CAPABILITIES Branding Thought Leadership CPD. Research. Direct Marketing. Audience Measurement Multiplatform

Transcription

1 CAPABILITIES 2014 Research Branding Thought Leadership Measurement Multiplatform Direct Marketing CPD Property Week 2014

2 Serving The Property Market Top Job Roles Investors, Finance, Professionals, Agents & Developers are the top jobs engaged regularly with the brand - Property Week writes for the entire commercial property industry Senior decision makers 76% manager or above across agencies, finance/investors, developers, professionals and occupiers Cross platform Magazine, tablet, website, , mobile, ipad, social media, whatever format your campaign needs Unrivalled coverage Property Week offers the largest coverage to key property groups including financial services/banks, commercial property companies and developers Property Week Print Property Week s print circulation increased by 5% year on year (15,258 PWC 2012 vs 15,999 PWC 2013) bucking the trend for decline in a print brand and emphasizing its value to its audience Authoritative history Property Week has won numerous awards for its quality editorial including: AOPs 2012 Business Website PPA Awards 2012 Business Media Brand PTC - PTC Grand Prix 2012 Data and Digital Publishing Awards Digital Edition LSL Property Press Awards 2012 Magazine of the Year IBP 2012 Best Digital Service BSME business and professional magazine (weekly) editor of the year Creativity Flexibility is our aim, tailoring the campaign to your needs Property Week Online Dwell time on is 6.26 (March 2014) compared with 4.11 (EG BPA March 2013)

3 Independent assurance by PricewaterhouseCoopers LLP UK The Weekly Measure (WAM) is our best estimate of the de-duplicated number of people who, in a typical week, actively engage with Property Week content via our print magazines or by accessing propertyweek.com. The duplication adjustment represents some of our most highly engaged users (super-users) those who, in a typical week, engage with Property Week across multiple platforms. AUDIENCE MEASUREMENT It is deducted from the gross audience to ensure each member of this highly engaged audience is only counted once in the WAM. For more information visit propertyweek.com/wam. Period based on the week of 22nd 28th November Online Print Super Users Online audience Print audience Super-users most engaged audience In 2011 we introduced a new cross-platform audience measurement method to audit Property Week s multiplatform engaged audience. The Property Week Weekly Measure (WAM) was developed to show the number of people who, in a typical week, actively engage with Property Week content via our magazine or by accessing our website and was subject to independent assurance by PricewaterhouseCoopers LLP UK. This innovative report shows not only the breadth of measurement across multiple platforms but also details of Wider seniority Brand Reach and and Recognition demographics of our audience allowing you to target precisely who you need for your brand. Demographics Print Circulation Weekly Measure 2013 Readers per copy Print Online Gross Duplication (super-users) Weekly Measure Agents 1,855 x 2.77 = 5, ,351 = 6,494-1,289 = 5,205 Investors/Finance 2,319 x 2.77 = 6, ,240 = 8,668-1,721 = 6,947 Occupiers 759 x 2.77 = 2, = 2, = 1,939 Developers 1,054 x 2.77 = 2, ,166 = 4, = 3,276 Professionals 2,742 x 2.77 = 7, ,312 = 10,909-2,166 = 8,743 Other 1,770 x 2.77 = 4, = 5,409-1,074 = 4,335 Multi-Copy Sales 5,500 x 1 = 5, ,679 = 7,179-1,426 = 5,753 Weekly Measure 2013 Independent assurance by PricewaterhouseCoopers LLP UK TOTAL 15,999 34,603 10,563 45,166 8,968 36,198 WAM WAM subject to to independent assurance by by PricewaterhouseCoopers LLP LLP UK: UK: refer refer to to for for detailed WAM WAM methodology and and the the PricewaterhouseCoopers LLP LLP UK UK independent assurance opinion. opinion. Independent assurance by PricewaterhouseCoopers LLP UK Job Role, Seniority and Sector The three charts below break down the detailed job role, seniority and main sector of Property Week s audience. Seniority Job role Separate to the WAM undertaking, Property Week reaches a wider industry audience via regular newsletters, social media and live and digital events.* Sector 1 Social Media Twitter (followers of two 43,376 Facebook (fans) 1,247 LinkedIn (group members) 10,324 Events The figures below represent the number of attendees to each event, run under the Property Week brand. RESI Awards 553 Property Week Awards 1,123 RESI Conference 987 Student Accommodation Conference 421 Newsletters The figure below represents the total number of subscribers to our range of newsletters. Weekly Newsletter 23,511 Daily News 21,443 Breaking News CEO / Chairman 20, % Professionals 33.5% Office 29.8% People and Going Places Managing director 8, % Investors/Finance 24.1% Residential 21.4% Deals and Data Director / Partner 8,217 26% Agents 16.0% Retail 16.3% Global News Owner 7, % Developers 12.1% Industrial 9.3% Residential Senior manager / Manager % Occupiers 4.8% No answer 8.4% Total Consultant / Advisor 90, % Other 9.5% Education 4.2% Associate 7.% Leisure 3.5% Graduate 3.5% Healthcare 2.1% Brand Recognition Student 2% Infrastructure / Energy 2.0% Below are the responses of those who said Analyst they would recommend the brand. 0.2% Defence 0.2% Other 5.7% Percentage Other 2.8% Have you ever recommended this brand? 72% How likely are you to recommend WAM this subject brand? to independent assurance by PricewaterhouseCoopers 78% LLP UK: refer to for detailed WAM methodology and the PricewaterhouseCoopers LLP UK independent assurance opinion. WAM subject to independent assurance by PricewaterhouseCoopers LLP UK: refer to for detailed WAM methodology and the PricewaterhouseCoopers LLP UK independent assurance opinion. 2 *These figures were not subject to assurance by PricewaterhouseCoopers LLP UK. 4

