppliers through personalized transactions

28 Seven steps to building a comprehensive digital strategy Understand Goals Understand company goals and mission Identify Stakeholders Executives Department heads Change agents Gen Y Take a 360 View Holistic perspective Be creative Focus on differentiator

29 Warehouse & Delivery Support and service Inventory Management Exceptional Customer Service Sales and order processing Marketing Finance

30 Seven steps to building a comprehensive digital strategy Understand Goals Identify Stakeholders Take a 360 View Review Processes Evaluate People & Interactions Evaluate Digital Footprint Prioritize & Develop Plan Understand company goals and mission Executives Department heads Change agents Gen Y Holistic perspective Be creative Focus on differentiator Look at current business process to identify gaps and opportunities Inside/outside your organization Changing needs Changing demographics Document current infrastructure and identify gaps Where can technology provide value? Must be comprehensive, based on ROI, and aligned with goals

31 Common Pitfalls Lack of Executive Sponsorship Unrealistic timelines Tactical vs strategic focus Incomplete Projects Lack of due diligence Technology for the sake of technology

32 Digital solutions for your consideration Predictive Analytics Big Data Mobility Customer Experience Internet of Things Social Business Cloud Search E-commerce Self Service Interoperability

33 Questions? The Case for a Comprehensive Digital Strategy Sponsored by: October 15, 2015

34 Thank you! The Case for a Comprehensive Digital Strategy Sponsored by: October 15, 2015