4 MULTIPLATFORM REACH Print We can offer a range of print advertising solutions designed to sit alongside Property Week s award winning editorial. Display Advertising This can take many forms across Property Week s portfolio of features and supplements as well as within the core magazine. These options vary from high profile positions such as coverwraps allowing you to take ownership of an issue through to pages facing relevant editorial matter or inserts within the magazine. Property Week s editorial covers commercial, financial and residential news, professional advice, and is the only publication to carry a weekly Development advertising section and a unique weekly Deals section. Twice a year (for MIPIM and EXPO) Property Week turns into Property Week International a glossy, perfect bound international business magazine with more of a global focus but still containing everything that makes the content essential reading.

5 RATES Display and classified mono two colour four colour Double Page Spread (DPS) 3,980 4,750 6,160 Full page 2,185 2,520 3,265 Half page 1,340 1,740 2,460 Quarter page 760 1,155 1,900 Eighth page ,100 Special Positions Inside front cover 3,695 Outside back cover (supplements only) 7,500 Facing leader 3,695 Facing news 3,540 Facing Finance 3,540 Facing Analysis 3,540 Facing Markets 3,540 Facing Occupiers 3,540 Facing Residential 3,540 Facing Professional 3,540 Facing Public Sector 3,540 1/4 page below editorial 1,850 DPS 1/2 page below editorial 4,640 Full wrap 17,675 Half wrap 11,515 Mini wrap 7,820 4 page bound insert 14,160 Gate fold including 1st DPS 15,000 Gate fold including 1st DPS + OBC 22,500 Insert Rates POA All cancellations made within 6 weeks of start date will be charged at 50% of ratecard. Any cancellation made within 2 weeks of start date will charged at 100% of ratecard.

6 Special feature and Supplement advertising The Property Week yearly planner contains full details of all dates of all regional features, special reports and supplements appearing in Property Week in We cover more of the regional market than any other national commercial property publication and on a more regular basis. Our special reports (which cover specific markets) as well as our features and supplements allow our editorial team to take an in-depth look at each market. Our team will focus on news, information, data, analysis and big name interviews. Advertising alongside this essential editorial means that your brand and scheme s profile will benefit from the focus and help raise profile. Wherever possible we tie-in with industry events to give further circulation to vital decision makers at events such as MIPIM, Mapic, EXPO and BCSC.

7 YOUR 2014 JANUARY 3 No issue 7 West Midlands 7 PROPERTY WEEK Greater London 10 Channel Islands 14 London: West End INTERNATIONAL 24 APRIL North-east Ireland 17 Trade counters, self-storage + 21 Property Week Sheds 31 roadside Kent, YOUR 2014 YOUR Surrey, Sussex + Hampshire PLANNER 2014 London: City, City fringe PLANNER + Greater London Bristol Residential 17 South-west 24 North-east 31 JANUARY 3 No issue 10 Channel Islands 17 Trade counters, self-storage + APRIL roadside 4 Greater Ports, airports London + rail freight 24 North-east South-west 25 Property Week Retail + Leisure Greater Manchester *THE PROPERTY AWARDS: 3 APRIL APRIL 4 Ports, airports + rail freight JULY 11 4 Trade counters, self-storage + 17 roadside South-west London: Property south Week bank Retail + Leisure Greater Manchester 18 South-west *THE 25 PROPERTY Ports, airports AWARDS: + rail 3 APRIL freight JULY 4 Trade counters, self-storage + OCTOBER roadside 311 London: PROPERTY south WEEK bank INTERNATIONAL 18 South-west 25 Ports, London: airports City, City + rail fringe freight + 10 Property Week UK Inward Investment Bristol 17 OCTOBER Property Week Out-of-town Retail 3 East PROPERTY MidlandsWEEK INTERNATIONAL 24 Herts, Beds, Bucks + Oxon London: City, City fringe + 31 Yorkshire + Humber 10 Property Week UK Inward Investment Bristol 17 Property Week Out-of-town Retail East Midlands 24 Herts, Beds, Bucks + Oxon 31 Yorkshire + Humber FEBRUARY FEBRUARY 7 West Midlands 14 London: West End 21 Property Week Sheds MAY Kent, Surrey, Sussex + Hampshire 282 Bristol West Midlands 9 Alternatives Thames Valley + Swindon 16 Auctions 23 Property Week London 30 Sheds MAY 2 West Midlands AUGUST 9 Alternatives 1 Greater Thames London Valley + Swindon 16 8 Tablet app-exclusive edition 15 Alternatives Auctions Property Week London 29 Wales 30 Sheds AUGUST 1 Greater London 8 Tablet app-exclusive edition NOVEMBER 15 Alternatives 7 Kent, Surrey, Sussex + Hampshire 22 Retail, leisure + hotels Wales Finance West Midlands 21 East Anglia + Essex 28 Student accommodation NOVEMBER 7 Kent, Surrey, Sussex + Hampshire Retail, leisure + hotels 14 Finance West Midlands 21 East Anglia + Essex 28 Student accommodation PLANNER MARCH Property Week 14 Yorkshire + Humber MARCH 21 Wales 28 East Midlands 7 PROPERTY WEEK Herts, Beds, Bucks + Oxon INTERNATIONAL Ireland London: City, City fringe + JUNE 6 Residential East Anglia + Essex 13 Property Yorkshire + Week Humber Yorkshire Kent, Surrey, + Humber Sussex + Hampshire Wales London: City, City fringe + 28 East Midlands Herts, Beds, Bucks + Oxon JUNE 6 East Anglia + Essex SEPTEMBER 13 Yorkshire + Humber 5 Property Week Retail + Leisure 20 West Kent, Midlands Surrey, Sussex + Hampshire 27 Residential London: City, City fringe + 12 Thames Valley + Swindon London: West End 19 Ireland North-east 26 Property Week Sheds SEPTEMBER Auctions 5 Property Week Retail + Leisure West Midlands DECEMBER Residential 512 Thames Greater Manchester Valley + Swindon 12 London: Ports, airports West End + rail freight 19 Ireland Central London North-east 26 No issue 26 Property Week Sheds Auctions DECEMBER 5 Greater Manchester 12 Ports, airports + rail freight 19 Central London 26 No issue Greater London 24 North-east 31 JANUARY 3 No issue 10 Channel Islands 17 Trade counters, self-storage + roadside 4 Ports, airports + rail freight 25 Property Week Retail + Leisure Greater Manchester APRIL *THE PROPERTY AWARDS: 3 APRIL 4 Ports, airports + rail freight 11 JULY 17 4 South-west 25 Trade Property counters, Week self-storage Retail + Leisure + roadside Greater Manchester 11 London: south bank *THE PROPERTY AWARDS: 3 APRIL 18 South-west 25 Ports, airports + rail freight JULY 4 Trade counters, self-storage + roadside OCTOBER 11 London: south bank 18 South-west 3 PROPERTY WEEK 25 Ports, INTERNATIONAL airports + rail freight London: City, City fringe + 10 Property Week UK Inward Investment OCTOBER Bristol 317 Property PROPERTY Week WEEK Out-of-town INTERNATIONAL Retail East Midlands 24 London: Herts, Beds, City, Bucks City fringe + Oxon Property Yorkshire + Week Humber UK Inward Investment Bristol 17 Property Week Out-of-town Retail East Midlands 24 Herts, Beds, Bucks + Oxon 31 Yorkshire + Humber 28 Bristol FEBRUARY 7 West Midlands 14 London: West End 21 Property Week Sheds Kent, Surrey, Sussex + Hampshire 28 Bristol MAY 2 West Midlands 9 Alternatives Thames Valley + Swindon 16 Auctions 23 Property Week London MAY 30 Sheds 2 West Midlands 9 Alternatives AUGUST Thames Valley + Swindon 16 1 Greater London Auctions 8 Tablet app-exclusive edition 23 Property Week London 15 Alternatives Sheds 29 Wales AUGUST 1 Greater London 8 Tablet app-exclusive edition 15 Alternatives 22 NOVEMBER 29 7 Wales Kent, Surrey, Sussex + Hampshire Retail, leisure + hotels 14 Finance West Midlands 21 East Anglia + Essex 28 NOVEMBER Student accommodation 7 Kent, Surrey, Sussex + Hampshire Retail, leisure + hotels 14 Finance West Midlands 21 East Anglia + Essex 28 Student accommodation Residential Property Week 14 MARCH Yorkshire + Humber 21 7 Wales PROPERTY WEEK 28 East INTERNATIONAL Midlands Ireland Herts, Beds, Bucks + Oxon London: City, City fringe + JUNEResidential Property Week 6 East Anglia + Essex 14 Yorkshire + Humber 13 Yorkshire + Humber 21 Wales 20 Kent, Surrey, Sussex + Hampshire 28 East Midlands 27 Herts, London: Beds, City, Bucks City fringe + Oxon + JUNE 6 East Anglia + Essex 13 Yorkshire + Humber SEPTEMBER 20 Kent, Surrey, Sussex + Hampshire 527 Property London: City, Week City Retail fringe + Leisure West Midlands Residential 12 Thames Valley + Swindon London: West End 19 Ireland North-east SEPTEMBER 26 Property Week Sheds 5 Auctions Property Week Retail + Leisure West Midlands Residential 12 Thames Valley + Swindon DECEMBER London: West End 5 19 Ireland Greater Manchester 12 North-east Ports, airports + rail freight Property Central London Week Sheds 26 Auctions No issue DECEMBER 5 Greater Manchester 12 Ports, airports + rail freight 19 Central London 26 No issue Got a hot exclusive news story? Contact Property Week news editor Kat Spybey. kat.spybey@propertyweek.com Phone: Got ideas for markets coverage, features or supplements? Contact Property Week features editor Felicity Francis. felicity.francis@propertyweek.com Phone: Adverti 9 For ge Client 0161 prope 9 For ad conta or sar 9 For re Liz Bu elizab 9 For De 0161 prope

8 ONLINE ADVERTISING Property Week can offer a range of online advertising solutions with the advantage of a consistent unrivalled anytime, anyplace coverage. Our news-focussed website delivers information 24/7. Commercially, Property Week can offer measurability, flexibility, a concentrated and targeted audience along with a clear return on investment for any digital campaign. We can offer an audience who are highly engaged with our content and using our knowledge, we can offer a clear route to market for your innovative messages. Full reports are always generated for each client. Web Display Display advertising on takes the form of banners, MPUs, wallpaper or page / site takeovers. Advertisers can choose to combine lead and traffic generation with brand awareness in flexible ways to cut down on waste with targeted options owing to the demographic information we hold on our audience. Zone Sponsorship Demonstrate your thought leadership with the Finance or Resi zones on our website by aligning yourself with quality, current editorial. Recognising our high end audience in these sectors, we completely gate off these pages off the website they are available to paying users only. We are then able to offer 3 sponsorship slots on each page which consist of all ad sites in rotation plus we will build a sponsorship content page with you. This can house your research, your social media feeds, your white papers and any other company information you require.

9 Newsletter sponsorship Newsletter sponsorship includes exclusive branding on weekly and daily newsletters in the form of banner display advertising. Propertyweek.com also publish a series of sector specific newsletters which are available for sponsorship. Newsletters Reach Weekly Newsletter 23,511 Daily News 21,443 Breaking News 20,335 People and Going Places 8,599 Deals and Data 8,217 Global News 7,596 Residential 751 Total reach 90,452 Third Party s 3rd party s: align your organisation or products with propertyweek.com by sponsoring 3rd party s 3rd party s are sent from propertyweek.com to registered users. Sponsors content is sent in a Property Week branded direct to the inbox of our fully opted-in audience of property professionals. We offer premium s to our entire audience or more targeted s by demographic selection.

10 Mobile: Brand Awareness, Response Generating Reaching an average audience of over 33,257* unique users weekly, the mobile site provides simple, effective display advertising on the move to a highly engaged audience. Furthermore, click-to-dial or click-to- facility generates immediate response. Tablet App: Brand Awareness, Thought Leadership, Aligned with Current, Focused Editorial Our daily news app reaches 1,137 [to be updated] unique users weekly who are heavily engaged as they spend an average of 6 minutes per visit.* The app is released every Friday and refreshed with breaking news daily ensuring continuous engagement. Full sponsorship of the app includes logo placement and interstitial page advertising between editorial articles. Targeted Paid Search Programme Properly Week offers a targeted paid search programme that communicates with your potential customer while they read the latest industry news and data on propertyweek.com. The semantic ad matching technology ensures your advertisements will be seen by highly relevant readers when they are most receptive. Your contextual advert will appear adjacent to relevant content, ultimately optimising response conversion whilst optimising SEO. *Based on our Omniture statistics from our most recent PWC audit certificate.

11 CPD Modules What are they? This simple sponsorship package offers an unrivalled platform to present your organisation as a thought leader and information provider to the commercial property sector. Why? Continuing Professional Development is a commitment by RICS members to continue learning new skills and updating their knowledge of the industry. By allocating 30 minutes, one hour or 1.5 hours to each published module, industry professionals can gain CPD points through the market leading commercial property information provider. Target Property Week s audience includes a large proportion of RICS members who have obligations to maintain Continued Professional Development (CPD). Sponsorship Package Our CPD editor who will compile and format the CPD module Full accreditation of your CPD Published as 5 full pages consisting of a full page advert followed by the module and multiple choice questionnaire Company mention and full colour logo reproduction on the first page of the module, giving heightened profile and enhancing status. Online presence with full CPD module appearing on the website with hyperlinks into the sponsor s own website. Pre-awareness campaign in print and online prior to the publication of the CPD. Once the module has closed, the sponsor will then be sent a database of the response - consisting of name, address, job title, address etc a fully engaged audience who have direct interest in the sponsor s area of expertise.

12 ONLINE RATES Web display rates: Leader MPU Jumbo MPU CPM* ,000 1,200 1,800 1,800 *CPM=Cost Per Mille (thousand). This is the cost per thousand times your advert is seen All cancellations made within 6 weeks of start date will be charged at 50% of ratecard. Any cancellation made within 2 weeks of start date will charged at 100% of ratecard. NB: 20% Premium for homepage campaigns and 30% for targeted campaigns. Mobile Site: Property Week now offer standard mobile banner ads which are served through Google DFP. This now gives you the opportunity for click to call, click to and click to register campaigns. Price: 1,000 per week or 3,000 for the month Tablet app sponsorship package includes: Loading page branding (company logo - no link) Section page (company logo - with optional link) Full page display adverts (appearing amongst articles, max 1 per section) Price: 1,500 per week or 4,000 for the month e-newsletters These rates are on a weekly tenancy basis and include all Daily, Weekly and Breaking e-newsletters. Price: Banners 3,000 CPD modules Property Week offers a CPD module sponsorship package. Price: 6,500 + VAT per module for the sponsorship package Skins: Complete Homepage takeover that includes the wallpaper/skin, undernav and MPU Price: 5,750 + VAT per week for the Homepage Price: 3,500 + VAT per week for sector specific or regional news sections Zone Sponsorship: Finance Zone sponsorship: Scrolling Banner across the centre of the Homepage announcing each sponsor as an In association sponsor Rotating banner and MPU advertising position on every page within the minisite Optional video interview with a senior member of your team to be included on the site to demonstrate your expertise in the finance and investment market. Dedicated sponsor page created by Property Week, housing your company details, research, white papers and blogs. This content can be reviewed and updated on a weekly basis. Price : 10,000 + VAT for 3 months minimum Residential Zone sponsorship: Rotating banner and MPU advertising position on every page within the mini site, thus promoting your company as Residential specialists Dedicated sponsor page created by Property Week, housing your company details, research, white papers and blogs. This content can be reviewed and updated on a weekly basis Optional Video interview with a senior member of your team to be included on the site to demonstrate your expertise across the market Advertising on 1 dedicated Residential blast per month Sponsorship lasts for a minimum of 3 months providing your campaign with excellent shelf life Price: 7,500 + VAT for 3 months 13,875 + VAT for 6 months 25,000 + VAT for 12 months 3rd Party s Property Week offers clients the chance to hit our database of current and lapsed subscribers with an promoting their products, services, events etc that are relevant to the Property Week audience. Price: 2,000 per

13 Media team contacts Elizabeth Durrant Advertising Director E: T: + 44 (0) T: +44 (0) Matthew Hoare Key Accounts Manager E: Matthew.hoare@propertyweek.com T: +44 (0) Ashley D Souza Key Accounts Manager E: Ashley.dsouza@propertyweek.com T: +44 (0) Sara Davies Northern Account Manager E: Sara.davies@propertyweek.com T: +44 (0) Paul Lindon Account Executive E: Paul.lindon@propertyweek.com T: +44 (0) Property Week 2014